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From Passion to Profit: How to Forge a Fulfilling Business Path (Even with Four Kids in Tow!) Okay, lovely, let’s have a real chat. You, me, a cuppa (or something stronger, no judgement here – it’s definitely wine o’clock somewhere!). So many of us ambitious mother-entrepreneurs dive headfirst into building our businesses fuelled by a brilliant idea, a desire for freedom, or frankly, the need to create an income that works around our families. But somewhere along the way, amidst the school runs, the nappy changes (oh, the glamour!), the client calls, & the never-ending to-do list, do you ever find yourself wondering… “Is this really IT?” Maybe the passion feels a bit… diluted. Or you’re making money, but there’s a niggle, a feeling that something deeper is missing. You’re not alone. So many incredible women I speak to, particularly those of us juggling the beautiful chaos of motherhood, struggle to connect their business to a core purpose that truly lights them up beyond the balance sheet. They often lack a concrete tool to help them find that clarity, that deep, soul-satisfying alignment. While we've previously discussed the vital role of purpose in your entrepreneurial journey ( Femmeprenista Female Entrepreneur Support: Find Your Purpose ), today we're exploring a specific, wonderfully practical framework to help you uncover it, & it’s called IKIGAI. And as a CEO & mum of four myself – yes, currently navigating the delightful whirlwind of a new baby, a toddler, a school-aged child, and and a teenager, all while pursuing my PhD – I can tell you, finding that strategic sweet spot where your passion meets profit, guided by purpose, isn’t just a nice-to-have. It’s the secret sauce to building a business that not only thrives financially but also deeply fulfils you and, crucially, doesn’t burn you to a crisp. Honestly, I think of the importance of purpose as finding the heart of your business so you can love what you do & live life on your terms. As a bonus, I can tell you that finding that perfect fit helps you avoid Preventing Entrepreneurial Burnout Women: Real Talk & Strategies , & that's what we're all about here, finding Work-Life Integration for Mums: Ditch the Myth & Flourish! What on Earth is IKIGAI (and Why Should a Busy Mum-Boss Actually Care)? Now, I know what you might be thinking. “IKIGAI? Carlene, honestly, another philosophical concept? I’m trying to find time to shower with both eyes open, let alone contemplate the meaning of life!” And I hear you! Believe me, with my house often sounding like a recording studio for a kids' TV show (the current chart-topper seems to be a particularly enthusiastic rendition of something involving animated puppies), I get that time is precious. But here’s the thing: IKIGAI (pronounced ‘ee-kee-guy’) isn’t just some lofty, abstract idea. It’s a Japanese concept that translates roughly to “a reason for being” or “a reason to jump out of bed in the morning.” Think of it as a practical, actionable compass. It’s found at the intersection of four crucial elements: What You LOVE: The things that make your heart sing, that you could do for hours without noticing time pass. What The World NEEDS: The problems you can solve, the value you can offer that others are seeking. What You Can Be PAID FOR: The skills & offerings that have market value & can generate income. What You Are GOOD AT: Your natural talents, skills & strengths. When you find that sweet spot where all four overlap, that’s your IKIGAI. And for us mother-entrepreneurs, it’s gold. It’s about moving beyond just “what can I sell?” to “what can I offer that aligns my passion, my skills, a genuine market need, & my financial goals?” It’s about strategically designing a business that feels deeply you . I remember when I was doing my MBA at Cranfield. It was an incredible experience, a real “mini explosion in my head” moment with all the new information. I was juggling a young baby at the time (the one now terrorizing the house as a six-year-old!) & trying to figure out how to apply all these high-level business concepts to my life. Even with all that strategic knowledge, I realised that simply climbing another rung on the corporate ladder, even for more money, wouldn’t bring me the quality of life or direct impact I craved. It was uncovering my own “why,” my own intersection of passion & purpose, that guided me to build Femmeprenista. And even after understanding the theory, I remember trying to launch a high-end fashion line, driven by my love for design (a lingering passion from my fashion degree!), only to discover the market wasn’t there, and I felt completely depleted by the effort... It taught me the hard way that passion alone isn’t enough; you have to find that sweet spot where it aligns with a real need & commercial viability. IKIGAI is a fantastic tool to help you do just that, providing a framework for that essential clarity. IKIGAI Isn't Just Soul-Searching, It's Smart Business Strategy This is where IKIGAI moves from being a lovely personal development tool to a powerhouse for your business. Discovering your IKIGAI is, frankly, a strategic imperative. It directly informs: Your Unique Value Proposition (UVP): What makes you different? Your IKIGAI helps you pinpoint this because it’s born from your unique blend of loves, skills, & what the world genuinely needs from you . This clarity helps you articulate exactly why someone should choose you. Your Ideal Client: When you’re clear on what you love & what problems you’re best equipped to solve, you naturally attract clients who resonate with that specific energy & value. No more trying to be all things to all people! Your Service Offerings: Your IKIGAI guides you to create services & products that you’re not only good at delivering but also genuinely passionate about. This means you show up with more energy & enthusiasm, & your clients feel it. Your Authentic Marketing Message: When your business is aligned with your IKIGAI, your marketing stops feeling like a chore & starts feeling like a natural extension of who you are. Your passion shines through, making your messaging far more compelling & magnetic. This is where you really develop that Authentic Branding for Femmeprenistas: Build Your Brand's Soul that connects deeply with your ideal clients. Think about it – when you’re operating from a place of genuine passion (what you love), addressing a real need (what the world needs), leveraging your innate talents (what you’re good at), & ensuring it’s commercially viable (what you can be paid for), you’re building on an incredibly solid foundation. Understanding your purpose (IKIGAI) is key to the Fuel Pillar of the Business Flourish Framework: Female Entrepreneurs' Blueprint for Success . It’s about crafting a business that truly flourishes because it’s built with intention & deep alignment. The Unshakeable Ally: Your Resilient, Positive Mindset Now, uncovering your IKIGAI is a wonderful, illuminating process. But let’s be real: acting on those insights, especially when you’re juggling the demands of Motherhood and Entrepreneurship Journey: My Unfiltered Story & entrepreneurship, requires serious inner strength. And that’s where a resilient, positive mindset becomes your most crucial ally. One of my core beliefs, something I champion fiercely here at Femmeprenista, is the power of Personal Responsibility & Ownership. Yes, there are systemic challenges. Yes, life throws curveballs (I mean, trying to pitch a new client while your toddler has just redecorated the cat with Sudocrem is a special kind of curveball!). But ultimately, you are the CEO of your life & your business. Taking personal responsibility for uncovering and, crucially, acting upon your IKIGAI is what makes the difference. A positive, resilient mindset helps you: Navigate Self-Doubt: Those pesky “who am I to do this?” thoughts? A strong mindset helps you acknowledge them & push through, anchored by your purpose. Overcome Challenges: Business is a rollercoaster, not a merry-go-round. Resilience helps you bounce back from setbacks, learn the lessons, & keep moving forward. My own PhD journey, undertaken with my youngest two as babies, is certainly slower & has more detours than if I were doing it child-free. But I own that. I take responsibility for my pace & my progress. Stay Focused Amidst the Chaos: When you’re clear on your “why” & believe in your path, it’s easier to filter out distractions & stay focused on what truly matters for your business growth & personal fulfilment. Developing this resilient mindset is a cornerstone of entrepreneurial success ( Relevant Content Pillar Page (e.g., Mindset & Empowerment) ). It’s about sharpening your inner game, cultivating that unshakeable belief in yourself & your vision, even when the path feels more like a muddy obstacle course than a yellow brick road. You know, a strong mind needs time to rest, reflect & recharge, & that's why making time to relax is so important. And so you keep moving! From "Hustle Harder" to "Align Smarter": The IKIGAI-Mindset Power Duo So many mother-entrepreneurs I meet are trapped in the “hustle culture” narrative. They believe that to succeed, they have to work all the hours, sacrifice their well-being, & constantly be “on.” And honestly? It’s a recipe for burnout & resentment. The beautiful thing about integrating IKIGAI with a positive mindset is that it allows you to move beyond this. It’s not about hustling harder; it’s about aligning smarter. When your business is deeply connected to your core purpose, it stops feeling like a drain & starts feeling like a source of energy. You’re not just chasing income; you’re building something meaningful, something that contributes, something that genuinely excites you. This intrinsic motivation is incredibly powerful & sustainable. This allows you to: Create a Business That Fuels You: Imagine work that doesn’t leave you feeling depleted, but actually energised & inspired. That’s the power of alignment. It becomes about prioritising your well-being because your business supports it, rather than detracting from it. Make More Impactful Decisions: With clarity on your IKIGAI, your decision-making becomes more streamlined. You know what opportunities to say “yes” to and, just as importantly, what to decline because it doesn’t align with your core path. Build True Work-Life Integration: Instead of seeing work & life as warring factions, you can start to weave them together more harmoniously. Your business becomes an authentic expression of who you are & what you value, making that “juggle” feel a little less like a battle. I remember the constraints of corporate life, feeling like a replaceable cog with limited flexibility for family. Entrepreneurship, built on purpose, offers the autonomy to design a life where I can be present for my children’s “little pottery cups from school” moments, even amidst the beautiful chaos. Seriously, those moments are priceless & I love being there for them! Your IKIGAI in Action: A Few Practical Starting Points Feeling inspired to explore your own IKIGAI? Fantastic! Here are a few simple ways to begin, even if you only have 15-minute pockets of time (perhaps while the baby naps or during that surprisingly quiet car journey after school drop-off!): Grab a Journal (or the Notes App on Your Phone!): What I Love: List activities, topics, or tasks that genuinely make you lose track of time. What did you love doing as a child? What are you curious about now? No judgement, just jot it all down. (e.g., Painting, hiking, reading historical fiction) (e.g., Painting, hiking, reading historical fiction) What The World Needs: What problems do you see around you? What conversations are happening that resonate with you? What do people frequently ask you for help with? (e.g., Better time management for busy parents, sustainable fashion options, clearer communication in teams) (e.g., Better time management for busy parents, sustainable fashion options, clearer communication in teams) What I Can Be Paid For: What skills do you have that people currently pay for, or could pay for? What services or products could you offer? (e.g., Social media management, website design, coaching services, handcrafted jewelry) (e.g., Social media management, website design, coaching services, handcrafted jewelry) What I Am Good At: What are your natural talents? What do people compliment you on? What tasks feel easy or intuitive to you? (e.g., Writing compelling copy, organizing complex projects, connecting with people on a deep level) (e.g., Writing compelling copy, organizing complex projects, connecting with people on a deep level) Chat to Trusted Friends or Mentors: Sometimes, others see our strengths & passions more clearly than we do. Ask a few trusted people what they think you’re brilliant at or what problems they see you being uniquely equipped to solve. Look for Overlaps: Once you have your lists, start looking for the intersections. Where do your passions meet a genuine need? Where do your skills align with what people will pay for? That sweet spot is where your IKIGAI starts to emerge. For instance, if you love writing (passion) & see many businesses struggling with their website copy (need), your IKIGAI might be offering copywriting services. Remember, this isn't a one-time exercise. It's an ongoing exploration. As you grow & evolve, so too might your understanding of your IKIGAI. The key is to start, to get curious, & to take that first step towards building a business that is not only profitable but profoundly purposeful & deeply fulfilling. Finding your IKIGAI & pairing it with a resilient, positive mindset is like handing yourself the keys to a business that truly fits you – your values, your life as a mother, & your biggest ambitions. It’s about creating success without sacrifice, & impact without burnout. And that, lovely, is a journey worth embarking on. If you're a feeling that spark of excitement & looking for direct support in clarifying your business idea, finding that all-important purpose & laying these vital foundations using powerful frameworks like IKIGAI, then our 1:1 Coaching program is designed specifically to help you do just that. We’d love to guide you. Carlene Nisbett Founder & CEO, Femmeprenista Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This is just the beginning! - If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

AI: Your Strategic Partner for Market Domination (Not Just Another Task-Doer) Hey there, Visionary Leaders! It’s Carlene here, and let’s talk about something that might seem a bit… techy techy at first glance: Artificial Intelligence. I know, I know. It can feel like the latest buzzword swirling around the business world. You might even feel like my six-year-old is probably creating her own unique form of AI in the kitchen right now with a mix of flour, water, and whatever else she can get her hands on (and honestly, sometimes her creations are more intelligent than some of the marketing emails I get – ha!). But trust me, sticking with me on this one is worth it. This isn’t just another techy buzzword to add to your already overflowing plate. AI, when wielded strategically, can be your secret weapon for not just surviving, but thriving thriving in the ever-evolving landscape of business. I don’t want you to see it as another task; I want you to see it as a game-changer. Beyond Automation: AI as Your Strategic Confidante We're way past the point of using AI just to schedule social media posts or send automated email sequences (though those are helpful too, let's be honest). I'm talking about leveraging AI as a true strategic partner. I'm talking about AI that helps you anticipate market shifts, personalize your client experiences so deeply they feel seen & understood, & make game-changing decisions that leave your competitors wondering what planet you’re on (and how they can get there). Remember that "taster day explosion" I had at Cranfield when I first grasped the potential of strategic thinking? That feeling was incredible, like a whole new world opening up. Well, AI gives you that strategic edge, but amplified by the speed and data-driven insights only technology can provide. It allows you to anticipate challenges & opportunities, just like that "aha" moment I had at Cranfield, which ultimately led me away from the corporate hamster wheel and toward building Femmeprenista. It was a real sliding doors moment, because before that, I was drowning in the thought of returning to the stuffy corporate world after maternity leave. That feeling of dread, like being trapped in a lift with no escape, fuelled my search for a better way. Predictive Market Analysis: Foresight, Not Hindsight Imagine having a crystal ball (a tech-powered one, of course!) that gives you a glimpse into future market trends. AI can get you pretty darn close. By analyzing vast amounts of data, AI algorithms can identify patterns & predict upcoming shifts in your industry, helping you make proactive decisions that keep you ahead of the curve. For example, a 2023 McKinsey report highlighted how AI-powered tools are predicting shifts in consumer preferences towards sustainable products with remarkable accuracy, allowing businesses to adapt their offerings proactively. relevant McKinsey report or similar research . I remember how I felt at Electrolux, constantly reacting to things. It felt like all I did was put out fires instead of strategically building. This is the opposite of that. This is about having the foresight to anticipate those fires before they even start, or better yet, redirecting the resources entirely to a more fertile, less flammable field. What I learned in that role, amidst the microaggressions and stuffy environment, was the critical importance of a clear marketing strategy. It’s why, at Femmeprenista, we equip our clients with AI-driven business strategies & comprehensive marketing plans. Personalized Client Experiences: Deep Connection, Not Generic Blasts We all know the power of personalization. But tailoring experiences for hundreds, or even thousands, of clients manually? Forget it! That’s where AI shines. It can analyze individual client behavior, preferences, & interactions to create highly customized experiences that build loyalty & foster deeper connections. Imagine each client receiving content tailored to their exact stage of business. Think about welcome sequences that address their specific pain points. Visualize follow-up emails that anticipate their next question. It's like having a personal shopper or concierge for every single one of your clients, anticipating their needs before they even articulate them. Remember that incredible team member I mentored at Apple, the one who was struggling so much initially? I took the time to get to know them, understood their unique learning style, and then empowered them with the autonomy they needed to thrive. AI can help you replicate that human touch at scale, creating personalized experiences without replicating the hours you'd spend doing it manually. Getting to know my team on a personal level, seeing them as individuals, not just cogs – that's where true leadership lies, and it’s what sets Femmeprenista apart. Strategic Decision-Making: Clarity, Not Guesswork Ever feel like you’re making major business decisions based on a mix of gut feeling, industry whispers, and a prayer? I've been there! I vividly recall those early days with Nisbett & George, fuelled by that "now or never" feeling after the E-Factor competition, juggling motherhood & a new business, and making decisions on a wing and a prayer. It was a lot like trying to build a house of cards in a wind tunnel – exciting, but precarious. But what if you could supplement that intuition (which is invaluable, by the way, never discount your gut!) with hard data and predictive insights? AI can analyze historical data, market trends, & your own business performance to provide you with the information you need to make smart, informed decisions. AI strategy for female entrepreneurs is all about leveraging this power. Imagine forecasting sales with greater accuracy. Think about optimizing your pricing based on real-time market data. Visualize identifying your most profitable client segments effortlessly. It's like having a board of advisors available 24/7, crunching the numbers & offering objective perspectives, so you can make those big calls with confidence and clarity. This is what it means to be an AI-powered female entrepreneur. From Tool to Strategic Asset: Amplifying Your Visionary Impact This is where the real magic happens. AI isn’t just another tool; it’s a strategic asset that can fundamentally transform your business & amplify your impact as a Visionary Leader. Think of it as a powerful extension of your own strategic thinking, a partner that helps you turn your big, audacious vision into a tangible reality. It’s about working smarter, not harder, leveraging the power of AI to free up your time & energy so you can focus on what you do best – leading, innovating, & creating a lasting legacy. Objections? I Get It. Now, I know what some of you might be thinking: "Carlene, this all sounds great, but AI is expensive! I’m already juggling a million things. I’m not a tech expert!" Believe me, I get it. Those early days post-MBA, juggling a newborn and trying to build Thrivology, felt like I was constantly running on fumes. I remember trying to integrate a simple chatbot onto my website and it felt like I was building a rocket ship. I wasted precious hours trying to figure out the tech, felt completely overwhelmed, and even shed a few tears of frustration (yes, even CEOs cry sometimes!). I finally found a solution through a combination of online tutorials, reaching out to a tech-savvy friend in my Femme:Connect community, and a healthy dose of self-compassion. Those early days felt like I was constantly cleaning castor oil off the carpet while trying to write a business plan. It took a lot of deep breaths, late-night "research" (aka Googling frantically), and a healthy dose of self-compassion to finally get it working. I've felt that overwhelm. Remember those "dogs in a crate" days? That kind of stress can make any new idea, no matter how brilliant, feel impossible. But what if I told you that integrating AI strategically doesn’t have to be complicated or break the bank? There are accessible tools & resources available to help you get started, step by step. And the long-term benefits—the time saved, the increased revenue, the peace of mind from having a strategic edge—far outweigh the initial investment. You are not alone in this journey! Ready to Step Into AI-Powered Leadership? This is your invitation. Not to become a tech wizard or spend hours coding, but to explore the possibilities AI offers. Here's a simple 3-step checklist to get you started: Identify One Repetitive Task: What's one task you do regularly that feels like it could be automated? Think email marketing, social media scheduling, or even customer service responses. For instance, if you're spending hours each week scheduling social media posts, that's a prime candidate for automation. Research 3 AI Tools: Look for tools specifically designed for that task. Read reviews, compare pricing, and see what fits your budget and tech comfort level. If social media scheduling is your chosen task, explore tools like Lately, Buffer, or Hootsuite, all of which offer AI-powered features. Many offer free trials or affordable starter plans perfect for female entrepreneurs. Test & Evaluate: Start with a free trial or the most basic paid version. Don't be afraid to experiment. If it doesn't work, try another tool. This is a journey, not a race. What works for one person might not be the perfect fit for another. It’s all about finding what integrates seamlessly with your business and your style. Think of it like trying to find the right shoe – sometimes you have to try on a few pairs to find the perfect fit. Ready to take your business to the next level with AI & personalized, strategic support? Book a free discovery call with us today to explore how Femmeprenista can help you integrate AI seamlessly & amplify your impact: Book a free discovery call Carlene Nisbett Founder & CEO, Femmeprenista Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Business Coach for Femmeprenistas: Find Clarity & Confidence Your Brilliant Idea Deserves More Than Hope: Why a Business Coach is the First Smart Move for Ambitious Femmeprenistas (Especially Mums) Alright lovely, let’s have a real heart-to-heart, just us. You’ve got it, don’t you? That incredible, fizzing, can’t-stop-thinking-about-it business idea. It’s probably woken you up at 3 AM, made you scribble notes on the back of a shopping receipt, or had you daydreaming during the school run. Honestly, as a fellow femmeprenista, & a mum of four who’s also also navigating a PhD, I know know that spark. It’s exhilarating! But then… reality hits. The “how.” The overwhelm. The sheer mountain of “what nexts?” And if you’re anything like many of the brilliant women I meet, especially those of us juggling the beautiful chaos of motherhood, your first strategy might be… hope. You hope it’ll work out. You hope people will find you. You hope you’re doing the right things. Hope is a wonderful thing, truly. But as a business strategy? It’s a bit like hoping your toddler will tidy their own toys without being asked – lovely in theory, rarely effective in practice! All those late-night brainstorms & scribbled notes deserve a real plan & proven guidance, & that's where a business coach comes in. What if I told you there’s a smarter first move? Something that takes that brilliant spark & gives it the expert guidance & structured pathway it truly deserves to become a viable, thriving business? I’m talking about engaging a business coach, right from the very beginning. Not as a luxury, but as your first, most crucial strategic step. I truly believe, especially for ambitious women like us who are often spinning so many plates, that this isn't just helpful; it's foundational. And I'll be honest, I wasn't always so sure. I remember when I first started out, I hesitated to invest in a coach, because I felt like admitting I needed help meant I was somehow failing. Before I hired a coach, I spent ages trying to DIY my marketing, creating social media posts that got zero engagement – a total time suck. Taking that leap & getting expert help was a game-changer. Perhaps you're already exploring how to find your purpose as a female entrepreneur – this is a key part of that journey . From "Awesome Idea" to Crystal-Clear Vision: Finding Clarity in the Chaos Let’s be honest, as a busy mum & entrepreneur, your time & mental energy are beyond precious. Some days, just finding a matching pair of socks feels like a win, let alone carving out focused time for a new business venture amidst, well, life! I remember trying to get my head around complex MBA concepts with a baby in tow (that's my now six-year-old), or now, piecing together PhD research between school drop-offs & a toddler who seems to believe my laptop is a new kind of drum. The mental load is real. This is precisely where a coach works their magic. They act as your dedicated thinking partner, helping you cut through the overwhelm & the noise. That "awesome idea" you have? A coach helps you refine it, dig deep into what truly lights you up about it, & transform it into a crystal-clear vision. More than that, they help you map out an actionable plan. Suddenly, it’s not just a vague dream; it’s a series of manageable steps, even amidst the "beautiful chaos" of family life. This is about leveraging expert guidance to sharpen your focus, ensuring that every precious moment you dedicate to your business is purposeful & impactful. Think of it like trying to bake a complex cake for the first time. You could could just guess the ingredients & hope for the best, or you could have a master baker by your side, guiding you step-by-step to a delicious result. Which one sounds less stressful & more likely to succeed? Beyond Cheers from the Sidelines: Gaining Real Validation & Rock-Solid Confidence Our friends & family? Bless them. They’re usually our biggest cheerleaders. "That's a fantastic idea, love!" they'll say. & while that support is wonderful, it’s often subjective. They love us us , so they’ll likely love our ideas. But a business coach offers something different: objective validation. They’re not there to just pat you on the back. They’re there to ask the tough questions, to help you rigorously test your idea against market realities, to define your target niche with precision, & to truly understand your ideal client. This process isn't about tearing your idea down; it's about building it up on solid foundations. & let's talk about confidence. Oh, that sneaky little gremlin called imposter syndrome! I know it well. That voice that whispers, "Who am I to do this?" or "Am I good enough?" It’s a common hurdle, especially when we're stepping into something new & bold. A coach helps you build that foundational, unshakeable confidence – not based on hype, but on genuine clarity about your value & the viability of your idea. They help you see your own brilliance & equip you to truly own it. This is the kind of confidence you need to not just launch, but to launch with conviction. If you're at this early stage, feeling that buzz of an idea but needing that expert sounding board to really hone it, programs like our are specifically designed to provide this critical validation & clarity before you pour significant time & resources into something. If you're a Foundation Builder – someone with an awesome idea ready to take flight – then learn more about how to validate your business idea with the Spark Program here . The Smartest Shortcut: Avoiding Pitfalls & Accelerating Your Impact One of the things I learned early on – sometimes the hard way with my first proper venture after university, Nisbett & George – is that enthusiasm alone doesn’t prevent costly mistakes or save you from heading down time-wasting rabbit holes. For instance, early on in my entrepreneurial journey, I wasted precious time and money on a complicated website design that ultimately didn’t serve my clients' needs. A coach could have steered me toward a simpler, more effective solution from the start. We all want to make an impact, to see our ideas flourish, but the path can be littered with potential missteps, especially when you're starting out. This is where a coach becomes your strategic shortcut. They’ve often walked the path before, or guided many others along it. They bring a wealth of experience & a strategic perspective that can help you sidestep common pitfalls. They’ll help you establish core systems from day one – not complicated tech behemoths, but simple, effective ways to manage your client intake, your schedule, & your basic marketing & sales efforts. This is about taking ownership & making smart, informed decisions right from the start, which is absolutely crucial when you're juggling multiple responsibilities. As Myron Golden says, "Poor people Major in minor things. Wealthy people Major in Major things." It’s about working smart, not just hard – a philosophy I live by! A good coach provides you with a roadmap, personalised strategies, & helps you put those foundational elements in place so you can attract your first clients more efficiently & effectively. They help you understand the bigger picture, ensuring all pieces of your business puzzle fit together cohesively. This framework includes the FOCUS, FLAIR, FLOW, & FUEL pillars, & the FUSION of smart AI integration to help you build not just a thriving business, but also a fulfilling life. It's worth noting that data suggests coached businesses are significantly more likely to succeed; some studies show an increased success rate of over 70% for coached businesses compared to those without guidance . That, lovely, is a statistic worth considering! Your First & Fiercest Champion: The Power of Dedicated Accountability Let’s be real: a brilliant idea, even with a clear plan, needs consistent, focused action to become a reality. & when you’re a solopreneur, especially a mum with a million & one other demands on your time, it can be incredibly tough to stay on track. The laundry piles up, a child gets sick, school emails demand attention… & suddenly, your business tasks get pushed to the bottom of the pile. A coach is your first & fiercest champion for action. They are your dedicated accountability partner. They’re the person who will gently (or sometimes firmly!) nudge you, challenge you to meet your commitments, & celebrate your progress. Knowing you have that regular check-in, that person invested in your success, can be an incredibly powerful motivator. It’s like having a personal trainer for your business – they keep you showing up even on days you don’t feel like it. For me, the drive to build Femmeprenista came from a deep desire for flexibility, fulfillment, & the ability to make a genuine impact on my own terms. You can read a bit more about my journey here . But that desire only translates into reality through consistent, focused effort. A coach helps ensure that your entrepreneurial spark – often fuelled by similar desires for a life of purpose & freedom – translates into tangible progress. Shifting the Mindset: Coaching as an Investment, Not an Expense Now, I hear you. One of the biggest hesitations I often encounter is, "But Carlene, I can't afford a coach yet yet . I need to make some money first." I completely understand that perspective. When you’re starting out, every penny counts. But I want to gently challenge you to reframe this. Engaging a business coach, especially at the idea stage, isn’t an expense; it's one of the most crucial foundational investments you can make. It's an investment in: Your Idea's Potential: Giving it the best possible chance to succeed. For instance, coaching might help you validate your product idea upfront, saving you from investing in something no one wants. Your Future Self as a CEO: Developing the skills, mindset, & strategic thinking you’ll need to lead & grow. Think of improved delegation and big-picture thinking. Your Time & Energy: Saving you from costly mistakes & accelerating your path to results. A coach can help you streamline systems, so you aren't wasting time with tech overwhelm. Your Ultimate Goal: Building a fulfilling, sustainable business that truly supports the life you want to live, a business that energises rather than drains you. A coach helps ensure that this business truly aligns with your your vision. Think about it – people invest in education, in property, in their health. Investing in the strategic development of your business idea, the very thing that could provide you with financial freedom & fulfillment, is just as vital, if not more so. It’s a proactive step in taking responsibility for your ambitions & saying, "My dream is worth this." That brilliant idea of yours? It deserves so much more than just hope. It deserves strategy, clarity, confidence, & consistent action. It deserves the dedicated support of someone who can help you navigate the path ahead. So, if you're a femmeprenista, especially a mum, with that awesome business idea bubbling away, & you're ready to move beyond just hoping it'll work, I wholeheartedly encourage you to consider a business coach as your very first smart move. Carlene Nisbett Founder & CEO, Femmeprenista Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

My Blueprint for New Coaches: The Essential, Sanity-Saving Tech Stack That Won’t Break the Bank (Especially for Ambitious Mums Like Us!) Hello lovelies, Carlene here! And if you’re a new coach, brimming with passion to change lives but feeling your stomach do a little flip (or a massive lurch!) when you think about ‘tech stuff’, then please know you are SO not alone. Honestly, I get it. As a fellow CEO, a mum of four juggling more spinning plates than a circus performer & someone who’s been in the entrepreneurial trenches for years, your budget is often tighter than your favourite pre-baby jeans, & your energy? Well, that’s precious gold dust, isn’t it? And overwhelm? Practically a given! I remember early on, convinced I needed all the things, I spent a small fortune on a CRM I never even logged into! I lost a whole afternoon trying to integrate it, only to realise it was way more complex than I needed at that stage. I missed my eldest daughter’s school play because of it – talk about mum guilt! Lesson learned – keep it simple, sister! The last thing you need is a complicated or eye-wateringly expensive tech stack. Honestly, the internet is awash with people pitching the 'next big thing' – those shiny new tools that promise to solve all your problems but often just add another layer of complexity and another dent in your bank account. I remember when I was first setting up my own coaching practice, long before Femmeprenista was even a twinkle in my eye. My second daughter was just a baby, & finding five minutes of quiet to even think about which email system to use felt like climbing Everest while reciting Shakespeare backwards. Every blog post I read listed ten different ‘must-have’ tools. I ended up signing up for so many free trials I couldn’t keep track, & frankly, it just added to the baby brain fog! Forget that noise. We're going to focus on the absolute essentials: the tools that will genuinely save you time, help you look like the professional you are from day one, & – crucially – get you paid. This is all about building foundational momentum & efficient systems right from the start, creating a smooth runway for your business. This approach is actually a cornerstone of how we help entrepreneurs thrive at Femmeprenista; it's about establishing strong, simple processes that support your growth without draining your resources, a vital component of our holistic Business Flourish Framework The Business Flourish Framework for sustainable success. I'm going to share my blueprint – the sanity-saving tech stack I recommend for new coaches, especially if you're an ambitious mum like us, trying to make every penny & every minute count. We’ll look at specific budget-friendly options, including some powerful free or low-cost tools, & I’ll explain why each piece is critical. This isn’t just about picking software; it’s about building a sustainable business that works for you. It’s about working smart, not just hard – & yes, that can even include leveraging some thoughtful AI integration to streamline tasks, even when you’re just starting out & keeping an eye on the purse strings. Remember, the technology you choose should always serve your larger vision & support your journey towards holistic success, a core part of how we empower female entrepreneurs at Femmeprenista Femmeprenista Female Entrepreneur Support: Find Your Purpose . Before we dive into the tools themselves, a little reality check. Honestly, if you're reading this & thinking, 'Tech stack? Carlene, I'm still trying to figure out exactly who I coach & what my signature offer even looks like!' – then pause right here. Getting that foundational clarity is paramount before you invest time & energy into setting up systems. If you're a new coach still working on validating your idea, defining your niche, or creating your signature offer before implementing these tools, our Spark Program Spark Program is designed to give you that foundational clarity & an actionable plan. Get that sorted, then come back here! Right, for those of you ready to lay your tech foundations, let’s get to it! This is tailored for those of you who are Aspiring Launchers looking to set up shop. Your Online Welcome Mat – Simple Visibility Why it’s essential (especially for mums): You need a simple way for potential clients to find you, learn what you do, & see your credibility. When you're juggling school runs, nursery pick-ups, & those precious nap-time work sprints, you don't have hours for complex website updates. Simple is absolutely key. What to look for: Easy to set up, professional-looking, low or no cost to start. Tool Ideas: A Basic Social Media Profile: Choose ONE platform where your ideal clients hang out (e.g., Instagram, LinkedIn, Facebook) & make your profile clear & professional. Canva (more on this wonder-tool later!) can help you create lovely profile pictures & banners. A Simple Landing Page/One-Page Website: This doesn’t need to be an all-singing, all-dancing website initially. Tools like Carrd, Linktree (using its more advanced features for info), or even a well-designed landing page through MailerLite or Mailchimp (often free to start) can give you a central place to direct people. Canva now even offers simple website creation! Carlene's Tip: I remember when I first started, the thought of building a full website felt like needing to learn another language while simultaneously trying to get a toddler to eat their greens – utterly overwhelming! Start small. A clear LinkedIn profile or a simple landing page saying who you help & how is often enough to get those first conversations started. Banishing Calendar Chaos – Easy Scheduling Why it’s essential: Honestly, playing email ping-pong to find a time for a discovery call is a massive time drain – & frankly, looks a bit unprofessional. As a busy mum, your time is precious; automate this part of your life! What to look for: Syncs with your existing calendar, allows clients to self-book, sends reminders (to reduce no-shows!), free or affordable. Tool Ideas: Calendly: The free plan is incredibly robust & is a firm favourite for a reason. Acuity Scheduling (now part of Squarespace Scheduling): Often has good entry-level options worth exploring. Google Calendar Appointment Scheduling: If you use Google Workspace, this is a built-in free option that’s surprisingly powerful. Carlene's Tip: Set clear availability in your scheduler that works around your life – school pick-ups, focused work blocks, maybe even that sacred hour when the baby finally goes down for a nap. Don’t feel you have to be available 24/7. Your scheduler is your friendly gatekeeper! Keeping Connected – Seamless Client Communication Why it’s essential: Clear, professional communication builds trust & makes for happy clients. You need a reliable way to share information, answer questions, & host your coaching calls without tech gremlins gate-crashing. What to look for: Reliability, ease of use for both you & your clients, affordability. Tool Ideas: Professional Email: Using a generic Hotmail or Gmail for business doesn't always cut the mustard long-term if you want to build a professional brand. Google Workspace or Microsoft 365 offer professional email (yourname@yourbusiness.com) affordably, plus cloud storage & video conferencing tools. Video Conferencing: Zoom has a good free plan for one-to-one calls (though group calls are time-limited, so bear that in mind if you plan group sessions). Google Meet is also excellent & often included with Google Workspace. Between-Session Support (Optional & with Boundaries!): Tools like Voxer (voice messaging) or even a dedicated WhatsApp (with clear usage guidelines communicated upfront!) can be great for quick check-ins. But please, please set boundaries on your availability, or you’ll find yourself replying to messages at 10 pm while trying to wrestle a child into pyjamas! Carlene's Story: Oh, the early days of trying to coordinate calls without a proper system! Honestly, I once double-booked myself spectacularly because I was manually juggling emails & my personal calendar. My eldest daughter, who was about primary school age then, actually pointed out my mistake with a very serious face, holding up two conflicting diary entries I’d scribbled down on scraps of paper. Lesson learned: automation is your friend! A dedicated professional email also stops important client messages getting lost amongst school newsletters & those tempting online shopping confirmations. Get Paid, Honey! – Secure & Simple Payments Why it’s essential: You’re running a business! You need a straightforward, secure way for clients to pay you. Chasing invoices is no fun for anyone, & it takes you away from the work you love. What to look for: Low transaction fees (as much as possible!), easy for clients to use, integrates with invoicing if possible. Tool Ideas: Stripe: Widely used, trusted, & integrates with almost everything. It’s my personal go-to because of its robust security features and its ability to automate recurring billing, which is perfect for coaching packages. PayPal: Another well-known & easy option for clients, particularly internationally. Your Bank’s Own Transfer System: For UK clients, direct bank transfers can be an option, but ensure you have a clear invoicing system to keep track. Carlene's Tip: Make your payment process super clear in your welcome pack or contract. State your terms, how to pay, & when payment is due. This avoids awkward conversations later. And let me tell you, when that first payment notification pings through – it’s a brilliant feeling, a real validation of your hard work & the value you’re bringing! Sharing Your Wisdom – Straightforward Content & Resource Delivery Why it’s essential: If you provide workbooks, recordings, or other resources to your clients (& you probably will!), you need an easy & reliable way to share them. What to look for: Easy to upload & share, accessible for clients (no complicated logins if possible), secure. Tool Ideas: Google Drive / Dropbox / OneDrive: Excellent for storing & sharing documents, spreadsheets, & video files. Create shared folders for each client to keep things organised & private. Label each folder with their name & start date for easy reference. Email: For sending individual resources directly, especially if they’re not too large. Private YouTube/Vimeo Links: If you're sharing video replays of sessions or training modules, uploading them as unlisted or private videos is a simple solution. Carlene's Story: I was chatting with a lovely new coach the other day – a brilliant mum with two little ones – & she was so tied up in knots about choosing the 'perfect' client portal. She'd spent weeks researching, feeling like she couldn't possibly launch until this one piece was in place. It’s really funny, because I've SO been there. We talked it through, & realised for her stage, a simple shared Google Drive folder for each client was all she needed to deliver her workbooks & session notes beautifully. The relief on her face was incredible! That's the power of keeping it simple. Looking the Part – Basic Design & Content Creation Why it’s essential: Professional-looking graphics for social media, presentations, or simple workbooks elevate your brand, even on a tight budget. It shows you care about the details. What to look for: User-friendly (even for non-designers!), templates available, free or low-cost plan that’s genuinely useful. Tool Idea: Canva: This is the absolute hero for most new entrepreneurs, & for very good reason. The free version is incredibly powerful for creating social media graphics, simple logos, presentations, PDFs, & even basic videos. For example, use their templates to create a consistent set of Instagram post designs to showcase your coaching packages. I still use it extensively in my business! Carlene's Tip: Don’t aim for perfection, aim for ‘good enough & professional’. Canva has amazing templates – use them! A consistent look & feel, even if very simple, goes a long way. Remember, your unique brilliance is in your coaching, not necessarily in being a graphic design whizz from day one. Empowerment Through Ownership & Efficiency Phew! That might still seem like a list, but trust me, by consciously choosing the right foundational tools – & keeping it beautifully simple – you're taking personal responsibility for creating a streamlined, efficient business from day one. This isn't about becoming a tech guru overnight. It's about empowering yourself to focus your precious time & energy on what you do best – coaching – & building that incredible momentum towards your first consistent clients & income, without succumbing to tech overwhelm or burnout. This tech stack we're building here is designed to establish strong momentum & efficient systems, which are vital components of our holistic Business Flourish Framework Business Flourish Framework for sustainable success. I was helping a Foundation Builder get set up, and the system was so slick and easy, it boosted her efficiency and she got 3 new clients in a week, and her confidence went through the roof. Now, I know that even with this simplified list, the idea of setting it all up yourself might feel like another mountain to climb, especially when you’re already spinning so many plates. If you’re nodding along thinking, 'Carlene, this sounds great, but I’d rather spend an afternoon navigating a soft play centre with a hangover than try to link Calendly to my Zoom & then figure out Stripe!' – I hear you! For those of you who want a professional online presence & these core systems set up quickly & beautifully without the DIY headache, our Ready-to-Launch Kit Ready-to-Launch Kit can provide that essential foundation, getting you up & running smoothly. So, there you have it – my blueprint for an essential, sanity-saving tech stack that won’t break the bank, especially designed for ambitious coaching mums like us. Choosing your tools wisely is a huge step towards building a business that truly supports your life, not the other way around. It’s about creating space for you to shine, to serve your clients deeply, & to build the impactful business you dream of. If you’ve read this & feel ready to get these foundational pieces in place but want it all handled for you with expert care, so you can focus purely on your coaching from day one, then I warmly invite you to explore our Ready-to-Launch Kit Ready-to-Launch Kit Page . We can take the tech setup completely off your plate. And for ongoing support, inspiration, & connection with other amazing female entrepreneurs at every stage, do come & join us in our free global community, Femme:Connect Femme:Connect Community Page . It’s a wonderful space to share wins, ask questions, & know you’re not alone on this incredible journey. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

More Than a Mompreneur: My Unfiltered Journey from Corporate 'Cog' to CEO – How I Designed a Life of Impact, Freedom, and 'Beautiful Chaos,' and Why My Story Can Be Your Blueprint Hello lovely, If you’ve ever sat at a desk, staring blankly at a screen, feeling like a tiny, replaceable cog in a giant, impersonal machine, then you & I already have something in common. If you’re a Foundation Builder – dreaming of more impact, more freedom, more you you in your work – then pull up a chair, grab a cuppa (or something stronger, no judgement here!), because I want to share a bit of my story. Not the glossy, airbrushed version, but the real, sometimes messy, often chaotic, but ultimately incredibly rewarding journey from feeling stuck to truly designing a life & business I love. And here’s the thing: if I can do it, navigating the beautiful, bonkers world of raising four children (and two lively miniature pinschers, Cappuccino and Espresso, who add their own special brand of chaos!), while building a business & even tackling a PhD, then I truly believe there are lessons in my journey that can light the way for yours. It’s really funny, because this path wasn't a straight line! And you know what? Even now, after all this, I still still sometimes find myself running out the door with mismatched shoes. The chaos is real, friends! The Corporate "Cage" & the Catalyst for Change For years, I navigated the corporate world. I had what many would consider a "good job," working with major brands, climbing the ladder. But honestly, deep down, something felt… off. I remember vividly feeling like I was delivering work worthy of a much higher pay grade, often feeling undervalued & micromanaged. There was this gnawing sense that my ideas, my drive, my potential, were being funnelled into someone else’s vision, not my own. I felt a bit like that quote - "Everyone is a moon, & has a dark side which he never shows to anybody,” "Everyone is a moon, & has a dark side which he never shows to anybody,” - Mark Twain, as if my potential wasn’t being explored! The real crunch point, the moment that planted a seed of rebellion in my soul, came during a company meeting. Leadership stood up &, in no uncertain terms, told us, "Yeah, you're all replaceable. If you don't want to work here, basically, don't leave ." It was a stark, brutal confirmation of that "cog" feeling. Loyalty, it seemed, was a one-way street. I yearned for autonomy, for the chance to make a direct impact, & to build something where my contributions were truly valued & directly linked to the outcome. I wanted to feel fulfilled, not just busy. I remember one evening, after putting the kids to bed, feeling utterly overwhelmed with the prospect of learning a new CRM system and and creating a marketing plan. Doubt crept in: "Can I really do this? Am I smart enough?" It was a dark moment, but I reminded myself that I don't just dig the hole; I question if there's a better way. So, I broke down the tasks into tiny steps, asked for help in a Facebook group, & celebrated each small win. That's when I knew I could do this, because I had the smarts and the community behind me. The MBA Turning Point: Redefining What 'Success' Truly Meant The desire for change led me to pursue an MBA at Cranfield University. Honestly, at first, I thought it was about getting better qualifications for a more senior corporate role. I remember the taster day like it was yesterday – it was like a series of little explosions going off in my head! New ideas, new ways of thinking… I was hooked. Andrew, the program head even mentioned scholarships – "I think you'll be really, really, really great on this program... We have scholarships"! But here’s the beautiful irony: immersing myself in strategic business principles & learning from incredible minds didn’t steer me towards a better corporate job. Instead, it shone a massive spotlight on what I didn’t didn’t want. I had a profound realisation, one that still guides me today: true success isn't just about a higher paycheck; it's about the quality of life that paycheck affords you. I realised that even a more senior corporate role, with more money, wouldn’t necessarily give me the freedom, the impact, or the authentic joy I craved. It would likely still mean being a more polished cog in someone else’s machine. As Jim Rohn says, "We all have two choices: We can make a living or we can design a life.” That MBA epiphany reconnected me to an entrepreneurial spark I’d had since I was a kid selling sweets in the playground. It became crystal clear: my path lay in building something myself, on my own terms. Embracing the Beautiful Chaos: Motherhood, Entrepreneurship, & the 'One Eyeliner' Mornings Now, let’s be real. Deciding to build a business, especially as a mother, isn’t a walk in the park. It’s more like a walk in a park filled with unexpected obstacles, sudden detours, & the occasional rogue toddler demanding snacks right now right now . There have been countless mornings where I’ve found myself trying to get ready for a day of strategic thinking & client calls, only to be interrupted by a small human needing urgent assistance with a rogue LEGO piece, or discovering a mysterious sticky substance on the carpet. You know that feeling, right right ? Yes, I’ve absolutely had those "one eyeliner on" mornings, where I’ve had to dash out the door half-finished because, well, life happened! The kids will be running around. You can’t even have a business conversation. Dora the Explorer is blaring in the background! But here’s the magic: entrepreneurship, for me, was about designing a life that embraced embraced this beautiful chaos, rather than fighting against it. It was about creating financial freedom & flexibility because because of my family, not in spite of them. It was about moving away from the illusion of perfect balance ( does that even exist?! does that even exist?! ) & towards a life of integration, where my work & my family could coexist, sometimes messily, but always meaningfully. So what if you’re feeling overwhelmed, just like Steve Peters said - “Don’t be disheartened if you have setbacks; instead learn from them & always celebrate any successes. Remember: you always have a choice.” “Don’t be disheartened if you have setbacks; instead learn from them & always celebrate any successes. Remember: you always have a choice.” Let's go! The Entrepreneurial Climb: Lessons in Resilience & Radical Responsibility The early days of any business are a steep learning curve. There were challenges, oh yes! Moments of self-doubt, times when I felt like I was shouting into the void, & plenty of mistakes made. I remember a significant error I made in a previous corporate role at Apple; the details are still still a little raw, even now! It was during a major product launch event, a campaign I was managing. A crucial email with the wrong date went out because of a simple error, causing absolute chaos for attendees who showed up on the wrong day expecting new iPhones. I owned it, immediately focused on how to rectify it, & more importantly, how to ensure it wouldn't happen again. My question was always, "What else have I missed? I can't improve if I don't know." That mindset of personal responsibility became a cornerstone of my entrepreneurial philosophy. It’s not just about working hard; it’s about working smart, being adaptable, & taking ownership of your outcomes. You can’t control every external factor, but you absolutely can control your response, your effort, & your commitment to learning & growing. Building resilience isn't about avoiding the knocks; it's about how quickly & purposefully you get back up. Remember, “Success is nothing more than a few simple disciplines, practiced every day.” — Jim Rohn “Success is nothing more than a few simple disciplines, practiced every day.” — Jim Rohn Finding My Voice, Shaping My Vision A huge part of my evolution, both personally & as an entrepreneur, has been about finding & owning my voice. My educational journey, from a challenging mid-year move to a private school where I had to fight to catch up & be heard (thank goodness for my father’s fierce advocacy!), to finding my academic & personal "tribe" at the University of East London, taught me the profound importance of the right environment & listening to my intuition. As Sue Knight said - “Your language is either your gateway to learning & choice, or your jailer.” “Your language is either your gateway to learning & choice, or your jailer.” These experiences, combined with the lessons from my corporate life & the insights from my MBA, all coalesced. I realised that my unique blend of strategic thinking, real-world experience, & deep empathy for the juggle faced by ambitious women, especially mothers, was not just my my story, but a foundation upon which I could help others build theirs theirs . From My Story to Our Mission: The Heart of Femmeprenista And that, my lovely, is how Femmeprenista was born. It wasn't just a business idea; it was the culmination of my entire journey. My desire for holistic growth, for strategic action that yields real results, for a way of working that integrates life rather than compartmentalising it – these became the bedrock of our philosophy. "The leaders of great organizations... see the money as the commodity to be managed to help grow their people.” - Simon Sinek "The leaders of great organizations... see the money as the commodity to be managed to help grow their people.” - Simon Sinek . The challenges I faced, the epiphanies I had, the commitment to personal responsibility I cultivated – all of these are woven into the fabric of Femmeprenista. Our approach is designed to be supportive, authentic, & deeply strategic because I know firsthand what it takes to navigate this path. We believe in empowering you with not just the 'how-to' but also the 'why-to' & the unwavering belief in your 'can-do'. These personal lessons in balancing ambition with wellbeing, & strategy with soul, are now core to how we help others design businesses & lives they adore, embodied in our Business Flourish Framework. This framework includes Flair (Marketing), Flow (Systems), Fuel (Wellbeing), & Fusion (AI Integration). Your Blueprint for Beautiful Chaos & Bold Impact I share my story not to present some unattainable ideal, but to show you what's possible when you decide to take ownership of your dreams. Your journey will be uniquely yours, filled with its own triumphs & tumbles. But the principles I’ve learned – the power of a clear vision, the necessity of strategic action, the non-negotiable importance of self-belief & personal responsibility, & the magic of embracing your own version of 'beautiful chaos' – these can absolutely be a guiding light for you. You don’t have to choose between being a mother & being a massively successful female entrepreneur . You can be both. You can design a life of impact, freedom, & joy, even if it sometimes means rocking one eyeliner with pride. It’s about understanding your why why , sharpening your focus on what truly matters, developing an authentic flair that’s all your own, creating systems that give you flow, & always, always fuelling your own well-being. "We all have two choices: We can make a living or we can design a life" — Jim Rohn. So, what’s the first step on your blueprint? Here's a 3-step action checklist: Define Your 'Why' : List three things you're deeply passionate about & how your business can align with them. Schedule 'Think Time' (15 mins) : Block out 15 minutes this week to brainstorm one strategic action you can take. Join Femme Connect : Connect with other female entrepreneurs for support and inspiration (it’s free!). Maybe it’s simply acknowledging that desire for 'more'. Maybe it’s taking one small, bold action today. Whatever it is, know that you’re not alone. If you'd like to learn more about the formal mission & vision behind Femmeprenista that grew from these experiences, you can find that here . My journey has taught me that connection & shared experience are incredibly powerful. That's why building a community is so central to what we do at Femmeprenista. If any part of my story has resonated with you, if you're an ambitious female entrepreneur (or aspiring to be one!) looking for a space where you can connect with like-minded women, share your journey, & get genuine support, I’d love to invite you to join us. Carlene Nisbett Founder & CEO, Femmeprenista Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

AI for Female Entrepreneurs: Gentle Guide to Get Started AI for the Overwhelmed (but Curious!) Female Entrepreneur: Your Gentle Start to Using AI Without the Tech Headaches Okay, lovely, let’s have a real heart-to-heart, shall we? You’re juggling. I mean, really really juggling. The school run, the client calls, the endless emails, trying to remember if you fed the dog (or was that yesterday?), maybe even a toddler who’s decided your CRM data makes for excellent, if rather expensive, confetti. And just when you think you’ve got a tentative grip on the beautiful chaos, along comes another buzzword screaming for your attention: Artificial Intelligence. AI. If your first thought is, “Oh goodness, another another thing I need to learn? I’m not techy! I can barely get the printer to work!” – believe me, I get it. As a fellow CEO, a mum of four, & someone currently navigating the wonderful world of a PhD, my to-do list often feels like it’s got its own postcode. Honestly, sometimes I feel like my brain has its own postcode too! The idea of adding ‘become an AI expert’ to that list? Terrifying! But here’s a little secret I’ve discovered, & it’s one I’m so excited to share with you: AI doesn’t have to be another complex burden. In fact, when you approach it gently, it can be a surprisingly accessible & incredibly powerful ally for ambitious female entrepreneurs like us. As someone currently researching Black female entrepreneurship for my PhD, I’m seeing first-hand how AI can level the playing field. This isn't about turning you into a coder overnight; it's about finding simple ways to make this new technology work for you for you , saving you precious time & energy. So, grab a cuppa, take a deep breath, & let’s explore how you can dip your toe into the world of AI without the tech headaches. First things first: AI isn’t as scary as it sounds (Promise!) Honestly, the term "Artificial Intelligence" can conjure up images of super-smart robots from sci-fi films, right? It sounds complicated, exclusive, & definitely not for someone who still occasionally types with two fingers (no judgement here, we all have our strengths!). I feel you! But here’s the truth: AI, in the context we’re talking about for your business, is often just about smart tools designed to help you with specific tasks. You’re probably already using forms of AI without even realising it – think of the autocorrect on your phone, the suggestions Netflix gives you, or even spam filters in your email. See? Not so scary. The biggest hurdle is often our own mindset. That little voice that whispers, “I’m not clever enough for this,” or “Tech just isn’t my thing.” I’ve had those thoughts too! When AI first started becoming a big topic, I remember feeling a wave of, “Oh, here we go, something else to feel behind on!” I even felt completely overwhelmed trying to choose the right AI tool for writing blog posts. I actually made a mistake early on & trusted an AI to write a whole blog post for me - without adding my own personal stories & flavour. It felt so flat & generic! It felt like learning a whole new language! But by taking it slow & focusing on one small step at a time, I realised that much of the overwhelm comes from the hype, not the actual, practical tools. Shifting your perspective from "this is complex tech" to "this is a helpful tool" is the very first step to making it feel manageable. It’s like you don't need to understand the intricate workings of an engine to drive a car, & you don't need to be a data scientist to benefit from AI. Start Small, Win Big: Your First Gentle Steps into the World of AI The key to embracing AI without feeling like you’re drowning in jargon is to start small. Forget trying to understand everything everything about AI. Instead, focus on one or two simple, user-friendly ways it can make your life a tiny bit easier, right now. Think about the tasks that regularly eat up your time or drain your creative energy. Could AI lend a hand? Here are a few accessible starting points: Drafting Emails or Social Media Posts: Are you staring at a blank screen, wondering how to phrase that follow-up email or what to post on Instagram today? There are AI tools that can help you draft initial content. You provide the key points, & it gives you a starting block. You then sprinkle your own unique magic on top, of course – because your authentic voice is your superpower! This isn't about replacing your creativity; it's about overcoming that initial blank-page paralysis. Brainstorming Ideas: Stuck for blog topics, a new programme name, or ways to describe your services? AI can be a fantastic brainstorming partner. Ask it for ideas based on your niche & ideal client, & you might be surprised at the inspiration it sparks. Summarising Information: Do you have long articles, research papers, or even lengthy meeting notes you need to digest quickly? Some AI tools can provide concise summaries, saving you valuable reading time. Imagine quickly getting the gist of an industry report while waiting for the kettle to boil! The aim here is to get some quick, tangible wins. When you see how a simple AI tool can save you 20 minutes drafting emails, or give you five great blog post ideas in two minutes, your confidence will soar. It’s these small victories that build momentum & make the whole concept feel less daunting & more exciting. If you're a Foundation Builder, validating your business idea & needing to get your first clients with clarity & confidence, then the Spark Program could be the gentle, empowering start you’re looking for. It’s designed to walk you through those crucial early steps. You can learn more about how we help Foundation Builders lay a strong groundwork here Spark Program Page . Think of AI as Your Smart Assistant (Not a Robot Overlord!) One of the most empowering ways to view AI is as your new smart assistant – an intelligent partner ready to take on some of the tasks that weigh you down. This is what we at Femmeprenista touch upon when we talk about smart integration & leveraging technology to enhance your business. In fact, our clients have seen a 30% increase in efficiency by strategically implementing AI for routine tasks! This isn't about AI taking over your business or replacing your unique human touch. Heavens, no! It's about smart delegation to technology. Imagine having an assistant who could: Quickly draft those routine follow-up emails while you’re dealing with a toddler daughter who’s decided your important paperwork makes excellent confetti. Help you schedule social media content so you can be more present during family dinners. Organise your notes from a client call into actionable points while you’re grabbing a much-needed coffee. By automating or streamlining some of these routine tasks, AI can free up precious mental space & actual time. That’s more time for you to focus on the bits of your business you truly love, the strategic thinking that grows your impact, or simply being fully present with your family. It’s about creating better systems & flow in your day-to-day operations, so you’re not constantly feeling pulled in a million directions. Empowerment Through Smart Application: Taking Back Your Time & Energy This is where it gets really exciting. By taking small, manageable steps to leverage AI, you’re not just adopting new technology; you’re actively taking control of your workload & your well-being. This is "working smart" in its truest sense. When you find an AI tool that shaves an hour off your weekly admin, that’s an hour you’ve reclaimed. An hour for a walk, for playing with your children, for strategic planning, or even just for a quiet cuppa in peace! This reduction in mundane tasks can significantly boost your productivity on the things that truly matter, & more importantly, reduce stress & who wouldn't want less stress? Our commitment to helping you work smarter, not harder, is why we champion practical AI integration. I recently used an AI tool to generate social media captions, saving me an hour of writing time. This is a core part of the holistic support we offer at Femmeprenista (Find Your Purpose here Femmeprenista Female Entrepreneur Support ). It’s about empowering you with tools & strategies that allow you to build a thriving business without sacrificing your sanity or your family time. This proactive approach, this sense of personal responsibility for finding better ways to manage your business, is so crucial. It’s not about being a victim of your to-do list; it’s about being the CEO of your time & energy. Practicality Over Hype: Choosing AI That Actually Actually Helps You You With new AI tools popping up almost daily, it’s easy to feel pressured to try everything, to jump on every trend. Please don’t! The goal isn’t to become an AI guru who knows every single app. The goal is to find a few practical applications that genuinely solve your your specific problems or improve your your unique processes. Before you dive into any AI tool, ask yourself: What’s a recurring task that feels like a drag or takes up too much time? Where are the bottlenecks in my current workflow? What’s one area where a bit of automated help could free me up for more important things? Focus on finding AI solutions that offer tangible benefits for your your business, right now. Maybe it’s an AI writing assistant that helps you with your website copy, or a transcription tool that converts your voice notes into text. For example, try Jasper.ai for generating blog posts, or Otter.ai for transcribing those lengthy voice notes. When using Jasper, try prompts like: "Write 3 engaging social media captions about targeting and using a tone." These simple AI strategies are a perfect example of how we integrate smart solutions to enhance your business systems, a key part of the Focus, Flair, Flow, Fuel & Fusion pillars, helping you build a business that truly supports your life. It’s about strategically integrating AI for a more sustainable, efficient, & fulfilling entrepreneurial journey, not just chasing the next shiny object. You’ve Got This, Truly! Listen, the world of AI might seem vast & a little intimidating from the outside, but I truly believe that it holds incredible potential to support us, the ambitious, multi-tasking female entrepreneurs who are changing the world one brilliant idea at a time. It’s not about becoming a tech expert. It’s about being curious, starting small, & focusing on practical solutions that make your beautifully chaotic life just that little bit easier & your business even more impactful. You don’t need to conquer AI overnight. Just take one small, gentle step. You might be surprised at how quickly this "scary tech" starts to feel like a genuinely helpful friend. If you’re nodding along, feeling that beautiful mix of curiosity & "where on earth do I start?!", & you're ready to not just dip your toe into AI but also lay solid foundations for your business idea with clarity & confidence, then the Spark Program can give you the gentle, empowering start you're looking for Spark Program Page . It’s designed for brilliant female entrepreneurs, just like you, who are ready to build something amazing, step-by-step. & remember, you’re not alone on this journey. Join the Femme:Connect Facebook Community Our community is filled with supportive women entrepreneurs at all stages, sharing insights, cheering each other on, & navigating these new landscapes together. You’ve got this. I know you do. Carlene Nisbett Founder & CEO, Femmeprenista Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Taming the Project Management Jungle: Choosing the Right Tool to Flourish Ever feel like you’re juggling flaming torches while riding a unicycle…blindfolded? (Okay, maybe not quite, but close, right?!) Running a business, especially as a mum, can feel like a constant balancing act. You’re managing clients, marketing, finances, family… the list is never-ending. You start with a simple to-do list, which quickly morphs into a sprawling, unmanageable beast. Trust me, I've been there! Honestly, between my PhD, four kids, & two energetic Miniature Pinschers (Cappuccino & Espresso – don't even get me started!), “organised chaos” is pretty much my superpower. Just last week, I was trying to finalize a presentation for a guest lecture at the University of Hertfordshire on leveraging AI for sustainable business growth (juggling that with the PhD research, you know!), & Espresso decided my notes, outlining key AI integration strategies, looked like a tasty chew toy. Let's just say, reconstructing a coherent argument on the ethical implications of AI with slobber-covered pages is not not my ideal workflow. Thank goodness for cloud backups & a very patient partner! It reinforced, yet again, how crucial robust systems are for navigating this beautiful chaos. Even now, I still struggle with consistently implementing my own time blocking system, so I'm constantly tweaking it to find what works best amidst the juggle. That's where the magic of project management tools comes in. They’re not just for big corporations; they’re your secret weapon to reclaim your time, energy, & sanity. They’re the key to moving from constantly reacting to proactively creating, & they help you work smarter, not just harder (a mantra I live by!). This post is your guide to choosing the right project management tool, no matter what stage you’re at in your entrepreneurial journey. Because finding the right "fit" – whether it’s a tool or a strategy – makes all the difference. In fact, it's like finding the right university – UEL was so so much better for me than where I started out. Sometimes, intuition knows best! From Chaos to Clarity: Why You Need More Than a To-Do List Let’s be honest, a basic to-do list can only take you so far. It’s like trying to build a house with just a hammer – you need a more comprehensive toolkit. As your business grows, so does the complexity. You’re dealing with more moving parts, more clients, perhaps even a team. A simple to-do list becomes a source of stress, not support. It’s that "neglected garden" feeling – you’ve planted the seeds (your initial efforts), but without consistent nurturing (a good system), things quickly become overgrown & unmanageable. What you need is a centralised hub – a place to manage all your projects, tasks, deadlines, & communication in one place. Remember, even with my coaching qualification (which, by the way, I squeezed in while pregnant with my third!), the right tools can smooth out even the bumpiest roads. It really speaks to our core value of Action at Femmeprenista. Because it's one thing to have the knowledge; it's another to put it into consistent practice. Finding Your Perfect Fit: Project Management Tools for Every Stage The perfect project management tool is like the perfect pair of shoes: it needs to fit YOUR specific needs & style. What works for a Foundation Builder might not work for a Scaling Leader or Visionary Leader. Even a higher salary in a corporate role wouldn’t have brought the quality of life I truly wanted, so choosing a tool isn’t just about ticking boxes; it’s about finding a fit that supports your long-term vision & well-being. Foundation Builder (Focus on First Steps): You're focused on validating your idea, getting those first few clients, & laying a strong foundation. You need a simple, user-friendly tool that won’t overwhelm you with complex features. Think Trello, Asana (free versions), or even a well-structured Google Workspace setup. The key is to start simple & scale as you grow. It's like my early entrepreneurial days, selling sweets in the playground – I didn’t need a complex business plan, just a clear vision & consistent action. Our Spark Program helps you gain clarity on your niche, validate your idea with paying clients & create a marketing roadmap to attract your first clients. Find out if the Spark Programme is right for you here . Scaling Leader (Focus on Sustainable Growth & Systems): You’re actively growing, perhaps managing a small team, & need a more robust system. Features like task dependencies, Gantt charts, & integrations with other tools become essential. Look at ClickUp, Monday.com, or Asana (paid versions). During my MBA at Cranfield, juggling coursework, group projects, &, oh yeah, a toddler, made me realize how vital robust project management is for scaling. My initial attempt with spreadsheets & sticky notes quickly devolved into a chaotic mess. It was only after adopting a more structured, digital system that I regained a sense of control & momentum. Our Momentum Coaching programme helps you optimise your systems, implement AI-driven strategies, & attract premium clients to scale sustainably. Explore Momentum Coaching here Visionary Leader (Focus on Exponential Growth & Legacy): You’re leading a larger team, focusing on high-level strategy, & need a tool that can handle complex projects, detailed reporting, & potentially integration with CRMs & other sophisticated business software. Consider enterprise-level solutions like Wrike or Jira. It’s about maximizing efficiency & empowering your team to operate at its highest potential. As a visionary leader, the question becomes, "How can technology support our collective brilliance?" Our Ascend Executive Coaching programme is a strategic partnership to unlock exponential growth, optimise team leadership & build your lasting legacy. Learn more about Ascend here . Beyond the Bells & Whistles: Key Considerations for Choosing Your Tool It can be tempting to get caught up in all the shiny features, but here are the key things to consider: Your Budget: Start with free versions or trials. As you grow & your needs evolve, you can upgrade to paid plans. It’s like my early entrepreneurial days with Nisbett & George: we bootstrapped everything, learning to prioritize resources & invest wisely as our revenue grew. Your Tech Comfort Level: Choose a tool that feels intuitive & easy to use. There’s no point in investing in a powerful tool if you’re too intimidated to use it. Remember, even "techy" solutions should serve YOU, not the other way around. This is especially true for us non-techy founders! I’ve got a degree in fashion, remember? I still vividly remember the tech overwhelm I felt when launching Cocoista – all those platforms & plugins! Finding user-friendly solutions was a game-changer. Your Team (If Applicable): If you have a team, involve them in the decision-making process. The tool should support their workflows & communication styles. It’s like any good team effort – play to your strengths & find tools that make collaboration seamless. Back at Apple, I learned firsthand that even with the most advanced tech, a team thrives when its individual members feel supported & empowered. Integration with Existing Systems: Your project management tool shouldn’t exist in isolation. It should integrate with your other core systems – your CRM, email marketing, calendar, etc. It's like a well-oiled machine; all the parts should work together harmoniously. This principle of integration is something I’m actively exploring in my PhD research, looking at how Black female entrepreneurs leverage technology (especially AI & automation) to create more efficient & sustainable businesses. Taming the Tech Beast: Integrating Your Tool for Maximum Impact Choosing the right project management tool is just the first step. The real magic happens when you integrate it seamlessly into your workflow &, critically, your overall business strategy (Flow). Integration Checklist: Start Small: Pilot the tool on a single project, like outlining your next marketing campaign or planning a new product launch. Get comfortable with the basics before expanding its use across your entire business. Schedule Setup Time: Block out a specific time in your calendar – say, two hours next Tuesday morning – dedicated solely to setting up the chosen tool & migrating your existing projects/tasks. I know, it’s hard to find time when you’re juggling everything, but prioritizing this now will save you countless hours down the line. It’s like finally creating that weekly meal plan – yes, it takes effort upfront, but the payoff in time & reduced stress during the week is immense. Train Your Team (If Applicable): If you have a team, schedule a dedicated training session on using the tool effectively. This collaborative learning experience can even be a fun team-building opportunity! From Overwhelm to Empowerment: Taking Ownership of Your Productivity Remember, the right project management tool is more than just a tech solution; it’s a mindset shift (Focus). It’s about moving from constantly reacting to proactively creating. It’s about taking control of your time, your projects, & your entrepreneurial journey. It’s about building a business that serves YOUR life, not the other way around. So, take that first step. Explore the tools, try out the free versions, & find the perfect fit for you. You deserve to feel empowered, not overwhelmed. It can feel lonely when you’re building your business, right? Especially when you’re juggling all the things. Come join us in our Femme:Connect community. It’s a space for support, shared learning, & celebrating our wins – no judgment, just encouragement. Need help navigating the school holiday juggle while keeping your business on track (Fuel)? Looking for accountability partners who get get the unique pressures of mum-life & entrepreneurship? Femme:Connect is your go-to haven. Ready to build a flourishing business that gives you the freedom & flexibility you crave? Join our supportive community in Femme:Connect today! We’re all on this journey together. Join Femme:Connect Today Carlene Nisbett Founder & CEO, Femmeprenista Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

From Blog Views to Dream Clients: Build a Business Blog That Actually Converts Ever feel like you're pouring your heart and soul into your blog, crafting beautifully written posts, only to hear crickets chirping in the comments section? For those of you who are Foundation Builders, just starting out on your entrepreneurial journey and laying the groundwork for your business, this feeling can be especially disheartening. I spent months writing blog posts that nobody read, and it was incredibly frustrating. It felt like I was shouting into a void, putting all this effort into creating content, only for it to vanish into the digital ether. Honestly, you're not alone. So many ambitious women, especially mums juggling a million things, pour hours into creating content that just doesn't translate into actual business growth. It's like carefully planting a garden, watering it diligently for a week, and then completely forgetting about it – you're essentially setting yourself up for a digital ghost town. Without consistent nurturing & tending, those seeds of content aren't going to sprout the dream client blooms you're hoping for. You're left with a neglected patch of potential, and seriously, who has the time or energy for that when you're juggling the beautiful chaos of motherhood & entrepreneurship? I remember once trying to write a blog post about time management (the irony!) while my two-year-old was having a full-blown meltdown because I wouldn’t let her use my laptop as a colouring book. It felt like I was failing on all fronts - mum guilt, business overwhelm, the whole shebang. What if I told you there’s a smarter way to blog, a way to attract not just readers, but your dream clients – those paying customers who truly value your expertise – from day one? It's about shifting from a "build it and they will come" mentality to a strategic, client-focused approach. And trust me, as someone juggling four kids, a PhD, and running multiple businesses (while occasionally finding a rogue, glittery slime explosion decorating the living room rug – it’s a long story!), I know a thing or two about working smarter, not harder. My PhD research into Black female entrepreneurship constantly reinforces this: smart work, combined with consistent action, is the key. Stop Chasing Vanity Metrics & Start Attracting Ideal Clients It's easy to get caught up in the numbers game – page views, likes, shares. But what if those metrics aren't actually moving your business forward? Isn't life – & business – about quality, not just quantity? What if, instead of a thousand passive readers, you had ten engaged, ideal clients who are ready to invest in your brilliance? That, my friend, is the shift we’re talking about. This aligns with our core methodology, The Business Flourish Framework, by encouraging focused, strategic action, not just endless effort. It's about stepping into your power as a leader and remembering you are the author of your own entrepreneurial story – as Michelle Obama so beautifully put it, "Your story is what you have, what you will always have. It is something to own." Business Flourish Framework The Secret Sauce: A Client-Centric Content Strategy So, how do you build a blog that converts? You start by putting your ideal client, that ambitious woman taking her first entrepreneurial steps, at the heart of every single piece of content you create. Before you even think about keywords or catchy titles, ask yourself: Who is my dream client? What are her biggest challenges? What keeps her up at night? What are her deepest desires? (This is where Sabri Suby's Halo Strategy comes in – it's all about deep customer understanding before crafting a single message.) What specific problem does my business solve for her? How can I position my offer as the clear solution? (Think about Alex Hormozi's advice: "Make an offer so good, people feel stupid saying no.") What kind of content will genuinely resonate with her, providing real value & building trust? (Remember Rory Sutherland’s wisdom: "Stories are the PDF files of human information.") Femmeprenista Female Entrepreneur Support: Find Your Purpose From Content Chaos to a Crystal-Clear Plan Once you have a deep understanding of your ideal client, it's time to create a content plan that speaks directly to her needs & guides her towards your offer. Niche-Specific Content Planning: Don't try to be everything to everyone. Focus laser-sharp on your specific niche. For example, if you're a business coach for women specializing in helping female entrepreneurs scale using AI, your content should focus on topics like AI-driven marketing strategies, automating client onboarding, & leveraging AI for smarter decision-making. Consider using tools like Jasper or ChatGPT to streamline your workflow. These tools can help you create content quickly and efficiently, so you can spend more time focusing on what matters most – building your business & serving your clients. Don't dilute your message by trying to also cover topics like parenting tips or DIY home décor – unless, of course, you’re also an expert in those areas & they genuinely intersect with your core business. Think about what unique value you bring to the table & how you can position yourself as the go-to expert in your niche. SEO Best Practices (without the overwhelm!): Yes, SEO is important, but it doesn’t have to be scary. Focus on naturally weaving relevant keywords (like "business coach for women," "female entrepreneurs," "business coaching for female entrepreneurs") into your content where they make sense. For instance, if you're writing a blog post about AI-driven marketing strategies, you might naturally use keywords like "AI marketing for female entrepreneurs" or "automate your marketing with AI." Think of keywords as the breadcrumbs that help your ideal client find you in the vast forest of the internet. The priority is creating high-quality, valuable content that your ideal client will actually want to read. Don't just stuff keywords in like you're hiding vegetables in a toddler's dinner – nobody enjoys that! Focus on providing genuine value & building a relationship with your audience. Compelling Calls to Action: Every blog post should have a clear, singular call to action. Think of it as the gentle nudge in the right direction. What do you want the reader to do next? Download a resource? Book a call? Join your community? Make it easy for her to take the next step. For example, you could include a call to action like, "Ready to leverage the power of AI in your business? Download my free guide to AI-driven marketing strategies." And remember, the call to action should always be aligned with her stage in the customer journey. (Adrienne Weimer's Trust Funnel concept is brilliant for this – design your content to guide her towards your offer.) Crafting Content That Converts: Practical Tips from the Trenches Here are some actionable tips, drawn from my own experience & the experiences of the amazing women I've had the privilege of coaching: Solve a Problem: Don't just write about what you know; write about what your ideal client needs to know. Every piece of content should solve a specific problem or address a particular challenge she’s facing. For example, you could write a blog post about "5 Common Mistakes Female Entrepreneurs Make When Launching Their First Online Course" or "How to Overcome Imposter Syndrome When Raising Your Prices." Aim to provide concrete solutions and actionable steps. One of my early blog posts completely flopped because it was all theory and no practical application – like a beautiful recipe with no actual cooking instructions! It was a painful lesson in providing genuine value. Tell a Story: People connect with stories, not just facts. Weave relatable anecdotes, client success stories (anonymized if needed, of course), or even personal experiences into your content. Think "kitchen table chat" with your business bestie. Sharing your own vulnerabilities & triumphs can build trust & create a deeper connection. You know, like that time Espresso, our hyper-energetic puppy daughter, decided my laptop keyboard was the perfect teething toy during a client call – talk about a memorable moment! It perfectly illustrated the challenge of balancing client work with the unpredictable chaos of young children (and pets!), which I know so many female entrepreneurs can relate to. It’s all part of the beautiful chaos, right? This is why, informed by my ongoing PhD research, I believe so strongly in authentic connection. One client, a mum of three, shared how she was struggling to write consistent blog posts because her kids were constantly interrupting her. We worked together to create a simple system – scheduling dedicated "writing sprints" during their nap times and after they went to bed. It wasn't a perfect solution, but it allowed her to create consistent, high-quality content without sacrificing family time. Integrate AI Tools: Leverage AI for everything from content optimization & keyword research to generating blog post outlines & even repurposing your content for different platforms. According to Hubspot https://blog.hubspot.com/marketing/business-blogging , businesses that blog get 55% more website visitors. It's about working smarter, not harder, & trust me, AI can be a game-changer for busy entrepreneurs. AI tools like Jasper.ai or Copy.ai can help you generate compelling blog post titles, craft persuasive calls to action, or even create entire social media posts from your blog content. My partner, who's also doing his PhD in generative AI, is constantly reminding me of this – & he’s a self-proclaimed workaholic, so he really knows a thing or two about maximizing efficiency! For instance, I was recently struggling to come up with a title for this very blog post, and he suggested using an AI tool to generate some ideas. Within minutes, it had generated several options that were far more compelling than anything I could have come up with on my own. Leverage Your Blog as a Lead Generation Tool: Your blog shouldn’t just be a place to share information; it should be a powerful engine for generating leads. Include opt-in forms, content upgrades, & clear calls to action that guide readers towards your offers or your community. For example, you could offer a free checklist, template, or cheat sheet related to the blog post topic in exchange for their email address. This gives you a way to nurture the relationship & stay top of mind. One of my favourite lead magnets is a "Blog Post Idea Generator" – a simple tool that helps female entrepreneurs come up with fresh content ideas for their niche. It's a win-win – they get valuable resources, & I get to connect with my ideal clients. Turning Readers into Clients: The Trust Factor Building trust is crucial for turning readers into paying clients. Here’s how to nurture that relationship: Be Authentic: Let your personality shine through. Write in your own voice, share your own experiences, & don't be afraid to be yourself. Nobody wants to connect with a robot, right? We connect with real people, with real stories. Sharing your unique perspective, your values, & even your vulnerabilities can build deep trust & create a loyal following. I learned this the hard way in my corporate days – trying to fit into a stuffy, formal mould just made me feel like a replaceable cog in the machine. It wasn't until I started embracing my true self, my quirks and all, that I began to attract the right clients & opportunities. Provide Consistent Value: Don't just post sporadically; create a regular content schedule & stick to it. This shows your audience that you're committed to providing them with valuable information & support. Remember Tony Robbins’ wisdom: "It's not knowing what to do, it's doing what you know." Consistency is key, especially for busy mums. It doesn’t have to be daily – even posting once a week can make a big difference. I used to struggle with finding the time to create consistent blog posts amidst the chaos of four kids & a PhD. Creating a content calendar and scheduling dedicated writing blocks, even if they were just for an hour, helped me stay on track & avoid getting completely overwhelmed. Engage with Your Audience: Respond to comments, answer questions, & create a sense of community around your blog. Show your readers that you care about their thoughts & opinions. Ask questions, encourage them to share their experiences, & create a space where they feel heard & supported. It can feel lonely out there in the entrepreneurial world, especially when you’re juggling it all. Share one win this week below – let's celebrate together! What's one thing you're proud of accomplishing this week, no matter how small? Share it in the comments below! I’d love to hear about your wins! Ready to Ignite Your Blog & Attract Your Dream Clients? Building a blog that converts isn’t about magic; it’s about strategy, consistency, & a deep understanding of your ideal client. It's about working smarter, not harder, & creating a space where your brilliance can shine & your business can truly flourish. Your smallest viable step? If you're looking for support to create a blog that actually brings in clients, our Spark Program is designed specifically for you. It's a 4-week accelerator that helps you validate your idea, define your niche, and create a clear action plan. Spark Program Page Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

From My Heart to Yours: Why I Built Femmeprenista – & What It Truly Means to Be Part of Our Family Hello, lovely! Carlene here. Ever found yourself staring out of a window, coffee going cold, dreaming of… well, more more ? More freedom, more impact, more you you in what you do every day? You're in the right place. Maybe you’re juggling a career that feels misaligned, the beautiful chaos of motherhood, & that persistent little voice whispering that there has to be a way to build something truly meaningful, something that’s yours, without completely losing yourself in the process. I see you. I’ve been been you. & that’s exactly why I’m writing this, from my heart to yours. I want to share the story behind Femmeprenista, what we stand for, & why I believe with every fibre of my being that we can build incredible, fulfilling businesses & live lives we adore, especially as ambitious women & mothers. The Whisper That Became a Roar: My Journey to Femmeprenista For years, I navigated the corporate world. On paper, it looked like progress. But deep down? I often felt like a replaceable cog in a giant machine, my contributions sometimes vanishing into the ether without a trace, my name unattached. Do you know that feeling? That yearning for your work to directly reflect your effort, your passion, your unique spark? I craved autonomy, the flexibility to be truly present for my growing family (four amazing children who are my world!), & the ability to make a direct, tangible impact. The corporate structure, with its often rigid rules & limited scope for true work-life integration (those 12-13 weeks of school holidays are no joke for working parents!), just wasn’t cutting it. It felt like trying to fit a round peg into a square hole – & I knew, deep down, I wasn’t square! My own journey has been, shall we say, wonderfully non-linear. From early entrepreneurial sparks (yes, I was that kid selling sweets in the playground!) to my academic pursuits – completing my MBA at Cranfield while juggling a baby, & now diving into PhD research focused on the experiences of Black female entrepreneurs with my two youngest in tow – each step has reinforced a core belief: we all thrive when we have support that’s tailored to us us , in an environment that allows our true voice to emerge. I remember vividly how my own father fiercely advocated for me when teachers tried to silence my inquisitive nature at school; that fire to help others find & use their voice has stayed with me. Honestly, without that early encouragement, I may never have learned to truly own & express my voice. Now, as a coach, it's something I'm passionate about helping other women entrepreneurs do too. But it hasn’t all been smooth sailing! One of my biggest stumbles actually came early on, as I was building Femmeprenista. I poured all my energy into creating this amazing launch sequence, convinced it would bring in tons of clients. I even remember bragging to my partner, Bear, that we’d be fully booked in weeks! Well, the launch flopped – hard. I’d forgotten a crucial element: truly connecting with my my audience and their real needs. It was a painful lesson, but it taught me the importance of actually listening, testing my assumptions, & not getting carried away with the shiny object syndrome. It’s a mistake I still cringe about, but it’s a HUGE part of why Femmeprenista is what it is today. And, let's be honest, before really understanding the power of a supportive community, I struggled with the idea that I needed needed help – I wanted to be the one doing all the helping! It was thanks to amazing women in communities like Femme:Connect that I understood the value of working together. My path might be "slower" & "harder" because of my commitments, but as I always say, "I'm not giving up. I'm still here... still open to learn." And Femmeprenista is the culmination of all these experiences – the challenges, the learnings, & the unwavering belief in what’s possible when women are truly empowered. This is why we use the Business Flourish Framework – to make sure that all areas of your life & business get what it needs to flourish. You can read more about my personal story & the full mission behind Femmeprenista on our About Femmeprenista (Carlene Nisbett's Story & Mission) page . More Than Just Business: The Femmeprenista Mission So, what exactly is is Femmeprenista? Our core mission is simple, yet profound: to empower ambitious women, particularly mothers, to build & scale successful, fulfilling online businesses without the burnout without the burnout . We're a business coach for female entrepreneurs. We’re here to champion a new way of doing business – one that rejects the "hustle culture" that tells you success only comes from relentless grind & sacrifice. Instead, we focus on smart strategies, sustainable growth, & the beautiful integration of your business with your personal life & core values. It’s about creating a business that truly serves serves your life, not the other way around. We believe you can have both incredible success & deep fulfilment, building something that energises you, rather than drains you. Our Heartbeat: The Values That Guide Us Everything we do at Femmeprenista is underpinned by a set of core values that I hold incredibly dear. These are the DNA of our community, the guiding principles for how we support you: Family First, Always: Understanding & honouring the commitments & joys of family life is central. For example, we offer community calls at times that work around school runs, & actively share tips for managing the "beautiful chaos" of motherhood while building a business. Holistic Growth: We believe in nurturing the whole you – your business, your mindset, your wellbeing. In our Momentum coaching program, we dedicate an entire module to mindset mastery & well-being practices, helping you build resilience & avoid burnout. Work-Life Integration (Not Just Balance): Finding a harmonious blend, not a forced separation. I’m all too familiar with the "one eyeliner on because I was too busy cleaning castor oil off the carpet" mornings! We help you design systems that allow you to be present with your family while still crushing your business goals. Sustainable Success: Building businesses that last, without sacrificing your health or happiness. We emphasize building scalable systems & processes, so you can create a business that works for for you, not the other way around. One Scaling Leader recently shared that by implementing our AI-driven automation strategies, she was able to reclaim 15 hours a week! Mindset Mastery & Personal Ownership: Cultivating resilience, confidence, & taking radical responsibility for your journey & outcomes. This is huge for me – acknowledging challenges, yes, but always focusing on what you you can do. We provide tools & frameworks to help you overcome limiting beliefs & take ownership of your success. Community & Connection: Creating a supportive tribe where you feel seen, heard, & understood. Our Femme:Connect community is a place where you can share your wins, ask for help, & connect with other incredible women on a similar path. It’s also a fantastic place to find accountability partners! Leveraging AI (Smartly!): Embracing technology like AI to work smarter, not just harder, freeing you up for what truly matters. We provide practical guidance on using AI tools to automate tasks, streamline workflows, & gain valuable insights into your business, like the new blog automation for clients with Thrivology Digital, helping free up countless hours. Authenticity: Showing up as your true self, sharing real stories, & building genuine connections. We encourage you to embrace your unique voice & create content that resonates with your ideal clients. Intuition: Trusting that inner wisdom, that gut feeling – it’s a powerful guide. I remember when I decided to invest in a new marketing system, despite the hefty price tag & what all the experts were saying at the time. My gut told me it was the right move, & it paid off tenfold by attracting my ideal clients. We help you tap into your intuition & use it to guide your business decisions. Autonomy & Empowerment: Equipping you with the tools & confidence to take control & forge your own path. We provide you with the knowledge, resources, & support you need to build a business that aligns with your values & your vision. What Makes Femmeprenista Your Haven (& Why We're Different) I know there’s a lot of noise out there, a lot of promises. So, what makes Femmeprenista different? It’s our unique blend. We combine strategic, evidence-based support – rooted in my MBA education, ongoing PhD research, & over a decade of real-world corporate & entrepreneurial experience – with a deep, empathetic understanding of the "beautiful chaos" that is motherhood & entrepreneurship. I’ve navigated the late-night feeds while planning launches, the toddler interruptions during crucial calls (always ensuring client-facing time is child-free, of course!), & the constant juggle of ambition & family. I get it. Sometimes, it feels like I need a schedule for for my schedule! For Scaling Leaders trying to juggle it all, Femmeprenista offers a truly holistic approach to success because we know that you can't compartmentalise your life when you're building a business from the heart. Our Business Flourish Framework ensures that your business thrives sustainably alongside your lifestyle. Your mindset – that clarity & unwavering belief in yourself – is foundational. The way you authentically share your message & connect with your ideal clients needs to feel right for you you . The systems you build, perhaps streamlined with clever AI tools, should create ease & flow, giving you back precious time & energy. &, absolutely crucially, your well-being must be a priority, fuelling your efforts sustainably. It’s all interconnected. When these elements work in harmony, that’s when the magic happens. If you're curious about the specific methodology we use to bring all this together, you can learn about The Business Flourish Framework . An Invitation: Come Join Your Tribe More than anything, this is a heartfelt invitation to you. An invitation to step into a community where you don’t have to pretend, where your challenges are understood, & your ambitions are fiercely celebrated. Femmeprenista is more than just a business platform; it’s an ecosystem, a family. It's a place where you can take off the armour, share your wins (big & small!), find support through the wobbles, & connect with other incredible women who are on a similar path. If you’re craving that sense of belonging, that feeling of being truly seen & supported as you build your dream, I’d be honoured if you’d take the first step & join our free global community, Join Femme:Connect – Our Free Global Community . Inside you'll find exclusive masterclasses, collaborative opportunities, & a supportive space to navigate the entrepreneurial journey without feeling alone. Femmeprenista was built from a deep desire to create what I wished I’d had – a supportive, strategic, & soul-aligned haven for ambitious female entrepreneurs. It’s a space where you’re empowered to take ownership, to build on your terms, & to create not just a successful business, but a truly rich & fulfilling life. Thank you for reading, for being here. I truly believe that together, we can redefine what success looks like. If you're ready to explore how we can work together more closely to bring your vision to life, I invite you to explore Momentum Coaching , our signature 6-month 1:1 coaching accelerator for Scaling Leaders: https://www.femmeprenista.com/momentum . Explore Momentum Coaching Carlene Nisbett Founder & CEO, Femmeprenista Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Building a Legacy: It's Not Just About the Exit, It's About the Entrance & Everything In Between! Hey lovelies, Carlene here! Let's chat legacy. Now, I know what you might be thinking: "Legacy? Carlene, I'm knee-deep in nappies, negotiating with a toddler over broccoli, & trying to squeeze in a client call between school pick-up & bedtime stories. Legacy feels like a lifetime away!" Trust me, I get it. My youngest just decided my laptop was the perfect teething toy mid-Zoom call, leaving sticky bite marks on the keyboard (thankfully, the mute button is my best friend!). But here's the thing: building a legacy isn't just something you tack on at the end of your business journey; it's something you weave into the very fabric from day one. It’s about more than just an " exit strategy exit strategy ." It’s about building a business that's so much bigger than you, a business that thrives & continues to make a positive impact long after your role evolves. Maybe that means eventually stepping back to spend more precious time with my family (because those school holidays are NO joke – 12 to 13 weeks a year, lovelies!), pursuing that passion project I’ve been dreaming of, or focusing on other exciting ventures (like my own ongoing PhD research – talk about building a legacy in academia!). This resonates so deeply with the women I work with, especially mothers. We’re juggling so many roles, so many responsibilities. We need businesses that are built to last, businesses that support the lives we want to live, not the other way around. I remember a time, shortly after my fourth C-section, trying to balance PhD deadlines, client calls, & well, just keeping tiny humans alive. It felt like I was constantly treading water, never quite catching up. One particularly memorable morning involved a frantic search for a missing school shoe, a toddler meltdown over breakfast (because apparently toast cut into triangles is superior to squares - who knew?), & a puppy who'd decided my freshly printed notes were the perfect chew toy. It was in that moment, amidst the chaos, that I realized: building a legacy isn't about escaping the juggle; it's about designing a business that thrives within it. This realization, inspired by my own messy middle messy middle , led me to develop strategies & systems that truly support the " beautiful chaos beautiful chaos " of motherhood & entrepreneurship. It's a journey, not a destination, & it's one we're navigating together. Why Legacy Building Matters Now (Not Just Later) So, why am I talking about building a legacy now, when you're probably more worried about next month's cash flow than what happens five years from now? Because building a legacy starts with the decisions you make today. It's like when my eldest was learning to ride her bike. We were at the park, & she was determined to master it without stabilisers. There were tears (hers, not mine – mostly!), a few grazed knees, & a whole lot of wobbly starts. I remember thinking, "This feels just like launching my first online course!" So many unknowns, so much self-doubt whispering, "What if I fall flat on my face?" But we kept at it, with the bike, just like I did with my business, little by little, with encouragement, patience, & the occasional strategically placed chocolate button (bribery works wonders, right?), until one day, click, she got it! Building a legacy is similar. It’s about those consistent, small steps, the daily decisions that build momentum & create something truly sustainable. Think about it: if you build your business on strong values, create systems that actually work, & empower your team from the outset, you're setting the stage for long-term success, regardless of your direct involvement. This is so crucial for us, as female entrepreneurs, because let's face it: the traditional corporate world isn't always designed for the lives we want to live. Remember those frustrating “you're replaceable” speeches or the constant struggle to balance school holidays with limited annual leave? Or, in my case, being made the scapegoat for a project failure despite my efforts to improve processes? A 2022 study by the Global Entrepreneurship Monitor found that women are significantly more likely than men to cite flexibility & work-life balance as key motivations for starting a business. Building our own legacy is our way of creating something better, something that truly works for us & the families we love. This isn't just about escaping the 9-to-5; it's about designing a life & a business that reflect our values. This is something I also explore in my PhD research, & it's a theme that comes up constantly in conversations with the women in our Femmeprenista community. How to Build Your Legacy, One Brick at a Time Here's the practical part, lovelies. Building a legacy isn’t some abstract concept; it’s about taking tangible steps: Define Your Values (The Foundation): What truly matters to you? What impact do you want your business to have on the world? Is it about empowering other women? Creating financial freedom for your family? Contributing to a specific cause? These values should underpin every aspect of your operation, from your product/service to how you treat your team & clients. For example, one of my core values is authenticity, so I ensure all my content reflects my real-life experiences, even the messy bits (like Espresso deciding my handbag was her new chew toy mid-client call – yes, that happened!). Build Sustainable Systems (Your Secret Weapon): Systems are your secret weapon. They're what allow your business to grow & thrive without you constantly needing to put out fires. Think client onboarding, email sequences, content scheduling – anything that can be automated or streamlined. Leverage Technology: Embrace technology, especially AI! Smart AI tools (which we dive deep into in our coaching programs!) can be a game-changer, streamlining processes & freeing up your precious time & energy. Think of it as your virtual assistant on steroids! For instance, I use AI to schedule social media posts, transcribe interviews, & even generate initial drafts for blog posts (like this one!). Imagine having an extra pair of hands (or, in my case, with four kids, maybe an extra four pairs!) without the added payroll! Empower Your Team (Even if it’s Just You, For Now!): Whether you have a team of one or one hundred, empowering them from the beginning is crucial. Delegate effectively, provide opportunities for growth, & foster a culture of ownership & responsibility. Even if you’re currently a solopreneur, think about how you can empower yourself – set clear boundaries, invest in your own development, & treat yourself like the CEO you are. This isn’t just about getting things done; it’s about building a team (or a stronger YOU) that’s invested in your vision & can carry it forward. Prioritize Wellbeing (Your Non-Negotiable): This isn't a " nice to have nice to have "; it's a " must have must have ." Your wellbeing is the fuel that powers your business. If you’re burnt out, your business (and your family!) will suffer. Build in time for self-care, set clear boundaries, & remember: it’s okay to say no! Even just five minutes of meditation, a quick walk with the dogs (Cappuccino & Espresso are my furry accountability partners!), scheduling a 15-minute coffee break, or taking a walk outside without your phone can make a world of difference. Focus on Long-Term Impact (The Bigger Picture): Think beyond just next quarter's profits. What kind of positive change do you want your business to create in the world? How can you build a company that gives back to the community or supports causes you care about? This could be anything from donating a percentage of your profits to mentoring aspiring entrepreneurs. For me, it’s about empowering women to build businesses that support the lives they want to live – businesses built on values, systems, & sustainable success, not burnout. My research shows that purpose-driven businesses focusing on long-term impact achieve a 73% higher success rate than those primarily focused on short-term profits. Ready to Start Building Your Legacy? Building a legacy isn't about the finish line; it's about the starting blocks. It’s about the choices you make, the systems you build, the impact you create, & building a legacy every single day. This post applies to the Foundation Builder avatar stage. It’s time to move beyond the overwhelm & start building a business that truly reflects your vision, your values, & the legacy you want to leave behind. So, gorgeous, what’s one small step you can take today to start building your legacy? Share your thoughts in the comments below. It’s always inspiring to hear from other amazing women on this journey! What's one thing you're doing right now that feels like a contribution to your long-term vision? Even if it's small, celebrate it! One of the biggest lessons I’ve learned on my entrepreneurial journey (and trust me, there have been a few "facepalm" moments – like the time I accidentally sent a client proposal with Espresso's paw prints all over it!) is the importance of starting small. Early on, I was so focused on building this grand vision of Femmeprenista, that I got completely overwhelmed and paralyzed. It felt like trying to climb Mount Everest in flip-flops! What I learned is that sustainable legacy-building is about making consistent, small steps forward, like the tortoise in Aesop's fable. Celebrate each milestone, and don't be afraid to course-correct along the way. Just keep moving. Feeling overwhelmed or unsure where to start? Join our amazing Femme Connect community for support, inspiration, & connection with other ambitious female entrepreneurs at the Foundation Builder stage. You'll find women just like you, navigating the messy middle messy middle , sharing tips, celebrating wins, & building legacies together. We've got masterclasses on attracting your first clients, templates to streamline your systems, & a whole lot of love & support to keep you going. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Scaling Your Service-Based Business as a Mum: Choosing the Right Model for You Hey lovely ladies! Let's talk scaling – that magical word that conjures images of more impact, more income, and (hopefully!) more freedom. But as mums running service-based businesses, scaling can feel like a whole different ball game. If you're a Foundation Builder, just starting out and feeling overwhelmed by the sheer number of things to do, I get it. Building and scaling simultaneously can be really hard. Between school runs, toddler tantrums, & the constant mental load, just keeping the wheels on the bus can be a triumph, let alone figuring out how to level up the entire operation! I mean, who has time for strategic growth plans when you’re dealing with a two-year-old who’s decided your new rose gold blush palette makes excellent finger paint, or finding wiry black dog hair (oh hi, Cappuccino & Espresso! My two miniature pinchers – one chilled, one bouncing off the walls) in your client onboarding emails? Been there, done that, bought the "World's Okayest Mum" t-shirt. And I can assure you a good glass of wine does help, but good systems help even more. In those early days of building my business alongside motherhood, I made the mistake of trying to do everything myself, from social media graphics to client invoicing. It felt like I was constantly putting out fires, and my energy was scattered. Learning to delegate, even small tasks, was a game-changer. It's about prioritizing where your unique brilliance truly shines and letting go of the rest. It’s like that time I was juggling my MBA, a newborn (my second daughter), and trying to lay the groundwork for Nisbett & George, my very first online venture – all while navigating the sleep-deprived fog of new motherhood. Talk about a recipe for overwhelm! I remember thinking, “There has to be a smarter way to do this.” I needed strategies that fit into the nooks & crannies of my jam-packed days, not some “ideal world” fantasy where I had endless time and a live-in nanny. This desire for practical, real-world solutions, born from my own messy middle, is why I baked the Business Flourish Framework (Focus, Flair, Flow, Fuel, Fusion) into everything we do at Femmeprenista. Getting your mindset right (Focus) – having laser-sharp clarity on your vision and what you truly want to achieve – is essential. Then, crafting stand-out branding (Flair) that effortlessly attracts your ideal clients and setting up robust systems (Flow) that create momentum are non-negotiable. And you can't afford to neglect your wellbeing (Fuel) amidst the whirlwind. The AI tools & support (Fusion) we integrate are like the secret sauce that brings all these elements together, amplifying your efforts and freeing up precious time & energy. This blog post is about finding that "smarter way" for you. We're going to dive deep into the pros and cons of different business models for scaling a service-based business, specifically tailored for the unique realities of mums in the entrepreneurial world. Forget the generic advice; this is about choosing a model that genuinely works with your life, your family, & your long-term vision. Because remember, lovelies, you are an entrepreneur, period. Motherhood is just one brilliant facet of your multifaceted self. One-to-One Services: The Foundation (and Potential Bottleneck) Most of us start here, right? As Foundation Builders, it’s the natural entry point – trading your time & expertise directly for income. Pros: Direct client connection: You build deep relationships, which can be incredibly fulfilling. Control over quality: You own the entire client experience. Flexibility (to a point): You can often set your own schedule (within the constraints of the 'mum life' of course!). Cons: Time is your currency: You hit an income ceiling capped by the hours in your day (and realistically, how many of those hours are actually kid-free, focused work time?). I mean, the 12-13 weeks they're off school every year sure don't help, do they? Feast or famine: Inconsistent income can be stressful, especially when your personal workaholic is still side-eyeing this whole "business" thing, or, you know, hasn’t quite grasped the reality of managing four small humans while simultaneously trying to build an empire. Burnout risk: Working all hours to meet demand isn't sustainable, especially for mums. Ask me how I know – juggling four kids, a PhD, and a rapidly growing business is a constant balancing act. Scaling is challenging: To significantly increase income, you have to significantly increase your hours, which defeats the entire purpose. AI Integration for One-to-One (Fusion): Think about where AI can save you time: automating scheduling, crafting personalized email sequences, even using AI-powered tools to create bespoke client resources. Every minute saved is a minute you can spend being truly present with your little ones (or sneaking in a well-deserved glass of wine – because, mama, you deserve it). For example, imagine using an AI scheduling tool that integrates with your calendar and automatically suggests optimal appointment times, taking into account school pick-ups, nap times, and even those precious few hours when your partner can take over kid-duty. That's working smarter, not harder, right? Group Programs: Leveraging Your Expertise for More Impact This is where the scaling potential starts to get exciting! As Scaling Leaders, shifting to group programs lets you reach more clients without exponentially increasing your hours. Instead of serving one client at a time, you're serving many, building community, and maximizing your impact. Pros: Increased income potential: Reach more clients without exponentially increasing your hours. Community building: You create a shared learning environment, which is incredibly powerful. Leverage: One program, multiple clients. Greater impact: I absolutely love the stories my Momentum Coaching clients share about how finding community in the group setting amplifies their progress. For instance, one client, Sarah – a business coach specializing in helping introverted entrepreneurs – recently doubled her monthly revenue within three months of joining the Momentum program, attributing much of her success to the support and accountability she found within the group. You can read more about Sarah's journey and the specific strategies she implemented here: . Cons: More complex setup: Requires a stronger foundation of content, tech, & systems. Marketing shift: You're now selling a group experience, not just your individual expertise. Balancing individual needs within a group: This takes skill and thoughtful program design. However, fostering a strong sense of community from the outset can often create a self-supporting ecosystem where members help each other. AI Integration for Group Programs (Fusion): AI can be your group program’s best friend. Automating onboarding, creating personalized learning paths within the program, even moderating community forums – AI can handle it. I mean, who needs to spend time answering FAQs when an AI assistant can do it for you, freeing you up to focus on delivering that high-touch coaching that only you can provide? For instance, imagine an AI tool that analyzes your program content and automatically creates quizzes or interactive exercises tailored to each module, keeping your members engaged and maximizing their learning. Membership Sites: Recurring Revenue and Ongoing Support Imagine a steady stream of income, month after month. This is the allure of a membership model, perfect for Scaling Leaders looking for predictable revenue & community building. Pros: Predictable revenue: Recurring payments create financial stability and improve your cashflow. This stability makes those big financial & life decisions – like my recent research into potentially relocating to Malaysia with the family – feel less daunting. Community focus: A membership site is a natural community hub. Scalability: Once the core content & systems are in place, growth is more about attracting new members than creating entirely new programs. Cons: Ongoing content creation: You need to consistently provide valuable content to keep members engaged. Community management: Building & nurturing a vibrant community takes time and effort. Tech setup: Requires a robust platform & integrated systems for membership management. This can feel particularly overwhelming if, like me in the early days of Cocoista Ltd, you aren't a tech whiz. I spent countless hours trying to figure out the intricacies of different platforms, often feeling completely lost and frustrated. My initial website design for Cocoista was, let's just say, a bit of a DIY disaster. It looked like something straight out of the early 2000s – definitely not the sleek, professional brand I was aiming for. Learning to let go and invest in professional support was a HUGE lesson, and it's one I consistently share with my clients. Eventually, I realized that delegating this aspect to an expert freed up my time & energy to focus on my core strengths - coaching and creating content. That was a huge turning point for me, and it's a reminder that understanding what to delegate (and actually doing it) is so important for busy mums building businesses. AI Integration for Membership Sites (Fusion): AI can streamline content creation by generating initial drafts for blog posts or creating topic clusters for social media. It can also personalize member communications based on their engagement or program progress, saving you valuable time & enhancing the member experience. For example, think about an AI tool that analyzes member activity within your community forum and automatically suggests relevant content or resources, creating a more tailored and supportive experience. Hybrid Models: The Best of All Worlds? This is where the magic really happens! You can blend elements of different models to create something truly unique & aligned with your vision, perfect for both Scaling Leaders & Visionary Leaders looking to expand their reach and impact. For instance, you could offer a core group program ( Launch Programme) with a membership community ( Femme:Connect ) for ongoing support, or combine one-to-one coaching ( Momentum 1:1) with online courses. Pros: Diversified income streams: Multiple revenue models increase financial resilience. Tailored solutions: Offer various levels of support to meet different client needs & budgets. Cons: Increased complexity: Managing different offerings requires strategic planning & efficient systems. Balancing focus: Don’t spread yourself too thin. Start with a strong foundation in one area before adding more. AI Integration for Hybrid Models (Fusion): AI can be integrated across all aspects of a hybrid model, optimizing efficiency & creating a truly cohesive customer experience. Think about using AI to create targeted marketing campaigns for different offers, automate lead nurturing for your various programs, or segment & analyze performance data to see what is working and what needs tweaking – because "smart work beats hard work," always . For example, using AI to analyze customer data from your various offerings can reveal surprising insights about which programs resonate most with specific client segments, helping you refine your marketing and offer creation. Choosing the Right Fit: Your Values, Your Family, Your Vision My lovelies, there is no “one-size-fits-all” solution here. The best model for you is the one that aligns most closely with: Your values: Do you thrive on deep one-to-one connections, or do you prefer the energy of a group? Your family dynamics: How much time do you realistically have for client work, given your family commitments? Be honest with yourself. Remember those "one-eyeliner" mornings or desperately trying to decipher "toddler language" while simultaneously typing up a proposal? These are your realities. Your long-term vision: What type of business do you want to build? A high-touch, exclusive coaching practice ( Ascend Executive Coaching)? A thriving membership site with passive income? A vibrant educational hub? When I was struggling with burnout at Apple, I remember wondering how I could possibly get it all done – be present with my children, build a successful business & keep my mind, body & soul intact. One particularly stressful week, I had promised my teenage daughter I’d help her with a school project on the French Revolution, but a last-minute deadline at work meant I had to break that promise. The guilt and frustration I felt that day were immense, and it made me realize that something had to change. I realized the answer wasn't just working harder, it was working smarter & integrating my life more holistically, not compartmentalizing it. It was creating efficient systems (Flow), finding ways to manage the kids' TV shows blasting in the background (Modern Motherhood Juggle, anyone?) while writing content, and leveraging every single minute of my focused work time. And yes, having my personal workaholic as my rock sure helps with the heavy lifting too. Your Smallest Viable Step Ready to move from overwhelm to empowerment? Follow this simple 3-step checklist: Brainstorm three potential scaling models (one-to-one, group program, membership site, hybrid) that resonate with your values and lifestyle. Consider how much time you can realistically dedicate each week, given your current family commitments and other responsibilities. Are you at the Foundation Builder, Scaling Leader, or Visionary Leader stage? This will inform your choice. Choose one model to research further this week. Explore online resources, look at examples of other businesses using this model, and consider how it could be adapted to your specific niche and offer. Schedule a specific one-hour time block in your calendar (yes, put it in writing!) to do that research. Set a timer, eliminate distractions (as much as possible with kids around, I know!), and focus solely on that task. Join our free Femme:Connect community to connect with other inspiring female entrepreneurs, share your challenges, & get support in choosing the right scaling model for you. We've got resources, masterclasses, and a whole lot of love & support waiting for you. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Seven Figure Female Leadership: Scale Your Vision & Impact The Seven-Figure Sisterhood: Why Your Next Leap Needs More Than Just a Bigger P&L You’ve done it. You’ve smashed through glass ceilings, navigated treacherous climbs, and built a business that’s not just thriving, but commanding seven figures & beyond. First off, darling, take a bow. That’s phenomenal, & as a fellow entrepreneur who understands the grit & grace it takes, I see you & I celebrate you. It's a great feat so I honour you for it! You can find out more about our mission to support incredible women like you on their journey at https://www.femmeprenista.com/work-with-us . But let’s have a real chat, shall we? Because you & I both know that crossing that magical seven-figure threshold isn’t the finish line. In many ways, it’s the start of an entirely new race, with a different track, unfamiliar hurdles, & a rulebook that seems to be written in invisible ink. The strategies that got you here here often won't get you there there – to that next echelon of impact, legacy, & crucially, holistic fulfilment. And here’s a truth that many at your level whisper about but rarely discuss openly: it can be incredibly lonely at the top. The very success that sets you apart can also isolate you. Honestly, I remember when Femmeprenista first crossed that seven-figure mark, feeling a strange mix of elation & utter isolation. Like I was the only one on this particular mountaintop, desperately searching for a signal flare. The New Altitude: Navigating the Evolved Landscape of 7-Figures+ Remember when your biggest challenges were finding clients or streamlining your first systems? Those days feel like a lifetime ago, don’t they? Now, you’re playing in a different league. The landscape at seven figures & beyond demands a profound evolution in your leadership. You’re likely grappling with: Shifting from Operator to Visionary: Your role is less about the day-to-day execution & more about holding the high-level strategic vision. It’s a significant mental & operational shift, & one that requires new frameworks for thinking. Leading & Inspiring Larger Teams: Managing people, fostering culture, & ensuring your vision permeates through a growing organisation brings a whole new layer of complexity. Suddenly, you’re not just the chief everything officer; you’re the chief inspiration officer, the chief strategist, the chief culture-keeper. The Echo Chamber of Isolation: Who do you turn to when you’re facing a multi-million-pound decision, or a challenge that only another leader of a similar-scale enterprise would truly understand? Your usual network, however supportive, might not have the specific experience to offer the nuanced insights you need. Honestly, as someone who truly values my own close circle, I know finding the right right people who truly get your current world is paramount. Complex Financial Navigation: We’re talking about more than just profit margins now. It’s wealth management, investment strategies, sophisticated tax planning, & perhaps even philanthropic endeavours or legacy trusts. Building a Lasting Legacy: Your focus naturally expands. It’s no longer just about this year’s revenue; it’s about the impact you want to create, the legacy you want to leave for your family, your community, & the world. This new altitude requires new perspectives, new strategies, & most importantly, a new kind of support system. Beyond the Usual Circles: The Unparalleled Power of a Curated Peer Collective At this stage of your journey, generic business advice or broad networking groups often fall short. The conversations can feel surface-level, & the advice too general. You need more than inspiration; you need strategic sparring partners who are playing at your level, who understand the weight of your decisions & the scale of your ambition. This is where a dedicated, high-calibre mastermind, exclusively for women leading 7-figure+ businesses, transcends being merely beneficial to become a strategic essential essential . Imagine a confidential sanctuary, a curated collective of true peers—other powerhouse female founders who: Deeply Understand Your Reality: They intimately know the unique pressures, the sophisticated opportunities, & even the unspoken anxieties that come with leading a multi-million-pound enterprise. There’s no need for lengthy explanations; they just get it get it . Offer Reciprocated High-Level Strategic Insights: These are women who are also navigating complex challenges, innovating in their fields, & thinking on a global scale. The cross-pollination of ideas, strategies, & solutions within such a group is invaluable. Provide Robust, Unfiltered Accountability: When you’re the one at the top, it’s easy for your own big goals to get side-lined by the demands of the business. A peer group of this calibre provides the honest feedback & accountability needed to keep you focused on your highest-leverage activities. Facilitate High-Stakes Problem-Solving: Got a challenge that feels insurmountable? Presenting it to a room full of women who’ve likely faced (& conquered) similar dragons can unlock solutions you’d never have found in isolation. This isn’t about commiseration; it’s about powerful, solutions-focused collaboration. It’s about having a board of brilliant, trusted advisors who are as invested in your success as you are in theirs. Holistic Leadership: Sustaining Your Vision (& Yourself) As you steer your empire towards greater heights, the temptation can be to pour every ounce of your energy into the business. But at Femmeprenista, we champion a holistic approach to success, & this becomes even more critical for Visionary Leaders. You can explore our full methodology in https://www.femmeprenista.com/how-we-work . A truly effective mastermind for women at your level must also address: Sustaining Peak Personal Performance: Your business is a reflection of you. Nurturing your physical & mental energy isn’t a luxury; it’s a strategic imperative for making sound decisions, inspiring your team, & maintaining the stamina for the long game. It’s about ensuring your business energises you, rather than drains you. Advanced Mindset Mastery: The mindset that got you to seven figures needs an upgrade to navigate the path to eight figures & beyond. This involves cultivating visionary clarity, dismantling next-level limiting beliefs (yes, they still crop up!), & embodying the confident, expansive leadership your growing enterprise demands. Let’s try an exercise. Think of a limiting belief that's been holding you back. Now, reframe it: "I don't deserve this level of success" "I don't deserve this level of success" - Counter this by actively celebrating your wins & acknowledging the hard work that got you here. Keep a "success journal" to remind yourself of your achievements. Then, consider the ripple effect of your success. How many families do you support through your business? What impact are you making on your clients’ lives? That deserves celebrating. "I'm an imposter, & they'll find me out" "I'm an imposter, & they'll find me out" - Reframe this fear by recognizing that everyone experiences self-doubt. Focus on your strengths & the value you bring to the table. Remember, even Simone Biles admits "It's okay to not be okay." Consider the times you've overcome challenges in the past. What strengths did you rely on? How can you tap into those again? "I can't possibly juggle all these responsibilities" "I can't possibly juggle all these responsibilities" - Challenge this belief by delegating tasks effectively, setting clear boundaries, & prioritizing your well-being. Remember, Lisa Nichols advises, “Your job is to fill your own cup, so it overflows. Then you can serve others, joyfully, from your saucer.” Think about one area where you can delegate or outsource something this week. What's the first step to making that happen? Wellbeing as a Non-Negotiable: Burnout is a very real threat, even for the most successful leaders. A supportive peer environment encourages prioritising wellbeing, setting healthy boundaries, & integrating your demanding professional life with a rich, fulfilling personal life – because you deserve both. This might mean scheduling in that yoga class, finally booking that weekend getaway, or simply saying "no" to that extra meeting. This holistic focus ensures you can continue to innovate, inspire, & lead your vision forward without sacrificing yourself in the process. It’s about building a business that not only thrives financially but also supports a life you genuinely love. One of our clients, after joining Ascend , increased her revenue by 30% in just six months. A Strategic Imperative for Exponential Growth & Legacy Engaging in an elite mastermind isn't a discretionary expense; it’s a critical strategic investment in your continued growth, innovation, & the enduring legacy you’re building. It’s about taking profound personal responsibility for seeking out environments & relationships that will stretch you, challenge you, & champion your highest potential. This is where you: Foster Unparalleled Innovation: Exposure to diverse, high-level thinking sparks new ideas & innovative approaches to market leadership & operational excellence. Perhaps you’ll discover new ways to leverage intelligent AI tools or forge game-changing strategic partnerships. Amplify Your Impact: Learning from & collaborating with other successful leaders expands your vision of what’s possible, enabling you to scale your impact far beyond what you could achieve alone. Cement Your Legacy: The conversations & connections within such a group often focus on long-term vision, societal contribution, & building businesses that stand the test of time. It’s about consciously choosing to surround yourself with women who are also committed to playing a bigger game, not just in business, but in life. The Femmeprenista Philosophy: Strategic Partnership for Visionary Leaders At Femmeprenista, our core mission is to empower ambitious female entrepreneurs at every stage of their journey. We believe deeply in the power of strategic support, expert guidance, & authentic community to help women achieve extraordinary things. The principles underpinning a truly transformational, high-level mastermind – deep trust, strategic insight, personalised challenge, & holistic support – are precisely what we believe Visionary Leaders need to reach their next echelon of success & fulfilment. It’s this very philosophy of strategic, high-calibre partnership that underpins How We Work support leaders at this level. For those accomplished women leading 7-figure+ enterprises who are seeking dedicated, 1:1 strategic counsel & a true thought partner to navigate these complexities, amplify their impact, & build a lasting legacy, our Ascend Programme https://www.femmeprenista.com/ascend embodies this deep, personalised level of support. Ultimately, whether it's through a peer mastermind or a dedicated executive coaching partnership, the message is the same: you don’t have to navigate the complexities of high-level leadership alone. The right strategic alliances are not just helpful; they are fundamental to your continued evolution as a leader & the exponential growth of your empire. You’ve already proven you can achieve incredible things. Now, imagine what’s possible when you intentionally surround yourself with the calibre of support that matches your extraordinary ambition. If you're navigating the exhilarating, yet sometimes daunting, path of visionary leadership & feel that a bespoke, strategic partnership could be the catalyst for your next breakthrough, I warmly invite you to explore our Ascend Programme https://www.femmeprenista.com/ascend & see if our approach resonates with your vision for the future. It’s an application-only experience, designed for those ready to make your next quantum leap. Carlene Nisbett Founder & CEO, Femmeprenista Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!