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Mum Entrepreneur Self-Employment Guide: Thrive as a CEO Mum

From Corporate Cog to CEO of Your Life: A Mum’s Guide to Making the Leap to Self-Employment

Stuck in the 9-to-5? ➡️ Mumpreneur secrets to CEO of your life! Ditch the commute, design your dream. Read how! #femmeprenista

Are you staring out of your office window, or perhaps over a mountain of laundry, dreaming of a life where you call the shots? Where your work genuinely excites you & crucially, fits around your beautiful, chaotic family life, not the other way around? If the thought of swapping your commute for creative control, your rigid schedule for genuine flexibility, & someone else's targets for your own purposeful mission makes your heart beat a little faster, then darling, you're in the right place.

Honestly, I’ve been there. I remember that feeling of being a cog, albeit a hardworking one, in someone else’s machine. Even with an MBA from Cranfield under my belt, which I’d initially pursued thinking it would land me a ‘better’ corporate role after my second daughter was born, I realised something profound. The shiny corporate ladder, even with a higher salary, wasn't going to give me the quality of life, the autonomy, or the direct impact I craved. It wouldn’t give me the space to be truly present for my children in the way I yearned to be. That’s a big part of my ‘why’ for founding Femmeprenista – to build something meaningful that aligns with my whole life, not just my professional ambition. See, even selling sweets in the playground as a kid gave me more of that feeling. Like even as a kid, I just wanted to make people happy. For more on my journey, you can always pop over to my About Femmeprenista / Carlene Nisbett page.

Making the transition from employee to entrepreneur isn’t just a career change; it's a fundamental shift in how you see yourself & your potential. It's an opportunity to strategically engineer a professional life rooted in your own values, designed for fulfillment & yes, for managing the wonderful juggle of motherhood. So, let’s talk about how to make that leap successfully.

The Mindset Makeover: Trading Your Employee Hat for a CEO Crown (From Day One!)

This is, without a doubt, the most critical recalibration you’ll undertake. When you’re employed, there’s a certain rhythm, isn’t there? Tasks are often assigned, direction comes from above, & your responsibilities, while significant, are usually within a defined framework.

Becoming your own boss, especially if you’re a solopreneur to start with, flips that script entirely. Suddenly, you are the visionary, the strategist, the marketer, the finance department, & the chief coffee maker, all rolled into one. This requires a monumental shift towards radical personal responsibility.

I learnt this the hard way, even within corporate structures like Apple. If a mistake happened on my watch, I owned it, learned from it, & immediately focused on rectifying it & ensuring it didn't happen again. That ownership mindset is amplified tenfold in entrepreneurship. There’s no one to blame if a launch doesn’t go to plan, or if a client isn’t happy. It’s on you to analyse, adapt, & improve. But here’s the empowering part: the successes are all yours too!

This isn't about waiting until your business is "big enough" to feel like a CEO. You are the CEO from the moment you decide to pursue this path. This means:

  • Proactive Problem-Solving: Instead of waiting for instructions, you’re constantly asking, "What needs to be done? How can I make this better?"

  • Decisive Action: You’ll need to get comfortable making decisions, often with imperfect information.

  • Unwavering Self-Belief: There will be days filled with doubt. Cultivating a resilient, focused mindset, knowing your ‘why’, is what will carry you through.

It’s about moving from "What am I supposed to do?" to "What will I create today?"

Don't Just Leap, Plan Your Landing: The Non-Negotiables Before You Resign

I know, I know. When the entrepreneurial bug bites hard & you’re desperate to escape a soul-crushing job, the temptation is to just hand in your notice & figure it out as you go. & while I’m all for bold action, I’m also a huge advocate for smart, strategic action. A dream without a plan can quickly turn into a nightmare.

So, before you make that exhilarating leap, let’s talk foundations:

1. Financial Honesty & Preparedness

This is the grown-up chat, but it’s essential.

  • Know Your Numbers: What are your non-negotiable monthly living expenses? How much runway do you realistically need to get your business generating consistent income?

  • Build a Buffer: If possible, save up a financial cushion. This isn't about a lack of faith in your business; it's about giving yourself the breathing room to build sustainably without desperation clouding your judgment.

  • Explore Funding (Wisely): If you need start-up capital, research your options thoroughly. Don’t rush into debt without a clear plan for repayment.

Being financially prepared reduces stress exponentially & allows you to make decisions from a place of empowerment, not panic.

2. Idea Validation: Is Your Brilliant Idea Actually Viable?

You might have the most amazing business idea in the world (& I truly hope you do!), but passion alone doesn’t pay the bills. Before you invest significant time & money, you must validate your idea.

  • Who is it for? Get crystal clear on your ideal client.

  • What problem does it solve? How does your offer make their life better?

  • Will people pay for it? This is the million-dollar (or pound!) question. Conduct market research, talk to potential customers, & perhaps even pre-sell your offer to gauge genuine interest.

This early-stage clarity work – defining your niche, understanding your ideal client, & crafting a foundational action plan – is absolutely critical. It’s the bedrock of a sustainable business, & it’s precisely what we focus on in our Spark Program Page , helping ambitious women like you build that strong groundwork before taking the big plunge.

Navigating the Beautiful Chaos: Entrepreneurship for Mums

Alright, let’s talk about the elephant in the room, or perhaps the toddler drawing on the wall while you’re trying to write a business plan! Being an entrepreneur is demanding. Being a mum is demanding. Doing both? Well, that’s a special kind of beautiful chaos, isn't it? I’m living it every day – juggling four amazing children (from a teenager down to an infant!), a PhD, & building Femmeprenista. There are days when I’m trying to have a serious business conversation with my partner, & the background noise is a delightful mix of a Disney soundtrack & a six-year-old demanding to know why the sky is blue right now.

The dream of self-employment for many mothers isn’t just about escaping the 9-to-5; it’s about designing a work life that genuinely integrates with family life. It's about being there for the school plays, the poorly days, & those precious, fleeting moments, without sacrificing your professional ambitions. Here are a few things I’ve learned about making it work:

  • Design for Integration, Not Just Balance: "Work-life balance" can feel like an impossible tightrope. I prefer to think about "work-life integration." How can your business flow with your family rhythms, not against them? This might mean unconventional working hours, batching tasks during school time or after bedtime, & being fiercely protective of family time. What that looks like is blocking out specific times to work and be with the family. That way, the times don’t overlap.

  • Prioritise Your Well-being (This is Non-Negotiable!): It’s so easy to put yourself last when you’re spinning all the plates. But, darling, you cannot pour from an empty cup. If you burn out, your business & your family suffer. This means scheduling in rest, movement, things that bring you joy, & ensuring your business energises rather than drains you. Instead, schedule yourself for things like Yoga, meditation, or even a day where you just put your feet up.

  • Embrace Imperfection & Ask for Help: Some days will be messy. You might go out with one eyeliner on because you were too busy cleaning a mysterious sticky substance off the carpet (yes, that has happened!). It’s okay. Lower your expectations of perfection & don’t be afraid to ask for help, whether it’s from your partner, family, friends, or investing in support for your business. One of the hardest lessons I learned was during my MBA, juggling a baby & intense coursework. I was so determined to 'do it all' that I nearly broke. Finally admitting I needed help, specifically with childcare, was a game-changer. I wish I’d asked sooner! Some tips include, trading childcare with another entrepreneur friend, or using some of the money from the business to hire a babysitter for a few hours.

  • Set Boundaries: Just because you work from home doesn’t mean you’re available 24/7. Communicate your working hours clearly with your family (as much as toddlers understand that!) & your clients. A top tip is having a separate space, dedicated as an office. That way when you’re there, you work, but when you’re not, you are not to be disturbed.

This isn’t about finding a magical solution to eliminate the juggle; it's about finding smarter, more compassionate ways to manage it, so you build a business that truly serves your whole life.

One thing I really struggled with back then, & still do sometimes, if I’m honest, is making time for myself. There were times I felt guilty even taking 15 minutes for a bath! What changed things was realising it wasn’t selfish, it was essential – for me, & for them.

Action Stations: Leverage Your Strengths & Embrace the Adventure!

Making this transition is a bold move, & it’s an adventure. Here’s how to step into it with power:

  • Leverage Your Existing Superpowers: You are not starting from scratch. Think about all the skills, experience, & wisdom you’ve accumulated in your previous roles & in life. These are invaluable assets. That project management prowess? Gold. Your ability to mediate playground disputes? Surprisingly useful in client negotiations!

  • Embrace the Learning Curve: There will be things you don’t know. That’s okay! Entrepreneurship is a constant learning process. Be curious, be open to new skills (hello, AI tools that can truly streamline your processes!), & don’t be afraid to invest in learning.

  • Build Something Meaningful: This isn’t just about escaping a job you dislike; it's about creating something that aligns with your purpose, something that lights you up. When your work is meaningful, the challenges feel more manageable.

  • Find Your Tribe: Connect with other female entrepreneurs who understand the journey. Share your wins, your wobbles, & your wisdom. Community makes the path less lonely & a lot more fun.

This journey from employee to CEO of your own life & business is one of the most challenging & rewarding you’ll ever undertake. It requires courage, resilience, strategic thinking, & a whole lot of heart. But the freedom, fulfillment, & ability to make a direct impact on your own terms? Utterly priceless.

One mistake I made early on was thinking I had to do everything myself. Fresh out of Apple, I was determined to prove I could build a business from scratch, solo. I resisted delegating even simple tasks, convinced it would save money. I remember spending hours wrestling with website design, something I was definitely not an expert in. The result? A mediocre website that didn’t attract clients & a whole lot of wasted time & energy. It was a "cringe, but true" moment, & a potent reminder that sometimes, the smartest investment you can make is in getting expert help.

Are you ready to stop dreaming & start designing?

Carlene Nisbett

Founder & CEO, Femmeprenista (Coach, Mentor, Speaker)

Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift



P.S. This workbook is just the beginning!

If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello?

We'd love to welcome you!

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