Coaching Package Pricing: Value Your Worth as a New Coach

Pricing Your First Coaching Package? How to Ditch the Doubt & Charge Your Worth (Yes, Even as a Beginner!)

Hello lovely! Let’s talk about something that can make even the most enthusiastic new coach feel a knot in their stomach: pricing. That little blank space on your beautiful new coaching package where the price should be… does it sometimes feel like it’s staring back at you, daring you to fill it? If so, you’re absolutely not alone.

As a coach who is in the Foundation Builder stage – brimming with passion but navigating those early waves of uncertainty – figuring out how to price your first coaching packages can feel utterly daunting. It’s a whirlwind of questions, isn’t it? "Am I experienced enough to charge that?" "What if no one pays?" "What if I get it wrong?" I get it, I really do. The path of entrepreneurship is rarely a straight line; it's often a wonderfully windy one, full of learning curves. And pricing is one of those curves that can feel particularly steep at the start.

But here’s the brilliant news: pricing strategically & confidently is a skill. It’s learnable. And today, I want to walk you through how to move beyond those initial fears, beyond just tallying up your hours, & into a space where you price your coaching based on the incredible value you offer, your own burgeoning confidence, & the solid foundations you’re laying for a truly fulfilling business. To get a feel for my overall philosophy, I would suggest you also take a moment to check out my article: Femmeprenista Female Entrepreneur Support: Find Your Purpose.

The Elephant in the Room: Why Pricing Your First Coaching Package Feels Like Walking a Tightrope

Let’s be completely honest, shall we? For many new coaches, the moment you have to put a price tag on your services, a whole host of unwelcome guests gate-crash the party. Hello, Imposter Syndrome! Fancy seeing you here, Pricing Anxiety! & oh, look, it’s Fear-of-What-Everyone-Else-Will-Think!

It’s natural. When you’re starting out, you’re pouring your heart & soul into developing your coaching skills, crafting your approach, & dreaming of the impact you want to make. Then, suddenly, you have to translate all of that passion & potential into a monetary figure. It can feel incredibly vulnerable. You might worry that people won't see the value, or that you’re not “qualified” enough to charge a certain amount. Perhaps you’ve even looked at what others are charging & felt a knot in your stomach. You know that feeling, right?

I’ve seen so many brilliant women, especially mothers juggling the beautiful chaos of family life while bravely building their dreams, falter at this hurdle. I remember my own early days in business, long before Femmeprenista even had a name. Whether it was pricing a bespoke fashion piece after university or figuring out consultancy rates for my first ventures, that little voice of doubt would try to whisper its unhelpful opinions. "Are you really good enough to charge that?" I remember one time, staring at a blank invoice, literally feeling the colour drain from my face as I realised the price I needed to charge felt astronomical… it honestly felt like a physical barrier, like I was trying to push a boulder uphill. And it wasn’t just doubt. I felt this awful, sick feeling of being a total fraud, of charging people for something I wasn’t even sure I could deliver. But you know what? I took that feeling & channeled it into doing everything I could to provide value to people, so that is a secret I would love to share with you.

My journey, like yours, has been about learning to turn down the volume on that voice & turn up the dial on self-belief & strategic thinking. Honestly, it’s still a work in progress. If you're curious about the 'why' behind Femmeprenista & my own journey, you can read more on the Femmeprenista About Page.

This is where cultivating a resilient entrepreneurial mindset becomes your superpower. It’s about consciously choosing to focus on your strengths, the unique perspective you bring, & the genuine transformation you can facilitate for your clients. It's also about embracing what I hold as a core tenet here at Femmeprenista: personal responsibility. You are responsible for recognising your worth & for building a business that truly sustains you, not just financially, but energetically too. That starts with pricing in a way that honours your value from day one.

Shifting Your Perspective: It’s Not About Hours, It’s About Transformation

One of the biggest traps new coaches fall into is pricing based solely on the time they spend with a client or trying to cover minimal costs. While these are factors, they shouldn't be the driving force. Why? Because your clients aren’t just buying your time; they’re investing in a transformation. In fact, strategic coaching pricing often leads to higher income potential for coaches.

Even as a beginner coach, you are offering something unique & incredibly valuable:

• A Fresh Perspective: You see things experienced coaches might overlook.

• Dedicated Focus: You're likely to pour immense energy & attention into your first clients.

• Relatability: You might be closer in experience to your clients, making you incredibly relatable.

• Your Unique Methodology: Even if you're using established coaching models, your personal blend of experiences, skills, & personality creates a unique coaching alchemy. For example, when I transitioned from the fashion world, I initially drew on my understanding of style & personal branding to help my clients craft visually compelling marketing materials.

So, the first step to confident pricing is to get crystal clear on the transformation you offer. Ask yourself:

• What specific problem do I help my clients solve?

• What tangible outcomes or results can they expect from working with me?

• How will their life, business, or wellbeing be different after our coaching journey?

• What is the value of that change to them? Is it more confidence, less stress, a clearer path forward, achieving a specific goal?

When you can articulate this value clearly – first to yourself, & then in your marketing – pricing becomes less about your hours & more about the incredible impact you facilitate. This is about showcasing your unique flair & letting your ideal clients see the true worth of what you offer.

Designing Your Irresistible Starter Packages (Without the Overwhelm!)

Once you’re clearer on the transformation you offer, it’s time to package it up! My advice here, especially when you’re starting, is to keep it beautifully simple. Overcomplicating your offers will overwhelm both you & your potential clients. & honestly, who has time for that?

Think about creating 1 to 3 clear, compelling starter packages. Each package should:

• Have a clear focus: What specific outcome does this package help someone achieve?

• Outline the key components: What’s included (e.g., number of sessions, session length, any support between sessions like email or Voxer, any resources)?

• Highlight the benefits & transformation: Use language that speaks directly to your ideal client’s desires & pain points. Show them the ‘after’ picture.

For example, instead of just "6 x 1-hour coaching sessions," you might frame it as: "The Clarity Kickstarter: A 6-Week Journey to Uncover Your Purpose & Create Your Action Plan." See the difference? One is a list of features; the other paints a picture of possibility.

Making your packages easy to understand & clearly outcome-focused also streamlines your sales process. When clients ‘get’ what you do & how it helps them, saying ‘yes’ becomes a much simpler decision for them. This approach also helps you systemise your delivery, creating a smoother flow in your business from the outset.

The Numbers Game: Setting Prices That Honour Your Worth & Fuel Your Dreams

Alright, here comes the moment of truth – putting an actual price on those beautifully crafted packages! This isn't about plucking a number out of thin air or drastically undercutting yourself just to "get your first few clients." That’s a fast track to resentment & burnout, & lovely, you deserve so much more.

Here’s how to approach setting those initial prices:

1. Ditch the Discount Mentality: Please, please, please resist the urge to price yourself into the bargain basement. Undercharging sends a message that you don’t fully value what you offer, & it tends to attract clients who are looking for a quick fix rather than being truly invested in the transformation. You want to attract foundational clients who see your worth & are excited to partner with you.

2. Consider Your Ideal Client & Their Investment Capacity: Who are you trying to reach? What kind of investment would feel significant yet achievable for them, given the value you're providing?

3. Factor in Your Costs (But Don’t Stop There): Yes, you need to cover your business expenses (training, software, insurance, etc.) & crucially, you need to pay yourself a wage! But this is your baseline, not your ceiling.

4. Research (Mindfully): It’s okay to look at what other coaches in your niche are charging, but do this for context, not comparison. Remember, their journey, experience, & offers are different from yours. Don’t let someone else’s pricing dictate your self-worth.

5. Value the Transformation: Go back to the transformation you offer. What is that outcome truly worth to someone? If you help someone launch their dream business, gain life-changing confidence, or finally overcome a major block, that value is significant.

6. Start Somewhere & Be Prepared to Evolve: Your initial prices aren’t set in stone forever. As you gain experience, gather testimonials, & refine your offerings, you can (and should!) revisit & increase your prices. The key is to start with a price that feels aligned with your current value & allows you to build sustainably.

7. Price for Sustainability & Your Lifestyle: Your business needs to support you & the life you want to create. If your prices are too low, you’ll be working constantly just to make ends meet, which isn’t sustainable & certainly doesn’t contribute to your overall wellbeing or energy levels. Think about the income you need to live comfortably, reinvest in your business, & feel energised, not drained.

Here are a few package examples to get you thinking:

• The "Quick Start" Session (Early Stage): A single 90-minute intensive session focused on identifying your core values & aligning them with your business vision (£150-£250).

• The "Momentum Builder" Package (Early Stage): A 4-week program including weekly 60-minute sessions, email support, & access to a resource library, designed to build consistent action towards your first client (£400-£600).

• The "Confidence Catalyst" (Early Stage): A premium 8-week package with weekly 75-minute sessions, Voxer support, personalized feedback, & a bonus strategy session, helping you break through limiting beliefs & confidently market your services (£800-£1200).

Setting your initial pricing is a key part of your foundational action plan. If you're feeling you need more support in validating your coaching idea, getting crystal clear on your niche, & developing a solid plan (which absolutely includes your pricing strategy!), our Spark Program Page is designed specifically for coaches in the Foundation Builder stage, helping you lay these crucial groundwork elements with clarity & confidence.

Strategic pricing isn’t just a one-off task; it’s an integral part of your entire business ecosystem. It impacts your marketing (how you communicate your value), your sales (the confidence with which you present your offers), & your overall business strategy. You can think of the fact that; to get what you want, you must help other people get what they want

Think of it this way: your pricing reflects the positioning of your brand. It signals the quality of your service & the level of transformation clients can expect. Getting this right from the start sets the tone for the kind of business you’re building – one that is professional, valuable, & sustainable.

Here at Femmeprenista, we believe in a holistic approach to business, which is why our Business Flourish Framework looks at everything from your mindset & marketing to your systems & wellbeing. Strategic pricing touches on all these areas. A strong mindset helps you price confidently; clear marketing communicates that price effectively; sustainable pricing fuels your business systems & ultimately, your personal wellbeing & ability to live the life you desire. If you'd like to understand more about our integrated approach to building a thriving business, you can explore the Femmeprenista Business Flourish Framework Page.

You’ve Got This, Coach!

Stepping into the role of a coach & setting your prices for the very first time is a huge milestone. It’s a declaration of your value, your expertise, & your readiness to make a real impact. Yes, it can feel a bit wobbly at first, like those first few pedal strokes when you learned to ride a bike. But just like with riding a bike, the more you practice, the more balanced & confident you’ll become. Focus on the transformation you provide, create amazing, clear simple package & strategically price your way, to make sure that you not only provide for your needs but allow you to dream

Remember these key things:

• Your value is immense, even as a beginner. Focus on the unique transformation you offer.

• Confidence is built through action. Take that brave step & set prices that feel good.

• Strategic pricing is a learnable skill. It’s not about perfection; it’s about progress.

You are building something incredible – a business that not only serves others but also supports your dreams & your desired lifestyle. Own your worth, price with confidence, & watch your coaching business begin to flourish. Remember what Myron Golden said, "To become the tree, you have to cease being the seed"

You have to make sacrifices, the only thing depreciates is learning so make sure you learn

If you’re ready to move from pricing paralysis to a clear, confident action plan for your coaching packages & lay those crucial business foundations, I warmly invite you to explore our Spark Program. It’s a 4-week online group accelerator designed specifically for coaches in the Foundation Builder stage, focused on idea validation, niche clarity, defining your ideal client, & creating that all-important foundational action plan – including your pricing! You can find out all the details & see if it’s the right next step for you here: Spark Program Page.

Carlene Nisbett

Founder & CEO, Femmeprenista (Coach, Mentor, Speaker)

Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift

P.S. This workbook is just the beginning!

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