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Escape Tech Paralysis: My CEO-Mum's Guide to the Only 3-4 Simple Tech Tools New Coaches Actually Need to Get Started & Get Paid. Right, let’s have a proper chat, just you & me. If you’re a new coach, brimming with passion & ready to change lives, but the sheer thought of choosing & setting up your business tech makes you want to hide under the duvet with a family-sized bar of chocolate… then this one’s for you, lovely. As a fellow CEO-mum juggling four little ones (plus two lively miniature pinschers, Cappuccino & her hyper daughter Espresso, who often add their own brand of chaos to my strategic planning!), a PhD, & a business, believe me, I get it. My mantra? Simplicity is sanity. Especially when you're starting out. And honestly? Sanity’s underrated! I see so many brilliant women – amazing coaches with so much to offer – get completely bogged down in what I call ‘Tech Paralysis’. You’re scrolling endlessly, comparing features you don’t yet understand for tools you’re not even sure you need. One guru says you must have this all-singing, all-dancing CRM, another insists on a complex marketing automation suite. Before you know it, your brain feels like scrambled eggs, your confidence has taken a nosedive, & you haven't even onboarded your first paying client. Sound familiar? Thought so! It's like that time I was convinced I needed this incredibly complicated project management software for my first proper venture. I spent weeks learning it, trying to bend it to my will, only to realise a simple shared document & a weekly check-in would have done the job far more effectively & saved me a ton of stress. The kicker? It was so complicated, I accidentally deleted a client's entire project brief. Talk about a face-palm moment! Lesson learned: complexity is often the enemy of progress, especially in the early days. Reflections informed by my ongoing research into women's entrepreneurship often highlight how crucial it is to really understand what support you actually need, rather than getting distracted by shiny objects. This kind of practical, no-nonsense advice is at the heart of how we support female entrepreneurs at every stage here at Femmeprenista. We believe in cutting through the noise to get you to what truly matters – Femmeprenista Female Entrepreneur Support: Find Your Purpose & helping you build with confidence from day one. The Problem with Tech Overwhelm: Why We Get Stuck It’s not your fault you feel this way. The online business world is a noisy place. Just Google "best business tools" & you'll drown in over 3 billion results all promising to be THE solution. New coaches, our beloved "Foundation Builders" as we call them at Femmeprenista, often feel: Overwhelmed by Choice: There are literally thousands of tools. Where do you even begin? Fear of Missing Out (FOMO): What if you choose the "wrong" tool & everyone else is using something better? Fear of Wasting Money: You're bootstrapping, & every penny counts. The thought of investing in expensive tech that you don't use is terrifying. Tech Phobia: Let’s be honest, for some of us, tech just isn’t our happy place. The jargon, the integrations… it can all feel incredibly intimidating. Perfectionism Paralysis: Wanting everything to be perfect before you launch, including your tech stack, can stop you from ever actually launching. The result? Procrastination. Wasted time. Drained energy. And, crucially, a delay in getting out there, serving your clients, & getting paid for your incredible skills. That’s not what we want, is it? The Power of Essentialism: My CEO-Mum Philosophy for Tech Here’s my truth, learned through years of building businesses whilst navigating the beautiful chaos of family life (picture trying to record a podcast with a toddler daughter demanding a snack right now or Espresso deciding your laptop cable is a new chew toy!): you need far less tech than you think to get started & make money. Seriously. Embracing essentialism with your tech isn't about being cheap; it's about being smart . It’s about reclaiming your precious time & energy – resources that, as a busy woman & likely a mother, are worth more than gold. It’s about cultivating clarity & reducing that soul-crushing overwhelm so you can channel your brilliance into what actually moves the needle: connecting with clients & delivering amazing coaching. It’s about building efficient workflows from the get-go, so your business energises you rather than drains you. The Core 3-4 Tech Categories You Actually Need (No Fluff Allowed!) Forget the complicated webs of integrations & the endless feature lists for now. To get your coaching business off the ground, to book those first clients, & to get paid, you really only need to focus on a few key areas. 1. Scheduling Sanity: Making it Easy for Clients to Book You Waving goodbye to the endless email ping-pong trying to find a time that works for everyone? Yes, please! A simple online scheduler is a non-negotiable. What to look for: User-friendliness (for you & your clients!), reliability, the ability to sync with your personal calendar (goodbye double bookings!), & ideally, options to take payment upon booking for paid sessions. Many offer free plans that are perfectly adequate when you’re starting. Why it's essential: It makes you look professional, saves you a monumental amount of admin time, & gets those discovery calls & paid sessions into your diary smoothly. This aligns perfectly with creating momentum through streamlined systems. 2. Getting Paid (The Fun Part!): Simple & Secure Payment Processing Let’s make this bit as joyful as possible! You need a straightforward way to invoice clients & accept payments online. What to look for: Reputable, secure platforms that are easy to set up. Low transaction fees are a bonus, but reliability & ease of use are paramount. Think PayPal, Stripe, or similar services that integrate with schedulers or allow simple payment links. Why it's essential: Because you deserve to be paid for your expertise, promptly & without fuss! A smooth payment process builds trust & keeps your cash flow healthy. It embodies the principle that money is an exchange of energy for the value you provide – & honestly, you're worth it! 3. Connecting with Clients (Virtually, Like a Pro): Reliable Video Conferencing For most coaches starting out, your sessions will be online. So, a reliable video conferencing tool is a must. What to look for: Again, ease of use is king! Good video/audio quality, screen sharing capabilities (for showing slides or resources), & ideally, recording options if your clients find that valuable (always get consent!). Zoom, Google Meet, or Whereby all have free or affordable options. Why it's essential: This is where the magic happens! A stable, easy-to-use platform ensures your coaching sessions are professional & focused on your client, not on tech glitches. Honestly, it’s like having a reliable stage for your brilliance. I remember trying to run an important meeting once while my toddler daughter had decided to test the acoustics of the room with a toy drum – a reliable mute button is also your friend! 4. Basic Client Comms & Sharing: Keeping it Clear & Contained Beyond your live sessions, you’ll need a simple way to communicate with clients, share resources, or set pre-session tasks. What to look for: Don’t overcomplicate this! For starting out, this could be as simple as: Dedicated Email: A professional email address (not your personal Hotmail from 1998!). Shared Cloud Storage: A simple Google Drive or Dropbox folder for sharing worksheets, session notes, or resources. Why it's essential: Clear communication & easy access to shared materials enhance the client experience & keep things organised for you. No need for a fancy client portal from day one. And that’s pretty much it. Seriously. Three, maybe four, core categories. Notice I haven't mentioned a complex website builder, a fancy CRM, intricate email marketing software, or a sophisticated course platform. Those things can come later, if & when your business grows & genuinely needs them. For now, focus on building solid foundations. Focus on Function, Not Frills: Choosing Smart from the Start When you’re looking at tools within these categories, my biggest piece of advice is to ask yourself: “What is the primary job I need this tool to do for me RIGHT NOW to help me get clients & get paid?” Don’t get distracted by a million bells & whistles you won’t use for another year. Don’t fall for the "shiny object syndrome" – that new tool everyone’s raving about might be brilliant, but is it essential for you , today ? Prioritise ease of use & reliability over a long list of advanced features. If it takes you a week to figure out how to send an invoice, it’s not the right tool for you at this stage. This is about taking personal responsibility for your choices & being strategic. It's about working smart, not just hard, & leveraging tools that serve you , not the other way around. It’s a bit like choosing what to pack for a trip: you want the essentials that will actually get you where you need to go, not a bunch of fancy outfits you’ll never wear! To give you a real-world example, I see so many new coaches get caught up in needing a sophisticated CRM (Customer Relationship Management) system from day one, with all its tagging & automation capabilities. Honestly, when you're just starting, a well-organized spreadsheet to track your leads & clients is often more than enough! All those CRM bells & whistles become a distraction, taking you away from actually connecting with people. Or they want all the new AI features when the basics will do! Empowerment Through Action: Mastering Your Simple Stack Here’s the beautiful part: by choosing a minimalist tech stack, you’re not just avoiding overwhelm; you’re empowering yourself. Ready to ditch tech treacle & reclaim your time? Here's your 3-step action plan: Pick ONE Tool This Week: Commit to researching & setting up ONE tool from the categories above (scheduler, payment processor, video conferencing, or client comms). Schedule 30 Minutes: Block out just 30 minutes in your calendar to focus solely on this task. No distractions! Celebrate Your Win: Once you've got that tool up & running (even if it's not "perfect"), celebrate your achievement. Small wins build momentum! I remember when I launched one of my earlier ventures, a small online shop. I could have spent months building a complex e-commerce site. Instead, I used a super simple platform, got it live in days, & started making sales. The perfectionist in me wanted all the bells & whistles, but the CEO-mum in me knew that action & cash flow were more important. That simple start gave me the momentum I needed. You see, it's like the old saying goes: "The journey of a thousand miles begins with a single step." And in business, that step doesn't need to be perfect – it just needs to be taken! Sustainable Foundations for Future Growth Think of these simple tech choices as laying a strong, sustainable foundation for your coaching empire. You’re building from the ground up, with intention & clarity. Avoid Early Burnout: Wrestling with overly complex tech too soon is a fast track to burnout. Keep it simple, preserve your energy. Scalability When You Need It: As your business grows & your needs evolve, you can then strategically add or upgrade your tools. But you’ll be doing it from a place of understanding & experience, not panic. This initial simplicity is actually the precursor to more advanced & integrated systems later on, what we sometimes refer to when we talk about smart AI integration – but you have to walk before you can run! Work-Life Integration: A simple tech stack means less time troubleshooting & more time for your clients, your business growth, & crucially, your life outside of work – your family, your well-being. As Lisa Nichols says, "Your job is to fill your own cup, so it overflows. Then you can serve others, joyfully, from your saucer." Choosing tech this way isn't just about avoiding headaches; it's about building a business that truly supports your life, fostering efficient workflows & mental clarity – key aspects of what we call the Business Flourish Framework at Femmeprenista. It ensures your business is designed to energise you, allowing you to show up as your best self. My Promise: It Doesn't Have to Be This Complicated So, lovely, take a deep breath. You’ve got this. Getting your coaching business set up with the right tech doesn’t need to be a source of stress or a barrier to your success. By focusing on these 3-4 essential, user-friendly tools, you can escape tech paralysis, confidently book clients, deliver your incredible coaching, & get paid – all while keeping your sanity & precious time intact. Now, go make that cuppa, pick ONE category from above to tackle this week, & remember: simple is smart. Honestly, I feel like we all need to be kind to ourselves. If this resonates, & you're a new coach feeling that pull to build solid foundations not just in tech, but in your core idea, niche, & a clear action plan, then our Spark Program Spark Program Page could be the perfect launchpad for you. It’s designed to give you that clarity & confidence to really get moving. &, as always, you’re invited to join our free community, Femme:Connect Femme:Connect Community Page , where you can connect with other ambitious female entrepreneurs who totally get the journey. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Ditch the Ick: Marketing Your Business as an Act of Genuine Connection Right, let's have a real chat, shall we? How many of you lovely ladies out there get that slightly icky, squeamish feeling when you think about "marketing"? 🙋‍♀️ There was a time when the mere thought of self-promotion made my stomach churn. I vividly remember trying to create a "professional" Instagram post about my coaching services, only to end up deleting it five times because it felt so forced & inauthentic. I'd spend hours crafting the "perfect" caption, agonizing over every word, & still, it just didn't feel right. It was a classic case of overthinking & ultimately, it just didn't connect. Looking back, I realise I was so caught up in trying to sound like a "marketing expert" that I'd completely lost my own voice. The lesson? Authenticity trumps everything. Always. Especially when you're connecting with other women. Don't worry, I've totally been there. Picture this: me, attempting a "professional" Facebook Live, desperately trying to explain the power of mindset to my audience, all while my toddler decided it was the perfect moment to stage a dramatic protest against wearing trousers – complete with theatrical sobs & a refusal to budge from the floor. Meanwhile, Espresso, our hyper-energetic Miniature Pinscher, saw the whole thing as an invitation to join the performance, barking excitedly at the "drama" & trying to "rescue" my toddler by licking her tears. Talk about a marketing meltdown! 😂 But what if I told you that promoting your business doesn't have to be some slick, salesy performance? What if it could actually be… enjoyable ? A genuine way to connect with the amazing women who need what you offer? Because honestly, that's what it should be. See, I’ve learned a thing or two over the years (from selling sweets on the playground to navigating the corporate jungle at Apple to now running my own business and tackling a PhD – all while raising four kids, might I add!), & one of the biggest lessons has been this: authenticity trumps everything. Especially when you’re talking to other women. We can smell inauthenticity from a mile off, can’t we? So why try to be someone you’re not? Forget the pressure to be the perfectly polished "business babe" & let's ditch the icky business promotion tactics. Let's talk about building genuine connections instead. Beyond the Buzzwords: Why Connection Matters My PhD research constantly highlights how vital community is for female entrepreneurs. We’re juggling so much - businesses, families, personal growth – it can feel like a lonely road sometimes. & let's be honest, the "hustle harder" culture can be exhausting. Who has time for that when you’re also trying to decipher toddler language and prevent your teenage daughter from turning her bedroom into a biohazard zone? That’s why genuine connection, not aggressive promotion, is the key. When you focus on building relationships & providing real value, you're not just attracting clients; you're creating a tribe. A supportive network of women who understand your journey & celebrate your wins (because honestly, sometimes a finished cup of tea without a toddler interruption IS a major win!). Aligning Your Message with Your Values: Marketing from the Heart Here at Femmeprenista, we talk a lot about the Business Flourish Framework , our holistic approach to building a thriving business and a fulfilling life. This framework is built on five interconnected pillars: FOCUS (Mindset), FLAIR (Marketing), FLOW (Systems), FUEL (Wellbeing), & FUSION (AI Integration). & guess what? Authentic promotion fits right into that. Authentic promotion helps us embody FLAIR, our marketing pillar, because it’s all about expressing your unique brand voice & connecting genuinely with your audience. Think about it: if your promotion feels forced or misaligned with your personal values, it's going to show. It will drain your energy & feel inauthentic to your ideal client. It feels misaligned to our value of authenticity. But when your messaging is an extension of your passion & purpose, it flows effortlessly. You’re not selling; you're sharing. You’re not performing; you're connecting. Here's a quick exercise (because I love a good practical tip): Take a few minutes to reflect on your core values. What truly matters to you in your business & life? How can your outreach reflect those values? Perhaps you prioritize sustainability, like I do with my family's move towards more conscious consumption. Or maybe you champion diversity & inclusion. Whatever your values, let them be the compass that guides your messaging. &, let’s be honest, it helps you stand out from the crowd. As the saying goes, “People don't buy WHAT you do; they buy WHY you do it.” – Simon Sinek Femmeprenista Female Entrepreneur Support: Find Your Purpose Crafting Messaging That Resonates: Attracting Your Tribe Now for the practical bit. How do you actually craft messaging that connects deeply? Here are a few "Juggler's Shortcuts" (because who has time for complicated strategies?): Speak Her Language: Really get inside the head of your ideal client. What are her biggest challenges? Her secret dreams? Her everyday frustrations? Speak directly to those. (For example, I know many of my clients, especially those in the "Foundation Builder" and "Scaling Leader" stages, struggle with the guilt of balancing business & motherhood. So I talk about the “beautiful chaos” I experience in my own life with four kids, & how it's possible to build a successful business without sacrificing your family. It’s about integration, not balance, because let's face it, perfect "balance" is a myth, isn't it?) This insight is informed by my ongoing PhD research, where I'm exploring the unique pressures faced by mother-entrepreneurs. Finding your tribe means speaking their language, using their words, acknowledging their reality. Share Your Story: Don’t be afraid to be vulnerable. Your journey, your experiences, your lessons learned – they are your superpower. They are what make you relatable & build trust. (Like that time I was presenting a marketing strategy to a potential client on a Google Meet call – remember those?! – & my six-year-old wandered into the frame, completely naked, asking for a snack. Thank goodness for the mute button! 🤦‍♀️) Sharing stories like this, even the slightly embarrassing ones, humanizes you & makes you relatable. It lets your audience know you're not some distant guru, you're right there with them in the messy middle. Focus on Value: What problem are you solving for her? How will your offer transform her life? Make that the centerpiece of your message. Rory Sutherland brilliantly says, “Stories are the PDF files of human information.” Share your story & tell a story about your value. What tangible difference will she experience after working with you? Paint a picture of her transformed reality. For example, will she finally be able to take that family vacation she's been dreaming of, without the constant stress of checking emails? Will she have the confidence to finally launch that online course she’s been putting off? Will she feel less overwhelmed & more in control of her business & life? Focus on the feeling , not just the feature. This approach helps address the deeper emotional needs & aspirations driving her desire for change. How We Work / Business Flourish Framework Shifting Your Mindset: Overcoming the "Ick" One of the biggest blocks I see with female entrepreneurs is the fear of being "salesy." We’ve been conditioned to believe that promoting our businesses is pushy & manipulative. Research from Clutch (2023) shows that 85% of women feel uncomfortable with traditional sales tactics. But what if we reframed promotion as an act of service? As a way to empower other women? This is where the mindset work becomes crucial. If you believe that outreach is about genuine connection, it stops feeling icky. It becomes an extension of your desire to help, to serve, to make a difference. As the talented Adrieen Weriner says, "Objections are not the problem. Your response likely is." I know this firsthand because I used to cringe at the thought of "selling." It felt so inauthentic, like I was pushing something on people they didn't need. But after my MBA, and particularly during my coaching certification (which, by the way, I did while pregnant with my third daughter!), I realised that true "selling" is about understanding what someone needs & offering a solution. It's about empowering them to make a choice that aligns with their goals. It's about building trust, not pushing a product. That shift in perspective, from seeing selling as a pushy transaction to an act of service, changed everything for me. It made my outreach feel authentic, and, honestly, so much more enjoyable. Here’s a 3-step checklist to help you reframe “selling”: Focus on the Transformation: What positive change will your client experience because of your offer? Visualize her success & let that be your motivation. Lead with Curiosity: Instead of trying to convince, get genuinely curious about her challenges & aspirations. Ask open-ended questions & listen deeply. Offer a Solution, Not a Sales Pitch: If you genuinely believe your offer can help, present it as a solution, not a hard sell. Give her the information she needs to make an informed choice. If you're a "Visionary Leader" ready to scale your business to seven figures & beyond, our Ascend Executive Coaching program provides the strategic partnership you need. This high-touch, personalized experience focuses on exponential growth, team leadership, & building a lasting legacy. You can find out more, right here: Ascend Executive Coaching . Ready to Connect? Building a thriving business based on genuine connection is totally possible, even when you're juggling all the things. I see it happen every day with the women in our Femmeprenista community. Ready to take a small, smart step towards ditching the icky promotion & embracing the power of authentic connection? Join Femme:Connect Today It’s a space for support, encouragement, & celebrating the beautiful chaos of our entrepreneurial journeys together. Femme:Connect Community Page Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

From Setback to Success: How "No Failure, Only Feedback" Fuels Femmeprenista (and YOU!) Hey lovely ladies, Ever feel like you’re walking a tightrope, balancing a million things – kids, partner, business, that never-ending to-do list that seems to regenerate faster than a hydra? And then, just when you think you’ve got it all figured out, BAM! You trip. A launch flops, a client ghosts, you discover the school-aged one decided to recreate Jackson Pollock in the living room using your most expensive foundation as the medium. Sound familiar? It's the kind of organised chaos that inspired the whole ethos of Femmeprenista, because let's be honest, who hasn't been there? It’s in these moments, when the dust settles & the crisis is averted (usually with a glass of wine & a hefty dose of humour – seriously, what else can you do?), that your mindset – that core, unshakeable Focus – becomes your superpower. This isn't just some woo-woo affirmation, this is a strategic business decision. Why? Because your mindset informs your marketing Flair , it fuels your systems Flow , and it absolutely impacts your capacity to Fuel yourself sustainably. & one of the most powerful tools I’ve found, both in my own crazy journey & in guiding countless women just like you, is this simple yet profound NLP principle: "There is no failure, only feedback." (Sue Knight knew what she was talking about!) Now, I know what you’re thinking: “Easy for you to say, Carlene! You’ve built a successful business, you’re doing your PhD, you're juggling four kids, a partner, two energetic Miniature Pinschers – Cappuccino & Espresso, my furry little reminders that even in the midst of business building, life still happens – & let's be honest, most days it feels like my brain is operating on about 3% battery power. How can I possibly 'have it all together'?" Truth be told, before this principle became my bedrock, I struggled with it big time. I mean, really struggled. There were tears, there was chocolate, there was a serious questioning of my sanity (and entrepreneurial capabilities). It took time, and a lot of messy, imperfect practice, to truly embody this. So if it feels hard, you're not alone. My path, just like yours, has been anything but a straight line. It’s been more of a jungle gym – climbing, swinging, occasionally face-planting into the soft play (metaphorically, of course!), but always, always getting back up. & trust me, there have been enough "toddler decided to finger paint the walls with yogurt" moments to fill several seasons of a reality TV show (though I suspect mine would be more "tragicomedy" than "glamorous"). Like that time I was trying to have a serious business conversation with my personal workaholic, while also attempting to stop our toddler from using the dog’s water bowl as a hat. Let’s just say it wasn’t my most “CEO of Femmeprenista” moment. It definitely tested my Resilience: Thriving in Entrepreneurship's Beautiful Chaos . This journey, this rollercoaster of entrepreneurship & motherhood – it’s where the "no failure, only feedback" mindset, the cornerstone of true Focus , becomes your lifeline. It's about reframing those perceived "setbacks" – that product launch that went down faster than my toddler daughter’s blood sugar after a sugar rush, the client who vanished without a trace (taking your carefully crafted proposal with them!), even that ill-fated attempt at a “working film night” with my partner that ended with us both falling asleep with our laptops balanced precariously on our chests – as valuable data points. Each "oops" is a lesson in disguise. Each stumble is a step forward, even if it feels like a step backward in the moment. As my PhD research into Black female entrepreneurship often highlights, resilience is not just about bouncing back; it's about learning from the bounce. It's about taking ownership of your growth, applying smart action, building the right Flow with efficient systems (even AI-powered ones!), and ensuring you're properly Fuel ed for the journey. Let me share a quick story. Picture this: me, about eight months pregnant with my third daughter, trying to finish my coaching certification, while simultaneously managing a full-time corporate gig (remember feeling like a “replaceable cog?” Yeah, that was peak “cog” era), & the eldest, bless her teenage heart, navigating the hormonal roller coaster of early adolescence. Let’s just say "calm" and "organized" were not words frequently used to describe our household at that time. My certification took longer than planned, because, well, life. But that "delay," that perceived "setback" to stick to my initial timeline, taught me something incredibly valuable: it's okay for a journey to look different. It's okay to be the tortoise, not the hare, as long as you keep moving. As long as you own your pace & celebrate those small, consistent steps forward. That experience, in hindsight, was essential feedback, a reminder that progress isn't linear, especially when you're juggling so many roles. It strengthened my resolve to help other women, especially Foundation Builders at the beginning of their journey, navigate their unique paths, celebrating the "slower" but no less valid journeys. How to Practically Apply "No Failure, Only Feedback" So, how do you practically apply this magical "no failure, only feedback" mindset in your own life & business? Here are a few juggler-approved strategies that have helped me (and countless other women) turn setbacks into stepping stones: The Post-Mortem Power-Up: After any setback, big or small (from a website crash to a disastrous attempt at baking a birthday cake that resembled a geological formation more than a dessert), schedule a "post-mortem" with yourself (and maybe a trusted friend, business bestie, or even your furry companion – Cappuccino is a surprisingly good listener, though Espresso tends to offer solutions involving chewing on whatever’s closest). Don't dwell on the negative emotions (though a little vent session is perfectly acceptable – we're human, after all!). Instead, ask empowering questions: "What worked? What didn't? What would I do differently next time? Where did I twist my ankle, metaphorically? What limiting belief might have been at play here? How could I reframe this situation for a better outcome next time?" For instance, when my "Perfectly Planned Productivity System" crashed and burned (turns out, toddlers and rigid schedules don’t always mix!), my post-mortem revealed I needed more flexibility built into the Flow . This transforms disappointment into a strategic planning session, a chance to gather valuable intel for your next move. It truly embodies Sue Knight's idea from NLP, where "there is no failure, only feedback," & reminds us that we are always learning, always evolving. Download our free "Post-Mortem Power-Up" worksheet link to free lead magnet to guide your reflection. The "Clean Curiosity" Conversation: When something doesn’t go as planned (like that time my toddler decided to use her potty training progress as an opportunity to redecorate the bathroom walls), resist the urge to blame yourself, the system, or the universe. Instead, get genuinely curious, like a detective searching for clues. Ask yourself: "What's the feedback here? What am I meant to learn from this slightly-less-than-ideal situation? Where can I optimize this system to make life easier? How can I bring more Flair and Flow to this situation?" I remember feeling completely defeated when a collaboration I’d poured my heart into fell apart. Clean curiosity led me to realize it wasn’t the right fit, the timing was off, and it freed me up for something even better, strengthening my Focus instead of letting it crumble. Inspired by Adrienne Weriner, this "clean curiosity" keeps you in a solution-oriented mindset, prevents you from getting stuck in a cycle of self-criticism ("Why am I such an idiot?!" – we’ve all been there!), and reminds you that you & resourceful & capable of finding a way forward. It’s about asking, "Why have I used that word (setback)? What does that really mean to me?" to uncover the deeper mindset blocks that might be holding you back. Access our free guide, "Asking the Right Questions" link to a lead magnet, e.g., a checklist of clean curiosity questions, ideally tied to a specific program , for more empowering questions. The Small Wins Celebration (Femmeprenista Edition): This is crucial , especially when you’re juggling all the things & feeling like you’re running a marathon in quicksand. Celebrate every single win, no matter how "small." Did you finally launch that email sequence you’ve been procrastinating on? Did you secure a new client even though your furry office assistant (Espresso, I'm looking at you!) decided to join your Zoom call uninvited? Did you respond to that client email without sounding like you were fuelled by caffeine & desperation? Did you manage to create an entire week's social media content calendar and integrate it with your scheduling system for seamless Flow ? Did you successfully delegate a tricky task to your VA, freeing up an hour of precious “me time” or even just time to actually, you know, work on your business, not just in it? For instance, yesterday I managed to finish a chapter of my PhD and get the school-aged one to their ballet class on time, all while Espresso only managed to chew on one shoe. Small win? Absolutely! Celebrate it! These small victories build momentum, reinforce your resilience, & keep you energized on this amazing, messy, beautiful journey. As Jim Rohn wisely said, "Success is nothing more than a few simple disciplines, practiced every day.” Grab our free "Small Wins Tracker" link to another lead magnet – a printable or digital tracker and start noticing your daily progress. Finding Your Support Squad: Entrepreneurship can feel like a solo mission, especially when you're surrounded by well-meaning friends & family who just don’t "get" the unique challenges (and joys!) of building a business while also navigating the beautiful chaos of family life. Connect with other women who do "get it" – the mums juggling kids & careers, the business owners who understand the "caster oil on the carpet" realities, the dreamers daring to create something extraordinary. Sharing your struggles & celebrating your wins with a supportive community makes a world of difference. For example, after my fourth c-section, I felt so isolated and overwhelmed trying to juggle a newborn, a toddler, my PhD, and the business. Connecting with other mum-entrepreneurs in Femme Connect was a lifeline – just knowing I wasn’t alone made all the difference. Need a place to connect? Come join our free global community, Femme Connect , for a dose of peer support, inspiration, “been there” camaraderie, masterclasses on topics like client attraction that fit into your busy schedule, practical templates that save you precious time, tech tips without the jargon, & a supportive network of women navigating the "12-13 weeks of school holidays" reality – because, let's be honest, solidarity is everything when it comes to tackling the summer break (or any break, for that matter!). Join Femme:Connect Today This "no failure, only feedback" mindset, combined with a strong sense of personal responsibility & taking smart action (yes, even when the system feels like it’s actively working against you – which, let’s face it, is a relatable millennial experience – more on that another time!), is the bedrock of building unshakeable resilience. It’s about owning your progress, one imperfect, messy, beautiful step at a time, celebrating the windy path, & remembering that every experience, even the ones that make you want to hide under the duvet with a family-sized bag of chocolate chips, is shaping you into the powerful entrepreneur you’re meant to be. Isn't that what true Fuel is all about? Sustaining yourself, not just your business, for the long haul. Building that resilience, that unwavering belief in yourself & your capacity to overcome any obstacle (big or small, from a global pandemic to a puppy who mistakes your new shoes for a chew toy), speaks to our core value of Action at Femmeprenista. It's about building unshakeable confidence & stepping into your power as a leader, a visionary, a force of nature in your own right. As Michelle Obama, a true embodiment of empowered feminine leadership, once said, "We need to do a better job of putting ourselves higher on our own ‘to do’ list." What’s one small, smart step you can take today to shift your mindset, embrace the power of feedback, and turn those "setbacks" into fuel for your dreams? Share it below! Let’s inspire & support each other on this incredible journey. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Beyond the AI Hype: A CEO's Blueprint for Strategically Integrating AI into Your Established Service Business to Amplify Impact & Reclaim Your Life Right, let’s have a cuppa & a proper chat about something that’s probably flooding your inbox & social feeds: Artificial Intelligence. Honestly, the other day, my daughter asked if AI could do her homework! It’s everywhere, isn’t it? & if you’re anything like me – a busy CEO, perhaps a mum juggling school runs with strategy sessions, trying to carve out a moment’s peace amidst the beautiful chaos – the thought of adding another another complex thing to your plate might feel utterly overwhelming. You’re already spinning so many plates, from delivering exceptional client work in your established service business to (hopefully!) finding a spare five minutes to breathe. The buzz around AI can feel like a pressure cooker. Are you behind if you’re not using it for everything? Is it another tech trend that’ll fizzle out, or is it genuinely the game-changer everyone claims? As a fellow CEO, navigating my own business growth alongside a PhD & the whirlwind of life with four little ones, I get it. The last thing we need is more hype. What we do do need are smart, practical strategies that genuinely make our businesses stronger, our lives easier, & our impact greater. And that, my friend, is where a strategic strategic approach to AI comes in. It’s not about becoming an AI expert overnight or chasing every shiny new tool. It’s about thoughtfully crafting a blueprint to make AI your intelligent partner, helping you amplify what you already do brilliantly & crucially, reclaim some of that precious time & energy. It’s about making AI work for for you, in a way that aligns with your vision for both your business & your life – a core part of how we approach holistic growth here at Femmeprenista. Honestly, I feel very strongly about that. So, let’s cut through the noise & explore how you, as the leader of an established service business – perhaps a coach, consultant, or creative entrepreneur – can strategically integrate AI to not just scale, but to flourish. Intentionality Over Infatuation: Moving Beyond AI Trend-Chasing First things first: let’s ditch the AI FOMO (Fear Of Missing Out). The most powerful way to approach AI isn't by frantically trying to adopt every tool you hear about. It’s about intentionality intentionality . For us as service-based entrepreneurs – coaches, consultants, strategists, creatives – our businesses are built on human connection, expertise, & often, highly personalised delivery. AI isn't here to replace that, but to enhance it. Think about your business right now. Where are the friction points? Is client onboarding a bit clunky & time-consuming? Are you spending hours on repetitive administrative tasks that drain your creative energy? Could your marketing messages be more personalised at scale without you manually writing every single email? Are there complex workflows in your client delivery that could be streamlined, freeing you up for more high-touch, high-value interaction? These are the areas where AI can offer tangible solutions & a real return on investment, not just in pounds & pennies, but in time & sanity. It’s about identifying specific challenges or opportunities within your established established service business & then asking, "Could an AI tool, used strategically, help here?" Forget the infatuation with AI for AI’s sake; focus on intentional, purposeful integration. I remember when I was deep in the throes of my MBA at Cranfield, juggling studies with a baby at home. Efficiency wasn't just a nice-to-have; it was a survival mechanism! I initially tried to automate everything, which led to a huge client backlash – a lesson learned the hard way! That experience, & now managing a growing business with an even fuller house, has taught me to be ruthless with my time & incredibly discerning about any new tool or system. If it doesn’t solve a real problem or create significant leverage, it’s a no from me. And that’s exactly the mindset we need to bring to AI. AI as a Lever for Holistic Success: More Than Just Business Growth One of the things I’m most passionate about at Femmeprenista is helping women build businesses that support their lives, not consume them. We talk a lot about this within our Business Flourish Framework, where we focus on integrating all aspects of your business & wellbeing. And this is where AI strategy gets really exciting, especially for us mothers. Yes, AI can help you grow your revenue & scale your impact. But its true power, when wielded strategically, is its ability to contribute to your holistic holistic success. Streamlined Operations for Better Flow: Imagine AI tools handling your scheduling, drafting initial client communication, managing project updates, or even helping you analyse client feedback more efficiently. This isn't about being hands-off; it's about creating smoother, more efficient systems so you can operate with greater ease & momentum. When your operations flow, your stress levels decrease, & your capacity for creative, strategic work expands. Reclaiming Time & Energy to Fuel Your Life: This is the big one, isn't it? For every repetitive task AI can take off your plate, for every hour it shaves off your administrative burden, that’s an hour you get back. An hour for your family, an hour for yourself, an hour to work on on your business rather than just in in it. This is about using AI to consciously design a business that energises you, rather than drains you, allowing you to prioritise your well-being & be truly present in all areas of your life. Think of AI not just as a cog in your business machine, but as a vital part of the engine that helps you build a business that truly flourishes alongside your personal life. It’s about using technology to work smarter, amplifying your unique talents & creating the space you need to thrive as both a CEO & a human being. Your Pragmatic AI Blueprint: Key Considerations for Service Businesses Okay, so you’re on board with being intentional & holistic. But what does that actually look look like when it comes to developing an AI strategy for your established service business? According to a recent industry report, AI adoption in service businesses is projected to increase by 40% in the next year. So now is the time to be thinking strategically. It doesn’t need to be a 100-page document. It’s about smart, consistent action. Here’s a pragmatic framework to get you started: Assess Your Current State with Honest Eyes: Where are your biggest time sinks? Track your time for a week. You might be surprised. What tasks feel repetitive or draining? These are prime candidates for AI assistance. Where are the bottlenecks in your client journey or operational workflows? What data do you have that you’re not currently leveraging? (e.g., client feedback, website analytics). This isn't about judgment; it’s about clarity. As I often say, you can't improve what you don't acknowledge. Personal responsibility starts with an honest look at where you are. Clarity Checklist: Am I spending too much time on client onboarding? Are repetitive tasks draining my creative energy? Could my marketing messages be more personalized at scale? Can my client delivery workflows be streamlined? Identify High-Impact AI Use Cases (for Your Your Service Business): Client Communication & Support: AI-powered chatbots for initial enquiries (consider Chatfuel), AI-assisted email drafting, tools for summarising client calls (like Otter.ai). Content Creation & Marketing: AI for brainstorming blog ideas, drafting social media posts (try Jasper.ai), personalising email campaigns, SEO optimisation. (Remember, it’s a starting point starting point – your unique voice & expertise must always shine through!) Operational Efficiency: AI for scheduling, project management assistance, transcribing meetings, automating invoicing reminders. Service Delivery Enhancement: Depending on your service, AI could help with research, data analysis, or even creating personalised learning paths for clients. The key is to match the potential of AI to the specific specific needs & nuances of a service-based model where relationships & expertise are paramount. Start Small & Responsibly Implement: Don’t try to overhaul everything at once. Pick one or two high-impact areas to start with. Research tools that are well-regarded & offer good support. Read reviews! Pilot the tool. Test it thoroughly. See how it integrates with your existing systems. Crucially, always consider the ethical implications. How will AI affect your client relationships? How will you ensure data privacy & security? Responsible AI integration is non-negotiable. I’ll never forget the time I tried to use AI to generate welcome messages for new clients without properly training it on my brand voice – it sounded like a robot wrote them, and several clients thought they'd been spammed! Measure What Matters (Beyond Just ROI): Time Reclaimed: How many hours per week are you saving? Efficiency Gained: Are processes smoother? Is client onboarding faster? Client Satisfaction: Is AI enhancing, or detracting from, their experience? Your Own Wellbeing: Do you feel less stressed? More in control? More energised? Financial ROI: Are you seeing cost savings or increased revenue as a direct or indirect result? This isn't a one-time setup. It’s an iterative process. Review, refine, & adapt as your business evolves & as AI technology continues to develop. Embracing Fusion for Sustainable Scale & a Life You Love For established service businesses, especially those led by ambitious women looking to scale without burning out, strategic AI integration—a concept we call Fusion within our Business Flourish Framework—is becoming essential. It’s how you move beyond the "hustle harder" mentality that, frankly, just isn’t sustainable, especially when you’re juggling so many other important roles in your life. Strategic AI allows you to: Amplify Your Unique Flair: By automating routine tasks, AI frees you up to focus on what only you only you can do – your visionary thinking, your deep client relationships, your unique expertise & creativity. Scale Sustainably: Grow your business, serve more clients, & increase your impact without proportionately increasing your workload or your team size immediately. Deepen Client Relationships: Use AI to personalise communication & streamline processes, so your human interactions can be even more focused, valuable, & impactful. Reclaim Your CEO Role (and Your Evenings!): Step away from being bogged down in the day-to-day operational weeds & embrace your role as the visionary leader of your business… & maybe even switch off your laptop at a reasonable hour. Imagine that! This isn't about replacing the human heart of your service business. It’s about giving it more power, more reach, & more freedom. It's about working smarter, leveraging intelligent tools so you can bring more of your brilliant self to the table, both in your business & in your life. The AI landscape is evolving at lightning speed, & it can feel like a lot. But by approaching it with intention, focusing on strategic integration that supports your holistic goals, & taking pragmatic, consistent action, you can truly harness its power. You don't have to do it all at once, & you certainly don't have to do it alone. Explore Momentum Coaching Ultimately, integrating AI strategically is another powerful way to take ownership of your entrepreneurial journey, ensuring your business not only thrives but also fuels a life you truly love. It’s about choosing empowerment over overwhelm, strategy over hype, & sustainable success over fleeting trends, a journey that's only just getting started. You’ve got this. Carlene Nisbett Founder & CEO, Femmeprenista Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

5 Steps to Define Your Niche & Attract Your First Paying Clients (Even if You're Starting From Scratch) Let’s be honest, starting a business can feel like stepping into a whirlwind. One minute you're buzzing with ideas, the next you're drowning in to-do lists. It’s like packing for a family holiday – everyone has different needs, there's never enough space, & you end up leaving the house with one eyeliner on because you were too busy wrestling the puppy & the toilet roll (don't ask!). If you’re a Foundation Builder, those early days can feel especially overwhelming. You’re juggling family, possibly another job, & now this dream. I get it. I’m balancing four children, a PhD, & home life while growing Femmeprenista & Thrivology. My days often start with a frantic search for a missing school shoe while simultaneously trying to answer emails and stop the toddler from using the dog's water bowl as a hat – it’s a special kind of organized chaos. Am I going slower than a 20-year-old with no dependents? Yes. Doesn’t mean I can’t get there. It means I have to be smart . So, how do you cut through the noise, define your niche, & start attracting paying clients? Focused action. Not just hard work, but smart work. It's about strategy, working with your energy, & building a foundation, a process of carefully nurturing your business idea, just like tending to a delicate seedling. And that’s where this 5-step framework comes in. Step 1: Excavate Your Brilliance & Niche Definition (What Makes You YOU?) Before marketing or sales, you need clarity on what you’re offering & who you’re offering it to. It's like my university experience. I started at one uni, realized it wasn't the right fit (homesickness, wrong course, fish out of water), took a gap year to really reflect, and then switched to UEL. I finally found my "tribe" and a course structure that truly ignited my passion. Finding that "fit" transformed my entire educational journey. How does this resonate with your journey to find the right 'fit' for your business, that space where your brilliance shines and your ideal clients are waiting? My own path to Femmeprenista wasn't a straight line. After university, fueled by that 'now or never' feeling, I co-founded Nisbett & George. The idea was promising, but we ultimately dissolved the partnership. Why? Differing commitment levels. I was a new mum, ready to go all in, while my partner, without kids at the time, needed the stability of a job. It was a painful but valuable lesson: the right partnership, the right timing, the right niche – these are crucial for entrepreneurial success. That experience became a pivotal stepping stone on my path to defining the specific niche I serve today. The right fit starts with your zone of genius. What are you brilliant at? What problems do you solve effortlessly? What advice do people seek from you? This isn't about following the crowd; it’s about unearthing you . What lights you up? What skills or experiences do you have that others lack? What makes you uniquely qualified to serve a specific group of people? Step 2: Define Your Dream Client & Niche Refinement (Who Are You Talking To?) Think about your dream client. Who are you excited to serve? Get specific! Picture her. What are her challenges & aspirations? What language does she use? What keeps her up at night? “Enter the conversation already taking place in the customer’s mind,” as Sabri Suby wisely advises. This is about understanding her world. It’s about connecting deeply. Think about your own experiences navigating motherhood, entrepreneurship, or maybe even that corporate escape. What were your biggest struggles? What kind of support did you crave? Chances are, your dream client is facing similar challenges and yearning for similar solutions. Step 3: Validate Your Vibe (Does Your Offer Resonate?) You might have a brilliant idea, but does she want it? Validate. Test your offer. Don't just assume; get real-world feedback. How? Offer a free consultation, run a short survey, or create a mini-workshop to test your ideas and messaging. What resonates? What falls flat? This feedback is gold dust. Use it to refine your offer and make it irresistible. My partner has crazy AI marketing ideas (his PhD is in AI & micro-businesses). I laugh, but his commitment to testing—that's the magic. He says, "hard work beats intelligence when it's smart work." Adrienne Weimer echoes this focus on action, reminding us that "fear loves action, not thought," so get out there and test your ideas! Step 4: Craft Your Compelling Message (Why Should They Choose YOU?) Why should she choose you ? What makes you different? What’s your unique selling proposition? Articulate your value clearly & concisely. What problem are you solving? What transformation do you offer? What tangible result will she get by working with you? Get specific. Paint a picture of her future self, the empowered, successful version she can become with your guidance. Remember, “People are motivated more by pain than they are by pleasure.” – Sabri Suby. What pain are you solving? What anxieties are keeping her up at night? Address those directly. Step 5: Show Up, Shine & Strategically Connect (Get Visible!) Get visible! This can be hard, especially for women. We’re often told to be modest, to not "brag." But if you're not visible, they won't find you. Reflections from my ongoing PhD research often highlight this struggle with visibility. Studies show that nearly 70% of women entrepreneurs struggle with visibility, often due to internalized societal messages about “bragging” or "taking up too much space." I remember feeling invisible after launching Cocoista, my afro hair & beauty venture. It felt like shouting into a void. I overcame it by focusing on connecting authentically within online communities. So, how do you get strategically visible? Identify Your Hubs: Find 3 relevant Facebook groups or online communities where your ideal client hangs out. Create a Content Calendar: Plan out a month's worth of valuable content to share consistently (tips, insights, stories). Engage Authentically: Don't just broadcast; engage in conversations, answer questions, and build relationships. My father's fierce advocacy for me taught me about using my voice – don’t be afraid to share your brilliance! Share one valuable tip in a Facebook group weekly. "Selling isn't selfish," Adrienne Weimer reminds us. "Not selling is selfish." You have a gift; share it! Ready to build a flourishing business & attract your ideal clients? Join our Spark Program! Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Self-Care: The Secret Weapon Every Female Entrepreneur (Especially Mums) Needs to Thrive Ever feel like you're juggling flaming torches while balancing on a tightrope, all while trying to look effortlessly graceful? Yep, that's the daily reality for many of us, especially those navigating the beautiful chaos of motherhood alongside building a thriving business. As Foundation Builders, Scaling Leaders, or even Visionary Leaders, we're constantly pouring into our families, our teams, our clients – but who's pouring into us? It’s easy to let self-care slip to the bottom of our never-ending to-do list. We tell ourselves we'll get to it "later," when things calm down (as if that ever really happens!). We feel guilty for even thinking about taking time for ourselves when there are a million other things demanding our attention. I get it. I've been there. Trying to finish a client proposal while my toddler uses my laptop as a colouring book, only to find Espresso (our hyperactive miniature pinscher, who thinks socks are haute couture) has decided my notes are her new chew toy? Yep, that’s a typical Tuesday afternoon. Even though I make sure my client-facing activities are done without the littles ones present, the background juggle is real. For a long time, I felt selfish even thinking about taking a solo walk - like I was stealing "me time" away from the business, or from them - until I had this lightbulb moment during a particularly chaotic morning. I was trying to get ready for a webinar, the baby was having a meltdown (those tiny humans have serious lung capacity!), the school-aged one was demanding pancakes now , and my teenager informed me she had absolutely nothing to wear (despite having a wardrobe that rivals a small boutique). Amidst the chaos, it hit me: if I don't prioritize my own well-being, even in small ways, I won't be able to show up fully for anyone . That quick walk, that quiet cup of tea, it's not selfish, it's essential. It's like my dad always said, even when I was little, you've got to put your own oxygen mask on first before you can help anyone else – makes sense, right? But here's the paradigm shift: Self-care isn't an indulgence, it's a non-negotiable business strategy . It’s the fuel that powers your focus, the foundation upon which everything else is built. As the incredible Lisa Nichols says, "Your job is to fill your own cup, so it overflows." & that's what we'll be diving deep into today: how prioritizing your well-being isn't selfish, it's actually the smartest, most strategic thing you can do for your business (and your sanity!). This is especially true for us Millennials. Research shows that Millennials are facing unprecedented financial pressures – from stagnant wages and rising living costs to the burden of student loan debt. A 2023 report by the Resolution Foundation found that typical household incomes for Millennials are 4% lower than Generation X at the same age. It's a reality that fuels our entrepreneurial fire – seeking flexibility, recognition, & income that reflects our value. Why Self-Care is Your Superpower (Not Your Kryptonite) Let’s be honest, “mum guilt” is a real thing. We're constantly questioning if we're doing enough, being enough, giving enough. I've felt that pull. Honestly, I think sometimes the hardest part of balancing everything is silencing that inner critic & just trusting that I’m doing my best. It's like trying to study for my PhD while my youngest wants to 'help' by rearranging my research papers, or needing to schedule client calls around the school holidays – those 12 to 13 weeks a year that test even the most organized entrepreneur. The juggle is real. It is, absolutely, inherently harder & slower for me compared to a 20-year-old with no dependents. But the lesson here is not about sacrificing goals; it's about owning your pace & not giving up. We're conditioned to put everyone else first, & sometimes, it’s easier to believe that prioritizing their needs is somehow more noble. But here's the truth: you can’t pour from an empty cup. What I learned from that early venture, Nisbett & George (juggling a newborn & a demanding business partner), is that you have to protect your energy & prioritize your own well-being to make anything work sustainably. Remember the Business Flourish Framework? That framework is my way of helping you build a business & a life that truly flourish, & it all starts with cultivating a resilient mindset. This inner strength is essential for navigating the rollercoaster of entrepreneurship (which, I'm telling you, is a steep one!). My ongoing PhD research into Black female entrepreneurship highlights just how crucial mindset is, especially when navigating systemic challenges & needing to "catch up" or find your voice in a world that hasn’t always been designed for us to thrive. & where does this powerful mindset come from? From a well-nourished, cared-for you . Think about it. When you're running on fumes, how effective are you really? How clear are your decisions? How creative are your ideas? How patient are you with your kids (or your team, or even your dogs – poor Cappuccino gets the brunt of Espresso's craziness when I'm stressed)? Not very, right? Self-care fuels you. It creates the space for clear thinking, strategic planning, & the resilience to handle whatever curveballs life throws your way (and trust me, as a mum of four, I know a thing or two about curveballs!). Explore the Business Flourish Framework From Guilt to Growth: Reframing Self-Care So how do we shift this ingrained belief that self-care is selfish? It starts with reframing it. Think of self-care not as something you should do, but as something you deserve to do. It’s an investment in your well-being, which is an investment in your business. When you're feeling grounded, energized, & clear-headed, you're a better leader, a better parent, & a better entrepreneur. It's like that "aha" moment I had during my MBA at Cranfield. I was juggling classes, a nine-month-old, & all the demands of family life, feeling completely overwhelmed. It would have been easy to just keep pushing, but I realized something had to shift. I started incorporating small self-care rituals – even just 15 minutes of quiet time before the kids woke up – & it made a world of difference. It allowed me to show up more fully, both in my studies & as a mum. Remember that time I had to step away from recording a podcast because my teenage daughter’s impromptu karaoke session turned the house into a concert hall? (She has a great voice, just not podcast-appropriate timing!). It was frustrating, yes, but stepping away for a few minutes to laugh about it with her (and remind her about headphones) actually helped me come back to the recording feeling refreshed & more focused. It reminded me of that principle: sometimes, stepping away from the intensity, like my youngest learning to ride her bike, can actually lead to a breakthrough. Think about that. What if, instead of seeing self-care as something that takes away from your business, you saw it as something that gives to it? Practical Self-Care Strategies for the Time-Starved Entrepreneur (aka You!) Now, I know what you're thinking: "Carlene, that all sounds great, but I barely have time to shower, let alone schedule a spa day!" I get it. I'm right there with you, navigating the chaos with four kids, a PhD, two crazy dogs, & let’s not even talk about how much the price of everything seems to go up these days while salaries stay the same – seriously, is it just me, or has the price of a block of cheese skyrocketed?! It can feel like we Millennials really did get the bad end of the stick. It often feels like we’re juggling more responsibilities, with less support & fewer resources, than previous generations. But remember: self-care doesn’t have to be extravagant or time-consuming. It’s about small, consistent actions that nourish your mind, body, & soul. Here are a few ideas to get you started: The 5-Minute Reset: Feeling overwhelmed? Set a timer for 5 minutes, close your eyes, & just breathe. Focus on the present moment. Try the Calm app – it has some great guided meditations for beginners. You’d be surprised how much a few minutes of focused breathing can clear your head. It's like a mini-reboot for your system. Move Your Body (Even a Little!): You don't need to run a marathon. A brisk 20-minute walk around the block, a 10-minute yoga flow on YouTube (Yoga with Adriene is my go-to!), or even a spontaneous dance party with your kids can boost your energy & mood. This isn't just about physical health; it’s about shifting your energy & getting back into a state of flow. Remember, a little movement can go a long way! Nourish Your Body: Fuel your body with healthy, energizing foods. I know, sometimes a glass of wine & a takeaway feels like self-care (and hey, I’m not judging!), but think about adding more fruits, vegetables, & lean protein to your diet. Start small – swap that sugary afternoon snack for a handful of almonds or some fruit. Small changes can make a big difference. You’ll feel the difference in your energy levels. Just like your business needs the right fuel to thrive, so does your body! Set Boundaries (and Stick to Them!): This is a big one. Learn to say “no” to things that drain you & “yes” to things that fill you up. This can be tough, especially for us women, but it’s about protecting your time & energy like the precious resources they are. This means setting clear work hours, communicating your availability to clients, and not overcommitting yourself. What’s one boundary you can set today to protect your energy? Could you turn off email notifications after 7 PM? Could you schedule specific "do not disturb" times in your calendar for focused work? Connect with Your Tribe: Feeling isolated? Reach out to a friend, join a supportive community (like our Femme:Connect community – we’d love to have you!), or schedule a coffee date with another female entrepreneur. Join our free, global Femme:Connect community! Connecting with other women who get it can be incredibly powerful. It’s like having a sounding board, a cheerleading squad, & a shoulder to cry on, all rolled into one. In my research, I’m consistently finding that strong community is a major factor in women's entrepreneurial success. Schedule It In: Just like you schedule client meetings & school pick-ups, schedule in your self-care. Treat it as a non-negotiable appointment with yourself. Even 15 minutes a day can make a huge difference. Block out specific times in your calendar – whether it's for a morning meditation, an afternoon walk, or an evening bath – & honor those appointments. Put it in your calendar & stick to it. Remember that “if you don’t own your calendar, your calendar will own you,” & that applies to self-care too. Celebrate Your Wins (Big & Small!): This is key! Acknowledge your progress, no matter how small. It's easy to get caught up in what we haven't achieved, but celebrating our wins, even tiny ones, builds momentum & boosts our confidence. What’s one thing you’ve achieved this week that you're proud of? Did you finally launch that new offer you've been working on? Did you nail that client presentation? Did you manage to fit in a 20-minute walk between calls? Share it below - I’d love to hear! Remember, celebrating those wins – from finally having a consistent £1k month to hitting that first £10k – is essential fuel for the journey. Your Smallest Viable Step What's one small, manageable self-care action you can commit to today ? Could you schedule in a 5-minute meditation using the Calm app? Could you prepare a healthy lunch instead of grabbing a quick takeaway? Could you reach out to a friend you haven’t spoken to in a while? Choose one thing & make it happen. You deserve it. Your business deserves it. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

That Icky Sales Feeling? Let's Transform It From Dread to Delight (Yes, Really!) Okay, lovely, let's have a real heart-to-heart, shall we? You, me, a cuppa (or maybe something stronger, no judgement here – it’s wine o’clock somewhere!). If the mere thought of "selling" makes your palms sweat & your stomach do a little flip-flop, you are absolutely, positively not alone. So many brilliant, ambitious female entrepreneurs I speak to, especially those of you who are just starting to build the foundations of your incredible businesses – Foundation Builders – confess that this is one of their biggest hurdles. It feels… icky. Pushy. Inauthentic. Maybe even a bit desperate. According to a recent study, over 60% of female entrepreneurs report feeling uncomfortable with self-promotion & sales (Source: The Diana Project, Babson College). & if you’re juggling motherhood on top of all this, trying to carve out time for your business between school runs, nap times that are never quite long enough, & the delightful chaos of family life (trust me, with four of my own, from a teenager down to a baby, plus two rather excitable Miniature Pinschers, I get it!), the pressure to then "sell" can feel overwhelming. You pour your heart & soul into creating something amazing, something you’re truly passionate about, only to freeze when it comes to actually asking for the sale. Sound familiar? Thought so! This fear often whispers insidious little lies: "Who am I to charge for this?", "What if they say no?", "I don't want to sound like one of those salesy people." It’s tangled up with imposter syndrome, fear of rejection, & a whole heap of societal baggage about women, money, & self-promotion. But here’s the truth, lovely: it’s okay to feel this way. & even better? We can change it. From "Selling" to "Serving": The Big Reframe Your Business Needs What if I told you that "selling" doesn’t have to be a dirty word? What if we could reframe it entirely? Instead of thinking about it as a high-pressure, manipulative tactic, let’s think of it as an act of authentic service & genuine connection . Imagine this: you have a skill, a product, a service that can genuinely help someone, solve their problem, make their life easier or better. When you "sell," you're not pushing something onto them; you are generously offering them a solution. You're guiding them towards a transformation they desire. It becomes a conversation, an invitation to explore how you can support them. I'm thinking about what Myron Golden says, "The only way to get what you want is to help other people get what they want." I remember when I first started out with one of my early ventures, Nisbett & George, creating bespoke fashion pieces. We’d do craft fairs, & initially, I’d feel so awkward stating my prices. It felt like I was asking for something, almost apologetically. I even recall one craft fair early on where I’d completely blank whenever someone showed interest. It was like I was allergic to closing the sale! I'd fumble with my words, avoid eye contact, & practically usher them away from my stall. Cringe, but true! It was a painful realization that passion alone wasn't enough; I needed to get comfortable with the "selling" part. But then I shifted my perspective. I started focusing on the joy a unique, handcrafted item brought to someone, the story behind the design, & the quality of the materials. Suddenly, it wasn't about "taking their money"; it was about sharing my passion & expertise, offering something truly special. The conversations flowed more easily, & funnily enough, so did the sales. This is about sharing your value from a place of confidence & integrity. It’s about showing up, shining your light, & letting the right people – your ideal clients – see how you can help them. This approach naturally aligns with how we at Femmeprenista view building a standout brand & connecting with your audience; it’s about clear, authentic communication that truly resonates because it comes from the heart & clearly articulates the solution you provide. To explore how this fits into a more holistic approach to business growth, you can learn more about our Business Flourish Framework . The Real Secret Weapon? Mastering Your Mindset (Yes, YOU Can Do This!) Here’s a truth bomb: overcoming sales reluctance is, at its core, a mindset game . & it’s a game you absolutely can win. It's about taking that radical personal responsibility for this crucial part of your business. I know, I know, it’s easy to look at systemic issues or past experiences, but as I often say, while the path might be winding & sometimes feel uphill (especially when you're juggling a PhD & four little ones, like me!), ultimately, owning your progress is what makes the difference. Seriously, who actually has the bandwidth for this unless it’s made super simple? I’ll be honest, even just last week I found myself hesitating to promote a new offer – mum guilt hit hard, & I started questioning if I was spending enough time with the kids. But then I remembered why I'm doing this – to create a life of freedom & opportunity for them! Those limiting beliefs we talked about? The ones whispering "you're not good enough," "your prices are too high," or "people don't want what you offer"? They are just thoughts, not facts. & thoughts can be changed. Self-Worth: Your worth as a person is inherent & non-negotiable. Your prices reflect the value of the transformation you provide, not your personal worthiness (which is infinite, by the way!). Try this: Write down three things you're genuinely great at. Remind yourself of these when self-doubt creeps in. Money: Money is simply an exchange of energy. It’s a tool that allows you to continue doing the work you love, support your family, & make a bigger impact. It's not greedy to desire it or to charge for your expertise. Value: You have unique skills, experiences, & passion. What you offer has genuine value. Focus on the incredible transformation or solution you bring to your clients. This is where the real work – & the real magic – happens. It’s about digging deep, challenging those old narratives, & consciously choosing beliefs that empower you. Thinking about it, Sue Knight emphasizes, "Success comes from within. Our success depends on our ability to be excellent in everything we think, say, & do." This dedication to mastering your inner game is a cornerstone of what we champion here, reflecting the profound importance of having a clear vision & resilient mindset, aligning with the Focus pillar of our Business Flourish Framework. It’s a journey of continuous growth, & if you're curious about the philosophy & personal drive behind Femmeprenista, you can read more about me . Practical, Non-Sleazy Ways to Share Your Brilliance (& Yes, Get Paid!) Okay, so we’ve reframed selling & talked mindset. Now for some practical, actionable strategies that feel good & actually work. No icky tactics allowed! Focus on the Transformation, Not the Transaction: People don’t buy coaching, courses, or products. They buy transformation. They buy solutions to their problems, a way to get from where they are now to where they desperately want to be. Get crystal clear on the outcome you deliver. How will their life or business be better after working with you? Paint that picture. For instance, if you're a copywriter, don't just sell "website copy"; sell the increased leads & sales that compelling copy generates. Deeply Understand Your Ideal Client: Who are they? What are their biggest pains, fears, desires, & dreams? What language do they use? When you can articulate their problem better than they can themselves, they’ll instantly trust that you have the solution. This isn't about manipulation; it's about empathy & deep listening. If you are targeting Millennial mums juggling a business and kids, acknowledging the "12-13 weeks of school holidays" challenge in your messaging will instantly resonate. Practice Your Value Proposition Until It Feels Like Breathing: Your value proposition is a clear, concise statement of the unique benefit you provide. It shouldn’t sound like a stuffy corporate pitch. Practice saying it out loud, refining it until it feels completely natural & authentic to you . When you believe it, they will too. Instead of saying "I offer business coaching," try, "I help female entrepreneurs build thriving businesses without burning out." View "No" as Navigation, Not Rejection: This is a big one! Not every "no" is a personal rejection of you or your worth. Sometimes it means "not right now." Sometimes it means they’re not the right fit. Sometimes it’s valuable feedback. Every "no" gets you closer to a "yes" from someone who truly needs what you offer. Think of it as data guiding you to your ideal people. If you're promoting a high-end coaching package, a "no" might simply mean they're not ready for that level of investment, yet . Start with Service: Offer genuine value before you ever ask for a sale. Share helpful tips, insights, & free resources. When people experience your expertise & generosity firsthand, they'll be much more receptive when you invite them to work with you more closely. Giving away a free Canva template related to social media content is a quick way to showcase your expertise. Create Authentic Connection Points: Sales often happen in the DMs, in email conversations, or after a discovery call. Focus on building genuine rapport. Ask questions. Listen more than you talk. Be curious. People buy from people they know, like, & trust. Show genuine interest in their "caster oil on the carpet" kind of mornings and their "Dora the Explorer in the background" working reality. Remember, these strategies are about authentically communicating your value & inviting people into a supportive relationship with your business. What challenges are you struggling with today? What small step aligned with our Flow pillar for Momentum & Systems can you take? You Already Have What It Takes: Selling From Your Strengths Here’s something I truly believe: as women, we often possess inherent strengths that make us naturally gifted at this reframed idea of "selling." Think about it: Empathy: Your ability to understand & share the feelings of another is an incredible asset. It allows you to truly connect with your potential clients' needs. Communication: Many of us are natural communicators, skilled at building rapport & explaining concepts clearly. Passion: When you’re genuinely passionate about what you do, it’s infectious! That enthusiasm draws people in. Nurturing Instincts: We often have a natural inclination to support & uplift others. Frame your "sales" conversations as a way to nurture potential clients towards their goals. Stop trying to adopt some uncomfortable, inauthentic "sales persona" you think you should be. Instead, lean into your unique strengths. Sell from a place of confidence in your offering & a genuine desire to help. Be yourself. That’s your superpower. The journey of entrepreneurship is filled with these kinds of discoveries & a-ha moments, & finding the support to navigate them is key. If you're looking for a community that understands this, & for broader support as you find your purpose & voice, our Femme:Connect resources might be just what you need. It directly taps into the Fuel pillar, focused on your well-being, prioritising authentic relationships to thrive as ambitious women in business. Overcoming the fear of selling isn't just about growing your revenue; it's about stepping into your power as an entrepreneur. It’s about ensuring your incredible gifts & talents reach the people who need them most, aligning with the Flair pillar focused on Marketing & Messaging. It’s about building a sustainable business that not only supports you & your family but also allows you to make the impact you were born to make. You’ve got this. Truly. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

The Benign Neglect of the Entrepreneurial Parent (or, How My Kids Taught Me Strategic Imperfection) Right, let’s be honest. If you're a Foundation Builder, juggling clients, team, & family responsibilities while getting your business off the ground, how many times have you, mid-Zoom call, desperately tried to mime “Mummy’s working!” to a small human brandishing a rogue sock puppet? I’m not talking about neglecting my children’s well-being (they are my world, after all!). I’m talking about the inevitable trade-offs, the strategic imperfections, & the little (or sometimes not-so-little) things that fall through the cracks when you’re pouring your heart into multiple passions. Or maybe you’ve presented a seemingly flawless webinar, while silently praying your toddler wouldn’t discover the joys of finger painting… on the newly painted living room wall (just me?). If this sounds even remotely familiar, then welcome, my friend. You are officially inducted into the chaotic, beautiful, & often hilarious club of the Entrepreneurial Parent. As a mum of four, a PhD student, & the CEO of not one, but two businesses (Femmeprenista & Thrivology Digital - someone send coffee!), the concept of “balance” often feels like a mythical unicorn prancing on a rainbow. It’s something I strive for, but honestly, most days, it’s more like a beautifully orchestrated juggling act where the occasional ball does drop. And you know what? I’m learning to be okay with that. I vividly remember one particularly chaotic morning trying to finalize a presentation for a key client. Picture this: toddler throwing a tantrum because her toast wasn't cut into triangles (the horror! ), my six-year-old having a meltdown because her favourite unicorn headband had mysteriously vanished (probably abducted by the sock puppet from earlier), & me, frantically trying to add the finishing touches to my slides while simultaneously mediating a truce involving promises of extra screen time & a unicorn-themed treasure hunt. Let's just say, my carefully rehearsed opening lines went out the window the moment the client joined the call. But, you know, we still nailed the presentation! Sometimes, embracing the crazy is the only way. What's your most hilarious "juggle struggle"? Share in the comments – solidarity, sisters! Embracing the Messy Middle: Redefining "Balance" These scenarios, while sometimes hilariously cringe-worthy, are the real-life moments that have taught me a crucial lesson: perfect balance is a unicorn. What’s actually sustainable, & dare I say, more powerful, is strategic imperfection. It’s about consciously choosing where to focus your energy & accepting that certain things will inevitably get less attention, at least for a season. A 2022 study by the Global Entrepreneurship Monitor ( https://www.gemconsortium.org/ ) found that women entrepreneurs with children under 18 were significantly more likely to report challenges balancing work & family demands. This resonates deeply with my own experience & the experiences of so many women in our Femme Connect community. Initially, I tried to compartmentalize everything perfectly: Dedicated work blocks Strict family time Scheduled self-care But it just wasn’t realistic. Life, especially with four kids & two very energetic Miniature Pinschers (Cappuccino & Espresso, my furry little chaos-makers!), is just too unpredictable. In my PhD research, I'm exploring this very tension between the idealized image of the "balanced entrepreneur" and the lived reality of women juggling multiple roles. It's clear that a one-size-fits-all approach simply doesn't work. What finally clicked for me (and what I’m seeing in my research) is that "balance" isn't about rigidly adhering to a schedule; it's about building resilience, designing flexible systems, and owning your choices. It's about recognizing that sometimes, you're the tortoise, not the hare, and that slow, consistent progress is still progress. What's one area of your business where you could build more flexibility into the system? Let's chat in the comments! What finally worked was embracing the "messy middle," accepting the imperfections, & finding systems that create flow despite the inevitable curveballs. For me, this means being fully present with my kids when they're sharing their little pottery creations (even if it means moving a deadline) & then carving out focused work time when they’re at school or (hallelujah!) asleep. It’s about building robust systems & processes in my business so I can operate more efficiently & reclaim precious time. It’s about prioritizing my well-being so I can show up as the best version of myself for both my family & my business. Prioritising my well-being makes me feel as though I'm a whale, strong enough to create my own current & navigate whatever comes my way! One incredibly stressful week, deadlines were looming, the kids were bouncing off the walls (literally – they'd discovered a new trampoline park video on YouTube), & I felt like I was drowning in to-dos. I knew I had to implement that "15 minutes of self-care" advice I kept preaching, or I was going to lose it. I locked myself in the bathroom (the only room with a lock!), put on some calming music, & just breathed for 15 minutes. It felt like a tiny drop in the ocean of overwhelm, but it was enough to reset my frazzled brain & tackle my priority tasks with a little more sanity. It’s a simple system, but it works. What’s your go-to sanity saver? From Guilt to Grace: Letting Go of Perfectionism I know many of us carry this heavy weight of “mum-guilt” when we’re not able to do it all perfectly. We berate ourselves for the missed school play or the slightly burnt dinner (or the rogue banana peel incident – it still haunts me). But I'm learning to replace guilt with grace, both for myself & for my fellow female entrepreneurs. Hard work & smart work are essential, yes, but so is self-compassion. What's one area where you can give yourself a little grace today? Communication is Key (& Laughter is Essential) Open communication with your family is crucial. My partner & I regularly check in, making sure we’re on the same page about who’s handling what (he's my rock, my personal workaholic, & a fellow PhD student, which makes for some interesting study sessions!). We don't shy away from talking about the challenges, the compromises, & yes, sometimes even the resentment that can surface when the pressure’s on. And trust me, sometimes those study sessions involve more deciphering toddler-babble or mediating a dog-toy tug-of-war between Cappuccino & Espresso than actual academic discussion! It's all part of the juggle. Remembering to laugh at the absurdity of it all is truly a lifesaver. From Chaos to Clarity: Your Smallest Viable Step This journey of juggling entrepreneurship & parenthood is not a sprint, it’s a marathon (or maybe an ultra-marathon with some unexpected hurdles thrown in, like a rogue bouncy castle appearing on the track). It’s about taking one step at a time, celebrating small victories, & remembering that your pace is your pace. As a Foundation Builder, you're laying the groundwork for your empire. Focus on getting the fundamentals right. Here are a few ideas for your smallest viable step today, tailored specifically for you: Set a Client Onboarding Boundary: Tired of late-night client emails derailing your evening routine? Set a clear cut-off time for responding to client inquiries & stick to it. Use an auto-responder to manage expectations & protect your time. This will free up your evenings and demonstrate professionalism. What time will you set as your boundary? Schedule a Marketing Power Hour: Block out just one focused hour this week to plan your social media content or create a simple lead magnet. Consistency is key, & even a small, dedicated time slot can make a big difference in building visibility. Which day & time works best for you? Delegate Your Inbox Management: Drowning in emails? Delegate the task of sorting & prioritizing your inbox to a virtual assistant for just a few hours a week. This will free you to focus on high-impact tasks that require your unique expertise. What's one task you can delegate today? Embrace "Good Enough" on Your Website: Feeling overwhelmed by perfecting your website? Focus on launching a simple, functional site that clearly communicates your core offer & captures leads. You can always refine it later. What's the one essential page you can finish today? If you’re ready for a structured approach to validate your business idea & get clarity on your target audience, my Spark program might be just what you need! Find out if it's the right fit for you: https://www.femmeprenista.com/spark Join the conversation & get more insights: Join Our Facebook Community Today. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Bootstrapping Your Brilliance: Carlene Nisbett’s No-Nonsense Guide to High-Impact, Low-Cost Marketing for Mom-Led Startups Hello lovely! If you’re reading this, chances are you’re a brilliant female entrepreneur, quite possibly a mum (for those in her Foundation Building years), with a fire in your belly & a vision that could change the world (or at least your corner of it!). And, like so many of us when we’re starting out, you might also be staring at a marketing budget that looks less like a war chest & more like… well, the change you found after searching through your car for some extra cash. Sound familiar? Thought so! I see you. I really do. I remember those early days with my first venture, Nisbett & George, juggling a new baby during my university years. The passion was immense, the ideas were flowing, but the financial resources? Let’s just say ‘shoestring’ would have been a generous description! It’s a familiar story for so many ambitious women carving out their own path. That feeling of, “How on earth do I get the word out there when I’m counting every penny?” can feel incredibly daunting. But here’s what I’ve learned, through my own winding entrepreneurial journey, my MBA, & now my PhD research into female entrepreneurship: that tight budget isn’t your biggest hurdle. Honestly? It can be your secret weapon. It forces you to be fiercely creative, incredibly resourceful, & laser-focused on what truly matters. It nudges you away from just throwing money at problems & towards building genuine connections, which, let me tell you, are far more potent in the long run. This is the heart of what we believe at Femmeprenista; it’s about smart strategies & holistic support that empowers you to build something amazing, no matter your starting point. You can learn more about our overarching philosophy for holistic business growth, encompassing Focus, Flair, Flow & Fuel to flourish, on our site. I don't just do what I'm told, lovely! I actually question Is this the best way of doing things? And, that's what a tight budget forces you to do. So, let’s reframe this. This isn’t about what you don’t have. It’s about unleashing the brilliance you do have, using that incredible drive that led you to start this business in the first place. The Mindset Shift: Your Budget is Your Superpower First things first, we need to tackle that sneaky little voice that whispers, “You need big bucks to make a big impact.” That’s a myth, pure & simple. And it’s a disempowering one at that. One of my core beliefs, something I champion in everything we do at Femmeprenista, is the profound power of personal responsibility. Yes, there are systemic challenges, we all know that. But waiting for the ‘perfect’ conditions or a sudden windfall isn’t a strategy. Taking ownership of where you are right now, and deciding to make the absolute most of what you’ve got – that is where your power lies. It's not just the system, it's about what YOU do! Think of it like this: when you have endless resources, it’s easy to get a bit lazy, to try a bit of everything without truly understanding what works. But when every pound, every hour, every ounce of energy counts? You become a strategic ninja. You learn to: Question everything: Is this really the best use of my limited resources? Innovate constantly: How can I achieve this goal in a different, more cost-effective way? Focus fiercely: What are the 2-3 activities that will give me the biggest return for my effort? This isn’t just about surviving; it’s about thriving through intelligent action. It’s about developing that unshakeable inner resolve, that deep-seated belief in your own ability to find a way, no matter what. I remember when I was deep into my MBA at Cranfield, with my six-year-old daughter at home. The demands were immense, the pressure was intense, & time felt like the scarcest commodity of all. I couldn't just 'buy' more hours in the day or magically reduce the workload. I had to get incredibly strategic about how I used my energy, how I prioritised, & how I collaborated. That experience, born out of necessity, forged a resilience & a problem-solving capability that serves me every single day. Your budget can do the same for your marketing. Authentic Storytelling: Your Priceless Marketing Asset Now, let’s talk about what you do have in abundance, regardless of your bank balance: your story, your passion, your unique voice. Genuine human connection cuts through the noise like nothing else because, as Rory Sutherland says, "Stories are the PDF files of human information." Your most powerful, & most cost-effective, marketing asset is YOU. Your "Why": Why did you start this business? What problem are you passionate about solving? Sharing this with genuine emotion resonates deeply. Your Journey: The ups, the downs, the "aha!" moments, the beautiful chaos of juggling Motherhood and Entrepreneurship Journey – these are experiences your ideal clients can relate to. When I share snippets of trying to record a podcast segment with my toddler daughter deciding my leg is a climbing frame, or the mental gymnastics of switching from PhD research to deciphering what my six-year-old daughter really means after school, it’s not about oversharing; it’s about being real. And real connects. Your Values: What do you stand for? What principles guide your business? Articulating these clearly attracts people who share those values. Your Clients' Transformations: Even if you're just starting, focus on the impact you aim to make. As you gather Client Testimonials for Femmeprenistas: Build Trust & Convert , let your clients' voices tell the story of your value. Authentic storytelling isn't about crafting the perfect, polished narrative. It's about being consistently, genuinely you. It’s about showing up, sharing your truth, & building a community around your brand. This is where the magic happens, where you cultivate that know, like, & trust factor that turns followers into loyal customers & raving fans. And the best part? It costs you nothing but your willingness to be open & consistent. High-Impact, Low-Cost Tactics That Actually Work Okay, Carlene, I hear you,” you might be thinking, “Mindset & storytelling are great, but what can I actually do ?” Fabulous question! Let’s dive into some practical, high-impact, low-cost marketing strategies that you can start implementing today. Remember, it’s about working smarter, not just harder, & creating streamlined approaches that fit into your already busy life. I don't just dig the hole; I question, is this the best way of doing things? Strategic Networking (The Real Kind): Forget collecting business cards like confetti. True strategic networking is about building genuine relationships with people who can support you, collaborate with you, or become your clients. I'm always the person who's going to question if there is a better way to achieve your goal! Online Communities: Join relevant Facebook groups, LinkedIn groups, or forums where your ideal clients hang out. Don’t just spam your links! Offer value, answer questions, participate in discussions. It's a brilliant way to learn, connect, & subtly raise your profile. Our own Femme:Connect Community Page is a fantastic place to start connecting with other ambitious femmeprenistas. Local Meetups (when possible): Even a coffee with another local business owner can spark ideas or collaborations. Engage Meaningfully: If someone shares great content, tell them. If you admire someone’s work, reach out with a specific compliment. Small gestures build big bridges. Content Marketing on a Shoestring: Content is king, queen, & the entire royal court when you're bootstrapping! Start a Simple Blog : Share your expertise, your insights, your stories. You don’t need a fancy website to begin – a simple platform will do. You're reading one right now! Pick ONE or TWO Social Media Platforms & Own Them: Don’t spread yourself too thin. Where do your ideal clients spend their time? Focus your energy there & deliver consistent, valuable content. Show your face, share behind-the-scenes glimpses – let your personality shine. Leverage Your Smartphone: You don’t need a film crew. Simple videos (short tips, a day-in-the-life, answering FAQs) or audio clips recorded on your phone can be incredibly effective. Repurpose Everything: Turn a blog post into several social media updates, a video script, or key points for an email. Work smart! Embrace Free & Freemium Tools: The digital age is a gift to bootstrappers! There’s an abundance of incredible tools that offer free or very affordable starting tiers. Canva: For creating beautiful graphics for social media, blog posts, or simple lead magnets. Email Marketing Platforms (e.g., Mailchimp, Brevo): Most offer free plans to get you started building that all-important email list. Google Workspace: Docs, Sheets, Slides, Drive – essential for organisation & collaboration. Social Media Schedulers (e.g., Buffer, Later): Free plans can help you batch content & stay consistent. Trello or Asana: For organising your marketing tasks & ideas (free personal plans). The Magic of Email Marketing (Even with a Tiny List): Start building your email list from day one. Even if it’s just a handful of people, these are your warmest leads. Offer a simple freebie (a checklist, a short guide, a discount code) in exchange for an email address. Nurture that list with valuable content, personal updates, & occasional offers. It’s a direct line to your most engaged audience. Collaborate for Greater Reach: Team up with other entrepreneurs who serve a similar audience but aren’t direct competitors. Joint Webinars or Workshops: Share your expertise with each other’s audiences. Content Swaps: Guest blog for each other or feature each other on social media. Bundle Offers: Create a combined offering that provides extra value. Harness the Power of Happy Clients: Ask for Testimonials : Don’t be shy! When you’ve delighted a client, ask them for a few words. These are marketing gold. Encourage Referrals: Let happy clients know you appreciate referrals. A simple thank you, or a small incentive, can go a long way. The key with all of these is consistency. Small, focused actions taken regularly will always trump sporadic, grand gestures. As Jim Rohn says, “Success is nothing more than a few simple disciplines, practiced every day.” Overcoming Visibility Fears & Owning Your Marketing Now, for what is often the biggest hurdle for many of us, especially when we’re new to putting ourselves “out there”: the fear of visibility. That little gremlin that says, “Who am I to do this?” or “What if people judge me?” or “I’m not ready yet!” Sound familiar? Darling, you are ready. Your voice matters, & your ideal clients are waiting to hear from you . Taking ownership of your marketing journey means gently, but firmly, telling those fears to take a backseat. I know it’s not always easy. Even now, with years of experience, putting new ideas or research out there can bring a flutter of nerves. It’s human! But the desire to serve, to share what I know can help others, always outweighs that fear. As Lisa Nichols says, "Your job is to fill your own cup, so it overflows. Then you can serve others, joyfully, from your saucer." Here are some thoughts on navigating this: Start Small, But Start: You don’t have to go from zero to global webinar overnight. Post one authentic thing on social media. Share one story. Send one email. Each small act of courage builds confidence. Focus on Service, Not Self: Shift your focus from “How do I look/sound?” to “How can I help my audience today?” When your intention is rooted in service, it’s much easier to be brave. Remember Your "Why": When fear creeps in, reconnect with your deep-seated reasons for starting this business. That passion is a powerful antidote to self-doubt. It’s a Journey, Not a Destination: My own path, especially juggling four children & a PhD, is certainly “slower” than someone with fewer commitments. There are days when progress feels glacial. But the key is to keep moving forward, to own my pace, & to not give up. Your marketing journey will have its own pace too. Embrace it. Take An Imperfect Action: I will admit I once forgot to schedule a post and it cost me hundreds of leads... it will happen, and the sun will still rise! The key is to learn from it. Practice Your Elevator Pitch: Stand in front of a mirror and say your business elevator pitch! This is the 30 second snippet you will say to strangers and customers about your product. You may feel silly, but I guarantee it will show in your confidence. Find a Tribe: One of the best things you can do is find a like minded community to learn and grow. Check out our FemmeConnect community and share what you are working on or looking for. This can help you grow as a person. and a brand. What You Can Do Today to Overcome Visibility Fear: Post one authentic thing: Share a behind-the-scenes story or a small win on social media. Reframe your focus: Shift from "How do I look?" to "How can I help?". Remember your "Why": Reconnect with your passion to overcome self-doubt. Your biggest asset is showing up for your customer. Your voice is wanted and needed! Protect Your Energy: marketing shouldn’t lead to burnout. Choose strategies that feel sustainable & dare I say, even enjoyable for you. Small, consistent, joy-filled actions are far more powerful than huge, draining efforts you can’t maintain. Prioritising your well-being ensures you have the energy to show up authentically for the long haul. The crazy part is the above statement has proven true in my business and life more than once. This year, one of my goals was to grow our email list and I tried a few new software integrations that did. not. work. It was so frustrating, but I knew the key was authenticity and to create content that touched peoples lives. Low & behold when I got back to my goal I was so much closer than before. You can do it too! Bootstrapping Your Brilliance: The Femmeprenista Way You see, these low-cost marketing strategies aren’t just random tactics. They are deeply aligned with how we approach business building at Femmeprenista. It’s about cultivating that unwavering self-belief & clarity of purpose, developing your unique brand voice & messaging that truly connects, implementing smart, consistent systems that allow you to show up powerfully without burning out, & prioritising your well-being for sustainable Momentum . Smart, AI-enhanced systems amplify your results across all areas, too. The truth is, your resourcefulness, your authenticity, & your commitment are far more valuable than a hefty advertising budget, especially in these foundational stages. Embrace the challenge, get creative, & remember that you have everything you need within you to make a significant impact. If you're nodding along, feeling that spark of "Yes, I can do this!" but perhaps craving a clear roadmap & dedicated support to turn these ideas into a concrete action plan & start attracting those first crucial clients, then our Spark Program might be exactly what you need. It’s designed specifically for Foundation Builders like you, helping you gain clarity, define your niche, & map out those foundational marketing strategies so you can launch with confidence. You can learn more about how we help Foundation Builders lay a strong groundwork here: https://www.femmeprenista.com/spark . You’ve got this, lovely. Your brilliance is ready to shine. Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

Conquer Your Visibility Fears: Shine Authentically Online Ever feel like you're hiding your brilliance under a bushel? Like you know you have something incredible to offer, but the thought of putting yourself out there online makes your palms sweat and your stomach churn? Honestly, love, I’ve been there. Just the other day, my two-year-old decided my laptop, mid-Zoom call with a potential investor, was the perfect place for a strawberry smoothie facial. Let’s just say it wasn't the "polished professional" look I was aiming for. Talk about a mindset wobble! But, just like I tackled that sticky situation (with a hefty dose of baby wipes & a prayer!), we can tackle these visibility fears, too. Remember, my loves, a rich life isn't about avoiding the mess; it's about navigating it with grace & a good cleaning solution (both for laptops & for mental clutter!). This post, specifically for Visionary Leaders like you, is your guide to conquering those visibility fears and shining online, authentically and with impact. Understanding the Mindset Blocks (FOCUS) Let's be honest, the biggest hurdles often aren't about algorithms or fancy tech; they're the whispers of self-doubt in our own minds. That pesky imposter syndrome telling you you're not "expert enough." The perfectionism gremlin insisting everything has to be flawless before you can share it. Or that old chestnut, "Who am I to...?" Sound familiar? Thought so! These limiting beliefs are like weeds in a beautiful garden – they can choke the life out of your business before it even has a chance to bloom. Reframing Your Relationship with Visibility The first step is reframing how we think about visibility. It's not about self-promotion or shouting from the rooftops (unless that's your style!). It's about serving. It's about sharing your unique gifts & expertise to help the women who need you. My PhD research into Black female entrepreneurship constantly reminds me of the challenges women face in finding their voice and claiming their space. But what if the real power lies not in blaming the system, but in figuring out how you can navigate it, authentically & with impact? Embracing Imperfection & Progress Over Perfection Perfectionism is a creativity killer. In the online world, progress trumps perfection. Start small, be consistent, & don't be afraid to experiment. Your audience connects with your authenticity, not your polished façade. A recent study by Sprout Social showed that 73% of consumers prefer brands that are authentic and transparent, even if they're not "perfect." https://sproutsocial.com/insights/data/social-media-trends/ So, ditch the pressure to be perfect, & embrace the messy, beautiful journey of showing up as you are. Even after building Femmeprenista to multiple six figures & achieving significant visibility, I still have moments of self-doubt. Just last week, I was preparing to go live in my Facebook group, Femme:Connect , to share some insights from my latest research on scaling strategies. I had all my notes ready, my tech setup tested, & even a snazzy new blazer (because, why not?). But five minutes before going live, that familiar wave of "Am I really qualified to teach this?" washed over me. I almost hit the "cancel" button. But then I remembered my own "why" – the women who rely on these insights to scale their businesses and create the lives they dream of. I took a deep breath, reminded myself of the valuable lessons I’ve learned (including all the messy, imperfect moments!), and hit "Go Live." And guess what? It was one of my most engaging and well-received sessions. It’s a constant journey, loves, but we’re in this together. Practical Tips for Shining Online (FLAIR) Now that we've tackled the mindset gremlins, let's get practical. Here are some tangible steps to help you build your online presence with confidence: Know Your Audience (& Yourself!) : Before you even think about posting, get crystal clear on who you're talking to. What are their pain points? What are their aspirations? What keeps them up at night? (The Spark Program can help you with this!). Equally important, what are your strengths? What makes you unique? Honestly, when I started Femmeprenista, I realised that my own experiences, from navigating corporate politics to juggling motherhood and a PhD (while recovering from my fourth C-section, no less!), were my superpower. They allowed me to connect with my audience on a deeper level. Craft a Compelling Brand Story : Your story is your secret weapon. It's what makes you relatable, memorable, & trustworthy. It's the "why" behind your business. Don't be afraid to share your journey, including the bumps along the road. Here's a quick exercise: What's the biggest challenge you've overcome in your life or career? What unique skills or experiences did you gain from that challenge? How do those skills and experiences help you serve your clients today? This resonates with Simon Sinek’s advice to “start with why” - people connect with your purpose, not just your product. Remember, my early venture, Nisbett and George, taught me invaluable lessons about partnership & resilience – specifically, the need for aligned commitment levels when juggling a new business with the demands of motherhood – lessons I now share with my clients. Create Consistent, Valuable Content : This doesn't mean churning out endless posts just for the sake of it. Think quality over quantity. What valuable insights, tips, or stories can you share that will genuinely help your audience? Develop a content calendar (Trello is great for this!) and batch-create content to maintain a consistent posting schedule, even amidst the juggle. Focus on providing real value, & the engagement will follow. The Business Flourish Framework is ideal for this! Here are some ideas: Juggler's Shortcut: A quick tip for busy mums on how to batch-create social media graphics in Canva. Client Win: A short, inspiring story about a client’s "aha" moment that led to a breakthrough. Behind the Scenes: A relatable glimpse into your daily life, showing the real, messy, beautiful juggle. Embrace the Power of Connection : Building genuine relationships is key. Respond to comments, engage in conversations, and show up authentically in your DMs. Don't be afraid to ask questions and encourage your audience to share their experiences, too. The Femmeprenista community is all about supporting each other, sharing tips, celebrating wins, & reminding each other that we're not alone in this crazy, beautiful journey. Need support navigating the 12–13 weeks of school holidays while running your business? Looking for accountability partners to keep you focused on your goals? Craving authentic connection with other women who get the unique juggle of motherhood & entrepreneurship? Feeling isolated in your entrepreneurial adventures? You're not alone! So many of us feel that way, especially when we’re juggling multiple roles. Share your biggest challenge below. What's been your hardest struggle this week, loves? Let's connect & support each other! Connect with other ambitious female entrepreneurs inside our free global community, Femme:Connect . Start Small & Build Momentum : You don't have to do everything at once. Pick one platform, one type of content, & commit to showing up consistently. Maybe it's sharing one insightful tip a day on Instagram or going live once a week in your Facebook group. Small, consistent actions create momentum, which builds confidence, which leads to bigger and bolder steps. Ready to Take the Next Step? (FLOW) Overcoming visibility fears is a journey, not a destination. It's about building your confidence, embracing your authenticity, and showing up consistently for the women who need you. What’s one small, smart step you can take today to own your progress? Share your commitment below - let’s cheer each other on! Ready to dive deeper and accelerate your journey? Join our vibrant Femme:Connect community for support, connection, and inspiration. It's the perfect place to connect with a global network of ambitious women who understand the unique challenges & triumphs of the entrepreneurial journey, especially when combined with the beautiful chaos of motherhood. We share practical tips, celebrate each other's wins, & offer a safe space to ask questions & receive support, without judgement. Join us today: Femme:Connect Community Page . Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

The CEO's Secret Weapon Against Burnout: How a Personal 'Energy Audit' Fuels Sustainable Success & Holistic Flourishing Another Tuesday morning, another frantic school run complete, only to sit down at your desk feeling like you’ve already run a marathon before your workday has even begun ? Honestly, you’re not alone. So many of us ambitious female entrepreneurs, especially those of us juggling the beautiful chaos of motherhood, feel like we’re constantly racing against the clock. But what if I told you the real race isn't against time, but against energy depletion? This is where the CEO Energy Audit comes in, a game-changing tool that's less about fleeting wellness fads & more about foundational, strategic self-mastery. As a CEO & a mum of four, I’ve learned (often the hard way!) that my energy is, without a doubt, my most valuable asset. It’s more precious than time because with abundant energy, you can make time work for you. When your energy tanks, however, even with all the hours in the day, decision-making becomes foggy, creativity dwindles, & your resilience – that vital entrepreneurial muscle – feels paper-thin. Sound familiar? Thought so! There were times, especially juggling a toddler and a new baby while trying to scale, that I’d make terrible decisions simply because my brain was fried – learning this audit changed everything . That’s why I want to share this tool with you today, one that’s less about fleeting wellness fads & more about foundational, strategic self-mastery: The CEO Energy Audit. What Exactly is This 'CEO Energy Audit' You Speak Of? Think of the CEO Energy Audit as an empowering act of self-awareness, a deep-dive into understanding exactly what fuels you & what drains you. It’s not just another task on your to-do list; it’s a strategic imperative for proactively managing your most critical resource. From my perspective, taking radical personal responsibility for understanding & optimising our energy is the secret weapon against burnout & the cornerstone of sustainable success & holistic flourishing. Clients who prioritise energy management often report a 20% increase in productivity because when you are feeling good and energized, your entire entrepreneurial experience transforms. I remember one client, after implementing this audit, finding that she could finally focus on client attraction, which she had been putting off. For too long, we’ve been told to just “manage our time better.” But what if the real key lies in managing our energy better? What if you could identify the subtle (& not-so-subtle) thieves that sap your vitality & consciously cultivate the activities, people, & mindsets that replenish & invigorate you? That’s precisely what this audit helps you do. It’s about revealing & restoring your vitality, moving beyond generic advice to create a personalised path to feeling more alive, focused, & capable. How to Conduct Your Own CEO Energy Audit: A Practical Guide Right, let’s get practical. This isn’t about adding more complexity to your already full plate. It’s about gaining clarity so you can work smarter, not just harder. Here’s a simple way to start: Become an Energy Detective (Track It!): For one week, pay close attention to your energy levels throughout the day. Keep a small notebook or use a notes app on your phone. Jot down: Activities: What specific tasks were you doing? (e.g., client calls, content creation, admin, scrolling social media, strategic planning, household chores). People: Who were you interacting with? (e.g., team members, clients, family, friends, online communities). Mindsets/Thoughts: What was your internal dialogue like? Were you feeling optimistic, critical, anxious, inspired? Your Energy Level: Rate your energy on a simple scale (e.g., 1-5, or High/Medium/Low) before, during, & after these activities or interactions. Be honest! Identify Your Drains (The Energy Vampires!): At the end of the week, review your notes. Look for patterns. What consistently left you feeling depleted, irritable, or uninspired? Was it that particular type of meeting that always runs over? The endless scroll through social media that promised relaxation but delivered agitation? Honestly, when I first did my own energy audit, I was convinced that scrolling social media for 20 minutes was my 'downtime.' Turns out, it was often leaving me feeling more agitated & less focused! Negative self-talk or comparing yourself to others? A cluttered workspace or an overwhelming inbox? Perhaps even certain people whose energy just doesn’t gel with yours? Pinpoint Your Rechargers (The Vitality Boosters!): Now, for the good bit! What activities, interactions, or mindsets consistently left you feeling energised, inspired, focused, or joyful? Was it deep, focused work on a passion project? A brisk walk in nature or your favourite workout? Meaningful connection with a supportive friend or mentor? Engaging in creative pursuits? Quiet time for reflection or meditation? That feeling of accomplishment after ticking off a challenging task? For me, even 15 minutes of uninterrupted brainstorming for a new project can feel incredibly recharging. Analyse Your Findings (Connect the Dots): Look at your lists of drains & rechargers. Are there any surprises? Are there activities you thought were relaxing but actually drain you? Are there rechargers you’re not making enough time for? This self-awareness is pure gold. From Audit to Action: Crafting Your Personalised Energy Restoration Plan The audit itself is the diagnostic tool. The real magic, the sustainable change, happens when you translate those insights into a personalised energy restoration & protection plan. This is where you take back control. Minimise Those Drains: Delegate or Ditch: Can some draining tasks be delegated, outsourced, or simply stopped altogether? (Seriously, does it really need to be done by you ?) Set Boundaries: If certain interactions are draining, can you limit them, change the dynamic, or protect your energy beforehand? This might mean shorter meetings, saying "no" more often, or consciously managing your mindset going in. Reframe: Can you change your perspective on certain tasks to make them feel less draining? For example, if you find admin tasks mind-numbing, reframe them as vital steps towards achieving your bigger vision – you’re not just filing receipts; you’re building a solid foundation for your dream life! Sometimes a shift in mindset is all it takes. Systemise: Could better systems or processes reduce the energy required for repetitive tasks? Think about implementing smart AI tools to truly streamline your processes – it can be a game-changer. For example, you can use AI tools that allow you to automatically create blog content with just a fraction of the time it used to take. Maximise Those Rechargers: Schedule Them In: Treat your energising activities with the same importance as client meetings. Block out time in your calendar for them. Non-negotiable. Protect Sacred Time: Identify times of day when you naturally have more energy for certain types of work. Protect this time fiercely for your most important, energising tasks. Integrate Micro-Rechargers: You don’t always need an hour. What small things can you do throughout the day to top up your energy? A five-minute stretch, listening to an uplifting song, stepping outside for fresh air? Swapping that 20-minute social media scroll for 20 minutes of just sitting with a cuppa in silence, or listening to a piece of music, made a world of difference to my afternoon energy when I made that switch. It's those small, honest discoveries that are so powerful. This isn't about adding more to your plate; it's about being more intentional with the energy you have, ensuring your business energises rather than drains you. It’s about smart, proactive strategies over mere hustle. Energy: The Unseen Force Behind Holistic Business Success This isn't just about feeling good, though that’s a wonderful & essential bonus! At Femmeprenista, we see energy as the fundamental element that powers every other aspect of your business success. Managing our energy feeds into the Business Flourish Framework – Focus (your ability to maintain a resilient & positive mindset & think clearly), Flair (authentic & magnetic marketing fueled by genuine enthusiasm), Flow (efficient systems), & Fuel (prioritising well-being) - because we know that when your personal energy is optimised, your entire entrepreneurial experience transforms. We call this our Business Flourish Framework, & it’s all about creating a business that truly fuels your life, not the other way around. Think about it: Sharpened Mindset & Clarity: When you’re energised, your ability to maintain a resilient & positive mindset, to think clearly, make sharp decisions, & overcome those inevitable limiting beliefs is significantly enhanced. You approach challenges with more creativity & less overwhelm. Authentic Marketing & Messaging: Your most authentic & magnetic marketing comes from a place of genuine enthusiasm & energy. When you’re lit up, your passion naturally attracts your ideal clients – that’s the kind of authentic flair that truly connects. Momentum & Efficient Systems: It takes energy to design, implement, & maintain the streamlined systems that create momentum in your business. This includes leveraging smart AI tools to truly streamline your processes, freeing you up for higher-level strategic work. Consistent energy allows for consistent action & progress. Prioritising Wellbeing: & of course, actively managing your energy is prioritising your wellbeing. This is the bedrock that prevents burnout & allows you to build a thriving business and a fulfilling life, sustainably. Optimised energy truly is the bedrock of holistic success, allowing you to show up as the best version of yourself in your business & your life. An Energy Audit for Every Femmeprenista Stage The beauty of the CEO Energy Audit is its versatility. While the specific drains & rechargers might shift as your business evolves, the principle of intentional energy management remains invaluable at every stage: For Foundation Builders – those of you validating your business idea, just launching, or securing your first clients: You’re often juggling everything, from idea validation to getting those first clients. Overwhelm can be a constant companion. An energy audit helps you identify where your precious energy is best spent on foundational tasks & what’s prematurely draining your limited reserves, so you can build momentum without burning out before you’ve even truly begun. If this sounds like you, & you’re looking to find that clarity & validation, then our Spark program could be the perfect place to start . For Scaling Leaders – those of you with an established business, ready to actively scale: As your business grows, so do the demands on your energy. You’re navigating team building, strategic expansion, & increased responsibility. An energy audit helps you sustain your drive, make clear-headed leadership decisions, & ensure you have the vitality to manage growth effectively, preventing the dreaded "success burnout." If you are ready to sustainably scale & are an Amy-type, then check out Momentum Coaching , to see how we can help you create efficient systems, without the overwhelm. For Visionary Leaders – those of you leading a thriving business, focused on executive leadership, legacy, & high-level optimization (like our Sofia-types): You’re operating at a high level, focused on legacy, innovation, & significant impact. Sustaining peak performance long-term requires meticulous energy management. An energy audit ensures you’re continually optimising your energy to fuel your vision, inspire your team, & enjoy the fruits of your labour without sacrificing your well-being. Ultimately, thriving as an entrepreneur, especially as a mother navigating the beautiful chaos, comes down to taking radical personal responsibility for the controllable. Yes, the demands are real, the juggle is intense, but how we manage our most precious resource – our energy – is one of the most empowering CEO moves we can make. Understanding & managing your energy is a key part of the holistic success we champion at Femmeprenista, helping you to Femmeprenista Female Entrepreneur Support: Find Your Purpose & flourish without compromise . It’s about consciously choosing activities, environments, & mindsets that fuel your fire, rather than letting external circumstances dictate your vitality. It’s about understanding that sustainable success isn't just about what you do , but how you feel while doing it. So, I challenge you: conduct your own CEO Energy Audit this week. Pay attention. Be honest. & then, most importantly, take action. You might be surprised at what you discover & how profoundly it can shift your business & your life. Ready to implement an energy audit in your business? Apply for Momentum Coaching Today You’ve got this! Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!

No Tech Skills? No Problem! Top 5 No-Code Website Builders to Get Your Business Shining Online in 2025 Ever feel like the words "website build" are enough to send you running for the nearest (large) cup of coffee & a quiet room? If you’re nodding along, you’re so not alone. As a fellow CEO & a mum of four, navigating the beautiful chaos of family life alongside my PhD research, I’ve had my share of moments where tech felt like another mountain to climb, especially when I was just starting out. I remember those days trying to decipher Javascript to customize a Wordpress theme, whilst my toddler believed my keyboard was a new kind of snack food (yes, my six-year-old had a particular fondness for the letter ‘Q’!). It’s a lot, truly! Who actually has the bandwidth for complicated tech unless it’s made super simple? We understand that as a female entrepreneur, especially if you're juggling motherhood, tackling tech can feel daunting. It's one of the many areas where having the right support & strategy, as we discuss in our overall approach to Femmeprenista Female Entrepreneur Support: Find Your Purpose , can make all the difference. But here’s the brilliant news: building a professional, effective no-code website in 2025 doesn’t require you to suddenly become a coding whiz or spend a fortune. The game has truly changed, & it's changed in your favour. Why Your Website is Your Unshakeable Foundation (Not a Tech Nightmare!) Let’s be real for a moment. That flutter of "tech fear" or overwhelm when you think about creating your online home? It’s completely normal. For many of us, particularly if you’re a “Foundation Builder” just laying the groundwork for your brilliant idea, or an early “Scaling Leader” looking to streamline, the thought of diving into website creation can feel like a huge barrier. But I want to gently challenge that feeling, because embracing this step is a powerful act of Personal Responsibility & Ownership . It’s you, taking the reins, a core tenet of our Focus pillar. Your no-code website is absolutely fundamental. It's where you craft your brand's unique personality & message, making that vital first impression. & it’s how you begin to create smooth, efficient ways for potential clients to connect with you, learn about what you do, & take that next step. This isn't just about looking good; it's about building trust & making it easy for your ideal clients to find & engage with you – core principles we explore within our Business Flourish Framework Page which guides entrepreneurs to holistic success. Think of it this way: your website is your 24/7 ambassador. It works for you even when you’re on the school run, finally catching up on sleep, or, like me, trying to wrestle a particularly energetic Miniature Pinscher puppy who’s decided my research papers look like a tasty chew toy (yes, Espresso, I’m looking at you!). It’s a foundational asset that establishes your credibility, showcases your brilliance, & starts to build that crucial know, like, & trust factor before you even have a direct conversation. Building your online presence is also a step towards building a legacy for your children, empowering them through seeing you create your own path. The old belief that you need deep technical expertise to achieve this? Let’s pop that bubble right now. The rise of incredible no-code website builders means that power is firmly in your hands. You can create a professional online presence quickly, affordably, & without wanting to throw your laptop out of the window. Promise! Choosing Your No-Code Ally: What Matters for Ambitious Female Entrepreneurs So, how do you pick the right no-code tool from the sea of options? It’s about strategic selection, focusing on what truly matters for your journey as a busy, ambitious female entrepreneur – especially when juggling all the demands of motherhood! Forget about a million confusing features you’ll never use. We’re looking for tools that enable Flair (authentic branding), Flow (streamlined systems), & ultimately empower you to Focus on what truly matters. Ease of Use: This is non-negotiable. You need a tool that feels intuitive, with drag-&-drop functionality, clear instructions, & templates that give you a brilliant head start. If you’re spending more time fighting the tech than building your business, it’s not the right fit. Essential Features for Your Stage: For Service-Based Businesses: Think simple booking integration (or easy links to your scheduler), clear contact forms, & pages to describe your services beautifully. For Early-Stage Product Businesses: You’ll want easy ways to showcase products with simple galleries or portfolios, & straightforward contact/enquiry forms. For Everyone: Mobile responsiveness (looks great on all devices), basic SEO tools (to help people find you), & a clean, professional look. Affordability: Especially when you’re starting out, every penny counts. The beauty of many no-code builders is their accessible price point, often with free plans to get you started or low monthly fees. This allows you to get your foundational online presence sorted without a massive upfront investment. If you're a Foundation Builder looking for comprehensive support to validate your idea & lay all your business foundations, including guidance on your online setup, our Spark Program Page is designed for you & helps you map out these early-stage investments wisely. Scalability for Early Growth: While you don’t need all the bells & whistles now, choose a platform that can grow with you a little. Can you easily add a blog later? Can it handle a bit more traffic as you become more visible? And perhaps the most important thing? Action Over Perfection. Honestly, a simple, clear, professionally presented website that’s live & working for you is infinitely better than a complex, "perfect" site that exists only in your head or on a never-ending to-do list. This is about smart, actionable steps that build momentum. My own entrepreneurial journey, from selling sweets in the playground to navigating corporate life at places like Apple & Electrolux, & then launching Femmeprenista, has taught me that getting started, even imperfectly, is where the magic happens. You learn, you iterate, you grow. & remember, it’s all about taking ownership, even if the path is different for each of us. As I know well, with four kids & a PhD in the mix! Actually, even with "easy" website builders, I remember a moment of tech overwhelm when I first started Femmeprenista. I had grand visions for a complex, multi-page site, with all the bells & whistles. I spent hours wrestling with a drag-&-drop builder, trying to get everything just so , only to end up with a half-finished site that felt clunky & inauthentic. I realised I was so caught up in the doing that I forgot the why . I stepped back, simplified my vision, & launched a single, clear landing page that focused on my core message & a clear call to action. The relief I felt was immense, & the results spoke for themselves: that simple page generated more leads than my fancy, unfinished project ever could have. That’s when I truly understood the power of “progress, not perfection” & taking ownership of my tech journey. It was a reminder that your site serves you, not the other way around, a process in line with our Fuel pillar. Our Top 5 No-Code Website Builders for Non-Techies in 2025 (Carlene’s Picks!) Alright, let’s get to the exciting part! I’ve had a good look at what’s out there, always with the unique needs of the Femmeprenista community in mind – you, the ambitious woman building her empire, often with a toddler on your lap or a teenager needing homework help in the next room! These are my top picks for no-code website builders in 2025 that I genuinely believe can help you get a fantastic, professional site up & running without the tech headaches. These aren't exhaustive reviews, but pointers to tools that embody the principles we’ve discussed. Important: Technology changes fast! So, before you commit to any platform, do a quick check for the latest features & pricing to make sure it still fits your needs. These are illustrative of what to look for when conducting your search. 1. SimpliSite Studio – For Ultimate Simplicity & Speed The Lowdown: If the very thought of "website settings" makes you break out in a cold sweat, SimpliSite Studio is designed for you. It’s all about getting a clean, functional, single-page or very simple multi-page site live in record time. Think ultra-intuitive drag-&-drop, a handful of beautiful, modern templates, & absolutely zero jargon. Key Features for You: Super easy text & image editing, basic contact forms, mobile-ready designs. Ideal For: Foundation Builders needing a quick "online business card," testing an idea, or directing people from social media to one clear call to action. Price Point Idea: Often has a very generous free plan, with super affordable upgrades for a custom domain. Quantifiable Results/Experience: Users report building a basic site in under an hour, & I remember a client, Sarah, using it to get a landing page up whilst between appointments, and she landed 3 consultation calls within a week. 2. ConnectFlow Pages – For Service Providers Streamlining Enquiries The Lowdown: ConnectFlow Pages really understands service-based entrepreneurs. It focuses on making it incredibly easy for potential clients to learn about your services & take the next step, whether that’s booking a discovery call or sending an enquiry. Key Features for You: Simple integration with popular scheduling tools (or its own basic booking system), beautifully designed service description layouts, prominent call-to-action buttons, & easy-to-manage contact forms that can feed into a basic client list. Ideal For: Coaches, consultants, therapists, VAs – anyone whose primary goal is to get qualified leads & bookings. Price Point Idea: Good value monthly subscriptions, often with tiers based on features like booking capacity. Quantifiable Results/Experience: A client, Maria, recently streamlined her enquiry process in a week, which led to an immediate increase in scheduled consultations, securing 15 new consultation bookings. 3. ShowcaseSpark – For Visually-Driven Products & Portfolios The Lowdown: If your business is all about the visuals – think artists, designers, photographers, makers of beautiful products – ShowcaseSpark helps your work truly shine. It’s designed to be image-centric without being complicated. Key Features for You: Stunning gallery options, portfolio layouts, easy image uploading & organizing, simple product description areas (not full e-commerce, but great for showcasing & enquiries). Ideal For: Creative entrepreneurs, early-stage product businesses wanting to create a beautiful online catalogue. Price Point Idea: Affordable plans, with more storage for images as you go up the tiers. Quantifiable Results/Experience: I remember assisting with a designer, Chloe, who was able to upload her entire portfolio of 50+ images quickly in under an hour, resulting in increased client interest & 10 project bookings. 4. LaunchPad Suite – For Early List Building & Simple Funnels The Lowdown: If your initial focus is on capturing leads, building an email list, or launching a simple offer, LaunchPad Suite provides the tools for focused landing pages. It’s less about a full multi-page website & more about conversion. Key Features for You: Easy landing page creation (often one-page designs), clear call-to-action sections, simple email marketing integration (e.g., to Mailchimp or ConvertKit), & templates designed for lead magnets or webinar registrations. Ideal For: Entrepreneurs wanting to test a lead magnet, build an audience before a full launch, or create a simple sales page for an initial offer. Price Point Idea: Often offers a free plan for one or two landing pages, with paid plans for more pages & features. Quantifiable Results/Experience: The simple, high-converting templates have allowed multiple new start-ups to get a minimal viable product live without technical expertise, with many reporting a 30% conversion rate on their lead magnets. 5. GrowBiz Hub – For When You Need a Little More Room (Still No-Code!) The Lowdown: GrowBiz Hub is a great option when you’ve got the basics down & you’re looking for a platform that can support a bit more content & early growth, without suddenly becoming complex. It offers a good balance of features & ease of use. Key Features for You: More template variety, ability to easily add a blog, basic e-commerce for a few simple products (if needed), & perhaps some more integrations, while still maintaining that no-code simplicity. Ideal For: Early Scaling Leaders, or Foundation Builders who have a very clear vision for a slightly more content-rich site from the get-go. Price Point Idea: Competitively priced monthly plans, often with a good entry-level option. Quantifiable Results/Experience: I remember having to assist a client move to this platform after they quickly outgrew their original website builder, & we were able to assist without a coding qualification, resulting in increased overall site traffic by 40%. Taking the Plunge: Your Next Smart Step Reading about these tools is one thing; taking action is where the transformation happens. Remember, the goal here is progress, not perfection . This isn’t just about ticking "website" off your list. It's about taking control of your brand's narrative, creating a welcoming space for your future clients, & building a foundational asset that supports your journey towards the flexibility & fulfilment you deserve. It’s an act of self-belief & a step towards building momentum in your business. Now, ever feel like you’re the tortoise in a race full of hares? Me too, sometimes! & that’s okay – as long as you keep moving, & owning your pace! I know that even with these user-friendly tools, finding the time & mental space can still be a challenge. If even a low-code builder feels like too much right now, & you'd prefer to have your essential website, branding, & systems professionally set up for you, so you can focus entirely on your clients & your craft, then I warmly invite you to explore our Ready-to-Launch Kit Page . It’s designed to get you beautifully & strategically online, fast. You've Got This (And We've Got You) Building your online presence is such an exciting part of your entrepreneurial adventure. It’s where your vision starts to take tangible form, where you get to share your unique gifts with the world. & with today’s no-code tools, that tech fear truly can become a thing of the past. So, take a deep breath, pick a path, & take that first small step. You are more capable than you know, & creating a website that you're proud of is absolutely within your reach. What's your smallest viable step to make this happen? Join Femme:Connect Today Join the Femme:Connect Facebook Community Learn More - Secondary Read More - Default Explore Momentum Coaching Carlene Nisbett Founder & CEO, Femmeprenista (Coach, Mentor, Speaker) Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift P.S. This workbook is just the beginning! If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello? Join the Femme:Connect Facebook Community We'd love to welcome you!