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Beyond the Pitch: How Ambitious Female Entrepreneurs Can Master 'Invisible Selling' by Leading with Value, Authentic Connection, & Service Let’s have a bit of a heart-to-heart, shall we? Does the mere thought of "selling" make your stomach do a little flip? You’re not alone. If you're a Foundation Builder – still laying the groundwork for your business – know that for so many brilliant, ambitious female entrepreneurs – especially us mums juggling a million & one things – the idea of having to "sell" can feel… well, a bit icky. It conjures up images of pushy tactics, disingenuous pitches, & that uncomfortable feeling of trying to convince someone to buy something. Ugh, no thank you! I remember a few months ago, launching a new mini-course & feeling that familiar resistance to "selling"... because I'd invested so much time and feared no one would buy it! I knew it was valuable, but the thought of being too pushy made me want to hide! I even made the mistake of being too available in DMs, answering every question in painstaking detail... and then no one enrolled! But then I reframed it: I wasn't selling; I was offering a solution to women who were struggling, & it clicked for me! What if I told you that selling doesn’t have to be a source of dread? What if it could be an empowering, authentic, & even joyful extension of your mission? What if "invisible selling" – where sales happen as a natural result of genuine connection & service – was your superpower? Well, grab a cuppa (or something stronger, I’m not judging – it’s wine o’clock somewhere!), because we’re about to redefine selling, Femmeprenista style. Let's Be Honest: Why Does "Selling" Feel So… Icky? For many of us, particularly women, the traditional concept of selling feels inherently uncomfortable. We’re often natural connectors, nurturers, & problem-solvers. The idea of aggressively "closing a deal" can feel completely at odds with these strengths. We worry about being perceived as pushy, desperate, or inauthentic. And who has the energy for that, especially when you're trying to remember if it's PE kit day or if you’ve accidentally scheduled a client call during the school play? These feelings often stem from outdated, aggressive sales models that are, frankly, designed to make people feel pressured. But here’s the truth: building a thriving business does involve inviting people to invest in your solutions. The magic lies in how you do it. It's about shifting your entire perspective on what it means to "sell." The Big Reframe: Selling as an Act of Authentic Service This is where we start to transform that icky feeling into one of purpose. At its heart, "selling," when done authentically, isn't about pushing a product; it's about providing a solution. It's an extension of your core mission to serve, to solve problems, & to make a genuine difference in the lives of your ideal clients. Think about why you started your business. What impact do you want to make? What transformation do you offer? When you truly believe in the value you provide, sharing it with those who need it most becomes an act of generosity, not a demand. This is about aligning your sales practices with your deepest "why," ensuring that every interaction is rooted in integrity & a genuine desire to help. It’s a fundamental shift in your Focus Focus , your mindset, to see selling not as a transaction, but as a transformation you facilitate. I often find my clients, when asked the right questions in my 1:1 sessions, realise that selling is a chance to change lives. What are the actions you are taking to make that change? Femmeprenista Female Entrepreneur Support: Find Your Purpose is a great place to explore this deeper alignment if you're looking to connect your daily actions with your overarching mission. I often ask my clients in coaching sessions, "What does success truly mean to you?" And when we dig deep, it's rarely just about the money. It's about fulfillment, impact, & freedom. Authentic selling is a pathway to that kind of holistic success. The Heart of Invisible Selling: Empathetic Connection & Unshakeable Trust So, how do we move from "pushy" to "purposeful"? It all begins with genuine human connection. Invisible selling isn't about fancy scripts or psychological tricks; it's about deeply understanding your ideal client – their dreams, their fears, their unspoken needs. It’s about fostering genuine trust before you ever even whisper about an offer. This means listening more than you talk. It means asking insightful questions & truly hearing the answers. It’s about leading with empathy, making people feel seen, heard, & understood. When I was working at Apple, I learned that truly supporting a team member, even one who was struggling, started with getting to know them as a person, not just an employee. What was worrying them, & how could I help? The same principle applies to our clients. It's like Roxie Nafousi puts, “I don’t chase, I attract”. When you build this foundation of trust & authentic connection, the "sale" often becomes a natural, invited conversation. Your ideal clients will feel that you genuinely care about their success, & that makes all the difference. This isn't something you can fake; it comes from cultivating your intuition & leading with your heart. Attraction Over Pursuit: Your Value is Your Loudest Magnet Imagine a world where your ideal clients come to you , already interested & eager to learn more. Sounds dreamy, right? This is the power of value-first, attraction-based marketing. This is where the Flair Flair in your business truly shines – developing that authentic brand & marketing presence that draws your people in, rather than you having to chase them. How does this work? By consistently sharing your expertise, insights, & solutions. Think blog posts (like this one!), valuable social media content, helpful email newsletters, or even a supportive free community like our own Femme:Connect Community Page . When you generously offer value, you're not just showcasing your knowledge; you're building Know, Like, & Trust. You're positioning yourself as a go-to expert & a trusted guide. This doesn't mean giving everything away for free, but it does mean being generous with your wisdom. It’s about educating & empowering your audience. When you do this consistently, the "selling" part becomes much simpler. The conversation shifts from "Let me convince you" to "You've seen the value I offer, here’s how we can go deeper." It’s about making your offering the logical next step for someone who already appreciates what you do. Our entire Business Flourish Framework is built on this principle of authentic attraction & strategic value delivery. From Pressure to Partnership: Practical Ways to Enrol Clients with Ease Okay, so we’ve shifted our mindset, focused on connection, & led with value. Now, what about those actual conversations where an offer is made? How do we navigate those without slipping back into "salesy" mode? For Foundation Builders, these tips are especially key to remember. Consultative Dialogue, Not a Pitch: Frame these conversations as collaborative explorations. You’re not there to deliver a monologue; you’re there to understand their specific situation & explore if & how you can help. Ask questions like, "What would achieving X mean for you?" or "What’s the biggest thing standing in your way right now?" Example: Instead of launching straight into your program details, start by asking, "What's the one thing holding you back from reaching your income goals this quarter?" Example: Follow up with, "And how would it change things for you, your family, or your business if we could solve that together?" Focus on the Transformation: People don’t buy coaching, courses, or services. They buy transformation. They buy the solution to their problem, the achievement of their aspiration. Clearly articulate the journey you take clients on & the tangible outcomes they can expect. What will their life or business look like after working with you? The brilliant Adrienne Weimer advocates for a strategic product suite design (entry, signature, ascension) Link to article about Weimer , so what does yours look like? Example: "Imagine waking up each day knowing exactly what to do to attract ideal clients, without feeling salesy or overwhelmed and finally having time for that morning coffee with the kids." Example: "Picture having a clear, step-by-step system that consistently brings in leads, so you can finally ditch the feast-or-famine cycle and book that long-overdue spa day." Listen for Readiness: Not everyone is ready for your offer right now, & that’s okay. Part of authentic selling is recognizing the right timing. If someone isn't a fit, or if the timing is off, gracefully acknowledge that. Pushing someone who isn't ready rarely ends well for anyone. Example: Instead of trying to force a fit, say something like, "I truly appreciate you sharing your situation. It sounds like now might not be the perfect time, but I'm happy to point you towards some resources that might be helpful in the meantime... perhaps a great podcast or a free guide." Example: If it seems like they need to address some foundational mindset blocks first, suggest a relevant book or a free meditation. "I often suggest my clients get clear on their goals to see if the time is right!" Make the "Yes" Easy (for the Right People): When someone is ready & a clear fit, make it simple for them to move forward. Have clear processes for onboarding, payment, & getting started. This is where having streamlined systems in place, a key aspect of business Flow Flow , can make a huge difference, ensuring a smooth & professional experience from the outset. Example: Offer a one-page onboarding document that clearly outlines the next steps, payment options, & scheduling links. Example: Use a tool like Calendly or Acuity Scheduling to allow clients to easily book their first session & set clear expectations upfront. Handle Hesitations with Empathy & Curiosity: If someone expresses a concern (e.g., about price or time), don’t get defensive. Get curious. Gently explore the root of their hesitation. Sometimes, it’s a genuine logistical issue; other times, it’s fear or a limiting belief you can help them work through. Remember, objections are often just questions in disguise. Example: Instead of immediately lowering your price, try asking, "I understand your hesitation. What part of the investment feels most challenging for you right now?" This can reveal the underlying issue. "Are you worried you won't have the time?" Example: If they're concerned about the time commitment, explore if there are ways to adapt the program or offer a more flexible option. For many Foundation Builders, just getting clear on their value & who they serve is the first hurdle. If that's you, our Spark Program Page is designed to help you lay these crucial foundations, so you can approach these conversations with confidence & clarity. Your Integrity, Your Superpower: Why Selling from the Soul Wins (Especially for Mums!) Here’s what I truly believe: for female entrepreneurs, especially those of us juggling the beautiful chaos of motherhood, selling with integrity isn't just a nice-to-have; it's our superpower. Our time is precious, our energy is finite. We don’t have the capacity for tactics that drain us or feel out of alignment. When you sell from a place of genuine service & authentic connection, it’s energising. It feels good. It builds sustainable relationships with clients who love working with you & become your biggest advocates. This approach naturally helps you avoid the kind of burnout often associated with inauthentic "hustle" tactics, supporting your overall well-being & ensuring your business provides energy rather than depletes you. My own journey through my MBA at Cranfield brought this into sharp focus. I realised that true success isn't just about financial gain; "Isn't life about the quality of it, not just how much you've got in the pocket?" That quality extended to how it was informed and sharpened – a quality life meant flexibility to choose time with my kids, or taking control of my schedule. That quality extends to how we run our businesses, how we interact with our clients, & the kind of impact we want to make. Choosing an aligned, ethical sales approach is an act of personal responsibility, a conscious decision to build a business that reflects your deepest values & supports the life you truly want to live. It's about being the kind of business owner your children can be proud of. Ready to Make "Selling" Feel Good? Imagine "selling" feeling less like a chore & more like an exciting opportunity to connect, serve, & make a real difference. Imagine clients being drawn to you because of your authenticity & the genuine value you offer. This isn't a far-fetched dream; it's entirely possible when you embrace the art of invisible selling. It’s about shifting your mindset, leading with empathy, generously sharing your value, & always, always acting with integrity. It's about understanding that your unique voice & your genuine desire to help are your most powerful assets. “Your language is either your gateway to learning & choice, or your jailer,” Sue Knight said, & how right she was! If you’re a Foundation Builder who’s ready to move beyond the fear of selling & learn how to attract your first clients in a way that feels authentic & aligned, I warmly invite you to explore our Spark Program Page . It’s a 4-week accelerator designed to help you get crystal clear on your idea, your niche, & your ideal client, so you can build that essential foundation for confident, heart-centred client enrolment. We know selling can be scary as a Foundation Builder, but it doesn't have to be! Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

More Than Just Profits: How Strategic Investing Can Build Your Legacy & Fund Your Vision in 2025 (Aimed at Entrepreneurial Mothers) Hello lovely, So, your business is growing. You’re navigating the thrilling, sometimes utterly bonkers, rollercoaster of entrepreneurship, probably whilst also juggling school runs, mountains of laundry, & the distinct possibility that one of your little ones has just redecorated the sofa with a yoghurt pot. I get it. That organised chaos, where you’re rocking a business meeting with baby wipes in your bag, is a badge of honour for us entrepreneurial mothers, isn’t it? You’re pouring your heart, soul, & probably a fair few late nights into building something meaningful. The profits are starting to reflect that hard work – which is fantastic! But then a new thought might creep in: “What’s next for this money? Is ‘investing’ just another complicated thing to add to my already overflowing plate?” If that sounds familiar, I want to offer you a different perspective today. What if I told you that strategic investing isn’t a burden, but one of the most empowering extensions of your entrepreneurial journey? What if it’s the key to not just growing your business, but to building true generational wealth, securing your family’s future, & powerfully funding that big, beautiful vision you hold so dear? As a fellow Millennial mother of four, running my business whilst knee-deep in a PhD & family life, I get the overwhelm. I also get the burning desire to create something that lasts, something that gives my children choices & opportunities. And that’s why I believe understanding strategic investing is absolutely crucial for us. It’s time to demystify it & see it for what it truly is: a powerful tool for holistic success. Investing as Empowerment: Taking the Reins of Your Financial Future Let’s be honest, the word “investing” can sometimes conjure up images of complicated charts, men in suits shouting on trading floors, or requiring a maths degree just to understand the basics. It can feel like a world away from our creative, purpose-driven businesses. But here’s the truth I’ve come to embrace: investing is an act of profound self-leadership. It’s about taking complete ownership of your financial future, just as you’ve taken ownership of your career path by becoming an entrepreneur. For too long, women, & particularly mothers, have been underserved or overlooked by traditional financial systems . But we, as entrepreneurs, are already rewriting the rules in so many areas. Why not with our wealth too? Viewing your business profits not just as income, but as capital to be strategically deployed for future growth – both personal & financial – is a massive mindset shift. It’s moving from simply earning to actively building. This isn't about becoming a financial guru overnight; it’s about understanding that you are more than capable of making smart decisions that will create a safety net for your family & amplify your impact. It truly speaks to that core Femmeprenista value of Personal Responsibility – you have the power to shape your financial destiny. I remember when I first started to really dig into this. My partner & I were discussing our long-term goals, not just for the business, but for our family, for the kind of legacy we wanted to leave for our four children. The thought of their futures – from my eldest navigating her teenage years to my youngest still a baby – really brought it home. It wasn’t enough to just be ‘successful’ now; I wanted to build something with lasting security & opportunity. Investing stopped feeling like a chore & started feeling like a crucial act of love & foresight for them, & an essential part of my own empowered journey. Smart, Sustainable Investing: Your Vision, Your Time, Your Terms Now, I can almost hear you thinking, “But Carlene, I barely have time to drink my tea while it’s hot, let alone become a stock market whizz!” And I completely understand. The good news is, strategic investing for busy entrepreneurial mothers isn’t about day trading or being glued to financial news. It’s about smart, sustainable strategies that work for you, not demand more from you. I remember being terrified of losing everything in the first year & jumping in without really understanding what I was doing. I invested a small amount in a tech stock based purely on hype, not research. When it dipped a few weeks later, I panicked & sold, losing a chunk of my initial investment. The hard lesson learned was not just that long-term vision is key, but that emotional reactions & a lack of knowledge are a recipe for disaster. I realised I needed to educate myself properly and stick to my long-term strategy, and not listen to the noise! Think long-term. Think alignment. Think simplicity. We’re moving beyond the "hustle" paradigm here. This is about creating financial systems that support your bigger vision without adding to the daily overwhelm. There are so many accessible ways to start: Consider low-cost index funds or Exchange Traded Funds (ETFs): These allow you to invest in a wide range of companies at once, diversifying your risk without needing to pick individual stocks. Many platforms make this incredibly straightforward. Explore ethical or impact investing: If your business is built on strong values (and I know so many of yours are!), why should your investments be any different? Companies like Triodos Bank (UK) or green ETFs listed on most major exchanges can align your money with your values. Automate it: Set up regular, manageable contributions. Even small amounts, invested consistently over time, can make a huge difference thanks to the magic of compounding. This “set it & gently forget it” approach can be a game-changer for time-poor visionaries like us. The beauty of this approach is that it allows your money to work quietly in the background, building that foundation for your future, while you focus on what you do best: running your incredible business & being present for your family. It’s about designing systems for your finances that are as streamlined & efficient as the ones we advocate for in your business operations, ensuring your energy is preserved for what truly matters. For those just getting started, user-friendly platforms like Nutmeg or Wealthify in the UK offer robo-advisor services that can make investing simple & accessible. Aligning Your Portfolio with Your Purpose & Profits This is where investing can become truly exciting & deeply personal. For many of us, our businesses are an extension of our core values, our desire to make a positive impact on the world. So, why should our investment portfolio be any different? Imagine your money not only growing but also actively supporting causes & industries you believe in. This is the power of value-aligned investing. Whether it’s renewable energy, sustainable agriculture, companies promoting gender equality, or businesses with strong ethical practices – you can choose to invest in a way that reflects your purpose. This creates a powerful synergy, where your wealth-building activities are in complete harmony with the mission of your business & the legacy you wish to create. When your investments are aligned with your deepest values, it transforms the entire experience. It’s no longer just about numbers on a screen; it’s about actively participating in shaping a better future. If you’re looking to deepen your understanding of how to build a business that’s truly aligned with your core beliefs, you might find some inspiration in our thoughts on Femme:Connect Community Page . When your financial decisions echo your purpose, every aspect of your life starts to feel more integrated & powerful. From Business Success to Lasting Legacy: Investing in Your Tomorrow This, for me, is the ultimate ‘why’ behind strategic investing. The profits from your successful business are an incredible achievement. But by channelling a portion of those profits into smart investments, you’re transforming that success into a lasting legacy. You’re building: Generational Wealth: Creating financial security that can benefit not just you, but your children & even their children. This is about providing choices, opportunities, & a safety net that extends far into the future. Funding for Future Vision: Perhaps you dream of expanding your business, launching a new product line, or even starting a philanthropic arm. Strategic investments can provide the capital to make those big vision projects a reality, without taking on debt or diluting your ownership. Family Security & Freedom: Knowing you have a growing financial cushion provides immense peace of mind. It offers more freedom in your choices, reduces financial stress, & allows you to navigate life’s uncertainties with greater confidence. This financial stability is a key component of overall well-being, allowing you to truly flourish. Amplified Impact: The more financially secure & resourced you are, the greater your capacity to make the impact you’re here to make. This really speaks to the heart of what we champion at Femmeprenista – building businesses that support not just your financial goals, but your holistic well-being & your capacity for sustainable growth. You can learn more about how these elements intertwine in The Business Flourish Framework . For me, as I outline in About Femmeprenista (Carlene Nisbett's Mission) , building a legacy is about creating a life of autonomy & impact, & ensuring my children have a strong foundation. Investing is a key part of that personal mission. And, of course, as your investments create more financial ease, you might find you have more capital to strategically reinvest in scaling your business, perhaps through programs & support designed to help you do just that. Ready to take the next step? Find out how our Momentum Coaching program Momentum Coaching helps scaling leaders like you implement tailored strategies, attract premium clients, build smart systems & master your mindset, so that you can truly flourish! Getting Started in 2025: Small Steps to Big Impact Feeling a little more inspired & a little less intimidated? I truly hope so! Getting started with investing in 2025 doesn’t need to be a giant leap. It’s about taking small, consistent, smart steps: Educate Yourself (Gently!): There are fantastic books, podcasts, & reputable online resources aimed at demystifying investing for beginners. Find voices that resonate with you. Define Your "Why": What do you want your investments to achieve for you & your family? Clarity here will guide your decisions. Start Small & Automate: You don’t need a fortune to begin. Decide on a comfortable amount you can invest regularly (even £50 or £100 a month is a great start) from your business profits & set up an automatic transfer. In the UK, exploring options like a Stocks & Shares ISA can be a tax-efficient way to start. Consider Your Values: If ethical or impact investing appeals, do a little research into funds or platforms that specialise in this area. Seek Professional Advice (If You Wish): A good independent financial advisor who understands female entrepreneurs & aligns with your values can be invaluable. Just ensure they truly listen to your goals. Remember, you’re the CEO of your financial life. Remember, this is a journey, not a race. As I often say, sometimes we’re the tortoise, not the hare, especially when we’re juggling so many important roles. But that steady, consistent progress is what builds lasting results. As Millennial entrepreneurial mothers, we’ve faced unique socio-economic pressures; taking proactive steps to build our wealth is a powerful way to navigate these challenges & write our own narrative of abundance. Strategic investing, after all, is about more than just profits; it’s about actively building a richer, more secure future for ourselves & our families. Investing isn't just for "other people." It's for you. It's for your vision, your family, your legacy. It's the next empowering chapter in your incredible entrepreneurial story. So, what’s one small step you can take this week to explore how strategic investing can serve your bigger vision? Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

The Mumpreneur's Guide to Taming the Wild West of Working From Home (Without Losing Your Mind!) Right, let's be honest. Working from home as a female entrepreneur & mum? It's less "peaceful haven of productivity" & more "wild west of constant interruptions." One minute you're crafting a killer marketing strategy, the next you're negotiating a hostage situation involving a rogue toddler & a stolen banana. You know that feeling, right? I mean, I'm sitting here trying to write this very blog post, & my two-year-old has just decided my laptop keyboard is the perfect canvas for her latest masterpiece – a sticky, abstract expression of mashed banana art. Meanwhile, my six-year-old, fueled by pure imagination and a questionable amount of sugar, is giving a full-throated performance of her own, using a toy microphone as her personal stage. It's the beautiful chaos we know and love, right? But seriously, who has time for this when deadlines are looming?! But while the humour is real (and sometimes essential for our sanity!), the struggle is also real. How do we actually get anything done amidst this constant whirlwind of demands, distractions, and darling little humans (and furry friends!) who have an uncanny knack for needing you the EXACT moment a crucial client email arrives? This is the question I’ve wrestled with myself, especially while juggling four children (ranging from toddler tantrums to teenage tech meltdowns), a PhD, recovering from my fourth C-section, and running Femmeprenista – often without the local family support many assume is there. My journey is undoubtedly slower, but I'm here for the long haul. And trust me, slow and steady wins the race, especially when "life happens." I am immensely grateful for my blessings (four incredible children, a loving and supportive partner, and a roof over our heads!), but I also passionately refuse to "stay in my lane." Does that mean that I want more for my kids and myself? Absolutely. I believe in hard work and smart work, and that we can create abundance, even when the path isn't straight or easy. So, how do we tame this wild west and reclaim our focus as ambitious Millennial & Gen X female entrepreneurs, often mums, navigating the unique pressures of our generation - from stagnant wages and the ever-rising cost of living (you know, like when a block of cheese costs a small fortune!) to the desire for more fulfilling, autonomous work? Taking Back Control: It Starts with You (Yes, Really!) While I fully acknowledge the systemic challenges we face (let's be real, the "good salary" hasn't budged in a decade while the price of, well, everything has skyrocketed! https://www.ons.gov.uk/economy/inflationandpriceindices/bulletins/consumerpriceinflation/latest ), my core belief is that waiting for "the system" to magically fix everything isn't a winning strategy. I’m talking stagnant wages, housing costs that feel like a cruel joke, and the pressure to “do it all” while raising the next generation. It’s easy to get caught in the "it's not my fault, it's the system" trap. I've been there. Trust me, I vividly remember those corporate days, feeling micromanaged, underpaid, and like my contributions weren't truly valued. But what I've realized, both through my own journey and through my doctoral research into Black female entrepreneurship, which often reveals remarkable resilience in the face of systemic barriers, is that our power lies in taking ownership. Yes, the system has its flaws. But blaming external factors, while sometimes cathartic, doesn’t actually get us closer to our goals. The question becomes: How can you navigate these challenges strategically? How can you work smart , not just hard, to create the outcomes you desire, even amidst limitations? How can you leverage your inherent Focus to cut through the noise and define what success truly means for you ? This isn't about toxic positivity or ignoring the very real struggles; it's about empowering ourselves to find solutions within the context of our lives. Practical Strategies for Taming the Interruptions (and Your Inner Critic!) Here are some practical, actionable steps, inspired by my own “juggler's life” as a mum of four and a business owner, to help you reclaim your focus and build a more productive work-from-home environment: Dedicated Work Zones (Even if it’s a cupboard!): Create a designated workspace. This could be a spare room, a corner in your living room, or even a repurposed cupboard under the stairs. It doesn't have to be perfect; it just needs to be yours . Real-World Example: I remember when my youngest was a newborn, and I was desperately trying to carve out some focused work time while also tackling my PhD research. My "office" became a walk-in wardrobe! It wasn't glamorous, but it provided a sense of boundary. Time Blocking is Your Best Friend: Schedule specific blocks of time for focused work. Treat these blocks as sacred appointments. Use tools like Trello or Google Calendar. My "Time Blocking Disaster" Story: I’ll admit, when I first tried time blocking, it felt overwhelming. I’d meticulously plan my day, but then life would happen. What I eventually realized is that time blocking needs flexibility. The key isn't to be rigid, but to use the blocks as a guiding framework. The Power of the Pre-Frame (Kids Edition): Before diving into focused work, pre-frame with your children. Explain what you'll be doing & when you'll be available. Quick Clarity Tip: For younger children, a visual timer works wonders. Embrace the "Do Not Disturb" Sign (Digitally & Physically): Silence those notifications! Consider a physical “Do Not Disturb” sign for your workspace. Juggler's Shortcut: I also use a screensaver on my laptop that says "Mummy's in Focus Mode!" The Art of the Strategic Distraction (For Little Ones): Keep a stash of special toys or activities for focused work sessions. System Saviour: I have a "Magic Work Box" filled with engaging activities. Outsource & Delegate (Even Small Tasks): Can someone help with school pick-up? Can your partner handle a task? Every little bit helps. A Moment of Gratitude: I remember a time when my partner took the kids out, giving me precious focused time to finish a major project. Those seemingly small acts of support are game changers, especially as a Scaling Leader! Embrace Imperfect Action & Ditch the Perfectionism: Working from home with kids will never be perfect. Celebrate the small wins! Personal Reflection: There was a time when I strived for perfection in everything. Ironically, it was my father’s fierce advocacy for me at school that taught me the importance of finding my own voice and owning my imperfections. This, combined with the non-linear path of my PhD journey (which, let's be honest, can feel like a marathon with hurdles, especially while raising little ones!), helped me embrace imperfect action. Shifting the Mindset: From Overwhelm to Empowerment Remember, you are not alone on this crazy, beautiful journey. So many ambitious Millennial and Gen X female entrepreneurs are navigating the wild west of working from home. And, seriously, it's time to tame that inner critic. My own journey has been anything but linear. I've learned that comparison is the thief of joy. Feeling overwhelmed? Our Femme Connect Community offers support & resources to help you navigate this journey. More details here: https://www.femmeprenista.com/femmeconnect Struggling with self-doubt? I’ve been there too. I vividly recall launching my first online course. I poured my heart & soul into it, convinced it would be a game-changer. But then, the launch day arrived… and crickets. I felt like a total fraud, questioning everything – my expertise, my messaging, even my decision to pursue entrepreneurship. The “imposter syndrome” monster was roaring loud. But then, I remembered my own advice: Focus on the Flow . I took a step back, analyzed the data, tweaked my marketing, and, crucially, reached out to my mentor for support. It wasn't an overnight success, but those small, consistent steps, fueled by a shift in mindset (from "I'm a failure" to "I'm learning"), eventually led to consistent clients and a thriving business. You've got this too. Mindset Shifts for Empowerment: Embrace imperfect action. Focus on your "why." Celebrate small wins. Ask for support. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Beyond the Logo: Weaving Your Authentic Self into Your Brand from Day One – For Femmeprenistas Ready to Connect, Not Just Sell Ever feel that little knot of panic when someone mentions “branding”? Especially when you’re just starting out, juggling a million things (hello, school run, toddler tantrum, & a lukewarm cuppa that’s been reheated three times!), the idea of crafting a perfect brand can feel like another mountain to climb. You see all these glossy logos, perfectly curated Instagram feeds, & think, “How on earth am I supposed to do that when I’m still figuring out what to have for dinner, let alone my five-year business plan?” Believe me, I’ve been there. When I co-founded my first proper venture, Nisbett & George, way back during my university days with my first daughter as a tiny baby, the concept of ‘branding’ felt… well, a bit corporate & overwhelming. We were passionate, we had an idea, but weaving our essence into it? That was a lesson learned on the go, amidst the beautiful chaos of new motherhood & entrepreneurial first steps – I can almost still smell the lavender oil I used to calm a fussy baby whilst trying to scribble out a marketing plan for a fashion business, sat at my tiny desk in halls! So many incredible female entrepreneurs I meet, especially those wonderful Foundation Builders Foundation Builders (if you're in the early stages of building your business, just validating your idea or securing your first clients), get caught up in the visuals – the logo, the colours, the website – before they’ve truly connected with the heart of what their business is . They think branding is a fancy coat you put on later, once you’re “established.” But here’s a little secret, from my heart to yours: authentic branding isn’t an afterthought. It’s not just a logo or a colour palette. It’s the energetic signature of your business, & it starts the moment you decide to bring your vision to life. It's about connection, not just selling. And the best part? You already have everything you need to begin. Branding is Your Energetic Signature from Day One Think of your brand as the unique energy you bring to the world, the very soul of your business. It’s the promise you make, the values you stand for, the story only you can tell. This isn’t something you bolt on once you’ve made your first £10k. It’s the invisible thread that runs through everything you do, from your very first social media post to how you answer an enquiry. I was talking to my partner about this the other day, & this reminded me of when I was trying to choose a university, my first experience wasn’t a great fit. I felt lost, like I didn’t quite belong. But when I found the University of East London, studying Fashion Design with Marketing, something just clicked . I found my tribe, the environment resonated, & suddenly, I could thrive, even as a new young mum. That feeling of “yes, this is me, this is where I belong” – that’s what your authentic brand should evoke in your ideal clients. It’s that energetic pull that says, “I get you. You’re in the right place.” Your brand is the living, breathing expression of your unique story, your deeply held values, & your driving mission. It’s about understanding your unique purpose & how that translates into your business . When you’re clear on this from day one, you start attracting the people who are meant for you – your “tribe,” your ideal clients, those who resonate with your message on a soul level. It’s not about being all things to all people; it's about being undeniably you . This clarity in who you are & what you stand for is fundamental. It’s about sharpening your focus, understanding your vision, & building the resilience to stay true to it, even when shiny objects (or well-meaning but misaligned advice) try to pull you off course. Unlocking Your ‘Flair’ with Intuition & Personal Responsibility Now, how do you tap into this authentic brand essence? Two words: intuition & personal responsibility. These are your superpowers, especially in the early days. Your intuition – that quiet (or sometimes loud!) inner knowing – is your most trustworthy guide. Remember how I mentioned choosing UEL? That was pure intuition. My head might have been full of doubts, but my gut knew it was the right move. Starting Femmeprenista, too, was a journey guided by a deep inner knowing that there had to be a better way for female entrepreneurs, especially mothers, to build businesses that truly nourished their lives, not drained them. Honestly, I just knew there had to be a better way. If you’d like to know more about my own journey & the Femmeprenista mission, you can read more about it here . Tuning into your intuition helps you cut through the noise & connect with what truly matters for your brand. What feels right? What lights you up? What message truly reflects your experiences & values? It’s not about copying what someone else is doing; it’s about unearthing your unique brilliance. And then there’s personal responsibility. Lovely, this is HUGE. It’s about taking ownership of defining your message, your story, & how you show up. It’s not waiting for a branding agency to tell you who you are, or for perfection to magically appear. It’s about courageously stepping up & saying, “This is me. This is what I believe. This is how I can help.” This is where the ‘Flair’ element of our Femmeprenista Business Flourish Framework really comes into its own. The Business Flourish Framework is our system including Focus (mindset), Flair (marketing), Flow (systems), Fuel (wellbeing), & Fusion (AI integration) – essentially, it's how we help you flourish in business. ‘Flair’ itself is all about developing that authentic marketing & messaging that effortlessly attracts your ideal clients because it’s an honest reflection of you. A prime example is using your intuition to decide on a brand color scheme, not just following trends. If a vibrant orange makes you feel energized & confident, whilst all the branding guides recommend calming blues, go with the orange ! That’s your intuition guiding your marketing. When you take responsibility for unearthing & articulating that authentic message, guided by your intuition, you start to overcome those all-too-common early-stage fears – the fear of being visible, the dreaded imposter syndrome that whispers “who am I to do this?”. You begin to build a brand that feels true, compelling, & dare I say it, even fun to share! I remember feeling completely paralyzed by the idea of branding when I started out. I spent weeks agonizing over fonts & colors, feeling like it had to be perfect before I could even launch. It was only when I realized branding wasn't about perfection, but about connection - being my true self, sharing my story - that things shifted. Practical Brand Foundations for the Time-Pressed Femmeprenista Okay, I hear you. “That all sounds lovely, Carlene, but I’m drowning in nappies/school runs/client work/all of the above! How do I actually do this?” I get it. The juggle is real. I’m writing this as a mum of four, navigating my PhD, & running this business. Just this morning, as I was trying to plan out my content calendar, my toddler decided that my whiteboard was the perfect canvas for her artistic expression using...wait for it...yogurt. Some days it feels like I’m one toddler-induced paint spill away from complete beautiful chaos ( & yes, I’ve had my share of trying to clean unidentifiable sticky substances off the carpet moments before an important call!). So, let’s keep it simple. Here are a few practical, non-overwhelming first steps to start laying your authentic brand foundations, even when time is your most precious commodity: Reconnect with Your ‘Why’ (Your Story & Values): Grab a notebook (or the notes app on your phone during naptime!). Why did you start this business? What problem are you passionate about solving? What experiences have shaped your perspective? What values are non-negotiable for you? What’s the one thing you want to be known for? If your business had a theme song, what would it be? Don’t censor yourself. Just jot down words, phrases, stories. This is raw material. This is about clarifying your unique focus. Who Are You Really Talking To? (Your Ideal Client): Go beyond demographics. What are their deepest desires, fears, & frustrations? What keeps them up at night? What does their version of success look like? Imagine you’re having a cuppa with this one person. How would you talk to them? What language would resonate? Craft Your Core Message (Your Simple Stand): Based on your ‘why’ & your ideal client, what is the one core message you want them to hear? If they only remembered one thing about what you do & why it matters, what would it be? Keep it simple, clear, & heartfelt. For example, Femmeprenista’s is about empowering female entrepreneurs to build flourishing businesses without burnout, integrating their whole life. Show Up Consistently (Small, Smart Actions): You don’t need a complicated strategy to start. Choose one or two platforms where your ideal client hangs out. Share your core message. Tell your stories. Speak to their pain points & aspirations. Use your authentic voice. Remember, it’s smart, consistent action over sporadic perfection. Even 15 minutes of focused effort can make a difference. This is about building momentum, creating efficient ways to connect that don’t drain your energy. These foundational pieces – your story, your values, your ideal client, your core message – are the bedrock of an authentic brand. Getting clear on these can feel like a big task, especially when you're just starting. If you’re a Foundation Builder Foundation Builder (if you're in the early stages of building your business, just validating your idea or securing your first clients) looking for dedicated support to really nail this clarity – to validate your idea, define your niche & ideal client, & create that foundational action plan – then laying these essential foundations is key & you might be wondering what to do next. A logical step is to explore structured support. Authenticity: Your Business Superpower for Sustainable Growth When you build your brand from this place of deep authenticity, something magical happens. You stop feeling like you’re trying to be someone you’re not. You stop feeling like you have to hustle & push & convince. Instead, you start to attract. Authenticity builds trust like nothing else. When people feel your genuine passion, when they resonate with your story & values, they connect with you on a human level. And in today’s noisy world, that human connection is gold. It’s what turns curious onlookers into loyal clients & raving fans. I remember feeling like a ‘replaceable cog’ in some of my corporate roles. Despite my best efforts & contributions, there was often a sense that my individual input wasn't fully seen or valued in the way I craved. That feeling was a huge motivator for me to build something where my unique voice & vision were the business. An authentically built brand means you’re not just another service provider; you are you , & that’s irreplaceable. This kind of branding isn't just a "nice-to-have." It's your superpower for sustainable growth. It allows you to build a fulfilling business that doesn’t feel like a performance, a business that truly aligns with your personal values & the life you want to live. It’s how you ensure your business energises you rather than drains you, creating a foundation for long-term success that feels good, supports your well-being, & allows you to make the impact you’re here to make. So, lovely, ditch the idea that branding is a complex, expensive task for later. Your most powerful brand asset is already within you: your authentic self. Start there, from day one. Weave your story, your values, your intuition, & your unique energy into everything you do. It’s not about perfection; it’s about connection. It’s not just about selling; it’s about serving from the heart. And when you do that, you’ll build a brand that not only flourishes but also feels like a true & joyful expression of who you are. If you're a female entrepreneur at the foundational stage female entrepreneur at the foundational stage (if you're in the early stages of building your business, just validating your idea or securing your first clients), ready to get crystal clear on your authentic message, your ideal client, & your unique offer so you can build that resonant brand from the ground up, I warmly invite you to explore our Spark Program . It’s the perfect place to lay those essential foundations with clarity & confidence. P.S. Remember, your unique journey, your quirks, your "beautiful chaos" – that’s all part of your brand story. Don’t hide it. Embrace it. It’s what makes you relatable & real. Your people are waiting for you . Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

The Childcare Cost Conundrum: Your Catalyst to Entrepreneurial Freedom? Right, let's have a real talk. How many of you mamas out there feel like you're working just to keep your little ones in childcare? Like, you're hustling, putting in the hours, only to see most of your hard-earned cash disappear into the childcare black hole? I see you. I feel you. It's a conundrum, isn't it? This whole "work-to-pay-for-childcare" cycle? It's enough to make you want to scream into a pillow (or, you know, whatever helps you unwind!). Is This Really It? I've been there. Juggling multiple jobs, trying to piece together some semblance of a career while also being a present mum. & honestly, there were times when the sheer absurdity of it all hit me like a ton of bricks. During my MBA—already a pretty intense experience – my school-aged daughter was just a toddler, and childcare was a constant puzzle. We were living in temporary accommodation at the time, trying to manage the demands of the program while also navigating a new environment, limited family support, and very little sleep. I vividly remember one morning trying to present a group project on only a few hours of sleep, fuelled by copious amounts of coffee, while simultaneously fielding texts from the childminder about a sudden nappy rash emergency. It felt like I was constantly running on fumes, one minor crisis away from a complete meltdown. Reframing the Challenge: From Conundrum to Catalyst But here's the thing: sometimes, the biggest challenges can become our greatest catalysts. That feeling of being trapped, of working just to cover childcare, can be the very thing that pushes us to explore new possibilities. & for many mothers, that possibility is online entrepreneurship. Online Entrepreneurship: A Strategic Solution, Not Just a Side Hustle Now, I'm not talking about some "hustle harder" side gig that adds even more to your already overflowing plate. I'm talking about building a strategic , sustainable online business. A business that gives you the flexibility, financial freedom, & frankly, the sanity you deserve. Set Your Own Hours: Imagine having control over your schedule, aligning work with family needs. No more frantic mornings or missing those precious school plays. Work From Anywhere: Ditch the commute and embrace location independence. Work from home, a coffee shop, or even the beach (with reliable Wi-Fi, of course!). Be Present for Your Kids: Imagine actually being present for your little ones' milestones – the "beautiful chaos" and all, from those first wobbly steps to the science fair projects that seem to materialize overnight. It’s about building a business that gives you more time, not less. This really speaks to our core value of Action Action at Femmeprenista. It’s about growth & Empowerment Empowerment . It's about considering your whole life – your energy, your well-being, and ensuring your business energises rather than drains you. Imagine having the tools & strategies to implement efficient systems. Systems that leverage smart AI tools to truly streamline your processes & delegate or ditch what's not serving you. One of my Momentum Momentum clients, a busy mum of three, was able to double her revenue while halving her working hours simply by implementing the AI-powered systems we developed together. It’s about working smart, too. As the saying goes, success doesn’t come from doing more; it comes from doing the right things consistently. It's about finding your own definition of a rich life rich life . Reclaiming Your Agency: It Starts with a Shift in Mindset The first step is often the hardest: shifting your mindset from "I can't" to "How can I?". It's about recognizing that even within a system that often feels rigged against working mothers, you have the power to create change. You have agency. Perhaps you’re at the very beginning, just starting out, full of ideas but unsure where to begin. You might be feeling that familiar fear creeping in, the one that whispers "Who am I to do this?" Trust me, I've been there. There was one month, shortly after my youngest was born, when I literally had to choose between paying the mortgage or covering the unexpected cost of emergency childcare when my usual arrangements fell through. That’s when I knew, deep down, that I needed a different solution. That fear almost stopped me from launching the Spark Program Spark Program itself! I remember questioning everything – my expertise, my ability to manage the program with a toddler and a newborn, the very idea of putting myself out there. But I pushed through, built the systems I needed, and it became one of our most successful entry points, helping so many women gain the clarity and validation they craved. & that's exactly what our Spark Program Spark Program offers: support in navigating those early-stage doubts and creating a solid foundation for your business dreams. Your Smallest Viable Step: Join the Conversation It's easy to feel overwhelmed, I get it. The juggle is real. But what if, instead of feeling defeated by the childcare cost crisis, you saw it as a powerful nudge towards a more fulfilling future? Here are three steps to get you started: Clarify Your Why: List three reasons why entrepreneurial freedom matters to you . What would it mean for your family, your well-being, and your dreams? Connect & Collaborate: Join our free Femme:Connect community to connect with other female entrepreneurs who get it. Share your challenges, celebrate your wins, and find the support you need. Take Action: Explore our Spark Program Spark Program designed specifically for "Foundation Builders." This program will provide you with the tools and strategies to validate your business idea, gain crystal clarity on your niche, and build a solid foundation for entrepreneurial success. As Tony Robbins says, The only impossible journey is the one you never begin . Remember, you are not alone in this. Share your thoughts, your challenges, and even your "one eyeliner on because I was cleaning something off the carpet" stories in the comments below! Let's support each other. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Stop Drowning in Apps: Why Mastering Your Tech is the Ultimate Power Move for Ambitious Mums in Business Ever feel like your tech is supposed to be helping you, but instead, it’s just another demanding toddler in your already beautifully chaotic life? You know, the one that screams for attention, refuses to do what you ask, and leaves you feeling more frazzled than focused? If you’re nodding along, possibly with a half-eaten biscuit in hand and a child’s TV theme tune faintly playing in the background, you’re absolutely not alone. Honestly, sometimes it feels like I'm trying to run a global business from the set of "Bluey"! As female entrepreneurs, especially as mothers, our time is more precious than gold. We’re juggling client work, school runs, strategic planning, dinner dilemmas, & trying to find a quiet five minutes to just think . The last thing we need is a battle with our own tools. That’s why I want to have a really honest, kitchen-table chat with you today about something that’s become a non-negotiable for me & my clients: deeply understanding and strategically choosing your technology. This isn’t about chasing the shiniest new app or becoming a Silicon Valley coder overnight. It's about something far more empowering: taking radical personal responsibility for the tools you use, and in doing so, reclaiming your time, your energy, and your sanity. Honestly, it's like finding the cheat codes to motherhood & business at the same time. Beyond the Hype: Intentional Tech is Your Secret Weapon Let’s be real. In the online business world, there’s a new "must-have" tool launching practically every week, isn't there? Each one promises to be the silver bullet for productivity, marketing, or client management. And if you’re not careful, you can end up with a digital toolkit that’s bursting at the seams, yet you still feel like you’re treading water. I remember when I was first building my business, juggling my studies & a young family. I fell into the trap of thinking more tech equalled more efficiency. I signed up for everything, convinced the next app would be ‘the one’. The reality? I spent more precious hours wrestling with new interfaces & complicated integrations than I did on actual income-generating tasks. I remember one particularly frustrating week trying to get ConvertKit to play nicely with Leadpages. It was like trying to bake a cake with a dozen different fancy gadgets I barely knew how to switch on – messy, frustrating, & the cake (my business growth) wasn't exactly rising! Honestly, I'm pretty sure our youngest daughter had more success making slime than I did launching a Facebook ad back then. Even now, after mastering so many tools, I still get that feeling of tech overwhelm sometimes – that initial, "Oh my gosh, where do I even start?" feeling. But, I've learned to push through that initial frustration, knowing that the payoff on the other side is so worth it. For us time-pressed female entrepreneurs, particularly mothers, intentionally choosing & truly learning our technology isn't a luxury; it’s a critical business strategy. As I explore in my PhD research into black female entrepreneurship, resourcefulness & strategic decision-making can have a significant impact on sustainable growth. It’s about being fiercely protective of our limited resources – our time & energy – & making conscious decisions about what we allow into our operational ecosystem. This focus on smart systems is a core part of how we at Femmeprenista support entrepreneurs to build businesses that thrive without burnout ( Femmeprenista Female Entrepreneur Support: Find Your Purpose ). Mastery Over Novelty: The Real Key to Unlocking Productivity Here’s a truth bomb: the real productivity gains, the kind that genuinely give you back hours in your week, don’t come from constantly chasing new, complex software with those steep learning curves. They come from deeply understanding & effectively utilising the tech you already have or consciously choose to bring into your business. It's about taking ownership of your tech proficiency. Think of it like this: would you rather have a kitchen full of every specialist gadget imaginable that you barely use, or a few high-quality, versatile tools that you know inside out & can wield like a culinary ninja? The latter, right? The same applies to your business tech. Using software, applications, or devices you don’t fully know can be incredibly counterproductive. Spending excessive time navigating a steep learning curve can frustrate you & seriously hinder your performance. This isn’t about becoming a tech genius; it’s about becoming the master of your chosen tech. It’s about saying, "Okay, this is the tool for this job, & I’m going to invest the time to understand its power so it works for me, not against me." This mindset shift is liberating! It’s like finally understanding all the buttons on the washing machine – suddenly, laundry doesn’t seem quite so daunting. Knowledge is Power (& Time, & Sanity!) Investing time to really get to grips with your equipment, your software, your platforms – it’s not wasted time. It’s an upfront investment that pays dividends in streamlined workflows, reduced frustration, & significant time savings down the line. & let's be honest, anything that shaves hours off our work week & minutes off those frustrating tech-tantrum moments is absolutely golden when you're navigating the beautiful chaos of entrepreneurship & motherhood. When you truly understand your tech, you start to see how different elements can work together harmoniously. You find shortcuts. You automate repetitive tasks. You build systems that practically run themselves. This is where you begin to experience real momentum in your business. By truly understanding your tech, you're directly fueling the Flow & Fusion elements of your Business Flourish Framework, leading to smoother operations & smarter automation. You begin to work smarter, not just harder, which is the cornerstone of sustainable success. Imagine: • • Setting up an email sequence that nurtures leads while you’re on the school run. • • Having your client onboarding so streamlined that new clients feel instantly welcomed & organised, without you manually sending ten different documents. • • Your project management tool actually managing projects, rather than just being a glorified to-do list you never look at. This level of efficiency isn't a pipe dream; it’s the direct result of understanding & mastering your technology. Mastering your tech is a fundamental step towards achieving what we call Systems & Productivity, a key focus for us in helping you reclaim your time & energy. It’s like going from a horse & carriage to a self-driving car (okay, maybe not that extreme, but you get the idea!). Think of it: You could automate appointment scheduling by using Calendly, connecting it to your CRM to help personalize client communication. Your Tech Stack, Your Rules: Building a Personalised Ecosystem Now, I often get asked, "Carlene, what tech do you use?" & I'm always happy to share. Personally, I find that the Apple & Google ecosystems work exceptionally well together for me & my business. The synergy between my MacBook, iPhone, iPad, & Google Workspace (for email, Drive, Calendar, etc.) creates a pretty seamless flow for my specific needs. But here’s the crucial part: what works for me, or for the entrepreneur next door, might not be the perfect fit for you . The principle isn’t about prescribing specific tools. It’s about empowering you to build & master a tech stack that seamlessly supports your unique business needs, your working style, & your life demands. Perhaps you’re a Microsoft aficionado, or you’ve found a niche project management tool that perfectly suits your creative process. Brilliant! The key is that you understand it, you can make it sing, & it helps you achieve your goals with greater ease. Consider these questions when evaluating your tech: Does it genuinely solve a problem or improve a process for ME? (Not just because someone else recommended it). Is the learning curve manageable within my available time & resources? Does it integrate well with the other essential tools I already use & understand? Does it simplify my life, or add another layer of complexity? Answering these honestly will guide you towards a tech ecosystem that feels supportive, not suffocating. It's like choosing the right plants for your garden – you need to consider the soil, the sunlight, & what you actually want to grow! Tech as Your Ally for Work-Life Integration (Yes, Really!) When your technology works for you, it becomes a powerful ally in achieving that ever-elusive work-life integration we all crave. Smooth, efficient business operations mean less time chained to your laptop, less energy drained by frustrating glitches, & more mental space for your family, your well-being, & yes, even for those visionary ideas that are going to take your business to the next level. Think about it: • • Less time troubleshooting means more time for bedtime stories. • • Automated client reminders mean less mental load for you to carry. • • Efficient systems mean you can actually take that afternoon off for the school play without your business grinding to a halt. Well-understood technology isn't just about productivity; it's about creating a business that sustains you , your energy, & your passion in the long run. It’s a vital component in preventing burnout & ensuring that your entrepreneurial journey fuels your life, rather than depletes it. This is a core part of how we help entrepreneurs cultivate the 'Fuel' to keep going, by making business operations smoother & less time-consuming. It’s like having a sous chef who anticipates your every need – more time to create, less time on the mundane tasks. Overcoming the "Tech Too Hard" Hurdle I hear you. Sometimes the thought of diving deep into tech can feel overwhelming, especially when you’re already spinning so many plates. • • "I don't have time to learn new tech!" I completely get it. But reframe this: it's not an expense of time, it’s an investment . An hour spent truly learning a feature that automates a five-hour manual task every month? That’s a massive win. Start small. Pick one core tool that’s causing you friction & dedicate a small pocket of time each week to master one new aspect of it. Even 15 minutes a day can make a difference. Honestly, I've learned more about complex software during my toddler's nap times than I ever did in corporate training sessions. • • "Tech is just too complicated/I'm not techy." This is a limiting belief many of us carry. You don’t need to become a tech wizard. You just need to understand your chosen tools well enough for them to serve your specific business needs . There are fantastic, user-friendly resources out there. & remember, the goal is mastery over a few essential tools, not a fleeting acquaintance with dozens. Think of it like learning a few basic cooking skills – you don't need to be Gordon Ramsay to whip up a delicious meal! Even now, with years of experience under my belt, when I see a new platform, I sometimes think, "Oh gosh, where do I even begin?". What I do is to book an hour in my calendar to get to know the platform, and use that time to explore all its features. I find that dedicating time to master new tech makes the process feel less daunting. You are more than capable. It’s about strategic choice, focused learning, & a commitment to making your tech work for you. It’s about turning that tech frustration into a powerful tool for growth. Ready to Make Your Tech Work as Hard as You Do? Choosing & mastering your technology is an act of empowerment. It's about taking control, working smarter, & building a business that truly supports the life you want to live. It’s about transforming your tech from a source of stress into a cornerstone of your success & sanity. Here are 3 simple steps to get started: Identify one tech tool that consistently frustrates you or wastes your time. For example, maybe you are tired of spending hours creating social media graphics. Dedicate just 15 minutes each day for the next week to explore its features & learn shortcuts. Look for tutorials on YouTube or Skillshare. Celebrate your small wins! Acknowledge every new skill you acquire, no matter how small it seems. Give yourself some self-love! For established entrepreneurs looking to take their systems & productivity to the next level, mastering & strategically evolving your tech stack is crucial – something we dive deep into within our Momentum Coaching accelerator. We help you build those smart, AI-enhanced systems that give you back your time & scale your impact, without the burnout. It’s like upgrading from a bicycle to a sports car (but a sports car that runs on renewable energy & doesn't pollute the planet!). This isn't just about tools; it's about strategy, sustainability, & building a business that truly flourishes. It's also a key part of building the financial abundance that allows you to support your family, enjoy new experiences, & leave a lasting legacy for your children. What’s one piece of tech you’re committed to understanding better this month? Share your thoughts in the comments below – I’d love to hear! Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

From Gifted Gig-Worker to Game-Changing CEO: Are You Ready for the Leap? Ever feel like you’re on a hamster wheel, even a successful one? You’re brilliant at what you do – your clients rave about you, your skills are honed, & the projects keep coming in. You’ve mastered the gig economy, you’re a respected practitioner, & the income is… well, it’s okay. But deep down, there’s a niggle, isn’t there? A feeling that you’re trading precious hours for every pound earned, & the ceiling of what you can personally deliver is fast approaching. If that sounds familiar, lovely, then you’re in the right place. I’ve been there. That feeling of being an expert, an amazing ‘doer’, but knowing there has to be more . More impact, more freedom, more… you in the bigger picture of your business. I remember one month I almost quit because I was working 16-hour days and missing my kids' pottery cup presentations. I felt like I was failing at everything - as a business owner, & most importantly, as a mum - until I learned to leverage smart systems. The journey from being a highly skilled freelancer or consultant to becoming the CEO of a scalable, sustainable business isn’t just about adding a few new tactics. Oh no, it’s a fundamental shift in identity, in how you operate, & how you view your incredible talents. It’s about taking everything that makes you brilliant & channelling it through a completely new lens – the lens of a visionary leader. Honestly, it's a transformation I'm so passionate about guiding women through. Your Proven Skills: The Launchpad, Not The Limit Let’s get one thing straight: the expertise you’ve painstakingly built in the gig economy? That’s pure gold. Every late night, every tricky client, every project successfully delivered has forged a set of skills & a level of resilience that are invaluable. You’ve proven you can deliver, that you have something the market truly wants. That’s an incredible foundation, & we need to celebrate that! 👍 But here’s the truth I had to learn, & one I see so many brilliant women grapple with: those skills, as potent as they are, are your launchpad, not your destination. They’re the rocket fuel, but if you don’t build the rocket – the business infrastructure, the strategic vision – you’ll stay grounded, burning through that fuel just to keep things ticking over. I remember in one of my early ventures, long before Femmeprenista, sparked by a 'now or never' feeling about the E-Factor competition in my final year at UEL as a new mother, I was the chief cook & bottle-washer. I designed the products, I did the marketing (or what I thought was marketing back then!), I handled the customer service, I packed the orders. And yes, it worked, to a point. But I hit a wall. There were only so many hours in my day, especially with a young family. My skills were getting me by, but they weren’t getting me ahead in the way I dreamed. The real shift started when I realised my expertise needed to be leveraged by a business, not just be the business itself. See, that’s when I realised I had to shift my thinking. This journey isn't one you have to walk alone; understanding the kind of holistic support available is key when you're ready to build that rocket. You can get a sense of the bigger picture of our Femmeprenista Female Entrepreneur Support: Find Your Purpose to see how we champion women at every stage. The CEO Mindset: More Than Just a Title Change This is the big one, the transformation that underpins everything else. Shifting from a ‘doer’ to a ‘CEO’ is non-negotiable if you want to scale beyond your personal capacity. It’s about moving from being in the business to working on the business. As a freelancer, your focus is often on the immediate task: delivering exceptional work for the current client. & that’s vital! But as a CEO, your perspective has to zoom out. You’re the visionary, the strategist, the leader. You’re thinking about: Where is this business going in 1, 3, 5 years? What systems do we need? Who do we need on the team? How do we create predictable results? This isn’t just about learning new business skills; it’s about a profound internal shift. It’s about cultivating a leadership mindset, developing unwavering focus & resilience, & overcoming those sneaky limiting beliefs that tell you you’re ‘just’ a practitioner. It’s about taking radical personal responsibility for not just the work , but for the entirety of the business & its growth. This is something I talk about a lot, because until I truly owned that CEO identity, I was my own biggest bottleneck. Honestly, I think that's where so many gifted women can get stuck, believing they're "just" good at doing . My MBA journey really hammered this home; I was surrounded by strategic thinking, & it became clear that applying those principles to my own ventures was the only way to break free from simply trading time for money. You know that feeling, right? It’s about actively shaping your thinking, from "How can I do this?" to "How can this get done efficiently & effectively, & who or what is best placed to do it?" This shift requires immense courage & a willingness to step into a new version of yourself. It's like, to become the tree, you have to cease being the seed, as Myron Golden says. 🌳 Scaling Beyond Yourself: Smart Systems, Intelligent Automation & Future Teams Once you’ve embraced that CEO identity, the next crucial step is building the operational framework to support your vision. This is where so many talented practitioners get stuck – they try to scale by simply doing more of what they’ve always done, leading straight to burnout. & seriously, who has the bandwidth for that?! The key to sustainable scaling is to stop being the only engine in your business. It’s about: Implementing Smart Systems & Processes: Think about all those repetitive tasks – onboarding clients, scheduling, invoicing, even aspects of your marketing. These can, & should, be systemised. This isn't about becoming a robot; it's about creating smooth, efficient workflows that free up your time & energy for high-level strategic thinking & client delivery. You need to design processes that ensure consistency & quality, regardless of who is executing the task (even if that’s still you, for now!). I remember the beautiful chaos of my early days, trying to juggle client work with my first baby literally on my lap. Systems weren’t a luxury; they became a survival mechanism! Even something as simple as a clear client intake form & automated reminders made a world of difference. It’s about creating a flow that supports you, rather than drains you. It's a total game changer. Leveraging Technology & AI (The Smart Way!): Especially for us busy mothers, technology is our superpower. Studies show that mothers who leverage automation tools can increase their productivity by up to 30% Harvard Business Review Article . & now, with the rise of accessible AI tools, the potential to enhance productivity is incredible. Think about how AI can help you with content creation, data analysis, customer service, or streamlining those very systems we just talked about. It’s not about replacing the human touch; it’s about augmenting your brilliance & working smarter, not just harder. This is a core part of how we help women build future-proof businesses – by integrating these intelligent tools strategically. The Vision for Delegation & Team: As you grow, you’ll reach a point where you simply can’t do it all, even with the best systems. This is where delegation comes in. It might start with a virtual assistant for a few hours a week, then perhaps a specialist contractor. The thought of building a team can be daunting, I know! But it’s essential for true scale. Learning to let go, to trust others with aspects of your business, is a massive CEO growth moment. This holistic approach to building a business – one that considers your mindset, your operational flow, & how you leverage smart tools – is at the heart of what we teach. It’s about creating a truly flourishing enterprise, & you can see how these pieces fit together in our The Business Flourish Framework . & honestly, if you're feeling overwhelmed by the thought of it all, remember that the system is going to help us! From Gig Income to Sustainable Profit, Purpose & a Life You Love So, why go through all this? Why make these shifts, learn these new skills, embrace this new identity? Because the rewards are transformational. This journey isn’t just about increasing your income (though that’s a very welcome outcome!). It’s about: Sustainable Profitability: Moving beyond the feast-or-famine cycle of gig work to create consistent, predictable revenue streams that don’t solely depend on your billable hours. Greater Autonomy & Freedom: Designing a business that gives you more control over your time, your schedule, & your life. Imagine being able to take that family holiday without your income grinding to a halt! That’s the power of a scalable business. Building an Asset: Creating something of lasting value, something that could even be sold one day, or provide a legacy for your family. Amplified Impact: Reaching & serving more people than you ever could as a solo practitioner. Your expertise, leveraged through a scalable business, can change so many more lives. A Fulfilling Life: Ultimately, it’s about building a business that supports the life you truly want to live. One where your work energises you, where you have space for your family, your passions, & your own wellbeing. This holistic success, where your business & personal life flourish together, is the ultimate goal. It's not just about making a living, but designing a life, as Jim Rohn so wisely said. To get you started, remember the system is going to help us! This transition, from skilled doer to strategic CEO, is one of the most exciting & empowering journeys an entrepreneur can undertake. It’s challenging, yes. It requires growth, yes. But the potential to build a business that not only thrives financially but also aligns deeply with your purpose & supports a rich, fulfilling life is absolutely within your reach. To achieve it, you must embrace the CEO identity. You’ve already proven you have the skills. Now, are you ready to build the empire? If you're an established service provider, perhaps feeling that income ceiling & noticing that you’re working harder but not necessarily smarter, & you're ready to step fully into your CEO role, build those scalable systems, & attract premium clients without burning out, then our Momentum Coaching Page accelerator is designed specifically to guide you through this transformation. We'll help you implement the strategies & mindset shifts needed to scale sustainably. No matter where you are on this path, remember your skills are just the beginning. The real magic happens when you combine that expertise with a CEO mindset & smart, scalable strategies. I know it can seem a mountain to climb, but for me, implementing batch content creation was life-changing - I was pulling my hair out trying to create fresh content every day, & almost binned the idea completely until I realised I could dedicate one day a month to creating a whole bank of posts, & then schedule them out. Now, it's a non-negotiable! Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Riding the Wave: Emerging Trends for Ambitious Female Entrepreneurs (2025/2026) Hey lovely ladies, Carlene here! Let's talk about the future, shall we? I know, I know – with the daily juggle of kids, clients, and everything in between (Espresso, our puppy, currently thinks my laptop cable is a chew toy – sound familiar?), thinking about 2025/26 might feel like gazing into a crystal ball. But trust me, a little forward-thinking now, like understanding the shift towards conscious consumerism & how AI can genuinely become your ally, not your overlord, can make a massive difference in how you ride the entrepreneurial wave that’s coming. It's about proactively shaping your future, rather than just reacting to it – a lesson I learned firsthand when planning for Nisbett & George, my early venture after university, highlighted the critical need to anticipate potential partnership challenges before diving in. It was a real "sliding doors" moment, making me realize that even the most exciting opportunities need a healthy dose of realistic planning & a clear understanding of everyone’s capacity. As Foundation Builders Foundation Builders , navigating these early stages can feel like a whirlwind, so having a clear roadmap is essential. We're not just talking general trend predictions here. This is a uniquely Femmeprenista perspective on how to navigate the shifts, anticipate market changes, and position yourself for some serious success – all while honouring that beautiful chaos we call life. Because isn't that what it’s all about – building a business that energises you, not one that leaves you feeling like you’ve run a marathon in heels (and cleaned up a castor oil spill along the way)? It’s about creating a future you genuinely love – a future where your business empowers you to travel with your family (something we're actively exploring with a potential move to Malaysia!), be truly present for those "pottery cup" moments with your school-aged kids, & build a legacy that goes beyond just financial security. Beyond the Buzzwords: Trends with a Femmeprenista Twist We hear a lot about AI, automation, and the metaverse. But how do these really translate to your business? How do they intersect with our core values of holistic success, work-life integration, and, yes, leveraging AI strategically (we call it Fusion! Fusion! ), not just because it’s trendy, but because it can genuinely free up your time and energy? Like, imagine having an AI assistant that handles your social media scheduling while you’re busy deciphering your toddler’s latest made-up words – that's the kind of practical magic we're talking about! I've been reflecting on this a lot lately, especially as I'm navigating my own PhD research into Black female entrepreneurship whilst recovering from my fourth C-section and wrangling four kids (including a toddler who thinks my research papers are colouring pages – ah, the joys!). This whole experience, juggling research, recovery, & the relentless demands of motherhood, has really driven home the importance of working smarter , not just harder. Like, honestly, some days I feel like a one-woman circus act – and that’s okay, as long as I’m being strategic about my energy & focusing on the high-impact actions that move my business forward. Recently, I hit a wall in my research, feeling completely overwhelmed by the sheer volume of data I needed to analyse. It felt like trying to climb a mountain with a baby on my back & a toddler clinging to my leg! But then, remembering Rory Sutherland’s principle of “psychological moonshots,” I decided to focus on one small, manageable step: automating the initial data sorting using a simple AI tool. It wasn't a magic bullet, but it freed up enough mental space to make the bigger task feel less daunting. This experience reinforced that even small, smart uses of AI can make a huge difference when you’re juggling multiple demands. Jim Rohn said it best: “Success is nothing more than a few simple disciplines, practiced every day.” This is especially true when you’re building something meaningful alongside the everyday whirlwind of family life. Here's my take on the key trends, infused with a hefty dose of Femmeprenista wisdom: 1. The Rise of the Conscious Consumer & the Authentic Brand Consumers, especially women, are increasingly seeking brands that align with their values. They're looking for authenticity, transparency, and businesses that genuinely care. This isn't just about ticking the "eco-friendly" box; it's about building genuine connections and showing your human side. It's about moving beyond the polished facade & letting your real personality shine through. Think about how refreshing it is when you find a brand that’s not afraid to be real, to be vulnerable, to share the messy, beautiful truth of their journey. This resonates so deeply because it mirrors our own lives – the triumphs, the struggles, the daily juggle – and creates a sense of "I get you, sister!" Think about it: when you’re choosing a brand, aren't you drawn to the ones that feel real, the ones that tell stories that resonate with your life? The ones that make you feel seen & understood? For instance, I'm drawn to brands like insert example of a brand Carlene would like - e.g., a sustainable fashion brand or a female-founded tech company because they’re not just selling products; they’re sharing a vision, a purpose, a story that I connect with. Add link to the brand’s website. This is where your story becomes your superpower. Embrace your journey, even the messy bits. I mean, let’s be honest – entrepreneurship isn’t always glamorous. Some days it’s more like "one eyeliner on because I'm too busy cleaning glitter glue off the dog" than "sipping champagne on a yacht." Share your “why”, your passion, and yes, even your "glitter glue on the dog" moments (because, hey, we all have those "what just happened?!" days). This is what builds trust & attracts your tribe. Remember what Rory Sutherland says: "Stories are the PDF files of human information." They're how we connect, how we learn, & how we make decisions. This is what truly impactful marketing looks like – it's about building authentic connections through real stories, not just shouting slogans from a rooftop. Add link to a relevant article on storytelling marketing. 2. AI: Your Intelligent Assistant, Not Your Overlord AI is everywhere . & honestly, it can feel a bit overwhelming, right? Like trying to learn a new language while simultaneously potty training a toddler (been there, done that!). It’s like, suddenly you’re expected to become a tech whiz overnight, & if you're not fluent in algorithms & APIs, you're falling behind. But trust me, it doesn’t have to be that complicated. The Femmeprenista approach to AI is about empowerment, not overwhelm. But here’s the Femmeprenista perspective: AI isn’t about replacing you ; it’s about empowering you. It’s about automating those tedious tasks, freeing up your precious time & energy, so you can focus on what you do best – connecting with your clients, creating amazing content, & building a business you genuinely love. Like, instead of spending hours scheduling social media posts, what if you could delegate that to an AI assistant & use that reclaimed time to have a proper conversation with your teenage daughter (without the constant buzz of notifications)? Or maybe finally finish that online course you’ve been meaning to take that will help you scale your business? Think of AI as your super-efficient assistant, handling the mundane while you focus on the magic. Think Canva on steroids, but for every area of your business! This is Fusion Fusion in action – integrating AI seamlessly into your systems & strategies. We’re talking smart automation for tasks like email marketing, content creation, even customer service. Add link to an article on practical AI tools for entrepreneurs. For example, I recently started using an AI-powered tool to help me transcribe and analyze interviews for my PhD research, and it's been a game-changer. It’s not perfect, but it saves me hours of tedious work, giving me more time to focus on the actual analysis & interpretation. This is what it means to work smarter, not harder – using technology to enhance your unique capabilities, not replace them. Let's be honest, as female entrepreneurs, we need all the help we can get! Especially when we’re juggling multiple roles – mum, CEO, partner, PhD student (in my case!) – and trying to make it all work without losing our sanity (or our eyeliner). 3. The Metaverse & Beyond: Building Immersive Experiences I know, the metaverse still feels a bit futuristic. It’s like, are we all going to be living in virtual reality soon? Honestly, I'm not sure even I understand it fully yet (& I’m doing a PhD!). But the underlying trend is clear: people crave connection & experiences, even in the digital space. It's about finding your tribe, feeling seen, & having those "aha!" moments together, even if you're miles apart. This is especially important for female entrepreneurs, as community & connection are such powerful drivers for us. How can you create a sense of community & belonging around your brand? How can you make your online presence more engaging & interactive? Perhaps it’s through virtual workshops, online retreats, or even just creating a vibrant, supportive online community where your clients feel like they belong. Think "exclusive VIP lounge" meets "your favourite coffee shop" – a space where you can share ideas, ask questions (even the "silly" ones – remember my early struggles in school? It took me a while to find my voice & learn to ask without fear), celebrate wins, & get support when you’re navigating the messy middle. It's about making the online experience more human, more engaging, and more fun. Reports show that brands leveraging immersive experiences in virtual environments see higher customer engagement and brand loyalty. Add a link to a relevant article on community building. For example, a fashion brand could host a virtual runway show or a coaching program could offer a virtual retreat space for clients to connect and share experiences, enhancing the sense of belonging. This really speaks to our core value of Action Action . It’s about taking tangible steps to connect with your audience, to build relationships, to create a space where they feel seen, heard, and valued. Because when you’re building an online business, especially as a mum juggling multiple demands, that sense of community can be a lifeline. 4. The Prioritization of Wellbeing (Because You Can't Pour from an Empty Cup) This is so important, ladies. I know, as busy entrepreneurs & mothers, we often put ourselves last. It's like we’re constantly running on the "hamster wheel of responsibility," juggling work, kids, household chores, partner time (because, let’s be real, we don’t want to become "glorified roommates," do we?), & somewhere in between, trying to squeeze in a shower & maybe even put on both eyeliners! But here's the truth: you can't build a sustainable business if you're running on empty. It’s like trying to drive a car with no fuel – eventually, you're going to stall, no matter how hard you push the pedal. Prioritizing your well-being isn't selfish; it's strategic. It’s an investment in your long-term success & your overall quality of life. It’s about ensuring you have the energy & mental clarity to show up fully for your business, your family, and, most importantly, yourself. This is Fuel Fuel , ladies, the engine that keeps everything running smoothly. It could be a morning meditation, a walk in nature with your kids & the dogs (even if Espresso insists on chasing every squirrel!), implementing efficient systems (because systems are QUEEN!), perhaps leveraging smart AI tools to truly streamline your processes (that's Fusion Fusion at its finest!), & delegate or ditch what’s not serving you. It's about making conscious choices that nourish your mind, body, and spirit, so you can thrive, not just survive. As Lisa Nichols says, "Your job is to fill your own cup, so it overflows. Then you can serve others, joyfully, from your saucer." From Trends to Action: Your Femmeprenista Roadmap So, how do you actually do this? How do you take these trends and translate them into actionable steps for your business? It can feel a bit like trying to assemble flat-pack furniture with no instructions, right? You have all the pieces, but where do they fit? Here’s a little “Juggler’s Shortcut” to get you started: Embrace your authentic story: Start by clarifying your "why." What are your values? What makes your journey unique? This is the foundation of your brand. Remember, authenticity is your superpower! Just like my own journey, from selling sweets in the playground to tackling my PhD while juggling four kids, your story is what makes you relatable and builds trust with your ideal clients. Action Step: Write down three defining moments in your entrepreneurial journey, even the messy ones. How can you weave these into your brand narrative? Explore AI tools strategically: Don't get overwhelmed. Start with one or two tools that can automate a specific task, like scheduling social media posts or managing your email list. Think small wins, not a complete tech overhaul. Even a simple tool like insert example of a simple, accessible AI tool - e.g., a social media scheduler or a grammar checker can free up significant time and mental energy. Action Step: Identify one time-consuming task in your business that could be automated. Research and trial one AI tool designed for that specific task. Foster a sense of community: Create spaces where your clients can connect with you and each other. It could be a Facebook group, a regular online event, or even just engaging with your followers on social media. The key is to create a welcoming and supportive environment where women feel comfortable sharing their wins, struggles, and "aha!" moments. Action Step: Brainstorm three ways you could enhance connection within your existing audience. Could you host a Q&A session, create a themed challenge, or simply start a conversation around a shared pain point? Prioritize your well-being: Schedule time for self-care, even if it’s just 15 minutes a day. It could be a quick meditation, a few stretches, or even just sitting quietly with a cup of tea (or a glass of wine – because it's always wine o'clock somewhere, right?). Create systems to streamline your workflows and delegate tasks where possible. Remember, taking care of yourself is not a luxury; it's a necessity for sustainable success. Action Step: Block out 30 minutes in your calendar this week specifically for a wellbeing activity that truly recharges you. Treat this appointment as non-negotiable, just like you would a client meeting. This is your opportunity to build a business that not only thrives but also flourishes , one that supports your vision for a rich, fulfilling life. Remember, you are the architect of your future. And if you're a Foundation Builder Foundation Builder looking for the perfect launchpad, our Spark Programme Spark Programme is specifically designed to help you validate your idea, gain clarity, & build that all-important foundation. It’s like having a supportive friend and expert guide in your corner, cheering you on every step of the way. What's one system or strategy you can implement this week to reclaim 30 minutes for yourself? What will you do with that extra time? Share your plan below! I'd love to hear your thoughts. It can feel lonely out there, right? Especially when you’re juggling so much. Let’s connect, let’s support each other. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Beyond the Hype: A CEO's Take on Why Strategic Business Coaching is a Non-Negotiable for Ambitious Female Entrepreneurs (Especially Mums) Eyeing 2025 Success Alright, let’s have a real chat, yeah? As a CEO, a PhD researcher knee-deep in the world of female entrepreneurship, & – perhaps most importantly – a mum to four incredible, energetic, & often schedule-defying children, I’ve heard all sorts about business coaching. Some see it as a luxury, a nice-to-have when things are flush. Others think it’s what you turn to when your business is on the brink, a sort of emergency service for flailing ventures. And then there’s the hype – the gurus, the quick fixes, the promises of overnight millions. Honestly? Most of that misses the point entirely. From where I stand, juggling the beautiful chaos of motherhood with the demanding realities of scaling a business, strategic business coaching isn’t a fluffy extra or a panic button. It’s a non-negotiable strategic partnership. It's the secret weapon for ambitious female entrepreneurs, especially those of us who are mothers, who are looking to not just survive but to truly thrive & make a significant impact in 2025 & beyond. I vividly remember one morning trying to prep for a client call while simultaneously cleaning castor oil off the carpet (thanks to my toddler's artistic explorations!) – it was utter chaos! That’s when I knew I needed a better strategy. In an increasingly complex world, trying to go it all alone, relying solely on grit & late nights (and copious amounts of coffee, believe me, I know!), isn't just exhausting; it’s often the slowest, most frustrating route to where you want to be. What's the saying? "If it was easy, everybody would do it." So, What Is Strategic Business Coaching, Really? Forget the idea of someone just telling you what to do, or a cheerleader offering generic pep talks. True strategic coaching is about partnership. It’s about having an experienced, objective ally who helps you see the wood for the trees, who challenges your assumptions (gently, but firmly!), & who equips you with tailored strategies to build a business that not only succeeds financially but also integrates beautifully with your life, rather than consuming it. It’s about moving beyond the reactive hustle – you know, the kind where you’re constantly putting out fires & feeling like you’re making it up as you go along (we’ve all been there!) – to a place of intentional, proactive growth. It's about working smarter, not just harder, a philosophy I live & breathe, especially when the school holidays roll around for what feels like half the year! See, this is the reality: finding the focused time amidst the "beautiful chaos" of family life isn't easy, but it is possible with the right systems in place. Why It’s a Game-Changer for Ambitious Women (Especially Mums) As female entrepreneurs, & particularly as mothers, we face a unique set of challenges & opportunities. We’re often juggling multiple critical roles, battling societal expectations, & striving to build something meaningful without sacrificing our families or our sanity. Here’s why the right coaching is so transformative in this context for scaling leaders : 1. Unshakeable Clarity in a World of Noise The online space is deafening, isn’t it? A million voices telling you the "next big thing" you must do. Strategic coaching helps you cut through that static. It’s about gaining profound clarity on your vision, your unique definition of success (which, as I discovered during my MBA, is often far more about quality of life & impact than just a bigger paycheque), & your authentic path. It’s about developing that sharp, unwavering mindset that helps you identify & dismantle the limiting beliefs that whisper "you can't" or "who are you to do this?". I’ve seen firsthand, both in my own journey & with countless clients, how finding your true voice & purpose is the bedrock of sustainable success. It's about honing that inner compass so you can lead with confidence, even when the path ahead isn't perfectly clear. It’s so easy to get lost in the noise, right? As a mum in business, I know all too well how many different hats we wear! One reflection informed by my ongoing PhD research into Black female entrepreneurship often highlights the importance of having a consistent anchor—that unwavering 'why'—that serves as an anchor amidst external pressures. Tell me, what’s one aspect of YOUR vision that lights you up even on tough days? Example: I remember feeling completely lost when I first started scaling Femmeprenista. I tried every shiny object that came my way! Finally, I realized my core value was freedom - I had to build a business that gave me time with my kids, not keep me chained to my laptop 24/7. 2. From Overwhelm to Intentional, Strategic Action Feeling like you’re drowning in a never-ending to-do list? That’s a classic sign you’re working in your business, not on it. A great coach helps you shift that. They’ll support you in designing & implementing streamlined, efficient workflows – those smart systems that create momentum & free you up to focus on your true zone of genius. We’re talking about creating efficient processes for everything from client onboarding to marketing, perhaps even leveraging intelligent AI tools to truly automate routine tasks & amplify your efforts without adding more to your plate. This isn't about just doing more; it's about doing the right things, consistently. Ever feel like you’re the tortoise in a race full of hares? Me too, sometimes! And that’s okay – as long as you keep moving. Just remember, as Jim Rohn says, “Success is nothing more than a few simple disciplines, practiced every day.” For scaling leaders, this is where designing smooth, efficient workflows becomes so important, so you're working with the current, not against it. Example: When I was first trying to systematize my client onboarding, I spent ages wrestling with complex CRMs, trying to automate everything . It was a nightmare! Then, I realized I just needed a simple Trello board & a few Zapier integrations. Now it runs like clockwork! 3. Building a Brand That’s Authentically YOU & Attracts Your Tribe If your marketing feels like a chore, or if you’re trying to contort yourself into a version of what you think your clients want, it’s time for a change. The right coaching partnership empowers you to unearth & amplify your unique voice, your story, your ‘why’. It’s about developing authentic branding & messaging that genuinely connects with your ideal clients – those people who just get you & are excited to invest in what you offer. Imagine marketing that feels effortless because it’s a true extension of who you are. That’s the magic we aim for. What story can only you tell? As Rory Sutherland puts it, "&Stories are the PDF files of human information." What's that core message you want to share? Here's a simple 3-step process to help you uncover your unique voice: Identify Your Core Values: What principles guide your life & business? List 3-5 values. Unearth Your Story: What experiences have shaped you? What challenges have you overcome? Jot down key moments. Speak Your Truth: How can you express your values & story in your marketing? Try using your authentic voice in a social media post. Example: For ages, I thought I had to present a super-polished, corporate image. It felt so fake! Then, I started sharing the real, messy reality of my life as a mumpreneur. My audience loved it, & suddenly, marketing felt easy. 4. Sustainable Success & Thriving Through the Juggle Ah, the juggle. It’s real, isn’t it? As mothers, we’re masters of multitasking, but that doesn’t mean we’re immune to burnout. In fact, we’re often at higher risk. Strategic coaching, especially a holistic approach, places immense value on your well-being. It’s about ensuring your business energises you rather than drains you, helping you set boundaries, manage your energy, & build a business that supports your life, not the other way around. My own journey, navigating a PhD, running a business, & raising four children (including through C-section recoveries & the baby years!), has taught me that prioritising your own fuel is not a luxury; it’s an absolute necessity for long-term success & happiness. Honestly, there were times, especially recovering from my fourth C-section, when I felt completely depleted. Learning to say 'no' to non-essential tasks and carving out just 30 minutes a day for myself made all the difference. That’s why prioritising well-being is essential, & it's a theme I'm exploring in my research that resonates here. Studies show that mothers experience burnout at a rate 3x higher than other demographics ( Source: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8226903/ ). It's definitely "not a sprint, it's a marathon," so let's create some sustainable habits that will be beneficial in the long run! What small self-care activity can you add to your daily schedule today? Example: For months, I skipped lunch to squeeze in more work. I was exhausted & resentful! Then, I started scheduling a proper lunch break, even if it was just 20 minutes to eat something nutritious & read a book. My energy & focus skyrocketed. 5. Accountability, Accelerated Learning & Smarter Decisions Let’s be honest: it’s easy to let things slide when you’re only accountable to yourself. A coach provides that crucial external accountability, keeping you focused on your goals & helping you push past your comfort zone. More than that, they bring an objective perspective, years of experience, & often, access to proven frameworks that can save you from costly mistakes & significantly shorten your learning curve. It's like having a seasoned navigator on your entrepreneurial expedition, helping you make smarter decisions, faster. Building a business doesn't have to be a lonely expedition! Plus, did you know "that the game is won by acquiring skills, then applying them, then repeating," as Alex Hormozi says? It’s all about the process, the growth, & most importantly, the knowledge. Example: I spent months trying to launch a new program on my own, constantly second-guessing myself & getting bogged down in the details. Then, I hired a launch strategist who gave me clear deadlines & held my feet to the fire. We launched successfully in weeks! "But Carlene, What About…?" (Let’s Tackle Those Niggling Doubts) I hear those little voices of objection, the ones that pop up when you’re considering a significant investment in yourself & your business. Let’s address them head-on: "I can’t afford it right now." I truly get it. Every penny counts, especially when you’re building. But I’d gently challenge you to reframe this: what’s the cost of inaction ? The cost of staying stuck, of slow growth, of potential burnout, of making easily avoidable mistakes? Strategic coaching is an investment, not an expense – an investment in your most valuable asset (that’s you!) & in the future profitability & sustainability of your business. "I don’t have the time." This is precisely why coaching can be so powerful. It’s designed to help you reclaim your time by working smarter, by systemising, by focusing on what truly matters. Think of the hours (and stress!) saved by avoiding common pitfalls or by implementing a strategy that actually works. "I should be able to figure this out on my own." This is a big one, especially for driven, capable women. But here’s a secret: the most successful entrepreneurs don’t go it alone. They seek out mentors, join masterminds, & yes, hire coaches. My own journey has been profoundly shaped by the support & guidance I’ve received, from my MBA at Cranfield to my coaching qualifications. Taking personal responsibility for your success includes making the smart decision to get the right support. "How do I even find the right coach?" This is such an important question. It’s about finding someone who not only has the expertise but also aligns with your values, understands your specific context (hello, fellow mother entrepreneurs!), & offers a holistic approach. You want a partner who sees the whole you, not just your business plan. The Femmeprenista Way: Holistic Growth for Lasting Impact Here at Femmeprenista, our entire philosophy is built around this idea of holistic, sustainable success. It’s why we developed our comprehensive model for growth that addresses everything from cultivating that resilient, focused mindset & crafting authentic, compelling marketing, to implementing streamlined, AI-enhanced systems & prioritising your well-being so you can truly flourish. We believe deeply in personal responsibility, but also in the transformative power of tailored support & finding your unique voice in the world. Your 2025 Vision Deserves a Strategic Partner As you look towards your goals for 2025, ask yourself: am I truly set up for the level of success & fulfillment I desire? Is my current approach sustainable? Am I navigating this journey with the clarity, strategy, & support I deserve? If there’s even a flicker of doubt, or a deep yearning for more – more impact, more freedom, more joy – then it’s time to consider strategic business coaching not as a future possibility, but as a present-day imperative. It’s about proactively shaping your future, rather than just reacting to it. Investing in the right coaching is investing in your vision, your potential, & your ability to build an impactful, fulfilling business that allows you to live the life you truly want, beautiful chaos & all. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

From "Keeping Calm and Carrying On" to "Just About Holding It Together": Embracing the Silent Scream (and Why It's Okay) Let's be honest, ladies. How many times have you, as a female entrepreneur—especially if you're juggling motherhood—projected an image of serene competence online while internally... well, let's just say there's a whole lot of beautifully chaotic juggling happening behind the scenes? You know, the kind where you're mediating a sibling squabble over a rogue crayon while simultaneously trying to deliver a flawless presentation on Zoom (mute button, my hero!). Or perhaps you're crafting an inspiring Instagram post about work-life balance while simultaneously trying to decipher your toddler's unique brand of pottery-cup-related crisis management (because apparently, the blue cup is ONLY for water, & the red one? Strictly for imaginary tea). I get it. Truly. Because honestly, my life often feels like a real-life episode of "Whose Chaos Is It Anyway?" Just the other day, I was prepping for a client call with a potential Momentum Coaching client, mentally running through key talking points about scaling her business, when my youngest decided it was the perfect time to showcase his newly acquired talent of emptying the entire contents of the kitchen utensil drawer onto the floor. And of course, it was right before I had a surprise video call with my coach! The clatter of whisks & spatulas – and yes, even the potato masher – was definitely NOT part of my planned presentation soundtrack. The thing is, these "silent scream" moments – the ones where we’re expertly managing chaos just beneath the surface while projecting an image of calm competence – are often the unspoken reality of our entrepreneurial journeys. We’re masters of the balancing act, adept at switching gears from CEO to chief negotiator (of bedtime stories) in the blink of an eye. & we rarely talk about the emotional labour involved. But what if I told you that these moments aren't something to be ashamed of or hide? What if they're actually a testament to our incredible resilience, adaptability, & sheer bloody-mindedness as women in business? What if, instead of viewing them as failures, we reframed them as proof of our ability to handle whatever life (and our little humans & fur babies) throws our way? Owning the Beautiful Chaos: Why Acknowledging the "Silent Scream" Matters It's tempting, especially in the curated world of online business, to present a picture of effortless success. But the truth is, entrepreneurship, especially when combined with motherhood, isn’t always Instagram-worthy. It's messy, it's unpredictable, & yes, it often involves a fair bit of internal screaming (even if it’s just a metaphorical one). My research into female entrepreneurship constantly highlights this very real tension between the polished online presence and the often chaotic reality behind the scenes. A common theme emerging from my PhD research is how women entrepreneurs, often mothers, masterfully navigate these dual realities. Acknowledging these moments, even if it's just a private sigh of relief or a whispered "you got this" to yourself in the bathroom mirror, is a crucial first step. It’s about owning our experiences, embracing the beautiful chaos that comes with being a multifaceted woman, & rejecting the pressure to be perfect. Remember that private school experience I mentioned? The one where I felt so behind & struggled to find my voice after transferring mid-year? That taught me the importance of tailored support & the right environment, & how important it is to keep pushing through, even when it’s tough. Honestly, it’s not been easy. My journey is slower. I have four children, I'm doing a PhD – am I going slower than a 20-year-old with no dependents? Yes, of course, I am! Doesn’t mean I can’t get there because of my situation – that's down to me. This is what "owning your journey" truly means. It's a theme that keeps surfacing in my PhD research – the resilience of women entrepreneurs navigating multiple commitments while still pursuing their vision. It often feels like a "tortoise and the hare" situation, but slow and steady, with the right support, wins the race. From Scream to Serenity: Navigating the Juggle with Grace & Humour So, how do we navigate these "silent scream" moments with a little more grace (and a lot more humour)? It’s about creating a system that supports our whole selves, not just our business goals. Think of it like the Femmeprenista Business Flourish Framework: Build a Thriving Biz in action. Foundation Builders and Scaling Leaders, especially, can benefit from implementing these strategies early on. I remember feeling completely overwhelmed when I first tried to prioritize focus. It felt impossible with a toddler demanding my attention every five minutes! Prioritize Focus: Carving out pockets of focused work time, even if it's just 15 minutes between school pick-up & dinner prep, can make a world of difference. It took me a long time to implement this, too! When my third child was a toddler, I spent six months struggling to carve out even 15 minutes for myself! Perhaps try the Pomodoro Technique, but set the timer with a slightly more upbeat ringtone than the standard one (because let's be honest, who needs more stressful beeps in their day?). If you're anything like me, your phone is already buzzing with enough notifications! Embrace Flow: Efficient systems are your secret weapon. Automate what you can, delegate what you can’t, & ditch the tasks that drain your energy. Perhaps leveraging smart AI tools to truly streamline your processes can help you reclaim precious time. This is where embracing the Fusion aspect of the Framework—integrating AI strategically—becomes a game-changer. Think about using AI to schedule social media, manage your inbox, or even create basic marketing copy. Imagine having an AI assistant that handles your email marketing, freeing you up to focus on client calls or – dare I say it? – a quiet moment with a cuppa. This is the power of Fusion, weaving AI into the very fabric of your business. Fuel Your Well-being: Prioritizing well-being isn't a luxury; it’s a necessity. Even micro-moments of self-care – a five-minute meditation, a quick walk around the block, or a cup of tea in peace (while the kids are miraculously occupied, and Espresso, my hyperactive Miniature Pinscher, isn't using my laptop as a chew toy) – can help replenish your reserves & restore a sense of calm. For me, even just stepping outside to water my plants (yes, I'm a plant mom, too!) can be a mini-reset. Want a simple checklist to help you implement these strategies? Download our free "Juggler's Guide to Focus, Flow, & Fuel" here: Downloadable Checklist Business Flourish Framework Remember, it's not about achieving perfect balance (because seriously, who has time for that?). It's about finding small, smart strategies that work for YOU & your unique brand of beautiful chaos. My PhD research consistently shows that for female entrepreneurs, especially mothers, well-being isn't a "nice-to-have"; it's a non-negotiable for sustainable success. Finding Solidarity in the Shared Scream You are not alone in this. I’ve been there, countless times. And so have countless other female entrepreneurs, especially mothers, who are masterfully managing the juggle behind the scenes, often dealing with the pressures of stagnant wages and rising living costs – like how the price of childcare has increased almost 40% in the last 5 years, according to a study by the Childcare Cost Study – all while dreaming of building a business that truly supports their families. Let’s connect, share our stories, & laugh together at the absurdity of it all. Join our Femme:Connect Community Page , where we celebrate the wins, commiserate over the spills (both metaphorical & literal – remember that castor oil incident?), & remind each other that we’re all in this together. Because sometimes, the most powerful antidote to the "silent scream" is simply knowing that someone else understands. We share tips on everything from navigating school holidays to finding affordable childcare – because let's face it, the entrepreneurial journey is a windy path, and we need all the support we can get. Inside Femme Connect , you'll find other entrepreneurs just like you, juggling the same joys and challenges. It's a safe space to ask questions, share wins, and get support when you're feeling overwhelmed. About (Femmeprenista) It's time to embrace our full selves, "silent screams" & all. Because it's in the midst of this beautiful chaos that we discover our true strength, resilience, & the unwavering power of the Femmeprenista spirit. Ready to launch your online business with confidence & clarity? Join our 12-week Launch Programme and build the foundations for sustainable success. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Coaching vs. Mentoring: Decoding the Right Support for Your Femmeprenista Journey Ever felt like you’re pouring your heart & soul into your business, juggling all the things (especially with little ones underfoot!), & you know you need support, but you’re just not sure what kind of support will actually move the needle? You’re not alone. I’ve been there, staring at the ceiling at 2 a.m., wondering who or what could possibly help me untangle the latest business knot or leap over the newest hurdle. You know that feeling, right? As a CEO, a mum of four (yes, four!), a PhD researcher (often juggling the baby while researching!), & someone who’s both invested in guidance & now provides it to other incredible female entrepreneurs, I’ve learned a crucial lesson: understanding the difference between coaching & mentoring isn’t just semantics. It’s a fundamental key to unlocking targeted growth, avoiding overwhelm, & taking powerful ownership of your entrepreneurial path. And let's be honest, when you're navigating the beautiful chaos of motherhood and business, every bit of clarity counts! Many female entrepreneurs also face unique societal expectations and financial pressures while trying to create wealth. So, let’s demystify this, shall we? Grab a cuppa (or maybe something stronger, I’m not judging – it’s wine o’clock somewhere!), & let’s talk about getting you the right kind of support. What’s the Real Difference? Demystifying Coaching & Mentoring Okay, let’s get straight to it. Coaching & mentoring are both incredibly valuable, but they serve different purposes. Understanding this distinction is pure power. Think of it like this: A coach helps you learn to drive any car, on any road, in any conditions. They’re focused on building your skills, your awareness, & your ability to navigate. They’ll ask powerful questions to help you find your own answers, work with you on your mindset & your strategy, and hold you accountable for taking action. Coaching is often future-focused, helping you get from where you are to where you want to be by unlocking what’s already within you or helping you build new capabilities. It’s about the ‘how.’ A mentor, on the other hand, is like someone who’s already driven a very specific, challenging route & is now handing you their map & sharing stories from their journey. They offer advice, share their experiences (the wins & the war wounds!), & provide guidance based on what worked for them . Mentoring is often about sharing wisdom from the past & present to help you navigate a similar path. It’s more about the ‘what.’ I remember when I was deep in my MBA studies (with a baby!), juggling a young child & intense academic pressure. Honestly, some days felt like I was cleaning up one mess only to trip over another! There were times I sought out people who had ‘been there, done that’ (mentors) for specific academic hurdles. However, what truly propelled me forward in shaping my future business vision was the coaching approach inherent in some of the best Socratic questioning from my lecturers – pushing me to define my own path, not just replicate theirs. Why This Distinction is Your Secret Weapon (Especially When You’re Juggling It All!) Understanding this difference isn’t just a nice-to-know; it’s an act of empowerment & personal responsibility – two values we hold dear here at Femmeprenista. When you know what you’re looking for, you can make truly informed decisions about where to invest your precious time, energy, & resources. And goodness knows, as ambitious women, particularly mothers, those resources are gold dust! Here’s why getting clear on this helps you navigate your journey with more grace and less frantic wheel-spinning: Smarter Investments: You’ll stop throwing money at generic advice or support that isn’t tailored to what you actually need to develop. No more signing up for a mentorship programme hoping for skill-building, or a coaching programme expecting ready-made answers. Prevents Frustration: Ever hired someone who just told you inspiring stories but didn’t actually help you change your approach or get unstuck? Or perhaps you’ve felt pressured by a coach to find answers when you genuinely lacked the foundational knowledge? Accelerates Real Growth: Pinpoint whether you need skill development & mindset shifts (coaching) or experienced advice & a roadmap (mentoring). You get targeted support that addresses your specific gaps & goals. This is how you build sustainable momentum & achieve that holistic success we all crave – where your business thrives and your well-being is prioritised. Choosing the Right Guide for Your Current Chapter: Tailoring Support to Your Stage The kind of support that will serve you best often depends on where you are in your entrepreneurial journey. Your needs as a Foundation Builder are quite different from those of a Scaling Leader or a Visionary Leader. Are You a Foundation Builder? If you’re in the early stages – perhaps validating a brilliant idea, figuring out your niche, battling those inevitable confidence wobbles, or aiming to secure your first clients – you're what we call a Foundation Builder. At this stage, what often makes the biggest difference is coaching . What you might need: Support to gain crystal clarity on your vision & offerings, build unshakeable self-belief & resilience to navigate the early uncertainties (this is where cultivating that strong inner Focus comes in). You’re likely looking for help in finding your unique voice, defining who you serve, and crafting an authentic message that truly connects (developing your business Flair). A coach can help you validate your ideas & create a solid action plan to launch with confidence. For instance, our Spark Program is specifically designed as a coaching accelerator to help Foundation Builders get this essential clarity & build that foundational action plan before making huge investments. Are You a Scaling Leader? Perhaps your business is established, you have traction, & you’re ready to grow, but you’re hitting plateaus or feeling overwhelmed by the increasing complexity. As a Scaling Leader, your needs shift. Studies show that Many businesses experience growth plateaus within 3-5 years (for example, they struggle to get past the £10k/month revenue mark) . What you might need: Strategic coaching can be invaluable here to help you develop sustainable growth strategies, implement efficient systems (hello, streamlined Flow, perhaps even integrating smart AI tools with Fusion to really make things hum!), & master the leadership mindset required for scaling. This is often about building frameworks within your business. At this stage, you might also benefit from mentorship from someone who has successfully scaled a business in your specific industry, offering high-level insights or opening doors. Remember though scaling leaders know that "Poor people major in minor things, wealthy people Major in Major things" - Myron Golden Our Momentum Coaching programme, for example, is a 1:1 coaching accelerator focused on helping Scaling Leaders implement these tailored strategies & achieve sustainable growth without burnout. Are You a Visionary Leader? For those of you leading thriving, established businesses & focusing on exponential growth, team leadership, & legacy building, you’re a Visionary Leader. What you might need: As a visionary leader, you are likely a high-performing individual, but at times that can feel lonely. Perhaps you need somebody to listen and provide insights from the outside that are practical, but also keep you accountable as you grow the business exponentially. As a Visionary Leader, high-level strategic coaching (like our Ascend Executive Coaching) can provide a crucial sounding board & strategic partnership that allows you to work on being that whale that makes your own current. Peer advisory groups become incredibly important, & targeted mentorship from individuals who have built significant legacies or navigated similar large-scale challenges can offer unparalleled wisdom. The key is to honestly assess what will truly help you overcome your current obstacles and reach your next milestone. The Femmeprenista Approach: Equipping You to Flourish Here at Femmeprenista, our entire philosophy is built around empowering you, the ambitious female entrepreneur, with the strategies, systems, mindset shifts, & community support you need to build a business that not only succeeds financially but also allows you to live a life you genuinely love. We want to see you flourish, holistically. Our core offerings – like Spark , Launch , Momentum , & Ascend – are primarily coaching-centric programmes. Why? Because we believe in equipping you with the enduring skills and frameworks to navigate any challenge your business throws at you. We focus on helping you cultivate: Focus: Building that resilient mindset, unwavering clarity, & the confidence to lead. Flair: Developing your authentic brand & marketing that draws your ideal clients in, effortlessly. Flow: Implementing those smart, streamlined systems (yes, including practical AI!) that give you back your precious time & energy. Fuel: Integrating wellbeing practices so you can sustain your energy & passion, preventing burnout & truly enjoying the journey. Fusion: Strategically weaving AI throughout your business to amplify your efforts & work smarter. (If you're curious about our underlying methodology, you can read more about Business Flourish Framework here.) While our programmes are geared towards building your capability through coaching, we also know the immense power of connection. That’s why our free global community, Femme:Connect Community , is such a vital part of our ecosystem. It’s a space for authentic networking, peer support, & collaboration. And yes, it’s often within these supportive community bonds that informal mentorship, born from shared experiences & genuine connection, naturally blossoms. I’ve seen so many women form incredible support systems there, cheering each other on & sharing invaluable insights from their own journeys. Avoiding the Pitfalls: Making Smart Support Choices Choosing the wrong type of support can be more than just a bit disappointing; it can be a real drain on your resources and your spirit. I learned this the hard way myself, back when I was launching Cocoista, my Afro hair & beauty business. I was laser-focused on mentorship, seeking advice from anyone who’d built a similar brand. And while their stories were inspiring, I completely neglected building robust systems. I was so busy trying to replicate their journeys that I never built my own engine. The product flopped, and I felt completely deflated. It wasn’t until I invested in solid business coaching (focusing on my ideal client, my unique offers, my processes) that I really started seeing momentum. One of the most common missteps I see is female entrepreneurs seeking advice (mentoring) when what they truly need is skill development & strategic implementation support (coaching), or vice versa. Imagine your car has a flat tyre. A mentor might tell you a fantastic story about the time they had a flat tyre on a remote mountain pass & how they ingeniously used a sock & some chewing gum to get to the nearest village. Inspiring? Absolutely! Helpful for your flat tyre right now? Probably not. A coach, in this scenario, would be the one asking, "Okay, what tools do you have? What do you already know about changing a tyre? Let's break down the steps. What's the first thing you need to do?" See the difference? When you’re already juggling the demands of business & family, the last thing you need is to invest your precious time & energy into something that doesn’t actually move you forward. This is where understanding the distinction between coaching & mentoring becomes a crucial act of self-care, protecting your energy & ensuring your efforts lead to tangible progress. So, Coach or Mentor? The Power is in Your Informed Choice Ultimately, both coaching & mentoring offer incredible value. The real magic happens when you can clearly identify what you need, at your current stage, to solve your specific challenges. It’s rarely an either/or situation forever. You might benefit hugely from a coach to help you build new systems right now, & then seek out a mentor next year for industry-specific advice as you expand. Or you might even have both concurrently, helping you in different areas. The goal isn't to pick one & stick with it blindly, but to make empowered, informed choices that provide you with the right kind of support to build your version of a flourishing business & a life you adore, without burning out in the process. Because, truly, taking ownership of the support you seek is one of the most powerful business decisions you can make. If you think a coach would benefit you most, consider: The Spark Programme if you are a Foundation Builder The Launch Programme if you are a Foundation Builder The Momentum Coaching if you are a Scaling Leader The Ascend Executive Coaching if you are a Visionary Leader Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Marketing Your Magic in 2025: Digital Strategies That Actually Work (Without the Burnout!) Hello lovely people! Carlene here. Ever feel like ‘digital marketing’ is just another fancy term for ‘endless to-do list designed to make busy entrepreneurs cry into their cold tea’? If you’re nodding along, possibly whilst trying to locate a missing school shoe or decipher your toddler daughter’s urgent (and loud) request for… something… believe me, you are not alone. As a mum to four, running Femmeprenista, & attempting to squeeze in a PhD (I’m always the person who’s going to question, “Is this the best way of doing things?”), my days are a beautiful, chaotic, & often hilarious juggle. I remember one morning, trying to map out a marketing campaign while my two-year-old decided my carefully drawn flowchart looked much better with added crayon swirls & what I think was a depiction of our hyperactive puppy, Espresso, chasing her tail. See, moments like those remind me: marketing for us ambitious female entrepreneurs, especially mothers, has to be different. So, let’s talk about 2025. The digital landscape is always shifting, isn’t it? But here’s the good news: mastering it isn’t about chasing every shiny new object or trying to be everywhere all at once. It’s about strategic selection, authentic connection, & sustainable integration into your business and, crucially, your life. This year, & beyond, it's about empowering you to choose marketing that not only works but feels good – marketing that amplifies your unique voice & genuinely connects with the people you’re meant to serve. This Scaling Leader post is for established entrepreneurs ready to amplify their impact. The Shift: Marketing in 2025 Isn't About Doing More , It's About Doing Smarter For years, there’s been this underlying narrative in the entrepreneurial world that more is more. More content, more platforms, more hustle. Honestly, it's exhausting! I’ve seen so many brilliant women burn out trying to keep up with it all. But what if the real power lies not in the volume of what you do, but in the wisdom of your choices? This is where taking personal responsibility really comes into its own. Yes, the online world can feel noisy, & yes, there are algorithms & trends. But you are the CEO of your business. You get to decide what strategies align with your energy, your message, & the precious time you have. Before diving into specific tactics, it's crucial to ensure your marketing efforts are rooted in your 'why' & support your overall vision for holistic success, a concept we explore deeply at Femmeprenista. The Business Flourish Framework It's about infusing your unique Flair Flair into everything you do, ensuring your marketing is a true reflection of who you are & the value you bring. Think of it like decluttering your wardrobe. You don’t need hundreds of items you never wear; you need a few key pieces that make you feel fabulous & confident. Marketing is the same. Let's find your power pieces for 2025. Laying the Groundwork: Your Unshakeable Marketing Foundations for 2025 While trends will come & go, some marketing fundamentals remain timeless because they’re built on genuine human connection. These are the cornerstones that will serve you well in 2025 & beyond. Content That Connects & Converts (Not Just Creates Noise) Remember when everyone said you had to blog five times a week, post ten times a day, & basically become a content-churning machine? Phew! I tried that in the early days, & honestly, it felt like I was shouting into a hurricane. My words got lost, & I felt completely disconnected from what I was actually trying to achieve. The shift came when I realised it’s not about the quantity of content, but the quality & relevance . For 2025, focus on: Value-Driven Content: What are your ideal clients really struggling with? What questions do they type into Google at 2 am? Create content that provides genuine answers, solutions, & insights. This builds your authority, establishes trust, & naturally boosts your SEO. Content Clusters & Pillar Content: Think quality over quantity. Develop in-depth, cornerstone pieces of content around your core topics, & then create smaller, related pieces that link back to them. This is fantastic for SEO & positions you as an expert. Evergreen Gold: While timely content has its place, prioritise creating resources that will remain relevant & valuable for months, even years, to come. This is about working smart, creating an asset once that keeps delivering. This is all about your Flair Flair – letting your unique expertise & authentic voice shine through to attract & engage your ideal audience. Social Media with Soul (& Strategy!) Social media can feel like a beast, can’t it? The pressure to be on every new platform, posting constantly… it’s a recipe for overwhelm. But here’s a little secret: you don’t need to be everywhere. You just need to be where your ideal clients are & show up authentically & consistently. In 2025, approach social media by: Focusing on Community, Not Just Followers: It’s not about the numbers; it’s about the engagement. Create a space where your audience feels seen, heard, & valued. Ask questions, spark conversations, & build genuine relationships. Choosing Your Platforms Wisely: Where do your dream clients hang out? Is it Instagram for visual storytelling, LinkedIn for professional connection, TikTok for short, engaging video, or a Facebook group for deeper community? Pick one or two platforms & do them well . Embracing Short-Form Video: If it aligns with you, short-form video (Reels, TikToks, Shorts) continues to be incredibly powerful for reach & connection. Keep it authentic & value-packed. You don't need a Hollywood production – your phone & your genuine message are often enough! Email Marketing: Your Direct Line to Authentic Connection In a world of algorithms & fleeting social media attention, your email list is one of your most valuable assets. It’s a direct line of communication to people who have actively said, “Yes, I want to hear from you!” For impactful email marketing in 2025: Prioritise Personalisation: Generic email blasts are a thing of the past. Use segmentation to send relevant, targeted messages to different groups within your audience. Make them feel like you’re speaking directly to them (because you are!). Nurture, Nurture, Nurture: Your email list is a place to build relationships, provide exclusive value, & guide your subscribers on a journey with you. It's not just for selling; it's for serving. Think High ROI: Email marketing consistently delivers one of the highest returns on investment. Studies show that for every $1 spent, email marketing generates an average of $36 in return ( ). Don’t neglect this powerful, owned channel. SEO: Your Unsung Hero for Long-Term Visibility Okay, I know ‘SEO’ can sound a bit scary or technical, but at its heart, Search Engine Optimisation is simply about making it easier for the right people to find you when they’re looking for what you offer. It’s not a quick fix, but it’s a powerhouse for sustainable, organic growth. Key SEO focuses for 2025 include: Strategic Keyword Research: Understanding the words & phrases your ideal clients are actually using. Quality On-Page Optimisation: Ensuring your website content is clear, well-structured, & uses those keywords naturally. Mobile-First Indexing: Your site must be brilliant on mobile. Voice Search Optimisation: Increasingly, people are using voice assistants to search, so think about conversational queries. These foundational strategies are essential building blocks. For those just starting out & needing to build these foundational marketing elements, programs like our Spark Program or Launch Programme provide brilliant step-by-step guidance to get you off to a flying start. Amplifying Your Impact: Smart Levers for Growth in 2025 Once your foundations are solid, it’s time to look at how you can smartly amplify your reach & impact without adding hours to your day. This is where intelligent integration & strategic leverage come into play. Embracing Your AI Partner: Marketing with Fusion Now, let’s talk about AI – or as we love to think of it at Femmeprenista, your intelligent Fusion Fusion partner. If the mere mention of AI makes you think of complicated tech or robots taking over, take a deep breath! For us entrepreneurs, AI is increasingly about smart tools that can help us work more efficiently, personalise our marketing at scale, & free up our precious time for the things only we can do. I remember when I first started exploring AI tools for marketing. I was juggling client work, the early stages of my PhD, & the usual delightful chaos of four young children. Honestly, the thought of learning another new thing felt overwhelming. But then I found a simple AI tool that could help me draft social media posts based on my blog content. Suddenly, a task that took me a couple of hours was done in 20 minutes, & the posts were actually good! That extra hour & a half? That was time I could spend on deep strategic thinking, or – let’s be honest – time I could use to actually finish a cup of tea while it was still hot. It wasn't always smooth sailing, though. One time, I trusted an AI tool a little too much, & it started churning out social media posts that sounded suspiciously like a corporate robot. Lesson learned: AI is a partner, not a replacement for my own voice! One cringe, but true moment was when I let the AI loose on a LinkedIn post about my coaching, & it came back with something about "synergistic paradigm shifts" & "optimizing core competencies." My teenage daughter actually laughed out loud & said, "Mom, that doesn't even sound like you!" It reminded me that even with AI, you've got to keep it real! In 2025, leveraging AI in your marketing means: Automating Repetitive Tasks: Think AI-powered chatbots for initial customer service, tools for scheduling social media, or platforms that help you repurpose content across different channels. Enhancing Personalisation: AI can analyse data to help you understand your audience better & deliver more tailored content & offers, making your email marketing even more potent. Gaining Data-Driven Insights: AI tools can help you make sense of your marketing analytics, showing you what’s working & where to focus your efforts. Scaling Your Efforts: AI can help you do more with less, allowing you to reach a wider audience without proportionally increasing your workload. The key is to see AI not as a replacement for your unique voice or strategic thinking, but as a powerful assistant that helps you implement your vision more effectively. It's about creating streamlined systems that give you back time & energy. It’s about creating streamlined systems that give you back time & energy. The Fusion Fusion of AI allows busy leaders to reclaim their time & focus. Mobile-First Mentality: Meeting Them Where They Are This isn’t new, but it’s more critical than ever. The vast majority of people access the internet & engage with content on their mobile devices. If your website, emails, & social media aren’t optimised for a seamless mobile experience, you’re missing out. Ensure your website is responsive & loads quickly on mobile. Test your email campaigns on different mobile devices. Consider mobile-specific marketing like SMS (if appropriate for your audience) or in-app promotions if you have an app. Interactive & Experiential: Making Marketing Memorable People are craving connection & engagement. Marketing that’s interactive & experiential can cut through the noise & create a lasting impression. Think quizzes, polls, & contests that are fun & provide value. Consider online events, workshops, or even local pop-ups (if applicable) that allow for direct interaction. The goal is to make your audience active participants, not just passive consumers. For example, a "What's Your Business Superpower?" quiz can help your audience discover their unique strengths while subtly promoting your services. Smart Spending: Paid Media When the Time is Right Paid advertising (like Pay-Per-Click or PPC) can be a fantastic way to get immediate visibility & reach a highly targeted audience. However, it’s a lever to pull when your organic foundations are strong & you have a clear understanding of your ideal client & your offer. Start with modest budgets & test rigorously. Focus on your return on investment (ROI) – it’s not just about clicks, it’s about conversions. Paid media can be a powerful accelerator, but it needs a solid strategy behind it. The Femmeprenista Approach: Weaving it All Together Phew! That’s a lot to consider, I know. But remember, the goal isn’t to implement all of these strategies tomorrow. It’s about understanding the landscape & strategically choosing what aligns with your business, your capacity, & your audience. At Femmeprenista, our entire approach to business growth is holistic. We call it the Business Flourish Framework . It’s about integrating your mindset ( Focus Focus ), your authentic marketing ( Flair Flair ), your efficient systems ( Flow Flow – massively enhanced by AI, our Fusion Fusion element!), & your personal wellbeing ( Fuel Fuel ), so that you can build a business that truly thrives without leading to burnout. These digital marketing strategies are a key part of your Flair Flair , but they need to be supported by & integrated with all the other pillars to be truly sustainable & impactful. Remember, prioritising your Fuel Fuel is non-negotiable, and this could be through mindful moments with your toddler daughter, enjoying your cup of tea while its hot or taking a quick nap! It’s about taking personal responsibility for your choices, focusing on smart, consistent action, & infusing your unique voice into everything you do. It’s about creating marketing that not only attracts your dream clients but also energises you because it feels authentic & aligned. Your 2025 Marketing Mission: Authenticity, Action, & Impact So, as you look ahead to 2025, I want you to feel empowered, not overwhelmed, by digital marketing. It’s not about adding more to your plate; it’s about strategically choosing the approaches that will have the biggest impact, resonate most authentically with your ideal clients, & integrate sustainably into your business & life. Whether you’re drawn to deepening your value-driven content, building a soul-led social media community, personalising your email connections, or smartly integrating AI as your new best friend, the power is in your hands. This is your opportunity to work smarter, maximise your impact, & build a thriving, fulfilling business that honours your core values & the beautiful, multifaceted reality of being an ambitious woman in business. You’ve got this. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!