
ABOUT
Building Businesses, Inspiring Lives
Femmeprenista was born from a belief that ambitious women, especially mothers, shouldn't have to choose between impactful entrepreneurship & a fulfilling life. Discover our story & our mission to empower you to thrive.
OUR MISSION
Empowering Women to Build Businesses That Serve Their Lives
At Femmeprenista, our mission is clear: We empower ambitious female entrepreneurs across the UK to build profitable, scalable online businesses without sacrificing their family, well-being, or personal values. We believe success isn't just about revenue; it's about creating financial independence, time flexibility, & profound fulfilment on your own terms. We provide the strategic guidance, mindset mastery, practical tools (including leveraging smart tech like AI efficiently), & unwavering support needed to turn your vision into a thriving reality that enhances, not consumes, your life.





OUR VISION
Build. Balance. Thrive.
A Future Where Female Entrepreneurship Means Freedom, Not Compromise
We envision a world where women confidently lead successful businesses that integrate seamlessly with their lives. Where 'balance' isn't a myth, but a strategic achievement. Where female-led enterprises flourish because they honour women's unique strengths & circumstances. Through our work, we are cultivating a generation of empowered Femmeprenistas who not only achieve remarkable business growth but also inspire their communities by demonstrating that ambition & presence can coexist beautifully.
WHY WE EXIST
A Story Born from a Broken System
Femmeprenista wasn't conceived in a sterile boardroom; it was ignited by lived experience & a deep frustration with a system often stacked against ambitious mothers.
The catalyst was personal. As a new mother returning to the corporate world after my MBA, I faced the stark, almost absurd reality confronting so many UK women: the cost of childcare would consume nearly my entire salary. The equation was heartbreaking – pay most of my earnings not to be with my child, miss out on precious milestones, & still face financial strain.
"Why," I constantly asked, "must this be the only way?" The traditional path seemed designed to force an impossible choice: sacrifice career ambition or sacrifice family presence. I refused to accept it.
Leveraging my business education (MBA) & corporate strategy experience (including time at Apple), I began forging my own path, seeking ways to build financial independence with flexibility. This personal quest evolved into developing frameworks to help other women break free from similar constraints.
My ongoing PhD research into female entrepreneurship is a direct extension of this mission – digging deep into the unique barriers & success factors for women building businesses today. This ensures Femmeprenista's methodologies are grounded in real, lived experiences & cutting-edge insights, not outdated models that ignore the multifaceted lives women lead.
Every client success story today fuels our founding belief: With the right blend of tailored strategy, smart systems, mindset support, & authentic community, women can build exceptionally successful businesses that grant them both financial freedom & the flexibility to live life fully. Femmeprenista exists to provide that blend.

ABOUT OUR FOUNDER
I'm Here To Help
A certified coach with over 13 years of experience spanning retail, corporate, startups, & my own entrepreneurial ventures.
Hi
I'm Carlene


I'm Carlene – MBA, PhD Researcher, DISC Certified Coach, strategist, tech enthusiast, Founder & CEO of Femmeprenista, wife, & perpetually juggling mum of four!
My journey – from launching an award-winning fashion venture while a new mother, to navigating global marketing strategies at Apple, to diving deep into academic research – has given me a unique perspective. I combine rigorous business acumen with a profound understanding of the mindset shifts, systemic challenges, & practical realities faced by female entrepreneurs, particularly mothers.


My coaching methodology isn't about dispensing generic advice. It's a partnership. We blend strategic planning with deep mindset development & practical systems implementation (including teaching you how to leverage tools like AI efficiently). We focus on building sustainable success by designing businesses that work with your life, leveraging your unique strengths (identified through tools like DISC & CliftonStrengths), & honouring your core values. I'm here not just to guide your business growth, but to champion your whole success.
MY JOURNEY
How Femmeprenista Was Born
OUR VALUES
What We Stand For





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Empowerment: Equipping you with the knowledge, skills, & confidence to lead.
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Authenticity: Building businesses aligned with your true values & voice.
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Holistic Success: Recognising that business, life, & well-being are interconnected.
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Strategic Action: Focusing on impactful, practical steps that drive real results.
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Sustainable Systems: Creating efficiency & leverage to prevent burnout and reclaim time.
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Community: Fostering genuine connection, collaboration, & mutual support.
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Balance & Integration: Championing models where ambition & life priorities coexist.
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Growth Mindset: Celebrating the journey, learning from challenges, always evolving.
OUR EXPERTISE
Credentials That Drive Transformation









Ready to Transform Your Future?
Embrace each moment—make life work for you, not against you!
Femmeprenista is specifically designed for you – the coach, consultant, creative, service provider, the visionary mother – who is ready to move beyond the limitations & build a profitable online business that truly reflects your potential & supports the life you desire. Whether you're nurturing an initial spark, seeking growth momentum, or ready to scale your established enterprise, our ecosystem offers tailored support.