Master Your Money Mindset for Femmeprenistas: A Guide to Freedom
- (Admin) The Thrivology Company
- Mar 25, 2024
- 7 min read
Mastering Your Money Mindset: A Femmeprenista's Guide to Financial Freedom
Ever feel like money's this elusive, slightly intimidating thing that dances just out of reach? Like you're chasing it, but it's always one step ahead? Trust me, darling, I've been there. There was a time, right after my third daughter was born, when the weight of bills, a less-than-ideal corporate job (let's just say my salary wasn't exactly matching the mountain of work I was doing!), and the sheer cost of everything felt crushing. I remember lying awake at night, heart pounding, wondering how we were going to make ends meet, while also trying to figure out how to pay for childcare so I could even think about going back to work. It was one of those "sliding doors" moments where I seriously questioned every decision I'd made. Honestly, juggling four kids, a PhD, and a business? Let's just say my financial journey hasn't exactly been a smooth, predictable stroll in the park. It's been more like a wild obstacle course with unexpected detours, the occasional face-plant (like the time I accidentally agreed to cater a birthday party for 50 kids – talk about a budget blowout!), and a whole lot of "how the heck am I going to make this work?" moments.
But you know what? I wouldn't trade it for the world. Because through all the chaos, the sleepless nights (thanks, baby!), and the "one eyeliner on because I was too busy cleaning up a toddler-created disaster – this time it was a rogue pot of glitter –" mornings, I've learned something incredibly powerful: Your mindset about money is the key that unlocks everything.Your mindset about money is the key that unlocks everything.
& that's exactly what we're diving into today. We're taking a deep dive into the core principles inspired by Morgan Housel’s brilliant book, "The Psychology of Money"—someone who really opened my eyes to the human side of finance—& exploring how they apply specifically to us ambitious female entrepreneurs, especially us mums navigating the beautiful, chaotic juggle.
Because let's be honest, financial freedom isn't just about having a fat bank account. It's about so much more. It's about the freedom to spend quality time with your family, to chase your dreams without constantly stressing about the bills, to build a legacy for your children, & to create a life you absolutely adore. It's about having the resources to give them opportunities I never had & to build the kind of financial security that lets us truly enjoy life's precious moments, maybe even finally take that dream trip to Malaysia we've been researching. Picture this: us, sipping cocktails on a beach, kids splashing in the turquoise water, without a single worry about work emails or overflowing inboxes. That's the power of a money mindset aligned with your vision.
Beyond the Numbers: Why Your Money Story Matters
My own journey, including my research into female entrepreneurship for my PhD, has taught me that understanding your relationship with money is just as crucial as understanding your profit margins (though those are pretty important too!). My research often highlights how limiting beliefs around money can hold women back from achieving their full potential. It impacts every single decision you make in your business – from how you price your offers to how you invest in your growth.
Think about it: Do you ever feel guilty about charging what you're worth? Do you find yourself constantly undercharging, even though you know your services are gold? Do you worry that achieving more financial success will just mean more work & less time for your family? It’s a common theme I see, this fear of success equating to more work & less life, something I had to unpack myself. Recently, I caught myself falling into this trap. I landed a fantastic new client, which should have been a cause for celebration. But instead of feeling excited, I felt this knot of anxiety in my stomach. Was I going to have enough time for my kids? Would I end up sacrificing my personal life for my business? I realized I was letting that old "more success, more work" story creep back in. I used the visualization technique (something I’ll share more about below) to reframe that narrative and focus on the systems I'd put in place (thanks to my MBA training!) to ensure I could handle the increased workload without sacrificing family time. It’s a constant process, this mindset work, but so worth it!
These are all reflections of your money story. & if that story is filled with limiting beliefs, it's time to rewrite it, darling. Because you deserve to be financially abundant. You deserve to create a business that supports the life you dream of. For those of you who are Foundation Builders, exploring your entrepreneurial dreams and taking those first, often daunting, steps towards turning your passion into a profitable venture, this message is for you: hard work beats intelligence when it's smart work.hard work beats intelligence when it's smart work. This isn’t just about wishful thinking; it’s about taking consistent, strategic action powered by a resilient mindset.
Rewriting Your Money Narrative: Practical Steps for Femmeprenistas
So, how do we actually shift these limiting beliefs & step into our financial power? Here are a few practical strategies, informed by both my PhD research and my own messy, real-life experience, that might just resonate with you:
Get Real About Your Money Beliefs:Get Real About Your Money Beliefs: What are the stories you tell yourself about money? Are they empowering or are they holding you back?
Start by journaling about your money beliefs. Be honest. What messages did you absorb about money growing up? What are your biggest fears around money? This process can be incredibly insightful, trust me.
Identify one specific limiting belief. What’s one small “psychological moonshot,” as Rory Sutherland would say, you can take today to shift just that one belief? Maybe it's reframing "I'm not good with money" to "I'm learning to manage my finances strategically."
Once you identify the limiting narratives, you can start to challenge & reframe them. Try this: Visualize yourself confidently pricing your offers based on value. Feel the energy shift.
Focus on Value, Not Just Price:Focus on Value, Not Just Price: One of the biggest mindset shifts I've made is to focus on the immense value I provide to my clients, not just the price tag attached to my services.
How does your offer truly transform her life? Her business? Her mindset? Get crystal clear on that, darling. Write it down.
Because when you truly believe in the transformation you offer, pricing becomes less about fear & more about confidence. It’s also about sustainability; if you can’t pay your bills, you can’t serve your clients long-term.
What’s the real value, the lasting impact you’re providing? Focus on that, & pricing will feel more aligned. When you are certain about the value you deliver, that energy becomes magnetic & attracts your ideal clients.
Build a Business That Supports Your Life, Not the Other Way Around:Build a Business That Supports Your Life, Not the Other Way Around: This is huge, especially for us mums. It's so easy to get caught up in the hustle & forget what truly matters – those "little pottery cups from school" moments.
But your business should be a tool that empowers you to live a more fulfilling life, not something that drains your energy & steals your precious time with your family, your pets (like my two crazy Miniature Pinschers!), & yourself.
Start by identifying your biggest time sucks. What tasks are draining your energy & not bringing in revenue?
Implement systems, perhaps leveraging smart AI tools to truly streamline your processes. AI can help automate emails, schedule social media, even analyze your marketing data, freeing up your time & mental energy.
Delegate or ditch what’s not serving you. You can’t do it all, darling, and you don’t have to!
Visualize Your Financial Freedom:Visualize Your Financial Freedom: What does financial freedom look and feel like to you?
Get incredibly specific. Close your eyes. Where do you want to travel? What kind of house do you want to live in? What kind of legacy do you want to build?
Create a vision board. Gather images, quotes, anything that represents your financial goals. Look at it daily.
Visualize it daily. This helps you align your energy with your goals and creates a powerful magnetic pull towards abundance. I often find myself daydreaming about spontaneous family trips, investing in my kids' education, & having the freedom to focus on what truly lights me up – all powered by a thriving business.
Celebrate Your Wins (No Matter How Small):Celebrate Your Wins (No Matter How Small): Acknowledge & celebrate your financial milestones, no matter how small they seem.
Every win, darling, builds momentum & reinforces your belief in your ability to create abundance. Landed a new client? Book that massage. Hit a revenue goal? Buy those shoes.
Each time, tell yourself, “I’m a big deal!” This isn't arrogance, it's self-love and acknowledgment of your hard work.
Remember, darling, you are capable of creating incredible things. You have the power to build a business that not only thrives financially but also supports the life you dream of. It starts with mastering your money mindset. It starts with believing in yourself & the immense value you bring to the world. Want support on this journey? Join our Launch Programme - it's specifically designed to help you build a business that truly supports your life.
Carlene Nisbett
Founder & CEO, Femmeprenista (Coach, Mentor, Speaker)
Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift
P.S. This workbook is just the beginning!
If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello?
We'd love to welcome you!
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