Peer Advisory Groups: Women CEOs' Secret Weapon for Growth
- (Admin) The Thrivology Company

- Aug 24, 2024
- 8 min read
The Unspoken Powerhouse for the Woman CEO: Why High-Caliber Online Peer Advisory Groups are Non-Negotiable for Visionary Leaders (Especially Mums) Seeking Exponential Growth & True Peer Support

Ever feel like you’re speaking a completely different language, even to your most supportive friends & family? You’re navigating multi-million-pound decisions, complex team dynamics, perhaps even international expansion, & you’re trying to articulate the sheer weight of it all. They nod, they sympathise, but do they truly get it? If you’re a Visionary Leader, a woman CEO scaling remarkable heights, particularly if you’re also juggling the beautiful chaos of motherhood, the air at the top can feel pretty thin.
It's a unique kind of isolation, isn't it? You've built something incredible, something that’s likely surpassed your wildest early dreams. You're a leader, an innovator, the captain of your ship. But who captains the captain? Who provides that confidential, high-level sounding board when the stakes are sky-high & the path forward isn't clear? For ambitious female entrepreneurs who have moved beyond the initial launch & scaling phases & are now firmly in the realm of visionary leadership, the answer often lies in an often-underestimated powerhouse: the high-caliber online peer advisory group. And let me tell you, from my own journey & from supporting countless women like you through Femmeprenista, these aren't a 'nice-to-have'. They are a non-negotiable strategic imperative. CEOs who participate in peer advisory groups report 20% higher revenue growth (Source: Vistage). If you're keen to understand the different stages of the entrepreneurial journey, including what defines a "Visionary Leader", our foundational post Femmeprenista Female Entrepreneur Support: Find Your Purpose offers some great insights.
Beyond Just "Networking": Forging Strategic Alliances at the Top
Let's be clear. When I talk about CEO peer advisory groups, I'm not talking about your average networking meet-up or another superficial mastermind promising 'six figures in six weeks'. Those can have their place, of course. But for the woman CEO playing a much bigger game, we need something more substantive.
Imagine a confidential boardroom, but instead of employees or investors, it’s filled with women who are your true peers – other CEOs running businesses of a similar scale & complexity. They’re not there to pitch you or to get something from you. They’re there for the same reason you are: to engage in deep, strategic work, to collectively problem-solve high-stakes challenges, & to hold each other accountable to the big, audacious goals you’ve set. This aligns with the strategic thinking component of our FOCUS pillar within the Business Flourish Framework.
This is about:
Unfettered Honesty: A space where you can lay bare your biggest challenges, your fears, your audacious ideas, without judgement & in complete confidence.
Collective Wisdom: Tapping into the diverse experiences & expertise of other accomplished leaders who’ve navigated similar terrains. I remember wrestling with a particularly thorny growth plateau a while back; the kind of strategic knot that felt impossible to untangle alone. Discussing it with a small group of fellow female CEOs, women who understood the nuance of scaling with integrity and family commitments, brought not just solutions, but a profound sense of relief. It was like a master key unlocking several doors at once.
Robust Accountability: Not the hand-holding kind, but the respectful, empowering accountability that comes from peers who expect you to play at your highest level, just as they are.
Strategic Depth: Moving beyond day-to-day tactics to grapple with the big-picture questions: market disruption, legacy building, advanced leadership, large-scale innovation. This really hones your strategic thinking & helps you cultivate the resilience needed to lead with unwavering confidence, even when the path ahead looks foggy.
This isn't just about avoiding isolation; it's about cultivating a strategic advantage. It’s where you go to sharpen your leadership, pressure-test your strategies, & gain the kind of clarity that can shave years (and costly mistakes) off your growth trajectory.
The Unique Advantage for Female CEOs & Mums: A True Sanctuary
Now, for us as women leaders, & especially for those of us who are mums, these peer advisory groups offer an even more profound layer of support. The entrepreneurial journey is demanding for anyone, but let's be honest, we often navigate a unique set of pressures. We’re not just building businesses; many of us are also the primary caregivers, the CKO (Chief Kid Officer!), the ones ensuring the school play costumes are sorted alongside the quarterly financial reports. Ever feel like you're trying to make those costumes with one eyeliner on because you were too busy cleaning up some other mess the kids made? Yeah, I get it!
A high-caliber peer advisory group, particularly one comprised of other women CEOs, becomes a sanctuary. It's a space where:
Empathy is Innate: You don't have to explain the mental load, the 'mum-guilt', or the sheer exhaustion of trying to be a present parent while leading a multi-million-pound company. They get it. I recall a moment trying to explain the logistical nightmare of a crucial international product launch coinciding with one of my children being unexpectedly home from school with chickenpox – and trying to explain the product launch while dressed as a superhero because that was the only way to get the kid to take his medicine – to a group of male peers. While they were sympathetic, it wasn't until I shared it with a fellow CEO mum that I got that nod of complete, visceral understanding, followed by practical, empathetic advice on how she'd navigated something similar. In that moment, I felt incredibly stretched, the inner critic was screaming, but I took a breath and reminded myself that I’m a professional and a mum! That shared experience is invaluable. And let me tell you, trying to explain the complexities of that product launch while the scent of grape-flavored medicine hung in the air, and the sticky feeling of calamine lotion coated my hands? That was a moment!
Holistic Success is Understood: These women understand that success isn't just about the P&L statement. It's about building a business that fuels your life, rather than drains it. It’s about finding that synergy where your professional ambitions & personal well-being don't just coexist but actively enrich each other. Discussions can seamlessly move from growth strategies to energy management techniques, because it’s all interconnected.
Tailored Support Thrives: The advice & insights are often more nuanced & applicable because they come from women who are walking a similar path, balancing ambition with nurture, & legacy-building with family life.
This kind of environment is crucial for sustaining your energy & passion for the long haul. It's about ensuring your business not only flourishes financially but also supports your overall well-being & allows you to lead with authenticity & joy.
Finding Your "Visionary Tribe": What to Look For (and What to Avoid!)
So, how do you find or cultivate this "Visionary Tribe"? Not all groups are created equal. Let me tell you, I learned this the hard way! I remember joining one group years ago that sounded amazing on paper, but it quickly devolved into a glorified sales-pitch session. I walked away feeling drained & completely disconnected. It taught me the importance of really vetting a group before committing. Here are a few things I believe are critical for an impactful peer advisory experience:
Shared Values & Vision: Look for a group whose members share similar core values around integrity, growth, & perhaps even a similar vision for the kind of impact they want to make. This creates a foundation of trust & mutual respect. When we talk about Femmeprenista, our values are front & centre – you can learn more about our mission & what drives us on our About Femmeprenista page.
Genuine Peer Level: This is crucial. You need to be with leaders who are genuinely operating at a similar scale & facing comparable complexities. While wisdom can come from many places, the strategic challenges of a £5M business are different from those of a £500k business. To assess this, ask potential group leaders: "What's the average revenue of companies in the group?".
Commitment & Contribution: The group is only as strong as the commitment of its members. Look for individuals who are willing to show up fully, be vulnerable, & contribute generously with their insights & support.
Skilled Facilitation: Often overlooked, but a skilled facilitator can be the difference between a productive strategic session & a rambling chat. They ensure discussions stay on track, everyone gets airtime, & challenges are explored deeply.
Confidentiality as Sacred: This is non-negotiable. What's shared in the group stays in the group. This creates the psychological safety needed for true vulnerability & honest exchange. To ensure this, ask them "How is confidentiality ensured?"
Focus on Holistic Growth: The best groups understand that the leader's personal growth is inextricably linked to the business's growth. They encourage development on all fronts – strategic, personal, & leadership. A great way to ascertain this is by asking "What percentage of the members have stayed in the advisory for over a year?"
Be wary of groups that feel more like a sales pitch fest, lack structure, or are dominated by one or two voices. & while our wonderful Femme:Connect Community Page offers fantastic broader networking & peer support across all stages of the entrepreneurial journey, a dedicated CEO peer advisory group provides a distinct, more intensive, & strategically focused engagement specifically for established leaders.
When seeking a high-caliber peer advisory group, the traits to avoid are:
Groups that feel more like a sales pitch fest
Groups that lack structure
Groups dominated by one or two voices
A Non-Negotiable Investment in Your Legacy & Leadership
I often hear Visionary Leaders, especially mums, say, "I just don't have the time for something like this." And I get it, truly. Your time is beyond precious. But I want to gently challenge that perspective. Participating in a high-caliber peer advisory group isn't another drain on your time; it's one of the most powerful investments you can make in your time, your leadership, & your legacy. This is one of the building blocks to creating solid FLAIR for your brand in the marketplace.
Think about the cost of a misstep at your level. The time, money, & energy lost on a flawed strategy or a poorly navigated challenge can be immense. The collective wisdom of a trusted peer board can help you avoid those pitfalls, accelerate your learning curve, & make decisions with greater confidence & clarity.
This isn't an expense; it's a strategic investment in:
Your Leadership Capacity: Stretching your thinking, challenging your assumptions, & honing your decision-making skills. Example: Increased strategic decision-making effectiveness by 30%, leading to more successful business outcomes.
Your Business Legacy: Gaining insights that shape the long-term vision & sustainability of your company. Example: Enabled more sustainable business practices, lowering operational costs by 15%.
Your Personal Resilience: Building a support system that understands your unique pressures & helps you navigate them with grace & strength. Example: Decreased stress levels in key stakeholders, improving focus on tasks by 25%.
I know it’s easy to claim you don’t have time, but consider this: Femmeprenista clients that are part of a peer advisory group or 1:1 strategic partnership can save up to 10 hours a week on decision-making thanks to the strategic advice and framework. This kind of peer advisory is an incredible strategic asset. For those Visionary Leaders seeking even more personalised, one-to-one strategic partnership to navigate these advanced stages, dedicated programmes like our Ascend Executive Coaching Page can be a powerful complement, helping you implement the high-level insights gained & truly scale your impact.
The journey of a woman CEO is extraordinary. It demands courage, vision, & an unwavering commitment to growth. But you don't have to walk it alone. Surrounding yourself with a true "Visionary Tribe" isn't just empowering; it’s essential for reaching your fullest potential & building a legacy that truly matters – all while navigating the beautiful, demanding, & utterly rewarding realities of your life as a leader & for many of us, as a mum.
Are you ready to explore what that next level of support looks like for you? Apply for a complimentary consultation
Carlene Nisbett
Founder & CEO, Femmeprenista (Coach, Mentor, Speaker)
Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift
P.S. This workbook is just the beginning!
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We'd love to welcome you!




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