Unlock Time: AI for Female Entrepreneurs Juggling It All
- (Admin) The Thrivology Company
- May 5, 2024
- 5 min read
AI: My Secret Weapon for Juggling PhD, Coaching, Four Kids, and Two Min Pins (and How It Can Be Yours Too!)

Hey lovely ladies,
Let’s be honest – being a Black female entrepreneur, a mum, and trying to fit in a PhD (plus two energetic Min Pins who think they’re the real CEOs of the house!) can sometimes feel like trying to conduct a symphony while simultaneously refereeing a wrestling match. Anyone relate? 🙋🏾♀️
I mean, you’re trying to map out your next big marketing campaign while your toddler uses your laptop as a canvas for their latest abstract art piece (apparently, peanut butter is the new charcoal!). You’re finally getting into flow with some serious research when the school-aged daughter bursts in demanding an emergency glitter rescue mission for their fairy wings. And don’t even get me started on the puppy who thinks every conference call is a personal invitation to showcase her operatic barking skills. It’s beautiful chaos, right? We've all been there. But what if there was a way to reclaim some control amidst the whirlwind, a way to work smarter, not just harder?
Enter Generative AI: Not Just Tech, But a Strategic Partner
See, I’m not just a business coach & a PhD researcher focusing on Black female entrepreneurship; I’m also a fellow traveller navigating this beautiful, messy world of modern motherhood & business building. And I’ve discovered a secret weapon that has become my absolute lifeline: Generative AI.
I know, I know – the phrase “AI” might conjure images of complex algorithms & scary robots taking over the world (thanks, Hollywood!). But trust me, this isn't science fiction; this is practical magic for busy entrepreneurs.
Generative AI is simply a smart tool that can help you automate tasks, create content, generate ideas, streamline your systems, & basically free up your precious time & brain space. Imagine having a tireless assistant who never sleeps, never complains about kids' TV reruns, and can handle all the tedious tasks you’d rather ditch – from scheduling social media posts to brainstorming blog topics to even drafting emails. Sounds like a dream, right?
Reclaiming Time & Sanity: My AI-Powered Toolkit
For me, integrating AI has been a game-changer. It’s allowed me to:
Carve out more focused time for my PhD research (goodbye all-nighters fuelled by copious amounts of coffee!).
Create more engaging content for Femmeprenista (because who has time to write a blog post when the dogs are staging a coup in the kitchen?). For instance, I can now use AI to generate different headline options for my blog posts, saving me precious time and brainpower. Or I can ask it to rewrite a paragraph in a more engaging tone, which is a lifesaver when I'm juggling multiple deadlines. Even with AI, writing truly personal, heartfelt emails to my Ascend clients still requires my full presence – that’s something technology can't replicate yet.
Streamline my coaching business (imagine automated scheduling, client onboarding, & follow-up systems – pure bliss!). Think automated welcome sequences for new clients, personalized follow-up emails after coaching sessions, and even AI-powered chatbots to handle frequently asked questions. It frees up so much time to focus on what truly matters: serving my clients.
Actually be present for my kids (because even though the puppy might think she’s the fifth child, my human ones still come first!).
I remember when I first started using AI, I was completely overwhelmed. It felt like learning a new language! I spent hours wrestling with different platforms and trying to figure out the best way to integrate them into my workflow. There were definitely moments where I felt like giving up, like maybe this whole AI thing was just another tech fad I didn't have the bandwidth for. But then I remembered my own advice: hard work beats intelligence when it's smart work, and the entrepreneurial path, while not linear, is navigable with Resilience: Thriving in Entrepreneurship's Beautiful Chaos. I broke it down into small steps, found a supportive community (shout out to Femme:Connect!), and now AI is my strategic partner, not a source of stress.
From Overwhelm to Empowerment: Shifting the Narrative
The truth is, many of us (especially as Millennial mums) are juggling more than ever before. We're facing unique pressures:
Stagnant wages
Rising living costs
The challenges of homeownership
Limited family support
The constant mental load.
According to a recent study by Pew Research Center, Millennial mothers are significantly more likely than previous generations to report feeling stressed about balancing work & family responsibilities. It's easy to feel overwhelmed, like we're constantly reacting, constantly catching up. This generation often faces the challenge of their own parents still working & thus being less available for traditional childcare roles, further adding to the load. But what if the real power lies not in blaming the system, but in figuring out how you can navigate it? What if technology, specifically AI, could be your ally in reclaiming time, energy, & ultimately, your sanity?
Beyond the Tech: The Mindset Shift
Embracing AI isn’t just about adopting a new tool; it’s about a fundamental mindset shift. It's about recognizing that you deserve to work smarter, not just harder. It’s about taking ownership of your time & energy & stepping into your power as a CEO, even if your "office" is the kitchen table & your "team" includes a couple of furry chaos agents. This resonates deeply with building Momentum and efficient systems. By embracing this mindset & putting yourself first by finding smart strategies to gain time back (like using AI) you are prioritizing your wellbeing. Generative AI can help create efficient systems for everything from marketing to client onboarding to content creation – freeing up your time & mental energy to focus on the things that truly matter, both in your business & your personal life. For example, using AI to automate social media scheduling allows me to batch create content & then focus on engaging with my community, rather than constantly reacting. Or I can use AI to generate ideas for marketing campaigns based on current trends, freeing up my mental space for more strategic planning. This strategic integration of AI helps amplify results across all areas of your business.
Ready to Work Smarter, Not Harder?
If you're a Foundation Builder (Amy-Type) just starting out, or a Scaling Leader (Amy-Type) looking to optimize, AI can be your game-changer. I know that taking the first step with any new technology can feel daunting. But trust me, the rewards are well worth the effort. Start small, experiment, & find what works for you. For example, start by using Chat-GPT to generate five different Instagram caption options for your next post. Or explore different AI-powered scheduling tools to streamline your social media presence.
If you're feeling overwhelmed & crave connection with other amazing female entrepreneurs who get the juggle, I invite you to join our free global community, Femme:Connect. It's a space for support, shared learning, & celebrating wins (no matter how small!). We'd love to hear your stories & share tips on navigating this crazy entrepreneurial ride.
Carlene Nisbett
Founder & CEO, Femmeprenista (Coach, Mentor, Speaker)
Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift
P.S. This workbook is just the beginning!
If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello?
We'd love to welcome you!
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