28 Steps to Unshakeable Self-Confidence for Ambitious Women: Own Your Power & Build Your Dreams
- Carlene Nisbett
- Jan 13, 2023
- 7 min read
Updated: Apr 3
Hey there, incredible women!
Let's talk about self-confidence – that inner spark that fuels your drive and helps you create the business and life you truly desire.
We all know that feeling, right? That hesitation before hitting 'post,' that worry about whether you're 'good enough,' that fear of putting yourself out there. It's so common, especially when you're juggling business ambitions with everything else life throws your way.
But here's the thing: you deserve to feel confident. You deserve to own your power and share your unique gifts with the world.

How do you know if you're struggling with self-doubt?
Take a moment to reflect. Do any of these resonate with you?
Do you hold back from sharing your ideas in meetings or networking events?
Do you find yourself obsessing over potential mistakes in your business?
Does the thought of raising your prices make you feel sick to your stomach?
Do you hesitate to ask for help, even when you're feeling completely overwhelmed?
Do you spend too much time worrying about what potential clients think?
Are you afraid of putting yourself 'out there' in your marketing?
Does launching a new offer fill you with dread?
Are you constantly worried about losing clients?
Do you fear looking foolish on social media?
Do you compare yourself (unfavorably) to other women in your industry?
Do you secretly question whether your skills are truly up to par?
Do you find yourself constantly measuring yourself against other female entrepreneurs?
If you're nodding along, please know you're not alone. We all have those moments of self-doubt. But the amazing news is that self-confidence is something you can absolutely cultivate.
These 28 steps aren't just about feeling good – they're about building the unshakeable belief in yourself that will propel you towards your biggest goals.
This article is your roadmap to boosting your self-confidence and stepping into your full power.
As women, especially as women building businesses, we need to become our own biggest champions. It's about recognizing our inherent worth and confidently sharing our talents with the world.
To cultivate genuine self-confidence, we must take ownership of our journey. It's about defining success on our terms and having the courage to create a business and life that aligns with our values.
So, what does it truly take to become a confident female leader?
It takes a deep, unwavering belief in your abilities, not just as a business owner, but as a woman. It's about trusting yourself, knowing you're capable of achieving incredible things, and having the courage to go after them.
These 28 principles will guide you in cultivating that authentic self-confidence. It's about quieting that inner critic, releasing those pesky comparisons, embracing calculated risks, and truly celebrating your unique journey. Because, my friend, you deserve that confidence. You deserve to thrive, in every sense of the word.
Principle 1. Admit that you are struggling with low self-esteem and acknowledge the thoughts and feelings you have about yourself.
The first, and perhaps bravest, step is to stop pretending you've got it all figured out. Acknowledge those moments of self-doubt. Really pay attention to that inner voice. Then, start intentionally replacing that negative self-talk with empowering affirmations. Create a list of positive words and actions you want to use when you speak to yourself.
Principle 2. Change the language you use.
Now, practice using that new, positive language. Visualize yourself speaking with confidence. If that feels challenging, try using a mirror. So many of us avoid looking at ourselves because of low self-esteem, but it's a powerful exercise. Remember, you hold the key to changing your self-confidence.
Principle 3. Stop comparing yourself to others and learn to love yourself just the way you are.
Comparison is a joy-stealer, plain and simple. It breeds insecurity and feelings of inadequacy. Instead, focus on your unique strengths, celebrate your individuality, and embrace your journey.
Principle 4. Today is a New Day.
Every day is a chance for a fresh start. Let go of yesterday's setbacks and embrace the possibilities of today. Learn from the past, but don't let it define your future. Cultivate a mindset of growth, resilience, and unwavering belief in yourself.
Principle 5. Change Your Self-Talk.
That inner voice of yours? It has immense power. Negative self-talk can be incredibly self-sabotaging. Choose to speak to yourself with kindness, encouragement, and belief. This will shift your perspective and reduce stress.
Principle 6. Focus on the Present Moment.
Practice mindfulness. Be fully present in your daily tasks and interactions. Release those anxieties about the future and regrets about the past. You have the power to choose your thoughts and actions right now.
Principle 7. Do Something Positive for Yourself Every Day.
Prioritize self-care, love. Nurture your well-being. This could be exercise, meditation, a healthy meal, a relaxing bath, or simply taking a guilt-free break. When you care for yourself, you're fueling your confidence.
Principle 8. Smile.
Seriously! A simple smile can instantly boost your mood and project confidence to the world.
Principle 9. List What You Like About Yourself.
Acknowledge your strengths, your positive qualities, the things that make you uniquely you. Create a list of what you're proud of. This could include your kindness, your resilience, your work ethic, your creativity, anything!
Principle 10. Visualize Yourself Succeeding at Something You're Scared Of.
Harness the incredible power of visualization. Imagine yourself confidently achieving a goal that currently intimidates you. Really feel the emotions of that success. Visualize the positive outcome.
Principle 11. Identify What Holds You Back from Living a Fulfilling Life and Address the Root Cause of the Issue.
Confront your fears head-on, love. Often, they're not as scary as you imagine. Explore the origins of your limiting beliefs. Challenge those negative thought patterns.
Principle 12. List Your Accomplishments.
Give yourself credit for your wins, big and small. Create a list of times you've successfully overcome challenges. This builds a powerful foundation of self-trust. It's time to fully own your awesomeness!
Principle 13. Identify and express your strengths.
You have unique talents and skills. Identify your strengths and find ways to showcase them in your business and life. When you're operating from your zone of genius, you feel more capable and confident.
Principle 14. Challenge Yourself.
Step outside that comfort zone, darling. Take on new challenges. This could involve learning a new skill, attending a networking event, or launching that project you've been dreaming about. Each challenge you conquer strengthens your confidence muscles.
Principle 15. Be Positive.
Surround yourself with positive energy, lovely. Cultivate an optimistic outlook. Positivity is contagious and empowers not only you but also those around you.
Principle 16. Practice self-care and get to know yourself better.
Make self-care a non-negotiable. This includes physical activity, nourishing food, restful sleep, and mindfulness practices. The better you feel, the more confident you'll naturally be. Explore activities that bring you joy and help you connect with your inner wisdom.
Principle 17. Stop avoiding situations that you are afraid of.
Don't let fear call the shots in your life. Build a strong support system. This could include friends, family, a coach, or a mentor. Having that support empowers you to face your fears with courage.
Principle 18. Look for the good in yourself and other people.
Cultivate deep self-acceptance, my friend. Acknowledge your positive qualities and celebrate your uniqueness. Extend that same grace, compassion, and positivity to others.
Principle 19. Believe in yourself and know that you can achieve anything you set your mind to.
Unwavering self-belief is your superpower. Embrace your limitless potential. Know, deep down, that you're capable of achieving anything you desire.
Principle 20. Learn to appreciate your beauty and take the time to appreciate yourself.
Embrace your unique beauty, inside and out. Practice radical self-compassion. Celebrate everything that makes you, you.
Principle 21. Realize that others have things in their lives that are far worse than yours.
Gain a broader perspective, love. While your struggles are valid, remember that everyone faces their own challenges. This fosters empathy, resilience, and a deeper appreciation for your own strength.
Principle 22. Don't let others put you down and put yourself down.
Protect your energy and your spirit. Surround yourself with supportive people who lift you up. And, crucially, silence that inner critic who tries to tear you down.
Principle 23. Stop taking other people's actions personally.
Not everyone's behavior is a reflection of you. Develop healthy boundaries, gorgeous. Don't let others' actions diminish your inherent worth.
Principle 24. Learn to take constructive criticism and apply it to your life.
See feedback as a valuable opportunity for growth. Listen openly, ask clarifying questions, and use it to become an even better version of yourself.
Principle 25. Be grateful for all the positive things in your life.
Cultivate a heart of gratitude, my dear. Appreciate the good in your life, both big and small. This cultivates a positive mindset and fuels your confidence from the inside out.
Principle 26. Make Friends Who Are Self Confident.
Surround yourself with women who exude confidence and positivity. Their belief in themselves can be incredibly inspiring and uplifting.
Principle 27. Learn About People Who Are Self Confident.
Seek inspiration from confident role models. Learn from their stories, their strategies, their mindset, and their journey.
Principle 28. Find Your Purpose. Why? How? Where? When? Who? What? And How Much is Enough?
Connect with your deepest "why." Define your purpose with clarity and intention. This clarity will fuel your confidence and guide your actions with unwavering focus.
In conclusion, self-confidence isn't a destination, it's a journey, my love. It requires consistent effort, self-compassion, and a whole lot of self-belief. By implementing these principles, you can cultivate unshakeable self-confidence, empowering you to thrive in your business, your relationships, and every area of your life.
You are a powerful, capable, and extraordinary woman. Embrace your worth, own your story, and step into your brightest future.
I hope this truly inspires you, my dear! Please share it with any other women who need to hear this message.
We can't wait to welcome you to the Femmeprenista community and help you turn your spark into a thriving business!
Carlene Nisbett
Founder & CEO, Femmeprenista (Coach, Mentor, Speaker)

Wife, Mother of four, Business Owner, PhD Researcher, Pet mom, Plant mom, 5'0" tall Workaholic & Wine Lover, You get the drift…
P.S. You've got this! Don't let self-doubt hold you back again. ✨
Коментарі