Women Born to Lead Business: Unlock Your Femmepreneur Power

Running a Business Like a Household: Why Women Were Born to Lead

Empowered women build empires! Juggling life & business? This is your leadership masterclass. Find your tribe & thrive!

Let's have a real chat, shall we? Ever feel like running a business & running a household have more in common than anyone cares to admit? I mean, between juggling schedules, managing resources (whether it’s the monthly budget or office supplies), & constantly putting out fires (sometimes literally, if my toddler has gotten hold of the felt tips again), it’s like one big, beautiful, chaotic management masterclass. And guess what? We women, we’re practically pros at this. Honestly, who else could keep track of it all?!

For years, the business world has operated under this outdated idea of male dominance, like some sort of exclusive boys’ club. But the reality is, the skills we hone every single day at home—the multitasking, the nurturing, the long-term vision—these aren’t “soft skills,” they’re essential leadership qualities. They’re the very things that make businesses thrive. It’s like that saying, “If you want something done, ask a busy woman”—& honestly, there’s so much truth to that! You know that feeling, right? When you’ve got approximately 1.7 seconds to make something happen?!

Businesses owned & operated by women have a higher staff retention rate & provide a better return on investment than their male counterparts. A 2019 Boston Consulting Group study found that businesses founded by women ultimately delivered more revenue per dollar invested. In my own research on Black female entrepreneurship, I'm consistently seeing this theme of resourcefulness & community building as a driver of success. For example, one entrepreneur I interviewed bootstrapped her entire e-commerce business while single-handedly raising three children, demonstrating incredible resilience & a laser focus on making every penny count – a true testament to the power of Focus when resources are limited. I've also seen this firsthand in my corporate experience at Apple, where the female-led teams I worked with consistently outperformed others in terms of both innovation & team cohesion. Women tend to prioritize building strong relationships, fostering a supportive environment, & nurturing talent—all things that contribute to a happier, more productive team. And happy teams? They deliver better results.

Beyond the Myth of "Career Sacrifice" for Female Entrepreneurs

So often, we’re told that pursuing a career, especially as mothers, is a “sacrifice.” But what if we flipped that script? What if building a business isn’t about sacrificing your life, but about designing a life you actually love? A life where you’re in control, you’re making an impact, & you’re building something meaningful. It’s not about conforming; it’s about creating.

I know the juggle is real. Trust me, I get it. Just last week, I missed my teenage daughter's school play because I was stuck in a last-minute client meeting. The guilt was real, but it reminded me why I'm building this business - to create a more flexible life for myself and my family. I’m navigating building my business while also doing my PhD & raising four beautiful, spirited children (and two equally spirited miniature pinschers!). I remember one morning, I was running around with one eyeliner on because I was trying to clean felt tip pen off the carpet, after a "sensory play" session gone wrong with my toddler. There are days when I feel like I’m running on fumes & dry shampoo, fuelled by endless cups of tea. There are also days when the weight of it all feels crushing, like I'm drowning in to-do lists and self-doubt. One particularly tough week, after a sleepless night with the baby & a series of unexpected client emergencies, I felt completely overwhelmed. I almost gave up. But then I remembered my "why"—the vision of the life I'm creating—& I took a step back, prioritized my Fuel (a long bath & an early night!), and refocused on the next, smallest viable step. It’s a windy path, this entrepreneurial journey, but taking those small, intentional steps is what keeps us moving forward. It can feel like I am being pulled in a thousand different directions at once. But hey, I’m still here, still learning, still open to new possibilities.

But I’m not complaining! Because even amidst the chaos, I wouldn’t trade this for the world. Building Femmeprenista has given me something that no corporate job ever could: true autonomy, deep fulfillment, & the ability to shape my own destiny & legacy. And that, to me, is priceless. It’s about building a life, not just a career. That being said, I know that building a life & legacy sounds great, but sometimes it’s hard to know where to start. Connecting with like-minded women who understand the juggle is invaluable. You can find your tribe – a place to share your wins, vent your frustrations, & get practical Flow tips – in our free Femme:Connect community.

Navigating Societal Pressures & Finding Your Tribe as a Female Entrepreneur

Let’s be honest, societal expectations can be a real pain. We’re expected to be supermums, successful businesswomen, perfect partners, & somehow have it all together, all the time. It’s exhausting just thinking about it!

It can feel incredibly lonely too. And honestly, sometimes it feels like you are failing at all of the above! I know that feeling well.

But you’re not alone. So many women are navigating this same crazy, beautiful journey. Finding your tribe, your community of like-minded women who “get it,” is essential.

Embracing Your Entrepreneurial Superpowers as a Female Entrepreneur

The truth is, we women are uniquely equipped for the challenges of today’s business world. Our ability to connect authentically, our intuition, our focus on long-term growth—these are the very qualities that build loyal teams, attract clients, & generate sustainable success. So let’s ditch the outdated paradigms & embrace our entrepreneurial potential. Remember, “You are the designer of your destiny. You are the author of your story.” (Michelle Obama)

Building a business isn’t always easy. There will be setbacks, challenges, & moments of doubt. But remember this: you are capable of more than you think. You have the strength, the resilience, & the resourcefulness to navigate anything that comes your way.

3 Steps to Owning Your Journey as a Female Entrepreneur:

Identify Your Core Value: What’s the one non-negotiable principle that drives you & your business? Is it freedom, creativity, impact, or something else entirely? For me, it’s about empowering women to find their voice & build businesses that truly Fuel their lives, not consume them.
Define Success on Your Terms: Forget external measures. What does success genuinely mean to you, based on your core value? Does it mean spending more time with your family, having the freedom to travel, or making a tangible difference in your community? For instance, my definition of success includes building a business that allows me to be present for my children’s “pottery cup” moments, even while pursuing my PhD research.
Take Action Aligned with Your Values: Now, break down your vision into small, achievable steps. What three actions can you take today that align with your values & move you closer to your definition of success? Maybe it’s scheduling dedicated Flow time for business planning, joining our free Femme:Connect community for support & connection, or finally investing in that coaching program that has been calling to you. Remember, even small steps create momentum, so start where you are and trust the process.