Personality Tests for Business Growth: Unlock Your Potential

Beyond the Buzzwords: Turning Your Personality Test Results into Real Business Gold

Personality tests collecting dust? Turn insights into action! Build a business that *actually* fits YOU. #Femmeprenista gold awaits!

Right, let’s have a really honest chat, shall we? You’ve done the personality assessment. Maybe it was DISC, perhaps StrengthsFinder, or you’ve delved into your Myers-Briggs type. You got the report, read it with a cuppa (probably interrupted five times if your house is anything like mine!), and thought, “Wow, that’s soso me!”

And then… what happened?

If you’re like many of the brilliant female entrepreneurs I meet, that insightful report, full of potential gold, might now be gathering digital dust in a folder somewhere on your computer. Or perhaps it’s printed out, looking rather important in a binder, but not actually doingdoing much. Sound familiar? Thought so! You’re certainly not alone! It’s a common tale – the initial excitement of self-discovery fades, & we get pulled back into the daily whirlwind of running a business & for many of us, juggling family life too. I remember getting my own DISC results back just as my toddler daughter decided my laptop was a new & fascinating drum kit – specifically, a bright pink toy one with flashing lights & questionable sound effects! Those profound insights nearly got lost in the beautiful chaos!

But here’s the thing, lovely: those assessments are more than just interesting. They’re not meant to be a one-off read. They are powerful tools, but their real magic isn’t in the report itself; it’s in what you dodo with it. The true power lies in taking personal responsibility to translate those insights into tangible actions that shape your business for the better.

The "Aha!" Moment is Just the Appetiser, Not the Main Course

Getting those results can feel like a real "aha!" moment, can’t it? Suddenly, certain patterns in how you work, communicate, or make decisions make so much more sense. It’s validating. It’s enlightening. And that self-awareness is absolutely fundamental. In fact, it’s a cornerstone of how we approach business growth here at Femmeprenista, really dialling into that deep understanding of yourself & your vision. If you’re keen to explore how this foundational self-awareness connects to your broader purpose, you might find our thoughts on About Page a good starting point.

But that initial buzz, that feeling of "Oh, that explains everythingeverything!", is just the appetiser. The main course, the real nourishment for your business, comes when you consciously decide to applyapply what you’ve learned. It’s about moving from passive understanding to active, strategic implementation.

I’ve seen it time & time again, both in my own journey & with my clients. A report sits untouched, a missed opportunity. Then, a shift happens. A decision is made to dig back in, to consciously look at how these innate preferences & strengths can be leveraged. And that’s when things really start to click. That’s when you stop trying to force yourself into a mould that doesn’t fit & start building a business that truly honours who you are. I’ll be honest, when I first did my StrengthsFinder, I learned "achiever" wasn't in my top 5. And I felt awfulawful, because, well, aren't entrepreneurs supposed to be high achievers? It took me a while to realize that my strengths lay in otherother areas, & to build systems that played to thosethose strengths instead! And you know what? I actually sat on that StrengthsFinder report for almost a year, feeling like a fraud, before I realised I was focusing on the wrongwrong things! What a waste of time & energy!

Unlocking Your Unique Business Blueprint: More Than Just Strengths & Weaknesses

Think of these assessment results as part of the blueprint for your unique business. They reveal your natural talents, your preferred ways of communicating, how you best process information, your decision-making style, & yes, even those areas where you might naturally struggle or have blind spots.

This isn’t about labelling yourself or putting yourself in a box. Far from it! It’s about liberation. It’s about understanding your own operational design so you can build a business that feels less like a struggle & more like a natural extension of who you are. It’s about creating a business that genuinely energises you, rather than drains you.

This deep self-knowledge directly informs every aspect of your business, from how you show up in your marketing to how you structure your day, & even how you lead (yes, even if you’re a solopreneur, you’re leading!). It’s the foundation upon which you can build a truly authentic & sustainable enterprise. Understanding this core is so vital, it’s woven into our entire How We Work / Business Flourish Framework, helping you design a business that aligns with your innate way of being.

From Insights to Impact: Putting Your Profile to Work

So, how do we move from that interesting PDF to real-world results? Let’s get practical.

Crafting Marketing That Truly Resonates

Ever felt like your marketing messages are falling a bit flat, or like you’re trying to be someone you’re not? Your assessment insights can revolutionise this.

Authentic Voice: Understanding your communication style (often highlighted in DISC, for example) helps you write copy, create videos, or engage on social media in a way that’s genuinely youyou. If you’re naturally direct & results-oriented, lean into that. If you’re more about connection & collaboration, let that shine. Your ideal clients will be drawn to that authenticity.
Playing to Your Strengths: Knowing your innate talents (hello, StrengthsFinder!) means you can choose marketing activities you’ll not only be good at but might actually enjoyenjoy. Are you a natural storyteller? Focus on content that allows for that. Do you thrive on connection? Networking (online or offline) could be your superpower. When you’re operating in your strength zone, your marketing feels less like a chore & more like a joyful expression.
Client Connection Case Study: One of my clients, Sarah, a coach for introverted women, discovered through DISC that she was high in "Steadiness" & "Conscientiousness." She realized her marketing felt forced because she was trying to emulate extroverted, high-energy sales tactics. When she embraced her natural calm & thoughtful style, her client conversions went up 30% within a month!

I remember realising one of my key strengths was around strategy & seeing the bigger picture – suddenly, breaking down complex ideas for my audience in my content felt energising, not overwhelming.

The result? You start attracting clients who connect with the real you, making those sales conversations feel much more natural & aligned.

Designing Operations & Systems That Flow

How you run the backend of your business can either be a source of constant friction or a well-oiled machine that supports your energy & efficiency.

Workflow Wisdom: Understanding your natural work style helps you design processes that fit. For instance, if you’re highly analytical, you might create detailed, step-by-step systems. If you’re more intuitive & adaptable, your systems might be more flexible but still clear.
Delegate or Ditch with Clarity: Those tasks that always end up at the bottom of your to-do list, the ones that drain your soul? They’re often the ones that fall outside your natural strengths. Your assessment results can give you permission to acknowledge this & find smarter solutions – perhaps it’s time to delegate them, leverage clever automation (AI can be a game-changer here for streamlining processes!), or even redesign the task altogether.
Time Saved, Sanity Retained: The aim is to reduce resistance & make your daily operations smoother. This isn't about avoiding hard work; it's about working smartsmart.

The result? A business that supports your energy, frees up your time for what you do best, & generally runs with a lot more ease. Imagine that!

Leading with Confidence & Clarity (Yes, Even as a Solopreneur!)

Every entrepreneur is a leader – you’re leading your business, your vision, & eventually, perhaps a team.

Authentic Leadership Style: Self-awareness helps you understand & embrace your natural leadership style. Are you a visionary motivator? A steady supporter? A decisive director? Owning this allows you to lead with more authenticity & impact.
Stronger Decision-Making: When you’re clear on your strengths, values, & even your potential biases (which assessments can highlight), you make decisions with greater confidence & less second-guessing.
For Scaling Leaders: If you’re at the stage of growing your team, these insights are absolute gold. Understanding your own profile & those of your team members can transform communication, delegation, & overall team cohesion.

This is invaluable, especially when facing those inevitable entrepreneurial crossroads. It’s something we dive deep into within our Momentum Coaching Page, using tools like DISC to help established business owners lead & scale more effectively.

The result? You show up as a more confident, decisive, & authentic leader in your business.

"But Carlene, I Just Don't Have Time For This!" (And Other Hurdles)

I hear you. The thought of another "deep dive" when your to-do list is already a mile long & the kids need picking up from school can feel overwhelming. Let’s tackle a few common thoughts:

"I’m too busy for this." Believe me, as a mum of four running a business & pursuing a PhD, I getget busy. But this isn’t about adding more to your plate; it’s about making what’s already on your plate work betterbetter for you. Investing a little time to understand & apply these insights is smartsmart work that pays dividends in time & energy saved down the line.
"I’m not sure how to translate these abstract concepts into action." Start small. Pick ONE insight from your report that resonates. Just one. And ask yourself: "How could I apply this to one specific task or challenge in my business this week?" Perhaps it’s tweaking your email signature to reflect your communication style, or reorganising your Monday morning to align with your energy patterns.
"What if I focus on my 'weaknesses' & feel bad?" This is a big one! But it’s about awareness, not criticism. Knowing areas that aren’t your natural strengths isn’t about beating yourself up. It’s about strategic understanding. It allows you to consciously decide: Do I need to develop this? Can I delegate it? Can I find a workaround? The real power comes from doubling down on your strengths.

For those of you who are Foundation Builders, just starting out & perhaps feeling a bit lost in the "who am I & what am I even offering?" stage, using these kinds of insights can be incredibly helpful for gaining that initial clarity on your niche & ideal client. It’s something we often touch upon when helping women lay strong foundations, for example in our Spark Program Page.

Your Strengths, Your Success: It’s Time to Act

Those personality & strengths assessments are incredible tools. But like any tool, they’re only as effective as the person wielding them. Their true value isn’t in the knowing, but in the doingdoing.

So, I invite you to dust off that report. Pour yourself that cuppa (maybe this time you’ll even get to finish it while it’s hot!). And instead of just reading it, engageengage with it. Ask yourself those powerful application questions.

Ready to unleash your business gold? Try this 3-step checklist:

Dust off your report: Re-read your personality test results with a fresh perspective. Think about how things may have changed in your business or your life since you first took it.
Pick one key finding: What’s the ONE thing that jumps out at you right now? Maybe it’s a skill you’ve been underutilizing, or a communication habit that’s been causing friction.
Set a timer: For 10 minutes, brainstorm how you could apply that finding to your business this weekthis week. Could you delegate a draining task? Or reach out to connect with that ideal client you've been hesitant about?

Building a business that is a true reflection of you – your strengths, your style, your values – is not just possible; it’s the most sustainable & fulfilling way to achieve the success you deserve.