Celebrating Tiny Victories Entrepreneurs: Sustainable Success
- (Admin) The Thrivology Company
- Feb 24
- 7 min read
Celebrating Tiny Victories: The Secret to Sustainable Success for Ambitious Female Entrepreneurs

Hey lovely ladies,
Ever feel like you're caught in a whirlwind of to-dos, juggling a million things at once, & constantly striving for that next BIG win? You’re pouring your heart and soul into your business, amidst the beautiful chaos of motherhood (because let’s face it, those little humans are a full-time gig in themselves!), & sometimes it feels like you're not making any headway. You know that kind of day where you finally manage to get everyone dressed and out the door, only to discover you’ve got yoghurt in your hair… again! Honestly, I've been there. Many times. In fact, just this morning, my two-year-old decided my freshly brewed coffee was the perfect finger-painting medium. Let's just say it wasn't the zen start to my workday I'd envisioned. It’s our reality, right?
The truth is, as entrepreneurs, especially as mums, we often put immense pressure on ourselves to achieve monumental milestones. We're bombarded with stories of overnight successes (which, let's be honest, are rarely as "overnight" as they seem!), & it's easy to get caught up in the whirlwind of needing to constantly tick off massive achievements. But what if I told you that the real magic – the secret sauce to avoiding burnout & sustaining momentum – lies in celebrating the tiny victories?
Those seemingly insignificant moments of progress – the small wins that often get overlooked in the grand scheme of things – are actually the fuel that keeps us going. They're the little bursts of sunshine on a cloudy day, reminding us why we started this crazy, beautiful journey in the first place.
The Power of Tiny Victories
I remember a particularly intense week during my PhD research. The kids were bouncing off the walls (literally, in my infant son’s case!), deadlines were looming, & I was feeling utterly overwhelmed. Honestly, I seriously considered just giving up, crawling back under the covers, & declaring it a "PJ & Netflix" kind of day (we all have those, don't we?!). There was one week, right in the thick of my research, where I completely forgot to acknowledge any of my small wins. I was so focused on the massive mountain of work ahead of me - the data analysis, the chapter drafts, the endless reading - that I didn't stop to appreciate even finishing a single literature review. The result? My motivation tanked. I felt like I was drowning in a sea of tasks, and the joy I usually get from my research completely vanished. It was a harsh lesson in the power of celebrating progress, no matter how "small." Honestly, I used to think celebrating small wins was silly. It felt like a waste of time when I had so much else to do. It wasn't until I hit burnout during that first year of my PhD, juggling research with a newborn and a toddler, that I realized how crucial those little moments of acknowledgement were. But then, something shifted. I decided to focus on one small, achievable task – just one chapter outline. And when I finally finished it, I celebrated. I mean really celebrated! I did a little victory dance in the kitchen, much to the amusement of my teenage daughter, who rolled her eyes but couldn't help but smile. That small win, that tiny victory, completely changed my energy. It gave me the momentum to tackle the next task, & the next, until I was back in flow.
That experience, & countless others like it, have taught me that it’s not just about the big, splashy launches or the five-figure months (though those are definitely worth celebrating too!). It's about recognising & honouring the daily grind, the small steps forward, the moments where you simply kept going when you wanted to quit. These tiny victories are proof of your resilience, your dedication, & your unwavering commitment to your vision.
Shifting Your Perspective: From Overwhelm to Empowerment
It's easy to get caught in the trap of feeling like you're not doing enough, especially when you're comparing yourself to others (which, by the way, is a total joy thief!). Social comparison, as my ongoing PhD research highlights, can often steal our joy by making us feel inadequate or "behind." A recent study I came across showed that entrepreneurs who regularly engaged in social comparison reported significantly higher levels of stress and lower levels of self-efficacy – basically, they felt less capable of achieving their goals. It’s a comparison trap that so many of us fall into, including myself.
It triggers that primal fear of not being enough, a fear I've definitely grappled with on my own entrepreneurial journey, especially when juggling motherhood and my academic pursuits alongside building Femmeprenista. You see other entrepreneurs seemingly crushing it, & you start questioning your own progress. But remember this: everyone's journey is different.
Honestly, my journey is slower; it has to be. I have four kids, I'm doing a PhD, & some days just getting everyone fed & dressed feels like a major accomplishment! Am I going slower than a 20-year-old with no dependents? Yes, of course I am! Doesn't mean I can't get there because of my situation – or yours. That’s down to me. & You. It’s our responsibility.
So, how do we shift our perspective from overwhelm to empowerment? It starts with a conscious choice to focus on the tiny victories.
Here are a few practical tips to help you embrace this mindset:
The Daily Win Journal: Keep a small notebook (or use a notes app on your phone) & at the end of each day, jot down three things you accomplished, no matter how small. This could be anything from finally finishing that blog post you've been putting off, to having a truly connecting conversation with one of your children, to simply making it through the day without losing your sanity (that's a BIG win in my book!). Why this works: This simple act reinforces positive self-talk & helps rewire your brain to focus on accomplishments rather than dwelling on what's left undone. It’s a tiny victory in itself!
The "Ta-Da!" List: Instead of a to-do list, create a "ta-da!" list. As you complete each task, no matter how tiny, write it down & give yourself a little pat on the back. It's incredibly satisfying to see your progress throughout the day, & it reinforces a sense of accomplishment. Why this works: This shifts your focus from the pressure of what's "to do" to the positive reinforcement of what you've already achieved. Each "ta-da!" is a small dopamine hit that boosts motivation.
The Celebration Ritual: Develop a small ritual to mark your wins. This could be anything from a quick victory dance, to lighting a candle, to simply taking a few deep breaths & acknowledging your achievement. The key is to make it a conscious act of celebration. Why this works: This anchors the feeling of accomplishment in a tangible action, making it more memorable and impactful. It's about training your brain to associate achievement with positive emotions.
The "No Comparison" Zone: This is crucial! Create a mental "no comparison" zone. Stop looking at what others are doing & focus on your own lane. Remember, your journey is unique, & your progress is valid, no matter how "small" it might seem. Why this works: This protects your energy and focus. Social comparison triggers negative self-talk & can derail your momentum. It’s about reclaiming your power by focusing on your own definition of success.
The Ripple Effect: Tiny Victories, Big Impact
I remember a client, a Scaling Leader, who joined our Launch Programme feeling completely overwhelmed by the prospect of setting up her business systems. She'd been stuck in the "doing everything manually" trap (sound familiar?!), & the thought of implementing new tech felt daunting. But, she committed to one small victory each week. First, it was setting up her email marketing system. The next week, it was scheduling her social media posts. Then, it was automating her client onboarding process. With each tiny victory, her confidence grew, & her business flourished. By the end of the programme, she had not only launched her business successfully but had also completely transformed her mindset, moving from overwhelm to empowerment.
This is the ripple effect of tiny victories. They not only boost our morale & keep us motivated, but they also create a snowball effect of positive change in our businesses. As we celebrate those small wins, we become more confident, more resilient, & more capable of achieving even bigger goals. Honestly, it’s not just about the destination, it’s about the journey & the “tiny victories” along the way. Remember that. What might a tiny victory look like for you? What’s one small win you can genuinely celebrate today? Sometimes, it’s the smallest steps that create the biggest shifts in momentum.
Visionary Leader: Had one truly insightful conversation with my leadership team that shifted our entire strategic direction.
Scaling Leader: Streamlined one key system in my business that saved me 5 hours of admin work this week.
Foundation Builder: Finally automated one invoice template, freeing up mental space for creative work.
Ready to embrace the power of tiny victories & launch your business with confidence?
Our Launch Programme is specifically designed to help you build a strong foundation, implement essential systems (without the tech overwhelm!), and secure those first paying clients, all while celebrating every tiny victory along the way.
Join the conversation & get more insights: https://www.femmeprenista.com/femmeconnect
Carlene Nisbett
Founder & CEO, Femmeprenista (Coach, Mentor, Speaker)
Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Passionate Multitasker & Wine Lover, You get the drift
P.S. This workbook is just the beginning!
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