Femmeprenista Business for Mums: Thrive & Design Your Dream Life
- (Admin) The Thrivology Company
- Feb 11
- 8 min read
The Rise of the Femmeprenista: Why This Isn't Just a Trend, It's a Movement
Right, let's talk about something seriously exciting – the unstoppable rise of women in business! It's not just a blip on the radar, lovelies; it's a full-blown movement. Honestly, I see it every single day in my coaching practice, in our vibrant Femme Connect community, & just out in the world. More & more women, especially mums like us, are taking the reins & creating businesses that not only thrive but also fit beautifully (most of the time!) into the glorious tapestry of their lives.
I mean, think about it – we’re juggling school runs, homework meltdowns (anyone else spent an hour trying to explain long division only to realise you were teaching them the new math they do in school these days?!), toddler tantrums, & the occasional puppy-induced chaos (Espresso, my miniature pinscher whirlwind, I’m looking at you!). And yet, amidst this beautiful, organised chaos, we're building empires. It's truly inspiring, & I'm here to tell you, this movement is only gaining momentum. A 2023 report from the Global Entrepreneurship Monitor showed a 13% year-over-year increase in early-stage entrepreneurial activity among women globally, highlighting our collective drive to build something meaningful. Global Entrepreneurship Monitor report This proves that we're not just a trend, but a force to be reckoned with.
It's like when my eldest decided she wanted to bake a cake from scratch – flour everywhere, icing sugar on the ceiling (and suspiciously on the dog!), but the sheer determination & joy in her eyes as she presented her slightly lopsided, yet undeniably delicious, masterpiece? That's the spirit I see in female entrepreneurs. We're not afraid to get our hands dirty, to experiment, & to create something truly amazing, even if it gets a little messy along the way.
This rise of the Femmeprenista is driven by a deep desire for something MORE. We're not just after a paycheck; we're yearning for fulfillment, flexibility, & the freedom to create a life that aligns with our values. We want to build businesses that don't just pay the bills but also allow us to be present for those pottery cup moments with our little ones & cheer from the sidelines at their school plays.
And you know what? We're doing it SMART. We're leveraging technology, building systems, & embracing a holistic approach that considers our well-being as a crucial ingredient for success. We're done with the hustle culture myth of burning ourselves out to achieve our dreams. We're all about working smarter, not harder, & creating businesses that energise, not drain us. "If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much," as Jim Rohn wisely said. So, let’s design our own, shall we?
Navigating the Challenges (and Celebrating the Wins!)
Let's be real, though; it's not always sunshine & rainbows. I get it. Building a business while navigating motherhood (or any demanding life stage, for that matter) is like trying to do a Zoom call while simultaneously mediating a sibling squabble over a stolen Paw Patrol toy and preventing the toddler from using your laptop as a canvas for their latest abstract finger painting masterpiece (using organic peanut butter, no less). There are challenges, like when your perfectly planned morning routine goes out the window because the baby decided to redecorate the bathroom with an entire tube of Colgate Optic White toothpaste (seriously, where do they get the strength to squeeze that whole thing out?!). Been there, mama! Honestly, I’m pretty sure I went out with just one eyeliner on & mismatched shoes that day!
But amidst the chaos, there are moments of profound joy & deep satisfaction. Like when you land your first client, finally crack the code on integrating Mailchimp with your website, or carve out a precious hour for focused work without interruptions (Cappuccino, my slightly older & wiser miniature pinscher, is an expert at enforcing quiet time, by the way, usually by strategically placing herself directly in front of the laptop screen).
These wins, no matter how small, are what fuel us. They remind us why we embarked on this journey in the first place & that we are capable of creating the life & business we desire, even if our path looks a little different. After all, as Simone Biles famously said, "I’m not the next Usain Bolt or Michael Phelps. I’m the first Simone Biles!"
One of the biggest challenges I see female entrepreneurs face is overcoming the feeling of being alone in this journey. It can be so isolating, right? Especially when you're juggling multiple roles & responsibilities. But you're not alone! Connect with other amazing women who get it. Share your struggles, celebrate your wins, & build a support system that lifts you up. Our Femme Connect community is a beautiful place to start. Femme:Connect Community Page It’s a space for authentic connection, support, & plenty of laughter. We share tips on everything from navigating the school holidays, managing energetic Miniature Pinschers like mine, to leveraging AI to streamline your business – it’s a game-changer. Plus, where else can you ask a “silly” question about setting up your email list without feeling judged? We've all been there!
Working Smart: The Femmeprenista Approach
If you're a Foundation Builder, one of the key principles of the Femmeprenista philosophy is working SMART. Creating efficient systems isn't about just adding more to your already overflowing plate. It’s about implementing strategies & a mindset shift to leverage your time & energy effectively, creating space for what truly matters in your business & life. Reflecting on my own journey, especially as a mum of four juggling a PhD and running a business, honestly, effective systems have quite literally kept me sane.
You see, there was a time when I was utterly swamped, trying to do everything myself. I felt like a one-woman circus act, constantly dropping balls. It wasn’t sustainable, & I was on the fast track to burnout. Even simple things, like scheduling social media posts, felt overwhelming. I remember spending an entire Saturday afternoon trying to figure out Hootsuite, only to end up with a mismatched jumble of posts and a pounding headache. I felt like such a failure. It was my partner, bless him, who finally suggested trying a simpler tool, Buffer, which was so much more intuitive for me. That small shift, from fighting with a complex system to embracing one that fit my brain, was a huge turning point. It wasn't about the technology itself; it was about finding the right tool for me at that stage. That's when I really understood the power of working smart, not just hard.
Here's a 3-step checklist to kickstart your journey towards working smarter & creating more efficient systems:
Identify Your Time Drains: Grab a notebook & honestly track how you spend your time for a week. You might be surprised by where those precious hours are going! Are you stuck in email hell, constantly responding to individual queries? Are you manually creating invoices and chasing payments? Identify your biggest time drains & be brutally honest.
Delegate or Ditch: Once you've identified your time drains, ask yourself: "Can this be delegated? If not, can it be ditched entirely?" This is where a virtual assistant (even just for a few hours a week!), automation tools like Zapier for connecting different apps, or even just saying "no" to non-essential commitments or requests for free advice can be game-changers. Think about the tasks you dread the most, the ones that drain your energy - those are prime candidates for delegation or ditching.
Streamline Your Systems: Look at your core business processes – client onboarding, content creation, marketing, etc. – & ask yourself: "Is there a smarter, more efficient way to do this?" This might involve leveraging AI tools like Jasper for content creation, Canva for graphics, creating templates for emails & proposals (goodbye, reinventing the wheel every time!), or batching similar tasks (like recording all your social media videos for the week in one go). Small tweaks can create massive time savings, freeing up your energy for the strategic work that only you can do.
• Prioritise your well-being. I know it's easy to let self-care slip down the to-do list, but trust me, your energy & well-being are your most valuable assets. Even ten minutes of mindfulness, using a guided meditation app like Calm, or a quick walk in nature can make a world of difference. Or, as Lisa Nichols wisely said, "Your job is to fill your own cup, so it overflows. Then you can serve others, joyfully, from your saucer."Prioritise your well-being. I know it's easy to let self-care slip down the to-do list, but trust me, your energy & well-being are your most valuable assets. Even ten minutes of mindfulness, using a guided meditation app like Calm, or a quick walk in nature can make a world of difference. Or, as Lisa Nichols wisely said, "Your job is to fill your own cup, so it overflows. Then you can serve others, joyfully, from your saucer."
• Build robust systems. Remember the "Little Red Hen"? Don't try to do it all yourself. Implement efficient systems & delegate or ditch tasks that are not serving you. This might even involve leveraging some clever AI tools – think of them as your virtual assistants, helping you automate everything from social media scheduling to email marketing.Build robust systems. Remember the "Little Red Hen"? Don't try to do it all yourself. Implement efficient systems & delegate or ditch tasks that are not serving you. This might even involve leveraging some clever AI tools – think of them as your virtual assistants, helping you automate everything from social media scheduling to email marketing.
• Focus on your core message. What unique value do you bring to the table? Don't be afraid to be bold & specific in your marketing, attracting your ideal clients effortlessly. Like Rory Sutherland wisely said, "If you want to improve how people feel psychology is a better area for exploration than rational Improvement." So, dig into what makes you different, what makes your clients tick, & you'll start to attract those dream clients.Focus on your core message. What unique value do you bring to the table? Don't be afraid to be bold & specific in your marketing, attracting your ideal clients effortlessly. Like Rory Sutherland wisely said, "If you want to improve how people feel psychology is a better area for exploration than rational Improvement." So, dig into what makes you different, what makes your clients tick, & you'll start to attract those dream clients.
Owning Your Future
This rise of the female entrepreneur isn't just about building businesses; it's about taking ownership of our futures & designing lives that we genuinely love. It's about breaking free from limiting beliefs & embracing our unique strengths. “Learn how to be happy with what you have while you pursue all that you want,” as Jim Rohn wisely said. What’s one small, smart step YOU can take today to move closer to your vision? Share it below! Let's inspire each other.
Ready to ditch the overwhelm & build a business that truly flourishes?
& let's make those dreams a reality!
Carlene Nisbett
Founder & CEO, Femmeprenista (Coach, Mentor, Speaker)
Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift
P.S. This workbook is just the beginning!
If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello?
We'd love to welcome you!
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