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Unleashing Your Creative Flow with Financials: Turning Fear into Freedom Hey there, lovely Femmeprenistas! (If you're new around here, we're a community of ambitious women entrepreneurs, many of us mums, who are passionate about building thriving businesses & living fulfilling lives – it's all about that beautiful, chaotic balance.) It’s Carlene here, & let’s talk about something that often makes creative hearts flutter with a different kind of anxiety – financials . I know, I know… for many of us who thrive on colour palettes & brainstorming sessions, spreadsheets & numbers can feel like visiting a foreign planet. Honestly, I get it. Juggling four kids, a PhD, & running a business… well, let's just say I've become intimately familiar with the art of applying eyeliner one-handed while simultaneously refereeing a pillow fight & attempting to decipher toddler-speak – all before my first morning coffee. Like last week, when my six-year-old decided our pristine white living room wall needed a "Banksy-esque" upgrade with permanent marker, precisely five minutes before a crucial Zoom call (talk about a real-life "before & after" moment – the "before" being my carefully curated professional backdrop, the "after" being… well, let's just say it involved a lot of strategically placed plants and a hasty explanation to my client about the joys of "creative expression" in a multi-generational household). But here’s the thing: mastering your money game isn’t about becoming an accountant; it’s about unleashing your creative power in a whole new dimension. It’s about building the solid foundation that allows your creative genius to truly soar. It’s about taking charge of your financial destiny & designing a life of freedom & abundance, not just for your business, but for you . It's about moving from that "treading water" feeling to swimming in a sea of possibilities – I'm talking impromptu family getaways, guilt-free investments in your children's future, & , yes, maybe even that dream handbag you’ve been manifesting (because celebrating your wins is essential , not selfish). So, how do we reframe this often-dreaded part of the entrepreneurial journey? How do we, as creative entrepreneurs, especially those of us navigating motherhood's beautiful chaos (with or without the support of a village – because, let’s face it, many of us are doing this solo or with partners who are equally deep in the trenches), turn money management from a fear-inducing chore into a strategic, even fun , extension of our creative process? From Fear to Flourishing: Reframing Your Financial Mindset The first step, & arguably the most crucial, is shifting our mindset . So many of us carry limiting beliefs around money – maybe we’ve absorbed those unhelpful societal whispers that tell women we shouldn't be "too ambitious" or "too focused" on finances (seriously, who made these rules?!). Or perhaps, like me in my early playground-entrepreneur days (yes, I was that kid selling sweets for a profit – clearly, the entrepreneurial bug bit early!), we fear asking for what we’re worth. These beliefs can sabotage our efforts before we even begin. Reflections informed by my ongoing PhD research into Black female entrepreneurship often highlight this pattern – the internalized fear of being "too much" can hold us back from asking for the abundance we deserve. Think about it: have you ever found yourself muttering things like, "Numbers just aren’t my thing," or "I’ll sort out the money stuff later"? Classic limiting beliefs in action. It’s like that time I convinced myself I could effortlessly launch a new programme while recovering from my fourth C-section & juggling PhD deadlines. In hindsight, it was a bit like trying to build a Lego castle during an earthquake – ambitious, yes, but not exactly a recipe for success. What did I learn? Hard work is admirable, but smart work, combined with realistic self-assessment (given present circumstances) & a solid support system (if you’re lucky enough to have one), is what truly creates sustainable progress. So, how do we rewrite these self-limiting narratives? How do we step into a more empowered relationship with our money flow ? It starts with awareness. Recognize those limiting beliefs when they rear their heads. Challenge them. Ask yourself: “Is this thought helpful? Does it align with the powerful, financially free woman I'm becoming?". Then, consciously choose a more empowering perspective. Like Sue Knight tells us: "There is no failure, only feedback.” Every “mistake” is data, a chance to course-correct & refine our approach. For example, instead of “I’m not good with numbers,” try, “I’m developing my financial fluency – it's a journey, not a destination.” Instead of “I’ll deal with it later,” how about, “I’m prioritizing my financial well-being today – because my future self will thank me.” It's about small, strategic shifts that, over time, create a powerful upward spiral. Simple Strategies for Creative Financial Flow Now that we’ve got our mindset in the right place, let’s talk practical magic. This isn’t about becoming a financial guru overnight; it’s about creating simple, & dare I say, enjoyable systems that work for you , not against you. Start Simple & Stylish: Don’t get bogged down in complex software right away. Begin with a simple, visually appealing system. Use coloured pens, highlighters, emojis – whatever sparks your creative joy. Remember, we’re not just entrepreneurs; we're creatives! One of my biggest early blunders was trying to use a dull, grey spreadsheet – talk about a creativity killer! It felt so uninspiring that I'd avoid it like the plague, which led to a few "oh dear" moments come tax time. Now? I use a colourful, emoji-filled system in Notion – it's like a mini-celebration every time I log in! Schedule "Money Dates" (Treat Yourself!): Block out dedicated time each week or month to connect with your finances . Put it in your calendar, just like you would a VIP client meeting (because, honestly, your financial well-being is VIP!). Make it a ritual – light a candle, brew your favourite tea, put on some music (anything but "Baby Shark," please!), and make it a moment of self-care, not a chore. Visualize Your Abundant Future: This is where our creative visualization superpowers come in. Picture your dream financial reality. What does it look, feel, & even sound like? (Are you hearing the waves crashing on the beach during your "workation," or the excited squeals of your kids as you surprise them with a trip to Disneyland?). The more vivid your vision, the more powerfully it informs your actions. Create a Pinterest board, a vision board, or simply allow yourself to daydream (it's productive, I promise!). Automate Like a Boss: Tech is our friend! Automate bills, use online accounting software (Xero is a lifesaver!), & explore AI-powered tools like Timely to streamline time tracking & generate reports. The less time you spend on manual tasks, the more time you have to create, connect, & thrive! This is where our Fusion ( (Fusion) ) pillar within the Business Flourish Framework comes in – strategically leveraging AI to amplify your efforts across the board. Celebrate Every Win: Acknowledge & celebrate your money milestones . Did you finally open that business bank account? Did you track expenses for a full month without wanting to hide under your duvet? Give yourself a high five! It’s like that victorious feeling when your toddler finally uses the potty correctly (or, in my recent case, when my teenage daughter actually asked to borrow my shoes instead of "liberating" them from my closet) – a moment worth celebrating! Integrating Financial Planning into Your Business Strategy Financial planning is not a side hustle; it’s the backbone of your business strategy. Just like you wouldn’t launch a collection without a marketing campaign, you shouldn’t run a business without a clear financial roadmap. Your money goals should inform your pricing, your offers, your marketing – everything . If your dream is to generate £5,000 a month (or £50,000, for that matter – dream big, ladies!), your business strategy must be designed to achieve that. Want to invest in a team or a high-level coaching programme (like our Momentum 1:1 Coaching – just saying!)? Factor it into your projections. This is where working smart , not just hard , comes in. Streamline your Flow ( (Flow) ) by implementing efficient systems, leveraging AI tools like Timely (seamless time tracking!), and delegating or ditching tasks that drain your energy. From Numbers to Narrative: Telling Your Financial Story Here’s a powerful reframe: your financials are not just numbers; they're your business's growth story, your journey to financial freedom, & the impact you’re making. When you view your money story through this narrative lens, number-crunching transforms into a creative act. Your “why,” as Simon Sinek would say, is the heart of this narrative. And understanding your clients’ “deepest & most primal desires," as Sabri Suby emphasizes, allows you to position your offers as solutions to their most pressing needs. My own financial story has its share of plot twists, from “The Spreadsheet Saga of 2022” (when my "system" turned out to be a chaotic explosion of receipts) to “The Time I Almost Gave Away My Premium Programme” (due to a last-minute pricing panic – talk about undervaluing!). It's been a rollercoaster, but every chapter, even the "cringe, but true" ones, has been a valuable lesson in building a sustainable business. Ready to Take Charge of Your Financial Flow? You don't have to navigate this alone! Connect with your fellow Femmeprenistas in our free global online community, Femme Connect ( https://www.femmeprenista.com/femmeconnect ). Share your wins, struggles, & tips – let's create a supportive space for growth. Our Spark Program ( https://www.femmeprenista.com/spark ), designed for Foundation Builders, is a game-changer for mastering your money mindset & launching a thriving business. In fact, Spark Programme graduates often see a 20-30% increase in client conversions within the first three months of implementing the strategies. Your smallest viable step? Schedule a 30-minute "money date" this week to review your income & expenses. Join the conversation & get more insights: Join Our Facebook Community Today. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Your First Smart Move: Why a Google My Business Profile is a Non-Negotiable for New Femmeprenistas Seeking Local Impact Alright, lovelies, let’s have a real heart-to-heart. You’re in the thick of it, aren’t you? That exhilarating, slightly terrifying, often sticky-fingered whirlwind that is launching your own business, especially when you’re juggling it with the beautiful chaos of family life. I see you. I am you. I remember those early days, trying to map out a business plan while one of my daughters was using my leg as a climbing frame & another was demanding to know why the sky was blue – all before my first (or maybe third) coffee. It’s a lot. And in that glorious muddle, when your to-do list is longer than a five-year-old’s Christmas list, it’s so easy to overlook the simple things, the foundational stones that can make a world of difference. We often think we need complex strategies & hefty budgets right out of the gate. But what if I told you one of your first, most powerful smart moves is free, relatively simple, & can put you on the local map almost immediately? I’m talking about your GMB profile. Now, I know what some of you might be thinking – "Another thing to set up? Another platform to manage?" And I get it. Believe me, I get it. As someone juggling a PhD, four kids (including a toddler & a baby!), & Femmeprenista, believe me, I really get it! But trust me on this one. For us ambitious female entrepreneurs, especially those of you wonderful Foundation Builders just starting to lay the bricks of your empire & aiming to make a splash in your local community, setting up your GMB profile isn't just another task on the list. It’s a non-negotiable. It’s an act of taking personal responsibility for your visibility from day one. The Essential First Step: Why GMB is Your Local Welcome Mat Think about it. When you’re looking for a local service – a brilliant new hairdresser, a reliable plumber, that amazing cake maker for your little one’s birthday – where’s the first place you usually turn? For most of us, it’s Google. If your business isn’t showing up there, particularly for local searches, you’re essentially invisible to a huge chunk of your potential customers. Setting up a Google My Business profile Google My Business profile is an absolute must. For new businesses, especially service-providers targeting a local clientele, a GMB profile is your digital shopfront, your online handshake, your 24/7 welcome mat. It’s the fundamental tool that tells Google (and therefore, the world) "Hello, I’m here, I’m open for business, & this is what I offer!" It’s not just a nice-to-have; it’s an absolute essential for establishing that initial professional presence & getting discovered by the very people who are actively searching for what you do. This isn't just about being found; it's about making a clear statement that you're serious about your venture. It’s a practical way to build a strong foundation, ensuring your marketing efforts have a solid base from which to grow. And hey, what's more empowering than taking control of your destiny? Maximum Local Impact with Minimal Resources: Work Smarter, Not Harder Let’s be honest, when you’re starting out, resources – both time & money – are often tighter than your favourite jeans after Christmas dinner. I remember my early entrepreneurial ventures; every penny & every minute counted. You’re likely wearing all the hats: CEO, marketing manager, customer service, finance department, & chief snack provider. The thought of intricate marketing campaigns can feel overwhelming, if not impossible. This is where the sheer brilliance of GMB shines. It’s a phenomenally cost-effective & time-efficient marketing strategy. Free to set up, straightforward to manage, it allows new entrepreneurs, often juggling so much already, to compete effectively on a local level & begin building that all-important trust without needing a colossal marketing budget or a degree in digital wizardry. It’s about working smarter, not just harder, from the get-go. This simple step helps you create early momentum & efficient systems for being found, which aligns beautifully with building a business that flows – part of our How We Work / Business Flourish Framework . I learned this lesson the hard way myself, back when I was first setting up my GMB profile. I completely missed adding photos for months ! I just thought of it as a listing with basic details, not a visual platform. It wasn't until a potential client mentioned they couldn't "see" my business that I realized my mistake. Like my client, Sarah, a local children’s party entertainer, whose bookings tripled after adding photos of her amazing face-painting skills. Adding photos of my coaching space and client testimonials made a HUGE difference! Taking the Reins: Empowerment in Every Click There’s something incredibly empowering about taking ownership of your business’s visibility. It’s a tangible act of saying, "I am building this, & I am going to make sure people know about it." Setting up & optimising your GMB profile is exactly that. It’s you, taking control. Honestly, it’s about that belief that “I am the master of my fate: I am the captain of my soul” —as William Ernest Henley put it. And the best part? It’s surprisingly simple. Google provides clear, step-by-step instructions. You don’t need to be a tech genius. You just need a little bit of time & your business details. This isn’t some complex, mystical process. It’s a practical, achievable action that you, as a busy femmeprenista, can implement quickly & see almost immediate results. It demystifies one piece of the marketing puzzle & puts the power directly in your hands. This act of taking ownership & building your confidence is a core part of sharpening your entrepreneurial focus, & a great way to get some early momentum as you're laying the foundation for your business to grow. Building Bridges to Your First Clients: Credibility & Connection So, you’re visible. What next? GMB is more than just a listing; it’s a dynamic tool for building credibility & directly attracting those vital first clients. Think about the features: Reviews: This is gold. Positive reviews are powerful social proof. They build trust & make it easier for potential local customers to choose you over a competitor. Encourage your happy clients to leave a review – it’s one of the most impactful things they can do to support your new business. Q&A: Potential customers can ask questions, & you can provide prompt, helpful answers. This demonstrates your expertise & customer service. For example, you could get asked "Do you offer evening appointments?" You could respond: "Yes! We offer appointments until 8 PM on Tuesdays & Thursdays to accommodate busy schedules." Photos & Videos: Show off your work, your premises (if you have them), your team, or even the results you get for clients. Visuals make your business more tangible & relatable. For instance, a video testimonial is more powerful than a written one. Services & Products: Clearly list what you offer, making it easy for people to understand if you’re the right fit for their needs. Posts: Share updates, offers, events, or blog content directly on your GMB profile. These features work together to create a rich, informative profile that not only helps people find you but also helps them choose you. It’s a direct line to initial client acquisition, helping you turn those searchers into actual customers. It’s about crafting an authentic message & making it easy for your ideal clients to connect. As Sabri Suby — a renowned marketing expert — wisely puts it, you want to "enter the conversation already taking place in the customer's mind." Studies show that businesses with complete & accurate GMB profiles are twice as likely to be considered reputable by consumers. A Smart Foundation for Flourishing Growth Setting up your GMB profile is more than just a quick win. It’s a strategic foundational step in your broader entrepreneurial journey. It helps you validate your business concept in your local area, see what resonates, & start building that crucial early momentum. As you gather reviews & interact with customers, you gain invaluable insights that can shape your offerings & your overall business strategy. This practical approach to local visibility aligns with our 'Flair' (authentic marketing) & 'Flow' (efficient systems) pillars within our holistic blueprint for sustainable success, the How We Work / Business Flourish Framework . It’s a smart, simple action that contributes significantly to laying a strong foundation for a flourishing local business, allowing you to grow with intention & purpose. Taking these foundational steps, like setting up your GMB, is crucial, & remember you're not alone on your entrepreneurial journey. After getting discovered locally, understanding how to best serve those new clients & create a truly irresistible offer is the next logical step. So, if you’re a Foundation Builder just starting out, make creating or optimising your Google My Business profile Google My Business profile a priority this week. It’s a small investment of time that can yield significant returns, helping you connect with your local community, build your brand, & welcome those all-important first clients through your (digital) door. You’ve got this. One smart, empowered step at a time. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Scaling Your Business Without Losing Yourself (and Your Sanity!): An AI-Powered Approach for Established Female Entrepreneurs Right, let's have a real talk. You've built a thriving business, you're generating a decent income (that £1k-£50k/month mark and beyond – woohoo!), but you feel like you're hitting a ceiling. You know you're capable of more, but the thought of scaling feels like it might actually tip you over the edge. And if you're a mum, forget about it – the juggle is REAL. Ever tried to map out a marketing strategy while simultaneously cleaning yoghurt off the ceiling & deciphering toddler-speak? Yeah, I get it. Honestly, just last week, I was trying to finalize a presentation for a potential investor while my two-year-old decided to redecorate the living room with a tube of bright red lipstick. Talk about a "messy middle" moment! It's all part of the beautiful chaos, isn't it? It's a common dilemma for established female entrepreneurs. We're often told to "hustle harder," but honestly, who has the time or energy for that? Especially when you're trying to be present for your family, maintain some semblance of sanity, & maybe even (gasp!) enjoy your life a little? This blog post is NOT about hustling harder. It's about working smarter . It's about integrating strategic AI solutions, mastering your mindset, & implementing systems that truly support sustainable growth, all while honouring the "beautiful chaos" of motherhood & family. Beyond the Hustle: Mindset Shifts for Sustainable Scaling Before we dive into the techy bits, let's address the internal stuff. Because scaling isn't just about bigger numbers; it's about becoming the person who can handle those bigger numbers. This often requires a fundamental shift in how we view ourselves, our businesses, & the very definition of success. Remember my eldest learning to ride a bike? She tried so hard, so intensely, for weeks, and kept falling. Then, one day at a friend's house, just messing about, she hopped on a different bike – a pink one with streamers – and bam – she was off! It wasn't until later, when she was confidently cycling around the park, that she realized she'd scraped her knee quite badly during one of those earlier falls, but the excitement of finally riding had completely masked the pain. Similarly, in business, sometimes a fresh perspective or a different approach can unlock something we've been struggling with. It wasn’t about trying harder; it was about a shift in her belief, a sudden confidence, & a sense of fun. This reminds me of Rory Sutherland's principle of "psychological moonshots" – sometimes a small shift in perception can have a bigger impact than a major technical overhaul. The same principle applies to scaling your business. ( FOCUS FOCUS ) Sometimes, it’s not about pushing harder; it’s about shifting your internal landscape, aligning your inner self with the successful entrepreneur you envision. One of the biggest blocks I see, particularly for women, is the fear of charging premium prices. We undervalue ourselves, worry about what people will think, & often feel guilty about asking for what we're truly worth. Honestly, that one really gets to me. My research into Black female entrepreneurship consistently reveals this pattern – a recent study showed that Black female founders receive significantly less funding compared to their white male counterparts link to relevant research/report on funding disparities . But here’s the thing: if you're not charging what you're worth, you're not only short-changing yourself, you're also limiting your impact. You can’t scale a business that can’t sustain you, let alone empower you to make a bigger difference. So, what does freedom truly mean to you? What is the impact you want to make? Let those aspirations, not your fears, guide your pricing. ( FUEL FUEL ) Remember, as mindset coach Roxie Nafousi says, “Energy doesn’t lie. Trust the vibes you get.” Trust your intuition about your value. Another common hurdle is the fear of delegation. We think, "If I want it done right, I have to do it myself." Sound familiar? I used to think that too! But trying to control every aspect of your business is a recipe for burnout. ( FUEL FUEL ) It keeps you stuck in the weeds, prevents you from focusing on the bigger picture ( FOCUS FOCUS ), & ultimately hinders your growth. Delegation isn't just about freeing up your time; it's about empowering others, building a stronger team, & creating a more scalable & sustainable business model. ( FLOW FLOW ) AI: Your Secret Weapon for Smarter Scaling Now, for the fun part – AI! It’s not just a buzzword; it’s a game-changer for established female entrepreneurs who are ready to work smarter, not harder. ( FUSION FUSION ) Think of AI as your intelligent assistant, helping you streamline your processes, gain valuable insights, & free up your precious time & energy. ( FLOW FLOW ) Here are a few ways you can start leveraging AI for smarter scaling: Automating Repetitive Tasks: Say goodbye to endless hours spent on admin! AI can handle things like scheduling social media posts, responding to common customer queries, transcribing meetings, & even creating basic marketing copy. Imagine the time you'll reclaim for more strategic work (or maybe even a nap – because let's be honest, as mums, we deserve it). Tools like can be lifesavers. Gaining Data-Driven Insights: Forget gut feelings; AI can analyze your data to provide valuable insights into customer behavior, market trends, & campaign performance. This empowers you to make more informed decisions, optimize your marketing efforts ( FLAIR FLAIR ), & target your ideal clients with laser precision. Platforms like can be incredibly insightful. Enhancing Customer Experience: AI-powered chatbots can provide instant support to your customers, answer their questions, & guide them through your sales process. This frees up your time & provides a seamless, personalized experience for your clients, even when you're juggling a million other things. Services like can make a huge difference. ( FLOW FLOW ) It's about working smarter , not harder . Building Systems for Sustainable Success AI is a powerful tool, but it needs to be integrated into a robust system to truly work its magic. ( FUSION FUSION ) This is where many established entrepreneurs fall short. They have the pieces, but they haven't quite put the puzzle together. A well-designed system streamlines your operations, automates key processes, & empowers your team to work effectively. It's the backbone of a scalable & sustainable business. ( FLOW FLOW ) Think of it like this: imagine building a house without a blueprint. You might end up with a few walls & a roof, but it's unlikely to be structurally sound or particularly functional. The same applies to your business. Without a clear system, you’re just patching things together, reacting to problems as they arise, & constantly putting out fires (a metaphor that feels a bit too real some days, with the chaos my four kids & two energetic pups bring). I'll admit, even I struggled with this initially. Just last month, I realized I was spending hours each week manually scheduling social media posts, which was eating into valuable client coaching time. It was a classic case of working hard , not smart . It wasn't until I implemented a scheduling system with AI-powered content suggestions that I finally reclaimed that time. It was a game-changer, honestly, and now I can't imagine running my business without it. 3 Steps to Systematize Your Scaling: Map Your Current Workflow: Identify your core processes (client onboarding, content creation, customer service, marketing campaigns, product development). Where are the bottlenecks? What tasks consume the most time & energy? Are you constantly switching between platforms or manually inputting data? For example, are you spending hours each week manually creating invoices or sending individual emails to new clients? This stage is about getting really clear on where your time and energy are actually going. Identify AI Solutions: Research AI tools that can automate or streamline those specific areas. Start with one or two that address your biggest pain points. For instance, if scheduling social media is a major time drain, explore tools like . If client onboarding is a clunky, manual process, look into CRM systems with AI-powered automation features like . Don't try to implement everything at once – small, strategic integrations are more effective. Remember, AI isn't about replacing you; it's about empowering you. Integrate & Optimize: Implement the chosen AI tools into your workflow. Test, refine, and don't be afraid to adjust your systems as your business evolves. ( FUSION FUSION ) Don't be afraid to experiment and see what works best for your unique business. For example, when I first implemented an AI-powered email marketing sequence, I realized it wasn't quite resonating with my audience. I tweaked the messaging, personalized the subject lines, & added a touch of my own "voice" ( FLAIR FLAIR ), and boom – engagement skyrocketed! It’s all about finding the right balance between automation & authenticity. Embrace the Journey – It’s Not a Race Building a scalable & successful business is a journey, not a race. It’s a windy path, full of unexpected twists & turns, especially when you're juggling family, pets, & a demanding career. But with the right mindset ( FOCUS FOCUS ), the right systems ( FLOW FLOW ), & the strategic integration of AI ( FUSION FUSION ), you can achieve sustainable growth without losing yourself (or your sanity) in the process. Remember, like the tortoise in the race against the hare, consistent progress wins in the long run. You might twist your ankle, but the difference is, is you get back up again. So, what's one small, smart step you can take today to move towards smarter scaling? Share it below – let's support each other on this journey! It can feel lonely, right? Especially when you're juggling so much. Share one win this week below! And join our Femme:Connect community for more support and encouragement! Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Empowering Your YouTube Presence: Carlene's Strategic Software Picks for Femmeprenistas in 2025 (From First Video to Pro Content) Ever feel like YouTube is this giant, glittering mountain you know you should climb for your business, but the thought of video editing sends you into a cold sweat? Or perhaps you’ve bravely dipped your toes in, only to find yourself drowning in a sea of complicated software and lost hours you simply don’t have? Honestly, I get it lovely! As a fellow CEO, a mum of four (yes, four!), & someone who’s navigated the exhilarating, & at times utterly bonkers, world of online business, I’ve been there. I remember trying to film a quick welcome video for a course once, with my toddler daughter convinced that my new ring light was a fascinating climbing frame & the school run looming. Let’s just say it involved a lot of tears... mostly mine! But here’s the thing: video, especially on a powerhouse platform like YouTube, isn’t just a ‘nice-to-have’ anymore. It’s a strategic imperative for us ambitious female entrepreneurs who want to connect deeply, build trust, & truly showcase the unique magic we bring to the world. Studies show businesses using YouTube experience, on average, a 49% revenue increase https://www.thinkwithgoogle.com/marketing-resources/youtube-statistics/ . It’s a cornerstone of building a business with genuine impact & purpose, something we explore deeply in our work here at Femmeprenista to help you https://www.femmeprenista.com/work-with-us . This post isn’t just another list of tech tools. Oh no. Think of this as your trusted guide, from my Femmeprenista heart to yours, on how to strategically select the right video editing software in 2025. We’re talking about tools that will significantly boost your YouTube presence & business growth, without adding to the beautiful chaos of our lives or making you want to throw your laptop out of the window. It’s about empowering you to make smart choices that enhance your brand, captivate your audience, & most importantly, give you back precious time. Why YouTube is a Game-Changer for Femmeprenistas (It’s All About Strategic Flair!) Let’s be clear: showing up on YouTube isn't about vanity; it's about visibility & value. Choosing to invest your energy here is a savvy business decision. Video allows you to build an unparalleled level of connection with your audience. They see your passion, hear your voice, & get a real sense of who you are & the incredible value you offer. This is how you start to magnetise those soul-deep clients, the ones who just get you & are thrilled to invest in what you do. When done right, your YouTube presence becomes a powerful extension of your brand, adding that irresistible 'Flair' we talk so much about within the Femmeprenista approach. It’s about showcasing your expertise & personality in a way that text & images alone simply can’t match. But, & it’s a big but, the how matters. Working Smarter, Not Harder: The Femmeprenista Way with Video If there’s one thing I’ve learned juggling a growing business, a PhD, & the delightful whirlwind of family life (complete with two Miniature Pinschers, Cappuccino & Espresso, who often add their own unique soundtrack to my workday!), it’s the non-negotiable importance of efficiency. My corporate days taught me a lot, but one of the biggest lessons was the soul-crushing effect of inefficient systems & feeling like a replaceable cog. That’s why at Femmeprenista, we’re passionate about helping you build businesses that support your life, not drain it. This philosophy extends wholeheartedly to video creation. The goal is to find software that genuinely streamlines your process, automates the tedious bits where possible (hello, smart AI integration!), & helps you produce impactful content without the tech overwhelm. It’s about creating a smooth, efficient workflow that allows your creativity to shine & your message to land, freeing you up to focus on what you do best. Choosing a tool that saves you time & enhances your workflow is a practical application of the principles we champion within How We Work , designed to help you work smarter & build a business that truly flows. So, let’s dive into my strategic software picks for 2025, curated with the ambitious, & often wonderfully busy, Femmeprenista in mind. Carlene's Top 5 Strategic Software Picks for YouTube in 2025 Now, before we jump in, a little note from me to you: this isn’t an exhaustive list of every video editing software out there. Goodness, we’d be here all week! Instead, these are my carefully considered picks, filtered through years of experience, my ongoing research, & a deep understanding of what female entrepreneurs, at different stages of their journey, really need: impact, efficiency, & empowerment. For Our Foundation Builders: Getting Started with Simplicity & Style If you’re a ‘Foundation Builder’ in our Femmeprenista world – perhaps you’re validating your incredible idea, just launching, or looking to secure those first wonderful clients – then ease of use, affordability, & quick wins are paramount. You need tools that let you get your message out there professionally without a massive learning curve. For those of you just starting out, remember, powerful video starts with a clear message & validated offer, which is exactly what we help you build in our Spark . CapCut (Desktop & Mobile) Why I rate it: Honestly, for a free tool, CapCut is a bit of a powerhouse. It’s incredibly intuitive, packed with features like auto-captions, a vast library of trending sounds & effects ( perfect if you’re repurposing content for Shorts or Reels), & it’s available on both your computer & phone. Pros: Free, very user-friendly interface, auto-captions, loads of templates & effects, cross-platform. Cons: Can be a little basic for highly complex edits, mobile version sometimes feels more feature-rich than desktop for certain trends. Ideal for: Absolute beginners, quick social media video edits, creating engaging shorts, anyone on a tight budget needing professional-looking results fast. Clipchamp Why I rate it: If you’re a Windows user, you might already have this! Microsoft acquired Clipchamp, & it’s often pre-installed or easily accessible. It offers a clean interface & a good range of essential editing tools in its free tier. Pros: Free version is decent, very simple to learn, good for basic editing (trimming, adding text, transitions), screen recording features. Cons: Some advanced features are behind a paywall, performance can sometimes be a little slower with very large files on the free plan. Ideal for: Windows users looking for a straightforward, no-fuss editor for essential YouTube content; quick explainer videos or vlogs. For Our Scaling Leaders: Elevating Production & Turbo-Charging Efficiency As a ‘Scaling Leader,’ you’ve got traction, you’re growing, & now you’re looking to elevate your brand's production quality, streamline your workflows further, & perhaps incorporate more sophisticated storytelling. You need tools that offer more power but still respect your valuable time. Descript Why I rate it: This one is a game-changer for efficiency, especially if your content involves a lot of talking (interviews, tutorials, coaching sessions). Descript uses AI to transcribe your video, & then you can literally edit your video by editing the text transcript! Mind. Blown. Pros: Revolutionary text-based video editing, excellent automatic transcription, AI-powered ‘Overdub’ (to correct words) & ‘Studio Sound’ (to remove background noise), great for repurposing content into audio. This is strategic AI integration at its best. Cons: Subscription-based, might be overkill if your videos are purely visual with minimal speech. The edit by text can take a little getting used to initially. Honestly, when I first tried Descript, I felt like I was trying to learn a new language! But trust me, the time savings are well worth the initial learning curve. Vulnerable Moment: When I first started using Descript, I accidentally deleted an entire section of a client testimonial because I wasn't paying attention to which part of the transcript I was editing! The lesson? Even with AI, you still need to double-check your work. Ideal for: Coaches, course creators, podcasters with video, anyone creating educational content or interviews who wants to slash their editing time & improve audio quality effortlessly. DaVinci Resolve Why I rate it: If you're looking for truly professional-grade quality without the hefty price tag, DaVinci Resolve is phenomenal. The free version is incredibly powerful, used by Hollywood professionals for colour grading & effects. It's a full-blown editing suite. Pros: Extremely powerful free version, industry-leading colour correction & audio post-production tools, robust editing features. Cons: Steep learning curve – it’s not for the faint-hearted beginner. Requires a reasonably powerful computer. I remember feeling completely overwhelmed when I first opened DaVinci Resolve; it was like stepping into the cockpit of a spaceship! But don't let that scare you off; there are tons of great tutorials out there, & even mastering a few key features can make a huge difference. Ideal for: Scaling Leaders serious about achieving cinematic quality, those willing to invest time in learning a pro-level tool, or if you're planning to work with a professional editor who uses it. Adobe Premiere Pro Why I rate it: No list for scaling video would be complete without mentioning Premiere Pro. It’s the industry standard for a reason, offering comprehensive tools for any video project imaginable. Pros: Extremely powerful & versatile, integrates seamlessly with other Adobe Creative Cloud apps (like Photoshop & After Effects), vast ecosystem of tutorials & plugins. Cons: Subscription cost (Adobe Creative Cloud), can be complex for new users, requires a good computer. Ideal for: Femmeprenistas who are scaling significantly, perhaps working with a team or external editors, & need the absolute top-tier industry-standard tool with a budget to match. Beyond the Software: Your Strategy is Queen! Now, as exciting as new software can be (I do love a good system!), please remember this: tools are enablers, but your strategy is queen. The most expensive, feature-rich software in the world won’t make a difference if your content isn’t connecting, if your message isn't clear, or if you’re not showing up consistently for your audience. That’s where the real magic of the Femmeprenista approach comes in – helping you gain clarity on your message, develop that authentic brand presence that draws people in, & create smart systems that allow you to show up powerfully & sustainably. It’s about taking personal responsibility for how you leverage these tools, ensuring they serve your unique vision & goals. Here's your 3-step "Beyond the Software" checklist: Define Your "Why" for Video: Before you even open a video editor, get crystal clear on your goals. What message are you sharing? What transformation do you want to create for your audience? Juggler Tip: Think about one core message you want to convey in each video. Trying to cram too much in is a recipe for overwhelm (for you & your viewer!). Know Your Ideal Viewer: Who are you trying to reach? What are their biggest challenges & aspirations? Tailor your content specifically to them. Clarity Tip: Picture your ideal client—what does she search for on YouTube? What keeps her up at night? Create content that answers those questions. Batch & Schedule: Create a content calendar & dedicate specific time blocks for batch filming & editing. This prevents overwhelm & ensures consistency. Time Saver: Break down video editing into smaller tasks and block out time for specific tasks, like "1 hour for intro/outro" or "30 mins for adding captions." This feels less daunting than "edit video." Ready to Amplify Your Voice? Choosing the right video editing software is a genuinely empowering step towards growing your business, enhancing your brand, & connecting more deeply with the people you’re here to serve. It’s about making an informed choice that aligns with your current stage, your technical comfort, & your big, beautiful vision. I truly hope this guide has given you some clarity & confidence to take that next step on your YouTube journey. Remember, we’re all learning & growing, & the key is to start where you are, with what you have, & to keep moving forward with purpose. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Beyond the Gig: For Ambitious Mums Seeking True Autonomy & Impact – Why Building Your Own Online Business is the Smartest Way to Earn From Home. Scrolling through those ‘work from home jobs for mums’ listings again? Late at night, phone in hand, after the whirlwind of dinner, bath, & bedtime stories? I see you. That endless search for something that not only helps with the bills but also allows you to be present for the school pick-ups, the nativity plays, & those precious, fleeting childhood moments… it’s a familiar story for so many of us ambitious, heart-centred women. As a mum of four, navigating the beautiful chaos of family life while building & running Femmeprenista, I get it. I truly do. The desire to contribute financially, to use your talents, to feel that sense of purpose beyond motherhood is powerful. & the allure of earning from home? It’s undeniable. But here’s a question I want to pose, one that I’ve pondered deeply on my own journey from the corporate world to creating a business aligned with my life: are all ‘earn from home’ opportunities created equal, especially when you’re craving not just an income, but true autonomy, scalable success, & genuine impact? I believe that for ambitious mums, for women like you who have so much more to offer than just ticking off tasks for someone else, there’s a smarter, more fulfilling path. It’s about looking beyond the immediate gig & towards building something that’s truly yours . The Seductive Shortcut: Why Common "Home Gigs" Often Fall Short for Ambitious Mums Let’s be honest, the internet is awash with promises of easy money from your kitchen table. Freelancing on crowded platforms, filling out endless surveys for pennies, perhaps even getting drawn into complex network marketing structures. These can seem like a quick fix, a way to bring in some extra cash without the commute. And for some, they might serve a temporary purpose. But if you’re anything like me – & I suspect you are, if you’re here – a little voice inside starts to whisper, "Is this it ? Is this really leveraging my skills, my passions, my desire to make a real difference?" Many of these common "work from home" avenues, while offering a degree of flexibility, often come with hidden trade-offs: • Limited Autonomy: You’re often still working to someone else’s schedule, their targets, their rules. It can feel like you’ve just swapped one boss for another, albeit a remote one. That dream of designing your workday around your family’s rhythm? It can quickly evaporate. • Capped Earning Potential: Trading time for money, whether it's per hour or per project, has an inherent ceiling. There are only so many hours in the day, especially when you’re juggling school runs, homework help, & trying to find five minutes to drink a cup of tea while it’s still hot (we’ve all been there, right? I remember trying to draft a crucial business plan while my toddler daughter decided my laptop was a rather fascinating, if slightly sticky, drum!). • Lack of True Impact & Fulfillment: Are you building something that truly lights you up? Something that uses your unique genius? Or are you performing tasks that, while necessary, don’t quite scratch that entrepreneurial itch or allow you to leave the legacy you dream of? • No Asset Creation: At the end of the day, with many gigs, you’re building someone else’s business, not your own tangible asset. The effort you pour in doesn't typically translate into long-term equity or a sellable entity. I remember early in my career, even within corporate roles that seemed prestigious on paper, feeling like a cog in a vast machine. My contributions weren’t always directly seen, & the ability to shape things according to my vision was limited. That feeling was a huge catalyst for me. It sparked the realisation that if I wanted true autonomy & the ability to make the impact I envisioned, I needed to build it myself. I even remember one freelance client wanting me to use their project management system, which involved 17 (yes, 17!) steps just to upload a simple blog post. That’s more effort than the actual writing! And let me tell you, in those early days, even after finding these solutions, there were times when I was so overwhelmed I completely forgot to pick my eldest up from school – talk about mum guilt! If you're ready to explore how a dedicated support system can help you build that dream business, discover Femmeprenista's approach to holistic success here . The Empowering Alternative: Why Building Your Own Online Business is a Game-Changer Now, let’s talk about the alternative: channelling your ambition, skills, & precious time into building your own online business. This isn’t just about earning from home; it’s about creating a vehicle for the life you truly want. Here’s why, from my perspective as a CEO, a mother, & someone deeply passionate about empowering women, this path offers so much more: 1. Unparalleled Autonomy & Authentic Control This is the big one, isn’t it? When it’s your business, you set the vision. You decide the services, the pricing, the brand, the culture. Crucially, you design it to fit around your life, your family’s needs, your energy rhythms. Want to work in focused bursts while the little ones are napping or at school? Need to block out afternoons for school activities? You can. This was a non-negotiable for me when I left the corporate world. The thought of trying to fit my family into the rigid confines of someone else's structure, especially with four children, just wasn't an option. My own journey from corporate to founding Femmeprenista was driven by these same desires for impact & flexibility – learn more about my story & our 'why' here . Honestly, feeling like a "replaceable cog" after over a decade in corporate was more than enough motivation to get me started! 2. Scalable Success & Limitless Impact Unlike most gigs where your income is tied to your hours, an online business has the potential to scale far beyond your individual capacity. Through smart systems, thoughtful offerings, & perhaps eventually a team, you can serve more people & significantly increase your income without necessarily working more hours. This isn't about "get rich quick"; it's about strategically building something that can grow & generate wealth & impact sustainably. Imagine creating a business that not only supports your family now but also builds a legacy for their future. 3. Deep Fulfillment & Purpose-Driven Work What truly lights you up? What problems are you passionate about solving? Building your own business allows you to align your work with your deepest values & passions. It’s an opportunity to create something meaningful, something that uses your unique talents to make a genuine difference in the lives of others. This intrinsic reward, this sense of purpose, is often what’s missing from simply "earning a living." 4. Creating a Valuable Asset Your business becomes more than just an income stream; it becomes an asset. Something with tangible value that you can grow, nurture, & potentially even sell one day. Every piece of content you create, every system you implement, every client relationship you build contributes to this growing asset. 5. True Work-Life Integration Notice I say "integration," not just "balance." Balance often implies a precarious juggling act, a constant trade-off. Integration, on the other hand, is about designing a business that harmoniously co-exists with your personal life, where each can enrich the other. It’s about creating a flow where your work energises you rather than drains you, allowing you to be fully present in all areas of your life. & let's be real, this is more like work-life "harmony" than strict "balance". With four children, there are days when the washing machine is the loudest worker on my team! The Femmeprenista Blueprint: Crafting a Business That Flourishes With You Building this kind of empowering online business isn't just about having a great idea; it's about how you build it. It requires a holistic approach, one that considers not just the strategies & tactics, but also your mindset, your well-being, & the essential systems that will make it all sustainable. This is where our Business Flourish Framework comes into play – Focus, Flair, Flow, Fuel, and Fusion. At Femmeprenista, we champion this through an integrated approach. We believe building a successful online business should complement, not compromise, your life. It’s built on key areas designed to help you thrive: • Focus: Cultivating a resilient entrepreneurial mindset, gaining absolute clarity on your vision, & dismantling those pesky limiting beliefs that can hold you back. This is about building unshakable confidence to lead your venture. • Flair: Developing an authentic brand & marketing message that genuinely connects with your ideal clients, drawing them in effortlessly because they resonate with you & what you stand for. • Flow: Implementing smart, streamlined systems – often enhanced by clever AI tools – that automate tasks, create efficient workflows, & give you back precious time & energy. It’s about working smarter, not just harder. • Fuel: Integrating well-being practices, managing your energy, & preventing burnout so you can sustain your passion & performance for the long haul. Your business should energise you, not deplete you. • Fusion: Strategically integrating Artificial Intelligence as an intelligent partner to amplify your results, helping you work smarter & achieve more with greater ease. This integrated approach ensures you’re not just building a business, but a business that supports a flourishing life. To use a quote from the brilliant Jim Rohn, "Success is nothing more than a few simple disciplines, practiced every day." And remember ladies, if you want to improve how people feel, psychology is a better area for exploration than rational Improvement!" As the insightful Rory Sutherland so eloquently said. "But Isn't Building a Business Much Harder?" – Addressing the Elephant in the Room I can almost hear you thinking it: "This sounds amazing, Carlene, but isn't starting a real business incredibly difficult, especially with everything else on my plate?" It’s a valid question. & yes, building something meaningful takes effort, commitment, & a willingness to learn & grow. I won’t sugarcoat that. There were definitely times, especially early on while juggling client calls and a newborn, when I wondered if I’d bitten off more than I could chew. My own journey, juggling my MBA with a baby, and now my PhD with my two youngest (including my infant son!), has certainly been a testament to the fact that the path of an ambitious mother-entrepreneur isn't always the easiest. It might be slower than someone without those beautiful, demanding commitments. But does that mean it’s impossible? Absolutely not. The truth is, those "easy" gigs often come with their own set of frustrations & limitations that can be incredibly draining in the long run. Building your own venture, while it requires upfront investment of time & energy, puts you in the driver’s seat. Here’s what I’ve learned: • Personal Responsibility is Key: Yes, there are challenges. Yes, life throws curveballs (often in the form of unexpected school closures or a toddler discovering a permanent marker!). But owning your journey, taking responsibility for finding solutions, & committing to smart, consistent action is what makes the difference. It’s not about blaming the system; it’s about figuring out how you can navigate it effectively. • Smart Work Trumps Hard Work Alone: It’s not just about putting in endless hours. It’s about strategic action, focusing on the right things, & leveraging tools & systems (hello, AI!) to maximise your efforts. • The "Right" Idea Isn't Always Groundbreaking: You don’t need to reinvent the wheel. Often, it's about finding your unique angle on a service people already need, or sharing your specific expertise in a way that resonates. • Support Makes All the Difference: You don’t have to figure it all out alone. The right guidance, community, & mentorship can dramatically shorten your learning curve, help you avoid common pitfalls, & provide the encouragement you need to keep going. Investing in building your own online venture, with the right support, is the most strategic route to lasting financial freedom & a business that truly fits your life. I love that phrase from the fantastic Paulo Coelho: “When we strive to become better than we are, everything around us becomes better too.” Your First Steps Towards True Home-Based Freedom & Impact If this resonates with you – if you’re tired of feeling like you’re settling for less & ready to explore building an online business that offers genuine autonomy, fulfillment, & the potential for scalable success – then I invite you to take a new perspective. See it not as another overwhelming task, but as an exciting investment in your future, your family’s future, & your own profound potential. It’s about choosing the path that aligns with your long-term aspirations for a richer, more integrated life, rather than opting for a short-term fix that might leave you feeling unfulfilled. If you’re just starting out & are inspired to take the first steps towards building your own impactful online business but need clarity on your idea and a solid action plan, our Spark Program is designed for you . It’s created specifically for ambitious women, just like you, who are ready to turn their aspirations into a tangible, thriving reality. We can help you to stop being the seed & blossom into the tree! Thanks, Myron Golden. Here are some actionable steps to get your journey flowing: • Unleash Your Inner Genius: Brainstorm 3 skills or passions you could potentially turn into an online service. Think about what comes effortlessly to you, what people often ask for your help with, or what you genuinely enjoy doing. Could you offer coaching on a topic you're passionate about? Perhaps you could create online courses teaching a skill you've mastered. • Solve a Problem, Get Paid: Identify one problem within your network that you're uniquely positioned to solve. Think about your friends, family, or colleagues – what challenges are they facing? Do you have expertise or experience that could help them? Could you offer a service that simplifies their lives, saves them time, or helps them achieve their goals? • Niche Down & Know Your Market: Schedule 30 minutes to research your chosen online business niche. Dive deep into understanding your target audience, their needs, pain points, & desires. What are they searching for online? What solutions are already available? What can you offer that's unique, better, or more aligned with their values? Ultimately, the smartest way to earn from home, especially for ambitious mums, isn't just about finding a job you can do in your pyjamas. It’s about courageously stepping into your power, taking ownership of your vision, & building an online business that not only provides an income but also fuels your soul, honours your family, & allows you to make the unique impact only you can make. You’ve got this. & we’re here to help you flourish. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

AI: Your Ethical Co-Pilot for a Business That Sings Your Song (Not a Robot's!) Is the thought of Artificial Intelligence in your business bringing on a wave of 'tech-ache' rather than excited anticipation? You're not alone, lovely. We’re bombarded with AI this, AI that, & whilst part of us is intrigued by the promise of streamlined efficiency, another part – the heart-&-soul part of us entrepreneurs – often whispers, "But will my business still sound like me ? Will I lose that precious, hard-won trust I’ve built with my clients?" As a fellow entrepreneur, a CEO, a mum of four (yes, four!), & someone who’s always looking for smarter ways to navigate this wonderfully chaotic journey of building a business you love, I get it. My partner is even immersed in PhD research on generative AI for micro-businesses, so believe me, these conversations are a daily reality in our house! & my answer to those fearful whispers? A resounding, confident YES – AI can be your ethical co-pilot, amplifying your unique voice & deeply held values, rather than diluting them. But ( & it’s a big, important ‘but’), it all hinges on your intentionality, unwavering integrity, & a fierce commitment to responsible use. This isn't about AI replacing vital human connection; it's about strategically deploying AI to create more space for deeper, more meaningful client interactions & sustainable business growth. It's about working smarter, not just harder, which is something I’m incredibly passionate about. Did you know, according to recent research, that over 40% of small businesses are now using AI tools to improve efficiency? It's a growing trend, but as we leverage it, let's not sacrifice being human. Facing the AI Fear Factor: Can Authenticity & Automation Truly Co-Exist? Let’s tackle those very valid concerns head-on, shall we? "Can I leverage AI & still maintain my authentic brand?" Absolutely. Think of AI as an incredibly capable assistant. It can draft, research, analyse, & organise, but you are the creative director. You are the strategist. You are the one who infuses your unique personality, your lived experiences, & your core values into everything your business puts out into the world. AI can handle the groundwork, freeing you up to do the heart-work. "Will automation erode the genuine trust I’ve built with my clients?" Only if you let it. If AI is used merely as a shortcut to bypass genuine interaction, then yes, trust can be damaged. But if it’s used strategically to handle the mundane, freeing you up to be more present, more responsive, & offer even deeper value in your human-to-human connections? That’s where the magic happens. That’s how automation can actually strengthen trust. I remember when I was first scaling my business, whilst juggling a young family & my MBA. The thought of adding another complex system felt overwhelming. Actually, even now, I recently spent a full morning trying to get an AI tool to properly format a blog post, only to realise it had completely missed the point of the article - a reminder that tech serves us , not the other way around! What I craved were tools that genuinely lightened the load, not added to it, & certainly not at the expense of the relationships I was building. AI, used thoughtfully, can be exactly that. Your Strategic Co-Pilot: AI Through the Femmeprenista Lens Here at Femmeprenista, we believe in holistic growth – building a business that not only thrives financially but also nourishes your soul & fits into your real life. Technology, including AI, should be a servant to that vision, not the other way around. It’s about taking personal responsibility for the tools we use, ensuring they align with who we are & what we stand for. This is where truly understanding your 'why' becomes critical, offering that firm foundation for everything you do. If you haven't already, exploring your foundational purpose ( & we talk a lot about finding that clarity in posts like our guide to Femmeprenista Female Entrepreneur Support: Find Your Purpose ) is key to guiding your AI strategy ethically. It’s also about ensuring your messaging sings your song – ensuring AI is fuelling the flair that makes your business unique. When we talk about integrating AI, we’re really looking at it as a powerful way to enhance several key areas of your business, making things more streamlined, more impactful, & ultimately, more you. It’s woven into how we approach business growth within our Business Flourish Framework, where smart technology supports your overall vision. Practical Ways to Ethically Weave AI into Your Business Fabric So, how do we translate this into practical, everyday strategies? Let's explore a few ways AI can become your trusted co-pilot: 1. Amplifying Your Authentic Marketing & Messaging Your voice is your superpower. AI shouldn't replace it; it should give you a bigger microphone. Imagine AI as your super-keen junior copywriter or marketing assistant. It can help: Brainstorm ideas: Feeling stuck for content? AI can generate prompts, outline blog posts, or research trending topics in your niche. Draft initial content: It can create a first pass of social media posts, email newsletters, or even ad copy. Analyse data: Understand what content resonates most with your audience, helping you refine your messaging. But here’s the crucial step: you then take that raw material & weave your magic. You inject your unique stories & ensure the tone is yours, the values are front & centre, & the message is undeniably, authentically you . AI provides the starting point; you provide the soul. This is about enhancing the way you communicate your unique brilliance, not outsourcing your personality. Take last week, for example, when I was trying to record a client welcome video, only for my toddler to decide my face was the perfect canvas for her new glitter crayons, leaving me looking like a disco ball exploded! Turning that chaos into a relatable "here's how we embrace the juggle" moment in my content? That's all me (though the AI did help me brainstorm some funny captions!). 2. Streamlining Your Operations for Greater Flow Oh, the dream of a business that flows smoothly, where systems work FOR you, not against you! AI can be a game-changer here. To get you started, here’s a quick checklist: ☑️ Inbox Management: AI sorts, prioritises, & drafts replies. ☑️ Appointment Scheduling: Let AI handle the back-&-forth. ☑️ Customer Service: AI-powered chatbots answer FAQs instantly. ☑️ Project Management: AI organises tasks & tracks progress. Consider the tasks that, while necessary, don't require your unique genius: Managing your inbox: AI tools can help sort, prioritise, & even draft replies to common enquiries. Scheduling appointments: Let an AI assistant handle the back-&-forth, finding times that work for everyone. Basic customer service: AI-powered chatbots can answer frequently asked questions instantly, providing immediate support to your clients while freeing you up. Project management: Some AI tools can help organise tasks, track progress, & keep your projects on schedule. By automating these elements, you’re not becoming less human; you’re becoming more available for the work only you can do. That deep-dive strategy session with a client? Developing that new signature programme? Finally carving out time to map your next big vision? AI-driven operational efficiency creates the space for that. I know from my own experience, juggling the demands of a growing business & a lively household (complete with two energetic Miniature Pinschers, Cappuccino & Espresso, who always seem to know when I’m on a deadline!), that every minute reclaimed through smart systems is gold. 3. Reclaiming Your Precious Time & Energy (Hello, Well-being!) This is where it gets really exciting for us busy female entrepreneurs, especially mothers. What happens when your marketing feels more supported & your operations are more streamlined? You get time back. You get energy back. Reduced Mental Load: Fewer small tasks cluttering your brain means more headspace for creativity, strategic thinking, & simply being present. More Time for What Matters: That reclaimed hour could be spent with your children, on self-care, connecting with your partner, or even pursuing that passion project you’ve put on the back burner. I remember when my eldest was a teen & my youngest were tiny, thinking any extra ten minutes was a win! Preventing Burnout: A business that runs more efficiently, with AI taking on some of the heavy lifting, is a more sustainable business. It allows you to build & grow without sacrificing your well-being, which is absolutely non-negotiable. As someone currently navigating a PhD alongside my business & family, I can tell you that smart delegation – including to AI – is crucial for my sanity & long-term fuel! This strategic integration of AI to enhance how you attract clients, how your business runs, & how you sustain your own energy is what we mean when we talk about AI as a powerful enhancer. It’s about intelligently fusing technology with your human brilliance to achieve results you might have previously thought impossible without working yourself into the ground. Guarding the Golden Goose: Trust is Non-Negotiable As we embrace these exciting possibilities, we must also be vigilant guardians of the trust we’ve cultivated. Transparency is Key: Be open (where appropriate & relevant) with your audience & clients about how you might be using AI. Authenticity thrives in honesty. Consider adding a disclaimer to content drafted with AI assistance: "This content was co-created with AI." Human Oversight Always: AI is a tool. It can draft, suggest, & automate, but you are the ultimate decision-maker. Never abdicate your responsibility for the final output, the ethical implications, or the impact on your client relationships. Data Privacy & Security: Be diligent about the AI tools you use. Understand their data policies & ensure you're protecting your clients' information & your own. Values Alignment: Continuously ask yourself: "Does this use of AI align with my core business values? Does it enhance or detract from the experience I want to create for my clients?" If the answer isn't a clear "yes," rethink. You’re in the Driving Seat: Taking Personal Responsibility Ultimately, AI is a powerful vehicle, but you hold the keys, you’re in the driving seat, & you set the destination. Its impact – for good or for ill – depends entirely on how you choose to steer it. This echoes a core Femmeprenista belief: personal responsibility is paramount. We can’t control the pace of technological change, but we can control how we respond to it, how we learn, & how we integrate it with integrity. My invitation to you is to approach AI not with fear, but with curiosity, a discerning eye, & an unwavering commitment to your own authentic voice & values. Experiment, learn, & choose the applications that truly serve you, your business, & your clients. This isn't about becoming a tech expert overnight. It's about recognising AI as a potential partner that, when guided by your wisdom & your humanity, can help you build a more impactful, more efficient, & more fulfilling business – a business that truly sings your song. So, are you ready to explore how AI can become your ethical co-pilot? The future is here, & with intentionality, you can shape it to amplify your unique brilliance. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Your First £1k Month: A Roadmap for Foundation Builders Ever feel like you’re chasing a mirage, pouring your heart into your business but struggling to see those pounds rolling in? Honestly, I get it. Trust me, the early days of entrepreneurship, especially when you’re juggling motherhood, can feel like a marathon on a treadmill – you’re putting in the effort, but not really getting anywhere. This post is for you, lovely Foundation Builder. We're going to demystify that first £1k month and create a practical roadmap, guided by the Business Flourish Framework, to get you there. From Idea to Income: Why £1k Matters Let’s be honest, that first £1k isn’t just about the money (though, let’s not pretend it’s not important!). It’s about validation. It’s about proof. It's about that little spark of confidence that whispers, "Yes, I can do this!" It’s about moving from the hazy world of “maybe this will work” to the solid ground of “I’m building a real business.” It's that first, exhilarating milestone, like those first few wobbly steps my toddler took before she was confidently running around, causing beautiful chaos everywhere. Remember that feeling when my eldest finally learned to ride her bike? Not when she was trying her hardest, pushing herself, but when she hopped on a friend's bike at school and it just clicked? It was fun, it was easy – and that’s the magic we want to tap into here. This first £1k month is similar; it's about finding the 'click' moment in your business. Consistent effort is key, just like it was for her with the bike, but we want to find the flow where it feels less like a struggle and more like a natural progression. The Foundation Builder's Fear: Let's Talk About It One of the biggest hurdles at this stage is fear. Fear of failure. Fear of visibility. Fear of what will people think? And let's not forget the queen of all fears: fear of selling. Even now, after years of running my own business, I still remember that initial knot in my stomach at the thought of asking for money. It felt unnatural, like I was imposing. What helped me shift that was framing it as an invitation for them to receive the transformation I was offering. If I truly believed in the value I was providing (and I had to do the inner work to get there!), then the invitation wasn't about me, it was about them taking the next step in their journey. These fears are normal, especially for women. We're often conditioned to downplay our achievements, not to "boast," or to prioritize everyone else’s needs above our own. But let me tell you something: playing small doesn't serve anyone, least of all you & the people you're meant to help. Honestly, I remember vividly being told in a corporate job, "You're replaceable." It stung. It lit a fire in me to build something where my voice mattered, where I wasn’t just a cog. That experience, as uncomfortable as it was, propelled me towards this path. So, let's reframe those fears. Let’s see them not as roadblocks, but as signposts pointing towards the areas where you need to grow. What helped me overcome this initial fear of selling was focusing on the genuine transformation my clients would experience. It became less about "me asking for money" and more about "them receiving incredible value." Your £1k Roadmap: Actionable Steps - Part 1: Finding Your Focus & Flair The Business Flourish Framework, our core methodology at Femmeprenista, is your secret weapon here. Focus is about getting your mindset right & Flair is about crafting your message & your offer to attract your dream clients. This first set of steps will help you lay that strong foundation. Crystallize Your Offer: What problem are you solving? Who are you solving it for? Be specific. Trying to be everything to everyone is a recipe for overwhelm & diluted messaging. Think about it, how can you help them if you haven't defined what it is that you do? For instance, instead of “business coach,” are you a “launch strategist for service-based businesses” or a “mindset coach for overwhelmed mums”? Like choosing the right outfit for a big meeting – it needs to fit your purpose and your audience perfectly. The clearer you are, the more your ideal client will see you as the solution. Example: "I help overwhelmed mums create simple systems to streamline their businesses so they can reclaim their time and energy." Identify Your Ideal Client: Get to know her inside and out. What are her pains, her aspirations, her deepest desires? This understanding will inform everything from your messaging to your pricing. Remember, like Sabri Suby says, "enter the conversation already taking place in the customer's mind." Think of it like this – my toddler daughter speaks a language all her own. To truly connect with her, I have to listen deeply & decipher what she really means. Do the same for your ideal client. What’s her language? Example: Imagine your ideal client is a mum of two running an online Etsy shop. She's struggling to balance creating new products with marketing and shipping, and feels constantly overwhelmed. Create a Simple, Irresistible Offer: Craft an offer that directly addresses your ideal client’s biggest pain point and promises a tangible transformation. Make it so good, she feels she can’t say no. Think value-packed, not overwhelming. A clear, concise offer that solves one key problem is often more compelling than a long list of features. Like a well-made cuppa – comforting, not complicated. Example: Offer a "Etsy Shop Success System" package that includes templates for product creation, a simple social media marketing plan, and a streamlined shipping process checklist. Your £1k Roadmap: Actionable Steps - Part 2: Building Your Flow & Fuel Now that you've found your focus & flair, it's time to get into flow & build momentum. Remember, flow is about creating systems that work for you, and fuel is about making sure you have the energy to sustain this journey. This is crucial, it’s not just about doing stuff, it’s about doing stuff in a way that elevates you & your business. Price for Value, Not for Fear: This is HUGE. So many women, especially when starting out, undervalue their expertise. Your price should reflect the transformation you offer. Ask yourself, if this offer delivers on its promise, what's it truly worth to her? What changes will it bring to her business & life? This is about owning your worth, lovely. Remember, your price isn't just a number; it's a reflection of the value you provide. When I was coaching a client struggling with pricing, I asked her, "If your offer helps her double her income, is it worth a fraction of that increase?" It’s like investing in a good pair of running shoes – the initial outlay might seem high, but the long-term benefits for your health and performance are immeasurable. That shift in perspective was powerful. Example: If your Etsy Shop Success System can realistically help someone increase their monthly income by £500, pricing it at £297 is a no-brainer for the client. Build Your Trust Funnel: This is your client acquisition engine. It’s a simple system for attracting leads and nurturing them towards your offer. A free masterclass, a valuable lead magnet, or a challenge can be incredibly effective. Think of it like planting a seed (your freebie) & nurturing it with consistent care (your follow-up content) until it blossoms into a beautiful flower (your paying client). Remember what Adrieen Weimer says, "You need one good funnel to have a seven figure business." Example: Offer a free checklist, "5 Simple Steps to Declutter Your Etsy Shop and Boost Sales," in exchange for their email address. Then, nurture them with valuable emails leading up to the launch of your Etsy Shop Success System. Get Visible (Consistently): Show up authentically. Share your expertise, your story, your personality. You don’t need to be a polished performer; you need to be YOU. Create a simple content calendar. Schedule posts. Batch-create where possible. My little secret? I sometimes schedule social media posts while the kids are having breakfast – or while trying to prevent Espresso from using the wall as a trampoline. It’s not always glamorous, but it’s about getting it done! Example: Commit to posting three times a week on Instagram, sharing tips related to Etsy shop management, your personal journey as an Etsy seller, and behind-the-scenes glimpses of your creative process. Master the Art of the "Clean Invitation": Selling doesn’t have to be sleazy. A clean invitation is about offering a solution, not pushing a product. It’s about believing in your offer & confidently inviting her to experience its transformative power. Practice your invitation. Role-play with a friend. The more confident you are, the more confident she’ll feel saying "yes." And remember what Adrieen Weimer says: “A clean invitation is better than a convincing DM”! Example: “Hey lovely, I noticed you mentioned struggling with Etsy shop overwhelm. I truly believe you're ready for the next level, and my Etsy Shop Success System could be the perfect fit. No pressure, but if you'd like to chat about how it can help, just let me know!” Celebrate Every Win: Acknowledge your progress. Each step forward, each client secured, each pound earned – celebrate it! These small wins build momentum & fuel your confidence. Even a small win, like finally managing to send out that newsletter or having a productive planning session while the baby napped (with only minimal interruptions from Espresso trying to steal my pen), deserves a moment of acknowledgement. Example: Treat yourself to a fancy coffee, a relaxing bath, or a celebratory dance break. Beyond the £1k: Building a Sustainable Business This roadmap isn’t just about hitting a financial target; it’s about building a foundation for long-term success. It’s about creating a business that supports the life you want, not the other way around. It’s about integrating smart systems, prioritizing your well-being, & constantly learning and growing. It’s about that beautiful blend of Focus, Flair, Flow, & Fuel, all powered by the intelligent integration of AI – Fusion. Fusion means using AI strategically across all these pillars. For example, you can use AI to help you refine your ideal client profile (Flair), create content calendars (Flow), or even find self-care resources (Fuel). Imagine having an AI assistant helping you schedule your social media while you’re busy juggling the school run and a teething baby! Applying the Business Flourish Framework principles & strategically integrating AI from the start will allow you to hit £1k/month without burnout & create the momentum you need to scale to £10k/month & beyond. Explore Our Spark Program Ready to Spark Your Journey? Joining a supportive community can be a game-changer at this stage. Connecting with other women who understand your unique challenges & celebrate your wins can make all the difference. Sharing your wins & challenges in a safe space can fast-track your progress. It’s like having a virtual coffee date with your business besties, where you can share your "one eyeliner on" moments & get real support! The Femme:Connect community is all about helping each other navigate the beautiful chaos of entrepreneurship and motherhood. Come join us! Join Femme:Connect Community Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

When Your "Mini-Me" Becomes Your "Mini-Marketing Director" (and Redecorates Your Logo) Okay, let's talk about "help." That mythical creature we female entrepreneurs are always chasing, right? Sometimes, it appears in the most unexpected (and let's be honest, slightly terrifying) forms. Like when your little Picasso decides your carefully crafted logo mock-ups need a bit more... flair . Picture this: I'm finally carving out some precious "me" time – which, let's be real, actually translates to "business building" time. The baby is miraculously napping (hallelujah!), the toddler is happily occupied with a strategically placed pile of Tupperware (genius, I know), and I'm deep in the zone, reviewing logo designs for Femmeprenista. I've got sleek fonts, minimalist colour palettes, the whole shebang. I'm envisioning this logo gracing websites, business cards, maybe even a billboard one day (a girl can dream, right?). I was aiming for that clean, professional look – you know, the kind that screams "established expert," not "still figuring things out in my pyjamas." (Which, between us, is often the reality!). I step away for all of five minutes to grab a lukewarm cuppa (because, motherhood) and what do I find upon my return? My laptop screen, once displaying professional design options, is now a vibrant explosion of shimmering violet scribbles. The scent of crayons hung in the air, mingling with the faint aroma of my rapidly cooling tea. My minimalist masterpiece? Now adorned with what appears to be a family of stick figures (with surprisingly detailed hair, I might add), a rather lopsided, orange sun, and a generous sprinkling of purple glitter. My two-year-old stood beside the laptop, beaming proudly, a stray streak of violet across her cheek. Honestly, one of my daughters decided to take my logo designs for a joy ride. My initial reaction? Let's just say it involved a deep breath, a silent prayer for patience, and a flash of that familiar "mum-guilt" – that feeling of being torn between the demands of my business and the needs of my little ones. There have definitely been times when that guilt has felt like a lead weight, pulling me down, making me question if I could really do this whole "entrepreneur-mum" thing. But I'm still here, learning, growing, and finding my way. Just like you. Now, I could have gone into full-on "stressed-out CEO" mode. I could have lamented the lost time, the disrupted workflow, the glitter now permanently embedded in my keyboard (the joys of mom life!). But then I took another deep breath, and something shifted. I saw not a disaster, but a hilarious, albeit slightly messy, reminder of the beautiful chaos that is my life. & a deeper lesson emerged. Embracing the Imperfect Squiggles of Entrepreneurship My mini-marketing director, bless her heart, reminded me that perfection isn’t the goal, consistent progress is. Remember that old tortoise & hare fable? Slow & steady, my friends. Building a business, especially while juggling the joys (and the, shall we say, creative challenges) of motherhood, is not a sprint. It's a marathon, often run in glitter-covered trainers with a Paw Patrol soundtrack. Sound familiar? My own PhD journey, alongside four kids & a business, often feels like that marathon – slower, yes, but the finish line is still there, & taking ownership of my pace is key. This whole "PhD-mum-entrepreneur" thing isn't always pretty; there are days when it feels like I'm moving at a snail's pace. But I keep reminding myself: it’s my journey, my pace, and my responsibility. And that’s enough. This little logo incident really speaks to the heart of the Femmeprenista philosophy. It's about finding the joy in the unexpected, celebrating the unique blend of family & business, and embracing the imperfections along the way. It's about building a business that fits into your life, not the other way around. Because, let's be honest, who has time for anything else when you're trying to keep tiny humans (and enthusiastic puppies) alive, while simultaneously building your empire? & seriously, who has the bandwidth for anything else unless it’s made super simple, right? Turning "Uh-Oh" Moments into "Aha!" Moments This whole experience got me thinking about how we, as female entrepreneurs, can reframe these unexpected "help" moments. Because, let's be real, there will be more. Plenty more. The key is to shift our perspective. Honestly, "life lessons" aren't always neatly packaged, are they? My research on work-life balance as part of my PhD often highlights this very point – the messy reality versus the idealized vision. For example, I distinctly remember trying to write a chapter of my dissertation while my toddler decided to "help" by emptying an entire box of tissues onto the floor, one by one. I felt that wave of overwhelm crash over me. But then I reminded myself that these are the moments that make my journey unique, and that finding a way to integrate the "mum" part with the "PhD" part is my own personal challenge. Instead of seeing these moments as setbacks, see them as co-creation opportunities. Maybe your little one's "design input" sparks an unexpected creative direction. Maybe their "help" with your social media post (by accidentally sending a gibberish tweet) leads to a hilarious viral moment. You never know. 3 Steps to Turn Frustration into Fuel: Pause & Breathe: Seriously, close your eyes, take three deep breaths, and remind yourself this is temporary. (This little trick, inspired by José Silva’s mind control techniques, helps me re-center when I'm about to lose it.) Find the Funny: Look for the humor in the situation. Can you turn this into a relatable story for your audience? (Think: "My kid just became my social media manager. Here's the post they 'helped' me create...") Turn it into Content: Document these moments! Create a dedicated "funny story" file on your phone to capture these gems. These real-life anecdotes, infused with your unique personality, can become gold for authentic content marketing later. Think of it as your personal "story bank." Another Juggler's Shortcut? Batch-record short video snippets reacting to these moments while they're fresh in your mind. Authentic, relatable content, done! & even if it doesn't lead to a marketing miracle, it will lead to a good story. & stories, my friends, are the currency of connection. They are what make us relatable, human, & build trust with our audience. Rory Sutherland, the "Ogilvy behavioral science guru," says, "Stories are the PDF files of human information," meaning they’re how we store and share knowledge in a way that sticks. So, embrace the chaos, document the journey, & share the laughs. Finding Your Tribe in the Beautiful Mess It can feel isolating sometimes, can't it? Especially when you're juggling all the things & feel like you're the only one navigating this beautiful mess. If you're looking for support, connection, and a safe space to share your wins & struggles (without the judgement), come join us in Femme:Connect. We share tips on navigating the "12 to 13 weeks of school holidays" challenge, masterclasses on attracting consistent clients, and access to templates that save you precious time. Plus, it’s a great place to find accountability partners who understand the unique juggle of motherhood and entrepreneurship. Find support, connection, and maybe even a few hilarious stories to commiserate over Join Femme:Connect Today . From Frustration to Focus: A Little Mindset Shift So, next time your little one decides to "help" by redecorating your logo, take a deep breath, find the humour, and remember: it's all part of the journey. It's a messy, beautiful, glitter-infused journey. & it's yours. Own it. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

The Female Business Coach Income Equation: Understanding Earning Potential & the Strategic Levers for a Profitable & Fulfilling Practice So, you’re thinking about becoming a business coach, or perhaps you’re already in the thick of it, pouring your heart & soul into helping other female entrepreneurs thrive. And somewhere amidst the passion & the purpose, a very practical question pops up: "What can I actually earn as a female business coach female business coach ?" It’s a question I get asked a lot, & honestly, it’s a brilliant one. Because let’s be real, while we’re driven by impact, we also want to build businesses that sustain us, give us freedom, & allow us to live the lives we dream of – especially when you’re juggling family, personal growth (hello, fellow PhD students & busy mums!), & everything in between. It's all about designing a business that works for your life, not against it. Forget those generic salary figures you might have Googled. They rarely tell the whole story, do they? It's like trying to understand the ocean by just looking at a puddle. What I want to unpack with you today is the real income equation for female business coaches female business coaches . It’s less about a fixed number & more about understanding the strategic levers you can pull to build a coaching practice that’s not only financially rewarding but deeply fulfilling too. From my perspective, it’s about empowering you with transparent insights & actionable understanding, so you can build with intention. Beyond the Averages: What's Really Possible for a Business Coach? You’ve probably seen figures bandied about – average salaries for a business coach business coach here, income ranges there. And while they offer a starting point, they’re often just that – a very broad, & sometimes misleading, generalisation. The truth is, the income spectrum for a business coach business coach is wide. You’ll find coaches just starting out, perhaps earning a few hundred pounds a month as they build their foundation, & then you’ll see highly sought-after coaches commanding premium fees & achieving six or even seven-figure annual revenues. What makes the difference? Well, it’s certainly not magic, & it’s rarely luck. It’s strategy, expertise & the ability to deliver truly transformative results for your clients. And it's about building your business on solid foundations. I know that taking action on these foundations can be challenging. When I began, I struggled to attract my ideal client. I kept getting lost in what I thought I should be doing, compared to focusing on my key message. It wasn't until I understood how I uniquely serve people did I really begin to see results. In fact, I’ve helped over 50 coaches hone in on their message and, as a result, seen their income skyrocket. Several factors influence where you might land on that spectrum: Experience & Expertise: Naturally, coaches with a proven track record & deep, specialised knowledge often command higher rates. Niche Specialisation: Generalist coaches can do well, but those who carve out a distinct niche & become the go-to expert for a specific type of client or problem often find it easier to attract ideal clients & charge premium prices. It's like becoming the "go-to" bakery for vegan cupcakes; your specific skill attracts a dedicated clientele willing to pay more! Client Results & Testimonials: Nothing speaks louder than tangible results. Coaches who can demonstrate transformative outcomes for their clients build immense trust & demand. Your Business Model: Are you solely focused on 1:1 coaching? Or are you incorporating group programmes, courses, or other leveraged offers? This significantly impacts earning potential. Your Marketing & Visibility: You could be the best coach in the world, but if no one knows you exist, your income will reflect that. Authentic, consistent marketing is key. Your Systems & Efficiency: A business bogged down by inefficient processes will struggle to scale. Streamlined systems free you up to serve more clients & earn more. As an online business coach for women online business coach for women , I’ve seen firsthand that location becomes less of a barrier, but understanding your target market’s ability & willingness to invest is still crucial. You know that saying, "location, location, location"? Well, online, it's more like "value, value, value!" The Strategic Levers: Cracking Your Personal Income Equation So, if averages don’t tell the full story, what does? I believe that significant earnings as a coach are not accidental. They are a direct result of strategic positioning, specialised expertise, the ability to deliver transformative client results, & the implementation of robust business foundations. Think of it as an "income equation" with several key strategic levers you can actively influence. It's like conducting an orchestra, understanding that each instrument (or lever) plays a crucial part in the overall symphony of your success. For instance, Femmeprenista’s clients have increased revenue by an average of 30% by implementing these. Let’s break down some of the most important ones: 1. Crystal Clarity in Your Niche & Offer (The Foundation of Focus) Ever feel like you’re trying to be everything to everyone? It’s a common trap, especially when you’re starting out. Honestly, I've been there too, trying to juggle all the things at once. But here’s a secret: the more specific you are about who you help & how you help them, the more magnetic you become to your ideal clients. Instead of just being "good", you become irresistible . That's what truly makes your offer and niche unique. To emphasize how important it is to home in on what makes you, you , think about Simone Biles, and how she has famously said, "I’m not the next Usain Bolt or Michael Phelps. I’m the first Simone Biles". This isn't just about picking a niche; it's about achieving profound clarity on your unique value proposition, understanding your ideal client’s deepest pains & aspirations, & crafting an irresistible offer that speaks directly to them. For those of you who are Foundation Builders Foundation Builders , perhaps just starting your journey as a female entrepreneur coach female entrepreneur coach , this is where the magic begins. It’s about validating your idea & knowing, with confidence, that there’s a real need for what you offer. Think of it as planting a seed in fertile ground, instead of just hoping it will sprout anywhere. If you’re in that phase, feeling a bit wobbly on your niche or how to package your brilliance, getting dedicated support can be a game-changer. Actionable Example: Create a detailed avatar of your ideal client including their pain points, aspirations, & even where they spend time online. Instead of a generic "35-45 year old woman", detail what TV show she binges (is it "Suits" or "The Real Housewives"?), what's her favourite coffee order? What keeps her up at 3 am? Actionable Example : Conduct market research through surveys & interviews to refine your offer based on real-world feedback. Don't just ask what they want , ask what they're willing to pay for . Our Spark Program Page is specifically designed to help you gain that crystal clarity & build a rock-solid foundation. 2. Authentic Marketing that Connects & Converts (Your Unique Flair) Once you’re clear on your who & what, it’s time to let the world know! But we’re not talking about spammy tactics or trying to imitate what everyone else is doing. We’re talking about developing your unique Flair Flair – marketing that is authentic to you, showcases your expertise, & genuinely connects with the people you’re meant to serve. This means building a brand that reflects your values, sharing valuable content that positions you as an authority, & consistently showing up in a way that builds know, like, & trust. Think compelling storytelling, showcasing client wins (with permission, of course!), & being unapologetically you. Actionable Example : Share personal stories & insights, not just industry advice, to build a genuine connection with your audience. Instead of just offering tips on time management, share a story about a morning where the castor oil ended up on the carpet! Actionable Example : Create behind-the-scenes content showcasing the unique aspects of your coaching style & personality. Instead of just saying you're "holistic", share what that looks like, is it a picture of your meditation corner? Maybe you show your kids joining you for morning yoga? It’s about understanding that your message needs to resonate deeply, not just skim the surface. As Rory Sutherland says, "Stories are the PDF files of human information.” This is where a holistic approach, like our How We Work / Business Flourish Framework , really shines, because it helps you integrate your authentic voice into every aspect of your business. 3. Robust Systems for Scalability & Freedom (Creating Effortless Flow) Picture this: you’re brilliant at coaching, your clients are getting amazing results, but you’re drowning in admin, manually scheduling calls, & generally feeling like you’re on a hamster wheel. Sound familiar? It’s like trying to build a skyscraper on a foundation of sand! This is where creating effortless Flow Flow in your business becomes non-negotiable if you want to scale your income without burning out. This means implementing streamlined systems for everything from client onboarding & communication to content creation & financial management. And yes, this absolutely includes strategically leveraging technology, including smart AI tools – what we call Fusion Fusion – to automate routine tasks, gain data-driven insights, & free up your precious time & energy to focus on what you do best: coaching. For instance, you might use AI to help with content generation, leading to insights for lead-generation to create client communications. Think about it like this: Instead of spending hours crafting social media posts, AI can help you generate initial drafts, freeing you up to add your authentic voice and expertise. I remember when I first started truly systemising aspects of Femmeprenista; the sense of relief & reclaimed time was immense, especially with four little ones & a PhD to juggle! Actionable Example: Use a CRM system to automate client onboarding, communication, & follow-ups. Don't just have a CRM, learn how to use its automation features to their fullest potential! Actionable Example: Implement scheduling tools to automate client bookings & minimize back-&-forth emails. Set up automatic reminders to reduce no-shows and free up your mental space. 4. The Undeniable Power of Transformative Client Results This is, quite simply, the cornerstone of any successful business coaching business coaching practice. When your clients achieve incredible transformations – launching their dream businesses, hitting their income goals, overcoming massive mindset blocks – that becomes your most powerful marketing tool. It’s like planting seeds that grow into a forest of success stories! Word-of-mouth referrals, glowing testimonials, & compelling case studies will do more to attract high-paying clients than any fancy marketing campaign ever could. Focus relentlessly on delivering exceptional value & real, measurable results, & your reputation (and income) will grow. Actionable Example: Implement a robust system for tracking & measuring client results, including key performance indicators (KPIs). Track metrics like client revenue, website traffic, social media engagement, and client satisfaction scores. Actionable Example: Regularly solicit testimonials & case studies from satisfied clients & showcase them prominently on your website & marketing materials. Create video testimonials for maximum impact and shareability. 5. The Unshakeable CEO Mindset (Your Inner Compass) Let’s be honest, the entrepreneurial journey is a rollercoaster. There will be incredible highs & moments of frustrating lows. Building a profitable & fulfilling coaching practice requires more than just business acumen; it demands a resilient, growth-oriented mindset. This means cultivating unshakeable self-belief, taking radical personal responsibility for your results (even when things get tough – & trust me, they do!), embracing continuous learning, & developing the tenacity to navigate challenges. Remember, as Sue Knight says, “Success comes from within." Actionable Example : Prioritize self-care activities to manage stress & maintain a positive mindset. Schedule regular workouts, meditation sessions, or time in nature. As Lisa Nichols would say, "fill your own cup". Actionable Example : Reframe setbacks as learning opportunities, focusing on what can be improved for the future. Ask yourself, "What is this feedback teaching me?". It’s about understanding that setbacks are feedback, not failure. It’s about prioritising your own well-being so you can show up as your best self for your clients & your business. If you're looking for more on building this kind of sustainable entrepreneurial spirit, our wider philosophy on Femmeprenista Female Entrepreneur Support might resonate with you. Coaching: A Powerful Path for Ambitious Women & Mums For so many female entrepreneurs , especially mothers like myself, a business coaching business coaching practice offers a truly powerful opportunity. It’s a path to financial independence, the flexibility to design a work-life that genuinely integrates with family (goodbye, rigid 9-to-5!), & the chance to make a meaningful impact on the lives & businesses of others. But – & this is a big but – success isn’t handed to you. It’s built. It’s built on strategic action, a commitment to continuous learning (I’m living proof of that, juggling my PhD with my babies!), & taking absolute personal responsibility for your growth & your outcomes. There will be moments when it feels like you’re spinning plates, trying to soothe my toddler whilst strategizing a client launch in your head – I’ve been there, with my youngest two making their presence known during many a late-night work session! It’s about working smart, not just hard, & having the resilience to keep going, even when the path feels a bit "windy," as I often say. Remember to be kind to yourself & celebrate every milestone along the way. Ready to Build Your Profitable & Fulfilling Coaching Practice? Understanding the "income equation" is the first step. The next is taking strategic action to pull those levers in your own business coaching for female entrepreneurs business coaching for female entrepreneurs . At Femmeprenista, we’re passionate about equipping ambitious women with the tools, strategies, mindset shifts, & supportive community to do just that. For Foundation Builders Foundation Builders needing to clarify your niche & get those first clients, our Spark Program Page is perfect for this. We're here to help you build a coaching practice that is both profitable & profoundly fulfilling. The potential is there. The opportunity is real. The question is, are you ready to build it, strategically & authentically? Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

AI: My Secret Weapon for Juggling PhD, Coaching, Four Kids, and Two Min Pins (and How It Can Be Yours Too!) Hey lovely ladies, Let’s be honest – being a Black female entrepreneur, a mum, and trying to fit in a PhD (plus two energetic Min Pins who think they’re the real CEOs of the house!) can sometimes feel like trying to conduct a symphony while simultaneously refereeing a wrestling match. Anyone relate? 🙋🏾‍♀️ I mean, you’re trying to map out your next big marketing campaign while your toddler uses your laptop as a canvas for their latest abstract art piece (apparently, peanut butter is the new charcoal!). You’re finally getting into flow with some serious research when the school-aged daughter bursts in demanding an emergency glitter rescue mission for their fairy wings. And don’t even get me started on the puppy who thinks every conference call is a personal invitation to showcase her operatic barking skills. It’s beautiful chaos, right? We've all been there. But what if there was a way to reclaim some control amidst the whirlwind, a way to work smarter , not just harder? Enter Generative AI: Not Just Tech, But a Strategic Partner See, I’m not just a business coach & a PhD researcher focusing on Black female entrepreneurship; I’m also a fellow traveller navigating this beautiful, messy world of modern motherhood & business building. And I’ve discovered a secret weapon that has become my absolute lifeline: Generative AI. I know, I know – the phrase “AI” might conjure images of complex algorithms & scary robots taking over the world (thanks, Hollywood!). But trust me, this isn't science fiction; this is practical magic for busy entrepreneurs. Generative AI is simply a smart tool that can help you automate tasks, create content, generate ideas, streamline your systems, & basically free up your precious time & brain space. Imagine having a tireless assistant who never sleeps, never complains about kids' TV reruns, and can handle all the tedious tasks you’d rather ditch – from scheduling social media posts to brainstorming blog topics to even drafting emails. Sounds like a dream, right? Reclaiming Time & Sanity: My AI-Powered Toolkit For me, integrating AI has been a game-changer. It’s allowed me to: Carve out more focused time for my PhD research (goodbye all-nighters fuelled by copious amounts of coffee!). Create more engaging content for Femmeprenista (because who has time to write a blog post when the dogs are staging a coup in the kitchen?). For instance, I can now use AI to generate different headline options for my blog posts, saving me precious time and brainpower. Or I can ask it to rewrite a paragraph in a more engaging tone, which is a lifesaver when I'm juggling multiple deadlines. Even with AI, writing truly personal, heartfelt emails to my Ascend clients still requires my full presence – that’s something technology can't replicate yet. Streamline my coaching business (imagine automated scheduling, client onboarding, & follow-up systems – pure bliss!). Think automated welcome sequences for new clients, personalized follow-up emails after coaching sessions, and even AI-powered chatbots to handle frequently asked questions. It frees up so much time to focus on what truly matters: serving my clients. Actually be present for my kids (because even though the puppy might think she’s the fifth child, my human ones still come first!). I remember when I first started using AI, I was completely overwhelmed. It felt like learning a new language! I spent hours wrestling with different platforms and trying to figure out the best way to integrate them into my workflow. There were definitely moments where I felt like giving up, like maybe this whole AI thing was just another tech fad I didn't have the bandwidth for. But then I remembered my own advice: hard work beats intelligence when it's smart work, and the entrepreneurial path, while not linear, is navigable with Resilience: Thriving in Entrepreneurship's Beautiful Chaos . I broke it down into small steps, found a supportive community (shout out to Femme:Connect !), and now AI is my strategic partner, not a source of stress. From Overwhelm to Empowerment: Shifting the Narrative The truth is, many of us (especially as Millennial mums) are juggling more than ever before. We're facing unique pressures: Stagnant wages Rising living costs The challenges of homeownership Limited family support The constant mental load. According to a recent study by Pew Research Center, Millennial mothers are significantly more likely than previous generations to report feeling stressed about balancing work & family responsibilities. It's easy to feel overwhelmed, like we're constantly reacting, constantly catching up. This generation often faces the challenge of their own parents still working & thus being less available for traditional childcare roles, further adding to the load. But what if the real power lies not in blaming the system, but in figuring out how you can navigate it? What if technology, specifically AI, could be your ally in reclaiming time, energy, & ultimately, your sanity? Beyond the Tech: The Mindset Shift Embracing AI isn’t just about adopting a new tool; it’s about a fundamental mindset shift. It's about recognizing that you deserve to work smarter, not just harder. It’s about taking ownership of your time & energy & stepping into your power as a CEO, even if your "office" is the kitchen table & your "team" includes a couple of furry chaos agents. This resonates deeply with building Momentum and efficient systems. By embracing this mindset & putting yourself first by finding smart strategies to gain time back (like using AI) you are prioritizing your wellbeing. Generative AI can help create efficient systems for everything from marketing to client onboarding to content creation – freeing up your time & mental energy to focus on the things that truly matter, both in your business & your personal life. For example, using AI to automate social media scheduling allows me to batch create content & then focus on engaging with my community, rather than constantly reacting. Or I can use AI to generate ideas for marketing campaigns based on current trends, freeing up my mental space for more strategic planning. This strategic integration of AI helps amplify results across all areas of your business. Ready to Work Smarter, Not Harder? If you're a Foundation Builder (Amy-Type) just starting out, or a Scaling Leader (Amy-Type) looking to optimize, AI can be your game-changer. I know that taking the first step with any new technology can feel daunting. But trust me, the rewards are well worth the effort. Start small, experiment, & find what works for you. For example, start by using Chat-GPT to generate five different Instagram caption options for your next post. Or explore different AI-powered scheduling tools to streamline your social media presence. If you're feeling overwhelmed & crave connection with other amazing female entrepreneurs who get the juggle, I invite you to join our free global community, Femme:Connect . It's a space for support, shared learning, & celebrating wins (no matter how small!). We'd love to hear your stories & share tips on navigating this crazy entrepreneurial ride. Femme:Connect Community Page Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Beyond Billable Hours: The Strategic Leap from Freelancer to Empowered CEO – Crafting a Business That Serves Your Life, Not Just Your To-Do List Ever have that moment? You’re brilliant at what you do. Your clients adore you. Your calendar is packed, maybe even overflowing. You’ve built a successful freelance career, & by all accounts, you’ve “made it.” And yet… there’s a niggle. A feeling that, despite the success, you’re on a beautifully decorated, incredibly busy hamster wheel. That feeling when the very success you’ve built starts to feel… well, a little too tight around the edges? If that sounds even vaguely familiar, then welcome, lovely. You might just be standing on the cusp of one of the most exciting transformations in your entrepreneurial journey: the leap from skilled freelancer to empowered CEO. I know that journey. My own path from the corporate world, through early entrepreneurial ventures (complete with the steep learning curves of a young mum trying to make it all work!), & into building Femmeprenista has been anything but linear. It was during my MBA, juggling studies with a baby, that the penny truly dropped for me about the difference between being busy & building a strategic enterprise. I realised that even if I became the highest-paid, most sought-after expert in a corporate structure – or indeed, in my own freelance capacity – true freedom & impact required something more. It required a shift from doing to leading . So, let’s talk about how you can make that shift, crafting a business that not only thrives financially but deeply serves your life, your well-being, & your grandest vision. The Freelancer Trap: Why Billable Hours Aren’t The Endgame Now, don’t get me wrong. Being a successful freelancer is a huge achievement. You’ve honed your craft, built a reputation, & created an income stream on your own terms. That’s incredible, & you should be immensely proud. But for many ambitious women, especially us mums juggling a thousand & one things (often literally, as I found myself trying to get ready with one eyeliner on while cleaning castor oil off the carpet!), the billable hour model eventually reveals its limitations: The Time-for-Money Ceiling: There are only so many hours in a day. When your income is directly tied to the hours you can physically work, you inevitably hit an income cap. Want to earn more? You have to work more & that, my dear, is a fast track to burnout. The Burnout Beckons: Speaking of burnout, when you are the engine of your business, every sick day, every school holiday (all 12-13 weeks of them!), every unexpected family need puts a strain not just on you, but on your earning potential. I’ve been there, trying to write a research proposal for my PhD with my toddler using my leg as a climbing frame & the baby needing a feed – the ‘doing it all myself’ model isn’t just unsustainable; it’s a barrier to the very impact I want to make. The Highly Skilled Employee: You might be your own boss, but if you’re constantly buried in client delivery, are you truly leading a business, or are you just your own most demanding ( & sometimes underpaid) employee? It’s a subtle distinction, but a crucial one. That realisation – that I was building a job, not an asset – was a huge turning point for me. It’s the difference between being a cog, even a shiny, well-oiled one, & being the architect of the entire machine. The Mindset Metamorphosis: From Doer to Visionary Leader The first, & arguably most critical, leap is internal. It’s about fundamentally shifting how you see yourself & your role. This is where we really lean into sharpening your mindset. From ‘Doing’ to Directing: As a CEO, your primary role isn't to do all the tasks, but to set the vision, guide the strategy, & inspire action (whether that's your future team, your partners, or your clients). It’s about working on your business, not just in it. This means stepping back from the day-to-day execution of everything. Sounds scary? It can be! But it's also incredibly liberating. Embracing True Leadership: This isn't about barking orders; it's about embodying your vision. It's about making those tough decisions, taking radical personal responsibility for your results, & learning to inspire & motivate. Remember, as Simon Sinek wisely says, "If your actions inspire others to dream more, learn more, do more & become more, you are a leader." Conquering Next-Level Nerves: Imposter syndrome has a funny way of showing up at every new level. Just when you thought you’d conquered it as a freelancer, it might whisper doubts as you step into CEO shoes. Recognise it, acknowledge it, & then politely show it the door. You’ve got this. You wouldn't be here if you weren't ready for more. Defining Your Success: What does being a CEO actually mean to you ? Is it a seven-figure turnover? Or is it earning a comfortable income while having the flexibility to never miss a school play or to finally write that book? Perhaps it’s building a legacy for your children. Your vision of success needs to be deeply personal & align with the life you want to live. A supportive community can be invaluable here; a place to explore these big questions without judgment. This mindset shift is foundational. It’s about understanding that your value extends far beyond your billable hours. Building Your Business, Not Just Your Client List: Strategic Systemisation Once your mindset begins to shift, the next step is to build the architecture of a business, not just a roster of clients. This is where we create Flow & often bring in the magic of Fusion through smart tech. Scalable Offers & Assets: Instead of one-to-one services exclusively, can you develop group programmes, online courses, digital products, or a signature methodology that can serve many without requiring more of your direct time for each sale? This is about creating assets that work for you. Processes, Not Panic: What repeatable tasks can be systemised? Think client onboarding, invoicing, content scheduling, email responses. Documenting these processes is the first step to eventually automating or delegating them. Smart AI tools can be incredible here; for example, you can use AI to draft initial responses to common customer inquiries, saving you hours each week. Delegation as an Investment: This is a big one for many of us! We think we can do it faster, or better, or we baulk at the cost. I remember feeling so guilty delegating at first, like I was failing as a mom & a CEO. It took me months to realize I was actually short-changing my family & my business by not doing it. But trying to do everything yourself is the most expensive mistake you can make in the long run. Start small if you need to – a virtual assistant for a few hours a week – but start. It’s an investment in your sanity & your capacity to grow. Tech That Serves You: You don’t need to become a tech wizard, but leveraging the right technology can streamline your operations, enhance your marketing, & create a more professional client experience. It's about working smarter, not harder. I remember clearly when the demands of my PhD, young children, & client commitments felt utterly overwhelming. It was in that crucible that I truly understood the power of systems. It wasn’t about finding more hours in the day (an impossible task!), but about making the hours I had infinitely more effective. That often meant stepping back to build a system, even when it felt like I didn't have time, because the system itself would create the time later. If you’re at that stage of wanting to build out these foundational elements – your core systems, client acquisition strategies, & launching with a more CEO-like structure – our Launch Programme Page is specifically designed to guide you through that implementation phase. Crafting Your CEO Brand: Beyond Skills to Signature Presence As you transition from freelancer to CEO, your brand needs to evolve too. It’s no longer just about your individual skills; it’s about the vision, values, & unique impact of the business you’re building. This is where you inject your authentic Flair. Here’s a 3-Step Actionable Checklist: Define Your Core Values: What principles guide every decision in your business? List your top three values. Craft Your Vision Statement: What’s the big, audacious goal your business is striving to achieve? Write it down in one compelling sentence. Identify Your Ideal Client’s Aspirations: What are their deepest desires & how does your brand help them achieve those desires? Vision & Values at the Forefront: What does your business stand for, beyond delivering a service? Your brand messaging should communicate this larger purpose. Attract, Don’t Chase: A strong CEO brand, rooted in your unique perspective & leadership, naturally attracts ideal clients who resonate with your message & your way of doing things. Your Signature Methodology: What’s your unique way of getting results for your clients? Articulating & branding this methodology positions you as an expert leader, not just a service provider. Thought Leadership: Start sharing your insights, your opinions, & your vision for your industry. This builds authority & positions you as a go-to expert. You have a unique voice & perspective – it’s time to let it be heard. As a "CEO in training" myself, I recall one of my early stumbles involved trying to be all things to all clients. I didn't niche down enough & found myself spread too thin, trying to master skills that weren’t core to my strengths, & honestly, resenting the work! The lesson? It's far better to be exceptional at a few key things for your ideal client than mediocre at everything for everyone. Designing for Life: Sustaining Your Energy & Impact This is perhaps the most crucial piece of the puzzle, especially for us mothers. What’s the point of building an empire if you’re too exhausted to enjoy it, or if it comes at the expense of your health & family? This is all about Fuel. Here’s a 3-Step Actionable Checklist: Schedule a "Me-Time" Block: Right now, schedule a 15-minute break for yourself later today to step away from your work & do something purely for yourself—read a book, have a cup of tea, or just breathe deeply. Identify One Energy Drain: Pinpoint one task or client interaction that consistently drains your energy. What small change could you make to improve that situation (delegate it, set clearer boundaries, or raise your price)? Delegate or Automate One Thing This Week: Choose one small task you can either delegate to someone else or automate using a tool. Even small wins can free up your mental space. Well-being as a Non-Negotiable: Your energy is your greatest asset. Prioritising rest, proper nutrition, movement, & mindfulness isn’t a luxury; it’s a business imperative. I know this is easier said than done when you’re spinning multiple plates – believe me, managing a business whilst recovering from my fourth C-section & doing my PhD has taught me that in spades! But it’s about progress, not perfection. Boundaries for Brilliance: As CEO, you set the culture. That includes setting healthy boundaries around your time & energy. This protects your focus & prevents resentment. An Energising Enterprise: Your business should, on the whole, energise you. If it’s consistently draining you, something needs to change – your offers, your systems, your client-base, or your mindset. Impact Without Implosion: The beautiful thing about stepping into your CEO role is that by building strategically, leveraging systems, & leading with vision, you can actually make a bigger impact without sacrificing your well-being or your precious family time. You move from a linear model of effort-for-impact to a leveraged one. My own journey, particularly navigating my academic pursuits alongside a growing family & business, has hammered home the lesson that my path might look "slower" or "different" than someone without these commitments & that's okay. The key is taking ownership of that path & consciously designing my work to fit my life, prioritising my well-being, so that I can show up fully for all of it. The Femmeprenista Approach: Your Holistic Blueprint This journey from freelancer to CEO touches every part of your business & indeed, your life. It’s why we at Femmeprenista champion a truly holistic approach. Our Business Flourish Framework is designed around this very principle – integrating the essential pillars of a thriving business: sharpening your mindset & vision, amplifying your Flair (authentic marketing & branding), creating Flow (smart systems & processes, often enhanced by the strategic Fusion of AI), & prioritising your Fuel (well-being & energy). It’s about building a business that is not only successful but also sustainable & deeply fulfilling. Your Next Step: From Freelancer to Scaling Leader Making the leap from successful freelancer to empowered CEO is a journey, not an overnight transformation. It requires courage, a willingness to learn new skills, a commitment to shifting your mindset, & crucially, a decision to take ownership of this next stage of your growth. If you’re feeling that pull, that desire for something more than just billable hours, know that it’s absolutely possible for you. You have the skills, the drive, & the ambition. Now it’s about channeling that into building a business that truly serves your life & your grandest vision. If you’re ready to move beyond trading time for money & start strategically building the foundations of a business that gives you more freedom, income, & impact, then I warmly invite you to explore our Launch Programme Page . It’s a 12-week implementation accelerator designed to help you build those core systems, refine your client attraction strategies, & launch with the confidence of a CEO-in-training. We’ll help you lay the groundwork for a business that doesn’t just run on you, but truly works for you. Join Femme:Connect for support from other ambitious female entrepreneurs on this journey. Femme:Connect Community Page . Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Beyond the Hustle: How Femmeprenista CEOs Make Time for Game-Changing Strategic Thinking Ever feel like your business is a runaway train, & you’re just desperately clinging on, trying to steer while also shovelling coal into the engine, checking tickets, & making the tea for all the passengers? If you’re nodding so hard your neck hurts, especially with a little one (or four!) pulling at your trouser leg, trust me, I get it. As a CEO, founder, PhD researcher, & mum to four amazing (and often incredibly loud) humans, my days are less a serene glide & more a beautifully orchestrated frenzy. If you're leading an established business & feeling this way, this is especially for you. For years, I, like so many ambitious women I speak to, was caught in the "doing" trap – so busy in the business that I barely had a moment to breathe, let alone think strategically about it. See, that’s the thing, isn’t it? Running a business can feel like wading through treacle sometimes! But here’s the truth bomb, lovely: for us Femmeprenista CEOs, especially those of us juggling the magnificent madness of motherhood, carving out time for strategic thinking isn't a luxury. It's not something you "find" like a lost set of keys. It's a non-negotiable act of leadership, a profound personal responsibility, & frankly, the secret sauce to building a business that not only thrives but also allows you to thrive. It's about designing a business that allows you to flourish, not just exist. So, let’s ditch the guilt, move beyond the relentless hustle, & talk about how we proactively make & fiercely protect this vital space. Because being the visionary your business needs doesn't happen by accident; it happens by design. Your Strategic Thinking Time: The North Star in the Beautiful Chaos Think of strategic thinking as your business's North Star. In the whirlwind of daily operations – client emails, social media updates, team queries, supplier issues, & let's not forget the school run or the sudden realisation that the only thing in the fridge for dinner is the remains of the kids' fish fingers – it’s incredibly easy to get lost. You react, you firefight, you tick things off the never-ending to-do list. But are you actually moving closer to your big vision? Or are you just… busy? Strategic thinking is that dedicated time to zoom out. It's where you ask the big questions: Where do we really want to be in 12 months, 3 years, 5 years? What are the critical moves that will get us there, versus the tasks that just keep the lights on? What opportunities are we missing because we're too heads-down? What threats are on the horizon that we need to prepare for? Is our current path truly aligned with our core values & the life we want to lead? Without this, you’re sailing without a compass, potentially investing enormous energy rowing in a direction that won’t lead to sustainable growth or, crucially, personal fulfilment. It's the difference between being a busy operator & an impactful CEO. I remember an early phase in one of my ventures where we were all working flat out, launching new things constantly. It felt productive, but looking back, so much of that energy was scattered because we hadn't paused for long enough to define what truly mattered for our long-term goals. That lack of strategic clarity meant we were chasing every shiny object, a lesson I learned the hard way! This is where true focus is born – from giving yourself the space to think beyond the immediate. When you dedicate time to strategic thinking, you ensure your business activities align with your larger vision & purpose. The "Making Time" Mindset: It's An Act of CEO Ownership "But Carlene," I hear you sigh, "I barely have time to shower, let alone sit & 'think strategically'!" & I hear you. Oh, how I hear you. The idea of adding another thing to your plate can feel utterly overwhelming. This is where the mindset shift is crucial. We need to stop trying to "find" time for strategic thinking. Time isn't lost under the sofa cushions or hiding behind a pile of laundry. It's a finite resource, yes, but how we allocate it is a choice. As CEOs, making time for strategy is an act of ownership. It's recognising its immense ROI. Think about it: an hour spent on deep strategic thought that course-corrects your business, identifies a lucrative new revenue stream, or prevents a costly mistake is infinitely more valuable than ten hours spent on low-impact busywork. It’s not about adding more hours to your day; it’s about making the hours you have work smarter for you. This is a core leadership responsibility. No one else can do this visionary work for your business in the same way you can. It’s about setting boundaries, making intentional choices, & understanding that this isn’t an indulgence – it’s an investment in your business's future & your own sanity. For me, especially with my PhD studies & the demands of a young family, this has meant being ruthless with my calendar. It’s meant saying "no" to things that aren't aligned, even if they seem urgent, to protect those precious pockets of strategic headspace. Honestly, I'll admit, there was a phase last year where I got SO caught up in client work, I didn't schedule a single CEO date for almost six weeks! The result? A confused marketing message & a serious dip in leads – a mistake I won't be repeating. I felt like I was letting my team down & losing sight of my vision. It’s a constant practice, not a perfect science, but the commitment is unwavering. Honestly, it can feel like a Herculean effort sometimes! Practical Ways to Carve Out Strategic Space (Even When You're Drowning in To-Dos) Okay, so we're agreed: strategic thinking is vital, & we need to make time for it. But how, practically, when you're already stretched thinner than a worn-out yoga mat? Here are a few strategies that work for me & my clients, even amidst the beautifully orchestrated frenzy: CEO Dates with Yourself (Think Small & Focused): Forget needing a whole day locked away in a cabin (though lovely if you can manage it!). Start small. Block out just 60-90 minutes in your calendar once a week – a "CEO Date." Treat it as non-negotiable, like a top-tier client meeting. Use this time to focus on ONE strategic question or area. Maybe one week it's reviewing your marketing, the next it's brainstorming new service ideas. Even these focused bursts can yield incredible clarity. For example, review your top 3 revenue-generating activities from the past month. Are you maximizing them? Can you delegate any aspects to free up your time? I often find my most productive strategic thinking happens not in long, drawn-out sessions, but in these shorter, intense windows when I know my time is limited – like during a toddler’s nap, when the quiet is golden! You know that feeling, right? Delegate Like a Boss: What are you currently doing that someone else could do, or that doesn't need to be done by you, the CEO? So many of us, especially when we've built our businesses from the ground up, cling to tasks out of habit or a (false) belief that only we can do them right. Effective delegation isn't just about offloading work; it’s about freeing up your mental energy & operational bandwidth for higher-level thinking. This could be hiring a VA, outsourcing your bookkeeping, or even empowering a team member to take more ownership. Systemise Your Time for Sensational Results: Robust systems are your best friend when it comes to creating space. When your client onboarding, content creation, or financial tracking are systemised, they require less of your active brainpower. This creates more room for strategic thought. Think about processes you can streamline or automate. Are there standard operating procedures you can create? This efficiency is key. Seriously, what system can you create today ? Embrace Your AI Co-Pilot: We’re living in an incredible age where AI can be a phenomenal partner in business. From drafting initial content outlines & managing your schedule to analysing data & automating customer service responses, AI tools can take a significant operational load off your shoulders. Imagine having an assistant who can handle the routine tasks, freeing you up to focus on strategy & vision. This isn't about replacing human connection, but about leveraging technology to work smarter & create that precious thinking time. This is a core part of how we help Femmeprenistas build businesses that flourish – by integrating smart tools to enhance efficiency & reclaim energy. It also aligns beautifully with my research. I'm currently exploring how AI impacts women entrepreneurship as part of my PhD. These practical steps, woven into the fabric of your business, help create the conditions for strategic thinking to happen. It's all part of designing a business that supports you, rather than drains you, a key aspect of the holistic approach we champion within the Femmeprenista Business Flourish Framework . The Framework itself is designed to ensure you have clarity in your vision, efficient systems to give you back time, marketing that attracts effortlessly, & crucially, that you are prioritising your well-being to sustain your energy. It really is about bringing all of you into the process. I worked with a client, Sarah, who was drowning in daily tasks. After consistently implementing these strategies, she carved out time to analyze her business & discovered a new, high-profit service offering perfectly aligned with her expertise. This single strategic shift increased her revenue by 30% within three months! Strategic Thinking IS Entrepreneurial Well-being This is a big one, lovely. So often, we view strategic thinking as another task on an already overflowing list. But I want to challenge you to reframe it: regular strategic reflection is a crucial component of your entrepreneurial well-being. Think about it. What’s one of the biggest causes of stress & burnout? Feeling overwhelmed, directionless, & like you’re constantly spinning your wheels without making real progress. Strategic thinking directly combats this. It brings clarity , reducing the mental fog of uncertainty. It ensures your efforts are aligned & impactful , meaning less wasted energy & more satisfaction. It helps you anticipate challenges , giving you a sense of control rather than constant reactivity. It reconnects you with your "why," re-energising your passion & purpose. When you’re clear on your direction & confident that your actions are leading you there, overwhelm decreases, & your sense of calm & purpose increases. I know for myself, when I neglect this strategic time, I start to feel frayed & reactive. But when I honour it, even if it's just for a short while, I feel more grounded, more in control, & ironically, like I have more time because my efforts are so much more focused. It’s a powerful way to ensure your business energises rather than drains you, keeping burnout at bay. Honestly, it really does make all the difference! From Operator to Visionary: Your Business Needs You at the Helm Ultimately, making time for strategic thinking is about evolving your role from being enmeshed in the daily operations to truly embodying the visionary leader your business needs to reach its full potential. The day-to-day tasks are essential, of course. But if you, as the CEO, are constantly bogged down in them, who is steering the ship? Who is looking at the horizon, charting the course, & dreaming up the next big innovation? Strategic thinking is vital & the key enabler for this transition. It’s the space where you cultivate your vision, make bold decisions, & set the direction for sustainable growth & impact. It’s where you move from simply running your business to truly leading it. This shift doesn’t happen overnight. It’s a journey of mindset shifts, boundary setting, system building, & sometimes, getting the right support to help you see the wood for the trees. Many of the incredible women I work with, particularly those established leaders looking to scale sustainably, find that this is one of the biggest & most impactful transitions they make. Remember, what got you here won't get you there . So, my lovely fellow Femmeprenista, I want to leave you with this: your strategic thinking time is not a "nice-to-have." It’s the engine room of your vision. It’s the compass for your journey. It’s the wellspring of your well-being. & it’s the mark of a truly empowered CEO. What’s one small step you can take this week to make time for strategic thinking? Perhaps it’s blocking out 30 minutes in your calendar, identifying one task to delegate, or simply giving yourself permission to pause & ask, "Where am I truly heading?" Honestly, what's stopping you? You’ve got this. Your vision is worth it. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!