Attract High-Ticket Clients: Values-Driven Guide for Femmepreneurs

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Own Your Authority: Attract High-Ticket Clients Without Sacrificing Your Values (or Sanity!)

Ever feel like you're whispering your brilliance when you deserve to ROAR? You're pouring your heart & soul into your business, juggling all the things (because, let's be honest, what mum isn't?), but attracting those dream, high-ticket clients feels like trying to nail a perfect winged eyeliner while your toddler uses your leg as a climbing frame. You know you have so much value to offer, but translating that into premium prices and a thriving business feels… daunting. I’ll tell you what, before my MBA, it felt near impossible to balance being a mum & a full-time entrepreneur – I was expected to deliver work worthy of a £60k salary for £30k pay! I vividly remember thinking, "This just seems ridiculous, there must be a better way." And, thankfully, my intuition led me to find it.

Well, gorgeous, I'm here to tell you, you're not alone. I've been there. Four kids, a PhD, running multiple businesses – I GET it. And I'm also here to tell you that building authentic authority & attracting those dream clients absolutely IS possible, without sacrificing your values or your well-being. Honestly, isn't life about the quality of it, not just how much you've got in the pocket? This is a question that fuelled my move from the soul-crushing confines of corporate to the exhilarating, albeit often chaotic, world of entrepreneurship.

This isn't about some generic "fake it 'til you make it" marketing spiel. This is about tapping into your inner power, owning your expertise, & creating a business that not only thrives but also fuels your soul. It's about working smarter, not just harder (because who has time for "harder" when you’re trying to decipher toddler-speak while simultaneously answering emails?).

Unlocking Your Inner Authority: It Starts with YOU

Let's get real for a sec. The biggest block standing between you & those high-ticket clients often isn't the market; it's your mindset. Like that time I was at school & a teacher tried to silence me? It's a story that’s burned into my memory! My dad was so furious, he went full-on papa-bear mode, defending my right to speak up. That experience taught me two things: the importance of having a voice, & the even greater importance of using it. Ironically, my PhD research often highlights similar challenges faced by women entrepreneurs - finding your voice can be a lifelong journey. But I’m living proof, along with so many inspiring clients I've had the pleasure of working with, that claiming your authority is possible. I wish it had been easier for me – If I’d known then what I know now, things would have been so different! For instance, if I’d had access to something like the Femmeprenista Spark Program back then, I could have fast-tracked my confidence by years. Femmeprenista, the premier coaching brand under The Thrivology Company (which I also founded!), is all about empowering women like you.

Many of us, especially as women, are conditioned to downplay our accomplishments & undervalue our expertise.

We’re told to be humble, not to “brag.”
We minimize our wins & shrink ourselves to fit in.
We question our worth, our pricing, our right to even bebe here.

But here's the thing: if you don't own your brilliance, who will? If you're constantly whispering your value, how will the world hear you?

Mindset Shift: From "Who am I?" to "I am HERE!"

Building authentic authority starts with an internal shift. It’s about recognizing your inherent worth & the unique blend of skills & experiences that makes you YOU. It’s about moving from "Who am I to charge premium prices?" to "I AM the expert my clients need, & I'm here to serve." Initially, even after my MBA, I seriously struggled to own my authority. There was a point, after a particularly brutal week of juggling client work, PhD deadlines, & the never-ending demands of four little ones (including a newborn & a toddler vying for my attention), that I almost threw in the towel. I sat there, staring at a spreadsheet full of red ink, convinced I was fooling myself, that I wasn't cut out for this. I was one bad night's sleep away from updating my CV & applying for a corporate job (the very thing I'd sworn I'd never do again!). Thankfully, a deep breath, a pep talk from my partner, & a renewed focus on my "why" pulled me back from the brink. Finding that inner confidence was a game-changer. Think of it as personal 'Identity Alchemy,' you have to cease being the seed, to become the tree, as the brilliant Myron Golden puts it.

Think about it: Your journey, your struggles, your triumphs – they’re not just part of your story; they’re your superpower. And guess what? Those "messy middle" moments? The ones where you're juggling teething babies & looming deadlines, or trying to record a podcast while Espresso, our hyperactive Miniature Pinscher, is doing parkour off the walls? Those are the moments that connect you with your ideal clients. They show you getget it. They build trust faster than any perfectly curated Instagram post ever could.

Ask yourself:

What are the experiences that have shaped you?
What are the lessons you've learned?
What unique wisdom do you bring to the table?

Own it, gorgeous. It's your gold.

Crafting Premium Offers that Resonate

Okay, so you've started to tap into your inner authority. Now, let’s translate that into offers that your ideal clients can’t resist. This isn’t just about slapping a high price tag on your services; it's about crafting solutions so valuable, so perfectly aligned with their needs, that they feel silly saying no. Remember what Alex Hormozi says: make an offer so good, people feel stupid saying no!

This is where things get strategic. It’s about deeply understanding your client's desires, their pain points, their aspirations, & crafting solutions that speak directly to their soul. Remember, people are motivated more by pain than pleasure. For example, a client might saysay they want more Instagram followers, but what they really cravecrave is the recognition and validation that comes with a thriving online presence.

The Power of Value-Driven Marketing: Show, Don't Just Tell

Ever booked a holiday to a luxury spa based on a friend's glowing review, filled with vivid details of the incredible massages, the serene atmosphere, and the delicious food? That, my friend, is value-driven marketing in action! You weren’t swayed by a generic brochure; you were transported by a real story, a genuine experience. This reminds me of a conversation I had with one of my coaching clients, a brilliant graphic designer who was struggling to get clients. She was so focused on the technical aspects of her work that she forgot to show potential clients the transformationtransformation her designs could bring. Once she shifted her focus to showcasing the valuevalue - increased brand recognition, higher conversion rates – her business took off.

This, my lovely, is the power of value-driven marketing. Don’t just tell your clients you’re amazing; showshow them. Offer valuable content, free resources, insightful workshops – give them a taste of your brilliance before asking for the sale. Think High-Value Content Offer, or HVCO for short, just like Sabri Suby teaches! This approach resonates beautifully with his philosophy of "selling the transformation" - showcasing not just the 'what' of your service but the 'why' it matters to your client’s deeper aspirations. It’s about making your offer irresistible, making it an obvious 'yes' for those who resonate. Enter the conversation already taking place in the customer's mind.

Femme Connect is a free global online community designed to support ambitious female entrepreneurs at all stages. It’s a place to find your tribe, access value-packed resources, connect with accountability partners, and get support navigating the unique challenges of building a business while juggling all the things (like school holidays, toddler tantrums, & the occasional puppy-induced chaos!).

Link to: Femme:Connect Page(https://www.femmeprenista.com/femmeconnect)

The Femmeprenista approach, which I developed through years of experience & my own doctoral research, to crafting irresistible offers goes beyond generic marketing advice; it's about building a holistic framework that incorporates mindset (Focus), marketing (Flair), momentum (Flow), well-being (Fuel), & strategic AI integration (Fusion). What are the actions & things that we need to do to get to that?

Pricing for Profit & Purpose: You Are Worth It!

This is where many of us stumble. I know I did! Even after getting my MBA, there I was, still undercharging, still questioning my value. It was a classic case of "imposter syndrome" mixed with a healthy dose of "who am I to charge premium prices?". I'll be honest, after my third child, the prospect of going back to that corporate grind filled me with dread, even with an MBA. It was that desperation that propelled me to finally, truly invest in my own business. I realised that my value wasn’t tied to a job title or someone else’s approval; it was tied to the transformation I could offer my clients.

We undervalue our expertise, we’re afraid to charge what we’re truly worth, & we worry about scaring clients away. But let me ask you this: if you can't make a living, how can you build a sustainable business? How can you continue to serve your clients, to make the impact you desire? What is truly holding you back? Is it an ingrained belief that you need to struggle in order to deserve success? Or is it something else entirely? Remember – objections are just fear wearing a logical outfit.

Pricing isn’t just about numbers; it's about recognizing your value & the transformation you offer. What do you feel it’s worth? It’s about building a business that supports your life, your family, your dreams. I know what it’s like to feel that "mum guilt," to worry about balancing it all. But the truth is, motherhood is our secret weapon. The intensity of it creates resilience, teaches us to prioritize, to make every minute count – skills that are pure gold in business. As the incredible Lisa Nichols says, "Your job is to fill your own cup, so it overflows. Then you can serve others, joyfully, from your saucer."

Streamlining Your Success: Systems & AI to the Rescue

Right, you're owning your authority & you've crafted irresistible offers, but now you're drowning in to-dos, juggling a million tasks. Sound familiar? Like trying to run a board meeting while simultaneously preventing a toddler meltdown over a misplaced Paw Patrol toy? Yep, been there!

This is where smart systems & the magic of AI come in. At Femmeprenista, we believe in working smarter, not harder. It’s about leveraging technology to streamline your processes, automate the mundane, & free up your precious time & energy so you can focus on what you do best – serving your clients & growing your empire. Remember what Tony Robbins says: “It's not knowing what to do, it's doing what you know.”

Here's a 3-step checklist to get you started:

Identify Your Bottlenecks: What tasks are eating up most of your time & energy? Are you manually sending emails, scheduling appointments, creating social media posts? These are prime candidates for automation. For example, are you spending hours each week crafting social media posts? An AI tool like Jasper.ai can generate engaging captions and content in minutes, freeing you up to focus on client work or, you know, actually having a conversation with your family without your phone glued to your hand.
Explore AI-Powered Solutions: There are incredible AI tools available (many are even free!) that can automate these tasks. Think AI-powered email marketing platforms, social media scheduling tools, or even AI virtual assistants. Imagine having an AI assistant that handles all your client scheduling & follow-ups, like a super-efficient, always-on personal assistant (without the coffee breaks or the need for HR paperwork!). Tools like Calendly or Acuity Scheduling, integrated with an AI chatbot, can revolutionize how you manage client interactions. Remember that time I was trapped in a lift in Covent Garden during rush hour with no signal & no access to my email? The panic that washed over me made me realize just how much I needed reliable systems that could keep my business running even when life throws curveballs.

At Femmeprenista, we seamlessly integrate AI into the very fabric of our business systems. This principle, which we call Fusion, is about using AI strategically to amplify results across all areas, from marketing to operations. AI isn’t just a buzzword; it's a practical partner that empowers us to reclaim our time, scale with intention, & build businesses that truly support our desired lifestyles. For example, we use AI to personalize our client onboarding process, creating a more engaging & supportive experience from day one. This might involve an AI-powered chatbot that answers common questions, freeing up our coaches to focus on deeper strategic work with clients.

3. Start Small & Scale Up: Don't feel like you need to implement everything at once. Choose one area to automate, master it, & then move on to the next. Small, consistent steps are the key to building sustainable systems. Could you automate just one task this week, like scheduling your social media posts? That one small win can free up mental space & create a ripple effect of efficiency.

Remember, my lovely, building a successful business isn’t about burning yourself out. It’s about creating a sustainable, fulfilling life that you absolutely love. It’s about designing your business to support your dreams, not the other way around. Layla Hormozi says it beautifully: "Your business needs to serve your life, not the other way around. Build systems that give you freedom."

Ready to Step into Your Power?

Building authentic authority & attracting high-ticket clients is a journey, not a destination. It’s about consistent effort, strategic action, & a whole lot of self-belief. And trust me, it's SO worth it. What’s one small, smart step you can take today to own your progress? Share it in the comments below – your insights might just be the spark another female entrepreneur needs! Let's cheer each other on. I can't wait to see your empire rise.

Link to: Momentum Coaching Page(https://www.femmeprenista.com/momentum) The Momentum Coaching program is designed for female entrepreneurs who are ready to scale their businesses strategically & sustainably, without burning out. It’s a deep dive into mindset, marketing, & AI-powered systems, all tailored to your unique goals & challenges.