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Unleash Your Inner CEO: Why Business Coaching is Your Secret Weapon (Especially if You're a Mum!) Right, let's be honest, juggling motherhood & entrepreneurship can feel like a never-ending circus act, right? You're the ringmaster, the clown, the lion tamer, & the popcorn vendor all rolled into one – except the lions are actually toddlers having a meltdown over mismatched socks, & the popcorn is probably cold because you were too busy preventing a science experiment involving flour & glitter in the kitchen. (Been there, scrubbed that! Maybe it was playdough that time...or was it glitter glue?) One morning, I swear, I was literally five minutes away from a client call, slides prepped, coffee in hand, when my two-year-old decided the perfect canvas for her artistic expression was the living room wall, using a tube of bright red lipstick. Let's just say I spent the first five minutes of that call apologizing profusely while frantically scrubbing. You know that feeling, right? You’re pouring your heart & soul into building a business, often squeezing it into those precious naptime windows or late-night sessions after the little ones are finally tucked in. You're navigating the rollercoaster of launching, marketing, & trying to make those all-important sales while also remembering whose turn it is for pick-up & what everyone needs for their packed lunches tomorrow. It's intense. It's demanding. And it's often incredibly lonely. You know what else it can be? Absolutely bloody brilliant. Because within all that beautiful chaos, there’s this incredible fire within you – a burning desire to create something meaningful, to build a legacy, to achieve the freedom & flexibility you crave. And you’re absolutely capable of it. But here’s the kicker: even the strongest, most driven women (especially mothers) hit roadblocks. We get stuck. We doubt ourselves. We wonder if we’re really cut out for this whole entrepreneurial gig. And you know what? That’s totally normal! There have been countless times, especially in the early days of Femmeprenista, where I questioned everything. Juggling a newborn, my PhD research, and the relentless demands of a growing business, I'd find myself staring at the ceiling at 3am, wondering, "Am I crazy? Can I actually pull this off?" The self-doubt was real, and the pressure intense. I remember one particularly rough week – the baby wasn't sleeping, deadlines were looming, and I felt utterly overwhelmed. It would have been so easy to just give up, to tell myself I wasn't cut out for this. But then I remembered my "why" - the burning desire to create a life of freedom and flexibility for my family, and the passion for empowering other women to do the same. That "why" became my anchor, my fuel to keep going, even when it felt impossible. So, what's the secret sauce? What's the missing piece that can help you navigate the overwhelm, silence that inner critic, & truly accelerate your progress? My friend, it’s business coaching. It’s not just advice; it’s your strategic advantage. Beyond Generic Advice: Why You Need a Business Coach For Women Who Gets It Now, I'm not talking about some generic, one-size-fits-all coaching program that promises overnight riches. I’m talking about tailored support, strategic accountability, & the kind of mindset shifts that empower you to become the confident, capable CEO you’re meant to be. I’m talking about a Business Coach who understands the unique challenges faced by women, especially mothers, & helps you design a business that not only thrives but also fits seamlessly into your actual life – school holidays, tantrums, & all. My own research into the experiences of Black female entrepreneurs constantly shows me how essential this tailored support can be. Women often face a unique blend of systemic challenges and internal pressures. But they also possess this incredible resourcefulness and resilience – this inner power that, with the right guidance, can be unleashed to create extraordinary things. It's like having a key that unlocks a hidden door to their full potential. Think back to a time you were struggling with something new – maybe learning to drive, mastering a new software, or even just teaching one of my daughters to ride a bike. Remember how frustrating it felt to keep trying, making mistakes, & feeling like you weren't making progress? Then, imagine someone experienced coming alongside you, providing personalized guidance, offering practical tips, & reminding you of your potential. That's the power of a good Business Coach . Before I hired my first coach, I remember feeling like I was constantly treading water. I had the ideas, the drive, but I was spinning my wheels, endlessly tweaking my website copy & second-guessing my every move. It felt like I was on a hamster wheel, working hard but going nowhere fast. Investing in a coach was scary, but it was the single best decision I made for my business—& my sanity! It was like having someone finally shine a light on the path forward. From Overwhelm to Empowerment: How Business Coaching For Female Entrepreneurs Can Transform Your Business (& Your Life) Let’s break down exactly how coaching can help you move from being an entrepreneur feeling pulled in a million directions to an empowered CEO: 1. Clarity & Strategic Focus Ever feel like you’re running in a million different directions, trying to do ALL the things & ending up exhausted but not really moving forward? Yep, been there too. A Business Coach helps you zoom out, define your core priorities, & create a clear roadmap for achieving your goals. This could involve clarifying your niche, identifying your ideal client avatar, developing a content calendar that aligns with your marketing goals, or even creating a simple system for tracking your key performance indicators (KPIs). They'll help you identify your income-generating activities & prioritize them. They'll guide you in creating a realistic & actionable business plan. They'll help you break down large, overwhelming goals into smaller, manageable steps. This isn’t just about setting goals; it’s about aligning those goals with your deeper “why” – your purpose for building this business in the first place. Learn More It’s really funny, because sometimes, it's as simple as someone asking the right questions to unearth that "why." "I don't just dig the hole; I question – Is this the best way of doing things? Because, as Rory Sutherland says, 'value can be created in the mind every bit as much as it can be created in the factory.' I'm always the person who's going to question. I'm always a person who's going to stay curious." For instance, when I was developing the Femmeprenista Business Flourish Framework: Build a Thriving Biz (Focus, Flair, Flow, Fuel, Fusion), I had to constantly ask myself, "Is this truly the most effective way to support my clients? Does this align with their unique needs and challenges?" That relentless questioning, that refusal to accept the status quo, led to a framework that's truly transformative because it's built on real-world experience and a deep understanding of the female entrepreneurial journey. 2. Mindset Mastery & Unshakeable Confidence This really speaks to our core value of Action & the Focus pillar of our Business Flourish Framework (Focus, Flair, Flow, Fuel, Fusion) . It’s a Space for Growth & Empowerment: Coaching helps you identify those pesky limiting beliefs – the ones that whisper “you’re not good enough,” “you’ll never succeed,” or “you’re just a mum who’s in over her head.” A coach helps you reframe these negative thoughts, replace them with empowering affirmations, and develop coping mechanisms for those inevitable moments of self-doubt. This might involve using visualization techniques (like José Silva teaches) or creating a "power statement" you can repeat to yourself when those limiting beliefs creep in. They'll provide you with tools & techniques to manage imposter syndrome. They'll help you identify & overcome your fear of visibility or selling. They'll guide you in developing a growth mindset & building resilience. It helps you build unshakeable confidence, step into your power as a leader, & quiet that inner critic who’s always ready with a negative narrative. This is Empowerment in its truest sense. It considers your whole life – your energy, & the importance of prioritising your well-being, ensuring your business energises rather than drains you. After all, like Lisa Nichols says, “Your job is to fill your own cup, so it overflows. Then you can serve others, joyfully, from your saucer.” 3. Accountability & Consistent Action Let’s be real: procrastination is the entrepreneur’s worst enemy. We all do it. But a Business Coach provides the gentle nudge (or sometimes the firm kick in the pants!) you need to stay on track, implement efficient systems, perhaps leveraging smart AI tools to truly streamline your processes – like automating social media posts or client follow-ups – & delegate or ditch what’s not serving you. A coach helps you create realistic deadlines, break down tasks into manageable chunks, & establish a routine that supports your goals while respecting your life outside of work. This could involve implementing a simple project management system, batching similar tasks together, or exploring AI automation tools for repetitive processes. They'll help you create a system for tracking your progress & celebrating your wins. They'll provide consistent feedback & guidance to keep you moving forward. They'll challenge you to stretch beyond your comfort zone & take aligned action. Because, as Jim Rohn says, “Success is nothing more than a few simple disciplines, practiced every day.” This really speaks to the Flow and Fusion pillars of the Business Flourish Framework (Focus, Flair, Flow, Fuel, Fusion) - creating momentum through efficient, AI-enhanced systems. 4. A Personalized Strategy for Your Unique Journey I’m doing my PhD research whilst recovering from my fourth C-section & managing my business. Trust me, I understand the juggle! And I know that generic advice doesn’t cut it. A good Female Entrepreneur Coach creates a personalized strategy that takes your specific situation – your family commitments, your resources, your personal energy levels – into account. They help you design a business that works for you, not against you. I had to learn that for myself – when it came to my own kids, I needed help NOW, not when it was convenient for someone else. They'll take into account your family commitments & help you integrate your business into your life. They'll help you leverage your existing skills & resources effectively. They'll provide tailored strategies that align with your specific goals & values. This is why the Femmeprenista approach is all about tailored support, recognizing that "freedom looks very different for everybody". Finding the right fit, the right environment, and the right strategies is crucial for sustainable growth. 5. A Sounding Board & Supportive Partner It can be isolating building a business, right? Especially when you’re juggling family life. A Business Life Coach provides a crucial sounding board, offering objective feedback, challenging your assumptions, & celebrating your wins every step of the way. A coach provides a safe space to brainstorm ideas, process challenges, and celebrate victories, big or small. They can offer valuable insights from their own experience, challenge your assumptions with fresh perspectives, and hold you accountable for your goals while providing unwavering support. They'll offer objective feedback & help you identify your blind spots. They'll provide a safe space to process challenges & celebrate wins. They'll be your biggest cheerleader & a constant source of support. They become your dedicated partner in navigating the ups & downs, ensuring you never feel alone on the journey. It's like having a friend in the messy middle who understands the unique challenges of running a business & raising a family, reminding you that you’re not alone in the journey. Like the old saying goes, “Friendship rooted in love will stand the test of time.” This resonates deeply with the Femmeprenista value of community and the supportive environment we foster within Femme:Connect . Handling the “Buts…”: Addressing Your Concerns About Business Coaching Now, you might be thinking: “But I can’t afford Business Coaching .” What if I told you that coaching is an investment, not an expense? It's an investment in your growth, your future, & your ability to create a sustainable, profitable business. According to a recent study by the International Coaching Federation (ICF) Learn More , 70% of individuals who received coaching benefited from improved work performance, 80% improved self-confidence, and 73% improved relationships. Think of it like this: would you plant a garden & then never water it? No! Coaching is the ongoing nurturing your business needs to flourish. Join Femme:Connect Today “But I don’t have time for Business Coaching .” This is where choosing the right Entrepreneur Coach & program makes all the difference. A good coach understands your time constraints (hello, school holidays!) & works with your schedule to maximize efficiency. It’s about working smart, not just hard. Remember, even small, consistent actions can lead to big breakthroughs. For example, just dedicating 30 minutes a week to a focused coaching session can lead to significant shifts in your mindset, strategy, & productivity. A simple time-blocking strategy, where you schedule your coaching session like any other important appointment, can make all the difference. Treat it like a non-negotiable meeting with your most valuable client – yourself! And remember, “Formal education will make you a living; self-education will make you a fortune.” - Jim Rohn “But I’ve tried other things & they didn’t work.” Every journey is different. Just because one approach didn't work doesn't mean Business Coaching won't be the key that unlocks your potential. I know from my own journey, from my early venture Nisbett & George to navigating the corporate world at Apple & now pursuing my PhD, that finding the right fit, the right environment, & the tailored support is what truly empowers you to thrive. As Steve Peters says, “Don’t be disheartened if you have setbacks; instead learn from them and always celebrate any successes. Remember: you always have a choice.” “But I can figure this out on my own.” You absolutely can! But sometimes, having an experienced guide, a cheerleader in your corner, & someone who can see your blind spots can accelerate your progress exponentially. Think of it like having a personal trainer for your business – they push you, they challenge you, & they help you achieve results you wouldn’t have achieved alone. Plus, sometimes, like I had to tell my mum, "I need help NOW, not when it's convenient for everyone else." Ready to Take the Leap? If you’re craving connection & support right now, Join Femme:Connect Today It’s a space where you can connect with other incredible women who get it, share your wins & challenges, & find the encouragement you need to keep going. Join Femme:Connect Today Need help navigating the school holiday juggle while running your business? Looking for accountability partners to stay on track with your goals? Femme Connect is your go-to resource for support, inspiration, and practical tips from women who are right there in the trenches with you. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

From Tech-Timid to AI-Powered: How Smart AI Integration Simplifies Your Business (Even If You Think You're 'Not Techy'!) Okay, let’s be real for a sec. Does the mere mention of "AI" or "new tech" make you want to run for the hills, clutching your trusty (& perhaps slightly ancient) notebook? If you’ve ever muttered, “Oh, I’m just not a techy person” when faced with a new app or platform, believe me, you are so not alone. So many brilliant female entrepreneurs I speak to, especially my fellow mums juggling a thousand things at once, feel this exact same way. It’s like there’s this invisible wall that pops up, making technology feel like yet another complicated thing to add to an already overflowing plate. But what if I told you that some of this ‘new tech’ – specifically Artificial Intelligence, or AI – isn’t actually here to make your life harder? What if, instead, it’s designed to be a surprisingly friendly helper, a secret weapon for simplifying your business & giving you back precious time & mental energy? Stick with me, because from my perspective as a fellow entrepreneur, a mum of four navigating the beautiful chaos, & someone who truly believes in working smarter, not just harder, I want to help you shift that view. It’s time to go from tech-timid to AI-powered, & trust me, it’s more doable than you think. That “I’m Not Techy” Feeling? I Get It. Honestly, that feeling of being overwhelmed by something new, that sense of “everyone else gets this but me,” is something I can deeply relate to. It reminds me a bit of those early days trying to figure out Facebook ads. I remember staring at the Ads Manager, feeling like I was trying to decipher ancient hieroglyphs. I spent hours tweaking settings, convinced I was missing some crucial piece of information, only to end up with zero results & a whole lot of wasted money. I felt like I was constantly trying to catch up, to decipher a language everyone else was fluent in. My confidence took a knock, & for a while, I was even scared to ask questions for fear of looking silly. Sound familiar when you think about tech? Thought so! Or how about when I first started my MBA? Immersed in subjects like advanced financial modelling, it felt like learning a completely new dialect! There were days I’d leave a lecture feeling like my brain was stuffed with cotton wool, just staring at complex spreadsheets & thinking, "How will I ever get this?" It was like trying to understand financial statements for the first time – balance sheets, profit & loss accounts – it all felt completely foreign, especially when I was also trying to figure out childcare for my then six-year-old. The breakthrough, in both those situations & countless others (hello, setting up my first business systems whilst juggling a new baby!), wasn’t about suddenly becoming a genius overnight. It was about finding the right support, the right environment, & crucially, the right way to break things down into manageable, understandable pieces. It was about shifting my mindset from “I can’t” to “How can I make this work for me?” & that, my lovely, is exactly the approach we can take with AI. Oh, & to prove I’m no tech wizard, I’ll happily admit that it took me days to figure out how to properly prompt ChatGPT to write decent copy – I nearly threw my laptop out the window! Let’s Reframe AI: Your Friendly, Time-Saving Assistant (Not a Robot Overlord!) When we hear “AI,” our minds can conjure up images of super-complex robots from sci-fi films, or intricate algorithms that only bona fide rocket scientists could understand. But for us everyday entrepreneurs, AI is increasingly showing up as a suite of user-friendly tools designed to do one primary thing: reduce complexity & automate routine tasks. A recent report even showed a 40% increase in accessible AI tools in the last year alone, making it easier than ever to get started Add link to credible source here . Think of it less like having to learn complex coding & more like hiring an incredibly efficient (and often free or very low-cost!) personal assistant who can take some of the repetitive, time-consuming, or creatively draining tasks off your plate. As Rory Sutherland might put it, we're not just improving the mechanics; we're improving how you feel about the whole process. This isn’t about adding another complicated system to your life; it’s about leveraging intelligent partners to help you streamline your workflows, create more efficient business systems, & reclaim your precious time & mental energy. & seriously, who actually has the bandwidth for more complexity, especially when you’re trying to grow a business and be present for your family? This idea of intelligently enhancing your processes is a core part of how we approach holistic business growth at Femmeprenista. Practical Ways AI Can Simplify Your Business (No PhD in Computer Science Needed!) Okay, so let’s get down to the nitty-gritty. How can AI actually help you, the busy, possibly tech-apprehensive, female entrepreneur? Especially if you're a Foundation Builder: those early-stage entrepreneurs (like our Chloe-type avatar) who are just starting their business, validating their idea, securing those first clients, & often feel most overwhelmed by tech. Here are a few relatable examples: 1. Banishing the Content Creation Blank Page Ever stared at a blank screen, willing blog ideas or social media captions to magically appear? We’ve all been there. AI tools can be an absolute game-changer for this. Brainstorming Buddy: Stuck for ideas? You can ask AI to brainstorm blog topics related to your niche, suggest engaging questions for your audience, or even outline a content calendar. It’s like having a creative partner on tap. Drafting Assistant: While AI won’t (& shouldn’t!) replace your unique voice & expertise, it can help you get started. It can draft initial social media posts from a blog article, summarise key points, or even help you rephrase sentences to be more impactful. Repurposing Pro: Got a great blog post? AI can help you quickly extract key takeaways to turn into social media snippets, email newsletter points, or even a script for a short video. Talk about working smart! This can save you hours of "thinking time" & get you to the editing & refining stage much faster, allowing your unique marketing messages to shine without the initial friction. 2. Streamlining Your Customer Communications Responding to emails & messages can eat up a huge chunk of your day. Simple AI tools can lend a hand here too. Smart Email Replies: Some email platforms now have AI features that suggest replies to common questions or help you draft polite & professional responses quickly. Gmail's Smart Reply is an excellent example. Basic FAQ Handling: For frequently asked questions, you could explore simple AI chatbots (many website platforms offer easy-to-integrate versions) that can provide instant answers to your customers, freeing you up to handle more complex queries. This isn't about replacing personal connection, but about efficiently handling the routine stuff. 3. Taming the Admin Monster Scheduling, note-taking, organising… these essential but often tedious tasks can be simplified with a little AI magic. Intelligent Scheduling: Many AI-powered scheduling tools go beyond just finding a time slot. They can send reminders, handle time zone conversions effortlessly, & integrate with your calendar seamlessly. Meeting Summaries: Some AI tools can listen in on your online meetings (with permission, of course!) & provide you with a written summary & action points. Imagine the time saved not having to re-listen or decipher hurried notes! This helps create a wonderful sense of order & efficiency in your operations. These are just a few examples, & the beauty is that many of these tools are designed with non-techy users in mind. They often have intuitive interfaces & plenty of tutorials. The key is to start small, pick one area where you feel the most pinch, & explore a simple tool to help. Empowerment Through Smart Action: It’s About Working Smarter Here’s something I believe with all my heart: true empowerment comes from taking personal responsibility & making smart, strategic choices. For years, we’ve been told to “hustle harder.” But what if the real key lies in working smarter ? Learning to leverage simple AI tools isn’t about becoming a tech wizard. It’s a strategic action. It’s about taking ownership of your time & energy. It’s about recognizing that there are clever resources available that can help you overcome limitations, reduce overwhelm, & build a more sustainable & enjoyable business. As Tony Robbins says, "It's not knowing what to do, it's doing what you know." This isn't about letting tech dictate to you; it's about you choosing to use tech as a lever for your own growth & efficiency. Overcoming that initial "I can't do this" feeling & taking small, manageable steps to learn something new is incredibly empowering – it shifts your entire perspective on what's possible. What's one tiny AI-curious step you could take this week? Maybe just Google one of the examples I mentioned? You might be surprised at how user-friendly & helpful these tools can be. This aligns so much with what we champion at Femmeprenista. We believe in helping you build not just a profitable business, but one that truly supports your life, your well-being, & your sanity! It’s about creating robust systems, yes, but also about ensuring you have the mental space & energy to truly thrive. If you're curious about how all these pieces fit together – your mindset, your marketing, your systems, your well-being, & yes, smart AI integration – it’s all part of our Business Flourish Framework , which is designed to support your holistic growth. The framework includes Focus (Mindset), Flair (Marketing), Flow (Systems), Fuel (Wellbeing), & Fusion (AI Integration), & the true power lies in their synergy. Feeling a Little Less Tech-Timid? Here’s How We Can Help If this conversation has sparked a little curiosity, a tiny shift from “tech-terror” to “tech-tentative,” then that’s a fantastic first step! Remember my story about feeling overwhelmed at my new school? The game changed when I found the right support & environment. At Femmeprenista, we understand that navigating new business tools, especially something like AI, can feel daunting when you’re just starting out or trying to get your foundations solid. That's why we focus on making "Streamlined Systems & AI-Powered Automation" accessible & supportive. For those of you who are Foundation Builders — like our Chloe-type avatar who is just starting & often feels most overwhelmed by tech— please know that support is available. For instance, programs like our Spark Program Page are designed to help you build those crucial foundational systems in an accessible way, & yes, that includes learning how to leverage simple tech & AI tools to make your life easier from the get-go. It's about feeling capable & confident, not confused. It's like that ah-ha moment when my eldest daughter, Alana, learned to ride her bike – breakthroughs can happen more easily when pressure is off & an element of fun is introduced, though persistence remains key. And if you'd like to explore the broader ways Femmeprenista provides support for ambitious female entrepreneurs at all stages of their journey, you can learn more about our holistic approach to scaling with Momentum Coaching here: Momentum Coaching . Your AI-Powered Future Awaits (& it’s simpler than you think!) My lovely, embracing AI isn’t about adding another impossible task to your to-do list. It’s about strategically choosing tools that can lighten your load, free up your genius, & help you build a business that not only thrives financially but also allows you to breathe & enjoy the journey. That "not techy" label? It's just a story. & you, my dear, have the power to write a new one. One where technology serves you, simplifies your life, & helps you achieve those big, beautiful dreams. As Sue Knight says, "Success comes from within." So, what’s one tiny AI-curious step you could take this week? Maybe just Google one of the examples I mentioned? You might be surprised at how user-friendly & helpful these tools can be. If you’re ready to move from tech-timid to tech-empowered & want a supportive hand to guide you in building those smart, simple foundations for your business (AI included!), then I warmly invite you to explore our Spark Program Page . It’s designed specifically for entrepreneurs like you who are ready to build a strong, sustainable, & joyfully efficient business from the ground up. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Celebrating YOU This Female Entrepreneur Day: How Femmeprenista is Empowering Women to Flourish Let's be honest, how many "Happy " posts have you seen today? & while it's lovely to acknowledge Female Entrepreneur Day, I'm not about empty platitudes. I'm about real change, real impact, & celebrating the incredible women who are out there, day in, day out, building businesses, raising families, & quite frankly, running the world. So, instead of just saying "Happy Female Entrepreneur Day," I want to talk about how we, at Femmeprenista, are actively working to make a tangible difference in the lives of women entrepreneurs, particularly mums. Because, honestly, who else truly understands the unique rollercoaster of trying to craft a winning marketing strategy while simultaneously refereeing a pillow fight between my six-year-old & my toddler? (Just me? Okay, maybe. But I bet you have your own version of beautiful chaos, right?) About (Carlene's Story) Femmeprenista was born out of my own messy middle, my own journey navigating the wild world of business & motherhood. A journey that’s taken me from selling sweets in the playground (yes, really!) to the corporate offices of Apple (where, let me tell you, one "you're replaceable" speech from management really fuelled my entrepreneurial fire – I vividly remember thinking, 'If I'm just a cog, I might as well build my own machine!'), and now, to juggling my PhD research with raising four little humans & two slightly crazy Miniature Pinschers. One thing has remained constant: my deep belief in the power of women & the absolute necessity for support that actually gets it . This belief goes all the way back to my primary school days, where I had teachers trying to silence me – an experience that fuelled my determination to help other women find their voice. Thankfully, I had my dad – bless his soul – who was crazy enough to shout right back at them on my behalf. Femmeprenista Female Entrepreneur Support: Find Your Purpose At Femmeprenista, we’re not just about celebrating; we’re about empowering . We’re about equipping you with the strategies, systems, mindset shifts, & community you need to not just survive, but truly flourish . Beyond the Hustle: Building a Business That Fits Your Life I know what it's like to feel like you're constantly juggling – spinning plates, answering emails, wiping noses, & trying to remember if you even had breakfast. It's exhausting. & honestly, it’s not sustainable in the long run. There have been days when even the simplest tasks, like getting dressed, felt monumental – I’ve definitely had those "one-eyeliner-on" mornings because I was too busy cleaning up yet another toddler-created disaster. That’s why our holistic approach, the Business Flourish Framework, is so crucial. It’s about working smarter , not just harder. It's about building a business that energises, rather than drains you. We focus on building resilient mindsets – helping you overcome those limiting beliefs, the ones that whisper “you're not good enough” or “you don't have time.” I remember struggling with the belief that success meant sacrificing time with my family, a fear that almost paralyzed me until I realised I could define my own version of success. We help you clarify your vision. We help you create strategic, AI-powered marketing that attracts your ideal clients effortlessly. It's about implementing smart systems so you can reclaim your time & energy. It's about prioritising your well-being because, mama, if you're running on empty, your business will be too. More Than Just a Framework: Real Women, Real Results Here's the thing: I'm not just sharing theory. I'm sharing what I've lived, learned, & seen work for the incredible women in our Femmeprenista community. I've seen mums, juggling the demands of motherhood & business, transform their businesses (& lives!) by implementing our strategies. For example, one mum, initially overwhelmed and working all hours, streamlined her systems using AI and increased her revenue by 30% while cutting her work hours by 15%. I've witnessed women terrified of visibility become magnetic to their ideal clients (one introverted coach secured 10 new high-ticket clients in just three months, increasing her monthly revenue by 45%!). I've watched entrepreneurs struggling with inconsistent income create sustainable revenue streams (one client went from feast-or-famine to a consistent £5k+ per month, doubling her previous average!). These aren't just success stories; they’re transformations. They're proof that our approach works. & recently, I almost sabotaged my own launch by reverting to an old "more success, more work" belief, which, thankfully, my coach helped me reframe. It's a constant journey, isn't it? Ready to Write Your Own Success Story? This Female Entrepreneur Day, I want to invite you to join us. Are you a Sophia-Type – a Foundation Builder, still in the exciting, yet often overwhelming, initial stages of validating your idea & securing those first few clients? Or are you an Ava-Type – a Scaling Leader, already experiencing some success but struggling to create consistent momentum and build scalable systems? Launch Programme My smallest viable step for you? Join our free Femme Connect Community. It’s a place to connect with incredible women, share wins & challenges, & get the support you need to flourish. Learn from others navigating school holidays, masterclasses on client attraction, accountability partners, time-saving templates, & tech guidance without the jargon – we really get the juggle. Join Femme:Connect Today Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Paws for Thought: How to Conquer the Canine Chaos of Working From Home Let's be honest, working from home sounds idyllic, doesn't it? Sipping your coffee in your PJs, ticking off tasks at your own pace, no commute… bliss! But then, throw in a furry "office assistant" who thinks your keyboard is a chew toy & your client calls are the perfect background music for a howl-along, and suddenly, that tranquil workspace looks a bit more like a scene from a particularly chaotic episode of Paw Patrol . Now, I adore my two Miniature Pinschers, Cappuccino & Espresso. They’re part of the family & bring endless joy. But they also add a unique layer of challenge to the work-from-home juggle. Like that time Espresso decided to showcase her ankle-attacking ninja skills during a Google Meet presentation. My client definitely got a more interactive experience than they bargained for! This "beautiful chaos" is something many of us experience, especially as female entrepreneurs running businesses from home. We're building empires while navigating toddler-speak & preventing furry friends from redecorating with shredded documents. It’s the ultimate juggle. And for those Foundation Builders navigating those first few clients, it can feel especially overwhelming. So, how do we conquer this canine chaos & maintain productivity? Fear not, fellow Femmeprenistas, I've learned a few tricks. These tips are about creating “Flow,” building smart systems that free up time & energy so you can focus on growing your business & being present for your family. Setting Boundaries: Because Your Laptop Isn't a Chew Toy It all starts with boundaries. Even the cutest "co-worker" needs to understand focus time. This can be tricky, especially with a puppy who thinks your every move is playtime. Consistency is key. I thought I could work anywhere with Espresso, but quickly realized my laptop was covered in drool & my productivity was zero. That’s when I knew I needed firm boundaries. This also reinforces taking responsibility for your environment. What works for one won’t work for all. It’s about finding what creates “Flow” for you. Dedicated Workspace: Create a designated work zone that is pet-free during work hours. A separate office isn’t always feasible, but even a corner of a room can help. Scheduled Play & Breaks: Incorporate regular playtimes & walks. This helps you stay present with your pets & gives you a screen break. Think of it as scheduled “Fuel.” Training & Rewards: If your dog is persistent, consider basic training. Reward good behaviour with treats or praise. Routines & Structure: Your Furry Friend Will Thank You (Eventually) Just as toddlers thrive on routine, so do pets. Creating structure helps minimize disruptions. Consistent Walk Times: Set regular times for walks. This helps regulate their energy & reduces demands for attention during work calls. Feeding Schedule: Stick to set meal times. This reduces "hunger strike" interruptions. Designated Play Area: Have a specific area for toys & beds. This helps contain the chaos. Embracing the Funny: Because Laughter is the Best Medicine Sometimes, your furry "office assistant" will still disrupt your workflow. Remember my "Alana learning to ride a bike" analogy? Sometimes breakthroughs come more easily when we introduce an element of fun, don't take ourselves too seriously, but remember persistence is always key! Like that time Espresso decided my important notes needed to be confetti. At moments like these, take a deep breath, embrace the absurdity, & remember laughter is the best medicine. "I am not afraid of storms, for I am learning how to sail my ship." - Louisa May Alcott. Create a “puppy break” photo album. Those furry faces can be an instant mood booster. It's like visual "Fuel." Building a business, especially as a female entrepreneur, is a rollercoaster. There will be joyful moments & moments where you feel like you're juggling chainsaws while riding a unicycle. It’s all part of the journey. What’s your funniest pet story? Share it below! Taking the Next Step: Building a Business That Works for You If you're a Foundation Builder (Sofia-Type) feeling overwhelmed, or just craving a supportive community, I invite you to join our free Femme:Connect community today! It's a space for authentic networking, sharing tips, celebrating wins, & finding solutions. Connecting with women who "get it" can make all the difference. There have been times when the juggle felt impossible, like I was drowning in puppy chaos, toddler tantrums, and self-doubt. Finding my tribe and the right support was a game-changer. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Funding Your Flourishing Online Business: A Smart Woman's Guide Right, let's talk money, ladies! Because honestly, funding your online business can feel like navigating a maze blindfolded, especially when you're juggling nappies, school runs, & the never-ending quest for a decent cuppa. (And don't even get me started on trying to find five minutes of peace to actually think about your business strategy – it’s usually while hiding in the pantry with a digestive, am I right?!) But here's the thing: securing funding doesn't have to be a daunting, patriarchal mountain to climb. It's about making smart, strategic choices that align with your vision, your risk tolerance, &, crucially, your beautiful, chaotic, mum-life reality. Remember, you’re building a business that serves you , not the other way around. According to a 2023 report by the Boston Consulting Group, female-founded startups receive significantly less funding than those founded by men, despite generating higher revenue per dollar invested. Honestly, I've been there, juggling my own ventures while raising four kids, pursuing my PhD, & yes, occasionally cleaning mysterious substances off the carpet. (Let’s just say my toddler recently decided the perfect canvas for her "banana & blueberry smoothie" masterpiece was our newly-cleaned cream rug. Cue the frantic scrubbing & mental recalibration of my "work-life balance" aspirations. It's a journey, right?! There was that raw moment of panic where I just sat there amidst the blue splatter, thinking, "I can't even keep a clean house, how am I supposed to run a successful business?". This was pre-Espresso joining the family chaos!). So trust me, I get the unique financial pressures we face as Millennial women, & how these can make finding the right funding path feel even more urgent. This post goes beyond simply listing loans & grants. We're going to dive into how to make smart decisions about funding, tailored to your specific stage of business, using the Business Flourish Framework as our guiding star. Finding Your Funding Fit: From Foundation to Flourishing Just like no two businesses are identical, no two funding journeys are the same. What works for a seasoned CEO won't necessarily work for someone just starting out. And what works for a mum with limited local support will look different for someone with a full-time nanny. (Let’s just acknowledge that reality, shall we? We're all doing amazing, given our unique circumstances!) Here’s a breakdown of funding strategies aligned with each stage of the Femmeprenista journey: Foundation Builder: Nurturing Your Seed of an Idea At this stage, you’re all about validating your idea & gaining traction without breaking the bank (or your sanity). Bootstrapping & Smart Resourcefulness: This might mean using your existing skills to generate income while you build, leveraging free resources, or getting creative with bartering services. Remember my first "business" selling sweets in the playground? Pure bootstrapping brilliance! The Spark of Validation (Low-Risk Exploration): Before you jump into big investments, consider programmes like our Spark Programme , designed specifically to help you validate your idea, define your niche, & build a rock-solid foundation before spending a fortune. It’s about getting that initial spark of validation without risking everything. The Ready-to-Launch Leap (Fast-Track Your Foundation): If you're ready to hit the ground running & want to bypass the tech overwhelm, our Ready-to-Launch Kit could be your secret weapon. It’s like having your own personal tech fairy godmother (without the pumpkin carriage) setting up your entire online business foundation in a matter of weeks. Scaling Leader: Fueling Sustainable Growth You've got proven traction, now it’s time to scale strategically without burning out. Strategic Reinvestment: This might involve reinvesting a portion of your profits to fuel growth, perhaps by upgrading your systems, investing in marketing that attracts premium clients, or seeking expert guidance through coaching. Remember, sometimes reinvesting in yourself & your business is the smartest move you can make. Momentum & Mindset Mastery: If you're ready to supercharge your scaling journey, our Momentum Coaching programme could be your game-changer. It’s not just about business strategy; it’s about mastering your mindset, building smart, AI-enhanced systems, & achieving that elusive work-life integration we all crave (especially as mums!). Visionary Leader: Amplifying Your Impact & Legacy You’re leading a thriving business. Now it’s about long-term impact, legacy building, & optimizing for freedom. Strategic Partnerships & Investments: This might involve seeking investors who align with your values, exploring joint ventures, or strategically acquiring complementary businesses. Ascend to Your Vision: Our Ascend Executive Coaching programme (application only) is designed to support visionary leaders like you in achieving exponential growth, building a powerful team, & creating a lasting legacy. It’s about playing a bigger game, with a focus on holistic high performance & long-term impact. Overcoming Funding Fears & Limiting Beliefs Let’s be real, ladies. Funding your business can bring up all sorts of internal gremlins. Imposter syndrome might whisper, "Who am I to ask for money?" Fear might scream, "What if I fail?" And "mummy guilt" might chime in with, "Shouldn't I be spending this time with my kids?" Trust me, I've wrestled with these fears myself. In the early days of Nisbett & George, my first real student venture after university (sparked by that "now or never" feeling of the E-Factor competition, even though I was a new mum!), I remember applying for a small business grant. I poured my heart & soul into that application, meticulously crafting the business plan, projecting impressive growth figures (fueled by a potent mix of hope & sheer caffeine), & envisioning all the amazing things I could achieve with that funding. When the rejection email arrived, it felt like a punch to the gut. All that effort, all that hope, seemingly wasted. I felt like a complete failure, like I wasn't cut out for this entrepreneurship thing at all. For a whole week I couldn't look at my business plan. But then, something shifted. I remembered my dad, shouting at teachers when they tried to silence me, & thought, 'No. I'm not going to be silenced by a rejection email.' I analyzed the feedback, realized my financial projections were a tad optimistic (okay, maybe a lot optimistic!), & refocused my efforts on building a stronger foundation first. It was a valuable, albeit painful, lesson in realistic planning & resilience. As my favourite NLP principle reminds me, “There is no failure, only feedback.” It might sound cheesy, but it honestly works! Here’s your highly practical, 3-step checklist for mums navigating funding fears: Identify & Name the Fear: Pinpoint your biggest funding fear (rejection, debt, mum-guilt). Write it down. For example: "I'm terrified of taking on debt & not being able to repay it, especially with childcare costs constantly increasing." Reframe & Visualize Positive Outcomes: Imagine three positive things that could happen if you secure funding. How would your business & family life change? For instance: "With funding, I could afford a part-time virtual assistant, freeing up 10 hours a week to spend with my kids and work on higher-level strategy." Schedule Your Smallest Viable Step (Mum-Style): What’s one tiny step you can fit into your crazy mum-schedule today ? Maybe it's researching grants during naptime, or scheduling a 15-minute call with a financial advisor while your little one is at preschool. Block that time in your calendar now . What’s your smallest viable step? Share it below! Let's create a supportive network to cheer each other on, because honestly, it's so much easier (and more fun!) when we do this together. Ready to Ignite Your Funding Journey? Join our free Femme:Connect community today! Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Riding the AI Wave: How Female Entrepreneurs Can Thrive in the Digital Age Are you a Foundation Builder just starting out, or a Scaling Leader ready to level up? Either way, if you feel like you're paddling upstream in a world obsessed with "hustle culture," desperately trying to balance your brilliant business idea, your precious family (and maybe even a couple of energetic pups!), all while keeping up with the latest tech trends? If so, girlfriend, you're definitely not alone. I get it. The sheer pace of technological change can be dizzying. And when it comes to the AI revolution, it can feel like another wave about to crash over you, right? But what if I told you this wave could actually carry you forward? What if, instead of fearing AI, you could learn to ride it, transforming this potential disruptor into a powerful engine for your business growth? From Overwhelm to Empowerment: Reframing AI (Focus) I've been there. I remember one morning, desperately trying to finish a proposal before the school run, only to discover my toddler had decided to redecorate the living room with my entire lipstick collection – talk about a "lipstick on a pig" situation! (And yes, "pig" refers to the sofa, not my precious little Picasso!). It’s those moments, right? Where you’re just trying to keep all the balls in the air, & life throws you a curveball shaped like a rogue tube of fuchsia. Honestly, some days I feel like I haven't even finished my first cuppa before the next crisis hits. Trust me, I understand overwhelm. And when something as potentially complex as AI enters the scene, it's natural to feel a little intimidated. Perhaps you're thinking, "I'm no tech wiz! This is just another thing I'll have to learn, & frankly, I'm already running on fumes." I hear you! It’s that "Little Red Hen" feeling all over again, isn’t it? Doing all the heavy lifting while everyone else is too busy to help. I’ve been there, done that, & got the metaphorical t-shirt (stained with baby food, naturally!). I remember when I first tried to grapple with marketing automation – my eyes totally glazed over! I had the theory down, thanks to pulling an all-nighter for my MBA finance project (while my second daughter was still a baby, might I add!), but translating it into practical application felt like climbing Mount Everest in flip-flops. It took me months, lots of trial & error, & honestly, a few tears of frustration before I finally cracked the code. I even had this disastrous attempt at setting up an automated email sequence that accidentally sent out a test email with the subject line "DO NOT SEND" to my entire subscriber list! Cringe . But true. What I learned from that experience, though, was more valuable than any textbook: even the most intimidating tech becomes a powerful ally once you break it down, get support, realize it's there to serve you , not the other way around, & most importantly, forgive yourself for the inevitable mess-ups along the way (because there will be mess-ups, & that's okay!). But here's the thing: AI isn't just for Silicon Valley whizz kids. It's for you – the ambitious, resilient, multi-hyphenate female entrepreneur who's juggling all the things & desperately needs to work smarter, not harder. It's a tool, just like your trusty email provider or your favourite design platform, that can be used strategically to streamline your business, enhance your offerings, & free up your precious time & energy. It’s about creating that "rich life" we all dream of, where abundance is not just financial, but a true overflowing of fulfillment, time freedom, & joy. AI: Your Secret Weapon for a Flourishing Business Remember the story of the Little Red Hen? Everyone’s too busy to help until the bread is baked. Building a business can feel like that sometimes, right? You're doing all the heavy lifting, & suddenly, when things start taking off, everyone wants a piece. Well, AI can be your quiet partner, your "secret weapon" as Alex Hormozi might say, helping you streamline your "wheat-to-bread" process, even when support feels scarce. Think of it like this: it’s the modern application of "hard work beats intelligence when it’s smart work," a principle I’ve always championed. Supercharging Your Marketing (Flair) Imagine being able to tailor your message to each client's specific needs & aspirations, effortlessly creating content that truly resonates. AI can help you with precisely that, from generating targeted copy to crafting personalized emails. AI-powered tools can analyze your ideal client's language patterns & suggest highly effective wording for your marketing messages. Remember, as Sabri Suby teaches, it’s about “entering the conversation already taking place in the customer’s mind”. These tools can also help personalize email campaigns based on individual client behaviour, creating more engaging & impactful communications. My ongoing PhD research into Black female entrepreneurship continually highlights the profound impact of authentic connection, & AI can help you forge those connections at scale. Remember Rory Sutherland’s brilliant point about stories being the “PDF files of human information”? Use AI to craft narratives that resonate deeply with your ideal client’s emotions and aspirations, making your brand truly unforgettable. Streamlining Your Systems (Flow & Fusion) Ever feel like you're drowning in admin? Invoices, scheduling, client onboarding… it's never-ending, isn’t it? It’s like you’re constantly cleaning castor oil off the carpet, just a never-ending cycle of mess! AI can automate many of these tasks, freeing you up to focus on what you do best: delivering incredible value & growing your business strategically. Think about AI-powered scheduling tools that automatically sync with your calendar & handle appointment reminders. Or CRM systems that use AI to segment your clients & personalize your outreach. As Adrienne Weriner says, "Your value's not in overextending yourself," so let AI handle the repetitive tasks so you can focus on big-picture strategy & the high-touch elements that really matter. It’s about building smart systems, my friend, because as I always say, “the system is king!” Fueling Your Wellbeing (Fuel) Remember Lisa Nichols' wisdom: "Your job is to fill your own cup, so it overflows." By reclaiming time & reducing stress, AI can help you prioritize your wellbeing, prevent burnout, & build a business that energizes you rather than draining you. Imagine having more time to enjoy those precious moments with your little ones, to invest in your own learning (like I’m doing now with my PhD, juggling that with four kids!), or even (gasp!) to take a relaxing bath without the “mummy guilt” creeping in! This is what true work-life integration looks like. It’s not just a buzzword; it’s a conscious, deliberate choice to leverage every tool at your disposal, including AI, to design a life & business that feel in flow. Igniting Your Brand's Unique Flair (Flair) Branding, marketing, content creation... it's all about capturing attention & communicating your unique value, isn’t it? AI can become your creative sidekick, helping you craft compelling messages, generate engaging visuals, & tailor your offerings to resonate with your ideal clients. As Rory Sutherland so brilliantly puts it, "Value can be created in the mind every bit as much as it can be created in the factory." Use AI to craft messaging that speaks directly to your clients’ deepest desires & aspirations. Think about it: What’s the “Uber Map” moment for your client? Where’s the anxiety in her journey, & how can you use AI to make her feel more seen, understood, and supported? Business Flourish Framework Page Addressing the Elephant in the Room (or the Algorithm in the Laptop) Now, I know what you might be thinking: "This all sounds amazing, Carlene, but isn't AI going to take our jobs?" It's a valid question, & honestly, one I’ve grappled with myself. My partner, a PhD student researching generative AI & micro-businesses, & I have had many “kitchen table” conversations about this! Here's my perspective, shaped by years in the corporate world, my own entrepreneurial journey as a mum of four, & my ongoing research: AI is a tool. Just like a hammer can be used to build a house or to break a window, the impact of AI depends entirely on how we choose to use it. Remember Tony Robbins’ wisdom: "It's not knowing what to do, it's doing what you know." Think about the industrial revolution. It brought about profound change, displacing some jobs, yes, but also creating entirely new industries & opportunities. The same is true for AI. By embracing it strategically, we can leverage its power to create new income streams, enhance our existing offerings, & build more resilient & adaptable businesses. The key is to be proactive, to educate ourselves, & to view AI as an opportunity, not a threat. Yes, the system has its challenges (believe me, I know – try navigating corporate politics while recovering from your fourth C-section!), but like I always say, "It's not just about the system; it's about what you do." For instance, I remember feeling totally overwhelmed when I first started exploring AI tools. There were so many options, so much jargon, & it felt like a huge learning curve. I even wasted money on a subscription for an AI writing tool that promised the world but ended up producing generic, robotic content that didn't sound anything like me. What I learned from that, though (after the initial frustration subsided!), was the importance of doing my research, trying free trials before committing to paid tools, & finding a supportive community (like our Femme:Connect group!) to ask "silly" questions & learn from others’ experiences. It’s okay to not be an expert right away. What matters is taking ownership of your learning journey & finding what works for you . Taking the First Step (It's Easier Than You Think!) Ready to dip your toe into the AI waters? Let’s be honest, building a business as a mum, juggling all.the.things, can be isolating, especially when you're trying to wrap your head around complex topics like AI. It’s like those early days after having Anaya, trying to manage a newborn, a toddler, my PhD research, and launch a new program, all while recovering from a C-section – it felt like I was juggling flaming torches while balancing on a tightrope! I know that feeling of needing support NOW, not when it suits someone else's schedule. What if you could access support & a community of fellow "jugglers" navigating this exact same journey? That's exactly what Femme:Connect is all about. It’s a safe, supportive space for female entrepreneurs at all stages – from Foundation Builders just starting out to Scaling Leaders looking to level up – where you can ask questions without judgment, share your AI wins (& challenges!), get practical advice from peers, & feel like you're finally part of a tribe that gets it. Think of it as your "Circle of Safety," to borrow Simon Sinek’s term, where you can connect with like-minded women who understand the messy, beautiful reality of building a business alongside your life. We even have dedicated threads where mums share tips on navigating school holidays, managing childcare, and integrating AI tools into their workflows, because honestly, those "12-13 weeks of school holidays" are no joke! Here’s a simple 3-step checklist to get you started: Identify one repetitive task in your business that you absolutely dread (invoicing? scheduling? social media posting?). Research AI tools designed to automate that specific task. There are tons of free resources & comparison websites out there. Try a free trial or a freemium version of one tool that looks promising. Just play around with it – you might be surprised at how user-friendly (& life-changing!) these tools can be! Femme:Connect Community Page Are you ready to launch or scale your business & want a supportive community to cheer you on? Join our free Femme:Connect group today! Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Strategic Delegation for the Overstretched Femmeprenista: More Than Just Offloading Tasks – It’s About Reclaiming Your CEO Power, Time, & Sanity Alright, let’s have a really honest chat, just us. You know that feeling, right? The one where your to-do list has a to-do list, your brain feels like it’s juggling a dozen flaming torches (and one of them is definitely about what’s for dinner), & the idea of “me time” sounds like a mythical creature you once read about in a fairytale? If you’re nodding along, possibly with a half-eaten biscuit in hand & a child gently tugging at your sleeve, then darling, you’re in the right place. Honestly, as a fellow Femmeprenista, a CEO, & a mum of four, I’ve lived & breathed that sensation of being stretched thinner than cling film over last night’s leftovers. There’s this unspoken pressure, isn’t there? To be superwoman, to do it all, to prove we can build empires while simultaneously rustling up organic snacks & remembering World Book Day costumes. It’s exhausting. And here’s a truth bomb: it’s also unsustainable if you’re serious about scaling your impact & just as importantly, your sanity. So, what if you could ditch the overwhelm, reclaim your CEO power, & finally carve out time for the things that really matter? What if delegation wasn't just another task on your never-ending list, but a strategic key to unlocking your business potential & reigniting your personal joy? Today, I want to talk about something that often gets a bad rap, or at least feels incredibly difficult to implement: delegation delegation . But not just any delegation. We’re going beyond simply “offloading tasks.” We’re talking about strategic delegation as a powerful act of reclaiming your CEO power, your precious time, & your mental well-being. It’s about moving from “doing it all” to truly “leading it all.” Why Does Letting Go Feel Like Letting Go of a Limb? Oh, the mindset hurdles! If I had a pound for every time I’ve heard a brilliant female entrepreneur (myself included, in the early days!) say, “But no one can do it like I can,” or “It’s just quicker if I do it myself,” I’d probably own a small island by now. Let’s be real, these feelings are so common, especially for us: The Perfectionism Trap: The Perfectionism Trap: We have high standards, & that’s a good thing! But sometimes it morphs into a belief that only we can execute tasks to the exact right specification. I remember meticulously crafting every single social media post for my early ventures, convinced that no one else could capture my ‘voice’. Honestly, it nearly burnt me out, & it definitely wasn’t the best use of my CEO time. The Fear of Losing Control: The Fear of Losing Control: Handing over a piece of your business baby can feel terrifying. What if they mess it up? What if they don’t care as much as you do? This fear often keeps us clinging to tasks that are well below our pay grade or outside our zone of genius. The Guilt Monster: The Guilt Monster: This one is particularly potent for mothers. There’s often an underlying guilt that we should be able to manage everything, that asking for help is a sign of weakness, or that we’re somehow failing if we’re not personally involved in every single detail. I’ve had moments, especially when my little ones were tiny, where I’d be trying to respond to emails with a baby on my lap, feeling like I had to be the one to do it, even if my partner was offering to help with something else. Honestly, it’s a tough one to shake. These aren’t signs of inadequacy; they’re deeply human, & often, deeply ingrained. But to truly scale & thrive, we need to reframe them. I remember a time, not so long ago, when the thought of handing over anything business-related felt utterly impossible. I was launching a new course, juggling childcare, & trying to keep on top of everything else. The overwhelm was so intense I felt physically sick, a knot of anxiety constantly tightened in my stomach. My intuition was screaming at me to ask for help, but I stubbornly resisted, convinced I could power through. It was a classic "dogs in a crate" situation – everything felt squeezed and unsustainable. Looking back, I realize I was clinging to control out of fear, not strength. Here's a confession to prove that I'm also in the messy middle of this delegation journey: I once delegated my email newsletter creation to a new VA, providing what I thought were crystal-clear instructions. I confidently ticked it off my list, only to discover the newsletter had gone out with the subject line "URGENT: This Week's Hot Deals!" and contained a picture of my dog, Espresso, instead of the planned professional graphic. Imagine – instead of carefully curated content, my subscribers were greeted with a close-up of Espresso’s goofy grin and his perpetually inquisitive eyes! Cringe, but true! The subject line felt totally off-brand & the visual… well, let’s just say it lacked the professional polish I was aiming for. The image itself was a candid shot – Espresso caught mid-leap, tongue lolling out, looking more like a furry, four-legged missile than a sophisticated brand ambassador! It taught me the vital lesson of double-checking even the smallest delegated tasks, especially in the early stages of working with someone new. The Big Mindset Shift: Delegation as an Act of CEO Empowerment Here’s where we flip the script. Strategic delegation isn’t about admitting defeat; it’s about stepping fully into your power as a leader. It’s an act of profound self-leadership & personal responsibility for your energy, your focus, & ultimately, the trajectory of your business. Think about it: your time & energy are your most precious, non-renewable resources. Every minute you spend on a task that could be done by someone else (or even a smart AI tool!) is a minute you’re not spending on visionary work, on high-level strategy, on building key relationships, or, dare I say it, on recharging your own batteries so you can show up as the best version of yourself for your business & your family. Honestly, that improved well-being & sharper mental clarity are non-negotiable for long-term success. According to a recent study by the Harvard Business Review 1 , entrepreneurs who delegate effectively experience a 33% increase in overall productivity & a significant reduction in stress levels. When I finally started to truly delegate – not just the odd task here & there, but strategically identifying areas where I wasn’t the best person for the job, or where my energy was better spent elsewhere – it was like a weight lifted. Suddenly, there was space to breathe, to think, to plan. Honestly, that’s when the real magic started to happen. It’s about understanding that your role as CEO is to steer the ship, not to row every single oar. What Can You Really Hand Over? (Hint: More Than You Think!) Okay, so you’re warming to the idea. But the practical question looms: what exactly can you delegate? & how do you do it without that nagging guilt? Start by looking at your typical week or month. Grab a cuppa & jot down: The Drainers: The Drainers: What tasks consistently leave you feeling depleted, bored, or frustrated? For me, it used to be certain admin tasks that just zapped my creative energy. The Repeats: The Repeats: Are there things you do over & over again that could be systemised & handed off? Think regular reporting, scheduling, basic customer service responses. The “Not My Genius” Zone: The “Not My Genius” Zone: We all have things we’re brilliant at, & things we’re… not so brilliant at, or that simply take us much longer than they would an expert. Be honest with yourself here. Perhaps it's graphic design, or detailed financial reconciliation. The “Crucial, But Not by ME” List: The “Crucial, But Not by ME” List: These are tasks vital to your business operations but don't require your unique CEO touch to complete. Once you have this list, it’s not about just flinging tasks at someone. It’s about strategically freeing up your capacity. Remember, every task delegated effectively buys you back time & mental space, allowing you to focus on activities that generate more income, impact, & joy. This is where you truly start to create more efficient systems & achieve better time management. Finding Your Dream Team: From Virtual Assistants to AI Allies So, who are these magical unicorns who can take things off your plate? The good news is, there are more options than ever before. Virtual Assistants (VAs): Amazing for admin, social media management, customer service, research, & so much more. Freelancers & Specialists: Brilliant for project-based work or specific expertise like copywriting, graphic design, web development, or bookkeeping. Team Members: As you scale, hiring part-time or full-time team members becomes essential. This is a big step & one we support Scaling Leaders (typically at £1k-£10k+/month & growing) through in our Momentum Coaching, helping you build those foundational team structures. For more established Visionary Leaders (often £10k-£50k+/month, frequently 7-figure+ annually), optimising these structures for maximum impact is key, something we dive deep into within Ascend Executive Coaching. AI Tools: Don't underestimate the power of technology! Smart AI tools can now handle a surprising number of tasks, from drafting emails & content ideas to analysing data & automating customer interactions. This is a core part of how we help clients streamline their processes & work smarter. Think about using tools like: Jasper ( Jasper.ai ): Great for generating marketing copy, blog posts, and social media content. Otter.ai ( Otter.ai ): Perfect for transcribing meetings and creating summaries, saving you hours of admin time. Calendly ( Calendly.com ): Automates your scheduling process, freeing you from back-and-forth emails. The key to choosing the right support is clarity on what you need, coupled with a willingness to invest time in finding the right fit – someone whose skills complement yours & whose values align with your business. Trust is built through clear communication, proper onboarding, & starting with smaller, well-defined tasks. I remember when I first hired a VA. It felt like such a huge step! But starting small, with clear instructions for a few specific tasks, allowed us both to build confidence. Now, having reliable support is an absolute game-changer, especially when you’re navigating the beautiful chaos of family life alongside business ambitions. Many of our clients, especially those scaling their businesses, find that getting support in navigating this exact stage of building a small, effective team is transformative. The Art of Graceful Delegation: Empowering Others, Empowering Yourself Delegation isn't just about assigning tasks; it's about empowering others to succeed. This is where true leadership shines. Here are a few practical tips: Crystal Clear Briefs: Don’t assume they know what you mean. Provide detailed instructions, context, desired outcomes, & deadlines. Resource Up: Ensure they have access to everything they need – tools, templates, information, & the authority to make necessary decisions within their scope. Feedback Loops: Schedule regular check-ins. Create a safe space for them to ask questions & for you to provide constructive feedback. Example: Instead of just saying "This needs improvement," try "I appreciate the effort on this design. Let’s explore different font options & maybe adjust the color palette to better align with our brand guidelines. What do you think?" Embrace Their Way (The Anti-Perfectionism Pill!): This can be a tough one! As long as the outcome meets the standard, allow for different approaches. It builds their confidence & might even uncover a more efficient way of doing things. Celebrate Wins: Acknowledge their contributions & successes. A little appreciation goes a long way in building a loyal & motivated support system. Example: Acknowledge a team member by sending a thank you card to show them that they are appreciated & that their work is valued. When you empower others effectively, you’re not just getting tasks done; you’re fostering growth, loyalty, & a stronger, more resilient business. This is how you build a business that can thrive even when you step away for that much-needed holiday (or, you know, a quiet cuppa without interruptions!). The Ripple Effect: How Delegation Fuels Your Flourishing Business & Life Strategic delegation isn't a siloed activity; it has a profound ripple effect across every area of your business & life. It’s a cornerstone of building a business that truly flourishes. When you delegate effectively, you: Sharpen your Focus Focus , freeing up mental bandwidth for high-level strategy, innovation, & the visionary work only you can do. Unleash your Flair Flair , giving you more time & energy for creative marketing, authentic connection, & building a brand that truly shines. Create Flow Flow , by implementing smoother operations, more efficient systems (perhaps even AI-powered ones that work while you sleep!), & a business that runs with more ease. Prioritise your wellbeing, reducing stress, preventing burnout, & allowing you to invest in your well-being so you can lead with vitality & joy. Integrate Fusion Fusion , by leveraging AI & other technologies smartly to support your team & streamline processes, amplifying everyone's efforts. This holistic approach is central to how we support female entrepreneurs at Femmeprenista. It’s about building a business that not only achieves financial success but also supports a life you love. If you're curious about how these elements work together, our Business Flourish Framework page offers a deeper dive into our philosophy. And it’s this very holistic success that we aim to foster within the broader Femmeprenista philosophy for our community. Moving from "Doing It All" to "Leading It All" My lovely Femmeprenista, if you take one thing away from our chat today, let it be this: strategic delegation is one of the most empowering skills you can cultivate. It’s your ticket to moving from the hamster wheel of “doing it all” to the CEO seat of “leading it all.” It’s how you scale your business, your impact, & your happiness, authentically & sustainably. It might feel like a leap, but start small. Identify one task this week that you can delegate. Just one. See how it feels. Experience that little bit of extra space it creates. You’ve got this. Join the conversation & get more insights: Join Our Facebook Community Today Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Redefining "Rich": It's Not Just About the Money, Honey! Hey lovely ladies, Carlene here! Let's talk about being rich. Now, I'm not talking about Scrooge McDuck diving into a vault of gold coins (though, wouldn't that be fun for a minute?!). I'm talking about true richness – the kind that fills your soul, not just your bank account ( FUEL FUEL ). It's a topic close to my heart, especially as I navigate this PhD journey (with a baby & toddler in tow!), while building Femmeprenista & trying to keep the house from looking like a small tornado recently blew through it (thanks, Espresso!). If you're a 'Foundation Builder' struggling to balance ambition with the realities of daily life, this one's for you. See, for a long time, I thought "rich" meant a fat paycheck & a fancy title. I chased those corporate ladders – Apple, Electrolux… But even when I landed those "dream" roles, something felt off. Like I was trading my time, energy, and essence for a number on a payslip. As a mum, that trade-off felt rubbish. I distinctly remember thinking, during one particularly soul-crushing commute after a particularly frustrating day where a project I'd poured my heart & soul into launched without a single mention of my contribution, "There has to be more to life than this!" It was a constant tug-of-war between ambition & being present for my family. That early venture, Nisbett and George (after that 'now or never' feeling at the E-Factor competition in my final year of uni), while ultimately not successful long-term due to differing commitment levels, taught me a powerful lesson about the kind of autonomy & impact I truly craved. Selling sweets in the playground as a kid wasn't just about pocket money; it was my first taste of building something myself, of seeing the direct impact of my effort, a feeling I realised I desperately missed in the corporate world. Sound familiar? Then came my MBA at Cranfield, & it was like someone switched on a lightbulb! ( FOCUS FOCUS ). That taster day was a mini-explosion of inspiration. I even met the head of the program, Andrew, by chance in the car park, and he encouraged me to apply for a scholarship! Talk about sliding doors moments! The MBA wasn’t just about strategy; it was a mindset shift. It made me realise that even a bigger corporate paycheck wouldn’t buy me the freedom and quality of life I craved. Isn't that what being "rich" is all about? What use is a massive salary if you're too exhausted to enjoy it? If you’re tied to a desk, missing your kids grow? If you're too stressed to even feel joy? That was my turning point. It rekindled that entrepreneurial spark I'd had since selling sweets in the playground. It made me ask, "What if I could design a business that supported my ideal life ( FUEL FUEL )?" A business that allowed me to be both CEO and mum? Redefining Abundance: Your Own Terms So, what does "abundance" mean to you ? Exotic holidays? Financial security? The freedom to pursue your passions – even the "silly" ones? Maybe it’s creating a legacy for your children, something beyond material wealth. My dad shouting at my teachers for trying to silence me when they tried to shut me down for simply asking 'too many questions' (as if there's such a thing!) taught me to own my passions & find my voice, a value I carry into everything I do now ( FOCUS FOCUS ). Your definition is unique. There's no one-size-fits-all. But there’s a framework: Prioritize well-being ( FUEL FUEL ): If you’re running on empty, no amount of money will make you feel truly rich. What use is a beautifully planted garden if you never water it? It’ll wither. The same goes for you. Prioritising well-being means having the energy to nurture your dreams. This includes: setting boundaries (like no work calls after 7pm, unless it’s an absolute emergency!), creating supportive systems (Canva templates, anyone?), & nourishing yourself – body, mind, & soul. Align business goals with values ( FOCUS FOCUS ): What matters? Freedom? Impact? Let those values guide you. Building Femmeprenista was about creating a space where women thrive, a space to empower them to design businesses that support their rich lives. Get clear on your vision ( FOCUS FOCUS ): What are your non-negotiables? What legacy do you want? These questions guide you, from crafting compelling marketing (think Rory Sutherland's 'psychological moonshots' – FLAIR FLAIR ) to streamlining your systems (a daily 'power hour' can work wonders! - FLOW FLOW ). From Replaceable Cog to Empowered CEO: My Journey My journey wasn't linear. I went from a replaceable corporate cog (anyone else ever been told "you're all replaceable"? Soul-crushing!) to building a business that lets me be present for those "pottery cup" & "toddler language" moments ( FUEL FUEL ). It's about owning your time, energy, & impact. My PhD research into Black female entrepreneurship often highlights how many women, particularly mums facing the pressures of a stagnant economy & rising childcare costs, feel this pull towards greater autonomy and purpose. Honestly, some days, even now, with four kids, a PhD, and running a business, I struggle to switch off from "PhD brain" and be fully present for those little moments. One minute I'm trying to decipher my two-year-old's explanation of why the dog needs to wear a princess dress, and the next I'm deep in data analysis for my research. It's a work in progress! It's messy. And it's real. A huge part is taking radical personal responsibility ( FOCUS FOCUS ). Yes, the system has flaws (as a Millennial, I get it – stagnant wages while the price of everything, even a simple block of cheese, skyrockets!). But what if the real power lies in navigating it smartly ? In building your empire? That’s what systems enable ( FLOW FLOW ). Efficient, AI-enhanced systems ( FUSION FUSION ) – like using an AI scheduling tool to optimize client appointments or an AI writing assistant to craft compelling marketing copy – free up your time & energy, allowing you to focus on what truly matters: serving your clients and building your vision. This is what the Business Flourish Framework is all about. Designing Your Rich Life: Start Small, Dream Big So, lovely, where do you start? Define Your "Rich": What does "rich" or "abundant" genuinely mean to you ? Is it about financial security, time freedom to spend with family, the ability to travel, or creating a positive impact? Write it down. Be specific. Visualize & Feel It: Close your eyes & imagine living that "rich" life. What do you see, hear, feel? The more vivid the image, the more powerful the pull. Smallest Viable Step Today: What's one tiny action you can take today to move closer to that vision? Setting a boundary around work hours? Brainstorming 3 marketing ideas inspired by Rory Sutherland's principle of 'psychological moonshots'? Carving out 15 minutes just for yourself? Small steps create momentum. Commit to that step & celebrate the win! Ready to dive deeper & design your rich life? Check out our Spark Programme to validate your business idea and gain clarity on your niche! Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Unleash Your Inner Entrepreneur: How Your DISC Profile Can Fuel Business Flourish Ever feel like you're speaking a different language in business? Like you're putting in the hours, but somehow, it's just not clicking? It's a feeling I know all too well, especially juggling four kids, a PhD, and, you know, the general beautiful chaos of life (anyone else ever find their toddler has used their brand-new lipstick to "redecorate" the dog? Just me? Okay, moving on...). Before my MBA, I felt like this all the time – trapped in a corporate world that just didn’t fit, like trying to squeeze into a pair of shoes two sizes too small. Learning about DISC was like finally finding my perfect fit – it helped me understand not only myself but also how to communicate more effectively with colleagues and, later, with clients. It was a total game-changer, honestly. But what if I told you there's a secret code to unlocking your entrepreneurial potential, a way to make your strengths work for you, not against you? It's all about understanding your DISC personality type – and no, this isn't just another personality quiz; it’s a strategic tool for building a business that truly flourishes . We're going to dive deep into how each DISC profile – Dominance, Influence, Steadiness, and Conscientiousness – can leverage its unique superpowers for entrepreneurial success. Think tailored communication strategies, leadership styles that inspire, dream team building, and client interactions that convert effortlessly. Ready to decode your entrepreneurial DNA? Let's dive in! D is for Dominance: The Driven Dynamo (Foundation Builders & Scaling Leaders) You, my friend, are a force of nature. Decisive, results-oriented, & a natural leader, you're all about taking charge & making things happen. Think of you as the CEO of getting things done! I see a lot of this drive in my teenage daughter, a real go-getter from day one (though her "get-it-done" attitude sometimes translates into a last-minute "I need this now " project request, but hey, we all have our quirks, right?). There were times in my corporate days, especially at Apple, when this drive pushed me to take charge of situations, sometimes stepping on toes in the process – which, trust me, didn't always win me friends. Learning to balance that drive with a little more diplomacy was a game-changer. For example, during a product launch, I took the initiative to streamline the marketing process, which, while ultimately beneficial, initially ruffled some feathers because I hadn’t fully consulted with the team. It was a valuable lesson in balancing my 'D' drive with a bit more 'S' (Steadiness) collaboration. Your Entrepreneurial Edge: You're a born visionary, able to see the big picture & strategize effectively. Challenges? They're just DISC fuel for your fire. You thrive on overcoming obstacles & building empires (and honestly, who doesn’t want a bit of an empire, right?). Visionary thinking & Identifying Opportunities (Flair) (Flair) Strategic planning & Goal Setting (Focus) (Focus) Decisive action & Risk Taking (Focus) (Focus) Communication Style: Direct, concise, & to the point. You value efficiency & clarity. No time for fluff – you get it done! This is where your natural 'D' strength shines. Clear & concise messaging (essential for your brand, Flair Flair ) Assertive communication (key for sales, Flair Flair ) Results-focused language (attracts action-takers, Flair Flair ) Leadership Style: You lead from the front, setting a high bar & inspiring your team to achieve ambitious goals. You're not afraid to make tough decisions & take calculated risks. Goal-oriented leadership (Focus) (Focus) Motivational & inspiring (Focus) (Focus) Risk-taker & innovator (Flair) (Flair) Potential Challenges: Sometimes, your directness can be perceived as blunt (I definitely have moments like this – being a Gemini and all!). Learning to temper your communication & listen actively to different perspectives can be invaluable. This can impact team dynamics and client relationships if not managed mindfully (Focus) (Focus) . Flourish Tip: Practice active listening: Ask clarifying questions & truly hear what others are saying before responding. Imagine how much smoother those team projects would be if everyone truly listened before jumping in! Temper your directness: Frame constructive feedback with empathy & positive reinforcement. Think "sandwich method" – positive, constructive, positive. It works wonders! Delegate strategically: Empower your team by letting go of control & trusting their abilities. You can’t build an empire alone – unless you’re cloning yourself, which, last time I checked, isn’t an option yet! I is for Influence: The Inspiring Connector (Foundation Builders & Scaling Leaders) You're the life of the party – enthusiastic, optimistic, and a natural networker. You build connections effortlessly, inspiring those around you with your infectious energy. Honestly, my youngest (the little firecracker) is already showing signs of this, charming everyone she meets (though her "influence" currently mostly involves convincing her older siblings to share their snacks). Early on in my entrepreneurial journey, I realised that my enthusiasm sometimes overshadowed the details, leaving me scrambling to deliver on big promises. Specifically, when I launched my afro hair & beauty business, Cocoista Ltd, I got so caught up in the excitement of connecting with potential customers that I overlooked some key logistical details about inventory management, leading to delays and a few frantic “where’s my order?” messages. Getting grounded in practical systems (Flow) (Flow) was a lifesaver. Your Entrepreneurial Edge: You're a master communicator, able to build rapport quickly & influence decisions. You excel at building a strong brand presence & attracting loyal clients (think Flair Flair !). Charismatic & engaging (essential for building your brand, Flair Flair ) Persuasive communicator (key for sales conversions, Flair Flair ) Natural networker (expanding your reach, Flair Flair ) Communication Style: Warm, engaging, & persuasive. You use storytelling & enthusiasm to connect with your audience on an emotional level. This is pure 'I' magic. Storytelling & emotional connection (the heart of Flair Flair ) Enthusiastic & positive messaging (attracts your tribe, Flair Flair ) Persuasive language (inspires action, Flair Flair ) Leadership Style: You lead by inspiring & motivating your team. You foster a positive & collaborative environment, encouraging open communication & creative problem-solving. Inspirational & motivational (Focus) (Focus) Collaborative & team-oriented (Focus) (Focus) Creative & innovative (Flair) (Flair) Potential Challenges: Sometimes, your enthusiasm can lead to over-promising or taking on too much (I've definitely been there, juggling everything & realizing I need a better system!). Prioritizing & focusing on core tasks can be crucial for sustainable growth (Flow) (Flow) . Flourish Tip: Prioritize ruthlessly: Focus on your core strengths and delegate or outsource tasks that drain your energy. Are you spending hours on tech tasks when you could be connecting with dream clients? Outsource it! Set realistic expectations: Be mindful of over-promising and under-delivering. Manage client expectations effectively. Under-promise, over-deliver – it’s a classic for a reason! Time block for deep work: Schedule dedicated time for focused work to maximize your productivity. Even 30 minutes of uninterrupted focus can work wonders. S is for Steadiness: The Supportive Rock (Foundation Builders & Scaling Leaders) You're the calm amidst the storm – patient, reliable, and a natural peacemaker. You create a sense of stability & support, making those around you feel valued & heard. My six-year-old embodies this beautifully – always the calm, grounded one amidst the family whirlwind (even when her younger siblings are having a full-blown meltdown over who gets to hold the remote). Honestly, in my early days of juggling motherhood and my first business venture (Nisbett & George, post-university), my desire to please everyone often left me feeling stretched thin and resentful. I wanted to be the supportive rock for everyone, but ended up feeling more like a crumbling cliff. Learning to set clear boundaries, even with loved ones, was a hard but necessary lesson ( Fuel Fuel - prioritizing well-being). For instance, I had to have a difficult but honest conversation with my then-business partner about our differing levels of commitment and capacity, given that I was a new mother at the time. It was a tough conversation, but it ultimately led to a better understanding and allowed me to protect my energy and focus on what I could realistically manage. Your Entrepreneurial Edge: You excel at building long-term relationships with clients & creating a loyal customer base. Your supportive nature fosters trust & loyalty (Flair) (Flair) . Empathetic & supportive (the foundation of strong client relationships, Flair Flair ) Reliable & trustworthy (builds long-term loyalty, Flair Flair ) Relationship builder (essential for community growth, Flair Flair ) Communication Style: Warm, empathetic, and patient. You're a great listener & create a safe space for open communication. This is your 'S' superpower! Patient & understanding (creates a welcoming environment, Flair Flair ) Active listener (deepens client connections, Flair Flair ) Creates a safe & supportive space (fosters trust and vulnerability, Flair Flair ) Leadership Style: You lead by example, creating a supportive and collaborative environment. You value teamwork and empower your team members to contribute their unique strengths. Leads by example (Focus) (Focus) Collaborative & team-focused (Focus) (Focus) Empowering & supportive (Focus) (Focus) Potential Challenges: Sometimes, your desire for harmony can make it difficult to assert yourself or make tough decisions (Focus) (Focus) . Learning to set clear boundaries & prioritize your own needs (Fuel) (Fuel) can be essential. Flourish Tip: Set clear boundaries: Communicate your availability and expectations upfront to avoid overcommitment. Imagine your time as a beautiful garden – you need to protect it to let it flourish. Prioritize self-care: Make time for activities that recharge you to avoid burnout. Even a 10-minute walk can make a world of difference! Practice assertive communication: Express your needs and opinions clearly and respectfully. It's not about being demanding, but about honoring your own voice and needs. C is for Conscientiousness: The Detail-Oriented Strategist (Foundation Builders & Scaling Leaders) You're the meticulous planner – analytical, detail-oriented, and a natural problem-solver. You value accuracy and precision, ensuring everything is done to the highest standard. My partner, bless his heart, is a classic "C" – always analyzing and optimizing (sometimes to the point of driving me crazy when he rearranges the kitchen cupboards “for optimal efficiency"). For me, this tendency showed up big time during my MBA – I could easily get lost in the details of a project, sometimes to the detriment of the bigger picture. Specifically, during a group project on market entry strategy, I got so bogged down in researching every possible competitor that I almost missed the deadline for submitting our initial proposal. Learning to balance that analytical drive with trusting my intuition (and deadlines!) was key (Focus) (Focus) . Your Entrepreneurial Edge: You excel at creating efficient systems & processes that support sustainable business growth (Flow) (Flow) . You're a master of planning & execution (Focus) (Focus) . Analytical & detail-oriented (essential for creating robust systems, Flow Flow ) Strategic planner (laying the foundation for success, Focus Focus ) Problem-solver (navigating challenges effectively, Focus Focus ) Communication Style: Precise, factual, & data-driven. You value accuracy & clarity, ensuring your message is well-researched & well-structured. This is your 'C' advantage! Data-driven & factual (builds credibility & trust, Flair Flair ) Precise & accurate language (ensures clarity, Flair Flair ) Well-researched & structured (demonstrates expertise, Flair Flair ) Leadership Style: You lead by setting clear expectations & providing structured guidance. You value expertise and empower your team through knowledge & skill development. Structured & organized (Focus) (Focus) Expert & knowledgeable (Focus) (Focus) Empowering through skill development (Focus) (Focus) Potential Challenges: Sometimes, your focus on details can lead to perfectionism or analysis paralysis (I can relate to this – my PhD brain can sometimes overthink everything !). Learning to trust your intuition & embrace imperfection can be liberating (Focus) (Focus) . Flourish Tip: Set realistic deadlines: Break down large projects into smaller, manageable tasks with achievable deadlines. Chunk it down – it’s less overwhelming and keeps you moving! Embrace imperfection: Done is better than perfect. Focus on progress, not perfection. Remember the 80/20 rule – aim for good enough, then refine later. Trust your intuition: Balance your analytical thinking with your gut feelings. Sometimes, your first instinct is the right one. Beyond the Label: DISC as Your Entrepreneurial Compass Remember, these profiles aren't boxes; they're starting points. Most of us are a blend of different DISC traits. The key is to understand your dominant tendencies & leverage them strategically. If you're a "D" struggling with communication, focus on developing empathy & active listening skills (Focus) (Focus) . If you're an "I" struggling with focus (Focus) (Focus) , create systems (Flow) (Flow) that help you prioritize & stay on track. This is where the Business Flourish Framework really shines, weaving mindset (Focus) (Focus) , marketing (Flair) (Flair) , systems (Flow) (Flow) , & wellbeing (Fuel) (Fuel) into a holistic strategy. It’s really funny, because there are only a few ways I think we can do it. One is to have a really robust system & a schedule. "So it's the system that's going to help us," as my partner would always say. My own PhD research, which focuses on the unique challenges and triumphs of Black female entrepreneurship, is showing me how important that "system" focus is, especially for Black female entrepreneurs juggling so many demands. Many of the women I’ve interviewed emphasize the critical need for structured systems to manage the multiple roles they play – mother, entrepreneur, community leader, often without extensive local support networks. This journey of self-discovery is a powerful step towards building a business that not only thrives but also aligns with your unique personality & vision. It's about working smarter , not just harder. It's about building a business that supports the life you want, not the other way around. For example, Oprah Winfrey is a prime example of someone who leverages her influence and resilience. Ready to take the next step & connect with other incredible women on this journey? Join our free global online community, Femme:Connect , where you can connect with other entrepreneurs, share your DISC profile, get tailored tips, and discover how to leverage your unique strengths to build a flourishing business! Femme:Connect Community Page Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

The Truth About Scaling: How to Grow Your Service Business Without Burning Out (Yes, Even You, Super-Mum!) Hello lovely, Carlene here. Let’s have a real kitchen-table chat, shall we? You, the ambitious woman reading this – probably an online service business owner, likely a mum, what I affectionately call my "Amy-Type" or Scaling Leader. You’ve built something amazing. You’ve got traction, clients love you, & that fire in your belly for more impact, more income, more freedom is roaring. But there’s a whisper, isn’t there? A nagging fear that the ‘more’ you crave comes with an unavoidable side order of ‘more hustle, more exhaustion, more burnout’. I get it. I’ve been there – my biggest scaling challenge was feeling like I had to choose between being a present mum & a successful CEO – staring blankly at my to-do list, feeling utterly paralysed, wondering if I was actually capable of scaling Femmeprenista without losing myself entirely. You see other businesses scaling, & you wonder if the only way to join them is to sacrifice your evenings, your weekends, your well-being, & precious time with your family. You’re already juggling so much – the school runs, the mental load, trying to be present for your little ones (and maybe even your teenagers!), all while steering your business ship. The thought of adding even more to your plate feels… well, terrifying. Oh, believe me, as a mum of four, running Femmeprenista, & navigating my PhD, I intimately understand that fear. I’ve seen too many brilliant women hit a growth ceiling, not because they lack ambition or skill, but because they believe the myth that scaling equals self-sacrifice. Well, I’m here today to tell you that’s simply not true. It’s time to debunk the "hustle harder" fallacy once & for all. At Femmeprenista, we believe sustainable success is built on a holistic foundation, one where your business supports your life, not the other way around ( Business Flourish Framework to learn more about our core philosophy). True, lasting growth, especially for online service businesses like yours, hinges on something far more powerful than sheer hours clocked: intelligent design, strategic leverage, & unwavering personal ownership. Smarter Systems, Not Longer Hours: The Art of Intelligent Leverage For too long, the narrative has been "work more, earn more." But as a Scaling Leader, you’ve probably already realised that there are only so many hours in the day, & simply adding more to your to-do list is a fast track to burnout, not sustainable success. The real magic lies in working smarter , by building intelligent systems & processes that create leverage. Think about it: how much time & energy are currently lost in repetitive tasks, clunky client onboarding, or inefficient project management? For an online service business, streamlining these areas isn't just a nice-to-have; it's fundamental to your ability to scale without cloning yourself. This is about creating seamless workflows that allow your business to hum along efficiently, freeing you up to focus on high-impact activities. And this is where the exciting world of strategic AI integration comes in. Now, before you roll your eyes thinking "another tech thing to learn!", hear me out. When I talk about AI, I’m not talking about complicated, enterprise-level software. I’m talking about practical, accessible tools that can become your most valuable assistants. My partner, who’s deeply immersed in researching generative AI & micro-businesses, specifically focusing on how AI tools can streamline marketing operations for small businesses, & I often discuss the incredible potential for small businesses. I remember when Femmeprenista was rapidly growing; client communication started feeling like a relentless game of email whack-a-mole. We explored a simple AI-powered email assistant. Initially, I was a bit sceptical – could it really understand the nuances? But it was a game-changer. It helped categorise emails, draft standard replies for frequently asked questions, & flag truly urgent messages. Suddenly, I had reclaimed several hours a week. Hours I could pour back into strategic thinking, developing new programmes, or, quite frankly, enjoying a less frantic school pick-up with my youngest. Honestly, it's moments like those that remind you it's about designing your business to support your life, using technology as a true partner. When your operations are streamlined, when you’ve automated what can be automated, you reclaim not just time, but precious mental energy. This is the foundation of scaling with grace. For Mums in Business: Your Well-being IS Your Business Strategy Now, let’s talk specifically to my fellow mothers in business. If there’s one thing I’ve learned through my own journey – juggling my MBA with an infant, & now my PhD with a toddler & a new baby – it’s this: proactively designing for work-life integration & prioritising your well-being are not luxuries. They are non-negotiable strategic elements for preventing burnout, especially during growth phases. The world loves to tell us we need "work-life balance," which often feels like an impossible tightrope walk. I prefer to think in terms of integration – how can your business & your life flow together more harmoniously? This means getting brutally honest about your energy levels, your non-negotiables (like that sacred story time with your little ones), & designing your work around them, not the other way around. Here's the reality: Integration, not balance: It's about blending work & life, not a perfect 50/50 split. Honest Energy Assessment: Know your limits & schedule work around your peak times. Non-Negotiables are Key: Protect those family moments fiercely! I vividly recall a period during my MBA. My second daughter was just a baby, & I was pushing myself to the absolute limit, convinced that was the only way to succeed academically & keep all the home-life plates spinning. One evening, utterly depleted, I realised I’d been physically present but mentally absent for a precious moment with her. It was a painful jolt, a real "aha!" moment. That’s when I understood that sustainable success couldn't be built on a foundation of constant exhaustion. I started to fiercely protect an hour each evening for uninterrupted family time. It wasn't easy; it meant being laser-focused during my work & study blocks, saying no to things, & sometimes disappointing people. But the clarity, the improved well-being, & the deeper connection with my family? Priceless. That’s not being selfish; that’s being strategic. When you’re fuelled & fulfilled, your business thrives. Your energy, your boundaries, your proactive self-care – these are some of the most powerful business tools you possess. Cultivating Your CEO Mindset: Ownership, Delegation & Ditching the Overwhelm As your service business grows, your role must evolve. You can’t remain the chief doer of all things if you want to scale significantly. This requires a fundamental shift in mindset – from hands-on practitioner to visionary CEO. One of the biggest hurdles I see Amy-Types face is delegation. The fear that "no one can do it like I do" or "it’s quicker to do it myself" is a powerful one. But here’s the truth: holding onto every task because you fear letting go is the quickest way to become the bottleneck in your own business. Strategic delegation isn't about abdication; it's about elevation. It’s about freeing yourself up to focus on the tasks that only you can do – the vision, the strategy, the high-level client relationships. I once coached a brilliant graphic designer, let’s call her Sarah. Her business was booming, but she was drowning, working 16-hour days because she handled every single client email, every minor revision, every admin task herself. On top of everything else, she was really struggling to get out of bed in the mornings - her creative spark felt completely diminished. She was terrified to delegate, convinced her clients would notice a drop in quality or that "personal touch." We worked together on shifting her mindset, focusing on the idea that by delegating the £10/hour tasks, she could free herself up for the £1000/hour strategic work. She started small, hiring a virtual assistant for a few hours a week to manage her inbox & schedule appointments. The sky didn't fall in. In fact, her clients barely noticed the change, other than perhaps quicker response times! Sarah, meanwhile, suddenly found herself with an extra 10 hours a week. She confessed that before the VA, she was actually turning down new clients because she was so overwhelmed and missing out on sleep, family time, & even the chance to go for a walk in the park to clear her head. She confessed that before the VA, she was actually turning down new clients because she was so overwhelmed and missing out on sleep, family time, & even the chance to go for a walk in the park to clear her head. That’s the power of embracing a CEO mindset. This also ties into a core Femmeprenista value: radical personal ownership. You own your business's scalability. You own your energy. You own your response to challenges. It’s not about blaming external factors; it’s about looking within & asking, "What can I do differently? What systems can I implement? What support do I need to ask for?" This sense of ownership is incredibly empowering and is the bedrock upon which sustainable empires are built. The Femmeprenista Path: Flourishing by Design So, how do all these pieces – smart systems, strategic AI, proactive well-being, & a CEO mindset – come together? They form a synergistic ecosystem that allows you to scale your online service business effectively, joyfully, & sustainably. This holistic approach is the heart of what we do at Femmeprenista. It's deeply embedded in our unique Business Flourish Framework . If you're a Scaling Leader – someone like my client Amy, consistently generating revenue in your service business, but still feel stuck on that hamster wheel – then listen up! This framework isn't just a collection of buzzwords; it's a comprehensive blueprint designed to guide ambitious female entrepreneurs like you through every stage of growth. It helps you sharpen your Focus (your mindset, vision, & resilience), amplify your Flair (your authentic marketing & messaging), create intelligent Flow (your streamlined systems & processes, enhanced by AI which we call Fusion ), & prioritise your Fuel (your well-being & energy management). When these elements are aligned & optimised, you don’t just grow; you flourish. Business Flourish Framework to understand this methodology better. We believe you can have the ambitious growth & the fulfilling life. You don't have to choose. Your First Steps to Scaling Without Burnout This Afternoon Feeling inspired but perhaps a little overwhelmed about where to start? Don't worry. Meaningful change begins with small, consistent steps. Here’s a 3-step checklist you can tackle this afternoon : Time Audit Blitz (15 mins): List your 3 most time-draining, repetitive tasks. Then, visit Trello (Free) & create a basic workflow to visualise each process. Could any step be tweaked or automated? Energy Recharge SOS (30 mins): Schedule 30 minutes today for an "energy giver" activity (walk, reading, playtime). Set a phone reminder. Treat this like a crucial client meeting! No rescheduling! "Delegate It!" Mindset Shift (5 mins): Identify ONE task you dread. Then, visit Upwork (Free to browse) and search for a freelancer who could handle it. Just looking is often enough to kickstart the delegation mindset! Remember, this isn't about a massive overhaul overnight. It's about making conscious, incremental changes that compound over time. Scaling your online service business doesn't have to be a battle against burnout. It can be an exciting, rewarding journey of expansion – for your business, your impact, & your life. It requires a shift from "hustle harder" to "lead smarter," embracing intelligent design, taking radical ownership, & fiercely protecting your well-being. You have the ambition. You have the talent. Now, it’s time to build the sustainable structures that will allow you, & your business, to truly flourish. If you're a Scaling Leader, an "Amy-Type", & you're ready to implement these strategies with dedicated guidance, to build that leverage, reclaim your time, & expand your impact & income without sacrificing your well-being or family life, then our Momentum Coaching Page program is designed specifically for you. It's where we roll up our sleeves together & create your personalised roadmap for sustainable, joyful growth. You’ve got this. Let’s scale, beautifully. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Beyond the Buzzwords: Demystifying Common Coaching Models (Like GROW) to Empower Your Choice of the Right Business Growth Partner Ever feel like you’re wading through a maze of business coaches, all promising the moon & speaking a language filled with acronyms & jargon that leaves you more confused than confident? If you’ve ever scrolled through social media & seen terms like "GROW model," "transformational coaching," or "strategic intervention" whizz by, and felt a wave of "what on earth does that actually mean for me & my business?" – you are absolutely not alone, lovely. As a busy female entrepreneur, very often a mum juggling a million & one things (I’m right there with you, usually with a toddler trying to "help" with my PhD notes or one of my Miniature Pinschers, Espresso, deciding my keyboard is a new dance floor!), your time, energy, & money are precious. You don’t have bandwidth for buzzwords; you need clarity, real support, & tangible results. That’s exactly why I wanted to pull back the curtain on some of these common coaching models & styles. Not to give you an academic lecture (trust me, as a PhD student, I get enough of those!), but to empower you . Because understanding the landscape helps you make informed choices, ensuring you partner with someone who genuinely gets your vision, your stage of business – whether you're a Foundation Builder just laying the groundwork or a Scaling Leader ready for serious growth – & crucially, your multifaceted life. Why Bother Understanding Coaching Models, Anyway? I know what you might be thinking. "Carlene, I just want someone to help me grow my business! Do I really need to know the theory behind it?" & that’s a fair question. My answer? A resounding YES, & here’s why: Clarity Over Confusion: Let's be honest, the coaching world can feel like a crowded marketplace sometimes. Understanding a few basic models helps you cut through the noise. It equips you to ask smarter questions & understand what a coach is actually offering beyond the slick marketing. This is about you feeling equipped, not overwhelmed. I remember my own educational journey; I thrived when I finally found an environment at the University of East London that clicked with how I learned & what I needed. It's the same with coaching – the "fit" is everything. It took me ages at the start of my own journey to even understand how the different models work - honestly, I felt like I needed a Rosetta Stone! Models as Tools for Your Goals: Think of these models as different toolkits. Some are great for setting clear goals & action plans (hello, Focus!). Others might be more about deep mindset shifts or developing specific skills. Knowing the basics helps you identify what kind of "toolkit" will best help you achieve that crystal-clear vision for your business, build sustainable momentum so things feel less like a constant uphill battle, & nurture your own energy so you can actually enjoy the journey. Informed Choices Save Precious Resources: As ambitious women, often juggling family life (those 12-13 weeks of school holidays are no joke!), every investment of time & money counts. A little knowledge here can save you a lot of heartache (and cash!) by helping you choose a coaching partner who truly understands your unique challenges & aspirations. It’s about ensuring your investment leads to real results & supports your overall well-being, making sure your business energises rather than drains you. Empowerment Through Understanding: At Femmeprenista, we champion personal responsibility. By understanding these frameworks, you’re taking ownership of your growth journey. You're actively choosing support that resonates with your values & how you want to build your business, rather than passively accepting a one-size-fits-all approach. You’re in the driver’s seat. Let's Cut Through the Jargon: Common Coaching Models Explained Simply Okay, deep breath! This isn't going to be a stuffy textbook chapter. Think of this as a friendly chat, breaking down a few common terms you might encounter. The GROW Model: A Popular Starting Point You’ll hear this one a lot. GROW is an acronym, & it’s a pretty straightforward & effective framework, often used as a foundation in many coaching practices. It stands for: G – Goal: What do you want to achieve? This is all about getting super clear on your desired outcome for a specific session, or a larger business objective. It’s about defining that North Star with precision. R – Reality: Where are you now in relation to that goal? This stage involves an honest look at your current situation – what’s working, what’s not, what challenges are you facing, & what resources do you have? O – Options (or Obstacles): What could you do? What are all the possible paths, strategies, or actions you could take to reach your goal? This stage also explores any obstacles (internal or external) that might be standing in your way. W – Will (or Way Forward/Wrap-up): What will you do? This is where commitment happens. You choose specific actions, decide on timelines, & identify how you’ll hold yourself accountable. It’s about creating a concrete plan. Why it’s useful: The GROW model provides a clear structure for problem-solving & goal achievement. It’s fantastic for helping you gain clarity, explore possibilities, & create actionable steps. It really helps you sharpen your focus & map out a path forward. Other Coaching Styles You Might Encounter Beyond specific models like GROW, coaches often have overarching styles . Here are a few broad categories: Directive Coaching: This coach is more likely to give advice, share their opinions, & offer direct solutions based on their expertise. Think of them as a mentor who also coaches. This can be great if you’re looking for specific "how-to" guidance in an area where the coach has proven experience. Non-Directive Coaching: This style is more about asking powerful questions to help you uncover your own answers & solutions. The coach acts as a facilitator, believing you hold the wisdom within. This is brilliant for developing self-awareness, problem-solving skills, & personal responsibility. Transformational Coaching: This goes deeper than just actions & goals. It often focuses on mindset, beliefs, values, & identity. The aim is to create profound shifts in how you see yourself & the world, leading to lasting change in your business & life. This is where you really work on cultivating that unshakeable self-belief. Skills-Based Coaching: This is targeted coaching to help you develop specific skills, like public speaking, sales techniques, or leadership capabilities. It’s very practical & outcome-focused. Holistic Coaching: This approach (& one we deeply believe in at Femmeprenista) looks at you & your business as a whole, interconnected system. It considers your well-being, your personal life, your energy levels, your mindset, your marketing, & your systems, understanding that all these elements impact your success. It’s about building a business that truly supports the life you want to live. Understanding these models can help you define what you need. To see how Femmeprenista offers holistic support tailored to female entrepreneurs, read about our mission to help you find your purpose & flourish . Beyond the Model: What REALLY Matters When Choosing a Coach? Now, here’s the thing: while knowing about these models is helpful, a coach’s chosen methodology is only one piece of the puzzle. I’ve seen incredibly effective coaches who use a blend of styles, & I’ve seen others who stick rigidly to one model but lack something crucial. I'll be honest, I even chose a coach early on based purely on their impressive credentials, only to find their style completely clashed with my own need for a more empathetic, intuitive approach. I needed someone who'd hold space for the "beautiful chaos" of my life, not just assign tasks - a valuable, albeit expensive, lesson! From my years in business, my MBA studies, & my ongoing PhD research into Black female entrepreneurship, I’ve learned that the application & the person are often more important than the specific label of the model they use. So, what truly matters? Alignment with Your Stage & Goals Are you a Foundation Builder needing help to validate your idea, define your niche, & land your first clients? Or are you a Scaling Leader looking to build robust systems, attract premium clients, & perhaps build a team? The support you need will be vastly different. For example, a Foundation Builder might benefit most from a directive coach who can provide concrete steps for setting up their online presence, while a Scaling Leader may be better suited to a non-directive coach who can help them develop their leadership skills. Similarly, a skills-based coach specializing in sales funnels might be ideal for a Launch Programme graduate ready to scale, whereas a transformational coach could be more beneficial for an Ascend candidate needing to level up their mindset for visionary leadership. A great coach for one stage might not be the right fit for another. Ensure their expertise aligns with where you are & where you want to go. Resonance with Their Overall Approach Do they focus purely on strategy, or do they incorporate mindset work? Is their approach high-energy & fast-paced, or more reflective & paced? Do they champion "hustle culture" (something we actively steer clear of!), or do they advocate for sustainable, balanced growth? You need an approach that feels right for you & helps you build your business in a way that aligns with your core values. This is where understanding how to build efficient systems, perhaps even leveraging smart AI tools to streamline your processes, becomes so important, freeing you up to focus on what truly matters. At Femmeprenista, we leverage AI-powered tools for market research, content creation, & lead generation, freeing up our clients to focus on their core strengths. The Human Connection: Trust, Empathy & Being Seen This is huge. You need to feel safe, understood, & genuinely supported by your coach. Do you trust them? Do they “get” you? Can you be vulnerable with them? A coaching relationship is a partnership. Without that fundamental human connection, even the best model in the world will fall flat. I always say, I’m a Gemini, so I’m naturally curious, & I love to ask questions – but that curiosity has to be paired with genuine empathy to build a strong coaching relationship. Understanding Your Whole Life (Especially for Us Mums!) If you’re a mother, you know your business doesn’t exist in a vacuum. It’s woven into the beautiful chaos of family life. Does your potential coach understand the realities of school runs, toddler tantrums during client calls (hypothetically, of course, as we always aim for child-free client time!), & the constant mental load? Finding someone who appreciates the importance of prioritising your well-being & helps you build a business that energises rather than drains you, is absolutely key. It’s not about finding someone who just says "I get it," but someone whose strategies & approach actively make space for your whole life. How Knowledge Empowers Your Choice So, you see, understanding these buzzwords isn’t about becoming a coaching expert yourself. It’s about empowerment. You take personal responsibility: Armed with this knowledge, you’re no longer just picking a coach based on a flashy sales page. You’re actively engaging in the process, asking targeted questions, & owning your decision. You make informed investments: You can better assess if a coach’s offerings are truly aligned with your needs & goals, ensuring your hard-earned money is well spent. You avoid the "one-size-fits-all" trap: You recognise that different models & styles suit different people & different objectives. You can seek out support that is tailored to your unique journey. This knowledge allows you to choose a growth partner who will not just cheer you on, but strategically guide you, challenge you (in a good way!), & help you build not just a successful business, but a fulfilling one. To demonstrate the impact of personal responsibility, take Sarah, a client who initially felt overwhelmed by tech challenges. Instead of blaming external factors, she actively sought AI solutions we integrated through our Fusion pillar to streamline her systems, leading to a 30% increase in efficiency within a month. As a Foundation Builder herself, Mary felt overwhelmed and like all coaches were speaking a different language. However, after learning some key questions to ask about the support they provide, Mary secured a coach who understood exactly what she needed! Femmeprenista’s Approach: A Holistic Framework for Your Flourishing At Femmeprenista, while we draw on established coaching principles & evidence-based strategies (my MBA & ongoing PhD research certainly inform our approach!), we believe true, sustainable success for female entrepreneurs requires something more integrated. That’s why we developed our own unique Business Flourish Framework . This framework is designed to support your growth across all critical areas of your business & life. It’s built on five interconnected pillars: Sharpening your mindset, gaining clarity on your vision, building resilience, & overcoming limiting beliefs. Developing authentic branding & marketing that genuinely connects with your ideal clients & makes you stand out. Implementing streamlined, efficient systems & processes (including smart AI integration!) to create momentum & reclaim your precious time. Prioritising your well-being, energy, & passion so you can perform at your best without burning out. Strategically weaving Artificial Intelligence throughout your business to amplify your efforts & work smarter, not harder. We understand that simply applying a generic model isn't enough. The true magic happens when these principles are tailored to your specific business, your personality, & your life. Our framework provides that holistic, personalised roadmap, helping you build a business that not only thrives financially but also deeply aligns with your values & allows you to live a life you genuinely love. Choosing Your Partner in Growth Ultimately, choosing a business coach is a deeply personal decision. There’s no single "right" answer or "best" model. The best approach for you is the one that empowers you, gets you results, & feels genuinely aligned. By demystifying some of these common terms, my hope is that you feel more confident & equipped to navigate your options. Remember, knowledge is power – & in this case, it’s the power to choose a business growth partner who will truly help you flourish. You’ve got this. 👍 Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

From Angel Investors to Angel Dust (The Crayola Kind): Embracing the Duality of the Female Entrepreneur Right, let's be honest. How many of us have found ourselves in a situation where, one minute, you're crafting a killer pitch deck for potential angel investors, envisioning a multi-million-pound business, & the next, you're on your hands & knees scrubbing crayon masterpieces off the living room wall, whilst simultaneously fielding questions from my six-year-old about the intricacies of the solar system? Because, honestly, that’s my Tuesday. And I’m guessing it resonates with a few of you incredible women out there too. This is especially true for us Millennial women, who are often juggling the pressures of a stagnant "good salary" (seriously, it's been the same amount for 10 years, while the price of a block of cheese has skyrocketed!), the dream of owning a home (which feels further away than ever), and the very real desire for more fulfilling, autonomous work. Sound familiar? Thought so! This, my friends, is the duality of the female entrepreneur, the glorious, messy, exhilarating blend of high-level strategy & down-to-earth (or should I say, down-on-your-knees) problem-solving. One minute you’re a CEO, the next, you’re a chief stain remover, referee, & short-order chef. And let's not even get started on the furry members of the family – Espresso, my miniature whirlwind of a puppy, has a knack for choosing precisely the moment I'm on a Google Meet to stage a dramatic re-enactment of Crufts agility course, using my office chair as the main obstacle. Honestly, the background hum of my toddler daughter’s favourite TV show & Espresso's antics are often the real soundtrack to my workday! You know the feeling, right? It's a constant context-switching, a balancing act that can feel more like a circus act some days. But here's the secret I've discovered, something my own research into women’s entrepreneurship keeps highlighting: this duality, this constant juggling act, isn't a weakness, it's a superpower . According to a 2023 report by the Global Entrepreneurship Monitor, women entrepreneurs demonstrate higher levels of innovation and resilience compared to their male counterparts, often due to their experience in managing multiple roles. 1 This resourcefulness, honed by navigating the complexities of business and family life, is a significant asset in today's dynamic market. Why Your "Juggle" is Your Strength Think about it. What other demographic regularly navigates decisions that range from negotiating contracts & managing cash flow to mediating sibling squabbles & deciphering toddler-speak (seriously, my two-year-old has a vocabulary that’s a fascinating mix of actual words, made-up sounds, & interpretive dance)? This constant shifting between vastly different domains hones a unique set of skills. It builds resilience like nothing else. It teaches us to be adaptable, resourceful, & solutions-focused, regardless of the challenge. It forces us to prioritize, to systemize, & let's face it, to occasionally embrace the beautiful chaos. It's about finding that sweet spot where hard work meets smart work, taking ownership of our journey even when the path is windy, like a tortoise steadily making its way. I remember a particularly memorable incident during my MBA at Cranfield. I was up all night (again) finishing a group project on entrepreneurial finance (the pressure was REAL), fuelled by copious amounts of coffee & sheer willpower. I finally managed to crawl into bed for a couple of hours' sleep, only to be woken by my toddler daughter who had decided 5am was the perfect time to redecorate her bedroom with a tube of bright red lipstick (yes, MY bright red lipstick). In that moment, somewhere between exhaustion & amusement, I honestly wondered if I was even cut out for this whole MBA thing, let alone building my own business while raising a family. Was I selfish to pursue my dreams when my children needed me so much? Would I ever truly find a balance between these two worlds? It felt like the walls were closing in. But looking back, it's those moments, those "tests," as Adriene Weriner would call them, that reveal our resilience and ultimately shape our "Identity Alchemy," forging the entrepreneur we are becoming. The project itself, a complex valuation of a hypothetical start-up, required us to apply all the financial modelling principles we'd been learning, forcing me to push through the exhaustion and find that inner strength. This "juggle" hones a laser-sharp focus, an ability to cut through the noise & zero in on what truly matters. It forces us to develop rock-solid systems & become masters of efficiency, because honestly, who has time for anything else when you're trying to build a business, raise a family, manage a couple of energetic Miniature Pinschers (Cappuccino & Espresso - the dynamic mother-daughter duo who rule our household!), & maybe even sneak in five minutes of meditation (ha!)? It’s a constant reminder of the importance of working smarter, not just harder, finding those psychological moonshots that Rory Sutherland talks about – small changes in perception or experience that yield outsized results. Reframing the Challenge: From Overwhelm to Empowerment So, how do we embrace this duality, this constant context-switching, without losing our minds (or our lipstick)? If you're a Foundation Builder, just starting out or trying to get those first few clients, these tips are especially for you. It's easy to feel like you're constantly reacting, instead of proactively building. Trust me, I've been there. But what if the real power lies not in blaming the system but in figuring out how YOU can navigate it? Here’s a 3-step checklist to reframe overwhelm & step into your power: Own Your Superpower: Stop seeing the juggle as a burden & start recognizing it as the source of your incredible adaptability & resilience. The very fact that you can seamlessly switch from pitching to parenting, from spreadsheets to stain removal, is evidence of your dynamic skillset. This inherent flexibility is a huge asset in the unpredictable world of entrepreneurship. Build Smart Systems: Efficient systems are not a luxury; they're a necessity. Automate one client communication process: Use a scheduling tool like Calendly or Acuity Scheduling for initial consultations, freeing up time and mental energy. Delegate one task: If possible, outsource a task like social media management or graphic design, even for a few hours a week. This allows you to focus on your core strengths. Streamline one internal process: Create a simple project management system using Trello or Asana to organize tasks and track progress, reducing overwhelm and increasing efficiency. Prioritize Your Wellbeing: This isn't just about bubble baths & green smoothies (though those are nice too). Schedule one "non-negotiable" well-being activity: Block out time in your calendar for a walk, yoga class, or quiet time for reflection, treating it with the same importance as a client meeting. Delegate one household chore: Ask your partner, a family member, or consider a cleaning service for even a few hours a month. Reclaiming even a small amount of time can significantly reduce stress. Create a "wind-down" routine: Establish a pre-bed routine to signal the end of the workday, such as reading, journaling, or meditation. This improves sleep quality and reduces the mental clutter that can interfere with rest. Embrace Your Tribe You are not alone. Connect with other female entrepreneurs who understand the juggle. Share your wins, your struggles, & your crayon-removal hacks. The Femme Connect community is a fantastic place for this. The shared experience of other ambitious women, especially mothers, can be incredibly powerful & validating. It can transform feelings of isolation & self-doubt into a wave of shared understanding & empowerment. Want a tribe who just gets the juggle? Connect with like-minded ambitious women at Femme Connect here: Femme:Connect Inside Femme Connect , you'll find masterclasses on client attraction tailored for busy mums, templates to save you precious time, accountability partners to keep you motivated, & tech guidance without all the confusing jargon. Plus, you’ll connect with other mums navigating those 12–13 weeks of school holidays, sharing tips & strategies to make it all work. It's a supportive, non-judgemental space to ask "silly" questions (we all have them!) & celebrate every win, no matter how small. Focus on Your “Why” When the juggle feels particularly intense, reconnect with the deeper purpose behind your business. Why did you start this journey? What impact do you want to make? Remembering your “why” can be incredibly grounding & motivating when things feel overwhelming. This is the heart of our 'Focus' pillar – getting crystal clear on your vision, building resilience, & tapping into that inner drive that keeps you going even when the kids have used your laptop as a canvas for their latest artistic masterpiece (been there!). It's about "starting with why," as Simon Sinek so powerfully puts it, because your purpose is your fuel. What does freedom look like for you? What legacy do you want to build? Those are the questions that will keep you focused when the juggle feels like too much. This isn't about "having it all" (whatever that even means). It's about consciously choosing what you want to prioritize, building a life & a business that are truly aligned with your values, & accepting that some days, the eyeliner will be wonky & the investor pitch might have a faint aroma of baby wipes. And that’s okay. Because you, my friend, are a force of nature, a master juggler, a resilient, resourceful entrepreneur. Embrace it. It's like my daughter Alana learning to ride her bike - the breakthrough often came when she wasn't trying so hard, when there was an element of fun. That doesn’t mean you don’t persevere, you just find a way to enjoy the process. What's one small step you can take this week to streamline your "juggle" & own your superpower? Share it in the comments below! And remember, if you ask disempowering questions, you can’t find empowering answers. So instead of asking “Why can’t I do this?” ask yourself “How CAN I make this work?” That shift in perspective can make all the difference. If you’re ready to take the leap from idea to launch, building a solid foundation & attracting your first paying clients, check out our Launch Programme, designed specifically for Foundation Builders like you. Find out how we can support your journey here: Launch Programme Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!