Unlock Your Client-Attracting About Me Page: Proven Tips

Is Your "About Me" Page Secretly Sabotaging Your Client Attraction? (Hint: It's Not Actually About You!)

Let’s be brutally honest for a moment, shall we? When you think about your website’s “About Me” page, does a little shiver of dread (or maybe just a massive eye-roll) creep in? For so many of us ambitious female entrepreneurs, especially when we’re juggling a gazillion other things like motherhood, side-hustles, or even a PhD like yours truly, writing about ourselves feels like… well, a bit of a chore. It’s often treated like a digital CV, a place to dutifully list our qualifications, experiences, & hope for the best.

I remember when I first started building my online presence. My own “About Me” page was a classic example of this. It proudly trumpeted my MBA from Cranfield, rattled off my years in corporate giants like Apple & Electrolux, & basically read like I was applying for a senior management role. Impressive? Perhaps to my mum, or a recruiter. But did it truly speak to the heart of the overwhelmed, aspiring female entrepreneur I so desperately wanted to connect with & serve? Honestly? Not a chance. It got a grand total of 3 inquiries, none of which converted. It was all ‘me, me, me,’ when it desperately needed to be ‘YOU, YOU, YOU, & here’s how my journey, my struggles, & my breakthroughs can illuminate your path.’

And that, my lovely, is the paradigm shift I want to talk about today. Because if your “About Me” page is still stuck in the ‘all about me’ groove, it might not just be falling flat – it could be actively, if unintentionally, turning away your dream clients. Statistics show that after the homepage, the "About Me" page is one of the most visited pages on a website, so, if you fail to make a connection, you are potentially pushing away your next clients.

But here’s the brilliant news: understanding this one crucial shift can transform your “About Me” page from a dusty digital resume into one of your most powerful, client-attracting assets.

Stop the CV, Start the Conversation: Your "About Me" is Prime Marketing Real Estate

Think about it. After your homepage, where do most curious potential clients click? Yep, your “About Me” page. They’re looking for a connection, a reason to trust you, a sign that you get them. They’re not (primarily) there to be dazzled by a list of your degrees or past job titles, however impressive they might be.

This is your first real, heart-to-heart handshake with your brand’s soul & your unique expertise.

This isn't just about fluff; it’s about strategic storytelling. It’s where your authentic marketing – that spark, that unique flair that only you possess – truly comes alive. When you treat it as a marketing tool, its purpose shifts from self-glorification to client connection. It’s no longer a monologue; it’s the beginning of a beautiful, supportive dialogue.

Flip the Script: It’s Not About Your Whole Life Story, It’s About Their Future Story

So, how do we make this shift? We pivot the narrative. The most effective “About Me” pages aren’t a chronological recounting of your entire life. Instead, they carefully select & weave together the threads of your story – your experiences, your challenges, your ‘aha!’ moments, your expertise – that directly resonate with your ideal client’s world.

It’s less about your journey in isolation & far more about how specific parts of your journey equip you to solve their pressing problems or help them achieve their deepest desires.

To do this effectively, you first need to get crystal clear on who that ideal client is. What keeps them up at night? What are their secret hopes & dreams? What’s the big, hairy, audacious goal they’re striving for, or the frustrating obstacle they just can’t seem to overcome? Understanding them on this deeper level, connecting with their purpose, is absolutely foundational.

If you're in the early stages of building your business, perhaps still validating your idea or just securing your first clients – like many of the Foundation Builders I work with – this clarity is key. If you're realizing you need a bit more support to nail these crucial pieces – to get that crystal clarity on your client-centric messaging & create foundational assets like a truly compelling “About Me” page – then our Spark Program Page might be just the spark you need. It’s designed specifically to help you validate your ideas & build that essential action plan.

Once you have that clarity, you can then look at your own story & ask:

• Which of my experiences mirror their challenges?

• What lessons have I learned that could save them time, money, or heartache?

• How has my unique path given me the specific skills & insights to guide them towards their desired transformation?

It’s about shining a light on the parts of your story that make them nod along & think, "Yes! She gets it! She’s been there. She can help me."

Strategic Authenticity: Building Bridges, Not Just Walls of Credentials

Now, when I say ‘strategic’, I don’t mean inauthentic or manipulative. Absolutely not. Authenticity is the bedrock of everything we do here at Femmeprenista. But it’s about being intentional with your authenticity.

It’s not about baring your soul & sharing every trauma or triumph (unless it’s directly relevant & serves your client). It’s about vulnerability with purpose. It’s about sharing your story in a way that builds an immediate bridge to your client’s world, making them feel seen, understood, &, crucially, confident that you are the right person to guide them.

I often think back to my own corporate escape. The decision to leave a ‘secure’ path, the pull towards something more fulfilling but also more uncertain, the juggle of pursuing my MBA at Cranfield with a young child – these aren't just lines on a CV. They are experiences that forged resilience, taught me the true meaning of work-life integration (or the frantic quest for it!), & gave me a profound empathy for other women facing similar crossroads. Sharing that kind of story, the ‘why’ behind the qualifications, is what builds genuine connection & trust. It’s what helps your ideal client see you not just as an expert, but as a relatable human who has navigated similar terrain & emerged stronger & wiser. For example, if you're speaking to a burnt-out mom entrepreneur, share how you overcame a similar challenge, juggling family and business commitments. If you're targeting start-up founders, discuss your entrepreneurial journey and early obstacles. Or, if you are targeting coaches, describe your path to finding your voice.

Your Silent Salesperson: The Efficiency Powerhouse for Busy Mums (and All Ambitious Women!)

For us busy female entrepreneurs, particularly those of us who are mothers, time is our most precious, non-renewable resource. We’re often spinning so many plates – family, business, personal growth (hello, PhD journey amidst the beautiful chaos of four children!). The last thing we need is to waste that precious time & energy on endless discovery calls with people who aren’t the right fit.

This is where a truly client-centric “About Me” page becomes your secret weapon. It acts as an efficient, silent salesperson, working for you 24/7. When your page clearly speaks to your ideal client’s pain points & aspirations, & positions you as the empathetic expert who can provide the solution, it does a huge amount of the pre-qualifying work for you.

• It attracts the right kind of clients – those soul-aligned individuals who resonate with your message, value your unique approach, & are genuinely ready for the transformation you offer.

• It gently repels those who aren’t a good fit, saving everyone time & energy.

Imagine that! Fewer wasted calls, more meaningful conversations with people you’re genuinely excited to help. This efficiency is vital. It helps to streamline your processes, creating a smoother flow in your business & by reducing energy drain from unproductive interactions. That’s not just smart business; it’s essential for sustainable success & that ever-elusive work-life harmony, especially when you’re trying to draft a marketing plan while refereeing a toddler’s meltdown or deciphering your teenager’s latest crisis. (Believe me, I know that juggle – some days it feels like I’m running a Fortune 500 company from the side-lines of a soft play area!).

To illustrate, take a hypothetical example. Let's say you are a coach specializing in helping burnt-out mums reclaim their energy.

Before: Your "About Me" page states "I'm a certified coach with 10 years of experience."

After: Your "About Me" page states "Like you, I once felt like I was running on fumes, juggling endless to-do lists while secretly craving a nap. That's why I created a unique coaching method to help burnt-out mums rediscover their energy & passion without sacrificing their families."

Can you feel the difference?

Quick Client-Centric Prompts to Get You Started:

Feeling a bit stuck on how to make this shift? Grab a cuppa & ponder these:

1. Who is my absolute dream client? (Get specific – what are her biggest struggles & brightest dreams related to what I offer?)

2. What part of my own story (struggles, lessons, successes) would make her feel truly understood & hopeful?

3. What transformation do I really offer her, beyond the features of my service/product? (How will her life/business be different & better?)

4. If my "About Me" page was a conversation, what would I want her to walk away feeling & knowing about me & how I can help her?

It’s Time to Make Your "About Me" Page Work For You (& Your Clients!)

Your “About Me” page holds incredible potential. It's so much more than a digital afterthought. It’s a strategic opportunity to connect, to build trust, to showcase your unique expertise through the lens of your client’s needs, & to attract those wonderful, soul-aligned clients you’re dreaming of working with.

So, I invite you to take another look at your own “About Me” page today. Is it truly about you, or is it, more powerfully, for them? Making that shift could be one of the most impactful changes you make to your website.

If you’re ready to stop treating your “About Me” page like a CV & start transforming it into a client-attraction powerhouse, but you’re not quite sure where to begin with defining your ideal client or crafting that resonant message, I’d love to invite you to explore our Spark Program Page. It's specifically designed to help female entrepreneurs like you lay these vital foundations with clarity & confidence.

And remember, your story matters. The key is learning how to tell it in a way that opens doors & invites your ideal clients in.

And, reflecting on my own journey, there was this one time when my About Me page wasn't converting anyone. After a thorough review and working on the tips from what I now teach at Femmeprenista, that corporate-resume version of my "About Me" page eventually transformed into something far more aligned & authentic, something that shares both the qualifications and the heart behind Femmeprenista. It's an evolution, & I'm still tweaking it, because we are ever-evolving, right?

Carlene Nisbett

Founder & CEO, Femmeprenista (Coach, Mentor, Speaker)

Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift

P.S. This workbook is just the beginning!

If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello?

Join the Femme:Connect Facebook Community

We'd love to welcome you!