Strategic Investing Entrepreneurial Mothers: Build Wealth in 2025
- (Admin) The Thrivology Company
- Jul 23, 2024
- 8 min read
More Than Just Profits: How Strategic Investing Can Build Your Legacy & Fund Your Vision in 2025 (Aimed at Entrepreneurial Mothers)
Hello lovely,
So, your business is growing. You’re navigating the thrilling, sometimes utterly bonkers, rollercoaster of entrepreneurship, probably whilst also juggling school runs, mountains of laundry, & the distinct possibility that one of your little ones has just redecorated the sofa with a yoghurt pot. I get it. That organised chaos, where you’re rocking a business meeting with baby wipes in your bag, is a badge of honour for us entrepreneurial mothers, isn’t it?
You’re pouring your heart, soul, & probably a fair few late nights into building something meaningful. The profits are starting to reflect that hard work – which is fantastic! But then a new thought might creep in: “What’s next for this money? Is ‘investing’ just another complicated thing to add to my already overflowing plate?”
If that sounds familiar, I want to offer you a different perspective today. What if I told you that strategic investing isn’t a burden, but one of the most empowering extensions of your entrepreneurial journey? What if it’s the key to not just growing your business, but to building true generational wealth, securing your family’s future, & powerfully funding that big, beautiful vision you hold so dear?
As a fellow Millennial mother of four, running my business whilst knee-deep in a PhD & family life, I get the overwhelm. I also get the burning desire to create something that lasts, something that gives my children choices & opportunities. And that’s why I believe understanding strategic investing is absolutely crucial for us. It’s time to demystify it & see it for what it truly is: a powerful tool for holistic success.
Investing as Empowerment: Taking the Reins of Your Financial Future
Let’s be honest, the word “investing” can sometimes conjure up images of complicated charts, men in suits shouting on trading floors, or requiring a maths degree just to understand the basics. It can feel like a world away from our creative, purpose-driven businesses. But here’s the truth I’ve come to embrace: investing is an act of profound self-leadership. It’s about taking complete ownership of your financial future, just as you’ve taken ownership of your career path by becoming an entrepreneur.
For too long, women, & particularly mothers, have been underserved or overlooked by traditional financial systems. But we, as entrepreneurs, are already rewriting the rules in so many areas. Why not with our wealth too? Viewing your business profits not just as income, but as capital to be strategically deployed for future growth – both personal & financial – is a massive mindset shift. It’s moving from simply earning to actively building. This isn't about becoming a financial guru overnight; it’s about understanding that you are more than capable of making smart decisions that will create a safety net for your family & amplify your impact. It truly speaks to that core Femmeprenista value of Personal Responsibility – you have the power to shape your financial destiny.
I remember when I first started to really dig into this. My partner & I were discussing our long-term goals, not just for the business, but for our family, for the kind of legacy we wanted to leave for our four children. The thought of their futures – from my eldest navigating her teenage years to my youngest still a baby – really brought it home. It wasn’t enough to just be ‘successful’ now; I wanted to build something with lasting security & opportunity. Investing stopped feeling like a chore & started feeling like a crucial act of love & foresight for them, & an essential part of my own empowered journey.
Smart, Sustainable Investing: Your Vision, Your Time, Your Terms
Now, I can almost hear you thinking, “But Carlene, I barely have time to drink my tea while it’s hot, let alone become a stock market whizz!” And I completely understand. The good news is, strategic investing for busy entrepreneurial mothers isn’t about day trading or being glued to financial news. It’s about smart, sustainable strategies that work for you, not demand more from you. I remember being terrified of losing everything in the first year & jumping in without really understanding what I was doing. I invested a small amount in a tech stock based purely on hype, not research. When it dipped a few weeks later, I panicked & sold, losing a chunk of my initial investment. The hard lesson learned was not just that long-term vision is key, but that emotional reactions & a lack of knowledge are a recipe for disaster. I realised I needed to educate myself properly and stick to my long-term strategy, and not listen to the noise!
Think long-term. Think alignment. Think simplicity. We’re moving beyond the "hustle" paradigm here. This is about creating financial systems that support your bigger vision without adding to the daily overwhelm. There are so many accessible ways to start:
Consider low-cost index funds or Exchange Traded Funds (ETFs): These allow you to invest in a wide range of companies at once, diversifying your risk without needing to pick individual stocks. Many platforms make this incredibly straightforward.
Explore ethical or impact investing: If your business is built on strong values (and I know so many of yours are!), why should your investments be any different? Companies like Triodos Bank (UK) or green ETFs listed on most major exchanges can align your money with your values.
Automate it: Set up regular, manageable contributions. Even small amounts, invested consistently over time, can make a huge difference thanks to the magic of compounding. This “set it & gently forget it” approach can be a game-changer for time-poor visionaries like us.
The beauty of this approach is that it allows your money to work quietly in the background, building that foundation for your future, while you focus on what you do best: running your incredible business & being present for your family. It’s about designing systems for your finances that are as streamlined & efficient as the ones we advocate for in your business operations, ensuring your energy is preserved for what truly matters. For those just getting started, user-friendly platforms like Nutmeg or Wealthify in the UK offer robo-advisor services that can make investing simple & accessible.
Aligning Your Portfolio with Your Purpose & Profits
This is where investing can become truly exciting & deeply personal. For many of us, our businesses are an extension of our core values, our desire to make a positive impact on the world. So, why should our investment portfolio be any different?
Imagine your money not only growing but also actively supporting causes & industries you believe in. This is the power of value-aligned investing. Whether it’s renewable energy, sustainable agriculture, companies promoting gender equality, or businesses with strong ethical practices – you can choose to invest in a way that reflects your purpose. This creates a powerful synergy, where your wealth-building activities are in complete harmony with the mission of your business & the legacy you wish to create.
When your investments are aligned with your deepest values, it transforms the entire experience. It’s no longer just about numbers on a screen; it’s about actively participating in shaping a better future. If you’re looking to deepen your understanding of how to build a business that’s truly aligned with your core beliefs, you might find some inspiration in our thoughts on Femme:Connect Community Page. When your financial decisions echo your purpose, every aspect of your life starts to feel more integrated & powerful.
From Business Success to Lasting Legacy: Investing in Your Tomorrow
This, for me, is the ultimate ‘why’ behind strategic investing. The profits from your successful business are an incredible achievement. But by channelling a portion of those profits into smart investments, you’re transforming that success into a lasting legacy. You’re building:
Generational Wealth: Creating financial security that can benefit not just you, but your children & even their children. This is about providing choices, opportunities, & a safety net that extends far into the future.
Funding for Future Vision: Perhaps you dream of expanding your business, launching a new product line, or even starting a philanthropic arm. Strategic investments can provide the capital to make those big vision projects a reality, without taking on debt or diluting your ownership.
Family Security & Freedom: Knowing you have a growing financial cushion provides immense peace of mind. It offers more freedom in your choices, reduces financial stress, & allows you to navigate life’s uncertainties with greater confidence. This financial stability is a key component of overall well-being, allowing you to truly flourish.
Amplified Impact: The more financially secure & resourced you are, the greater your capacity to make the impact you’re here to make.
This really speaks to the heart of what we champion at Femmeprenista – building businesses that support not just your financial goals, but your holistic well-being & your capacity for sustainable growth. You can learn more about how these elements intertwine in The Business Flourish Framework. For me, as I outline in About Femmeprenista (Carlene Nisbett's Mission), building a legacy is about creating a life of autonomy & impact, & ensuring my children have a strong foundation. Investing is a key part of that personal mission.
And, of course, as your investments create more financial ease, you might find you have more capital to strategically reinvest in scaling your business, perhaps through programs & support designed to help you do just that. Ready to take the next step? Find out how our Momentum Coaching program Momentum Coaching helps scaling leaders like you implement tailored strategies, attract premium clients, build smart systems & master your mindset, so that you can truly flourish!
Getting Started in 2025: Small Steps to Big Impact
Feeling a little more inspired & a little less intimidated? I truly hope so! Getting started with investing in 2025 doesn’t need to be a giant leap. It’s about taking small, consistent, smart steps:
Educate Yourself (Gently!): There are fantastic books, podcasts, & reputable online resources aimed at demystifying investing for beginners. Find voices that resonate with you.
Define Your "Why": What do you want your investments to achieve for you & your family? Clarity here will guide your decisions.
Start Small & Automate: You don’t need a fortune to begin. Decide on a comfortable amount you can invest regularly (even £50 or £100 a month is a great start) from your business profits & set up an automatic transfer. In the UK, exploring options like a Stocks & Shares ISA can be a tax-efficient way to start.
Consider Your Values: If ethical or impact investing appeals, do a little research into funds or platforms that specialise in this area.
Seek Professional Advice (If You Wish): A good independent financial advisor who understands female entrepreneurs & aligns with your values can be invaluable. Just ensure they truly listen to your goals. Remember, you’re the CEO of your financial life.
Remember, this is a journey, not a race. As I often say, sometimes we’re the tortoise, not the hare, especially when we’re juggling so many important roles. But that steady, consistent progress is what builds lasting results. As Millennial entrepreneurial mothers, we’ve faced unique socio-economic pressures; taking proactive steps to build our wealth is a powerful way to navigate these challenges & write our own narrative of abundance. Strategic investing, after all, is about more than just profits; it’s about actively building a richer, more secure future for ourselves & our families.
Investing isn't just for "other people." It's for you. It's for your vision, your family, your legacy. It's the next empowering chapter in your incredible entrepreneurial story.
So, what’s one small step you can take this week to explore how strategic investing can serve your bigger vision?
Carlene Nisbett
Founder & CEO, Femmeprenista (Coach, Mentor, Speaker)
Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift
P.S. This workbook is just the beginning!
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