First Clients: Female Entrepreneurs' Guide to Winning Clients

Beyond the Hustle: Real Talk on Winning Your First Clients (Even When You're Juggling All The Things)

Ever feel like you’re spinning a million plates, desperately trying to get your brilliant business idea off the ground & land those first precious clients, all while the soundtrack of your life features a delightful mix of kids’ TV, pinging notifications, & the ever-present question of “what’s for dinner?” If you’re nodding along, possibly with one eye on a toddler attempting to redecorate the sofa with your lipstick, then darling, you’re in the right place.

I’m Carlene Nisbett, & aside from being the Founder & CEO here at Femmeprenista, I’m a mum of four (ranging from a teenager navigating those exciting years to a tiny tot who keeps me on my toes!), a PhD researcher, & someone who truly gets the beautiful chaos of building a dream while living a very real, very full life. Honestly, trying to carve out focused work time amidst family life can be, well, interesting! I’ve often got “Dora the Explorer” playing in the background. & yes, I’ve even tried to get ready in the mornings only to end up going outside with like, one eyeliner on, because I was too busy cleaning castor oil off the carpet!

Maybe you have a validated idea & are ready to define exactly who you’re here to serve, & start taking those first confident steps towards your first clients? Our Spark Program Page is designed specifically for Foundation Builders like you. It’s a 4-week online accelerator where we dive deep into getting you that crucial clarity & a rock-solid foundation.

I’ve walked the path of the “Foundation Builder” – that early stage where excitement meets a healthy dose of “Crikey, how do I actually do this?” & one of the biggest hurdles? Securing those crucial first clients.

So many amazing women I speak to feel overwhelmed by the idea. They’re bogged down by self-doubt, staring at a to-do list longer than their arm, & frankly, the thought of adding complex marketing funnels & aggressive sales tactics to the mix is enough to make anyone want to curl up with a giant bar of chocolate (no judgement here!).

But here’s what I’ve learned, both through my own entrepreneurial journey – from selling sweets in the playground to navigating corporate giants like Apple, & then building Femmeprenista – & through guiding countless other female entrepreneurs: getting your first clients doesn’t have to be a soul-crushing hustle. It’s not about having every single thing perfect or suddenly transforming into a slick salesperson overnight. It’s about something much more authentic, much more you.

It’s about strategic, owned action & genuine connection. It’s about working smart, not just burning the midnight oil until you’re running on fumes & questionable coffee. So, let’s have a real, honest chat – like we’re sharing a cuppa at my kitchen table (probably with a little one asking for a snack any minute now!) – about how you can make this happen.

The Mindset Shift: Ditching Doubt & Owning Your Brilliance

Before we even whisper the word “strategy,” we need to talk about what’s going on between your ears. Because, trust me, that’s where the real magic (or the real block) begins. If you’re constantly battling thoughts like “Who am I to do this?” or “What if no one wants what I offer?” then taking action feels like wading through treacle.

Facing the Fear of Being Seen (and Selling!)

I remember when I co-founded my first proper venture, Nisbett & George, back when my eldest was just a baby. We’d entered the E-Factor competition at uni, & there was this real “now or never” feeling. The idea was exciting, but putting myself out there? Terrifying! I distinctly recall the lead-up to our pitch, the self-doubt was crippling. I kept thinking, "Who am I to be doing this? I'm a new mum juggling everything, what do I even know about business?" It got so bad that on the actual day, I almost bailed. I had to give myself a serious pep talk in the bathroom, reminding myself why I was doing it & focusing on the value I could bring. The fear of judgement, of not being good enough, it’s a powerful silencer. Many of us, especially as women, have been subtly (or not so subtly) conditioned to play small, not to be “too loud” or “too boastful.” Honestly, my own dad, bless him, used to practically shout at teachers who tried to tell me to shut up & sit down in school – he knew the importance of finding & using your voice, & that lesson stuck. Like Michelle Obama says, “We need to do a better job of putting ourselves higher on our own ‘to do’ list.”

Getting your first clients means being visible. It means talking about what you do. & yes, it means selling. But “selling” doesn’t have to be a dirty word. Think of it as sharing, as offering a solution to someone who genuinely needs it. When you shift your perspective from “I need to make a sale” to “I have something valuable that can help someone,” the energy changes completely. It becomes an invitation, not an imposition.

Imperfect Action is Your New Best Friend

Perfectionism is the enemy of progress, especially when you’re starting out. Waiting for the perfect website, the perfect offer, the perfect moment… you’ll be waiting forever. I learned this the hard way in one of my corporate roles. I made a mistake on a project – it happens! My immediate focus wasn’t on shame, but on “Okay, mistake made, how do we fix it, & how do we stop it from happening again?” That’s the energy you need. Honestly, the lesson I took from that was, ‘Don’t be disheartened if you have setbacks; instead learn from them & always celebrate any successes.’ As Steve Peters says, "Remember: you always have a choice" when facing setbacks, the choice to learn and celebrate!

Your first attempts at reaching out, your first social media posts about your business, your first conversations with potential clients – they might not be flawless. & that’s more than okay. It’s essential. Each imperfect action is a learning opportunity. It’s data. It’s movement. As I often say, even if my own journey with four kids & a PhD feels slower than a 20-year-old with no dependents, the key is I’m still moving, still learning, & not giving up. That’s down to me. It’s about taking personal responsibility for creating those opportunities, one small, imperfect step at a time.

A little something to ponder: What’s one tiny, imperfect step you could take today to move towards your first client? Not tomorrow, not next week. Today. What is the smallest pebble you can move?

Real Connection, Simple Words: Your Secret Weapon for Attracting Those First Clients

Now, let’s talk about how you connect. Forget those complicated marketing systems you see gurus peddling, the ones that require a PhD in tech just to understand. When you’re aiming for your first clients, simplicity & authenticity are your superpowers.

Speak Like a Human, Not a Marketing Robot

Think about the last time you truly connected with someone. Was it because they used fancy jargon or a perfectly polished script? Probably not. It was likely because they were real, they listened, & they spoke from the heart. That’s the energy you want to bring to your early client interactions. "We don't need more chat GPT like boring captions content. We need more people who are fully alive," as Adrienne Weimer so brilliantly puts it. To capture someone’s attention you have to “enter the conversation already taking place in the customer's mind,” explains marketing guru Sabri Suby.

When I was at the University of East London studying Fashion Design with Marketing, I found my tribe. It was a multicultural environment where I felt comfortable, where the course resonated, & where I could be myself. That sense of belonging & authentic connection allowed me to thrive, even as a new mum. Your ideal initial customers are looking for that same genuine connection with you.

So, how does this translate into practical steps?

• Know who you’re talking to: Who is that ideal initial customer? What are their real struggles, their hopes, their dreams? When you understand them on a human level, your messaging will naturally resonate.

• Use simple, clear language: Ditch the industry buzzwords. Explain what you do & the value you provide in a way your nan could understand. If you’re helping busy mums simplify their meal planning, say that. Don’t say you’re “optimising domestic nutritional workflows.” (Unless your nan is a systems analyst, in which case, fair play!)

• Share your ‘why’: People connect with purpose. Why are you passionate about what you do? Sharing a little of your story, your motivation – like my own drive for flexibility & fulfillment that pulled me from the corporate world – can build powerful bridges. Femmeprenista Female Entrepreneur Support: Find Your Purpose

Focus on the Transformation, Not Just the Features

Your first clients aren’t just buying your service or product; they’re buying a solution, a transformation, a feeling. Instead of listing all the features of your coaching package, talk about how it will make them feel – more confident, less overwhelmed, finally in control. To give your clients something that is going to provide them value, it will take “a few simple disciplines, practiced every day,” explains motivational speaker Jim Rohn.

I often ask my coaching clients: “So why do you want to be successful? Why have you used that word? What do you mean by successful?” This helps them articulate the deeper emotional drivers. Do the same for your offer. What is the real, tangible, emotional outcome you provide? That’s your golden message.

Smart Steps, Steady Wins: Building Momentum Without Burning Out

Okay, so you’ve got the mindset dialled in, & you’re ready to connect authentically. Now, how do you build that initial momentum towards your first client wins without completely overwhelming yourself? Especially when, like me, you might be juggling childcare that feels like a strategic military operation, or trying to snatch work moments between school runs & the never-ending laundry pile. (Seriously, where does it all come from?!)

Little & Often Beats Grand & Seldom

This is where we ditch the “hustle harder” nonsense. As a mum to four, pursuing my PhD, & running a business, I can tell you that massive, unsustainable bursts of activity are a recipe for burnout. What works? Small, consistent, smart actions. As Tony Robbins says, “What got you here won't get you there” so you have to continue to grow your skillset.

Think about it – when my toddler was learning to walk, it wasn’t one giant leap. It was a series of wobbly steps, a few tumbles, & getting back up again, consistently. Building your client base is similar.

To implement this practically, consider these steps:

1. Identify 1-3 simple actions you can take each day/week: This could be reaching out to one person in your network, sharing one valuable piece of content, or following up with one warm lead.

2. Time-block with fierce love: Carve out small pockets of focused time. Even 20-30 minutes of uninterrupted work can be incredibly productive if you’re clear on your task. I know this can feel impossible sometimes – I’ve tried to have serious business conversations with the delightful tones of children’s TV blaring in the background more times than I can count! But even finding those tiny windows makes a difference.

3. Leverage your existing network (gently!): Let people you know, like, & trust understand what you’re doing. A simple, authentic “I’ve just launched X, & I’m really excited to help people with Y – if you know anyone who might be interested, I’d be so grateful for a connection” can go a long way.

Create Simple Systems for Sanity

Even at this early stage, thinking about simple ways to streamline things can save you so much time & energy. This isn’t about complex tech; it’s about repeatable processes.

• A simple way to track leads: A basic spreadsheet is fine!

• Canned (but personalisable!) responses: For common questions.

• A basic onboarding checklist: So you know what to do when that first “YES!” comes through.

To set up these simple systems, try these steps:

1. Map your Client Process: Map out the steps a client takes, from initial contact to paying customer.

2. Create Templates: For each step, create a template email or canned response to save time. Personalise it!

3. Automate Where Possible: Use a basic CRM or spreadsheet to track leads & automate reminders.

Remember, the goal here is to create a gentle snowball effect. Each small action, each conversation, each connection builds on the last. It might feel slow at first, especially if you’re comparing your journey to someone else’s highly curated Instagram feed (don’t do that!), but those consistent, smart efforts are what build a truly sustainable foundation.

Here are some of the best practices that successful female entrepreneurs use to build a strong system:

• Start by setting goals for your business by using the "S-M-A-R-T" method

• Create a step by step strategy for what you need to do

• Automate as much of the workload as possible, but focus on the parts that will have the largest impact

This whole approach of cultivating the right mindset, connecting authentically, & building smart momentum is really at the heart of how we do things here at Femmeprenista. It’s about looking at your business holistically, ensuring it supports your life, not the other way around. Jim Rohn said it so well, “Learn how to be happy with what you have while you pursue all that you want.” It's about knowing the difference between hard work & smart work. This includes prioritising your health & energy to sustain peak performance by understanding that, as Lisa Nichols says, "Your job is to fill your own cup, so it overflows. Then you can serve others, joyfully, from your saucer."

You’ve Got This, Truly!

Securing those first clients when you’re a Foundation Builder, especially as a mother, can feel like a monumental task. But I want you to hear this loud & clear: it is absolutely achievable. It’s not about having all the answers, a perfect setup, or endless hours to pour into "hustle." It’s about cultivating the courage to take imperfect, consistent action. It’s about leveraging your unique voice to make genuine connections. & it’s about implementing simple, sustainable strategies that respect your precious time & energy. “It’s only in the dark that you see the stars ✨” - Martin Luther King Jr. So, you might not be at your best, but you always have a chance to look up.

This journey is about more than just business growth; it's about personal growth, too. It’s about stepping into your power, owning your expertise, & building something that not only provides an income but also fills you with purpose & joy.

So, take a deep breath. You are capable. You are brilliant. & those first clients? They’re out there, waiting for what only you can offer.

To be a success in business you have to be a master of mindset (Focus), magnetic in your marketing (Flair) have momentum through smart systems (Flow), be your best through prioritising your well-being (Fuel) and using tools such as AI (Fusion). By using these pillars, you are certain to attract the clients you are seeking.

If you’re ready to move beyond overwhelm & get a clear, actionable plan to validate your incredible idea, define exactly who you’re here to serve, & start taking those first confident steps towards getting those clients, our Spark Program Page is designed specifically for Foundation Builders like you. It’s a 4-week online accelerator where we dive deep into getting you that crucial clarity & a rock-solid foundation.

& remember, you’re not alone on this adventure. Our Femme:Connect Community Page is a free, global community of ambitious female entrepreneurs cheering each other on every step of the way. We’d love to welcome you.

Go on, take that first (or next) small, brave step. I’m cheering you on!

Carlene Nisbett

Founder & CEO, Femmeprenista (Coach, Mentor, Speaker)

Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift

P.S. This workbook is just the beginning!

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