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Empower Your Vision, Scale Your Success

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Executive Coaching: Visionary Women CEOs Unlock Next-Level Impact

Beyond the Boardroom Applause: Why Executive Coaching is the Visionary Woman CEO's Secret Weapon for Legacy & Next-Level Impact

Lonely at the top? ♀️ CEOs, amplify your impact & build a lasting legacy! Executive coaching is your secret weapon. Learn how!

Hello incredible leader,

If you’re reading this, chances are you’re not just in the game; you’re changing it. You’ve built a thriving online business, navigated the dizzying highs & lows, & created something truly remarkable. I see you. As a fellow CEO, a mum of four juggling a PhD, & someone who’s walked a fair few miles on this entrepreneurial path (you can find out a bit more about my journey over on my About Carlene Nisbett / Our Mission page), I understand the grit, vision, & sheer tenacity it takes to reach the heights you’ve achieved. It’s really funny, because I know that even with the highs, it can be lonely at the top, but I also see the unique fire in you to solve problems.

But, let’s be honest, just between us CEOs… even at the summit, there’s always that whisper, isn’t there? That little niggle that asks, “What’s next? How do I not just sustain this, but amplify my impact, build a legacy that truly lasts, & do it all without losing myself in the process?” See, I’ve been there – I remember one launch where everything felt like it was going wrong at once (tech glitches, team disagreements, & a serious case of imposter syndrome!), and the sales page crashed 10 minutes before we were due to go live! But the one thing that pulled me through was reconnecting with my 'why' and breaking the huge problem into small, actionable steps. It’s about reminding yourself where you are going & why.

You’ve conquered mountains. Now, let’s talk about shaping the entire mountain range.

The View from Your Summit: New Peaks, New Perspectives

You’re at a point many dream of. Your online business is a testament to your brilliance, your team (if you have one) is likely humming, & your impact is undeniable. Give yourself a moment to truly acknowledge that – you’ve earned it! I remember when I was deep in the trenches with my early ventures, or even navigating complex corporate landscapes at places like Apple, the idea of reaching this kind of established success felt like a distant star.

Yet, with great success come new, more nuanced challenges, don’t they?

  • Strategic Inflection Points: The very strategies that got you here might not be the ones to take you to your next audacious goal. You’re facing higher-stakes decisions that require an even sharper strategic mind.

  • Maintaining Visionary Leadership: How do you stay in your zone of genius, holding the grand vision, when operational complexities or new market shifts demand your attention? It's a delicate dance, ensuring your strategic clarity cuts through the daily noise.

  • The Isolation at the Top: It can be, let’s face it, a bit lonely. Finding true peers who understand the unique pressures & complexities of your role, who can offer unbiased, high-level strategic thinking without their own agenda, becomes rarer.

  • The Legacy Question: You’re likely thinking beyond quarterly profits now. What kind of lasting impact do you want to create? What will your business stand for in 5, 10, 20 years? How do you ensure its values are embedded deep within its DNA as it grows?

Reflections informed by my ongoing PhD research into women's entrepreneurship often highlight how challenging it can be to find support at different life stages. When I did my MBA at Cranfield, I had my second daughter, who was only nine months old, & whilst my partner, my personal workaholic, gave me incredible support, it was tough all round for everybody. It taught me that high-level thinking isn’t just an intellectual exercise; it’s about integrating that vision into the very real, often demanding, fabric of life. This is where a different kind of support becomes not just helpful, but imperative. How, though, are you supposed to find the time for coaching when you have a business, four kids & are doing a PhD, eh? Well, it’s all about those small actionable steps!

Beyond 'Fixing': Why Executive Coaching is Your Strategic Superpower

Now, when I say "coaching" to a CEO of your calibre (for established CEOs), I’m not talking about fixing something that’s broken. Far from it. You’re already excelling. Think of executive coaching at this level as less of a mechanic for a sputtering engine & more like partnering with a Formula 1 race strategist for a high-performance vehicle that’s already leading the pack. To become the tree, you have to cease being the seed, as Myron Golden says, & that takes support.

For Visionary Leaders, executive coaching is a proactive, strategic investment in your future growth & impact. It's about:

  • A Confidential Strategic Thinking Partner: Imagine having a dedicated, objective expert whose sole focus is to help you refine your vision, navigate complex strategic choices, & make bold, informed decisions with absolute clarity. It’s a space to explore those audacious ‘what ifs’ without judgment.

  • Unlocking Further Potential: It’s not about addressing deficiencies; it’s about amplifying your strengths, honing your executive leadership, & unlocking untapped potential within you & your business.

  • Future-Proofing Your Leadership: The landscape, especially in the online arena, changes at lightning speed. Coaching helps you stay agile, innovative, & ahead of the curve.

This aligns so deeply with my own belief in continuous growth & taking personal responsibility for our evolution. My journey through academia, from my first degree in Fashion Design & Marketing to my current PhD research, has always been about asking, "How can I be better? How can I understand this more deeply?" It’s this inherent curiosity & commitment to growth that executive coaching nurtures at the highest level. It's also about seeing what I know & helping you apply them, because "It's not knowing what to do, it's doing what you know", as Tony Robbins says.

The Digital Domain: Tailored Support for Online Empire Builders

Leading a thriving online business presents its own unique set of triumphs & trials. The digital landscape is exhilarating but demanding. Executive coaching, especially tailored for online business CEOs, can be instrumental in navigating:

  • Scaling Digitally Native Operations: How do you intelligently scale systems, customer experience, & marketing in a business that lives & breathes online? We’re talking sophisticated strategies that ensure growth is sustainable, not just rapid.

  • Leveraging Strategic AI (The Fusion Advantage): The rise of AI isn't just a trend; it's a strategic imperative. How can you, as CEO, ensure your business is leveraging tools like AI not just for efficiency, but for genuine strategic advantage, perhaps to truly streamline your processes or gain deeper market insights? For example, AI can analyze vast amounts of customer data to identify untapped market segments or personalize marketing messages at scale, leading to higher conversion rates. This isn't about chasing shiny objects, but thoughtfully integrating technology to amplify your vision & impact.

  • Optimising & Leading Remote Teams: Many successful online businesses thrive with remote or hybrid teams. How do you foster a strong culture, maintain peak performance, & lead effectively when your team is distributed?

  • Maintaining Market Leadership: In a fast-evolving online world, staying ahead requires constant innovation, keen market awareness, & the agility to pivot. A coach can be your sounding board for these high-level strategic manoeuvres.

Scaling a digitally native operation is tough, though; according to a recent study by Hubspot, digitally native companies face a 30% higher customer acquisition cost than traditional businesses due to increased competition in the online space Hubspot or relevant article. It may be difficult, but strategic AI can take your vision & impact even further.

Leading with Legacy & Longevity: A Holistic Approach to Your Ascent

At Femmeprenista, our entire philosophy is built on the understanding that true, lasting success is holistic. It’s not just about the numbers; it’s about how you achieve them & the life you build alongside your empire. For you, the Visionary Leader, this means:

  • Sharpening Your Focus: Honing that razor-sharp strategic thinking, ensuring your vision is crystal clear not just to you, but to your team & your market. It’s about deeply understanding your 'why' & letting that purpose drive every decision.

  • Amplifying Your Flair: Leading with an authentic presence that inspires. It’s about how you communicate your vision, build your brand’s reputation at an executive level, & attract high-calibre talent & partnerships.

  • Optimising Your Systems: Ensuring your business operations, team structures, & systems are so well-optimised that they support, rather than hinder, your strategic objectives. This might involve leveraging smart AI tools to truly streamline your processes or making high-level decisions about delegation & automation to free you up for visionary work.

  • Fuelling Your Journey Sustainably: This is absolutely crucial, & often overlooked when you’re operating at such a high level. Your energy, your well-being, your ability to avoid burnout – these are not luxuries; they are fundamental to your capacity to lead with vision & resilience for the long haul. It’s about ensuring your business energises rather than drains you, allowing you to build that lasting legacy without sacrificing yourself.

My own experience of juggling a demanding PhD, a growing business, & a bustling family of four (plus two energetic Miniature Pinschers, Cappuccino & Espresso, who add their own special brand of chaos!) constantly reminds me that sustainability isn’t just a buzzword. It’s the bedrock of long-term impact. As Lisa Nichols says, "Your job is to fill your own cup, so it overflows. Then you can serve others, joyfully, from your saucer." You can’t pour from an empty cup, especially when you’re leading a major enterprise. If you need help getting more energy & stop feeling overwhelmed, come & explore our free Femme:Connect community Femme:Connect Community Page.

Owning Your Ascent: Crafting Your Enduring Impact

Ultimately, this journey – your continued ascent – is yours to own. As you stand at this incredible vantage point, having achieved so much, the question becomes: how do you want to shape the next chapter? What kind of legacy do you want to etch into the world?

Executive coaching, particularly a bespoke partnership like our Ascend Executive Coaching program, is a powerful tool for empowered CEOs like you to take deliberate, strategic ownership of that next stage. This is the power you get when you shape your business in the way you always knew you could:

  • Clarity: Get a clear vision that helps you achieve everything that you want & more!

  • True Vision: Ensure that as your company grows, it remains true to your core principles & vision.

  • Lasting Significance: Move beyond success to create something of lasting meaning & impact, something that will resonate for years to come.

  • More Freedom: Create a business that not only thrives financially but also affords you the freedom & platform to make the difference you were born to make.

You've already proven you're a force to be reckoned with. Now, imagine what’s possible with a dedicated, high-level strategic ally by your side, helping you navigate the complexities, amplify your strengths, & build not just a successful business, but an enduring legacy. As William Ernest Henley said "I am the master of my fate: I am the captain of my soul.”

The view from the top is incredible, isn't it? But the horizon holds even more. If you’re ready to explore what that next level of impact & legacy could look like for you, with a strategic partner dedicated to your ascent, I invite you to learn more about our Ascend Executive Coaching Program Ascend Executive Coaching Page. It’s designed for Visionary Leaders like you, ready to shape the future.

Here's to your continued, extraordinary journey.

Carlene Nisbett

Founder & CEO, Femmeprenista (Coach, Mentor, Speaker)

Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift



P.S. This workbook is just the beginning!

If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello?

We'd love to welcome you!

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