Femmeprenista wasn't created in a boardroom or as a business school project—it emerged from Carlene's lived experience of a broken system that forces impossible choices on mothers.

 

The catalyst came when Carlene faced the stark reality many UK mothers encounter: the extortionate cost of childcare consumed nearly her entire salary, leaving little to cover basic expenses. The financial mathematics were distressing enough, but the emotional equation was even more painful—paying most of her income to spend less time with her child, missing school plays, sports days, and those irreplaceable everyday moments that shape childhood.

 

"Why must this be the way things are?" became her persistent question. The system seemed designed to trap women in an impossible cycle—working primarily to pay for childcare, sacrificing precious family time, yet still struggling financially. There had to be a better path.

 

Rather than accepting this reality, Carlene began exploring alternatives, leveraging her MBA education and corporate experience to develop strategies that could help women break free from these constraints. What started as a personal quest for balance and financial independence gradually evolved into a framework for other women facing similar challenges.

 

This ongoing journey led Carlene to pursue her PhD in female entrepreneurship—a formal extension of her commitment to understanding and addressing the unique barriers women face when building businesses. Her research continues to inform Femmeprenista's approach, ensuring our methodologies are grounded in real women's experiences rather than traditional business models that ignore the complexities of women's lives.

 

Today, our growing community of clients demonstrates what's possible when women receive support designed specifically for their circumstances. Each success story reinforces our founding belief: with the right guidance, systems, and support, women can build thriving businesses that provide both financial freedom and the flexibility to be present for life's most precious moments.

 

Femmeprenista remains an evolving answer to Carlene's original question. We're still asking "why," still challenging systemic barriers, and still dedicated to helping women create their own path beyond the limitations society has placed on working mothers.