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The Future is Hybrid: Why the Blurring Lines Between Coaching & Mentoring Are a Powerful Advantage for Ambitious Female Entrepreneurs (And How to Smartly Leverage This Shift for Holistic Growth) Ever felt like you’re spinning a dozen plates, & each one needs a completely different kind of expert to keep it from crashing? One minute you’re wrestling with a marketing strategy (that’s your Flair Flair – creating authentic messaging that attracts!), the next you’re battling a bout of imposter syndrome (needing to sharpen your Focus Focus on mindset), & five minutes later you’re wondering how on earth to integrate that new AI tool everyone’s raving about – all while trying to remember if it’s your turn for the school run. You know that feeling, right? If you’re nodding along, probably with one eye on your overflowing inbox & the other on a demanding toddler (or teenager, equally demanding in their own way!), then believe me, you are so not alone. Truth be told, even now, as I'm juggling recovering from my fourth C-section, navigating my PhD research, & running Femmeprenista, I still have days where I feel like I'm one rogue Lego brick away from utter chaos! For years, as female entrepreneurs, especially us mums juggling the beautiful chaos of family life alongside our business ambitions, we’ve often been told to seek out either a coach for goal-smashing & skill-building, or a mentor for wisdom-sharing & experienced guidance. It felt like you had to pick a lane. But here’s some brilliant news: the game is changing, darling, & it’s changing in a way that’s a massive advantage for us. The traditional, rigid walls between coaching & mentoring are crumbling, & what's emerging is a much more powerful, holistic, & frankly, realistic approach to support. This shift isn't just a trend; industry reports show a growing trend in entrepreneurs seeking integrated coaching & mentoring programs. It's an evolution that understands you – the multifaceted, ambitious woman who needs support that’s as dynamic & integrated as your life. So, grab a cuppa (if you can find a moment when little hands aren't reaching for it!), & let's dive into why this hybrid future is fantastic news & how you can smartly leverage it to truly flourish. The Old Walls Are Crumbling (And That's Fantastic News for You!) Let’s be honest, the old way of strictly separating coaching (think skill-drilling, goal-chasing) from mentoring (think experience-sharing, wise counsel) often felt a bit… incomplete, didn’t it? It was like trying to bake a cake with only half the ingredients. You might get something , but it wouldn’t be the delicious, satisfying result you were hoping for. As female entrepreneurs, & particularly as mothers, our needs are complex. We’re not just building businesses; we’re nurturing families, managing households (often without a village of support nearby, a reality I know all too well!), & trying to carve out a tiny slice of time for our own wellbeing. We need more than just a tactical plan; we need someone who gets the big picture, who can help us connect the dots between our business strategy, our mindset, our energy levels, & yes, even how we’re going to manage the kids being off school for what feels like half the year! I remember when I was deep in my MBA at Cranfield, juggling my six-year-old daughter & the intense academic pressure, feeling guilty every time I missed bedtime. It wasn’t just about understanding complex financial models; it was about finding the resilience to keep going, managing my time like a military operation, & believing I could actually do it. Or even earlier, when I co-founded my first proper business, Nisbett & George, after winning the E-Factor competition at university with my eldest daughter as a baby. The challenges weren't just about product design or marketing; they were deeply intertwined with being a new mum, differing commitment levels with my partner, & learning to trust my gut. I needed more than just one type of advice; I needed a blend. I even remember when I first tried to integrate coaching & mentoring in my own business; I felt completely overwhelmed & uncertain about where to start. It wasn't until I found mentors who truly understood the "beautiful chaos" of motherhood AND had concrete marketing strategies that things started to click. This evolution towards hybrid models of support is fantastic news because it acknowledges this reality. It’s driven by the demand for comprehensive guidance that addresses our business, our personal development, & our overall wellbeing in an integrated, sensible way. It understands that you can’t separate the entrepreneur from the person. Your New Best Friend? Meet Hybrid Support So, what does this ‘hybrid support’ actually look like? Imagine a guide who seamlessly blends the best of both worlds. They can help you map out a killer launch strategy (that’s the coaching part, focusing on specific goals & actions) but also share insights from their own journey, helping you navigate the emotional rollercoaster of entrepreneurship (that’s the mentoring part, offering wisdom & perspective). This isn't about one being better than the other; it's about the incredible power of "&." It’s about receiving support that’s: Strategically Sharp: Helping you define clear objectives, develop actionable plans, & master the skills you need to move your business forward. Think crafting irresistible offers that truly speak to your ideal client or implementing systems that make your business run like a well-oiled machine, even when you’re dealing with a toddler who’s decided your laptop is a drum. Relationally Rich: Offering a space for honest reflection, where you can explore your fears, celebrate your wins, & gain wisdom from someone who’s walked a similar path. This is where you build unshakeable confidence & cultivate the resilience to keep going when things get tough. Holistically Minded: Recognizing that your business doesn’t exist in a vacuum. This approach considers your energy, your wellbeing, & how your business fits into your whole life, ensuring it energises rather than drains you. It helps you prioritise what truly matters so you’re not just busy, but productive & fulfilled. It's like finding that perfect pair of shoes that are not only stylish but also unbelievably comfortable – you can conquer the world in them! Technology: Your Super-Connector for Smarter Support Now, you might be thinking, "That sounds amazing, Carlene, but how on earth do I find this unicorn of a support system, especially when I’m already stretched thinner than a yoga mat after a marathon?" This is where technology, particularly AI, steps in as a brilliant ally. Advancements in AI are making this kind of blended, holistic support more personalised, accessible, & incredibly efficient. My partner is actually doing his PhD in generative AI & micro-businesses, so this is a topic close to my heart & one we discuss a lot at home (in between discussing whose turn it is to deal with the latest masterpiece created with permanent marker on the wall by our two-year-old!). We're seeing AI-driven platforms that can deliver tailored recommendations, blending skill-building resources (traditionally coaching) with career navigation insights or personal growth exercises (traditionally mentoring). Think about tools that can help you practice your sales pitch, offer instant feedback on your marketing copy, or even guide you through a mindfulness exercise when you’re feeling overwhelmed. These technologies aren’t here to replace meaningful human connection – far from it. Instead, they enhance it. They provide on-demand learning, skill practice, & tailored guidance that respects your precious time. This allows your human coach or mentor to focus on the deeper, more nuanced aspects of your growth, the strategic thinking, & the soulful support that truly makes a difference. It’s about working smarter, integrating intelligent tools to streamline processes & free you up for what you do best – like finally enjoying that (now lukewarm) cuppa. This is exactly what we mean when we talk about intelligently integrating AI into your business – it’s about making your life easier & your business stronger. If you're curious about how this integration can look in practice, our Business Flourish Framework is built on these concepts of Focus Focus , Flair Flair , Flow, Fuel & Fusion. You can explore more about that on our Business Flourish Framework page . Embrace the Power of "&": Seeking Support That's Both Strategic & Soulful The beauty of this evolving landscape is that you no longer need to feel like you have to choose between a coach who’s brilliant at business tactics & a mentor who offers profound wisdom & understands the heart-stuff. The future truly lies in finding practitioners, programs, or platforms that seamlessly integrate both. You deserve support that offers: Actionable Strategies & Experience-Based Guidance: Someone who can help you map out your next product launch & share how they navigated a similar high-pressure period without losing their sanity (or their family!). Mindset Mastery & Practical Application: Support that helps you identify & shift those pesky limiting beliefs that keep you playing small & shows you how to implement the systems that will actually create more freedom in your day. Business Growth & Personal Wellbeing: A guide who understands that true success isn't just about hitting revenue targets; it's about building a business that fuels your life, allows you to prioritise your health & energy, & brings you genuine joy. It reminds me of my own educational journey. My first university experience wasn’t the right fit; it felt disjointed. But when I moved to the University of East London for my Fashion Design with Marketing degree, it was like everything clicked. The course itself blended creative design with solid business marketing principles, & I found my "tribe." It was that integrated approach that allowed me to thrive, even as a new mother. That’s the kind of synergy we’re talking about for your business support. Take Ownership: How to Become an Empowered Seeker of Brilliant Support Understanding this shift empowers YOU. It puts you in the driver's seat to articulate your holistic needs more effectively & to proactively seek out support systems that offer this blended, flexible approach. This is all about taking personal responsibility for your growth – a cornerstone of how we approach everything at Femmeprenista. So, how can you become an informed & empowered seeker? Get Clear on Your WHOLE Picture: Before you even start looking, take some time to reflect. What do you really need right now? Is it just tactical marketing help, or do you also need support navigating fear of visibility, managing your energy, or figuring out how to lead a growing team with confidence? Don’t be afraid to admit you need help with the "soft skills" as well as the "hard strategy." They're all interconnected. Ask yourself: What are my biggest business aspirations for the next 6-12 months? What are my biggest personal wellbeing goals during that time? What is one limiting belief I know is holding me back? Research Potential Support Options: Explore different coaching, mentoring, & program options. Pay close attention to their Testimonials & case studies, & ensure they align with your vision. Consider: What is the practitioner’s approach to both business strategy & mindset? Do they have experience supporting women in similar situations (e.g., mothers, solo entrepreneurs)? Do they offer a clear path towards both strategic & personal growth? Schedule Introductory Calls: Most coaches & mentors will provide an initial free call to connect. Use this to ascertain the fit & see if they truly align with your long-term goals. In your initial call, be sure to ask: How do you integrate mindset and wellbeing into your strategic business advice? Can you share an example of a client who experienced a similar challenge and how you helped them overcome it? How will you tailor your support to my specific needs and stage of business? I often say, "I don't just dig the hole I'm told to; I actually question, is this the best way of doing things?" Apply that same curiosity & proactive spirit to finding your support network. Don’t settle for a one-size-fits-all solution if your multifaceted life & business demand something more. Femmeprenista: Championing Your Holistic Flourishing This evolution towards hybrid support isn’t just a trend we’re observing; it’s a philosophy we’ve championed at Femmeprenista from day one. We’ve always believed that supporting female entrepreneurs, especially mothers, means looking at the whole picture. It’s about providing guidance that seamlessly blends expert business strategy with deep mindset mastery, AI-enhanced systems for efficiency, & a genuine prioritisation of your wellbeing. Our Business Flourish Framework is built on this very idea of integrated support. It’s designed to help you gain clarity & build resilience (that’s your Focus Focus ), develop authentic marketing that attracts your dream clients (your Flair Flair ), implement streamlined systems that give you back your time & energy (your Flow, often supercharged with AI through Fusion), & prioritise your wellbeing so you can sustain your success without burnout (your Fuel). We believe in helping you find purpose in a way that truly honours all parts of who you are. The future of support for ambitious women like you is exciting. It’s more nuanced, more comprehensive, & ultimately, more effective. By understanding this shift & taking ownership of your needs, you can find partnerships that will not just help your business grow, but help you flourish in every sense of the word. And isn't that what we're all striving for? A thriving business & a fulfilling life, lived on our own terms. So, what’s one area where you feel you need that “strategic & soulful” support right now? I’d love to hear your thoughts in the comments below! Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

GCSEs, Puppies, & the Beautiful Chaos of Entrepreneurship Right, let's be honest, who hasn't felt like their life is a beautifully orchestrated (or maybe not so orchestrated!) chaos, especially when you're juggling a business, kids, & maybe even a couple of furry companions? I know I have. In fact, I'm writing this amidst what can only be described as a symphony of teenage sighs, toddler babble, & the rhythmic click-clack of Espresso’s tiny paws on the hardwood floor (she’s decided that chasing a rogue dust bunny is her current life's mission). Cappuccino, bless her wiser soul, is snoozing peacefully through it all, probably dreaming of quieter times. See, this is a perfect example of the juggle, isn't it? You're trying to focus, be in work mode, & suddenly, puppy-induced mayhem! It's a constant reminder that as entrepreneurs, especially mums, we're masters of context-switching – whether it's between business strategies & potty training or marketing funnels & furry friend wrangling. But what happens when you throw GCSE exam season into the mix? My eldest, a typical Metal Tiger with all that fiery Aries energy, is currently navigating that GCSE rollercoaster. Revision timetables, past papers, the pressure – it's all consuming, right? & you know what? It’s been surprisingly insightful for me , not just as a mum, but as an entrepreneur. Because the parallels between guiding my teenage daughter through this & the challenges we face in building our businesses are striking. This experience is particularly relevant for Foundation Builders, or indeed for any female entrepreneur who feels that pressure to perform, whether they have children or not. From Exam Stress to Entrepreneurial Pressure: Finding the Parallels The pressure to perform, the uncertainty of the outcome, the need for intense focus – sound familiar? Whether it’s a looming product launch deadline, the stress of a new client pitch, or just the overwhelm of all.the.things, we all know these feelings. & if you’re a mum, like me, juggling an online business while recovering from my fourth C-section & somehow trying to squeeze in PhD research (because, you know, sleep is for the weak… just kidding!), the chaos can reach epic proportions. I vividly remember trying to finalize a website copy tweak for the Launch Programme, convinced it was the missing piece to attract my ideal client (because sometimes we get so fixated on one tiny thing, don't we?), while my school-aged daughter decided to stage a dramatic re-enactment of a historical battle using all the cushions from the sofa (and, let's be honest, probably a few of my carefully curated throw pillows, too). Cue strategic thinking colliding head-on with six-year-old theatrics! What's a girl to do? Systemise, create boundaries, & leverage AI to work smarter, not harder. My teenage daughter’s GCSE journey has been a mirror to my own entrepreneurial one. The self-doubt creeping in (“What if I fail?”), the procrastination (suddenly organizing her sock drawer becomes priority number one!), the sheer overwhelm – these are all echoes of my challenges in building Femmeprenista. As someone wisely said, "You can't put your brain in rice." It needs the right environment, the right tools, & the right support to truly flourish. Seeing my daughter navigate this has reminded me how crucial resilience, mindset, & smart systems are, even (or especially!) amidst the beautiful chaos. Resilience: Because the Journey Isn't Linear Just like the entrepreneurial rollercoaster, GCSEs aren’t linear. There are ups, downs, doubts, and breakthroughs. Resilience isn't just about bouncing back; it's about what you do after you stumble. As a PhD researcher, I can tell you academic journeys, especially alongside mothering four, can feel like an ultra-marathon, not a sprint. My own research into Black female entrepreneurship often highlights this – the path is rarely straightforward. My path is definitely “slower” with four kids and a PhD, but that’s my journey. There have been moments, even knowing all the mindset magic and strategies I teach, where I’ve felt utterly defeated. Like that time a major collaboration I’d been working on for months fell apart at the last minute, due to factors entirely outside my control. I was devastated. I genuinely questioned if I had what it takes to succeed in this crazy world of online business. It felt like all the hard work, the late nights fueled by copious amounts of coffee (and, let’s be real, probably a glass of wine or two!), had been for nothing. But you know what? I didn’t give up. I took a deep breath, reminded myself of all I'd achieved, re-evaluated my strategy, and kept going. That, my friends, is resilience in action. My teenage daughter’s mock exam wobble last week echoed this. It reminded me of that flopped project & how important it is to reframe setbacks as learning opportunities, not failures. As Roxie Nafousi so beautifully puts it, “Every time you overcome a test you make a decision that is in alignment with your future self, and you say no to what isn’t right for you.” This really embodies the Action pillar of our Business Flourish Framework . It's about dusting yourself off and trying again. Mindset: Your Secret Weapon Against Overwhelm Mindset is everything . I've seen this time & again in my own journey and in my clients' transformations. When you're facing that mountain of stuff (be it revision notes or launch tasks), a positive, resilient mindset is essential. I’ve been sharing with my daughter simple but effective techniques (visualization, affirmations) that have been game-changers for me and for my Momentum Coaching clients. Visualizing the desired outcome (acing that exam, securing that client) primes your brain for success. Affirmations ("I'm capable," "I'm resourceful") rewire negative self-talk. These techniques, inspired by the work of Jose Silva on mind control for goal achievement, help you consciously create the mental space for success – a vital aspect of the Focus pillar in our Business Flourish Framework . It’s true identity alchemy. In my own chaotic juggle (business, research, four kids!), prioritizing well-being is crucial for maintaining this positive mindset. This means finding time for myself, even if it's just five minutes to meditate or sip a cup of tea in peace (hah! As if that ever happens!), getting enough sleep (a luxury I know many of us mum-entrepreneurs crave!), & setting boundaries. It's not always easy, but preventing burnout is non-negotiable, right? Our Business Flourish Framework can help you with this, blending mindset (Focus), marketing (Flair), systems (Flow), well-being (Fuel), and AI (Fusion) for truly holistic success. Systems: Your Lifeline in the Chaos Think of systems as the solid foundation of your business house. They provide stability, especially when everything feels chaotic, just like a well-structured revision timetable helps my daughter stay on track. This is so key for busy mums juggling all the things. I mean, these kids are off from school 12-13 weeks a year! Do we get three months' holiday? Nope! So we need to work smarter. Here are a few quick wins: • Juggler's Shortcut: Instead of endless email chains, use a scheduling tool like Calendly to automate appointment booking & free up mental bandwidth. It’s a lifesaver! Think of it as your virtual assistant, handling the back-and-forth so you don't have to. • System Savior: Implement a project management system (Trello, Asana) to organize tasks & track progress. It’s like having a personal project manager, keeping everything on track even when your brain feels like scrambled eggs. As you start scaling, these systems become even more essential for streamlining workflows and delegating effectively. • Quick Clarity Tip: Batch similar tasks (content creation, client emails). Minimizing context-switching is a game-changer for focus. It’s what Rory Sutherland calls a "psychological moonshot" – a small change with a big impact. And let's be honest, we all crave those "big impacts" without having to reinvent the wheel, right? My daughter’s revision timetable, broken into manageable chunks with breaks and rewards, mirrors this. When you're drowning in a to-do list, creating these systems is key. And remember, AI is your friend. Use tools like Jasper or ChatGPT to automate content creation, social media posts, even email marketing. Working smarter, not harder, is the name of the game. Don’t be afraid of technology; it can be your most powerful tool. Delegate what you can. Ditch what’s not serving you. Focus on income-generating tasks. It’s about building a business that supports the life you want , not the life you're currently stuck in. Support: You Don't Have to Do It Alone This GCSE season has reinforced the value of support. My daughter’s unexpected study buddy? Cappuccino, the calmer of our two Miniature Pinschers. Espresso, bless her hyperactive heart, provides much-needed comic relief, bouncing off the walls and generally reminding us not to take everything so seriously! (I swear, that puppy has more energy than all four kids combined.) Building a business can be lonely. Like trying to assemble flat-pack furniture with no instructions & a toddler "helping" – frustrating, exhausting, & often leading to a few tears (and maybe some choice words you’d rather not admit to!). That’s where community comes in. Connecting with other female entrepreneurs who get it is incredibly empowering. We’ve been there. Join our free Femme:Connect community for support, resources, & that "we're in this together" vibe. We have dedicated threads and masterclasses for everything from navigating the school holidays challenge to leveraging AI in your business. From Exams to Entrepreneurship: The Power of Focus Whether it's GCSEs or building your empire, focus is key. Focus on what you can control. Focus on your goals. Focus on one step at a time. Celebrate the small wins. Celebrate the beautiful chaos. Jim Rohn wisely said, "Learn how to be happy with what you have while you pursue all that you want.” So, what’s one small, smart action you can take this week, in your business or with your family? Share below – let's connect! Ready to launch your business and secure your first clients? The Launch Programme is designed specifically to help you create a strong foundation, build your core systems, and gain momentum. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Choosing Your Growth Partner Wisely: A Femmeprenista's Guide to Coaches, Mentors, & Consultants – Beyond the Buzzwords to What You Truly Need. Ever find yourself scrolling through LinkedIn or Instagram, & it feels like every other post is shouting about a "game-changing coach," a "visionary mentor," or a "results-driven consultant"? Your head starts spinning faster than my toddler after discovering the secret biscuit tin, right? If you're nodding along, you're definitely not alone. As ambitious female entrepreneurs, especially when we’re juggling motherhood & the beautiful chaos that comes with it, figuring out who to turn to for business support can feel like another full-time job. And let’s be honest, as a fellow CEO, mother of four, & someone who’s navigated the entrepreneurial rollercoaster for a good while now (from selling sweets in the playground to my current PhD research into Black female entrepreneurship!), I’ve learned that choosing your growth partner isn't just a casual decision – it's a critical strategic move. It's an act of personal responsibility. Get it right, & it’s like adding rocket fuel to your dreams. Get it wrong? Well, that can mean wasted time, precious cash down the drain, & a whole heap of frustration – & frankly, who has the bandwidth for that? See, this is the perfect example of when you need the right support, right now. I’ll admit, I once jumped into a program based purely on the hype, only to discover it was a terrible fit for my business stage – a costly lesson I’m keen to help you avoid! So, let’s cut through the noise, shall we? This isn’t just about dictionary definitions. This is about empowering YOU to make a truly discerning choice, understanding what you genuinely need to flourish, both in your business & as a whole person. Clarity is Your First Strategic Advantage Here’s a truth bomb: for us busy female entrepreneurs, especially when we’re spinning plates like a circus performer (school runs, client calls, dinner prep, & somewhere in between, trying to remember our own name!), cutting through the jargon around "coach," "mentor," & consultant" isn't just an academic exercise. It's absolutely essential for investing your precious time & resources effectively to achieve real, tangible results. I remember when I was deep in my MBA at Cranfield, with a new baby at home & what felt like a mountain of incredibly demanding coursework. Honestly, it was tough all round for everybody. I knew I needed 'support' to translate all that amazing new knowledge into practical steps for my entrepreneurial dreams, but what kind ? The MBA itself was providing incredible strategic insight (a bit like a high-level consultant in some ways, giving me frameworks & knowledge), but it wasn't a coach walking me through the personal mindset shifts, nor a mentor sharing specific start-up battle scars from a similar path. I remember once, during a particularly grueling finance assignment, I was pulling an all-nighter fueled by lukewarm coffee, & my six-month-old daughter decided 4 am was the perfect time to discover her outside voice! Talk about needing a mindset reset! Understanding those nuances then would have saved me a fair bit of that "what on earth do I actually need?!" head-scratching. And I remember the utter overwhelm of it all, the feeling of being pulled in a million different directions, unsure which path was truly right for me . Gaining this clarity is a foundational step in taking ownership of your growth trajectory. It helps you move from feeling overwhelmed by options to feeling empowered by choice. It’s about ensuring that every investment you make is a smart one, propelling you forward rather than pulling you into confusing detours. Because let’s face it, we need our businesses to work for us, supporting the life we want to live, not the other way around. It's Not Just About Definitions, It's About Your Desired Outcome So often, we get caught up in the labels. But here’s the thing: the "right" support isn’t about finding someone with the fanciest title. It’s about identifying what you want to achieve & then finding the person whose approach & expertise align with that specific outcome. Think about it: Are you feeling stuck in a cycle of self-doubt, unsure of your next strategic move, even though you know you’re capable of more? Are you looking for someone who’s walked a similar path to share their wisdom & open a few doors? Or do you have a very specific problem – like needing a new website or a particular marketing funnel built – & you just need an expert to come in & sort it? Each of these scenarios points to a different kind of support. Understanding your desired outcome is like having a compass; it’ll guide you to the right kind of growth partner. De-Mystifying the "Growth Gurus": Coach, Mentor, & Consultant Let's break down these roles, not just with definitions, but with a real-world, Femmeprenista flavour, considering what it means for us ambitious women, juggling it all. 1. The Business Coach: Your Strategic Thinking Partner & Empowerment Champion Think of a brilliant business coach as your dedicated partner in unlocking your own potential. They’re not there to give you all the answers, but to ask the powerful questions that help you find them within yourself. What they typically focus on: A coach is future-oriented. They work with you on developing your skills (leadership, communication, strategic thinking), mastering your mindset (overcoming those pesky limiting beliefs that tell you you're not good enough or that success has to be a relentless grind), building robust systems for your business, clarifying your vision, & holding you accountable to your goals. They help you strategise & co-create your path forward. For us at Femmeprenista, this is where our Business Flourish Framework really comes into its own, providing a structured yet adaptable system to look at your business holistically – from sharpening your mindset & vision, to crafting marketing that genuinely attracts, building streamlined systems, & ensuring you’re fuelling yourself properly to avoid burnout. They give you the space & tools to action the questions needed to improve in those areas. The nature of the relationship: It’s a partnership. Expect to be challenged (in the best way!), to dig deep, & to take consistent action. A good coach creates a safe space for growth, helping you see blind spots & step into your power. My own coaching qualification journey was so transformative; you really discover who you are & what you need to embody to help others on their transformation. What I needed to embody to get the qualification itself was tough (more on that another time!). What kind of outcomes can you expect? Increased clarity & confidence, improved decision-making, breakthroughs in areas where you’ve been stuck, tangible progress towards your big goals, & often, a profound shift in how you see yourself & your business. Who is it best for? Foundation Builders: Often, you need help to get laser-focused on your business idea, build foundational confidence, & create an actionable plan to get those first clients. For example, if you are selling handmade jewelry & need help to clarify your brand message & pricing strategy, a coach may be a good fit. Scaling Leaders: If you are actively scaling, this is often a sweet spot for coaching. You might need support to scale sustainably, develop your leadership, implement more sophisticated strategies (perhaps even integrating AI smartly to create more ease & efficiency!), or navigate the mindset challenges that come with a growing business & team. For instance, if you're looking to expand your online coaching business, you might need a coach to develop your team leadership skills & systemize your client onboarding process. Visionary Leaders: Even at the top of your game, a coach can be a vital strategic ally, helping you refine your long-term vision, navigate high-stakes decisions, & continue to grow as a leader. 2. The Mentor: Your Experienced Guide & Wisdom Sharer A mentor is someone who has "been there, done that, & got the t-shirt" in an area relevant to you. They offer guidance based on their own experiences & wisdom. What they typically focus on: Sharing their journey, offering advice from their lived experiences, providing industry-specific insights, & potentially opening doors through their network. They’re less about drawing answers out of you & more about sharing their answers & perspectives. The nature of the relationship: It's usually more advisory & guiding. It can be formal or informal. The key is that their experience is directly relevant to what you’re trying to achieve. What kind of outcomes can you expect? Valuable shortcuts by learning from someone else’s mistakes & successes, specific industry knowledge, potential networking opportunities, & encouragement from someone who understands your path. Who is it best for? Entrepreneurs at any stage who are looking for specific guidance from someone who has successfully navigated a particular challenge or industry. For example, if you're in a niche tech field, a mentor who has built a similar tech company could be invaluable. If you are launching a sustainable fashion brand & would benefit from a mentor who has successfully launched a similar eco-conscious brand, this may be a good fit. Or if you're looking to expand into a new market where someone you admire has already triumphed. If you are looking to expand your product business into the US market & would benefit from the guidance of someone who has successfully launched a UK brand stateside, consider this option. 3. The Consultant: Your Expert Problem-Solver & Solution Implementer A consultant is typically brought in for their specific expertise to solve a defined problem or execute a particular task. What they typically focus on: Diagnosing a specific issue, providing expert recommendations, & often, implementing the solution for you or showing you precisely how to do it. They bring a specialised skill set to the table. The nature of the relationship: It’s usually more directive & task-oriented. You’re hiring them for their expert knowledge & ability to deliver a specific outcome. What kind of outcomes can you expect? A specific problem solved, a particular system implemented (like a CRM or a marketing funnel), expert advice on a niche area, or a "done-for-you" service completed. Who is it best for? Businesses needing a very specific skill set they don’t have in-house. For instance, if you are not using a service like our Ready-to-Launch Kit Page , you might hire a consultant to design your branding. If you are starting a new skincare business, you may want to bring in a branding consultant to create a visual identity. If you are looking to improve your website's visibility, a Scaling Leader might hire an SEO consultant, or a Visionary Leader might engage a consultant for high-level financial restructuring. If you need help to implement a new CRM system to manage your growing customer base, this option may be your best bet. It’s also worth remembering that sometimes, you might benefit from a blend! Perhaps you work with a coach on your overall strategy & mindset, & then bring in a consultant for a specific, short-term project. The key is understanding what each role brings to the table. A Femmeprenista Perspective – Tailored Support is Key Here at Femmeprenista, our whole ethos is built on the understanding that true, sustainable success is holistic. It’s not just about the numbers in your bank account; it’s about building a business that genuinely supports the life you want to live, one that energises you, allows you to make the impact you dream of, & gives you that precious time with your loved ones. When I launched my first online course, aiming to support other mums in business, I was so focused on the course content, I forgot to build a community around it. The course was great, but without that sense of connection, the impact wasn't as big as it could have been. That experience crystalized my belief in holistic support. It's why we believe so strongly in support that’s tailored to you – your goals, your values, your life. If you're curious about how we see this wider supportive ecosystem, you can read more about our philosophy here: Femmeprenista Female Entrepreneur Support: Find Your Purpose . My own journey has taught me this over & over. From my early university days, realising one environment stifled me while another (the University of East London, with its amazing support & diverse community, especially when I was a new mum) allowed me to truly thrive, to navigating corporate life & feeling like a "replaceable cog," to taking the leap into entrepreneurship – I’ve seen firsthand how critical the right kind of support & environment is. It’s not about a one-size-fits-all approach. It’s about finding that partnership that truly resonates with your need for both strategic advancement & personal fulfilment. Empowering Your Choice: Questions to Ask Yourself So, how do you figure out who is the right "growth partner" for you right now? It starts with a bit of honest self-reflection. Grab a cuppa (or a glass of wine, I’m not judging – it’s always wine o’clock somewhere!), & mull over these questions: What’s my BIGGEST challenge or frustration right now? Is it a lack of clarity on my vision or next steps? (Potentially a coach) Is it a specific skill I need to develop or a mindset block I can’t seem to shift? (Likely a coach) Am I unsure how to navigate a particular industry maze or a new stage of business because I haven’t done it before? (Could be a mentor) Is there a specific, defined problem that needs fixing, or a task I need expert help to complete? (Probably a consultant) If you answered "yes" to questions about vision, skills, or mindset, then explore coaching options to empower you to find your own answers & develop your own strategies. If you are unsure how to navigate, consider mentorship to receive advice, wisdom, & insights from someone else’s experience. Is there a defined problem or task, engage a consultant to have the problem solved or task done for you or with you? What outcome am I really hoping for from this support? To be empowered to find my own answers & develop my own strategies? (Coach) To receive advice, wisdom, & insights from someone else’s experience? (Mentor) To have a specific problem solved or a task done for me or with me? (Consultant) What stage is my business at, & what does that mean for my needs? Foundation Builders: Often need help with vision, initial steps, building confidence, & basic structures. Scaling Leaders: Might be looking for advanced strategies, systemisation, leadership development, & mindset shifts for growth. Visionary Leaders: May require high-level strategic partnership, support with legacy building, or expert input on complex challenges. How do I learn & grow best? Do I thrive when I’m asked thought-provoking questions & guided to my own solutions? (Coach) Do I prefer to listen to stories & advice from those who’ve gone before me? (Mentor) Do I learn best by being shown exactly how to do something or having it done for me initially? (Consultant) What’s my capacity for investment – both time & money? Coaching & high-level consulting are often significant investments. Mentorship can sometimes be less formal or lower cost, but not always. Be realistic about what you can commit to. Answering these honestly will give you so much clarity. Remember, this is about making an informed choice that serves you & your unique business. It’s your journey, & you get to choose your co-pilots wisely! Choosing the right support is an act of profound self-investment. It’s saying “I’m worth it, my business is worth it, & I’m ready to take responsibility for creating the success I desire.” It’s not about finding someone to do it all for you, but finding the right growth partner to help you unlock your next level of growth, impact, & fulfilment. If, after reflecting, you feel that strategic business coaching – a partnership focused on clarifying your vision, building robust, intelligent systems (yes, including smart AI integration!), mastering your mindset, & scaling sustainably without burnout – is what you need, then I invite you to explore our ' Work With Us ' page Work With Us to see the different ways we support ambitious female entrepreneurs, from those just starting out to established leaders. We don't operate on "should's" & understand where we are going. We will help you take the questions & concerns above with ease, by showing the way we show up & assist people in our business. Trust yourself. You’ve got this! Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

From Overwhelmed to Empowered: Hiring Your First VA (A Mumpreneur's Guide) Let's be honest, lovely. How many times have you stared at your to-do list, that ever-growing scroll of doom, and thought, "There's simply not enough time in the day"? If you're anything like me – juggling kids, business, & all the other bits life throws our way – the struggle is REAL. I get it. Espresso, my hyperactive Miniature Pinscher puppy, can attest to the number of times I've tripped over her while trying to answer emails & simultaneously stop my toddler daughter from using Cappuccino (Espresso's much calmer mum) as a climbing frame. It's a beautiful kind of chaos, but it's still chaos! And at some point, you have to ask yourself, "Is this sustainable? Am I working smart, or just working hard?" Isn't life about the quality of it, not just how much you've got in the pocket? That's what my MBA at Cranfield really hammered home for me. You see, during my MBA, I was also juggling a nine-month-old, and let me tell you, trying to decipher complex financial models while simultaneously deciphering baby babble was… a challenge. It made me realize I couldn't do it all alone, and that prioritizing was key. Not just prioritizing tasks, but prioritizing my sanity! The truth is, lovely, you deserve more. You deserve to be spending your precious time on activities that truly light you up, the high-impact things that move your business forward, not getting bogged down in admin or chasing invoices. And that, my friend, is where the magic of a Virtual Assistant (VA) comes in. I know what you might be thinking: "A VA? Sounds expensive. I can barely afford another box of nappies, let alone another person!". Trust me, I've been there. Remember that time I invested in that super-expensive mastermind? Hand shaking, heart racing, convinced I was about to throw up… But you know what? It was one of the best decisions I ever made. Like planting a garden & then actually remembering to water it. You get out what you put in. Sometimes, those "stretchy" investments are precisely what catapult us to the next level. Hiring a VA isn't an expense, lovely; it's a strategic investment in your sanity, your growth, & your future. Think of it as planting seeds in your business garden; yes, there's an upfront cost, but the long-term harvest is abundant growth. You deserve a flourishing garden, not one overrun with weeds because you're too busy to tend it! Why a VA is Your Secret Weapon for Sustainable Scaling Hiring a VA is a game-changer, especially for us female entrepreneurs (though, let's be real, "mompreneur" just doesn't quite capture it – you're an entrepreneur , period!). It’s about building a business that works for your life, not the other way around. Remember that Yadda Events job? Loved the work, hated the commute. All that time wasted stressing about train delays, just to get back in time for the school run… No amount of "fun" work is worth that constant anxiety. This time, we're building something different, something sustainable. Something that truly reflects our values & honours our family. If you're a Foundation Builder, just starting out, or even a Scaling Leader feeling the pinch, a VA can be your saving grace. According to a study by , businesses that delegate effectively see an average increase of in productivity. That's huge, right? A VA can help you: Reclaim Your Precious Time: Imagine having someone else handle the tasks that drain your energy – scheduling appointments, managing emails, creating basic social media graphics. Hello, free time to actually focus on what you love! Maybe even finally get around to writing that ebook or spending quality time with the kids without feeling guilty about work. Scale Sustainably: Scaling isn’t about doing more, it's about doing the right things, & doing them consistently. A VA frees you up to focus on strategic activities – like developing new offers or nurturing client relationships – these are the actions that actually move the needle. (Remember, it's “smart work” that makes all the difference, something I learned the hard way in my corporate days at Apple – talk about a learning curve!). A well-trained VA, particularly one skilled in using AI tools (that's our Fusion pillar in action, lovely, leveraging AI to work smarter, not harder), can truly amplify your efforts & reclaim hours each week. Imagine having an AI-powered scheduling system that integrates seamlessly with your client onboarding process – talk about Flow! Shift from Doing to Leading: As your business grows, your role needs to evolve too. A VA lets you step into a true CEO role, leading with vision & strategy, not getting stuck in the operational weeds. Remember what Tony Robbins says? "What got you here won't get you there." This shift is about becoming the leader your business needs, not just the doer. Protect Your Wellbeing: Let's be honest, burnout is real. Especially when you're a mum trying to build an empire. A VA is your ally in preventing it. By taking tasks off your plate, they create space for self-care, family time, & actually enjoying the fruits of your labour. Remember Lisa Nichols’ wise words: "Your job is to fill your own cup, so it overflows." A VA helps you pour from a full cup, lovely, not a cracked & empty one. Think: bubble bath, not breakdown. A Step-by-Step Guide to Hiring Your First VA Okay, so you're convinced a VA is the answer. But where do you even start? It can feel overwhelming, right? Deep breaths, lovely. I've broken it down into manageable steps, just like I break down complex marketing funnels for my clients in the Momentum 1:1 Coaching program. These are the amazing women who are already scaling their businesses and understand the power of leveraging support. Identify Your Delegation Priorities: What tasks are stealing your time & energy? Be ruthless! Start with the things you dread or aren’t your zone of genius. My teenage daughter can attest to the number of times I've tried to explain a new math concept to her, only for us to both end up in a frustrated mess. Some things are best left to the experts! What's your math concept, lovely? What’s that one task you just keep putting off because it drains you dry? Create a Detailed Task List: Once you’ve identified what to delegate, document how to do it clearly. Step-by-step instructions, templates, resources – the works. Think of it as creating a recipe for success. You wouldn't bake a cake without a recipe, would you? Define Your Ideal VA: Consider the skills, experience, & personality traits you need. Super-organized? Tech-savvy? Social media whiz? Do they "get" your brand voice? Are they fluent in "toddler" (because sometimes, deciphering my two-year-old feels like a whole other language)? This is about finding the right fit for your business ecosystem, not just a warm body. For example, if you’re a female entrepreneur running an online business, having a VA with experience in email marketing tools like ConvertKit or Mailchimp would be invaluable. Where to Find Your VA Superstar: There are loads of platforms out there! Upwork, Fiverr, even Facebook groups for VAs. Asking for recommendations in a supportive community can be invaluable. The Interview Process: Prepare clear interview questions. Don't be afraid to dig deep into their work style, communication preferences, & how they handle feedback. Remember, you’re building a team, even if it’s just one person. This is about leadership, lovely. Onboarding Your VA: Found your perfect match? Fantastic! Now set clear expectations, boundaries, & communication protocols. Provide thorough training & resources, & check in regularly. Remember, a well-onboarded VA is a happy & productive VA. Just like a well-watered plant. Consistent nurture is key. I once made the embarrassing mistake of sending a new VA a welcome pack with the wrong dates for our team meetings – for an entire month . Talk about a face-palm moment! It threw off our schedule and made me feel so disorganized. It taught me the hard way to double, triple-check everything before sending it out. Overcoming Common Objections (Because I know you have them!) "But what if I can't afford a VA?" Remember what I said about stretchy investments? Even a few hours a week can make a massive difference. Think about what your time is worth. Are you spending hours on tasks that could be delegated for a fraction of the cost? What could you be doing with those reclaimed hours? Client calls? Product creation? Snuggling with your little ones guilt-free? Or maybe – just maybe – taking a nap? "But what if I don't know what to delegate?" Start small, lovely. Even delegating just one or two tasks can free up valuable mental space & allow you to focus on bigger-picture activities. Start with the things that make you want to pull your hair out! "But what if my VA doesn’t do things my way?" This one is all about clear communication & systems. Detailed instructions, style guides, process documents – these are your best friends! Be open to feedback, too. Remember, it's all about finding the right fit & working together to create a smooth, efficient workflow. Ready to Take the Leap? Hiring a VA is a significant step towards building a truly sustainable & flourishing business. It’s about working smarter, not just harder. It's about investing in yourself, your sanity, & your long-term vision. It’s about finally breaking free from the overwhelm & stepping into your power as a CEO. Don’t you deserve that, lovely? So, what’s one small step you can take today to start this process? Maybe it’s listing five tasks you could delegate right now. Or perhaps it’s browsing VA profiles on Upwork. Whatever it is, commit to it! Share your first step below – let's hold each other accountable. Apply Now for our Launch Programme to get the support & guidance you need to hire & onboard your first VA effectively! Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Beyond the Buzzword: A CEO Mum's No-Nonsense Guide to What Business Coaching Truly Is (and What It Absolutely Isn't) for Driven Female Entrepreneurs Alright, let’s have a cuppa and a real chat, shall we? As a fellow entrepreneur – & a mum of four juggling a PhD, a lively household complete with two Miniature Pinschers (one chilled, one permanently attached to the ceiling, you know the drill!) & well, all the things – I’ve heard the term “business coaching” thrown around more times than I’ve reheated my morning coffee. It’s become one of those buzzwords, hasn’t it? Right up there with “pivot” & “synergy.” But here’s the thing: when it’s the right kind of coaching, it’s not just fluff. It’s rocket fuel. And when it’s misunderstood? Well, that’s when disappointment & frustration creep in, & frankly, who has time for that? I remember when I was deep in the trenches with one of my earlier ventures, feeling like I was wading through treacle. I had plenty of people telling me what to do or sharing their success stories. And while some of it was helpful, a lot of it just added to the noise. What I truly craved back then, & what I see so many brilliant women entrepreneurs needing now, isn't another instruction manual. It’s a thought partner, a strategic sounding board, someone to help you unlock the wisdom you already have. So, let’s cut through the noise. What is business coaching, really? & just as importantly, what is it absolutely not ? So, What’s the Real Deal with Business Coaching? At its heart, genuine business coaching is a strategic partnership . Think of a great coach not as someone who has all the answers for your business, but as someone incredibly skilled at helping you find them. It’s about empowering you, the entrepreneur, to develop critical thinking, sharpen your focus, & take radical personal responsibility for building a business that’s not just profitable , but deeply aligned with your vision & values . Imagine trying to navigate a complex maze. A great coach doesn’t just shout directions from the sidelines or hand you a map someone else drew. Instead, they walk alongside you, asking powerful questions that help you see the patterns, identify the dead ends you keep hitting, & ultimately, chart your own best path through. They help you to look at the whole picture, ensuring your business strategy considers your energy, your well-being, & how all the pieces fit together to create a sustainable, fulfilling venture. I remember a point, juggling everything, feeling utterly swamped, thinking "I don't even know where to start." Coaching helped me untangle the overwhelm & see a clear path forward, a vital gift. This holistic approach is something we champion here at Femmeprenista, & it's woven into the very fabric of how we support female entrepreneurs to truly flourish. You can learn more about Femmeprenista's approach to empowering female entrepreneurs here . Here’s what true business coaching IS all about: Empowerment & Agency: It’s designed to put you firmly in the driver’s seat. A coach helps you tap into your own strengths, intuition, & expertise. My own journey, especially through my MBA at Cranfield & now my PhD research into Black female entrepreneurship, has taught me that while external challenges are real, our agency & how we respond are paramount. Coaching champions this. Clarity & Focus: Feeling overwhelmed? Like you’re spinning a dozen plates & about to drop them all? (Honestly, some days just getting everyone out the door with matching shoes feels like a win, never mind scaling a business!)A coach helps you cut through the clutter.They help you define what truly matters.They help you set clear, actionable goals. This clarity is the bedrock of confident decision-making. Strategic Thinking & Problem-Solving: Instead of giving you solutions, a coach helps you develop the skills to find your own. They’ll challenge your assumptions, encourage you to think differently, & support you in creating robust strategies. It’s about learning how to fish, not just being given a fish. Accountability & Action: We all have brilliant ideas. But ideas without action are just dreams. A coach provides a supportive accountability structure to help you stay on track, follow through on your commitments, & build momentum. This is where the real magic happens. Mindset Mastery: This is HUGE. So much of entrepreneurial success is an inside game. A coach helps you: Identify & shift limiting beliefs (we all have them!). Like thinking, "I'm not good enough to charge premium prices" or "I don't deserve success." They might ask, "What evidence supports that belief?" or "What would you do if you KNEW you couldn't fail?" Ultimately, they help you build unshakeable confidence. They help you cultivate the resilient CEO mindset needed to navigate the inevitable ups & downs of business. It's about understanding that your mindset shapes your reality. Sustainable Systems & Growth: For those of you who are past the initial launch phase & are looking to scale, if you’re a Scaling Leader, the right coaching helps you build the sustainable systems & strategies to grow without burning out. This might involve streamlining processes, perhaps even exploring how smart AI tools like Bardeen can enhance efficiency, so you can reclaim your time & energy. And Now for the Reality Check: What Business Coaching ISN’T This is just as crucial to understand, because mismatched expectations are a recipe for disappointment. And trust me, I know about mismatched expectations. I remember once investing in a " done for you " coaching program that promised the world but delivered… well, not much. I ended up feeling more lost & frustrated than before, & it taught me a vital lesson: the right coach empowers you , not just does things for you. It's NOT Consulting: A consultant is typically hired for their specific expertise to provide answers, deliver a specific solution, or do a particular task for you (e.g., write your marketing plan, set up your tech). A coach, on the other hand, empowers you to develop the plan & the skills. They guide, you do. It's NOT Therapy: While coaching can be incredibly therapeutic & often delves into mindset, it’s not a substitute for professional mental health support. Therapy often focuses on healing the past & understanding emotional patterns. Coaching is future-focused, action-oriented, & centred on achieving specific business goals. If deeper emotional or psychological issues are present, a therapist is the right port of call. It's NOT Mentorship (Exactly): A mentor is usually someone who has walked a similar path & shares their direct experiences, advice, & network. While some coaches may have mentoring elements, pure coaching is less about the coach’s story & more about helping you write yours . A mentor might say, "Here's what I did." A coach will ask, "What options do you see?" It's NOT a Magic Wand or Quick Fix: Oh, if only! Building a successful, sustainable business takes time, effort, & resilience. A coach is a powerful ally & accelerator, but they can’t wave a magic wand and make challenges disappear overnight. You still have to do the work. As I always say, my journey is slower because I have four kids & I'm doing a PhD, but "if I don't get there, that's my fault." Personal responsibility is key. It's NOT Someone to Do the Work For You: This is a big one. Your coach is your strategic partner, your guide, your accountability champion. They are not an extra pair of hands to outsource your to-do list to. The "doing" still rests with you. It's NOT a Passive Experience: You can't just show up to coaching sessions & expect osmosis to kick in. The more you put in – your honesty, your willingness to be challenged, your commitment to action – the more you will get out. Who Can Benefit Most? (Hint: Probably You!) Honestly, driven female entrepreneurs at almost any stage can benefit immensely from the right kind of coaching. If you’re a Foundation Builder: Perhaps you’re brimming with ideas but struggling with clarity, or you’ve just launched & need to define your niche & attract those first crucial clients. Coaching can help you validate your vision, build a rock-solid foundation, & overcome those early-stage wobbles & imposter syndrome. (If this sounds like you, getting support to clarify your idea & build a foundational plan through our Link to: Spark Program can be a game-changer). If you’re a Scaling Leader: You’ve got traction, you’re making money, but now you’re facing new challenges – perhaps you’re hitting an income ceiling, feeling overwhelmed by the complexity, or unsure how to scale sustainably without burning the candle at both ends & in the middle. Coaching can help you develop advanced strategies, implement efficient systems, & step fully into your CEO role. Even with all the success I've had, I still find that carving out space for strategic thinking is a constant challenge. The truth is, even the most successful entrepreneurs benefit from having that dedicated space to think strategically, be challenged, & stay accountable. It’s not a sign of weakness; it’s a mark of wisdom. It’s about investing in your greatest asset: YOU . Finding the Right Coaching Fit Understanding what coaching truly is (& isn’t ) is the vital first step. The next is finding a coach & a coaching approach that resonates deeply with you & your business. It’s about finding a partnership that feels empowering & aligned with your values. At Femmeprenista, our coaching is deeply rooted in our Business Flourish Framework , which integrates Focus (mindset & vision), Flair (authentic marketing), Flow (smart systems & momentum), Fuel (well-being & energy), & Fusion (strategic AI integration) to ensure comprehensive, holistic growth. We believe that your business should support your life, not the other way around. You can explore more about how our coaching is grounded in the Business Flourish Framework here . The right coaching relationship can be one of the most transformative investments you make in your entrepreneurial journey. It’s about finding someone who doesn’t just cheer you on, but who truly helps you unlock your own innate brilliance, build resilience, & create a business that not only thrives financially but also nourishes your soul. So, tell me, what’s been your biggest aha-moment about business coaching? Or what questions do you still have? Pop them in the comments below – I’d love to hear from you! Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

My Top 5 Mental Wellness Apps to Keep You Sane & Soaring in 2025 (Yes, Even with Kids & a To-Do List That Never Ends!) Hey, lovely people! Carlene here, & if your life as an ambitious female entrepreneur feels anything like mine – a whirlwind of client calls, strategic planning, school runs, "Mum, where's my...?", & the occasional moment where you realise you’ve been surviving on coffee & sheer willpower – then this one’s for you. We’re often the queens of spinning multiple plates, aren’t we? Juggling our businesses, our families (I’m a mum of four, so I really get it!), our personal growth (hello, PhD journey!), & somehow trying to find a moment to just… breathe. It’s what I affectionately call the "beautiful chaos." But amidst this beautiful chaos, there's one non-negotiable that often gets pushed to the bottom of our very long lists: our own mental well-being. Studies show that regular mindfulness practices can improve focus by up to 20% ( ), & we need that focus to scale and lead! I’ve learned, often the hard way, that looking after our minds isn’t a luxury; it's the absolute bedrock of sustainable success & frankly, our ability to show up as the incredible leaders, mothers, partners, & humans we are. I remember a phase last year when I felt completely flattened by everything – business, kids, PhD – & I was snapping at everyone. It was Insight Timer that got me back on track, even just ten minutes a day. It’s about ensuring we have the inner resources, the calm, & the clarity to not just survive the entrepreneurial rollercoaster, but to actually thrive on it. At Femmeprenista, we champion a holistic approach to success, where your well-being is as crucial as your business strategy (as I've shared in more detail Link to: Femmeprenista Female Entrepreneur Support: Find Your Purpose ). So, how do we carve out space for mental wellness when time is our most precious (and often scarcest) commodity? Well, thankfully, technology can be our friend here. I'm a big believer in working smart, not just hard, & that includes leveraging tools that can support us. That’s why I’ve put together my curated list of the top 5 mental wellness apps I believe will be game-changers for ambitious female entrepreneurs like us in 2025. These are tools I’ve either explored, seen the benefits of, or that come highly recommended for the unique pressures we navigate. Why Mental Wellness Apps? More Than Just a Nice-to-Have Let’s be honest, the entrepreneurial journey, especially when you’re also a mother, is an intense marathon, not a sprint. There are days filled with incredible highs – landing that dream client, seeing your vision come to life, the pride in what you’re building & then there are days that test every fibre of your being – the self-doubt creeps in, the overwhelm feels crushing, or you’re trying to conduct a serious business negotiation whilst mentally running through the list of ingredients for that evening’s dinner & simultaneously trying to ignore the sound of what might be a small explosion from the playroom. Sound familiar? Thought so! Proactive mental wellness is what gives you the resilience to ride these waves. It’s about cultivating an inner steadiness that allows you to lead with clarity, make sound decisions, & keep your creative spark alive. Investing in your mental wellness with tools like these directly supports your capacity to show up fully, ensuring you have the energy & clarity to thrive in all areas of your business & life – a core principle we explore within Link to: The Business Flourish Framework because it truly fuels your journey. These apps provide the ability for Foundation Builders (entrepreneurs just starting out who need clarity) & scaling leaders (established businesses ready for exponential growth) to create focus, and scaling leaders to have more energy to create a higher impact. These apps aren’t about adding another "should" to your plate. They're about providing accessible, practical support that can fit into the pockets of your day – whether that’s five minutes of mindfulness while the kettle boils, a guided meditation before a big presentation, or a calming story to help you switch off after a demanding day. Honestly, even a little bit makes a difference; you know that feeling when you finally get the toddler down for a nap & you sneak away for five minutes of peace? These apps can give you that sense of calm, even amidst the beautiful chaos. As a CEO & mother of four, I personally understand the 'beautiful chaos' these apps can help you navigate (you can learn more about my journey & Femmeprenista's mission Link to: About Femmeprenista ). I remember once trying to follow a guided meditation for 'deep focus' while my toddler daughter was using my yoga mat as a trampoline & my six-year-old was giving a very loud, impromptu concert to our (very patient) dog, Espresso. Deep focus felt... optimistic at that point! I briefly considered joining her on the trampoline! But it taught me that even a few minutes of intentional calm, snatched whenever & wherever, can make a difference, & tools like Headspace make finding that targeted support easy. I remember one day feeling so burnt out that even Headspace felt like too much effort. But then I just put on some calming music, & it was a start. My Curated List: Top 5 Mental Wellness Apps for Ambitious Female Entrepreneurs in 2025 I’ve chosen these apps based on their effectiveness, accessibility (covering both free & subscription options), & their specific relevance to the challenges & aspirations of women juggling demanding businesses & family lives. 1. Insight Timer: Your Universe of Free Mindfulness What it is: Insight Timer boasts one of the largest free libraries of guided meditations, talks, music tracks, & courses from teachers all over the world. Why it’s brilliant for us: Variety is the spice of life (& sanity!): Whether you need a 5-minute breathing exercise to ground you before a difficult conversation, a 20-minute meditation for stress relief, or an inspiring talk on resilience, you’ll find it here. This is fantastic when you're not quite sure what you need, or your needs change day-to-day. Budget-friendly power: The sheer volume of high-quality free content is incredible, making it accessible for entrepreneurs at every stage, from Foundation Builders just starting out to Scaling Leaders watching their budgets. Community feel: You can see how many people are meditating with you around the world, which can be a lovely reminder that you’re not alone on this journey. Cost: Largely free, with an optional subscription (MemberPlus) for offline listening, courses, & extra features. 2. Headspace: Guided Journeys to a Calmer Mind What it is: Headspace is known for its user-friendly interface & structured meditation courses on everything from stress & anxiety to focus & sleep. Why it’s brilliant for us: Clear, simple guidance: If you’re new to meditation or prefer a more guided approach, Headspace excels. Its foundational courses are excellent for building a practice. Targeted support: Need to sharpen your focus before a deep work session? There’s a meditation for that. Feeling overwhelmed? There are specific exercises to help. This targeted approach is perfect for busy entrepreneurs needing quick, effective solutions. "SOS" meditations: Short, 2-3 minute meditations for moments of acute stress or overwhelm – a lifesaver when you’re up against it. Cost: Subscription-based (offers a free trial). 3. Calm: Find Your Peace, Especially at Night What it is: Calm offers a wide range of meditations, music, mindfulness exercises, & is particularly famous for its "Sleep Stories" narrated by well-known voices. Why it’s brilliant for us: Sleep is your superpower: As entrepreneurs, especially mothers, quality sleep can feel elusive but is so crucial for our energy, clarity, & emotional regulation. Calm’s Sleep Stories are designed to help you drift off peacefully. Soothing soundscapes: If meditation isn't your thing, the calming music & nature sounds can create a more peaceful working environment or help you unwind. Masterclasses on well-being topics: Beyond meditation, Calm offers audio programs on topics like mindful eating & breaking bad habits, contributing to a more holistic sense of well-being. Cost: Subscription-based (offers a free trial). 4. Clementine: Mind Care for the Modern Woman What it is: Clementine is an app designed specifically by women, for women, using hypnotherapy techniques to help with confidence, anxiety, sleep, & body positivity. Why it’s brilliant for us: Tailored to female experiences: The content directly addresses common female challenges & aspirations. It feels very understood. Short, impactful sessions: Many sessions are just 5-15 minutes long, making them easy to fit into a packed schedule. Perfect for that "squeeze it in while the kids are momentarily distracted" moment. Hypnotherapy for deep shifts: If you're looking for something beyond traditional meditation to help shift limiting beliefs or build inner confidence, Clementine’s approach can be very powerful. It helps cultivate that inner certainty needed to make bold moves in your business. Cost: Subscription-based (offers a free trial). 5. Balance: Your Personalised Meditation Coach What it is: Balance offers a unique approach by creating personalised meditation plans that adapt to your experience & goals over time. It asks you questions about your meditation experience, goals, & challenges, then tailors content accordingly. Why it’s brilliant for us: Feels like 1:1 guidance: The personalization makes it feel like you have a meditation coach in your pocket, guiding you step-by-step. This can be great for building consistency. Evolves with you: As your practice develops or your needs change (e.g., more stress one week, need for focus another), the app adjusts, keeping it relevant. Skill-building focus: Balance aims to teach you the underlying skills of meditation, so you become more self-sufficient in your practice over time. This is incredibly empowering for long-term mental fitness. Cost: Typically offers a free first year, then transitions to a subscription. Weaving Wellness into Your Wonderfully Hectic World Okay, so we have the tools. But how do we actually use them when it feels like there isn’t a spare second in the day? Start Small & Be Kind to Yourself: You don’t need to find an hour. Five minutes is a fantastic start. Seriously. Five minutes of focused breathing can reset your nervous system. Anchor it to an Existing Habit: Try a short meditation while your morning tea is brewing around 7:30 am when the kids are eating breakfast, or listen to a calming track during your commute (if you have one!), or just before you check your emails. If you always check your emails at 9 am, try listening to a calming track for five minutes before you dive in. Schedule It (Loosely!): If it helps, block out 10-15 minutes in your calendar. But if that feels too rigid, just aim for "sometime today." I know all too well that with little ones, the best-laid plans can go awry when someone suddenly needs a snack, a cuddle, or has decided to redecorate the living room wall with permanent marker (yes, that happened). Involve the Family (If You Want): Sometimes, a short, calming kids' meditation can be a shared moment of peace. Or, it might be your sacred solo time – & that’s perfectly okay too! See it as an Investment, Not a Chore: Every minute you dedicate to your mental well-being is an investment in your clarity, your creativity, your patience, your resilience… & ultimately, your business's success & your family's happiness. It’s about creating those internal systems of calm & focus that allow everything else to flow more smoothly. Your Wellbeing, Your Unshakeable Foundation My lovely Femmeprenistas, in the whirlwind of building empires & raising humans, please remember that you are your business's most valuable asset. Taking ownership of your mental well-being isn't just an act of self-care; it's a profound act of personal responsibility & one of the smartest business strategies you can implement. It’s about equipping yourself with the inner strength to navigate the inevitable challenges, to celebrate the wins with genuine joy, & to build a business & a life that truly nourishes you from the inside out. These apps are simply tools to support you on that journey. Explore them, find what resonates, & remember that even the smallest steps towards inner calm & clarity can make a world of difference. You’ve got this. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Conquer Your Niche Fears: Why "Small" Can Be Mighty (and Profitable!) Ever feel like your business idea is too niche? Like you’re focusing on such a specific slice of the market that it won’t support a fulfilling, let alone profitable, business? Darling, you are NOT alone. I remember staring at my business plan for Cocoista, wondering if focusing solely on afro hair & beauty products was limiting my potential, before realising how powerful that specialisation could be. It’s a fear I hear all the time from the incredible women in the Femmeprenista female entrepreneur community: Find Your Tribe , especially when they’re just starting out. It’s that little voice whispering, "What if there aren’t enough people who need that specific thing?" But what if I told you that this fear is actually a golden opportunity in disguise? Let's chat about why niching down—even when it feels scary—isn't just smart, it's often the secret sauce to building a truly thriving and scalable business. And guess what? It's a principle I've lived and breathed, not just preached, throughout my own entrepreneurial rollercoaster. This reminds me of that time I was trying to launch Nisbett & George while juggling a newborn & uni deadlines. It felt like trying to build a house of cards in a hurricane, with Espresso, our hyper puppy, “helping” by chewing on the blueprints. But even amidst the chaos, focusing on a specific niche within fashion accessories gave us the clarity and traction we needed to get started. From Niche to Nice: My Journey with Nisbett & George Now, I’m not going to pretend my journey has been all sunshine and rainbows. It’s been more like a “one eyeliner on because the baby decided to use my makeup bag as a finger-painting kit” kind of path. You know those mornings, right? But those messy, real-life moments are part of what I want to share because they’re your reality too. One of my early entrepreneurial ventures, Nisbett & George (which I co-founded fresh out of uni, with my eldest as a baby – talk about a juggle!), was born from this very dilemma. The E-Factor competition in my final year at UEL felt like a “now or never” moment, even as a new mum. I knew I wanted to build something, but the sheer overwhelm of "what" was paralysing. Sound familiar? We started niche, focusing on a specific area within fashion & accessories. This allowed us to become experts quickly & connect deeply with ideal clients. We built trust faster & commanded premium prices because we were solving a specific problem. This niche wasn't our end goal, but a strategic launchpad for expansion. This experience deeply shaped how I now approach supporting the ambitious women in Femmeprenista – it's all about starting strong, then scaling strategically, not scattering your energy. We're in this together, darling. Why Niche is the New Black (and Green…& Whatever Colour You Fancy!) A tightly focused niche isn't about limiting yourself; it's about strategically positioning yourself to: Become a Recognized Expert: In a crowded market, expertise is your superpower. A niche allows you to own a specific area of knowledge, making you the go-to authority. Command Premium Prices: When you’re the expert solving a specific, high-value problem, you can charge what you’re worth. Think about it – would you rather be the jack-of-all-trades, or the master of one highly sought-after skill? Attract Loyal Clients: A niche helps you attract the right clients – the ones who truly value your expertise & are willing to invest in your solutions. These become your raving fans & your biggest advocates. Build a Solid Foundation: Starting niche provides the stability & focus to build a robust business foundation, develop your core systems, and refine your marketing strategies before scaling to broader markets. My MBA taught me the importance of this strategic, phased approach – it's about laying a strong foundation before building the empire, darling. Work Smarter, Not Harder: This is where strategically integrating AI can be a game-changer. By focusing on a specific niche, you can leverage AI tools for hyper-targeted marketing. For example, imagine using AI-powered chatbots to answer common customer questions instantly, freeing up your time to focus on strategic growth or, you know, actually having a conversation with your family without one eye on your phone. Think of AI as your intelligent assistant in the entrepreneurial marathon. It's not about replacing the human touch, but amplifying it. Validating Your Niche: From Fear to Authentic Branding Of course, niching down doesn’t mean blindly picking something and hoping for the best. It requires a bit of smart detective work—enter market research and testing. This ensures your passion and purpose are aligned with a viable market. Think of it as building a beautiful garden; you wouldn’t just throw seeds randomly and hope they grow, would you? You’d carefully choose the right plants for your soil and climate, nurture them consistently, and watch them flourish. Building a business is similar - we need to choose the right "soil" (market) for our unique seeds (ideas). The Spark Program Page is designed specifically to guide you through this process, helping you validate your specialized market, define your ideal client, and craft a strong foundational plan. From Limiting Beliefs to Limitless Possibilities Now, I know what you might be thinking: "This sounds amazing, Carlene, but…what if my specialized area is too small? What if I outgrow it too quickly?" Remember what I always say, "if I don't get there, that's my fault, even if my path might be slower due to commitments like four kids and a PhD." I’ve learned firsthand, even juggling my business whilst recovering from my fourth C-section and navigating a PhD, that ownership is key, no matter the obstacles. Remember, darling, "to become the tree, you have to cease being the seed." - Myron Golden. The beauty of a focused business is that it’s not a prison; it’s a starting point. With the right strategies, a seemingly "small" niche can become incredibly profitable, providing the financial freedom and flexibility we all crave. As your business grows, you can strategically expand your specialized area by: Developing Related Offerings: Once you’ve established your expertise in one area, you can create complementary products or services that cater to your existing client base’s evolving needs. For example, if you coach fitness for pregnant women, you might create a post-partum workout guide with video demonstrations, a nutrition plan for new mothers featuring quick, healthy recipes, or even a support group for navigating the emotional rollercoaster of motherhood. It's about building a holistic ecosystem of support. Targeting Adjacent Markets: Look for related markets where your expertise is transferable. This allows you to expand your reach while still leveraging your core strengths. For instance, if you specialize in social media marketing for beauty brands, you could expand to fashion or lifestyle brands, offering tailored strategies based on your deep understanding of visual platforms & influencer marketing. Think of it as concentric circles of expansion, starting with your core expertise and strategically moving outwards. Leveraging Collaborations: Partnering with other businesses serving complementary niches can introduce you to new audiences and expand your reach organically. For instance, if you’re a business coach specializing in launch strategies, collaborate with a web designer who creates beautiful, high-converting websites. Imagine offering a joint package where you guide the strategy and your partner creates the perfect online home for their brand – a true win-win! Your Smallest Viable Step: Join the Conversation! Ready to dive deeper into the world of niching & conquer your fears? Connect with us over in our free, global Femme:Connect Community Page ! It's a space where ambitious female entrepreneurs, just like you, share their struggles, celebrate their wins, & lift each other up. We even have dedicated threads for navigating the joys (and let’s be honest, sometimes the chaos) of school holidays – because who else truly understands the juggle of a 12-week summer break and trying to run a business, right? Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

AI Allies for Entrepreneurs: Conquer Overwhelm & Scale Your First AI Allies: Carlene Nisbett's Guide to Conquering Daily Overwhelm (Part 1) Picture this: it’s 9 PM. The kids are *finally* asleep (mostly!). You’ve got a mountain of emails that seem to breed in the dark, three blog posts to outline, your social media calendar is looking decidedly blank, & tomorrow’s crucial meeting agenda is… well, let’s just say it’s still a twinkle in your eye. Sound familiar? If you’re nodding along, possibly with one eye on a lukewarm cuppa & the other on your ever-expanding to-do list, then darling, you’re in exactly the right place. Honestly, as a fellow CEO, a mum to four wonderful, energetic humans (ranging from a teenager down to a baby, so yes, I *get* the beautiful chaos!), & someone who’s also navigating a PhD in Black female entrepreneurship, I know the feeling of being stretched thinner than last week’s cling film. The juggle is real, isn't it? It often feels like we need to clone ourselves just to keep all the plates spinning. See, this is an example of when the kids will be running, right? We're trying to have a conversation, & we can't even have a business conversation! But what if I told you there’s a new breed of support system emerging? Not another human to manage (phew!), but intelligent tools ready to become your most steadfast allies in the daily battle against overwhelm. I’m talking about Artificial Intelligence, or AI. Now, before you click away thinking, “Oh, here we go, more complicated tech I don’t have time for!” – hear me out. This isn’t about becoming a tech wizard overnight. It’s about strategically inviting a few clever digital helpers into your world to take some of that relentless pressure off. This is Part 1 of my guide to doing just that – gently, practically, & with immediate relief in mind. Beyond Ticking Boxes: Why These AI Allies Truly Matter Let’s be clear. The goal here isn’t just about cramming more tasks into your already jam-packed day. That’s just a shortcut to burnout, & we’re all about building businesses & lives that genuinely flourish. The true magic of these AI allies lies in their ability to free you up. Free up your time, yes, but more importantly, free up your mental energy, your creativity, your unique brilliance. Imagine reclaiming precious hours to focus on what *only you* can do: connecting deeply with your clients, innovating within your business, strategising for real growth, or simply being fully present with your family & taking a moment for yourself. That’s what this is about. It’s about working smarter, not just harder, & channelling that saved energy into activities that truly light you up & move your business forward, nurturing not just your bottom line but your soul too. According to a McKinsey report, AI automation can save business owners up to 40% of their time on routine tasks! This is about finding better ways to manage your energy, ensuring your business fuels you rather than drains you, a concept we explore deeply within the Business Flourish Framework . Think of it as 'Fuel' in our Business Flourish Framework. Is AI Replacing You? Think of It As Your Supportive Sidekick One of the biggest misconceptions I hear about AI is the fear that it’s here to replace us. Let me reassure you: that’s not what these foundational tools are about. Think of them as incredibly efficient personal assistants, ready 24/7 to tackle those repetitive, time-guzzling tasks that often steal your focus from your zone of genius. Your unique insights, your personal touch, your empathy, your creative vision – those are irreplaceable. AI can’t replicate the heart & soul you pour into your business, especially when it comes to crafting that authentic brand & marketing that truly connects. What it *can* do is handle the admin, the initial drafts, the scheduling logistics, giving your unique talents more space to shine. I like to call that ‘Flow’, the AI-driven systems that can get the grunt work done. Guiding Scaling Leaders: Practical First Steps for Business As a mum who’s built businesses amidst the beautiful chaos of nappies, school runs, teenage angst, & now, a new baby boy alongside my toddler daughter (not to mention our two lively Miniature Pinschers, Cappuccino & Espresso, who add their own spice to the mix!), I understand the need for solutions that are practical, easy to implement, & actually make a difference *now*. I remember one time I got all excited & trusted AI to write a whole email campaign without reviewing it properly… only to discover it sounded like a cheesy robot & completely missed the mark! See, sometimes the toddler will be running around with one of my shoes while I’m on a call & you can't even have a business conversation! It’s hard to focus! Ever tried to get ready in the mornings, only for your 6-year-old to decide your presentation slides need glitter? Then you go outside with one eyeliner on & the other still in your bag because you were trying to clean castor oil off the carpet! That’s why I focus on tech that slots right into your life! This guide isn’t an exhaustive list of every AI tool under the sun – that would just add to the overwhelm! Instead, I’ve curated a handful of foundational "AI allies" that I believe can offer immediate relief & tangible benefits, especially for Scaling Leaders: established business owners looking to create more momentum through productivity & systems. These are tools that can help you streamline & scale, as we do with the AI ‘Fusion’ pillar in our Momentum Coaching . So, let’s meet your new team members… Your First AI Allies: A Practical Toolkit for Daily Relief Here are some key areas where AI can step in & lend a hand, right now: 1. Taming the Calendar & Email Beast **The Overwhelm:** Endless email back-&-forth trying to schedule meetings? Inbox overflowing with messages needing composed replies? It’s a huge time drain & mental load. I remember days when coordinating a simple coffee chat felt like organising a G7 summit, especially when factoring in everyone else’s commitments on top of my own family’s ever-shifting needs! **Your AI Allies Offer:** * **Time Saved:** Automate scheduling & slash admin time. * **Reduced Frustration:** Eliminate the email tennis for bookings. * **Quicker Responses:** Get a head start on email replies. **Tool Examples to Explore:** * **Calendly:** (Free plan available) My go-to for letting people book directly into my available slots. **Quick Step:** Connect your calendar to Calendly & send out your scheduling link today! * **Acuity Scheduling:** Another popular & robust option. **Quick Step:** Import your Calendly settings into Acuity in 5 minutes, to compare function. * **Gmail Smart Compose / Outlook Suggested Replies:** Built-in features that offer predictive text for emails. **Quick Step:** Enable this feature in your email settings right now. * **Shortwave:** An AI-powered email client designed to help you manage your inbox more efficiently. **Quick Step**: Download Shortwave and connect one of your email accounts this week. **Carlene’s Top Tip:** "These tools are fantastic for efficiency, but always give AI-suggested text a quick once-over. Add your personal warmth, a specific detail, or adjust the tone. Your unique voice & the specific context of your relationship with the recipient are what make your communications truly effective & build that know, like, & trust factor." 2. Conquering the Blank Page: AI for Written Content **The Overwhelm:** Staring at a blinking cursor, waiting for inspiration to strike for that blog post, social media update, or email newsletter? Writer’s block is real, especially when you’re tired or pulled in a million directions. See, sometimes the kids will be running around & you can't even have a business conversation! It’s hard to focus! **Your AI Allies Offer:** * **Idea Generation:** Brainstorm topics & angles. * **Drafting Power:** Generate initial outlines or even full first drafts. * **Overcome Blocks:** Kickstart your writing process when you’re stuck. * **Time Savings:** Significantly reduce initial writing time, giving you more space to refine & add your unique marketing flair. **Tool Examples to Explore:** * **Jasper (formerly Jarvis.ai):** A popular AI writing assistant. **Quick Step:** Generate three different headlines for your next blog post using Jasper. * **Rytr:** (Free plan available) Great for various short-form content types. **Quick Step:** Use Rytr to generate 5 different social media posts about your favorite service. * **Copy.ai:** Another strong contender for marketing copy. **Quick Step:** Create a new product description using Copy.ai. * **ChatGPT / Claude / Gemini:** (Free versions often available) Powerful conversational AI that can help with brainstorming, outlining, & drafting. **Quick Step:** Use this AI to create a new outline for your product. **Carlene’s Top Tip:** "Think of AI-generated content as a super-helpful, very eager junior assistant. It’s a fantastic starting point, but it’s *not* the finished product. It’s absolutely crucial to review, edit, fact-check, & most importantly, infuse everything with *your* unique brand voice, your expertise, your stories, & your personality. This is where your real magic lies, & it's what makes your audience connect with *you*." 3. Ditching Design Drama: AI for Images & Visuals **The Overwhelm:** Need a quick social media graphic, blog header, or presentation visual, but don’t have design skills or the budget for a graphic designer for every little thing? **Your AI Allies Offer:** * **Speedy Creation:** Generate custom visuals in minutes. * **Brand Enhancement:** Create on-brand images even without design expertise. * **Cost-Effective:** Save money on stock photos or hiring designers for simpler tasks. **Tool Examples to Explore:** * **Canva Magic Studio:** Canva Magic Studio can help you create eye-catching social media graphics for your launch in minutes, even if you're not a designer. **Quick Step**: Use Canva Magic Studio to create new launch graphics. * **Microsoft Designer:** Creates designs based on your text prompts. **Quick Step:** Create three different presentations using Microsoft Designer. * **Midjourney / DALL·E 3 (often via ChatGPT Plus or Bing Image Creator):** Generate unique AI art & images from text descriptions. **Quick Step**: Generate three pieces of AI art using these tools. **Carlene’s Top Tip:** "While AI can whip up impressive visuals, ensure they truly align with your brand’s aesthetic & message. Use them to enhance your authentic style, not replace it & remember, sometimes a simple, heartfelt photo taken on your phone can be just as powerful!" 4. Making Video More Manageable: AI for Video Content **The Overwhelm:** Know you *should* be doing more video, but the thought of scripting, filming, & especially editing, feels completely daunting? **Your AI Allies Offer:** * **Faster Production:** Create videos from text or existing content more quickly. * **Content Repurposing:** Turn blog posts or audio into engaging videos. * **Time-Saving Editing:** Simplify the editing process with AI-powered features. **Tool Examples to Explore:** * **Pictory.ai:** Transforms scripts & articles into videos. **Quick Step:** Create a new marketing video with a pre-written sales script. * **Descript:** AI-powered audio & video editing (it edits like a doc!). **Quick Step:** Transcribe one of your favorite podcast episodes in Descript to see how it works. * **Synthesia / HeyGen:** Create videos with AI avatars (use with caution & transparency!). **Quick Step:** Create one avatar with your product in its virtual hands (use with caution & transparency!). * **OpusClip:** Repurposes long videos into short, viral clips. **Quick Step:** Upload one of your old, long videos to generate short, viral clips. **Carlene’s Top Tip:** "Video is incredibly powerful for connection. Start simple! AI can help with the heavy lifting, but your authentic presence on camera (even if it’s just for a few minutes) is what builds trust. Don't aim for perfection; aim for connection." 5. Your Pocket Brainiac: AI for Quick Assistance & Ideas **The Overwhelm:** Need a quick answer to a question, a summary of a long article, or a rapid brainstorm on a new service idea, but don't want to fall down a Google rabbit hole? **Your AI Allies Offer:** * **Instant Answers:** Get quick information on a vast range of topics. * **Rapid Brainstorming:** Generate ideas, outlines, & thought-starters. * **Text Summarization:** Condense long documents or articles into key points. **Tool Examples to Explore:** * **ChatGPT / Google Gemini / Claude:** Excellent for conversational Q&A, brainstorming, & summarising. **Quick Step:** Ask one of these AI to generate three new marketing campaign titles for your product. * **Perplexity AI:** An AI search engine that provides answers with cited sources. **Quick Step:** Use it to quickly research any information needed on a project you are working on. **Carlene’s Top Tip:** "These tools are brilliant for a quick mental springboard or for getting a gist of something quickly. Always cross-reference important information, especially facts & figures, & remember that for deep strategic thinking or nuanced industry insights, your own expertise & critical analysis are paramount." 6. Making Meetings Actually Productive (Yes, Really!) **The Overwhelm:** Back-to-back meetings leaving you with no time to take notes, extract action items, or even remember what was decided? **Your AI Allies Offer:** * **Automatic Transcription:** Get a written record of your meetings. * **Clear Summaries:** Receive concise summaries with key decisions & action items. * **Improved Focus:** Participate more fully in the meeting, knowing the note-taking is handled. **Tool Examples to Explore:** * **Otter.ai:** Real-time transcription & meeting summaries. **Quick Step:** Use Otter.ai to transcribe one of your important meetings this week! * **Fathom:** Records, transcribes, & summarises Zoom meetings. **Quick Step:** Have Fathom generate a transcript for your team zoom call to see how it works. * **Fireflies.ai:** Another popular AI meeting assistant. **Quick Step:** Use it to keep notes on your client meetings to better refine your offerings. **Carlene’s Top Tip:** "Imagine actually being *present* in a meeting instead of frantically scribbling notes! These tools can be a game-changer for focus & follow-through. Just ensure all participants are aware & consent to recording, of course." 7. Working Smarter, Not Harder: AI for General Productivity **The Overwhelm:** That general feeling of mental clutter, too many manual repetitive tasks, & boundaries that keep getting blurred? This is where a more strategic integration of AI can truly help you reclaim your energy & streamline your operations. **Your AI Allies Offer:** * **Reduced Mental Clutter:** Automate routine communications & task management. * **Efficient Workflows:** Connect different apps & automate sequences of tasks. * **Better Boundaries:** Use AI to filter, sort, & manage incoming requests, helping you protect your focus time & prioritise your well-being. **Tool Examples/Types to Explore:** * **Workflow Automation Platforms (e.g., Zapier, Make):** Connect the apps you already use to automate repetitive processes without needing to code. **Quick Step:** Connect two of your favorite apps in Zapier today! * **AI-Powered Project Management features:** Many PM tools are now integrating AI to help with task suggestions, scheduling, & progress tracking. **Quick Step:** Check out which PM's are offering these services for your use. * **Intelligent Email Management tools:** Beyond smart compose, some tools help categorise, prioritise, & even draft replies to common email types. **Quick Step:** Trial one of these services to better manage your communications this month. * **AI-Enhanced Note-Taking Apps (e.g., Notion AI, Mem):** Help you organise thoughts, summarise notes, & find information quickly. **Quick Step:** Take notes using one of these services for better organization. **Carlene’s Top Tip:** "This is where we move beyond individual tasks & start looking at how AI can improve your overall business flow & help you protect that precious energy. Think about those little tasks that drain you daily – could an AI ally step in? For ambitious leaders, especially those looking to scale sustainably, leveraging these kinds of smart systems is key. It’s something we delve into deeply within our Momentum Coaching for established entrepreneurs." The Golden Rule: Your Authenticity is Your Superpower I cannot stress this enough: while these AI allies are incredibly powerful, they are tools & like any tool, their effectiveness is magnified when guided by a skilled, authentic human – that’s you! AI-generated content, suggestions, or visuals are brilliant starting points. They can save you time, spark ideas, & handle the grunt work. But the heart, the soul, the unique experiences, the genuine empathy, the specific stories that make your brand *yours* – that all comes from you. This is your personal responsibility when leveraging AI: to infuse everything with your authentic voice. It’s what builds real connections & lasting trust with your audience. Think of it as the crucial ingredient that turns a generic recipe into your signature dish. I often say, your story is what you have, what you will always have. It is something to own! This is Just the Beginning of Your AI Adventure… Phew! We’ve covered a lot of ground, haven’t we? But I hope you’re feeling more excited than overwhelmed. Consider this your friendly introduction, your Part 1, to the world of AI allies. There’s so much more to explore, from more advanced tools to the art of "prompt engineering" (which is just a fancy way of saying talking to AI effectively!). But for now, the most important thing is to simply start. Pick one area that feels particularly overwhelming for you right now. Choose one tool from the examples that piques your interest. Dip your toe in. Play. Experiment. See what happens when you invite a little AI support into your day. You’ve got this. You’re not alone in the juggle & these new allies are here to help you not just survive, but truly thrive – creating a business & a life you adore. Ready to connect with other ambitious female entrepreneurs who are also exploring smart strategies, including AI, to build businesses that flourish without the burnout? Come & join the conversation in our free global community . P.S. Remember that feeling of finding the *perfect* pair of shoes that are both stylish & comfortable? That’s what finding the right AI allies can feel like for your business – a total game-changer that makes everything a bit easier & more enjoyable! With warmth & belief in your brilliance, Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife & Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift… www.femmeprenista.com Join the conversation & get more insights: AI-Driven Business Strategies for Women

Redefining Success: What Does It Truly Mean to Flourish as a Femmeprenista? Ever catch yourself scrolling through Instagram, bombarded by picture-perfect "success" stories that leave you feeling… inadequate? Like you're somehow falling short because your reality isn't a constant stream of champagne wishes & caviar dreams? Me too, sister. There was a time when I'd see those perfectly curated feeds and think, "Wow, I'm failing." Literally. I remember one evening, after a particularly chaotic day of juggling client calls, school pick-ups, and a toddler who decided the dog's water bowl was a new swimming pool, I stumbled across this influencer's post about her "effortless six-figure launch" while lounging by the pool. I was covered in dog slobber & self-doubt, wondering what I was doing wrong. But you know what? I'm here to tell you that real success, the kind that truly nourishes us, is so much more than the filtered highlight reel. I'm excited to share my own journey and insights into what it truly means to flourish as a Femmeprenista. Beyond the Bottom Line: A Holistic View of Success My journey through the corporate world, starting a family (four amazing kids, two Miniature Pinschers – Cappuccino & Espresso – who add their own special brand of chaos to the mix!), and then building Femmeprenista has taught me this: true success isn't a destination, it's a feeling . It's the harmony of your actions & values, the integration of all the beautiful, messy parts of your life – the school runs, the toddler tantrums, the late-night study sessions (PhD life!). My ongoing research into Black female entrepreneurship constantly reinforces this: women are craving a deeper, more holistic definition of success. A common theme emerging from my research is the desire for work that aligns with personal values and allows for a rich family life. So, what truly lights you up? Is it the freedom to create your own schedule, so you can actually be there for those school plays or those last-minute "Mum, I need help with this project now !" moments? The deep satisfaction of building something meaningful, something that makes a real difference? The pure joy of spending quality time with your loved ones without that nagging guilt of an overflowing inbox? The quiet pride of building a legacy, not just for yourself, but for your children? For me, a "rich life" encompasses so much more than a fat bank account (though, financial security is definitely part of the equation!). It's about: Having the freedom and resources to create unforgettable memories with my family, spontaneous trips, celebrating milestones in style. Investing in my children's future, knowing I'm creating opportunities for them. The simple pleasure of having time for myself, time to pursue my passions (hello, fabulous shoes and my ever-growing plant collection!). Giving back to my community and making a real difference in the world. This expansive vision is what drives so many of the ambitious women I coach at Femmeprenista. They're tired of being undervalued, being just another cog in the corporate machine. They crave fulfillment, flexibility, and the freedom to design a life that truly reflects their values. Femmeprenista Female Entrepreneur Support: Find Your Purpose Owning Your Definition: Success & Female Entrepreneurs on Their Terms You know that feeling when your teenage daughter declares she has "nothing to wear" five minutes before the school run, even though her wardrobe is overflowing? Success can be like that. We're bombarded with so many external definitions (especially in this social media age!) that we lose sight of what truly matters to us . So, pause. Breathe. & Ask yourself: What does success feel like in my heart? What values are non-negotiable in my life & business? What kind of impact do I want to leave on the world? About (Femmeprenista) Clarity on your "why" is like having a compass in a dense forest. You might encounter unexpected detours (believe me, with four kids, a PhD, & two energetic Miniature Pinschers, my path is anything but straight!), but you’ll have that inner guidance to keep you moving forward. "Plans are nothing, but planning is everything" – it's about getting that clear vision. This principle is at the heart of my coaching, drawn from my own experiences, from those early days as a young mum navigating university, to launching businesses while juggling multiple jobs & family demands. For the Foundation Builder, just starting out, this "why" is the bedrock of your business. It's what will sustain you through the inevitable challenges. For the Visionary Leader, already achieving significant success, revisiting your "why" can reignite your passion and ensure you're still on the path that truly fulfills you. From Overwhelm to Empowerment: Taking Control as a Female Entrepreneur The juggle, the overwhelm – I so get it. One minute you're deep in a marketing strategy session, the next you're cleaning up a glitter explosion (courtesy of the six-year-old's "art project"). Or trying to have a serious business conversation with the soundtrack of Paw Patrol in the background (I swear, I know every word to that theme song!). But sister, the power lies not in blaming the system, but in working smarter . At Apple, I learned this firsthand. Managing event listings, I saw how a small process flaw could cause chaos. My focus wasn't on blame, it was on solutions – creating systems to prevent future errors. I realized that even in a corporate giant, questioning the status quo and finding better ways is essential. My research shows this resourcefulness is a recurring theme amongst successful female entrepreneurs. It’s about taking ownership & being proactive. This is where the Femmeprenista Business Flourish Framework comes in – a holistic system for building a sustainable business & a fulfilling life. My research continually reveals how important integrated strategies are for female entrepreneurs. A key finding is that women who prioritize mindset, efficient systems, & well-being alongside core business strategies are significantly more likely to achieve long-term success and avoid burnout. Developing a Resilient Mindset: This is about building unshakeable confidence, overcoming self-doubt, and fostering a growth mindset. Creating a Magnetic Brand: Crafting an authentic brand presence that attracts your dream clients effortlessly, speaking directly to their hearts & desires. Building Smart, AI-Powered Systems: Streamlining your workflows, automating tasks, & reclaiming precious time and energy. Prioritizing Wellbeing: Nurturing your mental, emotional, & physical well-being to prevent burnout & sustain high performance. Integrating AI Strategically: Leveraging AI as your intelligent partner, boosting efficiency & amplifying your impact across all areas. How We Work / Business Flourish Framework (Femmeprenista) Leverage smart AI tools to streamline your workflow & delegate or ditch what drains you. For example, that scheduling tool that syncs with your calendar and automates appointment reminders? Game-changer! What could you do with those extra hours – have a proper family dinner without rushing, finally focus on that big-picture strategy, or just breathe ? Remember, lovely, prioritizing yourself isn't selfish, it's essential . It fuels your ability to show up fully for your business, your family, & yourself. This is a core focus of my Momentum one-on-one coaching program, where we create personalized systems & mindset shifts for sustainable scaling. Celebrating Progress Over Perfection: Embracing the Journey Remember, lovely, success is a winding path, not a finish line. It's about celebrating the small wins, the progress, not just the big, shiny achievements. Right now, I'm grappling with the challenge of balancing my PhD research, launching new Femmeprenista programs, and being truly present for my four little ones (the puppy's latest obsession with chewing shoes doesn't help!). It's a daily practice in prioritization and self-compassion. So, what's one small, yet powerful step you can take today? Block out 30 minutes in your calendar for focused planning – no kids, no distractions, just you and your vision. Sign up for that free masterclass that's been calling your name. Knowledge is power, especially when it’s free! Treat yourself to 15 minutes of uninterrupted quiet time – even hiding in the bathroom counts! Commit to it, celebrate it, and watch the ripple effect it creates. You in? Share below, let's cheer each other on! Ready to define & achieve your version of success with expert guidance & a supportive community? For Foundation Builders, just starting out, the Spark Programme provides clarity, validation, & a solid foundation for growth. Spark Programme Page For Visionary Leaders, ready to scale and create a lasting impact, Ascend Executive Coaching offers personalized 1:1 support. Ascend Executive Coaching Page Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

The Phantom Parent: When "Watching the Kids" Means Watching Netflix Let's be honest, ladies. How many times has your partner declared they're "watching the kids," only for you to return to a scene of utter chaos, a distinct lack of supervision, & the lingering aroma of microwave popcorn? It's the phantom parent paradox – they're there, physically present in the same building as the offspring, but their engagement level is hovering somewhere between zero & “Did you see that TikTok?” This isn't a man-bashing session (though, honestly, sometimes a good vent sesh is what the doctor ordered!). This is about the real-life juggle so many of us, especially Millennial mums like myself, face – the mental load that seems to magnetically cling to us, even when we're supposedly off duty. Studies show that working mothers disproportionately shoulder the mental load, experiencing higher levels of stress and burnout. https://www.apa.org/news/press/releases/stress/2010/families . This resonates deeply with my own PhD research exploring the unique pressures faced by women entrepreneurs. It's like, you know, when you meticulously plan a work project, map out every stage, have all your ducks in a row... only for the ducks to decide it's bath time & flood the entire bathroom just as you sit down for a crucial client call? You salvage the call, mop up the flood, & somehow still manage to deliver a killer presentation. But that mental switch, the constant awareness of everything going on, even when you're focused elsewhere, that takes energy. It's the mental equivalent of running a marathon while herding energetic puppies – much like trying to write this blog post with Espresso, our miniature pinscher puppy, using my foot as a chew toy while my toddler "helps" by randomly hitting the keyboard. My husband is a great guy. He genuinely thinks he's pulling his weight with the kids. But there's a world of difference between being in the same room as the small humans & actually, you know, parenting them. He calls it "supervising." I call it "proximity." I vividly remember one incident—well, one of many—where I had carved out some precious work time while my partner was supposedly on kid duty. It's like that "Little Red Hen" fable, right? You're trying to sow, reap, and bake the entrepreneurial bread, but everyone else is conveniently unavailable until it's time to eat. I had a deadline looming, & I was finally in the zone, crafting a killer marketing strategy for a new client. I emerged from my office a couple of hours later, expecting a scene of domestic bliss. What I found instead was: My two-year-old happily decorating the living room wall with peanut butter (Espresso, our hyperactive puppy, was "helping" with enthusiastic licks). My six-year-old trying to teach the baby sign language (mostly consisting of made-up gestures). My teenager nowhere to be seen (presumably absorbed in the latest TikTok drama). My partner was on the sofa, blissfully engrossed in a documentary about ancient Egypt, looking slightly bewildered by the peanut-butter art installation. He even had the audacity to say, "They were pretty quiet, weren't they?" Truthfully, early on, even I struggled to articulate what kind of help I needed. It wasn't just about bodies; it was about engaged presence. I distinctly remember one particularly overwhelming day, post C-section with the baby, trying to manage the business & the older three. The dogs were literally crated all day, which broke my heart. I knew I needed more than just someone "around"; I needed active, engaged childcare that gave me the mental space to work. That experience forced me to get very clear about communicating my needs, not just for my business, but for my own sanity. Now, I know this sounds like a comedy sketch, but the underlying reality is often more frustrating than funny. It's not about the peanut butter (though, seriously, who knew it could stick so well to walls?). It's about the disconnect. It's about the constant mental calculations we, as mothers, seem to be doing – "Have they eaten? Are they safe? Has anyone seen the hamster?" Even when we're trying to focus on other things, a part of our brain is still on high alert, monitoring the potential for toddler-induced disasters. It's exhausting. This constant context-switching & the immense mental load it creates are common themes in my PhD research on Black female entrepreneurship, highlighting the immense mental and emotional labor involved in balancing business & family. It's like having Dora the Explorer playing on repeat in your head while trying to solve a complex equation. The real kicker? This "phantom parenting" phenomenon extends beyond just childcare. It's the mental load of remembering birthdays, scheduling appointments, planning meals, keeping track of school events – the list is endless. It's the invisible web of responsibilities that we often carry without even realizing it, until we're so overwhelmed we feel like screaming into a pillow. & then the pillow fights back because it's full of peanut butter. So, what's the solution? If you're a Foundation Builder, just starting out on your entrepreneurial journey, or even a Scaling Leader juggling a growing business with family, this mental load can feel crippling. I'm not advocating for a life of rigid schedules or turning into a drill sergeant with a clipboard (though a clipboard might be helpful for tracking the hamster's whereabouts). It's about open communication, shared responsibility, & recognizing the mental load for what it is – a very real & often invisible form of labor. This is where the FUEL pillar (prioritizing your well-being) of our Business Flourish Framework comes in. Prioritizing your well-being, both mental & emotional, is crucial for navigating the entrepreneurial rollercoaster. Remember Lisa Nichols' powerful reminder, "Your job is to fill your own cup, so it overflows." Fusion, our strategic approach to integrating AI, can also free up mental space by automating routine tasks, so you can focus on what truly matters: your family & business growth. Here are a few practical steps you can take today: Start the conversation: Talk to your partner. Explain the subtle, yet significant, differences between true childcare & simply being in the same postcode as the children. Sometimes they genuinely don't see it. Use specific examples, like, "Remember last week when I had that important client call & came back to find a peanut butter masterpiece on the wall? That made it really hard to focus on finishing my proposal." For instance, if your partner’s idea of "watching the kids" involves scrolling through their phone while the little ones wreak havoc, gently explain how this actually adds to your mental load because you’re constantly anticipating potential disasters, even when you’re trying to work. Be super specific: Instead of saying, "You're not helping enough," try “Next time, could you actively engage the toddler with crayons & paper, or supervise the six-year-old with her homework, while the baby naps? That would free up my mental space to focus on work.” Specificity eliminates ambiguity. If your partner isn't sure how to engage the kids meaningfully, create a simple list of activities they can do together, or set up a designated "play zone" with age-appropriate toys & materials. This preemptive planning can prevent a lot of chaos (and peanut butter incidents). Divide & conquer: Create a shared calendar & clearly assign responsibilities for specific tasks, from school pick-ups to meal planning. Even something as simple as, “You’re on dinner duty Monday-Wednesday, I’ve got Thursday-Sunday,” can lift a huge weight. This isn't about micromanaging; it’s about shared responsibility and creating systems that work. My partner & I use a shared Trello board for family tasks – it's a game-changer! Remember, creating a fulfilling life – not just in business, but in all areas – involves recognizing imbalances & taking proactive steps to address them. This isn't about blaming or pointing fingers. It’s about working together, smart work, to create a family dynamic that supports everyone's well-being & allows us, as female entrepreneurs & mothers, to truly thrive. It begins with recognizing our own needs & then confidently & clearly communicating them. Does this resonate with you? Share one specific win you've had this week in managing the mental load in the comments below. It can be isolating navigating this, but remember – you’re not alone! Imagine a life where you can confidently focus on your business and be fully present with your family. It's achievable with the right mindset, strategies, and support. Join our free, global Femme Connect Community for support, strategies, and a safe space to share your experiences with other women who get it. If you're feeling the pressure of the mental load, especially as a mum trying to build a business, Femme Connect is your lifeline. It’s a place to connect with other women navigating the same challenges, access expert guidance on topics like work-life integration & strategic time management, and find the encouragement you need to keep going, even when it feels like you're juggling flaming torches while balancing on a unicycle (because, let's be real, motherhood sometimes feels exactly like that!). Join us here: https://www.femmeprenista.com/femmeconnect Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Dreaming of Becoming a Coach? Here’s How to Build a Business That Truly Lights You Up (Yes, Even as a Busy Mum!) Have you ever felt that deep, undeniable pull? That whisper (or maybe it’s a full-on shout by now!) telling you that you’re meant for more – more impact, more freedom, more work that genuinely feels like you? For so many ambitious women, especially those of us juggling the beautiful chaos of motherhood, coaching emerges as this incredible beacon of possibility. It’s a chance to share your wisdom, empower others, & design a life that finally feels like it fits . By the end of this post, you'll have a clear roadmap for building a coaching business that aligns with your life. I get it. I really do. My own journey into entrepreneurship, which you can read a bit more about About Femmeprenista / Carlene Nisbett's Story , was fuelled by that very same desire for flexibility, for making a real difference on my own terms, & yes, for escaping a corporate world that often felt misaligned with the life I wanted to build for myself & my family. But here’s the thing, lovely: becoming a coach is about so much more than just learning coaching skills or getting a certificate. In a world where it sometimes feels like everyone is a coach, the real magic, the sustainable success, lies in strategically crafting a coaching business – a business that’s a true reflection of your unique voice, your deepest values, & the beautiful, messy, wonderful realities of your life. The Femmeprenista Approach: It’s About Building a Business , Not Just a Practice I see so many brilliant women with incredible gifts get stuck. They’re passionate, they’re skilled, but they try to build their coaching practice on passion alone, & often, it leads to overwhelm, inconsistent income, & that heart-sinking feeling of “Is this actually going to work?” Here at Femmeprenista, we do things differently. We believe that to truly thrive as a coach, you need to think like an entrepreneur from day one. It’s about building an intentional, value-aligned business that not only serves your clients powerfully but also nourishes you – your energy, your well-being, & your life outside of work. Especially if you’re a mum, like me, navigating school runs, toddler tantrums (perhaps while you’re trying to outline your next program!), & the endless pursuit of a hot cup of tea, your business has to work for your life, not the other way around. This isn't about adding more to your already overflowing plate. It's about working smarter, aligning your business with your inherent strengths, & taking responsibility for carving out a path that feels authentic & sustainable. Laying the Foundation: Your Unique Coaching Business Blueprint So, how do you actually build this kind of aligned & sustainable coaching business? It starts with a rock-solid foundation, built on principles that consider your whole self & your whole life. Think of it as creating your unique blueprint, one that’s perfectly tailored to you. 1. Unearthing Your Unique Voice & Vision (The Heart of Your Focus) Before you even think about packages or pricing, we need to go deeper. What truly lights you up? What’s your unique philosophy? What are the core values that will underpin every decision you make in your business? This isn't just fluffy stuff; it’s the bedrock of a coaching business that has longevity & attracts your soulmate clients. Your "Why" is Your Compass: Why coaching? Why this kind of coaching? Connecting to your deeper purpose will keep you anchored when things get challenging. If you're looking to explore this further, finding clarity on your mission is something we deeply believe in when it comes to Femmeprenista Female Entrepreneur Support: Find Your Purpose . Own Your Story, Own Your Niche: Your lived experiences, your triumphs, your challenges – they’ve all shaped you & given you a unique perspective. Don't shy away from them. I remember when I was qualifying as a coach, the journey itself was so transformative. It wasn't just about learning techniques; it was about discovering who I was becoming, the unique lens I brought. It took longer than I anticipated, especially as I was pregnant with my third daughter at the time, but that period of profound self-discovery was invaluable. This is where you start to carve out your unique space. Cultivate a Resilient Mindset: The entrepreneurial path is a rollercoaster, let’s be honest! There will be highs, & there will be moments of doubt. Building mental resilience, learning to navigate limiting beliefs (we all have them!), & leading yourself with confidence are non-negotiable. 2. Crafting Offers That Sing to Your Ideal Clients (Your Authentic Flair) Once you’re clear on your unique voice & vision, you can start to craft coaching offers that feel like a natural extension of who you are & powerfully serve the people you’re meant to help. Niche Down to Scale Up: I know, niching can feel scary! It feels like you’re limiting yourself. But trust me on this, lovely: trying to be everything to everyone usually means you’re nothing to anyone. Getting crystal clear on who you help & what specific problem you solve for them is a superpower. It makes your marketing easier, your message clearer, & your impact deeper. Value-Packed, Authentic Offers: Design services that your ideal clients are actively seeking & that you genuinely love to deliver. Think about the transformation you provide. What’s it really worth to someone to overcome that challenge or achieve that dream? This isn't about pulling numbers out of thin air; it's about understanding the profound value you bring. Speak Their Language: How do you articulate the value of what you do in a way that has your ideal clients nodding along, thinking, "She gets me!"? This is about developing authentic messaging that connects on an emotional level, showing up consistently, & building genuine relationships. 3. Designing for Real Life: Systems for Sustainable Flow (And a Dash of Smart Fusion!) This is where so many aspiring coaches (& entrepreneurs in general!) get tripped up. They have the passion, they have the skills, but they don’t have the systems to make it all work without burning out. Especially when you’re juggling motherhood, a robust PhD program, & trying to, you know, actually live , sustainable systems are your best friend. Embrace Simplicity & Efficiency: You don’t need complex, expensive software to get started. Think about the core processes: How will clients book sessions? How will you take payments? How will you onboard them smoothly? Simple, streamlined systems reduce friction & free up your precious time & energy. Work Smarter, Not Harder (Hello, AI!): We live in an incredible time where technology can be a true partner. Smart AI tools, for instance, can help automate routine tasks. Women can use AI to create content, manage communications & schedule meetings, saving time to focus on what they do best – coaching! This isn't about replacing the human touch; it's about enhancing your capacity. In fact, 82% of women reported AI increased their output at work, according to McKinsey's 'Women in the Workplace 2023' study https://www.mckinsey.com/featured-insights/artificial-intelligence/what-do-women-want-from-ai . I remember trying to manage client communications for my early ventures while one of my little ones was determined that my keyboard was a new kind of percussion instrument – efficient systems & smart tools became my lifeline! Boundaries for Balance: As a coach, you’ll be giving a lot of energy. It’s crucial to establish clear boundaries around your working hours & availability from the outset. This protects your wellbeing & ensures your business supports your life, not the other way around. 4. Fueling Your Journey: Wellbeing as a Non-Negotiable I cannot stress this enough: your wellbeing is not a luxury; it’s the fuel that powers your sustainable success. If you’re running on empty, you can’t serve your clients effectively, & you certainly can’t build a business that lasts. Prioritise Yourself: As mothers, we’re often conditioned to put everyone else first. But in business, & especially as a coach, you must fill your own cup. What recharges you? What nourishes your mind, body, & spirit? Schedule it in, just like a client appointment. Mindful Energy Management: Pay attention to your energy levels. When are you most productive? When do you need to rest? Designing your work around your natural rhythms, rather than forcing yourself into a rigid mould, is key to avoiding burnout. For example: Time blocking: dedicate specific hours of the day for coaching clients & set aside rest times in between. Delegation: where possible delegate tasks such as virtual assistant duties to external parties. Quick mindfulness exercises: dedicate 5-10 minutes of each day to breath deeply or listen to music. Build a Supportive Network: Entrepreneurship can sometimes feel lonely. Connect with other like-minded women who understand the journey. Share your wins, your challenges, & lean on each other for support. If you're looking for a supportive community of ambitious female entrepreneurs to connect with, share wins, & get advice, I’d love to invite you to join our free global community, Femme:Connect . It’s a wonderful space to find your people! Join Our Facebook Community Today Taking Responsibility: This is Your Coaching Empire to Build Throughout this journey, the most powerful tool you have is your commitment to responsibility. Yes, there might be challenges. Yes, the market might seem noisy. Yes, juggling it all as a mum can feel overwhelming some days (believe me, I’ve been there, trying to finalise a proposal with a sick toddler on my lap & the distinct aroma of burnt toast wafting from the kitchen!). But ultimately, you are the architect of your coaching business. You get to decide your niche. You get to define your offers. You get to set your boundaries. Embracing this ownership is incredibly empowering. It means that even when things are tough, you have the power to adapt, to learn, & to keep moving forward towards your vision. My own path has been far from linear – from selling sweets in the playground to various corporate roles, an MBA, & now a PhD alongside raising four children – but at every stage, taking ownership of my choices & my progress has been key. Before I developed the Business Flourish Framework, I remember feeling completely swamped, trying to keep all the plates spinning – the kids, the house, client calls, the endless marketing tasks – & wondering if I was kidding myself thinking I could actually build a successful coaching business amidst it all. I often felt like I was failing everyone, including myself! "But What If…?" Navigating Common Coaching Hurdles It’s natural to have doubts & questions as you embark on this path. Let’s tackle a few common ones: "I'm not expert enough/Who am I to be a coach?" Ah, good old imposter syndrome! Pretty much every coach feels this at some point. Remember, you don’t need to know everything . You just need to be a few steps ahead of the people you’re helping. Your unique experiences & perspective are valuable. Focus on the transformation you can facilitate. Action 1: Celebrate Small Wins: Keep a "win" journal & write down every positive client outcome, no matter how small. Action 2: Focus on What You Do Know: Make a list of your expertise & unique strengths. Then niche down to focus on helping people with that. Action 3: Reframe Imposter Syndrome: Understand that imposter syndrome is often a sign you're stretching yourself and growing. "The market is too saturated with coaches." It might seem that way, but there’s always room for you – for your unique voice, your specific niche, & your authentic approach. The more you lean into what makes you different, the less "competition" matters. Action 1: Get Crystal Clear on Your Niche: Deeply understand your ideal client's needs & desires, so you can serve them in a unique way. Action 2: Showcase Your Personality: Infuse your brand with your authentic self. Let your personality shine through in your content & interactions. Action 3: Focus on Building Relationships: Instead of obsessing over competitors, build genuine connections with potential clients. "I don’t have the time with my kids/other commitments." This is a very real concern for many mothers. But it’s also why building an aligned & sustainable business is so crucial. By being strategic with your niche, your offers, & your systems, you can design a coaching business that fits around your life, rather than consuming it. It’s about quality of time, not just quantity. Action 1: Batch Similar Tasks: Dedicate specific blocks of time to similar activities (e.g., client calls, content creation, admin). Action 2: Time Blocking with Intention: Schedule all your commitments (work, family, self-care) into your calendar & stick to it as much as possible. Action 3: Outsource or Delegate: Identify tasks that can be delegated to a virtual assistant or outsourced to other professionals. Ready to Build a Coaching Business That Truly Fits You ? Becoming a coach can be one of the most rewarding paths you’ll ever take. It’s a chance to make a profound impact, create the flexibility you crave, & build a business that is a true expression of who you are. But it requires more than just passion; it requires strategic action, a commitment to your own growth, & a willingness to build a business with intention. I remember when I first tried to niche down, I was terrified I'd lose clients & almost gave up before I saw the benefits. If you’re an aspiring coach, particularly if you’re in that "Foundation Builder" stage, feeling that pull but needing clarity on your niche, how to validate your unique coaching idea, & create a solid action plan before making huge investments, then our Spark Program might be the perfect next step for you. It’s designed to help you lay that crucial groundwork, so you can move forward with confidence & clarity. You can find out more about how we help Foundation Builders lay a strong groundwork here Spark Program Page . Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Marketing Mastery for the 7-Figure Visionary: Amplifying Your Impact & Legacy Darling, if you're reading this, you've already achieved something incredible. You've built a thriving business, shattered glass ceilings, & joined the ranks of 7-figure female leaders. Give yourself a massive pat on the back – you deserve it! But honestly, even at this level, there are new challenges, fresh mountains to climb, & a burning desire to create a legacy that lasts. And let's be honest, basic marketing advice just won't cut it anymore. You're a visionary, and you need visionary strategies. So, grab your favorite cuppa (or something a bit stronger, if it's that kind of day!), because we're about to dive into advanced marketing & positioning strategies specifically designed for you – the 7-figure female leader. This isn't just about chasing vanity metrics or simply adding another zero to your revenue; it's about amplifying your impact, solidifying your market dominance, & crafting a legacy that echoes for generations. Beyond Basic: The Visionary's Marketing Playbook You've likely mastered the fundamentals – building a strong brand, attracting your initial clients, & creating consistent income streams. But as a Visionary Leader, your focus needs to shift. You're no longer just building a business; you're building an empire, a movement, a lasting legacy. And that requires a different kind of marketing. I remember during my MBA at Cranfield, when things were absolutely insane – juggling lectures, group projects, a teething toddler (my second daughter, just starting to walk and explore everything ), & trying to keep my sanity (all while secretly dreaming of escaping the corporate world!). The aroma of stale instant coffee permanently hung in the air, a testament to the endless late nights fueled by caffeine and the sheer will to make it through. One particularly grueling week involved an all-nighter for an entrepreneurial finance assignment – fueled by copious amounts of instant coffee and the constant, insistent tug of my daughter on my leg as I tried to focus on complex financial models. It was tough, especially juggling motherhood alongside those demands, knowing most of my peers had more direct childcare support. That experience really solidified my belief that flexibility & autonomy weren't just perks; they were non-negotiables. It was a 'sliding doors' moment, & thank goodness for that tiny spark of intuition, because it led me right here, to Femmeprenista, and to you. Just last month, while trying to finalize a high-profile speaker agreement (the kind that could really catapult Femmeprenista to the next level!), my infant son decided 3 AM was the perfect time for a full-blown meltdown. Negotiating contract clauses while simultaneously bouncing a screaming baby and trying to decipher his "toddler language" (is it hunger? A nappy change? Just plain world domination he's after?) was definitely a new level of multi-tasking even for me. I eventually managed to seal the deal (and get the little one back to sleep!), but that experience reminded me, yet again, that even at the 7-figure mark, the juggle is real, and building robust systems that allow for flexibility is essential. What I’ve learned on this crazy entrepreneurial journey, especially while juggling four kids, a PhD, & running multiple businesses, is that you have to work smart , not just hard. You need to leverage your unique strengths, build the right systems, & tap into cutting-edge tools, especially AI, to create a business that truly serves your vision – and your life. As Jim Rohn wisely said, “Success is nothing more than a few simple disciplines, practiced every day.” Thought Leadership: Owning Your Narrative As a 7-figure leader, you're not just selling a product or service; you're selling a vision, a perspective, a transformation. This is where thought leadership becomes your superpower. It's about sharing your unique insights, experiences, & expertise in a way that positions you as the go-to authority in your field. Think Rory Sutherland (the marketing genius behind Ogilvy): he brilliantly talks about how "stories are the PDF files of human information." What's your story? What are the unique experiences & lessons you’ve learned on your journey to 7 figures? These aren't just anecdotes; they're your most powerful marketing asset. This is what sets you apart in a crowded market. It’s not enough to be good; you have to be different , memorable , & meaningful . Think of it like this: Would you rather be a mass-produced handbag or a one-of-a-kind, handcrafted masterpiece? Strategic Partnerships: Amplifying Your Reach Think about it: You’ve built an incredible network on your way to the top. Now it’s time to leverage those connections strategically. Strategic partnerships are about aligning with businesses or individuals who share your values & target the same Visionary Leaders, but offer complementary products or services. Imagine the power of collaboration! For example, imagine partnering with a business coach who specializes in mindset, while you focus on marketing strategy. Together, you offer a more holistic solution for female entrepreneurs. Or perhaps you collaborate with a tech expert who can help your clients implement the AI tools you recommend. This creates a seamless experience for your clients, providing them with everything they need in one place. It’s about creating win-win collaborations that expand your reach & amplify your impact, delivering a more complete solution for your ideal client. High-Impact Visibility Campaigns: Owning the Spotlight Visibility isn’t just about posting on social media (though that’s important too!); it’s about strategically positioning yourself in the right places to reach your Visionary Leaders with maximum impact. This might include: Speaking Engagements: Securing speaking slots at industry conferences or online summits. Podcast Interviews: Being a guest on popular podcasts. Collaborative Webinars: Partnering with other businesses to host joint webinars. Guest Blogging: Contributing insightful articles to high-traffic blogs. And darling, let's talk about AI. This isn't just a buzzword; it's your secret weapon for personalized marketing at scale. Imagine leveraging AI to tailor your messaging, segment your audience, and create hyper-relevant campaigns that convert. It's about working smarter , not harder, to maximize your impact. For example, AI-powered email marketing tools can personalize subject lines and content based on individual subscriber data, drastically increasing open and click-through rates. This integration of smart systems and cutting-edge tech is what we call Fusion at Femmeprenista – it’s about leveraging AI to amplify your Flair (Marketing) and create smoother Flow (Systems) in your business. The Authentic Edge: Maintaining Integrity at Scale As you amplify your visibility, maintaining authenticity becomes even more crucial. Your audience can spot a fake a mile off. They want the real you, the woman behind the 7-figure business, the one who understands their struggles, celebrates their wins, & guides them with genuine empathy. Think back to those early days, when you were just starting out, maybe juggling a side hustle with a demanding job, or navigating the utter chaos of the morning rush with little ones and a looming deadline. I vividly remember trying to launch my first online course while recovering from my fourth C-section. The exhaustion was real, the self-doubt was deafening, and the constant interruptions from my toddler and newborn made focusing on anything strategic feel impossible. I felt like I was drowning in a sea of to-do lists, sticky notes, and half-finished tasks. There were days I questioned everything, wondering if I was crazy to think I could build a successful business while navigating the intense demands of motherhood and postpartum recovery. I almost gave up. That experience, while incredibly challenging, taught me the absolute necessity of building robust systems and prioritizing self-care, even when it felt like there wasn't a single spare minute in the day. It also reinforced the profound importance of connecting with other female entrepreneurs who get the unique juggle. And remember, success isn’t just about the numbers; it’s about building a business that aligns with your values & supports the life you want to live. It’s about creating a sustainable, fulfilling business that energises, rather than drains, you. Overcoming Limiting Beliefs: Stepping into Your Power Even at the 7-figure level, limiting beliefs can creep in. You might find yourself questioning your worth, doubting your next big move, or feeling like an imposter despite your achievements. This is normal, darling. But it's not helpful. As Roxie Nafousi so accurately said, “Every time you overcome a test you make a decision that is in alignment with your future self, and you say no to what isn’t right for you.” My PhD research into Black female entrepreneurship has shown me just how pervasive and powerful limiting beliefs can be, especially when it comes to visibility, pricing, and scaling. My research shows that Black female founders face disproportionately high rates of loan denial, highlighting the need for alternative funding strategies and greater financial resilience. Many women struggle with the fear of being seen as "boastful" or "too aggressive" if they confidently promote their achievements. To overcome these limiting beliefs, ask yourself: 1. What's the specific belief holding me back? 2. Where did this belief come from? 3. What's a more empowering belief I can choose instead? Overcoming these deeply ingrained societal messages is a key part of stepping into your power as a visionary leader. From Vision to Legacy: Creating Lasting Impact Building a 7-figure business is impressive, but creating a lasting legacy is truly transformative. This is about defining your long-term vision, building a strong team, & ensuring your business continues to thrive & make a positive impact, even after you step back (or onto your next grand adventure!). What do you want to be remembered for? What’s the change you want to see in the world? As a Visionary Leader, your marketing isn’t just about promoting your business; it’s about amplifying your message, inspiring others, & creating a ripple effect that transforms lives. Ready to Ascend? Darling, you've already come so far. Now it's time to take your marketing & leadership to the next level. If you’re ready to dive deeper into these advanced strategies & create a truly impactful legacy, I invite you to explore our Ascend Executive Coaching program. It’s a 12-month strategic partnership designed specifically for visionary leaders like you. Ascend Executive Coaching Page Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!