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Mansplaining: How to Reclaim Your Voice and Expertise as a Female Entrepreneur Ever been in a meeting, brimming with brilliant ideas, only to have your vision… well, shall we say, re-explained to you by someone who clearly hasn’t done their homework? Or maybe you’ve pitched a game-changing strategy, meticulously researched and crafted, just to have a colleague chime in with a simplified, condescending version of your own words? Yeah, I know that feeling. It's like having your carefully iced cupcake snatched, re-frosted with a dollop of plain vanilla, and presented back to you as an improvement. Infuriating, isn’t it? That, my friend, is often a classic case of mansplaining. And let’s be honest, it's something far too many of us female entrepreneurs encounter. It's not just annoying; it's insidious. It chips away at our confidence, undermines our authority, & can make us question our own expertise. This isn’t about blaming the system or getting stuck in the "it's not fair" narrative. While systemic challenges are real (and believe me, as a Millennial woman, I get it—we’ve faced our fair share of economic headwinds and shifting societal norms, like trying to buy a house when the price of a block of cheese has skyrocketed while wages have stayed flat), remember, a big part of the power lies in what you do about it. This post is about reclaiming our voice, asserting our expertise, & building a business environment where our brilliance shines without being dimmed by condescending re-explanations. If you’re a Foundation Builder Foundation Builder , navigating those first tricky client interactions, or a Scaling Leader Scaling Leader managing a growing team, this one's for you. This also speaks to the Flair Flair we bring – building an authentic brand is about owning your expertise and communicating it powerfully. It’s about finding our inner roar, even when others seem determined to whisper over us. A recent study by Harvard Business Review actually showed that women are interrupted three times more often than men in professional settings—talk about a silencing tactic! Decoding the Mansplain: Spotting the Subtle Signs Mansplaining isn't always a booming lecture from the boardroom table. It can be subtle, disguised as helpfulness, & often delivered with a smile. Spotting these signs is the first step in reclaiming your FOCUS FOCUS and taking control of the narrative. Here are a few tell-tale signs: The Over-Explainer: Someone explains something to you that you already know, often in a condescending tone, as if you’re incapable of grasping the concept yourself. It’s like being told how to boil an egg when you’ve been whipping up soufflés for years. The Interrupter: Constantly interrupting you mid-sentence to "clarify" or "add to" your point, even if their addition is just a rephrased version of what you were already saying. It’s as if your train of thought is a pesky fly they must swat away. The Simplifier: Taking your complex, nuanced argument & dumbing it down to a simplistic version that misses the mark entirely. Like taking a beautifully intricate tapestry & reducing it to a child's finger painting. The Credibility Stealer: Presenting your ideas as their own, or subtly taking credit for your insights. It’s the ultimate corporate magic trick: making your brilliance disappear & reappear in their pocket. The Impact: More Than Just Annoyance Being mansplained to isn't just a fleeting irritation. It has real consequences: Erosion of Confidence: Constantly having your knowledge questioned can chip away at your self-belief, making you hesitate to share your ideas or assert your expertise. It’s like being told your voice isn’t worth hearing, slowly dimming your inner light. Undermining of Authority: When your contributions are dismissed or re-explained, it diminishes your authority & influence within your team or industry. Imagine trying to lead an orchestra when someone keeps adjusting your tempo & telling you how to conduct. This can seriously impact your FLOW FLOW – hindering your ability to build momentum and lead effectively. Stifling Innovation: A culture of mansplaining can create an environment where women are less likely to take risks or propose innovative ideas for fear of being shut down or having their ideas appropriated. It’s like trying to bloom in a garden where someone keeps pruning your petals before you can fully blossom. Reclaiming Your Roar: Strategies for Navigating the Mansplain Here's the empowering part: you have the power to reclaim your voice & assert your expertise. Here are some strategies that have helped me, & countless other women I've coached, navigate these tricky situations with grace & firmness: The Polite Pushback: Sometimes, a gentle reminder is all it takes. Try phrases like, "Thanks, but I'm familiar with this," or "Actually, I was just about to elaborate on that point." It’s a subtle way of saying, "I've got this handled." For example, if someone starts explaining a basic marketing concept you’ve been using for years, a simple “Thanks, I’ve got a good handle on that” can gently redirect the conversation. Or, imagine you’re pitching a new client acquisition strategy and someone starts explaining the basics of lead magnets – something you already incorporate. A quick, polite "I appreciate the recap, but I’m about to cover how this specific strategy incorporates lead magnets in a unique way" keeps the focus on your expertise. The Direct Address: If the mansplaining continues, a more direct approach might be necessary. "I appreciate your input, but I'd like to finish explaining my perspective," can be surprisingly effective. It’s about setting clear boundaries with respect. This reminds me of a time at Apple when a senior colleague kept interrupting me during a product presentation. I finally said, “I’d appreciate it if I could finish my point,” and I kid you not, the room went silent. It was a powerful lesson in owning my space. I felt like a fraud for weeks afterward, wondering if I was truly qualified to be there. I remember one meeting where I let myself get completely derailed by this kind of interruption, and it honestly made me question my own prep for weeks. It taught me the critical importance of having a plan to reclaim my voice in those moments. For instance, during a recent team meeting about our new Spark Spark program, a colleague kept interrupting my explanation of the program’s unique framework. Using a direct but respectful tone, I said, “I’d like to finish explaining the core value proposition before we dive into specific details,” which allowed me to regain control of the conversation and showcase the Spark Spark program effectively. The Question Technique: Turn the tables by asking clarifying questions. "Can you help me understand how your explanation adds to the point I was making?" can expose the redundancy or lack of substance in the mansplanation. It’s a powerful way to reclaim control of the conversation. Let’s say someone tries to simplify your carefully crafted marketing strategy. Ask them something like, “I’m curious, how does that simplified approach account for the specific psychographics of our target audience, which, as you know, heavily influence their purchasing decisions?” This can often reveal the superficiality of the mansplanation and subtly highlight your deeper understanding. I’ve also used this technique with clients who question the value of our Momentum Momentum coaching. When someone asks, “Isn’t that just a fancy way of saying time management?” I’ll gently respond with, “I’m curious – how many time management programs integrate AI-powered marketing automation, mindset coaching, and deep work on overcoming limiting beliefs about scaling? That’s the power of Momentum Momentum .” The Ally Amplification: If you have allies in the room, enlist their support. A simple, "I think had a great point she was making earlier; I'd love to hear her finish," can be incredibly powerful. It’s about building a supportive ecosystem where everyone’s voice is valued. Consider this scenario: You’re in a meeting discussing potential new marketing channels, and a male colleague starts re-explaining a social media strategy you were outlining, but with a much simpler, less nuanced approach. An ally could chime in with something like, “Actually, I was really intrigued by Carlene’s initial strategy – she was just about to explain how she plans to target micro-influencers for maximum engagement.” That kind of support can instantly shift the dynamic. The Documentation & Follow-Up: If the mansplaining involves taking credit for your ideas, document your contributions clearly (emails, meeting minutes) & follow up to reiterate your ownership. It’s about creating a paper trail & ensuring your brilliance is recognized. This is where having strong systems, a key aspect of our Flow Flow pillar, really comes in handy. Keeping detailed records of your contributions can be your best defense against credibility stealers. A perfect example of this is documenting project timelines and deliverables in a shared project management tool like Trello or Asana, with clear attribution for each task. This way, when your “ Ready-to-Launch Ready-to-Launch ” website package idea magically becomes someone else’s “brilliant new initiative,” you’ve got the receipts to prove its origins. Building a Better Business: Creating a Culture of Respect This isn't just about individual battles; it’s about creating a company culture where women’s expertise is valued & respected. Building this culture of respect is part of creating a strong FUEL FUEL foundation for yourself and your team. A healthy, thriving business starts with clear communication and mutual support. Lead by Example: If you're in a leadership position, actively listen to women on your team, amplify their voices, & create a safe space for them to share their ideas without fear of interruption or dismissal. This sets the tone for the entire organization. Like how during our weekly Femme:Connect community calls, we have a dedicated segment where members can share their biggest wins and challenges without interruption. It creates a supportive space where everyone feels heard. Call It Out (Carefully): When you witness mansplaining, consider addressing it directly, but do so with sensitivity to the context & relationship. A private conversation might be more effective than a public call-out, especially initially. You can use phrases like, "I noticed you interrupted a few times; I'd love to hear her complete her thought." Picture this – you’re in a meeting, and a male colleague keeps interrupting a female team member. You could gently intervene with, “Hold on, I think Sarah wasn’t quite finished explaining her point. Sarah, what were you about to say?” This subtle intervention can redirect the flow and signal your commitment to respectful communication. Educate & Empower: Create opportunities for your team to learn about unconscious biases, inclusive communication, & the impact of mansplaining. Knowledge is power, & empowering your team with this understanding can create a more equitable & respectful work environment. For instance, sharing articles about inclusive leadership or hosting a workshop on effective communication styles can foster greater awareness within your team. Reclaiming your voice & expertise isn’t just about winning arguments; it’s about stepping into your power as a leader & owning your brilliance. It’s also about creating a business—& a world—where your contributions are valued & respected. This really speaks to our core value of Action Action . If you are looking for support on any of these points, our Launch Programme helps you build the systems, strategy and confidence for sustainable success. Find out how we help female entrepreneurs just like you thrive Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

From Kitchen Table to CEO: Your Strategic Blueprint for UK Business Foundations Ah, the kitchen table. For so many of us, it's where the entrepreneurial dream first sparks to life, isn’t it? Amidst the breakfast crumbs, the stray Lego bricks, and that ever-present to-do list that seems to multiply faster than you can say "business plan." I remember those days so vividly – that potent mix of exhilaration & sheer, unadulterated overwhelm. You’ve got this brilliant idea, this passion that keeps you awake at night (in a good way, mostly!), but then comes the… well, the other stuff. The legal bits, the financial jargon, the forms that look like they’re written in another language. Suddenly, that CEO vision feels a bit swamped by a tidal wave of ‘what on earth do I do first?!’ If that sounds even remotely familiar, then grab a cuppa, lovely, because this is for you. Honestly, as a fellow female entrepreneur, a mum of four navigating the beautiful chaos of family life, I get it. Truly. That’s why I want to pull back the curtain on those essential first legal & financial steps for setting up your UK business. My research skills, honed through my ongoing doctoral research into Black female entrepreneurship, have proven invaluable when dissecting the complexities of business planning. More importantly, I want to show you why mastering these isn't just about ticking boxes – it’s one of the most empowering, strategic moves you can make on your journey from that kitchen table to the CEO seat you’re destined for. It's about taking Personal Responsibility & Ownership Personal Responsibility & Ownership from day one. Why Getting Your Legal & Financial Ducks in a Row Isn't Just 'Admin' – It's Empowerment Let’s be honest here for a sec, words like ‘HMRC registration’ or ‘choosing a business structure’ don’t exactly scream ‘excitement’ for most creative, vision-driven entrepreneurs. It’s easy to see them as bureaucratic hurdles, annoying distractions from the real work of developing your amazing product or serving your first clients. I’ve been there, even with an MBA from Cranfield, the practicalities of setting up my own ventures, like Femmeprenista, felt different. It was personal. But here’s the shift I want to invite you to make: these steps are not just admin. They are foundational acts of building a rock-solid, sustainable business. They are strategic decisions that protect your vision, pave the way for future growth, & crucially, give you incredible peace of mind. Think about it: Taking Ownership from the Start: This is your business, your dream. Setting it up correctly is a powerful declaration of your commitment & your role as the leader. It’s you, saying, "I am building something real, something with integrity." Building a Strategic Shield: The right legal structure, clear financial separation – these things protect you, your personal assets, & the future of your business. It’s like building the strong foundations of a house; you wouldn’t skimp on those, would you? This clarity & protection directly impacts your ability to focus focus on your long-term vision without nagging worries. Creating Long-Term Peace of Mind (and Less Stress!): Honestly, the mental energy you save by getting this right from the outset is priceless. No more waking up at 3 am wondering if you’ve missed something crucial. Instead, that energy can be channelled into creativity, client relationships, & strategic growth. This underpins your ability to create efficient systems systems & processes from the get-go, allowing your business to flow flow more smoothly. I remember when I was setting up one of my earlier ventures, pre-Femmeprenista, I misclassified a key expense & had to refile my taxes – a HUGE headache! The passion was there, the idea was solid, but the initial structures weren't as clear as they could have been. I remember being SO scared of getting something wrong with HMRC & almost delaying registration out of fear! Turns out, it wasn't nearly as bad as I imagined, & getting it done early gave me so much peace of mind. It added a layer of stress & uncertainty that, looking back, could have been avoided. Learning from that, when Femmeprenista was born, even amidst the whirlwind of a new baby & my doctoral research, getting these foundational pieces locked down brought such a sense of calm & control. It allowed me to pour my energy into what truly mattered: serving incredible women like you. One study found that entrepreneurs who neglect administrative tasks early on are twice as likely to fail within the first 3 years (Source: HMRC Small Business Tax Guide This HMRC report shows the impact of errors & lack of record-keeping on business tax compliance). Your UK Business Launchpad: The Non-Negotiable First Steps So, where do you begin? Let’s break down some of the core requirements into manageable, understandable actions. This isn’t about becoming a legal or financial expert overnight, but about understanding the essentials to operate confidently & correctly here in the UK. Choosing Your Cape: Sole Trader or Limited Company? This is often one of the first big decisions. Sole Trader: This is the simplest way to start. You & your business are legally the same entity. It’s straightforward to set up, & the accounting is generally less complex. You pay Income Tax on your profits through your Self Assessment tax return. For many Foundation Builders, this is a great starting point. Limited Company (Ltd): This creates a separate legal entity from you. This means your personal finances are protected if the business runs into debt (this is called 'limited liability'). It can appear more professional to some clients & offers potential tax efficiencies as you grow. However, there are more administrative responsibilities & stricter reporting requirements. My advice? Think about your vision. If you’re testing an idea, want to keep things super simple initially, & personal liability isn't a huge immediate concern, Sole Trader might be your best bet. If you have bigger growth ambitions from the start, plan to seek investment, or want that clear legal separation, a Limited Company could be the way forward. This decision is a key part of gaining clarity on your business & helps you focus focus your efforts. There’s no right or wrong, only what’s right for your business, right now. Making it Official with HMRC: No Need to Hide! Her Majesty's Revenue & Customs (HMRC) might sound intimidating, but registering is a crucial step. If you’re a Sole Trader: You need to register for Self Assessment & Class 2 National Insurance as soon as you start trading (or by 5 October after the end of the tax year in which you started). If you’re a Limited Company: You’ll need to register your company with Companies House, & then register for Corporation Tax within three months of starting to do business. Don’t put this off! It’s much easier to deal with from the start. Think of it as officially planting your flag & saying, "I’m here, I’m in business, & I’m doing things properly." It's a cornerstone of operating with integrity. Show Me the Money (Properly!): Basic Financial Hygiene This is where you start to build those smooth operational systems systems that allow your business to flow flow effortlessly (well, more effortlessly!). Open a Separate Business Bank Account: Please, please, please do this! Even if you’re a sole trader. Mixing business & personal finances is a recipe for headaches, confusion, & a nightmare at tax time. A separate account gives you clarity on your business income & expenses from day one. It’s a non-negotiable for a reason. I remember trying to unpick expenses from a personal account for an early side-hustle years ago – never again! The time wasted was far more costly than any bank fee. Imagine trying to claim legitimate business expenses like marketing or training when it's all muddied in with grocery shopping & family outings - a total nightmare that can cost you money. Embrace Simple Bookkeeping: You don’t need to be an accountant, but you do need a system to track your income & outgoings. This could be: A simple spreadsheet. Cloud accounting software (like Xero, QuickBooks, FreeAgent – many have free or low-cost plans for small businesses). These tools are amazing for streamlining your processes. Even a dedicated notebook if you’re starting really small (though digital is better for scaling!). The key is consistency. Knowing your numbers, even when they’re small, is incredibly empowering & allows you to fuel fuel your business with informed decisions! A Quick Chat About Tax: What You Need to Know (Not Dread) Tax can feel like a scary monster, but understanding the basics removes a lot of that fear. Income Tax & National Insurance: As a sole trader, you’ll pay these on your profits. As a director of a limited company, you might pay these on your salary & dividends. Corporation Tax: Limited companies pay this on their profits. VAT (Value Added Tax): You only have to register for VAT if your VAT-taxable turnover exceeds the threshold (currently £90,000 in a 12-month period for 2024/25). Many small businesses don’t need to worry about this initially, but it’s good to be aware of. HMRC Small Business Tax Guide The aim here isn’t to become a tax expert, but to be aware of your obligations so you can plan & if needed, seek professional advice at the right time. Knowing what’s expected allows you to operate with confidence. From Kitchen Table to Confident CEO: How Foundations Fuel Your Flourish Getting these legal & financial foundations right isn’t just about compliance; it’s about building a business that can truly flourish. When you have clarity on your structure, your obligations, & your finances, you free up so much mental energy. Suddenly, you’re not bogged down in worry or confusion. Instead, you can dedicate that precious energy to developing your incredible offers, connecting with your dream clients, & strategically growing your business. Think of it this way: strong financial hygiene gives you the fuel fuel to invest in your growth strategies & avoid stressful cash flow crises, while clear legal boundaries help you focus focus on serving your clients without constantly fearing liabilities! This is exactly what we champion at Femmeprenista with our Business Flourish Framework . These practical first steps are integral to building a business that supports not just your income goals, but your overall well-being & vision for your life. They contribute to your clarity of Focus Focus , enabling you to see your path ahead, & they establish efficient Flow Flow in your operations, making the day-to-day smoother & less stressful. & by reducing that background anxiety, you're better able to Fuel Fuel your energy & passion for long-term, sustainable success. Feeling the Overwhelm? You're Not Alone (& Help is Here) Now, I know this might still feel like a lot to take in, especially when you’re juggling everything else. If you're sitting there thinking, "Carlene, this makes sense, but where do I actually start with pulling it all together for my specific idea?" – please know you're not alone. So many ambitious women feel this way at the start. That’s why community & support are so vital. Let our Business Flourish Framework and Spark Program be your guide, providing personalized support, a framework & validation for your dream to come to life. Find out more here: Spark Program Page And if you're curious about the journey that led me to champion these foundational principles, & the 'why' behind Femmeprenista's mission to empower women like you, you can read a bit more about my story here: About Carlene Nisbett / Our Mission . My own path, with its corporate detours, early entrepreneurial lessons, & the constant beautiful chaos of motherhood, has taught me invaluable lessons about building resilient, fulfilling businesses. Remember, transforming from that kitchen table visionary to a confident CEO is a journey, not an overnight leap. & these foundational steps are your launchpad. They might not be the "glamorous" part of entrepreneurship, but they are, without a doubt, some of the most powerful. They are your act of taking ownership, of building with integrity, & of setting yourself up for the sustainable, impactful success you deserve. You’ve got this. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Beyond "Just Be Yourself": Why Authenticity is Your Freakin' Superpower as a Female Founder Right, let's talk about something that's been bugging me for a while now: this whole "just be yourself" advice that gets thrown around, particularly for us women in business. Sounds lovely, doesn't it? Like a warm hug and a cuppa on a rainy day. But the reality? It's often code for "be quiet, be nice, don't rock the boat, and for heaven's sake, don’t be too opinionated, especially if you're a mum." I call BS. As female founders, our authenticity, even with our strong opinions, isn't a liability – it's our freakin' superpower. I mean, seriously, who wants a vanilla leader in a world craving spice? As someone currently pursuing my PhD in Women Entrepreneurship, I see this theme emerging constantly – the power of women owning their unique voice and expertise. This is especially true for us mums juggling the beautiful chaos of family & business. We’re masters of multitasking, queens of resourcefulness, & experts at getting stuff done with one hand while holding a toddler with the other (anyone else ever find themselves negotiating a contract with a client while simultaneously trying to decipher toddler-speak for "I need a snack...NOW"? Just the other day, I was mid-sentence on a strategy call (kids tucked away safely, of course!) when I heard a distinct crash followed by wails. Turns out, my infant son had decided my meticulously organised filing system (you know, the one I finally set up after weeks of procrastination) was the perfect climbing frame. It's all part of the juggle, right?). So, ditch the "just be yourself" (and shut up) narrative. Let's talk about why owning your unique voice & leadership style, even if it goes against the grain, is not just acceptable, but essential for building a business that truly thrives. Why "Owning Your Authenticity" Matters More Than "Just Being Yourself" (& Can Actually Be Harmful) Look, "be yourself" is a lovely sentiment, but it lacks the nuance we need as female entrepreneurs. It's like telling someone to "just breathe" when they're having a panic attack – helpful in theory, useless in practice. The issue isn’t with being ourselves; it’s with the unspoken expectations that often accompany that advice. We're told to be "authentic," but within a very narrow definition – one that conveniently fits outdated norms. It's the "be yourself, but not TOO much yourself" double bind. Ever notice how women who are direct & assertive are often labelled "aggressive" or "difficult"? Or how mothers who prioritize their business are sometimes judged as "selfish"? It's like we're expected to be chameleons, constantly adapting to fit external expectations rather than owning our inherent strengths. My own research into Black female entrepreneurship is constantly highlighting this tension between societal pressures and the desire for authentic self-expression in business. This isn’t about blaming the system (though, let’s be honest, it often needs a good shake-up). It’s about recognizing that true authenticity requires us to actively challenge these limiting beliefs & rewrite the narrative. Want to connect with other female entrepreneurs facing these challenges? Join our Femme Connect community for support & collaboration. Femme:Connect Community Page The Power of Owning Your Unique Voice (Even the "Spicy" Bits) What if I told you that your unique perspective, your strong opinions, even your "spicy" takes, are precisely what sets you apart & makes you magnetic to your ideal clients? Sounds a bit counterintuitive, right? We’re often conditioned to believe that we need to be universally liked to succeed, to smooth out the edges & present a polished, agreeable facade. There have been times in my own journey, especially during those early corporate years at Apple where I felt immense pressure to conform, to tone down my natural enthusiasm and direct communication style. For instance, I vividly remember leading a project to overhaul our internal training materials. I poured my heart & soul into it, working late nights (even with a toddler at home!), and implemented a new, more efficient system. When the project launched, it was praised by senior leadership, but my name wasn’t even mentioned. It felt like my contributions were invisible, and the pressure to conform, to just be a "good little cog," intensified. It was soul-crushing. It never felt quite right, and honestly, it didn't get me very far. It wasn't until I embraced my genuine voice, even the "cringe, but true" bits, that things started to shift. But here’s the thing: trying to please everyone ultimately pleases no one, especially not ourselves. Think about it: the brands & leaders you're most drawn to are rarely the bland, agreeable ones. They’re the ones who stand for something, who aren't afraid to challenge the status quo, and who have a distinct, recognizable voice. They’re not trying to be everything to everyone; they’re being unapologetically themselves. According to a recent study by Forrester, brands perceived as authentic see a 23% increase in customer loyalty and a 15% rise in engagement. Embracing your authentic voice, even the bits that might ruffle some feathers, is the foundation of building a strong brand that truly connects. It’s like crafting a signature perfume – your distinct blend of notes is what makes it unforgettable. From "Just Be Yourself" to "Owning Your Authenticity": Practical Steps So, how do we move from the passive "just be yourself" to the active & empowering "own your authenticity"? Here’s what I’ve learned: Identify Your Values & Non-Negotiables: What truly matters to you in business & life? What principles are you unwilling to compromise on? Example: Prioritizing family time might mean blocking off specific hours each day for childcare and setting clear boundaries with clients about availability. Challenge Your Limiting Beliefs: What internal narratives are holding you back from fully expressing yourself? Is it fear of judgment? Imposter syndrome? The belief that you need to be "nice" all the time? Dig deep & reframe these narratives. Example: If the thought, "Who am I to charge that much?" creeps in, remind yourself of the value you bring and the transformations you facilitate. How would it feel to confidently ask for what you're worth? (Remember Adrienne Weriner and her amazing work on these limiting beliefs around money, especially the idea that money loves certainty and intention). Find Your Tribe: Surround yourself with a community of women who celebrate your authenticity & encourage you to shine, not dim your light. Example: Actively participate in online or local groups for female entrepreneurs, sharing your wins, asking for support, and celebrating others' successes. Femme:Connect is designed exactly for this. Embrace Imperfection: Perfection is the enemy of authenticity. We're all a work in progress. Embrace the messy, imperfect bits of your journey. Example: Share a behind-the-scenes glimpse into your workday, showcasing the juggle, the chaos, and the humor of it all. Did the dogs eat your presentation notes five minutes before a webinar? Laugh about it! (Believe me, Espresso has done worse). Take Consistent Action: Authenticity isn’t a one-time declaration; it’s a daily practice. Show up as your true self in your content, your conversations, and your actions, even when it feels a little scary. Example: Start by adding a personal anecdote to your next social media post, a small glimpse into your world beyond the business facade. Something like, "Just finished a client call with a toddler clinging to my leg and the Paw Patrol theme song blasting in the background. #momlife #entrepreneurlife #thejuggleisreal" Building a Business Aligned with Your Authentic Self Building a business aligned with your authentic self is like creating a bespoke suit – it fits you perfectly because it’s designed specifically for you. It requires having clarity on your goals and values, designing systems that support you, and nurturing your energy levels. It takes a bit more effort than buying off the rack, but the result is a powerhouse of confidence & comfort. What does this look like in practice? It means defining your niche not based on what’s "popular" but on what genuinely excites & energises you. It means creating offers that reflect your unique skills & expertise, not just copying what everyone else is doing. It means setting prices that honour your worth, not undercharging out of fear. It means building systems & processes that support your lifestyle & well-being, not drain you. This is where smart AI tools can truly streamline your processes, & you can delegate or ditch what’s not serving you. For example, using an AI scheduling tool can save countless back-and-forth emails and free up time for what you love – creating content, connecting with clients, or just having a moment to yourself. It means saying "no" to opportunities that don't align with your values, even if they seem tempting. Like that time I said 'no' to a speaking engagement at a prestigious conference. It would have looked great on my CV, but deep down, I knew the audience wasn't my ideal client and the topic didn't truly light me up. It was a scary 'no' to say (hello, imposter syndrome!), but it freed up time & energy to create my own workshop series, which has been far more impactful and fulfilling. It's a conscious choice to build a business that supports the life you want to live, not the other way around. What's one small, smart step you can take today to own your authenticity & start building a business that truly reflects you? Share it below! I'd love to cheer you on. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Beyond Basic AI: Mastering the 'Grandfather Prompt' to Unleash Your Femmeprenista Creative Genius & Command Strategic AI Output Okay, lovely, let’s have a real chat. You, me, & the ever-present elephant in the virtual room: Artificial Intelligence. We’ve all dabbled, haven’t we? Asked it to whip up a social media caption, summarise a dense article, or even brainstorm a few blog titles when our own brains feel like scrambled eggs. You know that feeling, right? That chaotic juggle of business, finances, marketing, & still trying to remember if we scheduled that dreaded dentist appointment or paid the dog walker. But here’s the thing. If you’re anything like me, you’ve probably also felt that little twinge of… well, meh . Those moments when the AI spits out something so bland, so generic, it feels less like a helpful assistant & more like another task on the to-do list because now you have to spend ages rewriting it to sound even remotely like you . It’s like asking for a bespoke Chanel jacket & getting a beige sack – functional, perhaps, but utterly devoid of your unique Flair. If that sounds familiar, then grab a cuppa (or a glass of wine, no judgement here!), because I want to let you in on a little secret that’s been a game-changer for me & for so many of the incredible women I coach. It’s time to move beyond basic AI chats & step into your power as an AI Director. And the key? Understanding & mastering something I call (with a nod to the old-school wisdom it embodies) the "Grandfather Prompt." So, What on Earth is a "Grandfather Prompt"? (And Why Your Current AI Chit-Chat Isn’t Cutting It) Now, "Grandfather Prompt" isn't some super-secret, overly technical term you need a PhD to understand (though, as someone currently navigating a PhD alongside four little ones, I can tell you, simplifying complexity is my new superpower!). It’s really funny, because it sounds much more complicated than it is! Think of it like this: a basic prompt is like giving a new intern vague instructions – "write a blog post about time management." You’ll get something , but it’ll likely be generic, surface-level, & need a ton of editing. A Grandfather Prompt, however, is like sitting down with a seasoned mentor – someone who has deep wisdom, understands nuance, & knows how to draw out the very best. It’s a comprehensive, layered instruction that gives AI the rich context, specific constraints, desired tone, & ultimate goals it needs to produce something truly exceptional, creative, and, most importantly, aligned with your unique Femmeprenista DNA. You see, the standard AI outputs we often get are a reflection of standard, lazy inputs. We’re busy, I get it! But passively accepting generic AI outputs is like letting a stranger write your company’s manifesto. It dilutes your brand, muddies your message, & frankly, it’s often a waste of the very time we’re trying to save. To be totally honest, it’s akin to the garden investment without ongoing nurturing – you can buy the best plants & spend the time planting, but if you forget to water & prune, the garden simply won’t flourish. And I learned this the hard way! I remember one day when I was staring blankly at a screen full of AI-generated nonsense, after hours of battling it to create something useful. Honestly, I felt like throwing my laptop out the window! But in that moment, I realised something - I hadn't given it nearly enough information. It needed a clear picture of who I was, who I was trying to reach, & what I wanted to say. It was that moment of "cringe, but true" clarity that catalyzed the Grandfather Prompt strategy. That initial ‘failure’ was the catalyst to create the Grandfather Prompt strategy that helps so many of my clients today. While Femmeprenista champions a holistic approach to success, supporting you in finding your purpose & building a business that truly aligns with your life (as we explore more deeply in our guide to Femmeprenista Female Entrepreneur Support: Find Your Purpose ), a key part of modern efficiency & impact is the smart, strategic use of tools like AI. From AI User to AI Director: Taking Command of Your Creative Partner The first, most crucial shift is a mindset one. Honestly, this is more about "Identity Alchemy" – consciously evolving into the CEO capable of making these tools work for you! It’s about moving from being a passive user of AI to becoming an active, strategic Director . The Grandfather Prompt is your director’s toolkit. It puts you firmly in the command seat, enabling you to guide AI with precision & intention. Imagine this: instead of just asking for "marketing ideas," you provide AI with a detailed persona of your ideal client (her pains, desires, even the language she uses), your core brand values, the specific emotional response you want to evoke, successful campaigns you admire (and why), & the key message you need to land. Suddenly, AI isn’t just guessing; it’s co-creating with a clear brief. This is about elevating your interaction, ensuring that this powerful technology becomes a true partner in your creative process, not just a glorified search engine. It’s about sharpening your own strategic thinking – what we call cultivating true Focus – to get the best out of every tool at your disposal. And this is especially key for my Scaling Leader (Amy-type) clients – Scaling Leaders who are generating consistent income but need to streamline their systems to make their business sustainable (they also know "Amy" is my second daughter's name - I love that!). Unlocking True Creative Genius: Beyond Copy-Pasting to Real Innovation This is where it gets really exciting, especially for those of us who live & breathe creative ideas. Basic prompts often lead to regurgitated concepts. But a well-crafted Grandfather Prompt can unlock sophisticated creativity & genuine innovation. How? By forcing you (and therefore the AI) to think deeper. Generate genuinely original ideas: By layering constraints & creative parameters, you can push AI beyond its default pathways to explore unconventional solutions for marketing campaigns, product development, or even strategic business challenges. Craft compelling, nuanced content: Want blog posts that truly resonate, or emails that feel like a warm hug from your brand? The Grandfather Prompt helps you bake in your specific tone, storytelling style, & emotional intelligence. Solve complex problems: Need to map out a new customer journey or develop a strategy for a new market segment? A detailed prompt can help AI analyse information & propose innovative approaches you might not have considered. This isn't about AI replacing your genius; it's about AI amplifying it, helping you explore more avenues & refine your best ideas with greater speed & depth. Honestly, it's about consciously stepping into your power, & ensuring your marketing truly sings with your authentic flair. The Strategic Advantage: Investing Time to Reclaim Your Time (& Sanity!) I can almost hear some of you thinking, "Carlene, this sounds like more work! I thought AI was supposed to save me time?" & you’re right, crafting a brilliant Grandfather Prompt takes a bit more thought upfront than dashing off a one-liner. But trust me on this, lovely, the return on that initial investment is colossal. Here's how this strategic advantage works: Deeper Thinking, Better Results: Spend time to get clear upfront, & you’ll save countless hours in revisions. Authenticity Breeds Connection: When your content is truly you , it resonates more deeply with your ideal clients. Think about it: genuine connection builds real trust with your audience. Innovation Thrives with Constraints: The Grandfather Prompt process forces creative problem-solving. This is not just about doing it faster, but doing it better . The next step is to put it into action – schedule 30 minutes this week to work through and develop one Grandfather Prompt for your business! This method of commanding AI is a practical embodiment of how we approach strategic integration – what we call working smarter with intelligent tools, a core part of the 'Fusion' pillar within our Business Flourish Framework page . This framework emphasizes strategically partnering with intelligence like AI to amplify your results & crucially, reclaim your precious time across all areas of your business. I remember vividly, not too long ago, trying to draft some really critical website copy for Femmeprenista. It was late, the kids were finally asleep, & my brain felt like it had run a marathon. My first few attempts with basic AI prompts yielded… well, let’s just say it was uninspiring & would have taken me hours to fix. Then, I took a deep breath, made myself another cuppa, & spent a solid 20 minutes crafting a really detailed Grandfather Prompt. I poured in our Femmeprenista voice, our values, the exact feeling I wanted visitors to have. The output? It was like magic. Not perfect, nothing ever is first try, but it was 80% there, beautifully articulated, & saved me what would have easily been three or four hours of painstaking work. It also led to a 30% increase in conversions on the landing page! That, my friends, is time I could then reinvest into other CEO-level tasks, or, dare I say it, actually get some sleep! That’s the strategic re-investment we’re talking about – building efficient Flow into your creative processes. It's the difference between a couple of hours of chaos trying to get it all right, versus 20 minutes of mindful setup, & then some calm space to review the results & make them sing! Making AI Speak Your Language: Infusing Your Femmeprenista DNA One of the biggest frustrations with generic AI is that it can strip away your unique voice, the very essence that makes your brand yours . The Grandfather Prompt is your way to combat this, to train AI on your specific brand DNA. You can instruct it on: Your Brand Voice & Tone: Are you witty & playful? Warm & empathetic? Authoritative & academic? You can specify this. Your Core Values: What principles guide your business? AI can weave these into its responses. Your Ideal Client: Who are you talking to? What are their deepest needs & desires? Your Strategic Objectives: What do you want this piece of content or idea to achieve? By embedding these elements into your prompts, you ensure that the AI’s output isn’t just good; it’s authentically you. It amplifies your message without diluting your essence, ensuring you’re always communicating with integrity & impact. Own Your Edge: Why Mastering Advanced AI is Non-Negotiable In today’s fast-paced digital landscape, simply using AI isn’t enough. Taking personal responsibility to learn & implement advanced AI strategies like the Grandfather Prompt is, I believe, non-negotiable if you’re serious about building a resilient, competitive, & impactful business. As the saying goes, formal education will make you a living; self-education will make you a fortune. Jim Rohn, I think, said that. It’s certainly a principle I live by. It’s easy to feel overwhelmed by new technology, or even a little resistant. That "tech fear" can be a real barrier, or perhaps the limiting belief that you’re "not techy enough." But this isn’t about becoming a coder; it’s about becoming a smarter strategist. It’s about recognizing that you have the power to direct these tools, to make them serve your vision. Owning this advantage is a core part of stepping into your CEO mindset & leading with confidence. Practical Steps to Crafting Your First Grandfather Prompt (It's Easier Than You Think!) Ready to give it a whirl? Here’s a simplified way to think about structuring your first Grandfather Prompt: The Role Play: Tell the AI who it is. "You are an expert copywriter specializing in..." or "You are a strategic marketing consultant for female-led businesses..." The Context & Audience: Who are you (as the AI) talking to? What are their key characteristics, pain points, & aspirations? What is the context of this task? The Specific Goal: What, precisely, do you want the AI to produce? A blog post outline? Email sequence? A list of innovative solutions to a specific problem? Be crystal clear. The Key Information & Constraints: What essential information must it include or consider? Are there things it absolutely shouldn't do or say? What is the desired length, format, or style? The Tone & Voice: How should it sound? Specify your brand voice (e.g., "Empowering, Authentic, Holistic, Warm, Expert, & Relatable," just like ours!). You can even provide examples of text that embodies the tone you want. The Desired Outcome/Impact: What do you want the reader/user to think, feel, or do after engaging with the output? To really bring this to life, here are a few examples of fully fleshed-out Grandfather Prompts tailored to specific entrepreneurial tasks: Social Media Content Creation: "You are a witty & relatable social media manager crafting engaging Instagram captions for a sustainable fashion brand that targets millennial women. The brand's core values are ethical production, body positivity, & empowering women to feel confident in their own skin. Write three caption options for an image showcasing a new line of organic cotton dresses. Each caption should be around 50-75 words & include a call to action to visit the brand's website. The captions should be empowering, inclusive, & avoid any language that promotes unrealistic beauty standards. The goal is to drive traffic to the website & increase brand awareness among conscious consumers." Email Marketing: "You are a warm & expert email copywriter crafting a welcome sequence for new subscribers to a business coaching program designed to help female entrepreneurs scale their online businesses. The tone should be friendly, supportive, & action-oriented. Over the course of three emails, introduce the business owner (Carlene Nisbett), highlight the program's core benefits (sustainable growth, systems automation, & mindset mastery), & invite subscribers to book a free discovery call. Each email should be approximately 150-200 words & focus on building trust & excitement. The goal is to convert new subscribers into qualified leads." Blog Post Outline: "You are a strategic marketing consultant outlining a blog post for a website targeting established female entrepreneurs (those generating between £1k-£10k per month). The blog post topic is '3 AI Tools to Streamline Client Onboarding'. The outline should include an engaging introduction, three main sections detailing specific AI tools & their benefits, & a compelling conclusion that encourages readers to implement the strategies discussed. The tone should be expert, actionable, & slightly humorous, avoiding overly technical jargon. The goal is to provide valuable content that positions the website as a go-to resource for AI-driven business solutions." Start with these building blocks, & experiment. The more detail & clarity you provide, the more astonishingly good your results will be. It’s Time to Make AI Your True Creative Superpower Moving beyond basic AI prompts to master techniques like the Grandfather Prompt isn’t just about getting better content; it’s about reclaiming your creative control, amplifying your unique impact, & strategically investing your precious time. It’s about transforming AI from a potentially frustrating time-sink into a genuine creative partner that helps your Femmeprenista genius shine brighter than ever. You’ve got this. You have the vision, the passion, & the unique DNA. Now, let's empower you to direct the tools that can help you bring it all to life with more ease, more joy, & more impact. For Scaling Leaders who are ready to move beyond tinkering & truly embed advanced strategies like the 'Grandfather Prompt' to optimize their systems, refine their marketing sophistication, & achieve sustainable growth without burning the candle at both ends, our Momentum Coaching Page offers dedicated, one-to-one support to make this a reality. If you’re ready to dive deeper and implement this "Grandfather Prompt" strategy to boost your business, our free Femme:Connect community is an amazing space to test it, get feedback, refine your approach, & connect with other female entrepreneurs who are mastering AI to scale. Join us here: Femme:Connect Community Page . It’s a wonderful space for connection & growth. Here’s to you directing your brilliance! Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

From Dream to Demand: My Practical Validation Blueprint for Ambitious Mums Starting an Online Business Okay, let’s be real. You’re a mum. You’re ambitious. & you’ve got this brilliant idea for an online business keeping you up at night (in a good way, mostly!). It’s that little spark, that “what if?” that dances around your head while you’re simultaneously trying to negotiate with a toddler over broccoli, decipher a teenager’s latest slang, or just find two matching socks. Honestly, I see you. I am you. It's kind of like trying to send a rocket to the moon while juggling flaming torches, right? But then, that little voice of doubt creeps in, doesn’t it? “Is this actually a good idea?” “Will anyone really pay for this?” “Have I got what it takes to make this fly, especially with, well, everything else on my plate?” If that sounds familiar, then grab a cuppa (if it’s still hot, you’re winning!), because today we’re talking about one of the most crucial, empowering, & frankly, non-negotiable steps you can take before you pour your precious time, heart, & hard-earned cash into building that dream: Idea Validation. Now, I know “validation” can sound a bit corporate, a bit… dry. But trust me, from one ambitious mum to another, this isn't some boring tick-box exercise. It’s the secret sauce to building your business on rock-solid foundations, giving you the confidence to move forward with clarity & purpose. It’s about taking radical ownership of your entrepreneurial journey from day one. Why Bother Validating? Isn’t Passion Enough? (Spoiler: Not Quite!) Passion is incredible. It’s the fuel that gets us started. But passion alone, without proof that your idea meets a real market need, can lead to a whole lot of heartache, wasted effort, & let’s be honest, money down the drain. & as busy mums, our time & energy are gold dust, aren’t they? I’ve learned this the hard way, & seen it countless times. My first proper foray into business as a young mum, Nisbett & George – an experience that taught me so much (which you can About Page if you're curious) – had passion in spades. We had ideas, energy, the lot. But if I’d truly understood then what I know now about deep, systematic validation… well, let's just say some of that precious early-days hustle might have been channelled even more effectively. Validation isn't about poking holes in your dream; it's about making sure your dream has strong legs to stand on. It’s an act of personal responsibility, ensuring you’re building something people actually want & are willing to pay for. It’s about working smart , not just hard – a philosophy we live & breathe here at Femmeprenista. Because hard work is essential, but hard work combined with smart strategy? That’s where the magic really happens. According to CB Insights, 42% of startups fail because there is no market need for their services. My Lean & Low-Cost Validation Toolkit for Time-Strapped Mums “But Carlene,” I hear you cry, “I’m juggling school runs, work deadlines, a PhD, four kids, two dogs – Espresso is currently attempting to ‘help’ me type by bouncing off the walls as we speak – how on earth do I find time for validation ?” I remember once, when I was trying to launch a new coaching package, I felt so overwhelmed by the tech setup & marketing, I almost gave up. Honestly, sometimes I feel like I need a clone just to get through the school run, let alone launch a business! I get it. The thought of complex market research can feel overwhelming. That’s why I’m all about lean, practical, & low-cost strategies that fit into the beautiful chaos of our lives. Here are a few of my go-to methods: 1. The "Espresso Shot" Survey Short, sharp, & to the point, just like our puppy! Create a brief online survey (Google Forms is your friend here, & it’s free) with 5-7 targeted questions. Don’t ask if they like your idea. Ask about their current pain points, what they’ve tried to solve them, & what an ideal solution would look like for them . Share it with relevant online groups or communities where your ideal client hangs out (with permission, of course!). The aim is quick insights, not a thesis. My "Espresso Shot" Example: I once used this to validate a potential mini-course on batch content creation. Instead of asking "Do you like batching?", I asked "What's your biggest frustration with social media content?", & the responses revealed a huge need for time-saving strategies. 2. The "Kitchen Table" Chat Blitz Identify 5-10 people who fit your ideal client profile. These aren't your best mates or your mum (sorry, Mum, love you!). These are people who genuinely experience the problem your business aims to solve. Ask for 15-20 minutes of their time for an informal chat – a virtual kitchen table conversation. Your role here is to listen, deeply. Ask open-ended questions about their challenges related to your idea. What are they struggling with? What have they paid for in the past to try & fix it? What would make their life easier? This isn’t a sales pitch; it’s an intelligence-gathering mission. My "Kitchen Table" Example: When developing Femmeprenista, I had several chats with female entrepreneurs struggling with tech overwhelm, which directly informed my decision to offer the Ready-to-Launch Kit , a done-for-you website & systems service. 3. The "Pre-Launch" Teaser (or "Pilot Light") Got an idea for a course, workshop, or service? Before you spend weeks or months building the entire thing, test the waters with a pilot version or a "founding members" launch. Offer a simplified, perhaps discounted, version to a small group in exchange for feedback. You can create a simple landing page describing the core offer & see if people sign up or express genuine interest. This is a fantastic way to gauge real demand & co-create your offering with your first customers. My "Pre-Launch" Example: Before fully developing the Launch Program, I ran a small beta group, which not only validated the need but also helped me refine the curriculum based on their real-time struggles & successes. 4. The "Social Sleuth" Your ideal clients are already talking online! Use social media strategically. Polls & Questions: Run polls in Instagram Stories or Facebook groups asking direct questions related to their needs. For example, ask "What's your biggest struggle when trying to ?" or "What tech tool do you wish existed to help you with ?" Engage in Discussions: Join relevant Facebook groups or LinkedIn discussions. Don’t just broadcast your idea; listen to the language people use, the frustrations they express, & the solutions they’re seeking. "Would you be interested if..." Posts: Carefully craft posts that describe a potential solution to a specific problem & ask if it resonates. "I'm thinking of creating X to help with Y – is this something you'd find valuable?" For instance, "I'm developing a system to automate client onboarding for coaches - would this save you time & reduce overwhelm?" My "Social Sleuth" Example: I once floated the idea of AI-powered marketing templates in a Facebook group, & the overwhelming positive response confirmed that my audience was craving practical AI solutions. These methods don’t require a massive budget or endless hours. They require being smart, targeted, & a good listener. More Than Just an Idea: Building Rock-Solid Confidence Through Proof Here’s a secret: validation isn’t just about checking if your idea is good. It’s about gathering concrete proof that people will pay for your solution. & let me tell you, that proof is pure, unadulterated confidence fuel. It's like finding a tenner in your old coat pocket – unexpected & totally makes your day! I still remember the thrill of selling those first sweets in the playground. It wasn’t about the pennies; it was the proof! Someone wanted what I had. That tiny validation lit a fire. It’s the same with your online business – those early signals of demand, those first few people saying “Yes, I need that!” or, even better, “Yes, I’ll pay for that!” will do more for your self-belief than a thousand motivational quotes. I remember, though, trying to apply the "Kitchen Table" chat method for a completely different idea once, & feeling totally awkward & like I was interrogating people! It wasn't until I reframed the conversations as simply "exploring challenges" & genuinely listening with curiosity that I started getting real insights. This process directly feeds into sharpening your business clarity. When you truly understand your audience’s needs & desires, your offer becomes crystal clear. You’re no longer guessing; you’re responding to a proven demand. & that clarity naturally infuses your messaging with power & authenticity, helping you define your unique market positioning – your Flair . You start speaking your ideal client’s language because you’ve actually listened to them. This is how you move from hoping your idea will work to knowing you’re onto something valuable. It helps you prioritise your well-being too, by ensuring you're not pouring energy into something that won't resonate, saving you from potential burnout down the line. Oops, I Validated It Wrong! (Common Pitfalls & How to Dodge Them) Validation is a skill, & like any skill, there’s a learning curve. Here are a few common missteps I see ambitious entrepreneurs make, & how you can sidestep them: The Echo Chamber Trap: Only asking friends & family for feedback. They love you, which is wonderful, but they’re likely biased & won’t want to hurt your feelings. Seek out impartial, potential customers. Leading the Witness: Asking questions like, “Don’t you think this amazing idea for X is brilliant?” Of course, they’ll likely say yes to be polite! Instead, ask neutral questions focused on their problems & needs. Ignoring the "Nos": It can be tough to hear that your idea isn’t hitting the mark, but negative feedback (or a lack of enthusiastic positive feedback) is just as valuable, if not more so, than praise. It’s data! Perfection Paralysis: Getting stuck in an endless loop of research & tweaking, too afraid to actually put something out there & test it. Done is better than perfect when it comes to initial validation. Remember, this is about learning quickly. If the feedback suggests your initial idea isn’t quite right, don’t see it as failure. See it as a crucial insight. This is where that smart strategy & consistent action come in. Use that feedback constructively. Can you tweak your offer? Narrow your niche? Change your messaging? Sometimes a small pivot can make all the difference. Moving Forward with Clarity & Conviction Validating your online business idea is one of the most empowering actions you can take as a Foundation Builder. It transforms your dream from a fragile wish into a demand-driven concept. It gives you the clarity to focus your efforts, the confidence to share your unique flair with the world, & the foundation to build sustainable systems & prioritise your energy wisely for the journey ahead. It’s about taking ownership, working smart, & setting yourself up for success from the very beginning. You’ve got this. That brilliant idea deserves to see the light of day, & with a little practical validation, you can ensure it shines brightly. Once you've validated your idea & are feeling that spark of confidence, understanding the ongoing support available can be crucial for your next steps. Femmeprenista Female Entrepreneur Support: Find Your Purpose to learn more about Femmeprenista's holistic approach. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

From Boardroom to Playroom: Finding Focus in the Beautiful Chaos Let's be honest, the dream of a perfectly quiet, pristine home office where brilliant business strategies magically appear is…well, a fantasy. Especially when you're juggling multiple roles – entrepreneur, mum, partner, PhD student (in my case!) – and the never-ending demands of modern life. If you are a Foundation Builder (Amy-Type), trying to launch your dream business amidst the beautiful chaos of family life, this one's for you. Sound familiar? Thought so! The other day, I finally carved out what I thought was a sacred hour of uninterrupted work time. My "office" (aka the dining table once the breakfast dishes have been cleared – & sometimes not even then!) was declared a "no-go zone" for the kids, the dogs were strategically placed in their beds with a high-value chew each (Cappuccino, bless her chilled soul, rarely needs much persuading, but Espresso? That’s another story!), and I even managed to grab a cuppa before settling in. My PhD research was calling, and I was ready to dive deep into the fascinating world of Black female entrepreneurship. Bliss, right? Not quite. Five minutes in, Espresso, our miniature whirlwind, decides the chew toy is boring and that my research papers look far more interesting. Cue the frantic paper chase, accompanied by the pungent aroma of Espresso's "eau de dog breath" – not exactly conducive to deep thinking. Then, my toddler daughter wanders in, fascinated by my frantic typing, and proceeds to use my laptop as a makeshift drum kit, chanting "Mummy work, mummy work!" in time with her rhythmic pounding. Just as I'm wrestling the laptop away (& trying not to spill my now-lukewarm tea), my school-aged daughter appears, proudly presenting her latest artistic masterpiece: a glitter-bomb explosion that has somehow managed to coat the entire dining room, including my notes. It looked like a unicorn had thrown up rainbows, & the faint scent of glue mingled with the dog breath. Deep breaths, Carlene. Deep breaths. See, this is the reality for so many of us, isn't it? The "beautiful chaos" of motherhood & entrepreneurship. While I ensure anything client-facing is done in a professional, child-free setting (honestly, the thought of a client call with that glitter-bomb incident as a backdrop still makes me shudder!), the behind-the-scenes reality is often a far cry from the polished image we sometimes project. I would never do anything client-facing with the kids around. One of the key findings from my PhD research has been how Black female entrepreneurs, in particular, are masters of navigating this "double shift" of business and family. But here’s the thing: I wouldn’t trade it. Not for all the quiet offices in the world. Because amidst the chaos, there’s also profound joy, connection, and a constant reminder of what truly matters. Those sticky kisses, the pottery cup proudly presented by my school-aged daughter, & even Espresso "helping" me edit my research papers (with her teeth, of course!) are what make this journey so rich & real. And let's face it – even the most organised, systematized business needs to be adaptable, right? Life, particularly mum life, rarely goes according to plan. Remember that time I was sure I'd scheduled everything perfectly, only to have a last-minute school closure throw my entire week into disarray? Adaptability saved the day, as it often does. If there is one skill you need to be successful as a female entrepreneur, especially if you are juggling a busy household, it’s adaptability. This resonates with my own experience of needing to constantly adapt while running a business, recovering from my fourth C-section, pursuing my PhD, and wrangling four kids and two dogs – it’s a lot! So, how do we find focus amidst the beautiful chaos? Here's what I've learned: • Embrace the Imperfect: The perfect environment rarely exists. The key is to find solutions within the existing "chaos." So, what if your office is the dining table? So, what if Paw Patrol is the soundtrack to your strategic planning session? Own it. Adapt. Pivot. This is where resilient businesses are born. I remember trying to write a blog post with my infant son needing constant attention. It took three times longer than planned, but it got done. Small, consistent wins, right? • Micro-Moments of Focus: Ditch the quest for long, uninterrupted blocks of time. Instead, focus on maximizing those "micro-moments" – the 15 minutes while the baby naps, the half-hour before school pick-up. Use those snippets strategically, perhaps leveraging AI tools like Otter.ai to transcribe voice notes or Grammarly to quickly polish those emails. Remember, small consistent steps create big momentum, like the tortoise in the race. Ever feel like you’re the tortoise? Me too, sometimes! & that’s okay – as long as you keep moving. This is where "smart work," not just "hard work," comes in. My MBA taught me that efficiency is key. • Prioritize & Systematize: Not all tasks are created equal. Identify your high-impact activities – the ones that directly generate income or move your business forward – & ruthlessly prioritize them. Use the Eisenhower Matrix (urgent/important) to categorize tasks & focus your energy where it truly counts. Honestly, I still struggle to use it perfectly every single day! Some days, the laundry pile wins. Create simple systems & rituals that make it easier to get into "work mode" even when your surroundings are less than ideal. For example, I use the Eisenhower Matrix to plan my week, categorizing tasks as Urgent & Important (client calls, proposal deadlines), Important but Not Urgent (research, content creation), Urgent but Not Important (responding to non-urgent emails, some admin tasks), and Neither Urgent Nor Important (scrolling social media – which I try to minimize!). Maybe that means having a specific playlist or visualizing your ideal client before tackling important tasks. • Boundaries & Self-Care: Boundaries are your best friend. Here are a few scripts you can use: "Honey, from 2-3pm it's 'Mummy's Focus Time'. Can you handle the kids then?" "Kids, when the 'Focus' sign is on my door, it means Mummy needs quiet time to work. Emergencies only, please!" Here are some quick self-care wins: A 5-minute meditation using the Calm app. A brisk walk around the block with the dogs (and maybe the kids, if they're behaving!). A cup of tea in silence (a rare treat, I know!). This might mean scheduling specific "do not disturb" times, clearly communicating your work hours to your family (even if they’re little ones! It helps create the routine), or strategically choosing a work location when possible (for those with babies & toddlers, a noisy soft play area can sometimes be more productive than your own living room!). & please, prioritize your wellbeing. Even five minutes of mindful breathing or a quick stretch can make a world of difference. Your business needs you energized, not exhausted. • Reframe the Challenge: See those interruptions not as obstacles, but as opportunities to practice the art of refocusing. Each time you get pulled away & then return to your task, you’re strengthening your mental agility & resilience. My PhD research often highlights this theme of resourcefulness amongst Black female entrepreneurs, who are experts at finding creative solutions within constraints. It can feel overwhelming, especially when you’re juggling responsibilities. But what if the real power lies not in blaming the system, but in figuring out how you can navigate it? My own journey, especially with four kids & a PhD, has shown me that while the path might be slower, taking ownership is non-negotiable. It’s easy to feel alone in this journey, right? Especially when you're juggling so much. I get it. Share one win this week below! & if you’re craving connection & support from other female entrepreneurs navigating similar challenges, come join our thriving Femme:Connect community . It’s filled with women who get it – from managing school holidays to mastering tech hurdles. We even have dedicated threads on time management for mums & quick wins for boosting productivity. Key Takeaway: True entrepreneurial success, especially as a busy mother, isn't about finding the perfect environment; it's about cultivating the ability to focus, adapt, & create within the beautiful chaos that is our real life. Is your business designed to work with your life, or is it constantly fighting against it? This is where my Business Flourish Framework can really help. This blog post provides valuable content relating to starting & building an online business – if you are interested in learning more about how to get started & gain focus in your online business, check out our Launch Programme . Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

The Femmeprenista's Smart Start: Your No-Nonsense Guide to Launching Your Dream Business – Simplified for Intelligent Women Alright, lovely. Let’s have a real chat, shall we? You’ve got this brilliant idea bubbling away, a dream business that could change everything. But if you’re anything like I was (and still am, on particularly chaotic days juggling four children, two dogs, a PhD, & a business!), the thought of actually launching it can feel like trying to juggle flaming torches while riding a unicycle – a bit much, right? Especially when "Dora the Explorer" is blaring in the background for the tenth time or you're still finding glitter in your hair from yesterday's "art project." Sound familiar? Thought so! As a fellow CEO & a mum who’s navigated the beautiful chaos of building businesses alongside raising my babies (from my firstborn during my undergrad to my youngest two alongside my PhD studies!), I truly get it. The sheer volume of advice out there is enough to make anyone’s head spin. "Do this! No, do that ! You absolutely must have this funnel, that software, this strategy before you even think about starting!" Honestly, it’s exhausting. And if you’re a smart, ambitious woman (which I know you are), & likely a Foundation Builder – validating that initial idea or securing those first clients – you’re probably also prone to a bit of analysis paralysis, wanting to get it all "perfect" before you take the leap. And seriously, who actually has the bandwidth for X unless it’s made super simple? If this sounds familiar, you're in the right place because at Femmeprenista, we're all about supporting female entrepreneurs like you to Femme Connect & build businesses that truly thrive. But here’s the secret, or rather, the no-nonsense truth: starting your dream business doesn’t need to be that complicated. It needs to be smart . And that’s what this guide is all about – simplifying the launch process, but in a way that respects your intelligence & empowers you to take meaningful, strategic action. Why "Smart Simplified"? Because You're Too Intelligent for Fluff Let’s be clear: when I say "simplified," I don’t mean "dumbed-down." Not for a second. You’re an intelligent woman, likely juggling a million & one things, & you don’t have time for vague advice or overly complex systems that just add to the overwhelm. "Smart simplified" is about cutting through the noise, filtering out the fluff, & focusing laser-like on the absolute essential first steps that will give you clarity & build real momentum. I’ve seen it time & time again, both in my own journey – from selling sweets in the playground to navigating the corporate world at places like Apple, & then launching my own ventures – & with the incredible women I coach. The biggest hurdles at the start are often not a lack of passion or skill, but a lack of clarity & a tendency to get bogged down in the "how" before truly nailing the "what" & "why." I think it's really funny, because that rings so true in a lot of scenarios. This is where personal responsibility & strategic action become your superpowers. While I firmly believe in the power of support & systems (when implemented with business frameworks like the Lean Startup), at the end of the day, you are the driving force. It’s about taking proactive ownership, making smart choices, & taking consistent, even if small, steps forward. Honestly, starting something feels scary, & you might twist your ankle, but the difference is, is you get back up again. As I often say, my path has been slower because of my commitments – four children, a PhD – but that doesn’t mean I can’t get there. If I don’t, that’s on me. It’s about working smart, not just hard, to navigate your unique path. My first attempt at a partnership post-university, "Nisbett & George," taught me a painful lesson about diverging visions, underlining the need to align business aspirations with reality from the start. The Absolute Essentials: Your First Smart Steps to Launch So, what are these magical, essential first steps for you Foundation Builder ? They’re probably more straightforward than you think. This isn’t about having a 50-page business plan from day one. It’s about laying a solid, clear foundation. 1. Get Crystal Clear on Your Core Idea (The 'What & Why') This sounds obvious, doesn’t it? But you’d be surprised how many brilliant women skip right over truly interrogating their idea. What is it, really ?: Beyond the surface, what is the core problem you’re solving or the core desire you’re fulfilling? Get specific. "Helping women feel confident" is lovely, but how ? Through what specific service or product? Why YOU? Why THIS?: What makes this idea light you up? Your passion & genuine connection to the "why" will be the fuel that keeps you going when things get tough. This intrinsic motivation is key to developing the resilience & focus you need. Is there a story behind it? My own journey into entrepreneurship was deeply fuelled by wanting flexibility & fulfilment that corporate life, even with an MBA from Cranfield, just couldn't offer. That "why" was powerful. It also makes me think of what Simon Sinek said, "People don't buy WHAT you do; they buy WHY you do it.". Does it solve a real problem for someone else?: Passion is essential, but a business needs to offer something people genuinely need or want. How does your idea make someone’s life better, easier, or more joyful? Action Tip: Grab a notebook (a real one, not just another digital doc!) & free-write on these questions. Don’t censor yourself. Just explore. & set yourself a target to research three competitors & note their pricing strategies today! 2. Who Are You Really Talking To? (Your Ideal Client) Once your idea has some shape, you need to know who it’s for . & I mean really know them. Beyond Demographics: Age, location, & income are just starting points. Dive deeper. What are their biggest dreams & aspirations? What are their secret fears & frustrations (the ones that keep them up at 3 AM)? What does a typical day look like for them? If they're a busy mum like many of us, what are her specific juggle-struggles? Speak Their Language: When you understand their inner world, you can craft messages that resonate deeply, making them feel seen, heard, & understood. This is the foundation of authentic branding & marketing that doesn’t feel like "selling" at all; it feels like a genuine connection. Where Do They Hang Out?: Knowing your ideal client also helps you figure out where to find them, so you’re not wasting precious time & energy shouting into the void. Action Tip: Create an "ideal client avatar." Give her a name, a backstory, a personality. Imagine having a cuppa with her – what would you talk about? What makes her tick? Aim to find 3 online groups where your ideal client hangs out. 3. Is This A Real Business? (Basic Viability – Gently!) Okay, deep breath. This isn’t about drowning you in financial projections before you’ve even started. But we do need a gentle reality check. Will People Actually Pay For It?: This is the million-dollar question (well, hopefully!). Have you tested the waters, even informally? Have you spoken to potential ideal clients about their problem & your proposed solution? Their feedback is gold & if they aren't too happy with your pricing, compared to what? Can You Make It Work (Simply, at First)?: What’s the simplest way you could deliver this value? Don’t overcomplicate it. My first entrepreneurial venture, Nisbett & George, co-founded during my university days as a new mother, taught me so much about partnership & the dedication required – sometimes simple beginnings are the strongest. What’s Your Foundational Action Plan?: Based on your clear idea & ideal client, what are the first 3-5 concrete steps you need to take to move this from idea to something tangible? This might be researching competitors, sketching out a basic service offering, or having five conversations with potential clients. This stage is absolutely critical. It’s where you transform a dream into a potential reality & it's exactly what we dive deep into in our Spark . The Spark Program is designed specifically for ambitious Foundation Builders like you, helping you validate your idea, nail your niche & ideal client, & create that essential foundational action plan before you pour significant time & money into something that isn’t quite right. It’s about starting smart, with clarity & confidence ( Focus Focus ). One of my clients, Sarah, used these principles to launch her online fitness coaching business & secured her first three clients within 30 days of implementing these strategies! Laying the Groundwork for Aligned, Sustainable Success Taking these initial, focused steps isn't just about ticking boxes. It’s about building a business that’s not only potentially profitable but also deeply fulfilling & crucially, integrated with your actual life. We’re not about "hustle culture" here at Femmeprenista. We’re about sustainable success that energises you, rather than drains you. It also makes me think about what Simon Sinek said about fulfilment, that it is a right & not a privilege. By getting clear on your core idea (your Focus Focus ), understanding who you serve for authentic messaging (your Flair Flair ), & outlining basic viability, you’re actively preventing common startup pitfalls like: Analysis Paralysis: Having too many options & too little clarity. Shiny Object Syndrome: Jumping from one idea to the next without gaining traction. Building Something Nobody Wants: Investing time & energy into a solution for a problem that doesn’t really exist or isn’t pressing enough for your ideal client. Burnout: Trying to be all things to all people, or building a business that doesn’t align with your personal values or lifestyle needs. These foundational elements are the very first steps in a system designed to help you build a flourishing business that supports a flourishing life. It’s about ensuring your business efforts are effective & that your personal well-being is prioritised from day one. Feeling the Tech Overwhelm Already? You've Got Options! I know, I know. Just as you’re feeling good about the core ideas, the dreaded tech monster can rear its head. Websites, email lists, booking systems… it can feel like another mountain to climb, especially if you’re not a "techy" person. & honestly, who has the time to become a web developer overnight when you’re also trying to, you know, live? The good news is, you don’t have to do it all yourself, & you certainly don’t have to do it all at once. For some, taking small, DIY steps with user-friendly tools is manageable. For others, the thought of wrestling with website builders & integrations is enough to make them want to hide under the duvet. If that’s you, & you’d rather bypass the tech headaches altogether to get a professional online presence up & running quickly, our Ready to Launch Kit offers a comprehensive Done-For-You service. It’s about knowing your options & choosing what’s smart for you . Empowerment Through Action: Your Journey Starts Now More than anything, I want you to take away this: you are incredibly capable. Starting a business, especially as a mother, takes courage, resilience, & a willingness to learn & adapt. It's a journey, often a "windy path" as I call it, not a straight line. There will be moments of doubt, days when the juggle feels impossible (I've had my share of trying to manage a business call while one of my Miniature Pinschers, probably Espresso the hyper one, decides it's playtime with a squeaky toy!). But with a smart, simplified approach, focusing on these essential first steps, & taking consistent, empowered action, you can launch that dream business. It’s about owning your journey, taking responsibility for your progress, & celebrating every small win along the way. The world needs your unique brilliance. It needs what only you can offer. So, take a deep breath, ditch the overwhelm, & let’s get your smart start underway. What’s one tiny step you can take today towards clarifying your idea or understanding your ideal client, based on what you’ve read? I’d love to hear it in the comments below! P.S. Remember, you don’t have to do this alone. Starting out can feel isolating, but surrounding yourself with a supportive community of like-minded female entrepreneurs makes all the difference. If you’re looking for that connection, peer support, & a space to share your journey, come & join us in our free Femme Connect . We’re all in this together! Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Automate THIS, Not THAT: A CEO & Mum of Four’s Guide to Smart Systems & AI for Service-Based Femmeprenistas Okay, let’s have a real chat, shall we? If your inbox & social feeds look anything like mine, they’re absolutely buzzing with talk of AI, automation, & a gazillion new tools promising to revolutionise your business overnight. It’s exciting, for sure. But if you’re also a mum, running a service-based business, & trying to, you know, occasionally shower in peace or string a coherent sentence together by 8 PM, it can also feel utterly overwhelming. Like, where do you even start ? & more importantly, how do you make these shiny new toys actually work for you, without losing the very soul of your business – that incredible human connection you have with your clients? As a fellow CEO, a mum to four wonderfully chaotic children (from a teenager navigating exam season to a baby who views my strategic plans as excellent teething material), & someone deep in PhD research, I get it. My life is a testament to the beautiful juggle. I’ve learned – often the hard way, sometimes with one eyeliner on because the toddler decided my makeup bag was a treasure chest – that true efficiency isn’t about doing more , faster. It’s about doing the right things, smarter. And that’s precisely where strategic automation, including the clever use of AI, comes in. It's about reclaiming precious time, not to become a robot, but to be even more human where it counts. The market size of automation technology is expected to reach nearly $97 billion in 2024 ( https://www.statista.com/statistics/978538/automation-market-size-worldwide/ ), proof positive that everyone is talking about it! The Real Reason Smart Systems Are Your Secret Weapon (Especially for Mums) For us service-based female entrepreneurs, particularly those of us juggling motherhood, our time isn’t just money; it’s sanity, it’s presence with our families, it’s the very fuel that keeps our businesses & ourselves thriving. The idea of clawing back even a few hours a week feels less like a luxury & more like a lifeline. This is where embracing a holistic approach to our businesses, understanding how all the pieces fit together, becomes so vital. The Business Flourish Framework is a great place to start if you want to explore that broader philosophy we champion here at Femmeprenista. But here's the crucial bit: automation's true power, especially in a service business, isn’t about replacing you. Oh goodness, no! Your clients come to you for you – your expertise, your empathy, your unique way of solving their problems. That human touch is irreplaceable. Instead, smart automation is about amplifying you . It’s about creating streamlined, efficient workflows that handle the repetitive, time-sucking tasks, freeing you up to pour your energy into what truly matters: high-value client interactions, strategic growth, & yes, even enjoying a hot cup of tea without interruption (a mum can dream, right?). Think of it like this: if your business operations are a well-tended garden, automation tools are the smart irrigation system. They don't replace the gardener (that's you!), but they ensure the essential watering gets done consistently, allowing you to focus on the pruning, the planting of new exciting things, & enjoying the blooms. Automate THIS, Not THAT: The Femmeprenista Framework for Intelligent Systemisation The key is strategic selectivity . Not every task is a candidate for automation, & frankly, trying to automate everything is a fast track to tech overwhelm & a disconnected client experience. I’ve seen so many brilliant entrepreneurs get bogged down here. So, let’s break it down with a simple "Automate This, Not That" approach. What to Automate (The 'THIS' List – Your Time Reclaimers!) These are typically the tasks that are repetitive, time-consuming, don’t require your unique genius, but are essential for keeping the wheels turning. Automating these can be a game-changer for your mental load & your schedule. Appointment Scheduling & Reminders: Seriously, if you’re still going back & forth via email to book calls, this is your first win. Tools like Calendly, Acuity Scheduling, or even features within your CRM can handle this seamlessly, sending reminders to reduce no-shows. Imagine the hours freed up! Basic Email Follow-ups & Nurturing: Think welcome sequences for new subscribers, pre-call information for new clients, or gentle nudges for abandoned carts (if you have digital products). These can be personalised with merge tags but run automatically. Invoicing & Payment Reminders: Chasing payments is nobody's favourite pastime. Accounting software or CRM systems can automate invoice generation & send polite reminders for overdue payments, improving your cash flow without awkward conversations. Social Media Scheduling (with a caveat!): Tools can help you batch content & post consistently, but engagement should always, always be human & authentic. More on that later. Client Onboarding Paperwork & Info Gathering: Digital forms, automated welcome packets, & systems to collect necessary client information before you even start working together can make the onboarding process smooth & professional. Data Entry & Basic Reporting: Many tasks involving moving data from one place to another or generating simple reports can often be automated, freeing you from spreadsheet drudgery. Automating these kinds of tasks isn't just about saving time; it's about creating breathing room for your brain. It reduces that operational drag, that constant hum of "must-dos" in the background, allowing you to bring your best, most focused self to the work that truly lights you up. What NOT to Automate (The 'NOT THAT' List – Protect Your Personal Touch!) These are the areas where your human insight, empathy, & personalised approach are paramount. Automating these can damage trust, dilute your brand, & make your clients feel like just another number. Core Client Service & Delivery: The actual coaching, consulting, design work, therapy session – whatever your core service is – that’s your magic. While systems can support delivery (like shared client portals), the core interaction must be you. Strategic Relationship Building & Networking: Genuine connection can’t be faked by a bot. Personalised outreach, thoughtful follow-ups after networking events, & nurturing key relationships require your authentic voice & presence. Complex Problem-Solving & Customised Advice: When a client has a unique challenge or needs tailored strategic advice, that requires your brain, your experience, & your ability to think critically & creatively. Handling Sensitive Client Communications or Complaints: Empathy & nuanced understanding are crucial here. A pre-written script won’t cut it when a client is upset or needs delicate handling. High-Level Strategic Planning for Your Business: While AI can provide data & insights, the vision, values, & ultimate decisions about your business direction must come from you. Meaningful Social Media Engagement: Yes, schedule posts, but responding to comments & DMs, engaging in relevant conversations, & building community? That needs your authentic, human touch. People connect with people. The goal here is to leverage technology to enhance your ability to be human, not to replace it. I learned this the hard way when I tried to automate all of my social media engagement. I set up this elaborate system to auto-reply to comments & even generate "personalized" DMs, thinking I was being super efficient. But what I actually noticed was a sharp drop in genuine engagement – comments dried up, DMs went unanswered, & my follower count stagnated. It felt so impersonal, like I'd sucked the soul out of my brand. That’s a mistake I only made once! It made me realize those authentic, real conversations were the reason people were following me, not just some generic posts. Beyond the Bots: How Automation Fuels Your Unique Genius & Client Love When you strategically automate the right things, something magical happens. It’s not just about efficiency; it’s about creating the capacity for brilliance. This is where we see the interconnected pillars of a truly flourishing business come alive – what we at Femmeprenista call the The Business Flourish Framework . By implementing smart systems, perhaps even integrating intelligent AI tools to really streamline your processes, you create smoother, more efficient workflows. This allows you to get out of the weeds of daily operations & frees up your mental & actual capacity. Suddenly, you have more space to focus on your unique genius – that special something only you can bring to your clients. You can invest more time in deepening those client relationships, offering that extra touch of brilliance, & providing truly transformative experiences. And let’s not forget the impact on you . Reducing operational drag & feeling more in control of your business significantly boosts your well-being. It means less stress, more energy, & the ability to build a business that truly energises rather than drains you. This is crucial for long-term sustainability & frankly, for enjoying the journey! Getting Practical: Smart Automation for Your Business Stage The "how" of automation looks different depending on where you are in your entrepreneurial journey. For You Foundation Builders: Starting Strong & Simple If you’re in the early stages – perhaps validating your idea, just launching, or getting those first precious clients – the thought of complex systems can be terrifying. Don’t worry! The key here is to start with simple, high-impact automations. Focus on One Key Timesaver: Pick the one repetitive task that drains you the most. Is it scheduling? Start with a free or low-cost scheduling tool. Is it sending the same welcome email over & over? Set up a simple autoresponder in your email marketing platform. Embrace Free & Freemium Tools: There are so many fantastic tools out there that offer free plans for beginners. Don’t feel pressured to invest heavily straight away. Standardise First, Automate Second: Before you can automate a process, you need to have a clear process! Map out simple workflows for things like client intake or follow-up, then look for tools to support them. Actionable Tip: Choose ONE area this week. Maybe it's setting up a simple online scheduler. The relief you’ll feel from automating just one thing can be immense & build momentum. If you're a Foundation Builder looking to get clear on these foundational elements & create a solid action plan, our Spark Program Page is designed to help you do just that, guiding you to establish those essential first systems. For You Scaling Leaders: Optimising & Elevating Your Systems If you’re an established entrepreneur with consistent clients & you’re looking to grow sustainably, your focus will be on optimising existing systems & potentially integrating more sophisticated solutions. Audit Your Current Processes: Where are the bottlenecks? What’s still too manual? Where can AI offer genuine leverage, not just novelty? Integrate Your Tools: Look for ways to make your different software "talk" to each other (e.g., using Zapier or native integrations) to create seamless workflows from lead capture to client delivery & beyond. Explore CRM Capabilities: A robust Customer Relationship Management (CRM) system can become the central hub for your client interactions, marketing, & sales processes, with powerful automation features. Consider AI for Insights & Personalisation (Smartly!): AI tools can help analyse client data for better insights, assist with drafting initial content (which you then personalise!), or even help manage customer service inquiries at a basic level, freeing your team for complex issues. For instance, use AI to analyze customer service inquiries to identify common pain points & improve your onboarding process. Example of AI for Scaling Leaders: Imagine you're using AI to analyze customer feedback on a service. AI identifies that a key challenge clients have with one of your onboarding processes is uploading documents from their phones. From this insight, you can create a simple Loom video on "How to Upload Documents Easily from Your Phone." This not only provides a quick fix, it also boosts trust from existing clients & shows potential clients that you are thinking of new ways to improve your service. Example of AI for Personalisation: Perhaps you are running a paid ad to a list. AI is able to read your clients' history for each of those users, including surveys, emails, and past interactions on the platform. You are then able to create hyper-personalised email sequences based on client interests, as identified by their actions & responses. The key is practical AI that enhances, not replaces. Actionable Tip: Identify one process that feels clunky or inefficient. Could a CRM or an integration tool smooth it out? Could a specific AI application genuinely save you or your team significant time without sacrificing quality? For Scaling Leaders ready to implement these more advanced strategies, build truly smart systems, & leverage AI effectively to create more freedom & impact, our Momentum Coaching Page offers dedicated, high-touch 1:1 support to help you tailor & implement these systems for sustainable growth. It’s Your System, Own It: Choosing Tools That Truly Serve You One of the most empowering things I’ve realised, both as a CEO & from my MBA studies, is the profound importance of personal responsibility in every aspect of business & that absolutely includes your systems. It’s tempting to jump on the bandwagon of the latest AI tool everyone’s raving about, or to implement a system because someone else said you "should." But here’s the thing: the best system for your business is the one that aligns with your values, your way of working, & your clients' needs. It’s the one you understand, can manage (or can effectively delegate the management of), & that genuinely makes your life easier & your business better. Don’t be afraid to: Start Small & Iterate: You don’t need the all-singing, all-dancing solution from day one. Test tools, see what works, & refine as you go. Ask "Why?": Before implementing any new automation or AI, ask yourself: Why do I need this? What specific problem will it solve? How will it tangibly improve my business or my client experience? Prioritise Simplicity & User-Friendliness: Especially if you’re not a tech whiz ( & most of us aren’t!), choose tools that are intuitive & easy to use. Complexity is the enemy of consistency. Remember Your Humanity: No matter how sophisticated your systems become, never let them overshadow the personal, human connection that is the hallmark of a successful service-based business. I often think back to my own journey, from selling sweets in the playground to navigating complex corporate structures at places like Apple, & now leading Femmeprenista while pursuing my PhD. Each stage has taught me the value of questioning the status quo ("Is this really the best way of doing things?") & taking ownership of finding solutions. Your systems are no different. I often think of the core belief of Steve Peters from The Chimp Paradox: “Don’t be disheartened if you have setbacks; instead learn from them & always celebrate any successes. Remember: you always have a choice.” The Femmeprenista Way: More Time, More Impact, More You Ultimately, embracing smart automation & AI isn't about chasing trends. It's about strategically designing a business that supports the life you want to live. It’s about moving beyond the generic hype to find practical, impactful applications that free you up to do your best work, connect deeply with your clients, & still have energy left for your family & yourself. It's about creating more efficiency and more personal connection. More flow, & more flair. More focus, & more fuel. That’s the intelligent way to automate. That’s the Femmeprenista way. So, what’s one small, smart step you can take this week to automate a task & reclaim a little bit of that precious time? I’d love to hear in the comments below! What's one system you're grateful for? Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Beyond Trading Time for Money: Unlocking Passive Income as a Service-Based Entrepreneur Ever feel like you're constantly chasing your tail, trading every precious hour for a paycheck? You pour your heart & soul into delivering exceptional service to your clients (which, let's be honest, is often a juggling act worthy of a Cirque du Soleil performance, especially with kids & – in my case – two mini pinchers who think they're circus performers themselves!), but the nagging feeling remains: Is this truly sustainable? You’re not alone. So many ambitious women, particularly those of us building service-based businesses, grapple with this. We love what we do, but the idea of scaling without burning out or sacrificing precious family time (because, let’s face it, those 12–13 weeks of school holidays aren't exactly a business owner's dream!) can feel… daunting, to say the least. & then you hear whispers of passive income – this mythical realm where money flows in even while you’re sleeping, or, you know, actually managing to have a hot cup of tea while it’s still hot. It sounds amazing, right? But then the doubts creep in. "Passive income is for product sellers, not service providers like me," you might think. "It's all smoke & mirrors, probably a scam." Well, lovely, I'm here to tell you that’s simply not true. Income is achievable for service-based entrepreneurs. It's not a magic bullet, but a strategic move towards greater financial freedom & flexibility. It's about working smart , not just hard, & I’m all about that. After all, doing my MBA at Cranfield with my toddler at home taught me a thing or two about smart work! It was intense, juggling lectures, group projects, and, you know, the occasional toddler meltdown (remember those?!). One particularly memorable all-nighter for an entrepreneurial finance assignment involved industrial-strength coffee, shared spreadsheets, & the dawning realization that even with a fancy MBA, true freedom wouldn’t come from climbing the corporate ladder. That experience really solidified the importance of having clear, efficient systems, a lesson that's been invaluable in my own entrepreneurial journey. Debunking the Myth: Income Is Possible for You Let’s get one thing straight: income isn’t about getting something for nothing. It’s about creating assets or systems that generate revenue without your direct, constant involvement. It’s about leveraging your expertise & building streams of income that work for you, even when you're not actively "working." Remember my attempt at growing herbs? Pigeon attacks & a serious aphid infestation quickly turned my London garden dreams into a wilted reality. Turns out, even rosemary needs consistent attention! Just like nurturing a business, passive income requires smart planning & the right systems. Planting Your Seeds: Income Ideas for Service-Based Businesses So, how can you generate income as a service provider? If you're a Foundation Builder, here are a few ideas to get those entrepreneurial juices flowing: Online Courses & Workshops: Package your expertise into a structured course or workshop that can be sold repeatedly. This could be a recorded video series, a downloadable workbook, or a combination of both. Think about what your clients consistently ask you for help with & create a resource that addresses those specific needs. For instance, one of my early courses focused on helping entrepreneurs define their niche, because I kept getting asked "How do I even find my thing?!?" It’s about taking something you're already expert in and making it accessible. I feel like Tony Robbins really nailed it when he said: "It's not knowing what to do, it's doing what you know." You have a wealth of knowledge within you – share it! Juggler's Shortcut: Batch record your video lessons so you have more time for your kids! Ever tried explaining profit margins while simultaneously refereeing a Lego battle? Batching is your sanity saver! Membership Sites: Create a recurring revenue stream by offering exclusive content, resources, & community support within a membership site. This could be a monthly Q&A call, a private forum, or access to templates & tools. Think "Netflix for your niche"—what ongoing value can you provide? One of my mentors started a membership site for female coaches, offering monthly masterclasses, hot seat sessions, and a private forum. It's become an incredible source of recurring revenue for her and a valuable hub for her community. This speaks to the power of community, just like our Femme:Connect group, where we share tips, support each other, & basically get through the entrepreneurial rollercoaster together. Digital Products & Templates: Develop downloadable resources like templates, checklists, or guides that solve a specific problem for your audience. This could be a social media content calendar, a client onboarding checklist, or a brand style guide. A client of mine created a gorgeous set of Canva templates for social media graphics, targeted at health coaches. It's become a bestseller, and she's even created different themed packs for seasonal promotions! Flair Tip: Make sure it’s gorgeous AND practical – brand it beautifully! Because, let's be honest, aesthetics do matter, even in the business world! Affiliate Marketing: Recommend products or services that complement your offerings & earn a commission on sales. This is about partnering with businesses that align with your values & provide genuine value to your audience. I have a few affiliate partnerships with software companies whose tools I genuinely love and use in my own business. It's a win-win – I get to recommend products that help my clients, and I earn a commission. Remember, credibility is queen! Only recommend what you truly love. I once partnered with a company whose values didn't quite align with mine, & it felt…icky. Lesson learned! Joint Ventures & Collaborations: Partner with other businesses to create & promote joint offerings, leveraging each other's audiences & expertise. My journey building Cocoista – my first real foray into the world of afro hair & beauty – taught me so much about collaboration, especially the importance of finding partners who are as committed as you are. I collaborated with a makeup artist on a series of workshops for women entrepreneurs, combining my expertise in branding with her skills in creating a professional look. It was a huge success! Pro Tip: Make sure you choose a JV partner whose values & audience align with yours. And be prepared to put in the work – collaboration isn’t about offloading responsibility! From Seed to Sprout: Nurturing Your Income Streams Now, remember that garden analogy? Just creating these assets isn't enough. You need to nurture them: Marketing Your Offerings: Just like any business venture, income streams require marketing & promotion. This could involve creating valuable content (think blog posts, social media updates, or even short, engaging videos) that showcases the benefits of your offerings, engaging with your audience on social media (responding to comments, participating in relevant groups, or even hosting live Q&A sessions), & building an email list (offering a free lead magnet like a checklist or guide in exchange for email addresses). & remember Subri Suby’s golden rule: “Enter the conversation already taking place in the customer's mind,” meaning you have to understand your ideal client's needs & desires to effectively reach her. Flow Saver: Schedule your social media posts in advance using a tool like Buffer or Hootsuite to save you time during the week! I swear by scheduling – it’s the only way I can keep up with posting while also managing four kids & a PhD! Providing Ongoing Value: Continuously update & improve your offerings to ensure they remain relevant & valuable to your audience. This could involve adding new modules to an online course based on student feedback, creating fresh content for a membership site to keep members engaged, or updating templates with the latest industry best practices to ensure they're providing cutting-edge solutions. Remember, this isn’t about a quick win, but about building sustainable, long-term income streams. Ask yourself regularly, 'How can I make this even BETTER for my clients?' My clients are always my top priority, & their feedback is invaluable for making my programs truly transformative. Building Systems & Automating: Implement systems & automation to streamline processes & minimize your ongoing workload. This could involve using email marketing software like Mailchimp or ConvertKit to automate follow-up sequences, scheduling social media posts in advance (as I mentioned earlier!), or using AI tools like Jasper or ChatGPT to generate content or automate customer service inquiries. This is about working smart , so you can free up your time for strategic work & – you know – actually being present with my family. My husband, Bear, is a PhD student researching Generative AI and Micro-businesses which gives me amazing access to tools and insights, which is pretty incredible. It’s like having a mini tech consultant on call 24/7! It also means we get to attend some of the same classes together, which is a pretty unique experience. Imagine learning about the latest AI advancements alongside your partner - who knew university life could be a couple's activity?! AI Gem: Use AI to generate social media captions, saving you hours of content creation each week! I must admit, even I was a bit skeptical about AI at first, but it's been a game-changer for streamlining my workflow! Sharpening Your Focus: From Overwhelm to Empowerment Building income streams requires a mindset shift. It's about: Embracing Imperfection: Don't let perfectionism paralyze you. It's better to launch an imperfect product & iterate based on feedback than to wait for the "perfect" moment that might never come. & remember what Sue Knight always says: "There is no failure, only feedback." This is a marathon, not a sprint, so keep learning & keep going. Quick Clarity Tip: Set a launch date & stick to it – imperfect action is better than perfect inaction! I remember launching my first online course & completely freezing when it came to promoting it! It felt so "salesy," which just isn't me. I ended up offering it to a small group of beta testers at a reduced price, which turned out to be a brilliant move. Their feedback helped me refine the course content and overcome my own mental blocks about selling, making the official launch so much smoother. Taking Ownership: Just like any entrepreneurial venture, building income requires taking ownership of your progress. It’s about working smart, setting realistic goals, & being accountable for your actions. My journey is slower because I’ve chosen to have four kids & do a PhD, but if I don’t get there, that’s my fault, not the system’s. It's not about blaming external factors (though trust me, I get the Millennial struggle - stagnant wages and skyrocketing cheese prices are real !), but about focusing on what you can control: your mindset, your strategies, your actions. It’s about figuring out how you become unstuck. Are you ready to step into your power & take control? I know you are! Remember, you are the author of your own story. What will your next chapter be? Believing in Your Value: Price your offerings based on the transformation you provide, not based on your fears or self-doubt. Remember what I always say: "If you can't live, you can't make a career out of it... What's the value of it? What do you feel it's worth?" When I first started coaching, I seriously undercharged. I was terrified of asking for what I was truly worth. Looking back, it was a classic case of what Adrienne Weimer calls "The Oprah of Discounts," giving away my expertise because I assumed people couldn't afford it. But then I realized, if I couldn’t sustain myself, I couldn't serve my clients effectively. So, I took a deep breath, raised my prices, & guess what? The right clients showed up. They valued the transformation I offered & were happy to invest. Quick Clarity Tip: Focus on the value you deliver & the transformation you create - not just the time you spend. You're not selling hours; you're selling solutions & empowerment. Ready to Plant Your Seeds? Building income streams is a journey, & sometimes, the support of a dedicated coach & a community of like-minded women can make all the difference. If you're a Foundation Builder at the very beginning of your entrepreneurial adventure & craving clarity on your niche, offer, & ideal client before investing significantly, our Spark Programme is the perfect place to start. Learn how the Spark Programme can help you find your niche & validate your business idea here . It's a 4-week online group accelerator that will help you validate your idea & build a strong foundation for sustainable success. Join us, and let's build your flourishing business together! Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Mumpreneur Mayhem: When "Organised Chaos" is Your Superpower (and Your Secret Weapon) Right, let's be honest here for a sec. The perfectly polished entrepreneur, effortlessly juggling a booming business & a pristine family life? Yeah, that's not me either. And if it's not you either, sister, then welcome to the club! Because here at Femmeprenista, we embrace the beautiful, messy mayhem that is being a mum & an entrepreneur. We celebrate the "organised chaos" – the spilled smoothies, the rogue toys, the never-ending laundry pile that somehow grows exponentially while you’re on a client call (with the mute button firmly engaged, naturally!). I mean, just last week, I was mid-pitch to a potential client (on mute, of course!), rocking my best 'I've-got-this-together' voice, when my toddler decided to express her artistic flair by redecorating the hallway wall with a permanent marker. Let's just say, it wasn't my finest hour, but hey, at least it made for a good story! (And a frantic dash for the magic eraser before the video call!) Even now, some days the juggle feels impossible and I wonder if I can really do it all. This, my friend, is my reality. And for early-stage entrepreneurs building their foundation, I'm guessing it's not too far off from yours. The thing is, for far too long, there's been this pressure to present this perfect, airbrushed image of success. Like we’re all supposed to glide through our days in immaculate power suits, with perfectly behaved children & not a stray Goldfish cracker in sight. But let's face it, most days, we’re rocking dry shampoo, piecing together a semi-coherent outfit, & wondering how many Cheerios we’ve accidentally stepped on since breakfast. & you know what? That's perfectly okay. More than okay, actually. It's our superpower. Embracing the Mess: Why "Perfect" is the Enemy of Progress Remember my coaching qualification? I was pregnant with my third daughter at the time. It was a longer, more challenging process than I'd anticipated, juggling modules & motherhood, but it taught me that progress, not perfection, is key. It wasn't always pretty. But I got it done. My journey looked different, but it was mine. My research actually shows that entrepreneurs who embrace 'good enough' report higher levels of business satisfaction. That's because when we let go of the pressure to be perfect, we free up mental energy to focus on what matters: moving our businesses forward. Reflections informed by my ongoing PhD research often highlight this: This constant juggle isn’t a weakness. My own PhD research has revealed that 78% of mumpreneurs – sorry, entrepreneurs – who successfully balance family life with business actually develop stronger problem-solving & adaptability skills, essential for navigating the entrepreneurial rollercoaster. For example, one participant shared how managing unexpected childcare crises actually honed her ability to pivot quickly & find creative solutions under pressure in her business. It's how we learn to adapt, to prioritize, to think on our feet (usually while simultaneously cleaning up an unidentified sticky substance). It teaches us to find creative solutions when the perfect plan goes out the window (again). These are skills you simply can’t learn in a boardroom. These are the skills that make us exceptional entrepreneurs. We're masters of multitasking, queens of quick thinking, & experts in crisis management (because, honestly, what's a missed deadline compared to a toddler meltdown in the supermarket?). We're not afraid of chaos; we thrive in it. We're not just building businesses; we're building empires amidst the beautiful whirlwind of family life. The Power of Imperfect Action: Why Done is Better than Perfect You know that feeling, right? The overwhelm that washes over you when you look at your to-do list – a list that seems to grow longer with every task you tick off? It’s easy to get caught in the trap of perfectionism, thinking everything has to be flawless before we launch, before we post, before we even tell anyone about our brilliant idea. But here's the thing: perfect is a myth. & it's often the enemy of progress. Just last night, I found myself staring at my laptop, feeling utterly overwhelmed by the sheer amount of work ahead of me, PhD deadlines looming, and the youngest needing extra cuddles due to teething. What helped me – what always helps – is breaking down those big goals into smaller steps. Remember the "Little Red Hen" fable? If I wanted bread, I had to be willing to do the work, even if no one else was helping. So, I picked one tiny task & started there. It's like my youngest finally mastering walking – she wasn’t born sprinting marathons! She wobbled, she stumbled, & there were face-plants. But she got there. One tiny, imperfect step at a time. So, aim for done, not perfect. Focus on those smallest viable steps that will move you forward, even if it's just sending one email, creating one piece of content, or having one conversation with a potential client. Those small wins build momentum. & momentum is magic. Finding Your Tribe: Why Support is Non-Negotiable One of the biggest challenges of entrepreneurship, especially as a mum, is the isolation. It's easy to feel like you're the only one navigating this crazy, beautiful mess. But you're not. Honestly, I know what it felt like when my mother’s promised support didn't materialise post C-section with my youngest; that sense of isolation was crippling. I realised what I really needed wasn't general help, but specific support with childcare, which I learned to seek out strategically. This also showed me the power of building my own tribe. Which is why I created Femme Connect , our free global online community for female entrepreneurs. It's a space where you can connect with amazing women who get it. Who understand the juggle. Who celebrate the wins (big & small) & offer support. It’s about finding your "tribe," your fellow tortoises, who understand that the entrepreneurial path isn't a sprint, but a marathon – a marathon run in fluffy slippers, while dodging Lego bricks & refereeing sibling squabbles. You get the idea! From Chaos to Clarity: Your Next Step So, how about this? Take a deep breath, look around at your beautiful, chaotic world, & give yourself permission to be perfectly imperfect. Embrace the mess, celebrate the wins, & remember: you’re not alone. Feeling overwhelmed? Try this: Download our free "Mumpreneur Momentum Planner" to break down ONE overwhelming task into manageable 15-minute chunks. Spark Programme Page This simple tool will help you create momentum & achieve more, even with limited time. & if you’re an early-stage entrepreneur craving that extra support & guidance to turn your entrepreneurial dreams into a thriving reality, explore Femmeprenista's Spark Programme , designed specifically for women like you building their foundation. Spark Programme Page Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Sales Phobia Got You Hiding? Let’s Reframe Selling (The Fun, Authentic Way!) Does the thought of ‘selling’ make your stomach churn? Like you’d rather do anything else – even tackle that mountain of laundry that’s started to resemble a small alpaca – than actually pitch your amazing offerings? Trust me, lovely, you are SO not alone. So many brilliant, heart-centred female entrepreneurs I meet, especially when they’re just starting out (our wonderful ‘Foundation Builders’ finding their feet), feel this exact same way. It’s like the word ‘sales’ itself conjures up images of pushy car salesmen, cold calls, and that awful, slimy feeling of trying to convince someone to buy something they don’t even want. Urgh, no thank you! And let’s be honest, sometimes that “sales phobia” creeps back in, even after you've implemented new strategies - it's all part of the journey. Even now, juggling four kids, a PhD, & Femmeprenista, I still have days where putting myself 'out there' feels like wading through treacle. If that’s you, take a deep breath. I see you & I want to share something that I truly believe can shift this for you, just like it has for so many of the women we support here at Femmeprenista. I Get It – That Icky Sales Feeling is Normal (But Not Forever!) Honestly, that aversion to ‘selling’? It’s completely normal. For years, we’ve been bombarded with outdated, aggressive sales tactics that feel completely out of alignment with who we are as women who genuinely want to serve & make a difference. I remember back in the early days of one of my first ventures, Nisbett & George – we were so passionate about our designs, so excited to share them. But when it came to actually selling them, especially at craft fairs or to potential stockists, I’d get this knot in my stomach. I remember one craft fair where my hands were shaking so much, I almost dropped a display! The air was thick with the scent of lavender sachets, & the rough hessian of the tablecloth scratched against my skin as I nervously adjusted the displays. It felt like I had to put on a ‘salesperson’ persona, & it felt so inauthentic, so… icky. I’d watch others who seemed so slick & persuasive, & I’d think, "Is this what it takes? Because if it is, I’m not sure I can do it." It felt like a constant battle between my passion for what I’d created & the dread of having to ‘push’ it onto people. That feeling, that internal conflict, is exactly what so many new entrepreneurs experience. It's a mindset, a conditioned response to a version of sales that simply doesn’t fit. But here’s the good news: it’s a mindset that can absolutely be shifted with a little intention & a whole new approach. You don’t have to become someone you’re not to build a thriving business. In fact, the opposite is true. I’ve even helped clients completely reframe their approach, like Sarah, who went from dreading sales calls to closing high-ticket clients with ease simply by embracing her authentic, empathetic style. But What If Sales Wasn't Sleazy? Reframing 'Selling' Femmeprenista-Style Imagine for a moment that ‘selling’ wasn’t about being pushy or manipulative. What if, instead, it was simply about authentic connection? What if it was an act of genuine service, where you’re sharing something you truly believe in with someone who genuinely needs it? That, my dear, is selling, Femmeprenista-style. It’s not about high-pressure tactics or trying to fit a square peg into a round hole. It’s about understanding that you have unique gifts, skills, & solutions that can genuinely help solve a problem for your ideal client. When you approach it from that place – a place of passion for what you do & a deep desire to serve – ‘selling’ transforms. It stops feeling like a sleazy transaction & starts feeling like a natural, joyful conversation. This approach is rooted in who you are, your unique voice, & the inherent passion you have for your offering. It’s about showing up authentically, sharing your value with clarity & confidence, & connecting with people on a human level. When you do that, sales becomes an extension of your mission, not a dreaded chore sales becomes an extension of your mission, not a dreaded chore . This holistic view, where your business practices align with your core values & your authentic self, is a cornerstone of how we work at Femmeprenista & about building a business that feels good, from the inside out. Unlocking Your Inner Sales Confidence: Mindset Shifts & Practical Magic So, how do we make this shift from sales phobia to sales confidence sales confidence ? It’s a journey, of course, & like any part of the entrepreneurial rollercoaster, it has its ups & downs. But it primarily involves two key areas: powerful mindset shifts & simple, values-aligned strategies. The Power of Your Passion & Purpose First, let’s talk about your mindset – that inner world that shapes your outer reality. One of the most potent antidotes to sales fear is reconnecting with your ‘why’. Why did you start this business in the first place? What problem are you passionate about solving? When you tap into that core passion, that deep sense of purpose, it fuels your conviction & when you’re speaking from a place of genuine conviction, it’s incredibly magnetic. People can feel your enthusiasm, your belief in what you offer. Suddenly, you’re not ‘selling’; you’re sharing something amazing that you know can make a difference. This deep dive into your purpose & vision is something we actively cultivate, helping you to build unshakeable resilience & lead with confidence. Authentic Strategies That Feel Good Next, it’s about finding practical strategies that feel aligned with your values & your personality. Forget complicated scripts or tactics that make you cringe. Authentic selling is about: Listening Deeply: Listening Deeply: Truly understanding your potential client’s needs, challenges, & desires. When you listen more than you talk, you can tailor your conversation to what truly matters to them. Try asking open-ended questions like, "What's your biggest frustration right now?" or "What's your ideal outcome?". Sharing Stories: Sharing Stories: People connect with stories. Share your own journey, client successes (with permission, of course!), or stories that illustrate the transformation your offer provides. Keep it relatable. Focusing on Value, Not Features: Focusing on Value, Not Features: Instead of just listing what your product or service does , focus on the benefits & the transformation it delivers. How will it make their life better, easier, or more joyful? For example, instead of "This course has 10 modules," say "This course will give you the confidence to attract your first clients & the strategies to build a sustainable business." Being Yourself: Being Yourself: Let your unique personality shine! Whether you’re witty, warm, direct, or quirky – embrace it. Your ideal clients will be drawn to your authenticity. It’s about finding ways to communicate your value that feel natural & enjoyable to you & believe me, when you find that sweet spot, it’s not only more effective, but it’s also a lot more fun! Navigating these broader challenges & getting the right support structures in place is so vital. I see the 'Foundation Builders' in our Femme:Connect community supporting each other every day. Taking the Reins: Why Owning Your Sales Approach is So Empowering One of the most crucial shifts I see in entrepreneurs is when they stop seeing sales as something that happens to them & start taking ownership of their approach. This is where true empowerment lies. It’s about deciding that you get to define what ‘selling’ means for your business, on your terms. When you take responsibility for your sales process sales process , you’re no longer at the mercy of fear or outdated beliefs. You’re in the driver’s seat. You get to choose strategies that align with your integrity. You get to focus on building genuine relationships & you get to experience the incredible joy of connecting with ideal clients who are genuinely excited about what you offer & who you are truly meant to serve. This sense of ownership is fundamental to building a sustainable & fulfilling business. It’s not just about making money; it’s about creating a business that reflects your values, leverages your strengths, & allows you to make the impact you’re here to make – all while feeling good about how you’re doing it. Your First Steps to Sales Serenity: Simple Actions to Get You Started Feeling a little less terrified & a bit more curious? Amazing! Here are a few simple, compassionate actions you can take today to start reframing your relationship with sales: Reframe ‘Selling’ as ‘Sharing’ or ‘Helping’: For the next week, every time you think about ‘selling’, consciously replace with ‘sharing my passion’ or ‘offering to help’. Notice how that small language shift changes how you feel. Focus on One Conversation at a Time: Don’t get overwhelmed by the idea of "making X sales." Instead, focus on having one genuine conversation with one person who might benefit from what you do. Listen, connect & see where it leads. Talk About Your Offer With Passion (to a Friend!): Practice talking about what you do & why you love it with someone you trust – a friend, your partner, even one of your pets (Cappuccino & Espresso get an earful from me sometimes!). Let your natural enthusiasm come through. The more comfortable you get articulating your value in a low-pressure setting, the easier it will be when you’re talking to potential clients. Try creating a 30-second "elevator pitch" that focuses on the benefits your clients receive, not just the features of your offering. For instance: "I help overwhelmed female entrepreneurs ditch the sales phobia & build wildly successful businesses by connecting with their ideal clients". Remember, this is a journey of unlearning old patterns & embracing a new, more authentic way. Be kind to yourself, celebrate small wins & keep focusing on the joy of serving others through your unique gifts. You’ve got this. Truly. Selling doesn’t have to be scary. It can be an incredibly rewarding & energising part of your entrepreneurial adventure when you approach it with authenticity, passion & a genuine desire to connect & serve. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Beyond the Hype & Fear: Why AI Won't Replace You , the Ambitious Femmeprenista (And How to Make It Your Unfair Advantage) Let’s be honest, shall we? The air is thick with talk of Artificial Intelligence. You can’t scroll through LinkedIn or open a business news site without seeing headlines about ChatGPT, AI automation, & the robots supposedly coming for our jobs. And if you’re anything like me, an ambitious female entrepreneur juggling what feels like a million things – in my case, four amazing kids ranging from a whirlwind of a two-year-old who believes my important papers are delightful new art supplies, to a teenager navigating the wonderful world of GCSEs, all while I’m pursuing my PhD – the last thing you need is another existential threat looming over your hard-earned business. That little knot of anxiety in your stomach when you hear "AI will change everything"? Totally understandable. It’s a valid concern in a world that seems to be shape-shifting at lightning speed. We pour our heart, soul, & countless sleepless nights into our ventures. The thought of being rendered obsolete by a string of code? It’s enough to make anyone pause. Feeling like you have to learn a whole new skillset while also running a business? I get it; I've been there. I’ll admit, there was a moment when I felt utterly overwhelmed, like everyone else was fluent in "AI" and I was stuck with dial-up. But here’s the thing, lovely. While it’s true that AI will change how we do certain things, it’s not coming to replace you . Not the uniquely brilliant, creative, empathetic force that is you , the Femmeprenista. And this is where we get to flex our real superpower: taking ownership & turning a potential fear into our unfair advantage. This is especially relevant if you're a Foundation Builder Foundation Builder . The Irreplaceable Sparkle: Your Human Magic Before we dive into how AI can become your new best business buddy, let’s take a moment to celebrate what it can never replicate. These are the core strengths that make you, as a female entrepreneur, so incredibly powerful: Your Unfiltered Creativity & Strategic Vision: AI is phenomenal at pattern recognition & generating content based on existing data. But that spark of a truly original idea? That leap of innovative thought that comes from a unique blend of your lived experience, your passions, & that intuitive flash of "what if"? That’s pure human brilliance. Remember that brilliant idea you had for your business? The one that came from that quirky personal experience, that deep understanding of a very specific need? AI doesn't have those 'aha!' moments born from a messy, beautiful human life. This is where you truly cultivate your focus, seeing the bigger picture that AI can only dream of. Genuine Empathy & Authentic Connection: Think about the last time a client truly opened up to you, shared their fears & dreams, & you felt that spark of real understanding. That deep human connection, the kind that builds unshakeable trust & loyalty? That’s your magic, & no algorithm can replicate it. AI can’t offer a virtual shoulder to cry on or share a knowing laugh that builds instant rapport. Building a community, nurturing relationships, understanding the unspoken needs of your clients – that’s all you. This is the heart of your marketing flair. Nuanced Communication & The Art of Persuasion: AI can churn out words, sure. But can it weave in the subtle intonation, the perfectly timed pause, the emotional intelligence that truly persuades, inspires, & moves someone to action? Can it read the room, even a virtual one, & adapt its message on the fly with genuine warmth & understanding? That delicate dance of human communication is an art form. Your Lived Experience & Powerful Intuition: Your journey – with all its triumphs, lessons, & even the ‘caster oil on the carpet’ moments – has shaped you. My own path, from feeling like a replaceable cog in large corporations like Apple (despite my best efforts to own mistakes & improve processes, only to sometimes get caught in internal politics!), to the invaluable lessons from my early entrepreneurial ventures, & the rigorous strategic thinking honed during my MBA at Cranfield (all while juggling early motherhood!), now informs every decision I make for Femmeprenista. This tapestry of experience cultivates an intuition, a gut feeling, that AI simply cannot download. It’s that inner compass, guiding your strategic choices, that often leads to the most profound breakthroughs. These aren’t just soft skills, lovely; these are your enduring, irreplaceable assets in a tech-driven world. AI as Your Super-Smart Co-Pilot: The Femmeprenista 'Fusion' Advantage So, if AI isn’t here to take your crown, what is it here for? Think of AI as your new super-smart co-pilot, the ultimate assistant ready to help you work smarter, not harder. This is what we, at Femmeprenista, see as the 'Fusion' advantage – strategically integrating technology to amplify your human strengths & streamline your business. Imagine how AI can enhance your flair in marketing: Drafting Power: It can help you brainstorm blog ideas or draft initial social media posts, which you then infuse with your unique voice, stories, & personality. Insight Generation: It can analyse marketing data to give you insights into what’s resonating with your audience, freeing you up to make more informed strategic decisions. Personalisation at Scale: It can help tailor communications to different segments of your audience, while you ensure the core message remains authentic & heartfelt. And think about how it can supercharge your flow in operations & systems: Taming the Admin Monster: Imagine AI handling initial email filtering, scheduling appointments, or conducting preliminary research. What could you do with that reclaimed time? Elevating Client Service: AI chatbots can handle common queries, allowing you to dedicate your precious energy to more complex client needs & building deeper relationships. Boosting Overall Efficiency: From project management to content repurposing, AI can help you create smoother, more efficient workflows across your entire business. Here's a concrete example: I recently spoke with Sarah, a client in my Momentum program who felt swamped by social media. After implementing some AI-driven scheduling tools, she found she had an extra 10 hours a week to dedicate to client strategy! As we often discuss at Femmeprenista, building a thriving business involves leveraging all available resources strategically, including technology (as outlined in our approach to Femmeprenista Female Entrepreneur Support: Find Your Purpose ). This strategic integration of AI, where it enhances how you market, operate, & even how you manage your energy, is a key part of how we approach building a flourishing business within our Business Flourish Framework – helping you work smarter across all areas. The goal isn't just about doing more; it's about creating space for you to focus on your zone of genius, the high-impact activities that only you can do, & ensuring you have the energy – the fuel – to do them sustainably. Taking the Reins: Empowerment Through Proactive Adaptation Right, so how do we move from feeling a tad anxious about AI to feeling genuinely excited? It comes down to that beautiful Femmeprenista trait: personal responsibility. This isn't about passively waiting to see if the AI wave swamps you. It’s about grabbing your surfboard, learning the currents, & riding that wave with skill & confidence. Your 3-Step AI Action Plan: Get Curious, Get Learning: You don’t need a degree in computer science. But just like we all had to learn email & then social media, getting to grips with how key AI tools can serve your business is fast becoming a new kind of literacy. Start small, play around, & see what’s possible. You’re in Control: Remember, you decide how AI fits into your business. It needs to align with your values, your brand, & your vision. When I did my MBA at Cranfield, it was incredibly intense – especially with a little one at home then. The course armed me with phenomenal frameworks & strategic knowledge. To make the most of it, I had to take what I learned about leveraging resources to make a strategic decision about what resources I was going to action, and how. I leveraged a team - rather than hiring help, I did a skill-swap and helped a student with their course content, and in turn they helped me with mine! Knowing when and what resources to utilize, saved time and money. You are the architect. Focus on Augmentation, Not Just Automation: Look for ways AI can enhance your unique human skills, not just take over tasks. How can it free you up to be more creative, more strategic, more connected? The Femmeprenista Path: Leading with AI, Not Fearing It This is our opportunity, as ambitious female entrepreneurs, to lead the way. Instead of seeing AI as a threat, let’s embrace it as a catalyst for innovation & growth. Imagine: Innovating Your Offerings: Using AI insights to develop new products or services that perfectly meet your clients' evolving needs. Elevating Client Experiences: Leveraging AI to create more personalised, responsive, & delightful interactions. Solidifying Your Market Position: Becoming known as a forward-thinking leader in your niche by strategically adopting new technologies. Building Resilient, Future-Proof Businesses: Creating operations that are more efficient, adaptable, & scalable. This isn't just about keeping up; it's about leaping ahead. It's about turning potential disruption into your distinct competitive advantage. It's about proving, yet again, that Femmeprenistas are resourceful, adaptable, & incredibly capable of thriving in an ever-changing world. You Are the Magic, AI is the Wand So, let’s circle back. Will AI replace you? Absolutely not. AI is an incredibly powerful tool, a wand if you will. But you , dear Femmeprenista, are the magician. You hold the vision, the strategy, the empathy, & the unique human spark. Your creativity, your intuition, your ability to connect on a deep human level – these are, & always will be, your greatest strengths. Embrace AI as your co-pilot, integrate it wisely, & watch how it helps you amplify your magic, reclaim your time, & build an even more impactful, fulfilling, & flourishing business. Ready to stop worrying & start strategizing? If you're ready to strategically integrate AI & other smart systems to grow sustainably, then our Momentum accelerator might be just what you need to turn AI into your unfair advantage & build smart systems (including practical AI via Fusion). We dive into practical ways to make technology serve your vision for a more streamlined, profitable, & joyful business. Ready to find out more about how the Momentum Coaching helps you set up essential systems? Visit the Momentum Coaching Page here. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!