Content Ideas for Busy Mums: Unlock Authentic Blog Posts
- (Admin) The Thrivology Company
- Sep 26, 2024
- 7 min read
Your 'Empty' Content Well is Actually Overflowing: Carlene’s Guide to Unearthing Authentic Blog Ideas When You're Juggling It All
Oh, the dreaded blank page. That blinking cursor mockingly reminding you that your content calendar is looking a bit, well, sparse. If you’ve ever stared at your screen, trying to remember the last time you brushed your hair (or maybe it was just yesterday - mum brain, right?!), with the rising panic of "I have absolutely nothing to say!", then please know, you are so, so not alone.
As a CEO, a mum of four (ranging from a dynamic teenager to a delightful baby, plus our two lovely Miniature Pinschers, Cappuccino & Espresso, who add their own special brand of organised chaos!), & someone who’s also navigating the joys of PhD research, believe me, I get the juggle. I intimately understand that beautiful, relentless chaos. Just last week, I was struggling to come up with blog ideas about generating content ideas – the irony! What snapped me out of it? My toddler decided my notes were her new coloring book, using my favourite red pen! The frustration turned into inspiration: "How to find focus when your to-do list is literally being scribbled on by a two-year-old". It’s about finding the story in the stumble. I know the pressure to be consistently visible, to share valuable insights, & to keep that content engine humming, all while trying to remember whose turn it is for school pick-up or if anyone fed the dogs. It’s a lot. Sometimes it feels like your brain is just too full of 'life admin' to squeeze out a single coherent blog idea.
But here’s a little secret I’ve learned, & it’s something I share with the incredible women in the Femme Connect community: that feeling of having an “empty” content well? It’s usually a delightful illusion. In fact, your well is probably overflowing – you just need to know where to dip your bucket.
The Goldmine You're Already Sitting On: Your Lived Experience
The biggest mindset shift I want to offer you today is this: stop thinking of content creation as inventing something new & start thinking of it as excavating what’s already there. Your unique journey, your daily interactions, the challenges you’ve overcome (both in your business &, yes, even in motherhood!), your insights, your opinions, even your vulnerabilities – these are your richest, most potent, &, most importantly, authentic content sources.
This isn't about pretending to be someone you're not or regurgitating what everyone else is saying. It’s about understanding that the real magic, the stuff that makes your ideal clients lean in & say, "She gets me!" comes from sharing your truth. Developing that authentic brand message, that unique flair that only you possess, starts with embracing your own story. When I was navigating my MBA at Cranfield with a baby at home, or now, tackling my PhD with my two youngest, those experiences, though challenging, have given me perspectives I wouldn't trade. They shape how I approach business, problem-solving, & supporting other women. Your experiences are doing the same for you, right now. As studies have shown, customers are 56% more likely to purchase from a brand they feel connected to.
Unearthing Ideas the Femmeprenista Way: Practical Strategies for Busy Mums
Okay, so we’ve established you’re a walking, talking goldmine of content. But how do you actually dig it out when you’ve got approximately 37 seconds between a school run & a client call? Here are a few time-efficient strategies I personally use & recommend, designed for ambitious Scaling Leaders who are, quite frankly, juggling it all:
1. The Client Question Cache: Your Audience is Telling You What They Need
This is probably the easiest & most effective place to start. What are your ideal clients, or even your current clients, really asking you?
Think about the questions that pop up in your DMs, emails, or during consultation calls.
What are the recurring themes in discovery calls?
What are the "silly" questions they apologise for asking (which are never silly, by the way!)?
What challenges are they repeatedly facing that you help them solve?
Every single one of these is a potential blog post, social media update, or even a video topic. You’re not guessing what they want to know; you’re directly addressing their stated needs. This instantly positions you as an expert who listens & provides solutions. It’s a core part of developing marketing that truly connects because it’s rooted in genuine understanding.
For instance, a client recently asked me, "How do I even start systemising my business when I barely have time to breathe?" That question sparked a whole series of content around time-saving AI tools.
#ActionStep: Spend 15 minutes reviewing your recent client communications & jot down 3 recurring questions. If you’re finding that this cache is a bit sparse because you’re not 100% clear on who your ideal client is or what burning problems you solve for them, that foundational clarity is exactly what we help you build in programmes like our Spark ProgramPage. But even just tuning into your current interactions can yield so much!
2. Your Journey as a Guidepost: Share Your Lessons (& All!)
Your entrepreneurial path, with all its twists, turns, triumphs, & "learning opportunities" (as we like to call them!), is incredibly valuable to others.
What hurdles have you overcome? How did you navigate them? My own journey from corporate roles at places like Apple, through various start-ups, to founding Femmeprenista while juggling motherhood & further education, wasn’t a straight line. Sharing the realities of that, the resilience needed, helps others feel less alone.
What mistakes have you made that others could learn from? Being authentic means being real.
What pivotal moments or insights changed your trajectory?
What did you wish you knew when you were starting out?
Sharing these relatable lessons doesn’t make you look weak; it makes you human & trustworthy. It shows you’ve been in the trenches & have emerged with wisdom. #ActionStep: Think back to a major business mistake you made & without self-judgment, summarise the top 3 lessons others could take from it. And if you're looking for a broader context on how we view purpose-driven entrepreneurship, our thoughts on the Business Flourish Framework might resonate here.
3. Insights from the 'Beautiful Chaos': Motherhood as a Superpower
How many times have you solved a complex business problem with a solution that sparked while you were mediating a sibling squabble or trying to explain something to your six-year-old? Managing family life cultivates skills like negotiation, resourcefulness, & boundary-setting – all essential in business too. Think about it: successfully navigating toddler negotiations for screen time is excellent practice for high-stakes client negotiations!
How does managing your family life & your business spark unique perspectives?
What lessons from parenting (patience, negotiation, simplification!) apply to your business?
How do you find snippets of time for your business amidst the beautiful chaos, & what can others learn from your strategies for well-being & energy management to keep that vital fuel tank from running empty?
Just the other day, I was struggling with a client's marketing strategy, feeling stuck in the details. It wasn't until my school-aged daughter was practicing her times tables that I realized my client needed a similarly structured approach, breaking down a vast goal into simple, repeatable actions. If my daughter could master her 7s, my client could definitely master her marketing! Our lives as mothers give us a unique lens; don’t underestimate its value. #ActionStep: List 3 skills you've honed as a mum that directly translate into strengths in your business.
4. Your Passion & Conviction Points: What Lights You Up or Ruffles Your Feathers?
Authenticity shines brightest when you talk about what you genuinely care about or what you believe needs challenging.
What topics in your industry genuinely excite you? What could you talk about for hours?
What common advice do you see that you constructively disagree with? What’s your alternative perspective? This connects to having real clarity on your unique stance.
What are your core values & how do they show up in your business?
When you speak from a place of passion or strong conviction (respectfully, of course!), your energy is infectious. It differentiates you & attracts people who share your values or appreciate your bold thinking. #ActionStep: Write down 3 things you are genuinely excited to share & commit to creating content on one of them this week.
Content is About Connection, Not Perfection
One of the biggest hurdles I see, especially for female entrepreneurs navigating the often messy middle of building a business, is the fear of not being "good enough." The fear of typos, of not sounding like a literary genius, of putting yourself out there & being judged.
Can we agree to let that go?
The primary goal of your content is to build genuine connections & provide real value to your audience. It’s not about achieving literary perfection or winning a Pulitzer. It’s about showing up, sharing your unique perspective, & helping someone feel seen, understood, or inspired. Done consistently, with heart, is far more powerful than perfectly crafted but rarely published. This is where the true work of building your business happens, by taking consistent, empowered action. If you're ready to move beyond perfectionism & finally start creating content that truly connects, I encourage you to explore how programmes like our Launch Programme page can help build momentum: Launch Programme page.
Own Your Narrative, Share Your Spark
Ultimately, taking ownership of your unique narrative & consistently sharing your perspective is one of the most powerful, sustainable ways to build your brand, attract your soul clients, & establish your authority. It's an act of personal responsibility that directly fuels your business growth. Think of it as an integral part of your overall strategy, as vital as any other pillar in our Business Flourish Framework. Every interaction, every challenge, every insight gained through focusing your mindset, honing your marketing flair, streamlining your operational flow, fuelling your wellbeing, or even integrating new AI tools to create greater efficiency, is a potential story waiting to be shared.
I know how overwhelming it can feel. I vividly recall one month when I was launching a new program, juggling school holidays, & battling a nasty cold. I felt like I had absolutely nothing left to give. What pulled me through? Remembering my "why" – to empower women like you to create businesses that light them up & give them freedom. So, lean into that “why,” lovely.
Your content well isn't empty, lovely. It's brimming with your experiences, your wisdom, & your unique voice. It’s time to start sharing it. Remember: action alleviates anxiety!
Carlene Nisbett
Founder & CEO, Femmeprenista (Coach, Mentor, Speaker)
Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift
P.S. This workbook is just the beginning!
If you're looking for a supportive community of like-minded female entrepreneurs who get it, why not pop over and say hello?
We'd love to welcome you!
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